Office News World Cup Advertisers
Trade Commercials for Hashtags Pg 15
Featured Agent: Steve Vitani pg 21
“Like” RE/MAX & You could
Win! pg 11
News and Business – Building Ideas What MOVES You? BrevardElite.com June 13, 2014 BrevardElite.com
Links & Content Website Links: Training Center RE/MAX Mainstreet Paperless Pipeline ShowingTime RE/MAX University The ABOVE Magazine
In This Issue: Weekly Trivia Events Training RE/MAX Approved Supplier Win a Gift Card Article: Legal Tips for Twitter Article: Set Better Expectations Article: One Expense Article: World Cup Hashtags Article: Teen Walked for CP Article: 8 Ways to Stay Strong Featured Agent Found on Pinterest Birthdays & Anniversaries Awards Supporting Staff
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Remember to stay on top of your listing expiration dates. If it expires sellers are being contacted by other agents. Be proactive with those extensions!
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Weekly Trivia Contest Answer the trivia question correctly and you could be our next winner!
"I can't balance a blimp, but I can help you balance your portfolio" Bob DiBella, CLTC Financial Services Representative Registered Representative Investment Advisor Representative
Reno Nevada is actually further west than Los Angeles California! This Week’s Question: What does html stand for?
www.rdibella.metlife.com 321.610.9934 321.255.1480 rdibella@metlife.com
Winner will be announced in next week’s newsletter & will win a prize! Send your answers to: dd.brevardelite@gmail.com
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Events Power Breakfast June 19 - 9-11 am
1031 Exchanges
Attention Volunteers!
Tuesday Nights 5:45 to 6:45 Liz Flom - Instructor Springs of Suntree Community Center
Only $5 RSVP to Carol Burke: 321.693.0584 carolburke123@gmail.com
We will be hosting the 2nd Annual Child Hunger Summit in October. The Summit is designed to bring awareness of the significant hunger issues local kids are facing and how local congregations can help generate the change necessary to help these kids in our own backyard. Volunteers are needed to call religious congregations and faith-based organizations to let them know about the upcoming Summit.
If you are interested in helping us make phone calls please contact Sarah Anthony as soon as possible. sarah@thechildrenshungerproject.org Click here for information on last year’s Child Hunger Summit.
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June 19th @ 1pm Frank with Realtor.com / Move will be in the Suntree Office to cover the wonderful programs his company offers.
Weekly Coaching! Each Wednesday 9-10am RE/MAX Elite agents do not forget we meet every Wednesday at 9:00 am to brainstorm in ways to make your business soar! Big thanks to Barbara Lyn for sharing highlights of The Blue Print Conference at our weekly coaching session. We also covered tips about what to have in your listing presentation. If you want to join our coaching sessions, just contact Susan Lewis at susan.brevardelite@gmail.com.
Thanks to Prestige Title and The Kim Osman Insurance Group for your donations to the Shopping Spree!
2 month Special a Free Wind Mitigation with a Home Inspection! Give us a call today! 321-698-5370 Florida License # HI 8266 Melbourne & Surrounding Areas BrevardElite.com
Save the Date! July 13 @ Noon Family Fun Day/2nd Quarter Celebration Open to All Family Members! FREE Home Security System $850 Value With $99.00 Customer Installation Charge and purchase of alarm monitoring services
CALL TODAY, INSTALLED TOMORROW
1-877-542-2972 BrevardElite.com
Thursday June 26 @ 9am Social Media Training
• Enhancing your personal profile • Privacy settings • What to post • Your Business Page Name • How to schedule posts • Incorporating RE/MAX Tools • Resources! Photo apps, video apps, page app builder, companies to help with content, content calendar and more!
HAPPY HOME INSPECTIONS happyhomeinspection.com Veteran-owned company Established 2000
Please give us call 321-302-1120 BrevardElite.com
The More You Learn, The More You Earn Whether it's on your television or computer, in the classroom or through a webinar, RE/MAX University is your 24/7 source for the best ideas, training and real estate information in the industry. And the upgrade in videodelivery platform – replacing satellite television with online and ondemand TV – means our everexpanding inventory of educational programming is now more timely, accessible and cost-effective than ever.
