Stop Lowball Offers pg. 20
September 26, , 2014
Secrets to Staging a Home pg. 5
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Links & Content Website Links: Training Center RE/MAX Mainstreet Paperless Pipeline ShowingTime RE/MAX University The ABOVE Magazine
In This Issue: The Life of a Realtor Secrets to Staging a Home Top Individuals YTD Top Teams YTD Bank of Mom & Dad Stop Lowball Offers Pinterest Heat Generating Shirt Home of the Week Awards Recognition What’s going on Brevard Birthdays & Anniversaries Property Management Division Supporting Staff
Page 3 5 9 10 16 20 24 - 25 26 29 30 – 32 33 34 35 36
Life is like riding a bicycle. To keep your balance, you must keep moving.” Albert Einstein
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The Life of a Realtor 8:00 AM - start morning coffee while addressing early-bird clients 9:00 AM - Check MLS & local market info 10:00 AM - Initiate contact for new leads and prospects 10:30 AM - Explain why a short sale is taking so long 11:00 AM - Follow up emails and calls to old leads 12:00 PM - Whether with brokers, clients, or agents, every lunch should be a meeting 1:30 PM - Check out a couple listing on the way back to the office 2:00 PM - Plan open house for the weekend
3:00 PM - Develop marketing for active listings and attracting new clients
5:00 PM - Host afternoon broker preview; network
9:00 PM - Reply to those last minute emails and texts
9:30 PM - Whoa people got back to you fast! OK, so NOW reply to those last minute emails
10:00 PM - Stay available to clients 24/7, but try to get some sleep before the busy weekend ahead
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Now until the end of September RE/MAX Elite will be hosting our Annual rai$e $ome dough for Children’s Miracle Network Hospitals. We currently have 50/50 Raffle tickets for sale for $10 and Raffle tickets $1 each or 6 for $5. Last year we rai$ed over $4,500….this year let’s double that! Winner’s will be announced at our UNO’s Event on the 30th of September. All are WELCOME, bring the families..invite the friends!
September 30th, 2014 5:30-7:30 pm UNO’s Pizzeria & Grill (8260 North Wickham Road, Melbourne) Contact Candace at Candace.BrevardElite@gmail.com for more information **20% of all Food and Beverage purchased on this date will be donated back to Children’s Miracle Network Hospitals-Present a voucher to your server for dine in/carry out** BrevardElite.com
Contact: Kelly Cox 321.751.8711 Pillartopost.com
• Leader in our industry in home inspections • Comprehensive & Accurate Reports
Secrets to Staging a Home
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Know When To Replace It
Tony Fletcher Account Executive American Home Shield 321 480 7562 tfletcher@ahslink.com
Sell faster - Homes with an AHS Home Protection Plan sold an average of 10.73 days faster than those without a home warranty. BrevardElite.com
Refer a Friend and get a $25 Credit on Future Rent or Merchandise
Phone: (321) 433-3341 www.storesmart.org
800+ Standard & Climate Controlled Storage Units in a wide range of sizes 24/7 gate access & Sophisticated Security System
Always forgive your enemies; nothing annoys them so much. - Oscar Wilde
Work Smarter.
SmartTargeting focuses you on the homes most likely to sell. Website: www.smartzip.com BrevardElite.com
An agent averages 19 hours of their time on a transaction from contract to closing. We are giving you back most of that time, so that you can focus on activities that drive in more income for your business! We have established exclusive pricing for these services and you only pay at closing.
$200 for 1 side or $250 for both! Providing the processing, organizing and communications you need to manage your transactions with accuracy, speed and the highest level of professionalism.
