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Events
FESTIVAL OF LICENSING
THE GLOBAL LICENSING BIG REUNION All the industry players are ready to connect online from October 6th through 29th for four intense weeks of licensing content, business and network opportunities. A unique chance to reboost the industry and look forward the major companies’ future plans. LM interviewed Anna Knight, VP Licensing at Informa Markets, to learn more on this extraordinary online event. Licensing industry. Although we have a global audience for BLE, it’s still all about European licensing taking place on the UK time zone. They’re very market specific. The final event during Festival of Licensing is our global Licensing Leadership Summit. This is a paid-for conference, for those who want to learn more about strategic business issues – it’s less about dealmaking and designed specifically for the C-suite licensing executives. My advice is for people to attend the event or events that are relevant to them – there’s absolutely no pressure to attend for the whole month. Each regional event is live for two to three days and has been designed to give visitors in that region all of the meetings, networking, education and after hours fun they need. Pick and choose what’s best for you! How is the industry reacting to your initiative? The feedback from the industry has been amazing. People have spoken really Anna Knight Which is the concept behind FOL? Festival of Licensing is a month-long virtual gathering in celebration of the global licensing community. When we organised Licensing Week Virtual in June, we quickly realised that it’s not possible to host a global event on one time zone, yet our brands have global coverage and resonance so we wanted to organise an event that would serve all of our markets with amazing content and networking opportunities. By launching Festival of Licensing, we will
have regional-specific events that really work for those markets and the customers they serve, and it means we can host live content specific to each market’s time zone, which is much more convenient for our attendees. Week one of Festival of Licensing is powered by Brand Licensing Europe and is on the same dates that BLE would have taken place in London. Week two focuses on Asia and week 3 on the Americas. The main focus of each event is on those licensing markets. So, for example, BLE is about doing deals within the European
