BLEULIFE MEDIA 2018
ABOUT
BLEULIFE INC EST. 2005 BLEULIFE is a multisensory media company focused on driving the narrative of multicultural Millennial Males forward.
1.5m +
Total Social Media Followers
25k
Email Subscribers
+
21
Countries
5
Continents
20
Languages spoken by international readers
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CAPABILITIES BLEULIFE Media speaks to the modern and aspirational multicultural audience by leveraging multiple verticals in fashion, music and culture. We connect brands to key 1829 and 25-34 demographics through distinct and blended content, fostering greater brand loyalty and recognition.
SOCIAL
D I G I TA L
EXPERIENTIAL
C O N T E N T C U R AT I O N
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TIMELINE
BLEULIFE MEDIA LAUNCHES IN HARLEM NY
BLEU RAISES ANGEL ROUND OF FUNDING
JUNE 2006
DECEMBER 2005
BLEU MAGAZINE GOES B I M O N T H LY
JANUARY 2010
FEBRUARY 2009
FIRST ISSUE OF BLEU IS RELEASED WITH KELIS ON COVER
LEXUS 1ST N AT I O N A L AUTO ADVERTISER
JUNE 2013
JANUARY 2011
BLEU MAGAZINE INCREASES C I R C U L AT I O N GOES Q U A R T E R LY
PA R T N E R S W I T H S WA G G E R N Y C , INCREASES COMBINED SOCIAL PRESENCE TO 2MM
JULY 2015
AUGUST 2014
BOMBSHELL BY BLEU RELEASES FIRST PRINT ISSUE
SEPTEMBER 2017
AUGUST 2016
M AV E R I C K AWA R D S LAUNCHED IN NYC
BMW 2ND N AT I O N A L AUTO ADVERTISER
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BLEULIFE NETWORK
MAVERICK AWARDS MAGAZINE Ages: 25-45 Event Attendees: 200 Avg HHI: $250K
Ages: 25-40 Social Users: 37K Newsletter: 20K Bleu Magazine is the authority on multicultural, millennial, males.
BOLD, BEAUTIFUL, BRILLIANT Ages: 21-39 Event Attendees: 300 Launching Spring 2018 Bold, Beautiful, Brilliant is a place to celebrate women and their awesome projects and initiatives.
Bleu’s Maverick Awards celebrates the achievements of men of color in the fields of Fashion, Business, and Entertainment.
Ages: 21-34 Social Users: 1.6m Avg Eng. Time: 4:02 mins Swagger is the kickstarter of global downtown culture. Without it, you’re nothing.
ARTS x RHYMES Ages: 16-29 Event Attendees: 1500 Launching Summer 2018
Ages: 18-34 Social Users: 15K Newsletter: 20K
Arts & Rhymes festival is a celebration of street art and culture in the ever changing diversity mecca of Williamsburg, Brooklyn.
Bombshell by BLEU is about dope women with major ambitions. She is your lover, best friend, confident and all things that make women phenomenal.
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GLOBAL REACH
150K copies distributed in all 50 states, UK and France
Founded in 2005, BLEULIFE Media is an international brand producing and distributing original content across multiple platforms for MILLENNIAL MALES.
KEY MARKETS NEW YORK LOS ANGELES AT L A N TA WA S H I N G T O N D . C . CHICAGO DETROIT DALLAS B AY A R E A , C A MIAMI PHILADELPHIA
S I T E V I S I TAT I O N
COMBINED SOCIAL MEDIA PRESENCE
1
M O N T H LY PAG E V I E W S
AV G P E R PAG E S E S S I O N
80K +
3 MIN 50 SECS
RETURNING VISITORS
NEW VISITORS
75.3%
24.75%
MALE
FEMALE
55%
45%
1,943 FA C E B O O K
I N S TA G R A M
1.6m
170k
75k 6 | BLEULIFE MEDIA KIT
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THE NEW MAINSTREAM BLEU’S GOT THE KEYS TO THE KINGDOM Multicultural consumers are new and young buyers who make up 38% of the U.S. population. Out of the top 25 most-populated counties in the United States, 21 of them are already more than 50% multicultural. Knowing the cultural appeal of a brand is critical to marketers.