June 23
June 24
June 25
June 16
June 17
June 18
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LeadStreet: Getting Started - Maximize your LeadStreet configuration! Mon. June 23: Join us at 3:00pm ET Type: http://rem.ax/1nB6LXJ
LeadStreet: Lead Management and Incubation Learn tips for managing and incubating the leads you receive in LeadStreet. Tues. June 24: Join us at 11:00am ET Type: http://rem.ax/1tXwusR
LeadStreet: Website Fundamentals - Learn the fundamentals of customizing your LeadStreet website! Wed. June 25: Join us at 3:00pm ET Type: http://rem.ax/1tXwIQF
Kim Osman kosman1@kimosmanins.com
Pete Osman Design Center- Harness the power of the RE/MAX Design Center - your online marketing t ool! Create dynamic marketing materials including flyers, brochures, virtual tours, postcards and more. Mon. June 16: Join us at 11:00am ET Type: http://rem.ax/1nB5GPJ
LeadStreet: Market Your Listings with Design Center- In this course, you will learn how to quickly create marketing material by sending your listing photos and information directly to Design Center. Tues. June 17: Join us at 11:00am ET Type: http://rem.ax/1nB600H
Welcome to RE/MAX - This course is for all agents who are new to RE/MAX! You will learn about the powerful benefits and services that RE/MAX provides to help you be more successful and grow your business. You will also learn about the RE/MAX Technology Suite and how these cutting edge technology products can boost your business Wed. June 18: Join us at 12:00pm ET Type: http://rem.ax/1tXwQj0
posman1@kimosmanins.com
Kim Osman Insurance Group, Inc. 474 N Harbor City Blvd Suite 4 Melbourne, Fl 32935
Call Today! 321.549.0678 Find out why It's Always A Great Day at the Kim Osman Agency BrevardElite.com
RE/MAX Approved Supplier News Order RE/MAX Balloons for $99 by Dec. 31 Editor's note: The headline in the Nov. 17 Mainstreet Link lists the incorrect order deadline date as Dec. 1. You actually have until Dec. 31 to purchase the balloons. An 8-foot-tall RE/MAX Balloon is the perfect icon to display at your office, brokerage events or open houses for instant brand-name recognition. Now, you can buy one (or several) for just $99* each! Inflatable Images, a RE/MAX Approved Supplier, is offering the discount – a savings of $250 from the regular price of $349 – for a limited time. In order to honor this exclusive, one-time promotion, the company must secure 1,000 orders from RE/MAX Associates by Dec. 31. Orders will be shipped in early April to allow time for manufacturing. The balloons are easy to set up, display and store, and are great for both indoor and outdoor use. Four ground stakes and four adjustable tether lines are included in each balloon order. Here are a few places you can display your RE/MAX Balloon: • Open houses • Trade shows • Grand openings • Client appreciation parties • Parades • Community events • Recruiting events/job fairs • Fundraiser GET ONE: Inflatable Images is selling Don't miss out on this rare offer, which is RE/MAX balloons (like this one) for just available to all RE/MAX Associates worldwide. $99. The discount ends Dec. 31. Download the order form and e-mail it to p.kemper@scherba.com or fax to (330) 273-3212. Sell faster - Homes with an AHS Home Protection Plan sold an average of 10.73 days faster than those without a home warranty.
Tony Fletcher Account Executive tfletcher@ahslink.com 800.735.4663
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"Like" RE/MAX and you could win $100 gift card $100 Gift Cards for Five Facebook Fans Just one click. That’s all it takes to “LIKE” RE/MAX on Facebook, improve your social reach and get the added bonus of a chance to win one of five amazing prizes!Beginning June 2, any Affiliate who “LIKES” the RE/MAX Facebook page will be entered to win the weekly contest. RE/MAX will announce one Affiliate,
chosen at random from its list of Facebook followers, who will receive a $100 Visa gift card each Tuesday through July 8. The first winner will be awarded a $100 gift card for MFS Supply lock boxes in addition to the $100 Visa gift card. Other weekly prizes could be announced, so check the Weekly emails for updates.
