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RAINBOW
25 YEARS ROLLING AND ROARING 44 CATS Rainbow builds on the success of its flagship brand with a blast of fresh news.
On air in over 100 countries and on the main streaming platforms, the latest animated classic born from the genius of Iginio Straffi and his team confirms its status of brand in constant growth. After a 2019 full of initiatives that saw Rainbow in the spotlight with the anniversary of 15 years since the birth of its world blockbuster Winx Club, the group is moving towards the end of 2020 with a crescendo of surprises. This year has also marked the milestone of 25 years on the market for Rainbow, and to open the celebrations the group chose the wonderful setting of the 50th Giffoni Film Festival, continuing with a series of truly ambitious multi-channel actions. The rampant success of 44 Cats has marked the year of the group, which launched the second season of the series on Rai Yoyo on March 2 and exceeded the peak of 1.6 million viewers per day in June. After the first 52 episodes shot the brand beyond national borders, the show continues to excite and promises to amaze with more new episodes. Among the news also a new character, Gattocarlo, the host cat inspired by Carlo Conti, one
of the greatest Italian professionals of the show. On the licensing side, 44 Cats confirms the positive trend started in December 2019 as a preschool brand in first place in
The Famous Italian Presenter Carlo Conti becomes GattoCarlo
the toy’s category. Great anticipation for the Rainbow collection coming on shelves for Christmas 2020: the interactive plush toy Dancing Lampo, with the original voice and music from the TV series, and the interactive figurine Musical Milady, to have fun singing and recording voices with Milady. In addition to the prestigious licensees already confirmed, Rainbow has recently introduced some delicious news in collaboration with leading commercial partners. Casa Modena successfully launched the 44 Cats Teneroni Baby, San Carlo is ready to hit shelves with a new chips snack with 44 Cats surprises and Old Wild West has introduced 44 Cats surprise gifts with the purchase of the mini menus. The historic partnership with Ferrero goes on and after the success of Winx Club surprises for Kinder Surprise, 44 Cats will enter the deal. Sammontana as well is going to launch its 44 Cats themed ice cream sticks. In the fresh fruit sector 44 Cats is joined by global fruit company Peviani, to combine taste and health. On the wake of the 44 Cats Rock Show’s great success at Gardaland Resort, South Italy’s greatest theme park Etnaland is getting ready to host the 44 Cats House, a new indoor slow ride reproducing the house of the lovely Granny Pina.
