City of Weatherford Community Members In order to determine the most effective ways to communicate important information and develop key messages, the Department of Communications and Marketing has identified the audiences within the community.
Primary Target Audience
Secondary Target Audience
Tertiary Target Audience
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Residents (homeowners and renters) Business community (owners and employees) City employees City boards Commissions and Committees Property owners (residential and business) Families College students Users of City services
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Weatherford schools (Public and Private) Parker County Parker County Hospital District Weatherford Regional Medical Center Weatherford Chamber of Commerce Community organizations Other local government agencies Media (print, radio, television, internet)
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Future/Potential business owner Future employees Potential funders Partners/Sponsors Seniors Youth Tourists Recreational users (mountain bikers, hikers, etc.) Artists Food and spirit connoisseurs
2021-2024 | STRATEGIC PLAN 11