For more information contact: The Elite Transaction Management Department Denell Hastings 321.775.8178 denell.brevardelite@gmail.com BrevardElite.com
Congratulations to Our Top 10 Individuals YTD as of August 2014
#1 Silvia Mozer $10,726,700 44 Transactions
#4 Pat Murphy $5,458,100 26 Transactions
#7 Sue Tillman $3,371,500 19 Transactions
#2 Karen Osiniak $9,199,347 27 Transactions
#3 Steve Vitani $6,257,909 21 Transactions
#5 Theresa Friend $3,580,000 16 Transactions
#6 Linda Weir-Reiss $3,548,480 19 Transactions
#8 Peggy Penridge $2,640,000 14 Transactions
#9 Melinda Corns $ 2,330,200 12 Transactions
#10 Dee Dee Sheffield $2,567,500 7 Transactions BrevardElite.com
Congratulations to Our Top Teams YTD as of August 2014
#1 McCoyFreeman Group $20,099,000 74 Transactions
#4 Joy Frankel Team $10,710,982 53 Transactions
#7 Kuhns Realty Group $7,224,885 43 Transactions
#2 Coastal Estate Team $17,359,115 55 Transactions
#5 Barclay Group $9,701,500 35 Transactions
#8 Romano Team $6,104,519 23 Transactions
#3 Platinum Realty Group $14,640,802 78 Transactions
#6 321 Team $7,225,239 38 Transactions
#9 Central Florida Team $2,758,820 24 Transactions BrevardElite.com
18 Things a New Homeowner Should Do Immediately to Save Money
Most of us can read the writing on the wall; we just assume it's addressed to someone else. ~Ivern Ball
Prestige Title of Brevard has the knowledge, experience, and resources to get your real estate transaction closed. So whether you’re a buyer, seller, mortgage broker, lending institution, or real estate professional we want to be your preferred title insurance provider of choice! 6450 N. Wickham Rd, Suite 106 Melbourne, FL 32940 Phone: 321.242.7660 Fax: 321.242.1675
Tiffany Fortenberry 321.288.8931 Shawn Fortenberry 321.302.0031
www.prestigeclosings.com
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Thank you Ron Fuller for a very informative training session on Centralized Showing Service (CSS) and thank you to Osman Insurance for a wonderful breakfast!!! 5 ways to approve showings: email, text, insta-call, online or smart phone app
4 ways for showing agents to receive confirmations: email, text, online, or smart phone app
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Brand Transfer & Storage 1731 Cogswell St. Rockledge, FL 32955 321.632.5020 Ext. 102 www.brandtransfer.com Every thought is a seed. If you plant crab apples, don't count on harvesting Golden Delicious. ~Bill Meyer
877.390.6630 www.CirclePix.com
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The RE/MAX Collection Luxury Forum November 2-3 in Ft. Lauderdale When RE/MAX Luxury Brokers and Agents gather together, incredible things happen. Join us at the 2014 RE/MAX Collection Luxury Forum, and immerse yourself in the RE/MAX Luxury event of the year. THE RE/MAX COLLECTION LUXURY FORUM TAKE-A WAYS · Networking with luxury Brokers and Agents · Maximizing your marketing success · How to become the dominant luxury Agent in your market · Mortgage lending and wealth management solutions for the affluent home buyer · and much more….. Sunday, November 2, 5:30 - 7:30 PM: Networking over Cocktails and Hors d'oeuvres Monday, November 3, 7:30 AM - 5 PM: Forum Space is limited, register today by clicking HERE!
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Dick Blondin 321-544-1317
www.cloudviewaerial.com rblondin@cfl.rr.com BrevardElite.com
Mom-and-Dad Banks Step Up Aid to First-Time Home Buyers The Bank of Mom and Dad is playing a growing role as lender of last resort for a housing recovery struggling to provide more traction for the U.S. economy. Last year, 27 percent of those purchasing a home for the first time received a cash gift from relatives or friends to come up with a down payment, according to data from the National Association of Realtors. That’s up from 24 percent in 2012 and matches the highest share since the group began keeping records in 2009. Those numbers will probably keep growing this year as younger Americans remain constrained by student debt, tough entry into the job market and stricter mortgagelending rules that require more cash up front. At the same time, rising stock and property values give their baby boomer parents the ability to assist those wanting to lock in near record-low borrowing costs. “Without them, the recovery’s not sustainable,” said Anika Khan, a senior economist at Wells Fargo Securities LLC in Charlotte, North Carolina. Anything that gets more money into first-time buyers’ hands “just moves the housing recovery along,” she said.
