RE/MAX University March 2012

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MARCH 2012

“Highest Overall Satisfaction For Home Sellers and Home Buyers Among National Full Service Real Estate Firms”

SUPERIOR CUSTOMER SATISFACTION begins with SUPERIOR EDUCATION Take a Peek inside the RE/MAX University!!

Dear RE/MAX Colleagues:

RE/MAX: Industry-Leading Satisfaction

There’s a lot of power to be found among the pages of this RU catalog.

Through live sessions held across the country and thousands of online courses, RE/MAX University offers the most progressive and comprehensive real estate training in the industry.

But it doesn’t stop there. Taking advantage of the vast RU training opportunities gives you the power to serve clients more effectively, earn more income and reach your business potential.

The Rolling Stones must not have used a RE/MAX agent. If they had, there’s no way they would have written “(I Can’t Get No) Satisfaction.”

By now, you’re probably aware of the J.D. Power and Associates awards, which recognize the industry-leading satisfaction RE/MAX agents provide to both buyers and sellers. These achievements come as a direct result of your dedication to your craft and your customers.

After all, RE/MAX customers are immensely satisfied. In the 2011 study by J.D. Power and Associates, home sellers and buyers ranked RE/MAX highest in overall satisfaction among national full service real estate firms.

With the spring RU programming, we’re pleased to add even more training, education and motivation to the lineup. These elements will help you take your award-winning service even further.

This recognition speaks volumes about RE/MAX agents, who not only provide industry-leading service, but also sell more real estate than anyone on the planet.

I invite you to take advantage of all that RU offers, and continue the incredible streak of RE/MAX selling more real estate than anyone in the world.

“Even uncommitted agents were selling some homes in the mid 2000s,” says Mike Ryan, RE/MAX Executive Vice President. “That’s not the case anymore. Being successful in today’s market requires agents to be educated and savvy, because providing exemplary customer service isn’t easy. You need to be very smart about what you’re doing.”

Best Regards,

The customer service RE/MAX agents provide, Ryan says, is directly correlated to the training and education offered through RE/MAX University.

Dave Liniger (ABR, CDPE, CRB) RE/MAX Chairman and Co-Founder

Index RE/MAX: Industry-Leading Satisfaction What’s New Viewing RU Videos

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Video Courses

Video

13 14 14 14

Business Operations Buyers Community Citizenship Distressed Properties

16 19 21 22 22 23 24 25 26 28

International Marketing and Prospecting Motivational Referrals RU Originals Sales Skills Sellers Social Networking Teams Technology

30 31 32

Today’s Market Commercial For Broker/Owners & Managers

Classroom

40 41 41

Regional Training Events

It’s the type of training that others can only dream of providing.

“Other real estate networks may talk big in education and training, but RE/MAX delivers,” Ryan says. “The proof is out there for anyone to see. No one sells more real estate than RE/MAX. No one matches our level of customer service. That speaks volumes about our education, and volumes about the quality of RE/MAX agents.”

– Myra K. Mitchell, RE/MAX Twin Counties, Milford, Del.

The bottom line is clear: For agents and their customers alike, you “can’t get no” higher level of satisfaction than with RE/MAX.

Management Education Tech Essentials Workshop

Webinars

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Through RU, RE/MAX agents have access to more than 1,200 educational offerings, ranging from two-minute Quick Hit videos to live, multi-day designation courses. RU online programming is offered 24/7 and is available on demand via computer, iPad, TV or mobile device.

“I have been an agent for 16 years, and recently joined RE/MAX. I totally see why RE/MAX would get J.D. Power ranking.

I feel like I am more on top of my game at RE/MAX due to all of the information that is available through RE/MAX University, remax.com and Leadstreet. The knowledge is everything.”

Video

Video Courses

Service and sales go hand-in-hand, of course, and both reflect the commitment shown by RE/MAX agents toward their customers and the real estate profession.

Long gone are the days where anyone with a license could notch up sales.

In today’s market, agents must be professional and dedicated to succeed.

Put the power of RE/MAX and RU to use in your business.

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Flip through the RU catalog to see what agents are saying about the J.D. Power and Associates awards.

RE/MAX World Headquarters

ABOUT THE COVER: RE/MAX received the highest numerical score among full service real estate firms for home sellers and home buyers in the proprietary J.D. Power and Associates 2011 Home Buyer/Seller StudySM. Study based on 3,861 total evaluations measuring 8 firms and measures opinions of individuals who bought a home between March 2010 and April 2011. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2011. Your experiences may vary. Visit jdpower.com.

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What’s New

RESIDENTIAL INVESTORS

What’s New

Check out the latest education and training programming from RU. You can find program descriptions on the pages associated with the individual shows.

2011 Broker Owner Conference Opening General Session See page 35.

OwnAmerica See page 10.

Bank of America/Dignified Transition Solutions Alternative Short Sale Success Story See page 13.

Peripheral View – Top Tech Trends You Don’t Want to Miss See page 39.

Be Famous for Being Creative See page 16.

Become a Local Expert See page 19.

Become the Leader You Want to Be See page 35.

Brand Marketing Franchise Sales See page 19.

Building a Better Website to Get Quality Leads See page 39.

Children’s Miracle Network Founders Award See page 14.

Coaching Hall of Fame: Crush Q1 with Tom Ferry’s Tips See page 22.

Create an Office Agents Can’t Resist See page 32.

CRS 201 (4 Sessions) See page 10.

Dave and Gail Accept the J.D. Power Award See page 30.

Dave Liniger’s Top Predictions for 2012 See page 30.

Default Servicing: What Agents Need to Know See page 14.

Discover the RE/MAX Collection See page 14.

Dominant Buying Motives See page 16.

Evictions/Cash for Keys: What Agents Need to Know See page 15.

Five Questions to Ask Yourself See page 21.

Global Website Launch Promo See page 16.

Gryphtech See page 34.

Hub and Spoke Marketing See page 25.

International #1 Logo – Agent Version See page 16.

International #1 Logo – Broker Version See page 34.

Listing Presentation Role-Play: Sign Calls See page 24.

