78
News
ATLANTYCA ENTERTAINMENT
HELLO MAESTRO, THE EDUTAINMENT PIONEER Atlantyca is developing promising new plans for the evergreen edutainment IP, Hello Maestro.
Hello Maestro. Edutainment Property par Excellence
Part of Atlantyca’s rich portfolio, Hello Maestro is a classic edutainment property from the French company Procidis, still beloved and sought after today. In Italy where Atlantyca manages the licensing for Hello Maestro, the company has chosen a 360 degree strategy, starting with social media profiles to expand exposure and raise awareness of licensee partners products. Atlantyca’s collaboration with DeAgostini is now part of a kiosk publishing program: in August 2020, by popular demand, DeAgostini launched a collection of collectables Exploring the Human Body, with 3D elements to build a model of the human body. For this special occasion – when health and its protection is a topic close to everyone because of COVID - the collection was combined with an App and other interactive elements, as well as a special issue dedicated to
the Coronavirus. The partnership between De Agostini and Hello Maestro continued beyond newsstands, with Comics and an encyclopedia of the human body. Dynit is another important partner of the project, licensing DVDs and flow packs for newsstand distribution. Another partner in the audio book field in Italy is Lunii, an audio story producer. Children will now be able to listen to the stories of Hello Maestro told by Maestro himself! And finally, a new series of books by Gribaudo is dedicated to all the human body’s systems (respiratory, circulatory, digestive), will soon be available at bookstores.
LIVE EVENTS BY ATLANTYCA Within Atlantyca there is a dedicated division that deals exclusively with live events and has been developing exciting new projects for Hello Maestro. Recent agreements include LEFTLOOP, an events management company and long term partner based in Riccione (Italy) which organizes, builds and takes on tour the Hello Maestro Village in Italy. The village is a space entirely dedicated to the Brand, where children can enjoy recreational and educational activities with professional, entertainers and dedicated staff. And in the field of edutainment, the ADMaiora project, an educational society for schools and museums, natural parks, oasis and cultural events, will begin this fall. ADMaiora organizes workshops and interactive mobile lessons thought to bring directly a new learning experience in schools and museums (and also in libraries or cultural and recreational circles). All activities are designed with the goal of involving children in playful educational exercises, simulations and experiments that help the understanding of our human body’s parts and systems, with a focus on unique and curious characteristics. Obviously…all accompanied by characters from the famous TV series!
FOR FURTHER INFO https://www.facebook.com/HelloMaestro http://www.hellomaestro.fr/en
