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News
ETS LICENSING
COMBINING TV AND DIGITAL FOR AN OFFER ADAPTED TO THE CONSUMER EVOLUTION Entertainment Licensing is traditionally linked to television content, but the last few years have also seen an important development of properties born in a digital field, in particular on social media. Lockdown months have given a further boost to this trend, thanks to a sharp increase in exposure to web content. A GFK research shows that the use of digital content has even grown during the pandemic by 25%, driven by a strong demand for entertainment, as well as information. (Source: “GFK Insight May’20). PROPERTIES COMING FROM DIGITAL ARE INCREASING Coherently with these evolutions, ETS has built a license portfolio that reserves an important space for digital, with the aim of seizing the most interesting opportunities and developing innovative projects. The most recent ETS acquisition on the digital front is Chefclub, the innovative “cooking brand” that grows fastest on social media, with over 12 billion views in 2019 and a community of 80 million followers. Born in Paris in 2016 from an idea of Lang brothers, it has rapidly developed around the world through the production and distribution of entertaining cooking videos published on the main social platforms. Chefclub Network offers easy to make recipes, which inspire, amuse, surprise and make the kitchen a space for sharing and joy. Born with the ambition of creating extraordinary recipes using simple ingredients, it transforms recipe videos into real popular entertainment for millions of people around the globe. Thanks to a unique positioning, halfway between cooking and entertainment, Chefclub can count on a very large and engaged audience, which goes beyond cooking enthusiasts. With 5 digital channels available in 8 languages, it has achieved strong global development and reaches 200 million people every month.
It also has a very transversal reach because through the different social platforms its content addresses a wide audience from 3 to 99 years old. The brand is also seeing rapid growth in our country: Chefclub’s Italian FB and Instagram pages collect over 5.3 million followers and in 2019 got an average of 86.5 million views per month. Chefclub Original offers super creative ideas to
impress friends and family. On Chefclub Daily you will find recipes that reinvent everyday dishes with imagination. Chefclub Light & Fun offers extraordinary low calorie recipes to keep your weight on track with a smile. Always ready to spice up evenings with your friends, there is Chefclub Cocktails, and finally Chefclub Kids is designed for family cooking and foster the creativity of the little ones.