Marketing Your Brokerage See page 34.

Now what?

RE/MAX Design Center Updates See page 39.

RE/MAX vs. Century 21 Recruiting Role Play See page 35.

His future is wide open. So is yours. We can help. Nobody in the world sells more real estate than RE/MAX.

RE/MAX vs. Coldwell Banker Recruiting Role Play See page 35.

RE/MAX vs. Generic Independent Recruiting Role Play See page 35.

RE/MAX vs. Keller Williams Recruiting Role Play See page 35.

Visit remax.com.

RE/MAX vs. Prudential Recruiting Role Play See page 35.

RE/MAX vs. Realty Executives Recruiting Role Play See page 35.

Savvy Ideas See page16.

Short Sale Update from Bank of America See page 32.

Smart Mobile Strategies See page 19.

Stay Top of Mind with Facebook See page 25.

The New ‘Above’ Magazine See page 35.

The New Face of the Network See page 16.

Tom Ferry – Stop Being a Secret Agent See page 19.

Trumpet the RE/MAX Competitive Advantage See page 33.

Unfair Advantage Wrap Up See page 33.

Video

Generate Leads with Advanced Social Media See page 20.

Recruiting Digitally & Creating Production Now See page 35.

Use the Fair Share Model to Set Yourself Apart See page 24.

Using YouTube in Your Business See page 25.

Value of RE/MAX Australia See page 16.

WordPress: Your Marketing Command Center See page 39.

Your Head’s a Scary Place See page 21.

Your Mobile Strategy See page 20.

Your Social Media Strategy See page 19.

© 2012 RE/MAX, LLC. All rights reserved.

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Each office independently owned and operated.

RE/MAX University Catalog

For all the things that move You.

SM

RE/MAX University Catalog

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Video

Get Video Insight with the ‘Pop Out’ box Hover your mouse pointer over any video icon in the library to reveal a pop-out box specific to that video.

Here you can read more information about the video, watch a preview and see viewer ratings. You can also offer your own video rating and add the selection to your Favorites.

Course Description Purchase

Viewing RE/MAX University Videos

This takes you to a page where you click on the course you want to take, agree to the terms and conditions, and purchase the course for viewing.

This provides information on the course you’ve selected. To read a description in its entirety, click the “more” link.

Community The star rating shows how other affiliates rank a video on a scale of one to five. The number in parentheses shows how many affiliates have ranked the video.

With RE/MAX University, you get world-class education from real estate’s best trainers, and practical, businessbuilding tips from the top professionals in the industry: RE/MAX Sales Associates and Broker/Owners. Get your training how and when you want it – on demand, on your computer, your television or mobile device. With more than 1,000 videos to choose from – ranging from multiple-day courses to “Quick Hits” that get right to the point – RU is the industry’s best and most complete training program.

On Your Computer

Pause and Resume RU

All you need is a laptop or desktop computer with a high-speed Internet connection.

Start by selecting the “Learn” tab on RE/MAX Mainstreet (remax.net).

You can watch RU programs throughout the day – on any combination of devices – and never lose your place. For example, you could begin viewing at home on your desktop computer, pick up where you left off on your office’s television and continue watching the next day on your smartphone.

Browse the Library by channel for videos on specific topics (Distressed Properties, Buyers, Sellers, Sales Skills and so on) or search under Courses or the “New (30 days)” tab. When live videos such as RE/MAX Coaching Hall of Fame programs are being presented, the “Learn” tab automatically opens up to the Live Event channel.

You can also search for videos by keywords, such as topic, title and presenters’ names. Create your own Favorites Channel and access those videos instantly. The video player can be expanded to fullscreen size.

On Your Television

Global Affiliates can purchase a PopBox at www.popbox.com/remax. U.S. and Canadian Associates can purchase a Roku (preferred model: Roku XDS) at www.roku.com/remax or www.roku.com/remax-canada. View videos on your office or home television via a high-speed Internet connection.

RE/MAX University continually adds to its catalog of training videos.

These include live sessions, coverage of RE/MAX conferences and other live events, including recruiting seminars featuring Dave Liniger and other top office leaders. To easily access recently posted videos, check the “New (30 days)” tab on the Learn home page.

Daily Playlist “Daily Playlist” on your Roku device enables you to turn on your Roku box and enjoy continuous play of video streams (which change daily) on your television. It is only available on Roku and PopBox, not on Mainstreet.

More Resources Online – To access a PDF with more detailed information on making effective use of the Learn section, visit the Mainstreet Downloads and enter Guide to RU on Demand in the search box.

For RU information: call (303) 770-5531 or e-mail ru@remax.net.

Visit RU on Facebook: www.facebook.com/remax.

Select the RE/MAX University tab.

Materials The Materials icon appears when training materials accompany a program. Simply click the icon and a browser will open from which you can download the necessary materials.

Access the RE/MAX University Channel through either device using your Mainstreet user ID and password.

This is where you rate a show to help others determine the quality of the content in the video.

More Info

See page 8 of this Catalog for more information on the Roku and the PopBox.

Clicking this icon opens a separate browser with video details, length and cost.

On Your Mobile Device Download the RE/MAX University application for Android, BlackBerry (only available on certain BlackBerry models), iPhone, iPad or iPod Touch from the device’s applications store. Having trouble?

From your mobile device, go to http://remax.onmediafly.com.

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My Rating

Video

RE/MAX Affiliates anywhere in the world can view broadcast-quality RE/MAX University programs on their televisions through a digital media player.

New Videos Added Regularly

Preview This function enables you to watch a 5-10 minute preview of the video before purchasing it.

Favorite Click the heart to “favorite” a video. These videos then appear in your Favorites channel under the Learn tab.

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Help us reach out to distressed homeowners.

The Bank of America®Alternative Right Party Contact program

How to Get the RE/MAX University Channel on Your Television Associates anywhere in the world can view RE/MAX University programming on their televisions. U.S. and Canadian Affiliates can purchase a Roku (www.roku.com/remax or www.roku.com/remax-canada), and global Affiliates can purchase a PopBox (www.popbox.com/remax). Once you set it up and sign up online for a free account, you’re ready to add the RE/MAX University channel.