Need an additional reason to like the RE/MAX Facebook page? RE/MAX has a substantial following on social networks like Facebook, Twitter, Pi nterest, YouTube and Ins tagram, where it provides valuable content each day for your buyers and sellers. Connect to all of the RE/MAX social pages to find easily shareable articles, blogs and other fun ideas. The contest is open to all RE/MAX Affiliates – and all you have to do is like the RE/MAX Facebook page. What are you waiting for? RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.
Save Up to 10% promo code: REMAXELITE
866-556-9595 Visit Our RE/MAX Elite Exclusive Site at pods.com/remaxelite BrevardElite.com
Image provided by Blog Law Blog @tweetlawtweets
3 Legal Tips for Twitter Users Twitter’s new small business guide may include helpful tips on netting new followers, but it left out three important legal considerations, according to attorney and senior writer for FindLaw for Consumers, Brett Snider. He says small business owners should: Define account ownership clearly. This tip is especially for those who are using any sort of help to run their Twitter feed, whether it’s a 19-year-old intern or an outside social media management company. “The law isn't very clearcut about who actually "owns" many business Twitter accounts,” says
Paul McDonough
Snider. He advises small businesses to “be clear in any employee/contractor agreement that your business owns its Twitter account and all of its followers.” Also, be sure you control the account’s password.
Make sure employees know how to avoid phishing. Just as nefarious e-mails can sneak infected links into your inbox, so too can tweets and direct messages within Twitter carry the same problematic URLs. Continue>>
3199 Suntree Blvd., Suite 2 Rockledge, FL 32955 Phone: 622.5333 Fax: 622.5336
Vynn Perchart
*AUTO *HOME *LIFE *BUSINESS www.SuntreeInsurance.com BrevardElite.com
If Hollywood is to be believed, finding a home is as easy as looking at three houses and making a phone call. But as agents know, a buyer getting the home they want rarely happens that way, and it’s our job to set their expectations from the get-go. By prepping clients for what should and could happen—good and bad— you'll set them up for a successful purchase and save yourself some major headaches.
In an industry where Murphy’s Law seems to reign supreme, anything that can go wrong most certainly will. Unfortunately, some of the shows on television paint a picture for purchasers that they will look at three homes, pick the one they want and “lights camera action,” they are happily moved in to their new home and get it for the price they want. Ah, the magic of Hollywood. A buyer getting the home they want rarely happens
that way and it’s our job to set their expectations at the first meeting. One of the biggest reasons a consumer never takes the first step towards buying anything—let alone a house—is their fear of the unknown. By setting a buyer’s expectations of what is supposed to happen next, how that event is supposed to happen, as well as what could go wrong, we take care of a lot of the insecurities associated with the purchase. Not to mention we won’t have to deal with the phrase “But you never said this could happen!” Read More>>
877.390.6630 www.CirclePix.com
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The One Expense Buyers Underestimate Sixty-five percent of home owners with private mortgage insurance say that the additional cost of PMI prompted them to pay a higher monthly mortgage payment than they had originally expected, according to a new survey released by TD Bank of more than 2,000 Americans who purchased a home in the past 10 years. "PMI has had a definitive impact on many home buyers – including making them rethink or delay the purchase of a home in light of not being able to meet monthly mortgage payments," says Michael Copley, executive vice president of retail lending at TD Bank.
6450 N. Wickham Rd, Suite 106 Melbourne, FL 32940 Phone: 321.242.7660 Fax: 321.242.1675 www.prestigeclosings.com
We have a lot of inventory Homes! 3% on to be built homes, 5% on anything started, 7% if can close by June 30, 2014!
Borrowers are required to get PMI if the loan exceeds 80 percent of the home’s value. The insurance protects the lender in case the borrower defaults on their loan. Many buyers say that PMI has an impact on their home purchasing decisions. For example, 35 percent of
Tiffany Fortenberry 321.288.8931 Shawn Fortenberry 321.302.0031
people who purchased a home in the past two years said that PMI influenced their decision of which house to buy. Also, 53 percent reported facing a negative impact due to the additional cost of PMI. Read More >>
Prestige Title of Brevard has the knowledge, experience, and resources to get your real estate transaction closed. So whether you’re a buyer, seller, mortgage broker, lending institution, or real estate professional we want to be your preferred title insurance provider of choice!
