Community Members

City of Weatherford Community Members

In order to determine the most effective ways to communicate important information and develop key messages, the Department of Communications and Marketing has identified the audiences within the community.

Primary Target Audience

• Residents (homeowners and renters) • Business community (owners and employees) • City employees • City boards • Commissions and Committees • Property owners (residential and business) • Families • College students • Users of City services

Secondary Target Audience

• Weatherford schools (Public and Private) • Parker County • Parker County Hospital District • Weatherford Regional Medical Center • Weatherford Chamber of

Commerce • Community organizations • Other local government agencies • Media (print, radio, television, internet)

Tertiary Target Audience

• Future/Potential business owner • Future employees • Potential funders • Partners/Sponsors • Seniors • Youth • Tourists • Recreational users (mountain bikers, hikers, etc.) • Artists • Food and spirit connoisseurs