Here’s what you need:

The Bank of America®Alternative Right Party Contact1 program gives select real estate agents an opportunity to reach out to distressed homeowners and educate them about foreclosure alternatives such as short sales. In addition to helping these homeowners avoid foreclosure, this program puts you in a position to potentially represent homeowners who might not have realized they may be able to sell.

• Your Roku account username and password (not needed for PopBox) • Your player and remote control • Your RE/MAX Mainstreet username and password. If you don’t know them, call (888) 398-7171

Q: Is a digital media player required to get RE/MAX University on Demand?

No. RE/MAX University programming is available to any RE/MAX Associate in the world with a high-speed Internet connection – via the “Learn” tab on RE/MAX Mainstreet (remax.net).

Q: If I already own a Roku or PopBox, is there anything else I need?

Yes. You need to activate the channel. Find instructions on Mainstreet under the “Learn” tab.

Q: Can game consoles, TVs or Blu-ray players with Internet connections access the RE/MAX University channel?

Q: What’s needed to set up my Roku or PopBox player?

• Your RE/MAX Mainstreet username and password (click “forgot password” on remax.net if you don’t remember)

• A television with a composite (red, yellow and white RCA connectors), component (red, green and blue RCA connectors), S-Video or HDMI connection. Composite cables come with the Roku; an HDMI cable is included with the PopBox

• A high-speed Internet connection

• A wireless or wired router with available port

• An Ethernet cable if you’re using a wired connection to the router

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RE/MAX University Catalog

• SSID (name) of the router if using a wireless connection

How to get involved:

• A pass phrase or key if your wireless router has encryption enabled

Bank of America works with Dignified Transition Solutions to recruit real estate agents and manage participation in the program. When selecting agents, we take into consideration:

Q: Which Roku player is preferred?

• Distressed Property Certification such as CDPE, 5Star or SFR

To take full advantage of RE/MAX University content, the XDS is recommended. It can show programs in high definition, incorporate the latest wireless technology, and even more importantly, has a USB port, which will be utilized for future RU services.

• Years of experience • Experience and volume in distressed sales

Q: How fast should the connection be?

• Location — program availability is based on geographic need

For high-quality video and audio, a connection of least 2.5 Mbps is recommended (for a typical viewer at home). That gives you an idea of the additional demand a Roku player can place on an office’s Internet connection. You can test your current connection speed at www.speakeasy. net/speedtest or www.speedtest.net.

Through this program, you could gain potential client contacts while helping Bank of America reduce overall foreclosure rates and stabilize communities.

Video

No. At this time, the RE/MAX University Internet TV channel is accessible only through the Roku or PopBox set-top-box players.

To learn more, please visit the REO-Short Sale Initiatives page on RE/MAX Mainstreet.®

Q: Does the PopBox work on Standard Definition TVs? No. It will work only on HDTVs. You have two PopBox options: the standard PopBox, for wired connection to the Internet, or the PopBox Wireless.

More Resources Online – For detailed instructions on connecting your Roku or PopBox player to your television and computer, adding the RE/MAX University channel, managing multiple Roku accounts and using the Learn pages on Mainstreet, enter “Roku” or “PopBox” in the Mainstreet Downloads search box. The key downloads are The Complete Roku Setup Guide, Roku Quick Start Guide and PopBox Setup Guide.

How-To Videos – Check out the “How To” channel on the Learn

page to view short videos explaining how to work effectively with RU and your digital media player.

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Right Party Contact: Successful effort by a loan servicer to speak with the borrower of a mortgage about resolution of a delinquency.

THIS INFORMATION IS NOT INTENDED OR AUTHORIZED FOR CONSUMER DISTRIBUTION. All trademarks are the property of Bank of America Corporation or their respective owners. Bank of America and other advertised companies are separate entities; each is independently responsible for its products, services and incentives. Bank of America, N.A., Member FDIC. Equal Housing Lender. ©2011 Bank of America Corporation.

AD-10-11-0700 10-2011 ARP1S370

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Video Courses

DESIGNATION AND CERTIFICATION COURSES

Tom Ferry Sales Power Shows you how to diversify your lead generation, increase your skills to win more saleable listings and create certainty within your business.

CRS 201 Frank Serio (CRS) talks about the skills needed to conduct successful listing presentations, price a home to sell, market more effectively and close the transaction.

The course features an actual listing presentation to help explain the key steps in the process.

OwnAmerica Win residential investor business with this simple, affordable package you can implement in a week.

OwnAmerica teaches you how to market to investors, list properties as investment opportunities, analyze equity, cash flow and IRR, plus much more.

CRS: Creating Value for Your Clients In this learn-by-doing course, you discover how to develop a business plan, conduct an effective listing presentation, develop negotiating skills, build a referral business and more.

CRS: Putting Technology to Work for Your Clients This session examines the changing role of real estate agents, delivers tips on working effectively with online consumers and provides templates and strategies for utilizing today’s real estate technology.

RE/MAX Ultimate Agent (Buffini & Company) This is for Associates who are already doing well – but would like to do even better. Brian Buffini designed the course specifically for RE/MAX. In addition to presenting dozens of business-building ideas, he emphasizes taking full advantage of RE/MAX services such as LeadStreet, RE/MAX University and the RE/MAX Design Center.

SRES: Seniors Real Estate Specialist The Seniors Real Estate Specialist designation, administered by the Real Estate Buyer’s Agent Council, helps you work with senior buyers and sellers, emphasizing the unique challenges posed by this demographic. Course participants receive elective credit toward the ABR designation.

YouTube: You Should In a series of seven programs, Brad Hanks provides instructions to create your YouTube profile, customize your page, find content, upload video and syndicate your content.

CONTINUING EDUCATION

The CE Shop RE/MAX is the first major real estate franchisor to team up with The CE Shop to provide state-specific continuing education courses for U.S. Associates. The company offers approved online CE courses in more than 40 states – a number that eventually will expand to every state that accepts CE credits earned online.