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BLEU MAGAZINE Bleu Magazine is a staple in multicultural, African American, and LGBT communities. Our bimonthly print publication covers fashion, travel and culture editorial, targeting these captive audiences.
E N G A G E D , L O YA L , S P E N D E R S
88% Have at least the last four issues of Bleu 35% Purchased a laptop or tablet
FOCUS
In-Depth Interviews
50% Upgraded smartphone or mobile device
Fashion Editorials
56% Reads Bleu on a desktop
Brand Loyal Consumers
23% Made new TV purchase
79% Travels at least three times a year
MEDIAN AGE: 30 Avg HHI: $75K AUDIENCE MAKE UP
G E N D E R R AT I O
80 70 60 50 40 30 20 10 0
LGBT
AA
88%
12%
Male
Female
L AT I N O
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MAVERICK AWARDS Entering its third year, the Maverick Awards presented by BLEU is an annual event celebrating the achievements of Black males in various fields, including Fashion, Entertainment and Business. This is an invite-only VIP event held at a premiere venue in New York City.
AGES: 25-45 Avg HHI: $250K EVENT SIGNAGE GIFT BAG SEEDING AWA R D S E G M E N T S P O N S O R SOCIAL MEDIA ENGAGEMENT
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BOMBSHELL BY BLEU The editors of BLEU came together to create female focused content into a special monthly digital and annual print issue featuring beauty, fashion and fitness for multicultural females.
G E O - TA R G E T E D K E Y M A R K E T S
100K Distributed to specialty boutiques, beauty salons and supply shops.
NYC MIAMI ATLANTA LA DETROIT
CHICAGO DALLAS OAKLAND WASHINGTON, DC
Avg HHI: $80K
STARRING STARRING
BENEFITS
Highly- Targeted Custom Audience Contextually relevant placements boost AD effectiveness Dedicated editorial distributed to female readers
ISSUE
11
JoRdin SpArks 03 11 | BLEULIFE MEDIA KIT
BOLD, BEAUTIFUL, BRILLIANT SUMMIT BO M BSHE LL BY B LE U PR ES EN TS : BO L D, BEAUTI FUL, B RI LLI AN T S U M M I T T. A PL AC E TO CEL E B RATE ALL WO M EN .
LAUCHING SPRING 2018 This event gives women of all ages and career paths a chance to network and uplift one another. Honorees are chosen from various career fields; education, music, media, arts, medical INFLUENCER’S CELEBRITIES PERSONALITIES E D U C AT O R S
AGES: 21-45 MEDIAN HHI: $50K-100K FEMALE: 99% AUDIENCE SIZE: 300+ OPPORTUNTIES SPONSORED HOST GIFT BAGS VENDOR BRANDED NETWORKING SIGNAGE
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SWAGGER Bringing You What's Hot in Culture, Celebrity, Music, Fashion, and More! Swagger is the place to re-up on cool. From street style to music, celeb news to must-have buys, we've got what you've been waiting for.
FOUNDED: 2009 SOCIAL MEDIA FOLLOWERS: 1.6M
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ARTS & RHYMES Arts & Rhymes is a lifestyle brand and art advocacy program focused on giving artist and open platform to express themselves freely. Our mission is to encourage young urban youth to find a positive outlet through art and music.
MALE: 60% FEMALE: 40% AGES: 16-35
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ARTS & RHYMES FESTIVAL The Arts & Rhymes Summer Festival is an annual hip-hop event held in Brooklyn with cultural offerings in music, film, arts, dance and poetry. We have an essential focus on the preservation of hip-hop culture. We embrace new and legendary artist from the local community and the greater hip-hop community.
JULY 18 th - 22 nd 2018 ART FA S H I O N MUSIC BEAUTY NEWS
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BEAUXBOX BY BLEU Beaux Box is the must-have quarterly essentials subscription essentials for today’s aspirational multicultural male brought to you by the editors of Bleu Magazine.