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critical opportunity for advertisers, who can engage with these viewers and potentially capture the the
World Cup Advertisers Trade Commercials for Hashtags For advertisers during the World Cup, hashtags are becoming as valuable as 30-second commercials. With few breaks in action during a soccer match, advertisers are embracing social media as a stand-in for the 30second commercial that
dominates the Super Bowl, Olympics and World Series. U.S. advertisers have committed to spend $378 million on marketing products during the World Cup this year, a 43% increase from the prior games in 2010, according to a study published by Nielsen on Monday. "Connecting with fans posting through social is a
Some of the biggest advertisers during sports broadcasts created hashtag campaigns to reach viewers during the games momentum of Twitter TV activity around games to amplify brand messages," Stephen Master, senior vice president of sport at Nielsen, said in an email. Read More>>
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Elite Transaction Management Department It has been said that an agent averages 19 hours of their time on a transaction from contract to closing. We are giving you back most of that time, so that you can focus on activities that drive
in more
income for your business!
We have established exclusive pricing for these service and you only pay at closing. $200 for 1 side or $250 for both! Providing the processing, organizing and communications you need to manage your transactions with accuracy, speed and the highest level of professionalism. Contact Denell Hastings for more info! Brand Transfer & Storage 1731 Cogswell Street Rockledge, FL 32955
321.632.5020
Ext. 102 www.brandtransfer.com
Denell Hastings 321.775.8178 denell.brevardelite@gmail.com BrevardElite.com
321.775.8212 jason@trusthip.com We at H.I.P. Construction are dedicated to creating an organizational culture that encourages honesty, integrity, and professionalism by adopting and enforcing the following practices:
1.
Emphasize, through staff training, that the organization expects its employees to be honest, have a sense of integrity, and behave professionally. Convey these same expectations to vendors, consultants, volunteers, and anyone else who performs paid or unpaid work for the organization.
2.
Explicitly require "honesty, integrity, and professionalism" in all job descriptions, staff contracts, volunteer policies, performance evaluations, and labor agreements.
3.
Inform employees, contractors, and the general public of established policies, procedures, and expectations regarding honesty, integrity, and professionalism.
4.
Commend and reinforce behavior that exemplifies high ethical expectations.
5.
Never tolerate dishonest, corrupt, or unprincipled behavior in the workplace, regardless of job type or level of authority.
Get started with your FREE estimate today! BrevardElite.com
A Teen Walked 40 Miles With His Brother on His Back for Cerebral Palsy Awareness A Michigan teen chose not to spend his weekend hanging out with friends or playing video games — instead, he walked 40 miles with his younger brother strapped to his back. Hunter Gandee carried his 7-year-old brother, Braden Bedford Jr., during a walk on Sunday to raise awareness for cerebral palsy. The condition prevents Braden from walking on his own; he typically uses a walker, braces or a power chair. Hunter dubbed the highway hike the Cerebral Palsy Swagger, which he said he started because
he already carries his brother around so much. The boys were joined by more than a dozen family members and friends on Sunday. Hunter, a 155-pound wrestler, said he prepared for the trek by lifting weights. But during the walk, the boys met a roadblock that almost ended the journey with
just 10 miles to go. “There was a point where the chafing on Braden’s legs did get too bad, but we switched some things around ... And then I actually called one of my friends and he prayed with us. I think all of that combined helped us push through,” Hunter told The Ann Arbor News.
Read More>>
Contact: Kelly Cox 321.751.8711 Pillartopost.com
• Leader in our industry in home inspections • Comprehensive & Accurate Reports BrevardElite.com
8 Ways to Start and Stay Strong in Real Estate An Ontario Associate shares his secrets for closing almost $80 million as a newcomer
Tav Schembri was fresh from the real estate starting gate when he closed nearly $80 million in total sales volume in 2013.