203k Specialist This four-hour session educates you on the FHA’s 203k program, through which homebuyers can wrap funds for home repair into a primary mortgage. Discover how this knowledge can become a competitive advantage.

EcoBroker The EcoBroker program provides real estate professionals with tools to serve and counsel environmentally conscious buyers and sellers – and ultimately benefit their communities. Holders of the EcoBroker certification – or any of several other green designations – can market themselves as RE/MAX Green Specialists and use the RE/MAX Green logo on their advertising materials.

ABR: Buyer Agency Buyer agency pioneer Curtis Hall presents a comprehensive program for working with buyers – and building a prosperous career while doing so. Hall explores every aspect of buyer agency, including legal and ethical implications. This basic course is required of all ABR candidates.

Green Designation: Core Course NAR’s Green Designation certifies real estate agents as experts in “green” real estate. To earn the designation, you must complete this course as well as one of three one-day electives: Residential, Commercial or Property Management. Course participants receive elective credit toward the ABR designation.

1. On the Learn page of RE/MAX Mainstreet, choose the Courses link.

ABR: Marketing Reboot Learn how to stand out and refresh your professional brand with the Real Estate Marketing Reboot Course. This course is a one-day, ABR elective that revisits branding and relationship marketing, and helps you gain a working knowledge of electronic tools and tactics including Twitter, podcasts, blogs, social media and search engine optimization (SEO).

Green Designation: Residential Elective One of three electives for NAR’s Green Designation, this course gives you knowledge and awareness of green building principles. It helps you successfully market eco-friendly homes as well as guide buyers in their purchase of such homes. You’ll also be able to counsel homeowners wishing to remodel their homes.

4. Select the More Info button to see course details, including the program length and information on whether an exam is required.

Certified Investor Agent Specialist With the Certified Investor Agent Specialist (CIAS) designation, you’ll be equipped to guide both experienced and rookie investors through the real estate investment process.

Certified Luxury Home Marketing Specialist The CLHMS designation helps position you as an expert in the luxury home market, and gives you the knowledge you need to be the agent of choice for affluent buyers and sellers. The instructor is Laurie Moore-Moore, author of “Rich Buyer, Rich Seller! The Real Estate Agent’s Guide to Marketing Luxury Homes.” Prior to registering, you should check with the Institute for Luxury Home Marketing to see if your transactions meet performance criteria.

Bonus: Luxury Home Short Sales – How to get Short Sales started, whether or not the property falls under U.S. HAFA (Home Affordable Foreclosure Alternatives) guidelines.

Bonus: Working the International Market – Numerous ideas for tapping into the international real estate market: working with international buyers, marking properties globally or networking for referrals.

Certified New Home Specialist/Residential Construction Certified Achieve success in all areas of new-home sales and marketing.

Dennis Walsh, covers builder/broker relations, market research, sales and marketing strategies, creative marketing ideas and more. After completing the course and passing a test, you earn the CNHS certification as well as one elective CRS credit. The Residential Construction Certified course, a prerequisite to the CNHS course, covers materials, methods, terminology and details of residential construction.

CRB: Managing and Leading Teams Discover how to organize, develop and manage teams. Learn how the team structure affects your business; how to use management and leadership skills to improve team performance; how to develop a team structure; and how to improve communication, motivation, skill development, coaching and counseling.

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CRS 200: Business Planning and Marketing for the Residential Specialist This Certified Residential Specialist course focuses on budgeting and cost analysis, prospecting techniques and personal promotion strategies. You need to have a standard calculator to participate.

DESIGNATION AND CERTIFICATION COURSES

RE/MAX University Catalog

TO REGISTER FOR AND TAKE A RE/MAX UNIVERSITY COURSE ON DEMAND 2. Click on a course icon. You’ll see the description and pricing, plus links for more detailed information, preview links and the option to purchase the course.

3. To view a short sample of the course, select the Preview button.

5. To register, select the Purchase button, provide payment information and add the course to your shopping cart.

6. You’ll receive course materials within 7 to 10 business days (usually sooner).

7. Begin viewing the course via any connected device.

For more information on RU courses, call (888) 720-5192 or e-mail rueducation@remax.net.

I.R.E.S. RE/MAX Associate Audree Mevellec of RE/MAX Premier in Plano, Texas, developed the International Real Estate Specialist certification. The course helps you work with international clients who want to buy or sell property in the United States; help U.S. clients buy or sell property abroad; market domestic and international properties around the world; and obtain legal and financial perspectives for international properties.

Quality Service Certification Larry Romito explains what Quality Service Certification is and how it can benefit your business. The course provides a carefully researched, measured and developed strategy for providing exceptional service.

REALTOR® University REALTOR® University is NAR’s exclusive provider of online courses. It offers more than 400 hours of real estate education and professional continuing education. Its catalog of more than 65 courses includes topics such as privacy protection, disclosure, safety, diversity, commercial real estate, home staging, marketing, time management, prospecting, sales skills and e-commerce.

REBAC’s Short Sales & Foreclosures course Gain competence and confidence in dealing with short sales and foreclosures in this NAR course, presented under the auspices of REBAC (Real Estate Buyer’s Agent Council).

RE/MAX Masters Edge This 10-module course, customized by Richard Robbins for RE/MAX, is designed to help you run your business like a business. You gain mastery of leads, sales, business listings, buyers, customers, the Internet, finances, and perhaps most importantly, yourself.

Understanding people of all ages can lead to more business and more closings. And the Seniors Real Estate Specialist (SRES) designation will teach you everything you need to know about serving older buyers and sellers. Learn. Earn. RU. Register today.

The Certified Residential Specialist (CRS) designation helps consumers know which agents are truly serious about their careers. Does that include you? Newly updated CRS 200 and CRS 201 classes offer a perfect place to start. Learn. Earn. RU. Register today.

