SWOT Analysis

SWOT

• Responsive City website • Updated tourism website • Timely response to media requests • Support of City management for communication efforts • Emergency alert system • Print capabilities • Strong social media presence

• Internal communication • Better relationships with media • Unified communication between

City staff, public and elected officials • Tourism partner program with businesses • Video production for social media and website • No adopted style guide • No adopted public communication plan • No unified social media plan • Relationship with local media • Updating City websites and web liaison engagement • Marketing approvals • Quality departmental marketing • Relationship with existing partners not as strong as they could be with City

• Unfavorabele/negative news coverage • Unfavorable social media • Financial • Staff burnout/adequate staffing • Adequate equipment/technology • Website security