The inability to come up with the down payment was the top reason for renting rather than buying property, according to the Federal Reserve’s report on the 2013 economic well-being of households issued in July. The report also showed 10 percent of those leasing apartments last year were looking to buy a house. Fifty-four percent of first-time buyers in 2013 said their purchases were delayed because the burden of student loans prevented them from saving enough for a down payment, according to the NAR survey. Firsttime buyers accounted for 29 percent of previously-owned home purchases in July, compared with about 40 percent historically, data from the agents’ group show. Deborah Baisden, a Realtor with Prudential Towne Realty in Virginia Beach, Virginia, is witness to the pickup in cash gifts, particularly among parents assisting their children “We’re finding more and more parents are gifting money,” Baisden said. “Because of student debt and because of kids having a tough time finding jobs, it’s becoming increasingly difficult for them to be able to buy homes -we’re turning into a country of >>>More renters.”
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Heather Holliday will be at our Suntree Office for Q & A Oct. 1st 9:00 AM – 10:30 AM Please email your questions to Susan Lewis as soon as pissible susan.brevardelite@gamil.com With the advent of the Internet and smartphone, social media has become one of the largest platforms to gather followers and potential customers for businesses and brands around the world. Understanding some of the top misconceptions of social media is a way to effectively put social networking to work for you.
Your Personal RE/MAX App
Your clients will receive special instructions to download and set up the RE/MAX App so it's branded privately and exclusively to you. Make note of your personal link so you can send it via email or share it on your social network.
Use Your Personal Link Post it Everywhere. Copy and paste the link below onto
your website, your email signature, onto your flyers, and everywhere else you promote yourself and your business.
Download the app
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FREE Home Security System - $850 Value With $99.00 Customer Installation Charge and purchase of alarm monitoring services
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Protect your home 24 hours a day, 7 days a week *AUTO *HOME *LIFE *BUSINESS www.SuntreeInsurance.com
Paul McDonough
3199 Suntree Blvd., Suite 2 Rockledge, FL 32955 Phone: 622.5333 Fax: 622.5336
Vynn Perchart
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What Consumers Want from Brands, Brokers and Agents
2 month Special!
Give us a call today!
321-698-5370 Florida License # HI 8266 Melbourne & Surrounding Areas
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5 Ways to Stop Lowball Offers Before they Kill Deals A housing transaction, at the most fundamental level, includes one person who wants to sell and one person who wants to buy. Once the terms are agreed upon, voilà! . . . win-win. However, if the seller is miserable with the final terms or feels like they had to settle for a lowball offer, the deal is likely to unravel or turn ugly. And if it does fall through, that causes aggravation and costs valuable time and money for everyone involved. As a smart agent, you have valuable tools and skills to help prevent deals from falling through at the negotiating table. Here are five facts and data points you can use to prevent lowball offers: 1. Market temperature matters. The temperature of the market affects everything, from how buyers shop to what the “right price” is for a home. Most buyers think they know the temperature, but it’s your job to show them their local reality. To give
buyers a valid idea of pricing, focus on what has recently sold in the last 60 days, rather than what is currently for sale in your market. One way to do this is to show the percentage difference between the actual list and sale prices for the properties in your neighborhood. It speaks volumes about the current market’s activity. Comparing list vs. sale prices also provides a strong indicator of which direction the market is moving and how much less, or maybe even more, than the asking price a buyer should offer. 2. Apples are apples. When analyzing the comps, make sure your clients see an apples-toapples match to their home candidate and explain any similarities or differences. Putting the potential new property head-to-head with the
other properties on the market today or those that have sold within 60 days can help buyers understand how key details like square footage, amenities, lot size, age, condition, and others can affect the price. 3. Time is money. Data from the National Association of Realtors® shows that the typical home search takes 12 weeks. If your buyer starts to lean toward lowballing when it’s offer time, make sure you drive home important time facts like how long inventory lasts and how many hours, days, and weeks you both have invested in finding the right property. Saving time can be a serious motivator for buyers, especially those who have endured a long three months of hunting. Read more BrevardElite.com
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The Ultimate Closing Gift!