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BUSINESS OPERATIONS The $3 Million Challenge (2:48)

Video

Attitude (4:37) Being Successful in a Down Market (2:42) Building a Big Business in a Small Market (1:00:00) Create a Mission Statement (3:38) Delegate to Succeed (5:03)

Real Estate IRAs, Part 1 (8:31) Real Estate IRAs, Part 2 (6:07) Uncontrolled Expenses (6:08) Unearthing Private Money (3:46)

Diversity and Inclusion: The Business Case (30:01)

LEGAL ISSUES

Goals (4:08) Goal-Setting (4:20)

Pros and Cons of Using Your Own Name for Your Company (2:35)

Promises (6:08) Properly Set Goals (5:14) Six Keys to Victory in Any Market (4:58) Three Filters to Use When Hiring (4:08)

Mergers & Acquisitions Mergers and Acquisitions (1:49:41)

Utilizing Buyers & Sellers to Grow Your Business (4:50)

Office Concepts BANK OF AMERICA ank of America/Dignified B Transition Solutions Alternative Short Sale Success Story This video showcases the recent success in accelerating the Short Sales process for distressed homeowners utilizing Dignified Transition Solutions “single point of contact” procedures. (3:58)

The Importance of Being Green (43:22)

TIME MANAGEMENT How to Increase Productivity (4:26) Majoring in Majors (4:41)

Bank of America: Short Sale Process and Mortgage Overview (1:10:06)

T.I.M.E. Management (3:14)

HAFA: What it Means to You (1:34:02)

Time Management (3:40)

Matt Vernon, Bank of America (4:26)

Time Management (2:22) You Control Your Schedule (2:10)

FINANCIAL PLANNING Build Your Business = Secure Your Future (3:47)

UNFAIR ADVANTAGE Recharge Your Career (1st Show) (55:13)

Five Secrets to Extraordinary Profits (59:36)

Revolutionize Your Business (2nd Show) ( 47:06)

More Than Normal Profits in Normalizing Markets (58:39)

Reward Your Efforts (3rd Show) (1:09:20)

Preparing Your Business for Sale or Active Retirement (6:17)

Rethink the Way You Do Business (4th Show) (1:03:55)

“Being honored for customer satisfaction is simply a reaffirmation of what we already knew and what other agents know. I’m having a phenomenal year with RE/MAX!”

Video

Control Cash Flow and Create Sustaining Wealth (3:31)

– John Tomaszewski, RE/MAX of Reading, Wyomissing, Pa.

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Video

BUYERS. Discover the RE/MAX Collection This consumer-based commercial for The RE/MAX Collection introduces high-end clients to the RE/MAX network’s luxury real estate brand, and is available to share or embed from YouTube. (:30) 203K Profit Potential (3:40) Be the Best for Your Buyers (55:52) Building Green Partnerships (4:51) Buyers in the New Market (1:51:08) Buyers Rule: Succeed With a Buyer Focus (59:30) Choose How You Live With Changing Markets (58:01) Convention 2011 Rewards: Thank You, RE/MAX (2:59) Creating a Powerful Credit Profile (5:17) Creating Buyer Urgency (5:44) Credit Optimization (4:08) Dave Liniger’s Message About J.D. Power Survey (1:48)

DISTRESSED PROPERTIES continued...

Designing an Attractive Credit Profile (5:17) Dominant Buying Motives (6:59) Endless Buyer Benefits of 203K Loans (8:15) How Do You Sell a Buyer the First Time? (4:40) Mitigating Credit Risks (4:02)

Fannie Mae: Working With Buyers (1:59)

REOs: Keeping the Listing (5:55)

Freddie Mac: Agent Guidelines (2:28)

REOs: One Point of Contact (3:12)

Freddie Mac: Getting Started Q&A (2:48)

REOs: Property Management (3:49)

Freddie Mac: Working With Buyers (1:40)

REOs: Team Setup (2:52)

Freddie Mac: Listing Agent Guidelines (1:36) HUD: Getting Started Q&A (2:05) HUD: Selling a HUD Home (2:53)

Prospering Through the Buyer’s Market (53:13) Refocusing Your Team Toward a Buyer’s Market (3:45)

BPO BPOs: Telling a Story – Part 1 (4:27)

Strategy for Putting In a Low Offer (4:41)

BPOs: Telling a Story – Part 2 (4:22)

Bank of America: Short Sale Process and Mortgage Overview (1:10:06)

Understanding Personality Types (6:05)

BPOs: What Agents Need to Know (57:23)

Clients Facing Foreclosure (4:09)

Work the House, Not the Buyer (3:08)

Building Your Business through Advanced BPOs (43:55)

Foreclosure: Nuts and Bolts (3:45)

Meet the Asset Managers (1:04:41)

Foreclosure vs. Short Sale Consequences – Part 1 (2:50)

Painting a Picture with BPOs (5:00)

Foreclosure vs. Short Sale Consequences – Part 2 (4:53) Gaining a Lender’s Attention (4:51)

Children’s Miracle Network Founders Award Dave and Gail Liniger received the Children’s Miracle Network Hospitals award in Orlando in October 2011. (5:23)

PROPERTY MANAGEMENT Real Property Management Referrals & You (32:41)

100 Million Miracles (2:25)

Refer a Property (2:33)

Celebrate Miracles (52:51)

Refer a Tenant (2:13)

Fundraising Can Boost Your Business (2:50)

RPM Introduction (3:17) RPM Explained (6:29)

DISTRESSED PROPERTIES

Agents Dealing with Agents in Foreclosures (5:23) The Auction Option (59:52) The Auction Process (5:48) CIAS – Certified Investor Agent Specialist (0:50) Courting Asset Managers (5:54) Dealing With Lenders (3:53) Distressed Properties (1:57:15) Equator REO Short Sale Platform (5:26) HAFA Streamlines Short Sale Initiative Update (2:31)

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RPM FAQ (7:24) A New Perspective (3:56) New Vista: Listing Agent Guidelines (4:38)

New Vista: Working With Buyers (5:16) Pitfalls of Foreclosed Homes (3:38)

Cash-for-Keys Role Play (3:02)

Save Homeowners and Explode Your Business (1:29:03)

Meet the Asset Managers (1:04:41)

Short Sale Commander RE/MAX Edition (3:05)

REO Health and Safety Issues (3:16)

Successful Bank Negotiations … Unlocking the Door (3:11)