The Sales Associate with RE/MAX Realtron in Toronto – who has been featured on the cover of REM and in the pages of Caledon Citizen and CanIndia News – shares his tips and personal insights. Read More>>
Yes, $80 million in one year. Helping propel him was a land sale valued at more than $50 million, which he says was the largest in the city’s history at that point. The former hairstylist and competitive squash player from Caledon, Ontario, earned his real estate license in July 2012 and immediately set his sights on success. He found it, he says, based in part on his ability to maintain relationships, loving what he does and stepping into the ring with large-scale developers. Eighteen 4-by-8 signs advertising his name in nearby Brampton don’t hurt either. “It’s a career I knew I’d enjoy,” Schembri says. “But I never knew I’d enjoy it this much. When I first started, I couldn’t go to sleep because I couldn’t wait to get up in the morning.” Refer a Friend and get a $25 Credit on Future Rent or Merchandise
800+ Standard & Climate Controlled Storage Units in a wide range of sizes Phone: (321) 433-3341 24/7 gate access & Sophisticated www.storesmart.org Security System BrevardElite.com
How much can the seller pay towards buyer’s closing costs? If you are negotiating a contract and the buyer wants to ask the seller to pay part of their closing costs it is very important to contact us prior to writing the contract. The amount that the seller is allowed to pay when a buyer is getting financing will vary depending on the type of loan, the loan to value, down payment, and the occupancy (owner occupied or investor). Here is an overview of what the seller is allowed to pay for the buyer’s closing costs and prepaids/escrows: FHA loans-up to 6% of the sales price (owner occupied only) VA loans-up to 4% of the sales price (owner occupied only) Conventional loans-depends on the down payment and occupancy: Owner occupied with 5%-9.99% down payment = 3% of the sales price Owner occupied with 10% or more down payment = 6% of the sales price Investor loans-2% of the sales price regardless of down payment Keep in mind that the Owner’s Title Insurance Policy and the Florida Document Stamps on the Deed are NOT considered buyer’s closing
Home Warranty Free to Your Clients!!
costs because the FAR/BAR contract already assumes the seller is paying those costs. The additional seller contribution that can be written into the contract can go towards buyer’s costs such as survey, appraisal, homeowner’s insurance, loan fees, etc. The seller contribution can never be used for the buyer’s down payment. NOTE: It is very important you word this correctly in the contract to avoid misunderstandings at closing between buyers and sellers. We recommend you state that the seller is paying buyer’s “closing costs and prepaids/escrows” in addition to the standard costs of Owner’s Title Insurance and Stamps on the Deed. The closing cost credit can be listed as either a set dollar amount or a percentage of the sales price. Finally be sure you are not asking for too high of a credit from the seller; for example if you state the seller is to pay 6% of the sales price towards buyer’s closing costs you may find that the buyer does not get the full benefit of the 6% because the closing costs/prepaids are not normally that high. We will be happy to calculate the dollar amount of closing costs/prepaids when you are submitting a contract so you know that the credit is not too high or too low. Please call us if you need assistance when asking for seller contributions for your buyer. We would be glad to assist you! Thank you for choosing the Dyer Mortgage Group. BrevardElite.com
This Week’s Featured Agent Steve Vitani steve@stevesellsflorida.com Q: What is your business philosophy? A: The Golden Rule x 2 creates priceless Value. I set a very high standard for myself so I can deliver the level of service that is "Above and Beyond" clients expectations. I am always willing to learn new methods to increase my brand presence, but I am a firm believer that sticking with proven basic principals are
crucial to any business. I always remind myself to never get too complacent with my status, In this business the seeds we plant today harvest 6-12 months down the road, so it's so important to stay on my "A" game all of the time. I strongly believe that everything we do comes down to the level of service we deliver, creating "Value". Q: Tell us about your favorite experience with one of your clients. A: I had a family The Griders, that had a plan to list their home in November, sell it and buy a brand new home, AND be in just in time for Christmas. Well, they decided to hire me for this task and I was able to get their home under contract in 9 days and then found them their brand new dream home, negotiated both closings to happen just in time before Christmas. That was so exciting and was such an honor to be a part of such an important life changing plan. Q: What should we know about you? A: My wife and I are celebrating our 24th anniversary June 16. I love sports, I was a competitive boxer in my teen years and had a dream of making it to the 88 Olympics which I came up short, it was a big blow to me to not achieve this goal. I learned that in life things can't always go your way, we come up short, we get knocked down, but we get up and learn from it and get better. One of my favorite quotes of all time: "It's not whether you get knocked down, it's whether you get up" Vince Lombardi BrevardElite.com
Found on Pinterest We are giving away one serious summer grill! Enter for a chance to win. SouthernLiving.com
Cork Drawer Liner: Cushion knives, scissors, peelers and other sharp objects. (From #hgtvmagazine)
How to Make a Scratch-Off Card for Father's Day BrevardElite.com
SO convenient for quick dinners. Just freeze herbs in olive oil for easy meal starters. We store them in ZiplocŽ bags so they don’t make the rest of the freezer smell like an Italian dinner (oregano-scented ice cream? No thank you!).
