This document contains the rules for our visual communication system. Follow these rules strictly to maintain brand consistency.
This includes all of the elements you may need: logos, typefaces, colors, and more to create a consistent tone, look, and feel for your brand. We invite you to absorb this information and reference it often to become an informed keeper of the brand.
If you should have any questions please feel free to contact us at fanmail@triaddesign.com.
Group 3 consists of architects and interior designers based in Hilton Head Island, South Carolina, who provide custom, award-winning designs of varying styles and scales. We offer full architectural design and interior services, as well as renovations.
To provide the Lowcountry's best in residential architecture, interior design, and renovation services.
Luxury design, inside and out.
VALUE PROPOSTION
To establish a universal love of home.
Experience
Attentiveness
Precision
Innovation
CORE VALUES
We have been designing award-winning architecture and interior design since 1986.
We pride ourselves on ensuring you receive personal, individualized attention. We value your opinion, so we also don't push an agenda or direction onto you.
Our decades of experience allows us to consistently translate our clients' vision into highly original designs that reflect each owner's personality and taste.
Results as unique as you are.
Color is foundational to the visual identity of a brand in all its expressions and executions. This includes logos, packaging, products, environments and all forms of marketing communications.
The primary palette helps consumers to quickly identify a brand. These core colors represent the earth tones in which the company coincides with.
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Hex: ffffff
RGB: 240, 240, 240
CMYK: 4, 3, 3, 0
Hex: ffffff
Pantone: Cool Gray 1 Un/Coated
RGB: 79, 78, 78
CMYK: 65, 58, 57, 36
Hex: 4f4e4e
Pantone: 411 Un/Coated
The secondary palette is used to highlight and complement the primary colors. Use these secondary colors to complement primary colors and break up white space.
The brand palette will cover the majority of your needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion.
RGB: 181, 172, 109
CMYK: 31, 25, 68, 1
Hex: b5ac6d
RGB: 17, 106, 123
CMYK: 89, 46, 41, 14
Hex: 116a7b
Pantone: 617 Un/Coated
Pantone: 315 Un/Coated
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Hex: 000000
Group 3 primary logo is a combination mark. It features a unique design element where G and 3 are combined.
The primary logo should be used in most cases ensuring brand consistency across all communications. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
The secondary logo should only be used when limited by size constraint and never separated from other individual elements.
Group 3 brand mark can be used when the full primary logo is not necessary or in cases where the brand name is already displayed. For example, the mark could be used as a profile picture on Instagram since the username will be adjacent to it in plain text.
To preserve the Group 3 logo’s integrity, always maintain minimum space around the logo. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more white space, the better.
The minimum whitespace around the mark and logo is equivalent to the letter "o" in the word "group". A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation. These visuals are used to define minimums.
For readability, scale needs to have special considerations. Do not reduce these elements below the designated pixel values.
Web 144 pixels @ 96 PPI
Print 1.5"
Web 48 pixels @ 96 PPI
Print .5"
The color usage for Group 3 company logo is minimal. The primary (black) logo is the preferred version and should be used whenever possible.
However, in some instances when a colored version is required use the gold or clay logo options. When absence of color use is requested, choose the single color version consisting of only black or white.
To make sure our logo appears as consistent as possible throughout our communications, we've identified a number of ways it should never be used.
A. Do not squeeze or stretch vertically.
B. Do not squeeze or stretch horizontally.
C. Do not add shadows or filters to the logo.
D. Do not contain the logo in box when placed on a background image or color.
E. Do not alter the logo colors.
F. Do not rearrange or resize the logo elements individually.
G. Do not add other elements within the clear space allotment.
H. Do not rotate.
I. Do not place borders around logo
A.
D.
G.
B.
E.
H.
C.
F.
Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature.
To guarantee a cohesive look, make sure brand fonts are used in a consistent manner and the weights of each font have been considered, using heavier weights to highlight key messages.
Primary Font - Playfair Display, Regular
Secondary Font - Athelas, Regular
Accent Font - Photograph Signature, Regular
Playfair Display Regular should be used for all headers on a large scale, 3-6x that of the body copy font size (all caps or case sensitive dependent on layout and use of additional copy).
Athelas Regular should also be used for all other copy (body, lists etc).
Photograph Signature Regular is the accent font and it is to be used sparingly to covey important messaging. This font can also be used for subheaders to add some movement. It represents the fluid motion of nature and is an unexpected pop of fun.
Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Examples here are depicting typical usage for images.
Examples here are depicting typical usage for social media.
Triad Brand Marketing is a creative agency purposely founded to fuse our passion for creative design with our love of innovative marketing. If you should have any questions please feel free to contact us at fanmail@triaddesign.com.
Thank you.