REOs & The Cash for Keys Option (6:43)

Understanding the Bank’s Perspective (3:42)

REOs and Their Effect on the Market (3:46) REOs: Getting on the List (5:01)

FANNIE MAE/ FREDDIE MAC/HUD

HAFA: What it Means to You (1:34:02) Highs and Lows of Short Sales (4:14) Listing Short Sales (4:14) Must-Have Qualifications for a Short Sale (3:16) Protecting Your Clients (3:08) RE/MAX Proactive Short Sales Program (54:28) A Short Sale Listing Presentation (4:48) Short Sale Myths (6:27)

REO Evictions/Cash for Keys: What Agents Need to Know Find out the expectations asset management companies have for agents involved in evictions and cash for keys. This program explores the life cycle of evictions, your role in the investigative and reporting phase, and the nuts and bolts of an eviction, including cash for keys offers. (30:30)

New Vista: Q&A Distressed Properties (3:12)

Getting Leads for Short Sales (2:28)

Short Sale Pitfalls (5:53) Short Sales: A Negotiator’s Perspective (4:21) Short Sales: Advising and Guiding Your Clients (59:20) Short Sales are Big Business (2:46) Short Sales: Representing the Buyer (4:19) Short Sales: Why Now? (2:24) Short Sales: Working with the Seller (5:30) Show Compassion with Short Sales (3:12) Tips for Agents Handling Short Sales (3:14) Valuing Short Sales (4:44) Work the Market: Foreclosures and Short Sales (3:37)

Video

Default Servicing: What Agents Need to Know If you are just dipping your toe into distressed properties, this program will give you a good overview of how it works, from loss mitigation to short sales and REOs. (17:46)

ank of America/Dignified B Transition Solutions Alternative Short Sale Success Story This video showcases the recent success in accelerating the Short Sales process for distressed homeowners utilizing Dignified Transition Solutions “single point of contact” procedures. (3:58)

Setting Pre-determined Standards for Buyer Agents (3:27)

COMMUNITY CITIZENSHIP

Bank of America/Dignified Transition Solutions Alternative Short Sale Success Story This video showcases the recent success in accelerating the Short Sales process for distressed homeowners utilizing Dignified Transition Solutions “single point of contact” procedures. (3:58)

SHORT SALES

REOs: Getting Your Foot in the Door (3:11) REOs: Handling Evictions (2:31)

Fannie Mae Deed-In-Lieu Plus Pilot (21:25) Fannie Mae: Getting Started Q&A (1:43)

RE/MAX University Catalog

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INTERNATIONAL

INTERNATIONAL continued...

Global Website Launch Promo Check out the new global.remax.com. (1:34)

Beneficios De afiliación (Parte 1 – 8:05. Parte 2 – 7:40)

International #1 Logo – Agent Version Margaret Kelly introduces the new International #1 logo for global agents. (1:19)

¡Califique a sus Clientes! (7:22)

The New Face of the Network A look at who our agents are. (2:25)

Cazador o Agricultor (5:36) ¿Cómo Desarrollar Una Red de Franquicias (11:04)

Solicitando la entrevista (3:43)

Olvídese de la tecnología (11:08)

Su actitud mental (3:44)

¿Por Qué No Compran? (3:21)

LA MAGÍA DE LOS BIENES RAÍCES Curso práctico de venta de bienes raíces. Ideal para exportos y novatos.

Parte 1 – Introducción (5:07) Parte 2 – Mejorando La Condición de la Propiedad (3:40) Parte 3 – Presentando el Avalúo – Parte I (4:39) Parte 4 – Presentando el Avalúo – Parte II (4:40) Parte 5 – Presentando el Avalúo – Parte III (5:50) Parte 6 – Presentando el Avalúo – Parte IV (4:47) Parte 7 – Defienda su Comisión (3:32) Parte 8 – Consiguiendo Exclusivas/Presentando Ofertas (7:21) Parte 9 – Mostrando Propiedes/Consiguiendo Ofertas (7:04) Parte 10 – Ganando la Lealtad de los Compradores (5:30)

¿Por qué RE/MAX? (10:12) Profesionalismo (10:59)

¿Como obtener Prospectos? (13:23)

Que Me Hagan Una Oferta (3:09)

Compita Siendo Único (4:22)

¡Querer es Poder! Looey Tremblay (6:32)

Conociendo sus Clientes (5:19)

¡Querer es Poder! Hector Tosta (5:30)

Consiga Más Clientes Hoy (3:43)

¡Querer es Poder! Felgueres (3:42)

Contrata un asistente (28:31)

¡Querer es Poder! Ross Bowring (5:49)

Creando Lazos (7:51)

RE/MAX Comercial (6:45)

Creando urgencia en el comprador (5:53)

RE/MAX vs. Tradicionales (5:35)

Cree el Futuro que Desea (57:20)

Repetidos y Referidos (50:32)

¿Cuál es nuestro negocio? (10:07)

SAFER (55:11)

Cuando un cliente dice NO … (2:34)

Sea un Especialista (5:20)

Desarrolle un Territorio (4:50)

Seguimiento Que Produce Ventas (4:30)

Value of RE/MAX Australia Norman Jenkins, Sandra Sherratt, and Tony Williamson of Australia discuss the advantages of being part of RE/MAX, including the international reach, the work-life balance and the myriad of tools offered in Mainstreet and the Design Center. (2:41)

Dreamin’ Is Believin’ (1:00:01)

Sistema Para Generar Referidos (5:36)

El Secreto Para Buenos Avalúos (6:21)

Sistema RE/MAX (13:25)

El viaje al nuevo milenio (53:35)

¿Somos necesarios? (5:25)

Premier Web Presence (2:28)

Éxito en un Mercado Lento (2:42)

Tecnologia y Educacion (11:32)

Futuro de los bienes raíces (6:02)

Ten Confianza en Tus Sueños (59:46)

Gana Mas Dinero Como Un Especialista (5:20)

Tenga Éxito en Línea (5:05)

Gane Más Credibilidad (10:32)

Turn FSBOs Into “Sold by RE/MAX” (5:44)

Haga Ventas Con Su Sitio de Internet (Parte 1 – 7:30.

