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Media&Digital
SOCIAL MEDIA
The new life of brands on social networks By Andrea De Amicis In the last year, due to the Coronavirus situation, the presence of brands on social networks has increased and there are more tools for the digital life of companies. Facebook had already thought about Business Manager last year, which allowed companies to create personalized advertising campaigns and develop a loyal
In this particular moment in time, consumers most beloved and sought afterbrands are those with the best digital reputation. Companies have always been present on social media: from year to year, and especially in the last period marked by the social distancing of Covid19, their presence has increased. Social media is committed to acknowledging the needs of brands, developing new tools and initiatives.
audience for the ads. Last month Business Suite was launched, a new dashboard that enables companies to manage their business on Facebook and Instagram, from any digital device. It has several tools, such as those dedicated to publishing, messaging, insights and advertising features. Facebook (on Instagram) has also recently launched Reel, a short-form video feature that allows users to create 15-second clips similar to TikTok’s, to share within the app. The short videos are simple and of great appeal to the public, so they can be very useful for companies. In Italy Facebook has just announced the second phase of the #piccolegrandimprese program (tailor-made services for companies), which launched in July
2020 to support the resumption of small businesses that had been hit hard in the last period. It will help SMEs to initiate an effective digital transformation and
to understand the new buying habits of Italians. In fact, from 24 September to the end of December 2020, #piccolegrandimprese will be offering Facebook Business Open Days, free monthly webinars, with support and livechat with Facebook experts and partners such as Shopify, Talent Garden and Free formers. Interested SMEs will be able to register directly from the online hub facebook.com/piccolegrandimprese. A FAQ feature is being developed on Instagram. The platform is working on all the frequently asked questions related to Business accounts, in order to provide more immediate answers to users.
