62
Interview
PANINI
PANINI BRAND INSIGHTS Licensing Magazine made an exclusive interview with Tony Verdini, Senior Manager within the Business Development and Partnerships Division of Panini SpA.
Tony Verdini, head of Business Development and Partnerships Office Panini S.p.A. has implemented an important brand extension program to support its core business. The historical sticker company based in Modena has signed relevant agreements with licensees and licensing agencies to create even stronger connections with its fans. The Company, moreover, will blow out sixty candles in 2021 and is ready to celebrate this achievement with its most loyal fans. Licensing Magazine met with Tony Verdini, Senior Manager Business Development and Partnerships of Panini S.p.A. You have recently assigned Vertical Licensing agency to represent Panini brand for the Brazilian territory, which extends your licensing plan to a very
The Exclusive PANINI X COPA collection
important territory for your company. Together with our colleagues in Panini Brazil, we are very happy that an agreement has been reached with Vertical Licensing agency for the next two years. Brazil is one of the main territories for Panini, where no brand program has been developed yet. We therefore decided to invest on this important territory, and we are excited to work with Vertical Licensing team, who immediately stood out for its seriousness, passion, enthusiasm and commitment. The official kick-off of the project took place in mid-September, with a licensing summit, a meeting on a virtual platform with hundreds of licensees to whom we have introduced the Panini brand together with VL. Although we are just at the beginning, we have felt great enthusiasm around the project and this is very encouraging and motivating. We have already been working for some years with Kopa Licensing in Colombia, WildbrainCplg in Iberia and Bavaria Sonor Licensing, a division of Bavaria Media, which is active in Germany, Austria, Switzerland and the Benelux region. Despite the difficulties related to the Covid-19 pandemic, we have been