Parte 2 – 9:09)

The RE/MAX Collection (4:20)

AUSTRALIA/ NEW ZEALAND Be Famous for Being Creative Julie Ryan says your ads need to grab everyone’s attention.

Write creative and catchy ads that provide value and help make your name famous. (5:38) Dominant Buying Motives Julie Ryan discusses four buyer motives and what each entails. (6:57) Savvy Ideas Julie Ryan suggests that 15 minutes is a good amount of time for an open house. This idea, coupled with a few other tricks, can set you apart in your marketplace. (8:05)

EUROPE Agent Testimonial (2:45) Italy: Come vanno mantenuti I contatti (Presented in Italian) (2:42)

TODOS GANAN Serie de 10 episodios presentados por Ricardo Cárdenas, Vicepresidente de RE/MAX para Latinoamérica y Caribe, en los que discute el contenido del libro “Everybody Wins: The Story and Lessons Behind RE/MAX” (Todos Ganan: La Historia y Lecciones detrás de RE/MAX).

APRESENTADO EM PORTUGUÊS Nunca Fique Sem Clientes 1 (10:07) Nunca Fique Sem Clientes 2 (11:24) Tecnologia e Educao (15:10) RE/MAX vs. Tradicional (6:51)

PRESENTED IN ENGLISH The Art of Delegating (3:09) Become a 200-Foot-Tall Oak Tree (2:43) Dollar Productive Behavior (8:37) E-mail Etiquette (3:42) Knowing the Language (3:24) The Law of Attraction (2:23)

Inicie con Precio Correcto (2:16)

Trabajar con compradores (Parte 1 – 11:14. Parte 2 – 8:41. Parte 3 – 9:23)

Italy: Promozione personale (Presented in Italian) (2:09)

Intentemos a Un Precio Mayor (2:55)

Use Empatía para Vender Más (2:36)

The Next Level (3:14)

Italy: Svilluppo di una mia giornata tip (Presented in Italian) (2:09)

La Entrevista (11:57)

¡Venda sus Casas Hoy Mismo! (4:33)

Numbers You Should Know (5:44)

La Mejor Casa Del Vecindario (3:31)

CÓMO VENDER FRANQUICIAS RE/MAX Calificación de su prospecto (7:01)

Referral Generation System (5:35)

Portugal: Conociendo sus clientes (Presented in Spanish) (2:13) Portugal: Consejos de Agentes con Experiencia (Presented in Spanish) (2:33)

Live Out Loud (1:00:01) Marketing de Bajo Costo (10:05) Motivos de compra dominantes (6:57)

Portugal: Marketing (Presented in Portuguese) (3:49)

Motivation – Tosta (5:47)

Portugal: Promocao Pessoal (Presented in Portuguese) (3:04)

Motivation – Tremblay (5:59) Motivation – Bowring (5:24)

LATIN AMERICA/ CARIBBEAN

Ideas para un inicio exitoso (6:42) La entrevista personal (6:04)

Manejo de preguntas y objeciones (5:47)

The Right Stuff (3:25) Small Poppy vs. Tall Poppy Mentality (2:47) Value of An Assistant (3:45) Wealth to the Power of 3 (18:14)

Prospección (8:52)

Motivation – Felgueres (5:19) Negociación y Cierre (12:09)

PRESENTADO EN ESPAÑOL

Números que debe Saber (5:50)

¡Aproveche su Nombre! (4:20)

Nunca Se Quede Sin Clientes (Parte 1 – 9:31. Parte 2 – 8:37)

Aumente su Productividad (4:24)

Objeciones communes (10:24)

RE/MAX University Catalog

El cierre de la venta (3:05)

New Behavior Paradigm (3:49)

RE/MAX University Catalog

Video

Portugal: Back to Basics (3:04)

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Oficina Tradicional (Parte 1 – 14:10. Parte 2 – 9:30)

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INTERNATIONAL continued...

MARKETING AND PROSPECTING

Video

RE/MAX 2013

Become a Local Expert Save money, and do it the way you want, by creating your own marketing systems and content. Marc Davison of 1000Watt Consulting offers three free ways to position yourself as the go-to expert in your market.

(4:45) Brand Marketing Franchise Sales RE/MAX is the most recognized name in real estate, thanks to a multi-faceted advertising campaign across TV, radio, print and online.

This high-energy, engaging video provides a snapshot of how RE/MAX reaches consumers and drives customers to you. (2:24) Smart Mobile Strategies Two Canadian RE/MAX Associates share tips on their mobile strategies. (4:08) Tom Ferry – Stop Being A Secret Agent Coach Tom Ferry says attracting clients is easy when you do this one simple thing the next time you visit a coffee shop. Find out his secret. (4:53)

experiences.

Working the Market From the Bottom Up (2:15)

2010 Online Ad Kit (4:21) Being Successful in a Down Market (2:42) Brand Marketing Video 2011 (2:23) Certified Luxury Home Marketing Specialist (5:29)

PERSONAL PROMOTION Tom Ferry – Stop Being A Secret Agent Coach Tom Ferry says attracting clients is easy when you do this one simple thing the next time you visit a coffee shop. Find out his secret. (4:53) The Art & Science of Prospecting (30:00) Back to Fundamentals (3:49) Be Famous for Being Creative (5:40) Building Inventory (5:09)

Certified New Home Specialist (4:26)

Dominate Your Market by Setting Yourself Apart From the Competition (52:30)

A Changing Society (7:19)

Harnessing the Brand (3:43)

Connecting with Today’s Mobile and Tech Savvy Consumer (1:01:52)

How to Market Yourself (2:52)

Convention (1:47)

Pizza Box (3:42)

Country Club Farm (5:34)

The Real Value of RE/MAX (7:28)

Farming the Community and Neighborhood (4:51)

Unique Marketing Ideas, Skyrocketing Referrals (4:23)