DIY how to stain concrete that's pretty neat how they've taped off squares... Want your listings pinned to our account? Contact dd.brevardelite@gmail.com
Check us out on: BrevardElite.com
Our Property Management Division Your clients can fill out their credit application and pay online. It is easy and menu driven. If you have any questions please call Sheryl at 321863-7824 cell or 321-775-8122 - office and she will be happy to tell you all about it.
Click Here to see 321rentals.net Thank you for your support and referrals! Be the best you can be each day!
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Gary DeRoy 321.960.2713
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June Mogavero – 8th Tim Ramage – 13th Wendy Lockwood – 15th Susan Senechek – 16th Christine Cornwell – 20th
Lindsay Sanger – 7 Years Susan Lewis – 2 Years Susan Senechek – 1 Year Joy Frankel – 7 Years
Andy Barclay – 25th Sheryl Jones – 25th Lindsay Sanger – 27th Sal Burke – 29th Justin Brown – 29th
Sheryl Jones – 7 Years Kerry Ramage – 7 Years Jerry Hinds – 3 Years
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Congratulations to Our Top 10 Individuals YTD as of May 2014
#1 Lindsay Sanger $11,703,068 85 Transactions
#2 Silvia Mozer $5,872,800 27 Transactions
#4 Pat Murphy $3,343,900 16 Transactions
#5 Steve Vitani $3,177,214 8 Transactions
#7 Peggy Penridge $2,110,300 13 Transactions
#8 Sue Tillman $1,869,000 11 Transactions
#3 Karen Osiniak $3,803,847 13 Transactions
#6 Melinda Corns $2,168,000 10 Transactions
#9 Theresa Friend $1,839,500 7 Transactions
#10 Suzi Granger $1,819,590 11Transactions BrevardElite.com
Congratulations to Our Top Teams YTD as of May 2014
#1 Mc-CoyFreeman Group $12,702,600 53 Transactions
#4 Barclay Group $5,945,400 19Transactions
#7 321 Team $4,683,140 26 Transactions
#2 Coastal Estate Team $10,533,990 32Transactions
#5 Joy Frankel Team $5,279,182 29 Transactions
#8 Kuhns Realty Group Group $4,279,335 21 Transactions
#3 Platinum Realty Group $10,036,277 49 Transactions
#6 Romano Team $4,882,519 17 Transactions
#9 Central Florida Team $1,384,530 15 Transactions
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2014 Awards Recognition
Lindsay Sanger
Karen Osiniak
Bobby Freeman & Jennifer McCoy
Andy Barclay
Brad Kuhns
Bridget Sentz & Carolyn Smith
Silvia Mozer BrevardElite.com
2014 Awards Recognition
Pat Murphey
Peggy Penridge
Grace Vista
Barbara Lyn
Joy Frankel
Karen Biamonte
Steve Vitani
Sue Tillman
Mary Gowenlock
Kerry Ramage
June Mogavero
Marilyn Pinkerman
Jeanne Hanson
Melinda Corns
Steve Romano
Linda WeirReiss BrevardElite.com
321.752.5858 BrevardElite.com Your Supporting Staff
Justin
Tiffany
Lisi
Susie
Susan
Cheryl
Dawn D
Natia
Candace
Dawn L
Ronda
Tami
Sheryl
Avto BrevardElite.com