LAUNCHING 2018 CURATED CONTENTS STUDENT INITIATIVES PRODUCT SAMPLING GIFT CARDS GROOMING ESSENTIALS FITNESS ACCESSORIES
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BLEULIFE MEDIA CALENDAR Our sales and marketing team can customize an integrated plan for your brand.
JANUARY
APRIL
J U LY
OCTOBER
Global Issue
Bold, Beautiful, Brilliant Summit
Summer Issue
Maverick Awards
FEBRUARY
M AY
AUGUST
NOVEMBER
Spring Must-Haves List
Millennial Issue
College Style Guide
Creative Issue
V O L U M E
4
GL OB AL IS
52. T
52 HE
SUE
DJ IRIE CHINESE NEW YEAR
C O N S TA N C E W H I T E
A R T BA S E L
C O L O G N E S A B R OA D
US $6, CANADA $7, UK £7
# F I LT E R E D
C I C E LY T Y S O N
Luis
Fonsi
Talks with Dascha Polanco
B
B O S S M OV E S
Boss Moves
No man wants to go through his entire life just being ordinary. Bleu has curated a few items that will help you step your pimp game up and turn you into a real boss.
92
$205
1 PASOTTI UMBRELLA No matter where in the world you go, it rains, so why not protect yourself with a unique Pasotti umbrella. Manufactured in Italy, these umbrellas come with a vast collection of designs, styles and handles.
MAGAZINE
MARCH
JUNE
SEPTEMBER
DECEMBER
Entertainment Issue
Best Summer Vacation List
Fashion Issue
Last Minute Gifts List
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BRANDS LOVE US BLEULIFE Media Partners With Brands From All Industries For Editorial, Events, And Advertising Partnerships.
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CURATED CONTENT We craft content based on your brand’s DNA. Combined with our data research, we provide our audience with an exclusive experience.
NICHE, ORIGINAL, CUSTOM
FA S H I O N
BUYER’S GUIDE
REVIEWS
EVENT REVIEWS
MUSIC
FITNESS
T R AV E L
BRANDED CONTENT
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INFLUENCE THE INFLUENCERS
BleuLife’s network of influencer’s cross more than 50mm eyeballs. Our reach is diverse and engaging. Incorporate a BLEU influencer strategy into your next campaign.
PA RT I ES NETWORKING EVENTS HAPPY HOURS TRIPS MOVIE SCREENINGS PA N E L D I S C U S S I O N S
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DIGITAL SPECS
CUSTOM
MOBILE AND
UNITS
NEWSLETTER
728 x 90
970 x 250
YOUR BRAND
LEADERBOARD: 728 X 90 MPU: 300 X 250
970 X 250
DESKTOP
MOBILE INTERSTITIAL
VIDEO PRE-ROLL
728 x 90
LEADERBOARD: 728 X 90
MPU: 300 X 250
Vast 15/30 sec
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PRINT SPECS T WO PAG E S P R E A D W I T H B L E E D
S I N G L E PAG E W I T H B L E E D
16.5(in) Width
8.25(in) Width
11.125(in) Height
11.125(in) Height
BLEED TRIM
TAKE THE LEAD
YOU MATTER AND SO DOES YOUR HEALTH
That’s why starting and staying on HIV-1 treatment is so important.
LIVE AREA
WHAT IS DESCOVY®?
DESCOVY is a prescription medicine that is used together with other HIV-1 medicines to treat HIV-1 in people who weigh at least 77 lbs (35kg). DESCOVY is not for use to help reduce the risk of getting HIV-1 infection. DESCOVY combines 2 medicines into 1 pill taken once a day. Because DESCOVY by itself is not a complete treatment for HIV-1, it must be used together with other HIV-1 medicines.
DESCOVY does not cure HIV-1 infection or AIDS. To control HIV-1 infection and decrease HIV-related illnesses, you must keep taking DESCOVY. Ask your healthcare provider if you have questions about how to reduce the risk of passing HIV-1 to others. Always practice safer sex and use condoms to lower the chance of sexual contact with body fluids. Never reuse or share needles or other items that have body fluids on them.
