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2016 Sponsorships BoulderParks-Rec.org
Boulder Even Better!
Why partner with us?
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f you want to reach the heart and soul of Boulder, we’re the right partner for you. We can deliver meaningful impressions because we have valuable relationships with the community. Whether you want to build your brand awareness or be known as a community partner, Boulder Parks and Recreation offers a number of exceptional opportunities to invest in one of Colorado’s most active, affluent and influential communities. See page 7 for more details about our reach.
The value of your sponsorship
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our partnership will increase our resources, allowing us to better serve Boulder and extend our programs to more of the community’s underserved population. Every day we offer nationally-recognized programs for people with disabilities and lower-income adults and children. Our events and initiatives help build a strong, accessible and engaged community. We look forward to working with you to customize a sponsorship package designed to accomplish your goals while making Boulder an even better place to live, work and play!
Contact Margo Josephs Community Partnerships & Outreach 303-413-7251 • josephsm@bouldercolorado.gov 3198 Broadway Boulder, CO 80304 BoulderParks-Rec.org
2 | Boulder Parks & Recreation
Sponsorship Opportunities
Boulder Community Day
EXPAND Duck Race
Saturday, May 21
Monday, May 30
Join Boulder’s biggest spring cleaning event! This one day, annual volunteer event rallies hundreds of volunteers across the city. Participants help with park beautification, tree plantings, creek cleanups, trail restorations, graffiti removal and more. Following the volunteer project, we celebrate National Kids to Parks Day (K2P) with activities and fun in downtown Boulder’s Civic Area.
For the 29th consecutive year, the EXPAND Duck Race will be the culminating event of Boulder’s largest festival: The Boulder Creek Festival®. EXPAND is a nationally-award winning Parks and Recreation program providing social, recreation and leisure activities for local people living with disabilities. This year’s Duck Race will support programs for our youth and teens with disabilities by creating a fun, recreational and therapeutic environment for youth 8-17 years old.
Sponsorship Options:
Sponsorship Options:
Presenting Sponsor - $2,000 (one opportunity available) Supporting Sponsor - $250-$1,000 or in-kind equivalent
Presenting Sponsor - $2,500 (one opportunity available) Supporting Sponsor -$1,000 Contributing Sponsor - $250+ or in-kind equivalent
Market Reach, Opportunities and Impressions:
Market Reach, Opportunities and Impressions:
400-500 – Average volunteer participation 300-500 – Average youth family participation (K2P event)
110,000 - 150,000– Estimated Creek Fest attendance 7,000-9,000 duck race participants
Option for on-site product give-aways and drawings Full page event ad in Summer BPR Guide (90K impressions) Ads in Boulder Daily Camera newspaper (120K impressions) Social Media and eBlast promotion (70K impressions) Media partners: Daily Camera
Option for on-site product give-aways and drawings Full page event ad in Summer BPR Guide (90K impressions) Ads in Boulder Daily Camera newspaper (120K+ impressions) Social Media and eBlast promotion (70K impressions) Event webpage
BoulderParks-Rec.org | 3
Sponsorship Opportunities
Weekend at Valmont
Star-Spangled Splash
Saturday, June 11 – Sunday, June 12
Monday, July 4
Valmont Bike Park is turning 5! Since opening in June 2011, an estimated 40,000 off-road cycling enthusiasts have visited Valmont annually, making it one of Boulder’s major attractions and a reknown venue for national cycling events. The weekend will kick-off with a dog expo followed by free clinics, park tours, dual slalom tournament, short track race, bike demos, face painting, rock climbing and more. Sunday we’ll celebrate the disc golf community with a tournament for all levels.
3rd Annual Independence Day celebration at the Boulder Reservoir featuring fun for the whole family including 10K and 1-mile run, food, beverage, live music, beach, boating and children’s activities. It’s Boulder’s only Beach Party on the most patriotic Day of the Year.
Sponsorship Options:
Sponsorship Options:
Presenting Sponsor - $4,000 (one opportunity available) – SOLD Supporting Sponsor -$250+ or in-kind equivalent
Presenting Sponsor - $5,000 (one opportunity available) Supporting Sponsor - $2,500 Contributing Sponsor - $1,000
Market Reach, Opportunities and Impressions:
Market Reach, Opportunities and Impressions:
300-500 – Estimated youth and adult attendance
500-1,000 – Estimated attendance
Option for on-site product give-aways and drawings Half-page event ad in Summer BPR Guide (90K impressions) Social Media and eBlast promotion (70K impressions)
Option for on-site product give-aways and drawings Half-page event ad in Summer BPR Guide (90K impressions) Social Media and eBlast promotion (70K impressions) Event webpage Media sponsors: Boulder Weekly + KUNC Public Radio
4 | Boulder Parks & Recreation
Sponsorship Opportunities
Dog Dayz
Cult Classics at Central
Monday September 12 - Sunday, September 25
October
Boulder’s dogs look forward to this event every year. Our doggy swim time has been running for nearly a decade and attracts over 2,250 canine friends and their families every year. Four legged family members get free reign of Scott Carpenter Pool for two week, culminating in a weekend Dog Expo with vendor booths, give- aways and the much anticipated Flying High Dog Competition.
