2020-2021 BoardRoom magazine Buyers' Guide

Page 35

35

MARKETING/TECHNOLOGY

Pipeline

TESTIMONIALS “Pipeline is a breath of fresh air. They are changing how clubs and communities attract new members and real estate buyers with innovative marketing that fits any type of club.” Steve LoGuidice, CCM COO/ GM The Club at Ibis, West Palm Beach, FL “Pipeline has been the most effective marketing partnership I have utilized in my over 30 years in the club industry.” Frank J. Melon, CCM, CCAM, RPA, CEM COO/ GM The Lakes Country Club, Palm Desert CA

Pipeline is a specialized agency that helps clubs look better, sound better and connect better. Our services are shaped by over 12 years of helping the world’s most iconic clubs create, invigorate and market their membership experiences: BRANDING Identify and clarify your club’s unique story. In this period of disruption, you need a fresh and relevant approach to telling your story. A clear and consistent brand story comes to life in your website, videos, collaterals, communications and member experiences to help people feel, share, engage…and resonate better with your club.

BEST BRANDING AGENCY

MARKETING Before members join, one thing has to happen: a connection. As a brand marketing agency for the private club industry, we deploy ‘quiet’ digital marketing and brand-building that resonates. We’re known for forwardthinking design, hyper-targeted content, and club-specific strategy — purposeful creative that does more than just engage your audience. It sparks connection.

BEST PR / MARKETING FIRM

CRM + COMMUNICATIONS Irresistibly relevant member and prospect experiences.

1600 Rosecrans Avenue MBS Media Campus #400 Manhattan Beach, CA 90266 P/ 888.360.7473 W/ www.pipeline.agency E/ hello@pipeline.agency

We’ve re-imagined the member experience to help clubs deploy communications that are more personal and valuable — through website optimization, creative collaterals, and seamless email and text messaging — all integrated, orchestrated and optimized through our powerful CRM and automation software.

BEST CRM

ONBOARDING Set the stage for active, engaged members. Member retention starts on day one. Our new member onboarding program is the first and only platform that optimizes the enrollment and orientation process for new members to set the stage for long-term, successful members.

Mike Phelps Principal

Shannon Herschbach Principal

BEST NEW PRODUCT WWW.BOARDROOMMAGAZINE.COM | 949.376.8889

BR 2020-2021 Buyers Guide.indd 35

9/16/20 10:51 AM


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