Welcome to Be Our Guest! Be Our Guest was created especially for Realtors to solve the age-old problem of providing a great closing gift for their buyers. New residents don't need help finding the Big Box Home Improvement store or chain restaurant. They want to know "where the locals go" to eat, get their hair done, have their cars serviced and a host of other needs. Please contact Susan Lewis to view a sample kit.
Bob DiBella, CLTC Financial Services Representative Registered Representative Investment Advisor Representative
"I can't balance a blimp, but I can help you balance your portfolio"
www.rdibella.metlife.com 321.610.9934 321.255.1480 rdibella@metlife.com BrevardElite.com
We at H.I.P. Construction are dedicated to creating an organizational culture that encourages honesty, integrity, and professionalism by adopting and enforcing the following practices: 1.
Emphasize, through staff training, that the organization expects its employees to be honest, have a sense of integrity, and behave professionally. Convey these same expectations to vendors, consultants, volunteers, and anyone else who performs paid or unpaid work for the organization.
2.
Explicitly require "honesty, integrity, and professionalism" in all job descriptions, staff contracts, volunteer policies, performance evaluations, and labor agreements.
3.
Inform employees, contractors, and the general public of established policies, procedures, and expectations regarding honesty, integrity, and professionalism.
4.
Commend and reinforce behavior that exemplifies high ethical expectations.
5.
Never tolerate dishonest, corrupt, or unprincipled behavior in the workplace, regardless of job type or level of authority.
Get started with your FREE estimate today! 321.775.8212 jason@trusthip.com BrevardElite.com
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Crockpot Chicken Enchilada Soup Ingredients: 3 tablespoons butter 3 tablespoons flour ½ cup chicken broth 2 cups milk 1 can (15 oz.) black beans, rinsed and drained 1 can (14.5 oz.) Rotel diced tomatoes & jalapenos 1 package (10 ounce) frozen corn ½ cup onion, chopped ½ cup bell pepper, diced 1 can (10 oz.) Enchilada sauce 2 whole chicken breasts 1 cup shredded Monterrey Jack cheese Melt butter in a saucepan over medium-low heat. Stir in flour; keep stirring until smooth and bubbly. Remove from heat and add the chicken broth and ½ cup milk, a little at a time, stirring to keep smooth. Return to heat. Bring sauce to a gentle boil; cook, stirring constantly, until it thickens. In a large bowl, whisk together the enchilada sauce and chicken broth mixture . Gradually whisk in remaining milk until smooth. Set aside. In a crockpot, combine drained beans, tomatoes, corn, onion, and bell pepper. Place the chicken breasts on top of the mixture. Pour sauce mixture over ingredients in cooker. Cover; cook on low heat for 6 to 8 hours or on high for 3 to 4 hours. When you are ready to serve, remove chicken and cut or shred into bite-sized pieces. Add chicken back into the soup, mix together. Top with cheese and serve. I topped ours with slices of avocado, sour cream, and crushed tortilla chips.
Nothing says ‘Welcome Autumn’ like a warm kitchen
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The latest in wearable tech: A heat-generating shirt Are you someone who runs hot and cold? Constantly taking your sweater on and off? Well, those days could be long behind you thanks to wearable tech. Engadget reports that there’s a shirt that heats up to keep your temperature just right. It’s called FuelWear Flame Base Layer and can be adjusted to your desired temperature. “The shirt can provide warmth for anywhere between 3 to 12 hours depending on how much heat it puts out, but all day ‘use’ isn't out of the question -- an embedded sensor keeps track of how warm the body is, allowing the shirt to deactivate during active movement (running, snow skiing) or when the wearer walks into a hot room,” according to Engadget. Developers are reportedly targeting a $250 price when it launches. Gadgets, however, can also be a source of frustration - it’s so annoying when people are so immersed in their conversation they forget to walk. Well, it seems it’s a big enough problem that a city in China has created a smartphone sidewalk lane, according to Appy Geek. It’s a walking lane strictly for those using a phone to text or talk. Come on America, let’s jump on this bandwagon fast! In very odd news, researchers are seeking permission to collect whale snot from drones. Engadget explains that whale mucus can tell a great deal about the health of the animal. So, researchers at the Olin College of Engineering have created a “snot bot.” “The robocopter hovers directly above whales' blowholes, using surgical sponges to soak up the animals' snot when they surface to spray water out of their systems,” according to Engadget. The college is hoping the Federal Aviation Commission will allow them to do so. As of now, an agreement has not been met.
