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Bing plans long stay in Italy as pre-schoolers take him to their hearts Italian children have fallen for Bing in a big way since its launch on Rai Yoyo in early 2018. A celebration of the joyful, messy reality of preschool life, the show’s hugely relatable stories and timeless, universal values have been driving its phenomenal success. Strong broadcast ratings combined with a rapidly growing YouTube channel and soaring digital communities have created high awareness and affinity among preschoolers, meaning Bing is here to stay in Italy! Acamar’s multiplatform approach has enabled them to reach, move and delight audiences wherever they are. A firm favourite on Rai Yoyo – and the No. 1 show on its app – Bing is also available on pay TV channels DeA Junior (where it’s the No. 1 show), TIMVision and soon on Amazon Prime Video. Bing’s Italian YouTube channel has seen a huge surge over the past six months, taking it to an amazing 438m+ channel views and 32.6m+ watch time hours.
Time for Bed with Bing and Owly by Giochi Preziosi
Bing-My First Collection of Educational Games by Liscianigiochi Spa numbers. With an Italian team dedicated to growing the Bing community on the country’s digital platforms, there has been constant growth in reach and engagement for Bing’s social channels, demonstrating a huge appetite for all things Bing. The fastest-growing pre-school show on Facebook, Bing has 100k followers in Italy alone, and the show has reached 16.5m people on social channels in the past year. Maurizio Distefano As Maurizio Distefano, President and Owner at MLD says: “Bing in Italy has become a record-breaking series, with the highest audience every day on Rai Yoyo and DeA Junior, and we are proud to be managing its ever-growing licensing programme. Bing’s Italian social channels are reaching increasingly high numbers, which allows us to have direct contact with a wider audience and to offer lots of content and all the latest exciting Bing news and product launches.” Acamar’s significant investment in growing consumer touchpoints is reaping rich rewards. The award-winning freemium ‘Bing: Watch, Play, Learn’ app launched in June amassing 100k downloads in its first 12 weeks, while new website BingBunny.com, which launched during lockdown in April, has also attracted large
Earlier this year, the multi-territory campaign ‘Staying at home together... it’s a Bing thing’ launched on Bing social channels, thoughtfully designed to provide a whole host of safe, engaging and interactive activities to support families during lockdown. New live and experiential offerings are also in the pipeline, such as the new Bing cinema experiences. Having debuted in the UK last Christmas to great success, these are now being expanded for the coming festive season into Italy, along with Poland and The Netherlands. Following a very successful debut at Leolandia in 2019, Acamar are also looking to expand their Live Show and Theme Park presence over time, with major new deals set to be announced soon. Bing has also been proving a success in the licensing arena, and was named Property