IMPORTANT SAFETY INFORMATION
What is the most important information I should know about DESCOVY? DESCOVY may cause serious side effects: • Worsening of hepatitis B (HBV) infection. DESCOVY is not approved to treat HBV. If you have both HIV-1 and HBV and stop taking DESCOVY, your HBV may suddenly get worse. Do not stop taking DESCOVY without first talking to your healthcare provider, as they will need to monitor your health. What are the other possible side effects of DESCOVY? Serious side effects of DESCOVY may also include: • Changes in your immune system. Your immune system may get stronger and begin to fight infections. Tell your healthcare provider if you have any new symptoms after you start taking DESCOVY. • Kidney problems, including kidney failure. Your healthcare provider should do blood and urine tests to check your kidneys. Your healthcare provider may tell you to stop taking DESCOVY if you develop new or worse kidney problems. • Too much lactic acid in your blood (lactic acidosis), which is a serious but rare medical emergency that
can lead to death. Tell your healthcare provider right away if you get these symptoms: weakness or being more tired than usual, unusual muscle pain, being short of breath or fast breathing, stomach pain with nausea and vomiting, cold or blue hands and feet, feel dizzy or lightheaded, or a fast or abnormal heartbeat. • Severe liver problems, which in rare cases can lead to death. Tell your healthcare provider right away if you get these symptoms: skin or the white part of your eyes turns yellow, dark “tea-colored” urine, light-colored stools, loss of appetite for several days or longer, nausea, or stomach-area pain. The most common side effect of DESCOVY is nausea. Tell your healthcare provider if you have any side effects that bother you or don’t go away. What should I tell my healthcare provider before taking DESCOVY? • All your health problems. Be sure to tell your healthcare provider if you have or have had any kidney or liver problems, including hepatitis virus infection. • All the medicines you take, including prescription and over-the-counter medicines, vitamins, and herbal supplements. Other medicines may affect how DESCOVY works. Keep a list of all your medicines and show it to your healthcare provider and pharmacist. Ask your healthcare provider if it is safe to take DESCOVY with all of your other medicines. • If you are pregnant or plan to become pregnant. It is not known if DESCOVY can harm your unborn baby. Tell your healthcare provider if you become pregnant while taking DESCOVY. • If you are breastfeeding (nursing) or plan to breastfeed. Do not breastfeed. HIV-1 can be passed to the baby in breast milk. You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088. Please see Important Facts about DESCOVY, including important warnings, on the following page.
Take an active role in your health. Ask your doctor if an HIV medicine made by Gilead is right for you.
Ask your healthcare provider if an HIV-1 treatment that contains DESCOVY® is right for you.
onepillchoices.com GILEAD and the GILEAD Logo are trademarks of Gilead Sciences, Inc. © 2017 Gilead Sciences, Inc. All rights reserved. UNBC4619 06/17
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S I N G L ES PAG E T R I M S I Z E
LIVE SIZE
H A L F P A G E ( H O R I Z O N TA L )
8.25(in) Width
7.25(in) Width
7.125(in) Width
10.875(in) Height
9.875(in) Height
DRIVE THE WORLD FORWARD.
LIVE SIZE
4.9375(in) Height
THE NEW BMW M4 AND 4 SERIES GRAN COUPE.
With leading innovations in technology, the new BMW M4 and 4 Series Gran Coup move the world in a new direction. Each member inherits the engineering behind the unmistakable 425-horsepower BMW M4 which, with a 0-60 mph time of only 3.9 seconds, finds itself as the vehicle of choice for most BMW Motorsport racing teams. In other words, the BMW M4 is made for the track and the BMW was made 4 Series Gran Coupe from it. It boasts its own impressive 320 horsepower and 0–60 mph time of 4.7 seconds. Visit your local BMW Center to experience athleticism and performance with a test drive in the BMW M4 and the BMW 4 Series Gran Coupe today. Visit bmwusa.com to learn more.
© 2017 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
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CONTACTS
D E VO N C H R I STO P H E R J O H N S O N
Publisher
Devon@bleulife.com
310 400 2378
TO D D E VA N S
National Ad Sales LGBT
Todd@rivendellmedia.com
908 232 2021
C A R LO S B A R KS DA L E
Director of Operations
Carlos@bleulife.com
901 692 1610
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