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HAPPY HOME INSPECTIONS happyhomeinspection.com Veteran-owned company Established 2000
Please give us a call 321-302-1120
Kim Osman Insurance Group, Inc.
474 N Harbor City Blvd, Suite 4 Melbourne, Fl 32935
Call Today! 321.549.0678
Kim Osman
kosman1@kimosmanins.com
Find out why It's Always A Great Day at the Kim Osman Agency
Pete Osman
posman1@kimosmanins.com BrevardElite.com
Visit Our RE/MAX Elite Exclusive Site pods.com/remaxelite
RE/MAX Elite Clients Can Save Up to 10% promo code: REMAXELITE
866-556-9595 BrevardElite.com
465 Park Ave, Satellite Beach, FL
Listed by John Murphy with RE/MAX Elite
2014 Awards Recognition
Andy & Abby Barclay
Silvia Mozer
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2014 Awards Recognition
Karen Osiniak
Jean Hanson
Joy Frankel
Bobby Freeman & Jennifer McCoy
Linda Weir-Reiss
Marilyn Pinkerman
Pat Murphey
Brad Kuhns
Kerry Ramage
Steve Romano
Barbara Lyn
Steve Vitani
Bridget Sentz & Carolyn Smith
Karen Biamonte
Mary Gowenlock BrevardElite.com
2014 Awards Recognition
Connie Trincali
John Murphy
Peggy Penridge
Gloria Williams
Theresa Friend
Melinda Corns
Diane Calleja
Barb Mihalik
Bruce Kwitny
Dee Dee Sheffield
Scott Case
Suzi Granger
Sue Tillman
Lou Ann Janke
June Mogavero
Patty Teachman
David Dicioccio BrevardElite.com
What’s going on Brevard!! Buy Tickets Now, 80's In The Park 2014! 80's in the Park is a three day celebration of everything 80's from popular bands of the decade to iconic movies & TV . The event will offer something for everyone. The top 40 hits of your decade will fill the air perform ed by the original artists while you play vintage arcade games like Ms. Pacman and Space invaders. 3rd Annual Toni Keen Memorial Fund Golf Tournament (Fund Raiser) Saturday September 27, 2014 at 8:00 am Location: The Majors Golf Club, Bayside Lakes Palm Bay $75 per player Lunch, Beer, Closest to Pin, Long Drive, HUGE raffle, 50/50, Silent Auction, and MORE! This Fund Raiser is a tax exempt 501(c)(3) that helps local patients with their fight against cancer. To register, email: tonikeenfund@yahoo.com
GRAND OPENING - Black's Fishhouse Grill 12:30 Saturday September 27, 2014 Location: 1790 Hwy A1A, Satellite Beach, FL 32937 Come out and join Black's Fishhouse's Ribbon Cutting and Grand Opening, Saturday, September 27th. We have a fun filled afternoon of live music, food and drink specials, Dj, Magician, Bounce House provided by Creative Entertainment, Art by Damien Share. College football will be on in the bar with $2 domestics, $5 wells, $4 house wines, $2 Jello shots plus more... BrevardElite.com
Bev Richards - 9/5 Jennifer Gaudy - 9/6 Ron Wallen - 9/9 Ronda Chandler - 9/14 Natia Surmava - 9/25
Happy RE/MAX Elite Anniversary Tiffany Flom - 1 year Erika Brown - 3 yrs Christine Galzerano - 5 yrs John Murphy - 8 yrs
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Our Property Management Division Your clients can fill out their credit application and pay online. It’s easy and menu driven. If you have any questions please call Sheryl at 321-863-7824 (cell) or 321-775-8122 (office). She will be happy to tell you all about it.
Click Here to see 321rentals.net Thank you for your support and referrals! Be the best you can be each day! This weeks featured Rental: 1679 Rustic Way, Melbourne, FL
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Wishing you a fantastic Friday on behalf of your RE/MAX Elite Family!
321.752.5858 BrevardElite.com Your Supporting Staff
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