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Entertainment
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Asian content for kids By Andrea De Amicis Across Asia, many companies work tirelessly to produce successful content for children. Here are some established Asian brands and their news. In 2020 Asia is still the fastest growing market for children’s content and products, offering animated series, books, toys, streaming services and apps. We caught up some key companies throughout the continent, and found out about their news. Young Toys is a 40-year-old South Korean company currently worth $127 million. It has created established children’s toys and brands such as Tobot, Secret Jouju and Kungsuni. Having successfully established itself in the Korean market as the first real Korean toy company, the business has supported its toys with the development of animated series, independently and in collaboration with large Asian animation studios. One of Young Toys’ biggest hits is Tobot, an animated series born from a collaboration with Retrobot in 2010. Building on the popular properties for older children, such as Transformers and Power Rangers, Tobot Monster by Young Toys
Tobot Speed by Young Toys
Secret Jouju animated series Young Toys created similar heroes suitable for a younger audience. After eight years, the English version of the series was born, thanks to Canadian Ocean Production and Blue Water: In September 2020 new episodes from the second season launched on Amazon Prime Video. There has been a great response to both the animation and the toy range, which has recently seen the addition of the Tobot Shuttle, the Tobot speed and the Tobot Monster. Secret Jouju is the story of a fairy princess and her adventures. Jouju and her fairy friends are different to traditional princesses and express an independent and ambitious spirit. As they strongly pursue their own dreams and hopes, they create a positive role model for girls. After the first launch of the 3D animated series in 2012, Secret Jouju has so far amassed 14 seasons: through the combined production of animation and games, a solid and beloved character has been established. Among the brand’s new toys are the Secret Card Constellation Album and the Dancing Secret Party Palace.
Kongsuni was born in 1999 as a doll, and today, it is the most popular doll in Korea. At an educational level, it was designed to promote creativity, communication, emotional and motor development, taking into account the seven phases of the relationship with children’s play (motor sense play, symbolic play, etc.). In 2014, the 3D animated series Kongsuni & Friends aired for the first time. Kongsuni is a five year-old girl who faces life with determination, creativity and curiosity. Both on TV and YouTube, it has become a huge hit with both preschoolers and their
Secret card constellation album by Young Toys
