Licensing Magazine October 2020 ENG

Page 46

46

News

MAURIZIO DISTEFANO LICENSING

An even richer portfolio with many news to create fast sell-out products Maurizio Distefano Licensing Agency (MDL) continues to have as its main strength its strategy based on a careful selection of properties that have strong potential to become a success in the Italian market. This is the key of a portfolio - that boasts great successes and absolute novelties – that is strongly focused on diversification: Cartoons, Brands, Fashion, Music. Even during the lockdown, MDL has never stopped offering a high-level service to its licensees and licensors, thanks to the constant availability and continuous assistance of the entire Team. Furthermore, also the increasing of new represented brands, retail activities and new licensing agreements did not stop.

Cartoons

MDL has long been a major player in the development of successful licensing programs for children and it

carefully selects animated series with high potential, suitable for a portfolio that boasts names such as Masha and The Bear, Bing, ALVINNN!!! and The

Chipmunks, ZAFARI and Gigantosaurus. The latest addition to this list is Leo&Tig, a TV series produced by Animation studio Parovoz and managed by 0+Media


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Articles inside

KIDZ GLOBAL What are the world’s most popular kids’ entertainment brands? Which are the 2020 trends?

16min
pages 154-160

DANCE All for the love of dance

4min
pages 152-153

CARTOON FORUM The future of European animation at Cartoon Forum 2020

13min
pages 146-151

Entertainment

8min
pages 142-145

PUBLIC AND TERRITORIAL BRANDS The strength of public access and regional brands

6min
pages 134-137

WORLD LIBRARIES The best libraries around the world

8min
pages 130-133

SOCIAL MEDIA The new life of brands on social networks

6min
pages 138-141

FRANCHISING Franchising and licensing. Differences and similarities

43min
pages 108-129

OMNICHANNEL Omnichannel future: the integration between online and offline

4min
pages 106-107

PERRY ELLIS INTERNATIONAL What’s new for EMEA and Asia

4min
pages 102-105

E-COMMERCE Social-marketers, instagram and tik tok expand their market

4min
pages 100-101

FESTIVAL OF LICENSING The global licensing big reunion

4min
pages 98-99

TEAM MARKETING Uefa Club competition licensing programme

7min
pages 94-96

BOLOGNA KIDS LICENSING TRADE FAIR Bologna 2021: focus on kids

2min
page 97

PLAY AROUND A new player in the toy industry

2min
pages 92-93

CICABOOM It’s time for a new group of mythical heroes...the Letrabots

2min
pages 90-91

Retail

2min
page 89

TEEN TV The new european Teen TV is online

4min
pages 84-88

IGT - COOL THINGS A new creative factory

2min
pages 82-83

WILDBRAIN CPLG What’s new in Wildbrain CPLG portfolio

3min
pages 80-81

EL OCHO LICENCIAS Y PROMOCIONES El Ocho view on the future

6min
pages 74-77

XILAM The rich animation portfolio by Xilam

4min
pages 72-73

ETS LICENSING Combining tv and digital for an offer adapted to the consumer evolution

10min
pages 66-71

Interview

5min
pages 62-65

ATLANTYCA ENTERTAINMENT Hello Maestro, the edutainment pioneer

2min
pages 78-79

RAINBOW 25 Years rolling and roaring 44 Cats

4min
pages 60-61

SANRIO A new season of friendship

6min
pages 54-57

MAURIZIO DISTEFANO LICENSING An even richer portfolio with many news to create fast sell-out products

6min
pages 46-49

BOING SPA Re-launch plans for Boing’s portfolio

4min
pages 58-59

Interview

7min
pages 50-53

ACAMAR FILMS Bing plans long stay in Italy as pre-schoolers take him to their hearts

4min
pages 44-45

STUDIO 100 MEDIA New plans for 2021

8min
pages 36-39

TEAMTO 15 Years of growing success

4min
pages 40-43

MONDO TV MeteoHeroes: saving the planet - and that’s just the start

6min
pages 32-35
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