SWOT
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Responsive City website Updated tourism website Timely response to media requests Support of City management for communication efforts Emergency alert system Print capabilities Strong social media presence
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Internal communication Better relationships with media Unified communication between City staff, public and elected officials Tourism partner program with businesses Video production for social media and website
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Relationship with local media Updating City websites and web liaison engagement Marketing approvals Quality departmental marketing Relationship with existing partners not as strong as they could be with City
Unfavorabele/negative news coverage Unfavorable social media Financial Staff burnout/adequate staffing Adequate equipment/technology Website security
2021-2024 | STRATEGIC PLAN 13