Some movies just stick with us. That’s why we’re bringing back three, classic films for this free, Cult Classics movie series. Each will be projected on a big screen for a unique outdoor movie experience. These will be memorable, Boulder nights with friends and blankets under the stars and pre-show activities and entertainment to compliment each movie.
Sponsorship Options:
Sponsorship Options:
Presenting Sponsor - $4,000 (one opportunity available) Supporting Sponsor - $1,000 Contributing Sponsor - $500 or in kind equivalent
Exclusive Sponsor - $15,000 (one opportunity available) - SOLD
Market Reach, Opportunities and Impressions:
Market Reach, Opportunities and Impressions:
250-350/day over 2 weeks; 400+ people during Expo
Option for on-site product give-aways and drawings Half-page event ad in Autumn BPR Guide (90K impressions) Half-page event ad in Fall Sale mailer (65K impressions) Social Media and eBlast promotion (70K impressions) Media sponsor(s): Boulder Weekly
Option for on-site product give-aways and drawings Half-page event ad in Autumn BPR Guide (90K impressions) Social Media and eBlast promotion (70K impressions) DogDayz webpage
BoulderParks-Rec.org | 5
Sponsorship Opportunities Initiatives 3rd Grade Seedling Program Help the department’s Forestry Division motivate young environmental stewards! With your support, we’ll be able to educate, engage and excite over 1,000 BVSD 3rd graders sending them home with a seedling tree to plant in their neighborhood. This new program will educate families about tree planting, care, and the overall importance of a diverse urban canopy in Boulder.
Snow Much Fun November 22 – January 5 Grab a cup of hot cocoa or a gingerbread latté and take a stroll through the Civic Area. Once again, the park will be transformed into a magical, illuminated forest by more than 200,000 LED lights (just in time for the holiday season). New for 2016 – skate under the lights (or during the day) on an enchanted winter ice rink!
Sponsorship Options: Presenting Sponsor - $20,000 (one opportunity available) Supporting Sponsor - $5,000 Contributing Sponsor - $2,500
Market Reach, Opportunities and Impressions: 500-1,000 – Estimated attendance Option for on-site product give-aways and drawings Half-page event ad in Winter Guide (90K impressions) Social Media and eBlast promotion (70K impressions) Event webpage Media sponsors: Daily Camera
6 | Boulder Parks & Recreation
Champion - $4,000
Kidz Kamp Childcare Assistance Program Committed to providing services to the entire Boulder community, regardless of income level or financial ability, the department seeks support for summer camp scholarships for children ages 5-11 who’ve qualified through Boulder County’s “CCAP” program. Your support will help us deliver a quality summertime camp for a child who might otherwise not be able to afford it. Champion - $3,000
Join Us in Reaching Boulder
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oulder Parks and Recreation can help get your brand, products and messages in front of Boulder’s trendsetting and influential residents through several proven communication assets. Experience clutter-free marketing through Boulder Parks and Recreation’s sponsorship opportunities. Commercial access to the department’s print and electronic communication assets is exclusively for our esteemed partner sponsors. eBlast: 33,000 recipients - monthly, email digest of latest department news, events and offers. Each item has link to unique event or news web page for more details. 20% higher open/click-thru rate than national average. Event web page: We create a unique and informative web page for every sponsored event (includes each sponsor’s logo). We use all advertising and media to drive interest and inquires to these pages. Guide: 42,000 mailed to client homes – quarterly, color news and program guide (48-64 pages) featuring complete information about all up-coming events, programs and happenings.
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Media advertising: 35,000-95,000 impression (per event) – we use strategic media partnerships to engage the community and drive event awareness and interest.
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Social media: 6,000+ friends-followers – receive daily feed of news, announcements, photos, health reports, and inspiration. Sale mailers: 38,000 mailed to client and prospect homes – large-format, 8-page color mailer promoting two big annual sales (fall and New Year’s) also carry ads and information on sponsored events.
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Facility TV monitors: 1,500 daily impressions – electronic event ads and announcements stream constantly on monitors in each of our 3 recreation centers.
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Register Today
Posters, signs, banners: 500-2,000 daily impressions – we promote major events using static banners, signs and posters in prominent locations owned or managed by the department. These include outdoor pools, sports fields, recreation facilities and parks.
Winter Fu Happen
Dance • Gymnastics • Golf Fitness • Sports • Swimming Tennis • Mind/Body & More! www.BoulderParks-Rec.org – Begins August 4
Featured Park
Valmont City Park pg. 6-7
BoulderParks-Rec.org | 7
The City of Boulder Park and Recreation Department’s mission is to promote the health and well-being of the Boulder community by providing high-quality parks, facilities and programs. We invite you to join us in creating the exceptional experiences that show off our unique way of life! BoulderParks-Rec.org