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MONDO TV
MeteoHeroes: saving the planet - and that’s just the start! MeteoHeroes is a funny and thrilling new series from Mondo TV about six superpowered kids who use their powers to protect the environment. But it’s much more than that. It’s a series that combines a powerful, well-researched message about climate change and pollution with action, adventure, cool characters and great design– and it’s enjoying a very successful rollout.
The four opening episodes of MeteoHeroes premiered on Cartoonito in Italy on the 22nd of April for the 50th anniversary of Earth Day. It was a perfect connection for the show, which addresses issues like fighting pollution and climate change through the adventures of six children who transform into superheroes with powers over the weather. The show’s premiere was accompanied by a major media campaign during which the stars of MeteoHeroes played their roles as ambassadors in the fight to protect our planet. The official series launch was on the 6th of July, when the four opening episodes again appeared, followed by 14 brand-new episodes. Cartoonito’s commitment was clear from the start – and boosted by very positive results. In fact, the show was broadcast
in primetime continuously for the entire summer to further build brand momentum ahead of the launch of new episodes in October. This is a 100% Italian co-production that is now rolling out in multiple territories. MeteoHeroes is already a hit in the Italian market, and broadcast agreements with other EMEA countries and channels have already been secured, including Switzerland’s RSI, where the show launched on 5 September on the main RSI channel LA1, and Minika in Turkey. The July launch was promoted through a press conference, held on the 1st of July via live streaming on the MeteoHeroes Facebook account. During the event, the various players who had been committed from an early stage to making the project a reality, explained to the web audience why
they supported it and why MeteoHeroes is a unique concept. One of the earliest supporters of the show was the non-profit organization Legambiente, one of Italy’s best-known and most widely supported environmental organizations with over 115,000 members and supporters. Legambiente saw the importance and scientific validity of the project when it was still in development and gave MeteoHeroes its patronage even at this early stage.
“The primary objective of Legambiente is to raise awareness of environmental issues by making both problems and solution understandable. But MeteoHeroes goes further. It takes a valuable message into Italian homes and speaks to younger generations who will be one day be in the forefront of change. It is, in fact, unique. There are many television productions that focus on environmental issues, but none of them deals with climate change in a way that is both scientifically accurateand easy to understand for the young.” - Giorgio Zampetti, General Manager of Legambiente -
The partnership with Legambiente extends to a framework agreement including a number of projects. One such is SAVE THE QUEEN, a campaign to protect bees that play a crucial role in supporting the biodiversity of the planet and, by extension, the existence of humanity itself. This identity of views has led to the co-branding ‘MeteoHeroes support Legambiente’. In fact Mondo TV and Meteo Expert – Icona Meteo, the show’s co-producer and a major name in weather forecasting – have started a fundraiser from the proceeds earned from the sales of licensed products.