A Fresh Start for Your Real Estate Career (1:18:54) The RE/MAX Collection, Fine Homes & Luxury Properties (3:43) The Future of Real Estate: Social. Local. Mobile. Part 1 (50:51) What Gen-Y Wants (4:26) Wow Clients With Flip Videos (3:52)

Your Social Media Strategy It’s critical to find your own forum for communicating through social media sites. Find out ways to develop a conversational strategy and draw in new clients. (3:57) Capturing Managing and Closing Leads with Your Online Office (1:00:01) Generate Leads with Advanced Social Media (55:01)

LEADS Handing Off and Following Up on Leads (6:34)

MGM Grand Hotel and Casino Las Vegas, Nevada Monday, February 25 – Thursday, February 28, 2013

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Lead Follow-Up Systems (4:24)

The Five W’s of Facebook (3:55) The Five W’s of LinkedIn (4:01) The Five W’s of Social Networking (6:09)

Lead Management: Focus on “A” Leads (4:21)

The Five W’s of YouTube (2:57)

Lead Management: Managing ‘B’ and ‘C’ Leads (3:50)

Make Friends & Money on Facebook (5:13)

No More Cold Calls (2:53)

Social Media 101 (3:55)

Prospecting as a Team (2:06)

Solving the Social Media Mystique (3:15)

Sales (5:07)

What’s Up With Twitter? (4:25)

Timely and Effective Follow-up (4:44)

You Too Can YouTube (44:59)

Work Internet Leads (5:52)

You Too Can YouTube: Getting Started (5:04)

RE/MAX University Catalog

Video

Written Marketing Plan (7:19)

SOCIAL MEDIA

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MARKETING AND PROSPECTING continued...

Moving with the Times (2:15)

Video

STRATEGIES

The Power of Viral Videos (3:08)

Generate Leads with Advanced Social Media Savvy agents + smart strategies = leads using social media such as Facebook and Twitter. Launch inexpensive online campaigns. Discover how targeted ads, SEO strategies and fan pages can drive business to you.

(55:02) Your Mobile Strategy Making your website mobile isn’t the only thing you should do to capture new clients. Real estate marketing expert Marc Davison of 1000Watt Consulting says you should also consider a mobile ad campaign and adding the iPad to your arsenal of real estate tools. (3:48) Connecting to the Web (2:10) Converting Expireds and FSBOs (3:20) Creating Presentations, Managing Listings, Closing Leads (27:42) Customers Remember Me (3:08) Dalton’s Don’ts and Do’s of Real Estate Marketing (1:00:01) Dominate Your Marketplace (3:17) Effective Prospecting (4:19)

Thinking Out-of-the-Box (5:16)

MOTIVATIONAL Five Questions to Ask Yourself Coach Tom Ferry says the most extraordinary people on the planet have one thing in common: They answered these five fundamental questions and they live by them. Find out their secret. (3:36)

Video Home Tours (4:31)

Your Head’s a Scary Place What stops us from going big? Coach Tom Ferry says everyone has the same basic goals in life – the trick is to find out what’s holding us back from achieving great things. (4:05)

What Do You Do to Stay Connected? (6:05)

The American Dream from an Indian Heart (1:14:11)

Working With Qualified Prospects (4:18)

Beyond Success: The Path to Mastery (1:00:01)

Your Database is Your Goldmine (2:03)

Breaking Out of Mediocrity (4:26)

Tying in to Big Events (2:59)

Five Things that Make a Difference (1:37) Investing in Your Best Appreciating Asset (3:29) Live Out Loud (1:00:01) The New Face of the Network (2:25) Performance by Design (1:01:36) Quantum Physics (6:09) Resilience (6:53)

Build a Mastermind Group (3:19)

YOUR WEBSITE Your Mobile Strategy Making your website mobile isn’t the only thing you should do to capture new clients. Real estate marketing expert Marc Davison of 1000Watt Consulting says you should also consider a mobile ad campaign and adding the iPad to your arsenal of real estate tools. (3:48) Choosing a Web Developer (6:30)

S.U.C.C.E.S.S. – A Mindset (4:02) Counter Attack – 7 Steps to Creating an Unstoppable Mindset (58:31)

Tom Ferry and Margaret Kelly Preview Sales Power (1:56)

Dave Liniger’s Message about J.D. Power Survey (1:48)

Tom Ferry – Have More Conversations (3:22)

Demand Success, Today and Tomorrow (Part 1 – 1:05:04. Part 2 – 56:32)

Tom Ferry – Stop Being A Secret Agent (4:53) The Value of Mentoring (4:03)

Dreamin’ is Believin’ (1:00:01)

Cool Web Tools: Parts 1-4 Formula for Online Success (5:07)

Excellence in E-mail (1:00:01)

Increasing Your Web Traffic (4:20)

Fearless and Effective Online Marketing and Prospecting (59:15)

Optimizing for Search Engines (6:09)

Featured Home of the Month (3:22)

Pay-Per-Click Advertising (6:57)

Give Back and Reap Rewards (5:12)

Permission Marketing (4:28)

Have Documented Systems for Everything (3:20)

Podcasting for Realtors (6:55)

Holiday Marketing (1:28)

Repeat Traffic Generation (4:14)

Increase Your Web Marketing and Sales Power (29:57)

Stand Out With RE/MAX Design Center (58:35)

Leverage Your MLS to Give Prospects What They Want, When They Want (30:00)

Viral Marketing (4:16) Website Design and Development (8:37)

Mining for Platinum: Enrich Your Career (59:00)

Video

“This is fantastic news! RE/MAX sells more real estate than anyone in the world, so it’s only natural that we have the most satisfied customers, too. This is a huge advantage and a great chance to shine.”

– Ed Pichette Jr., Broker/Owner of RE/MAX South Shore Realty, Riverview, Fla.

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Video

REFERRALS

SALES SKILLS

Building Your Base for Referrals (3:54)

The #1 Secret to Sales Success (4:00)

Business Building Through Referrals (58:49)

Achieve Success with MPF (4:25)

How to Work Referrals (3:02)

Assertive Closing Techniques (56:01)

Referrals: The Lost Art (4:45)

Convention 2011 REWARDS Thank You RE/MAX (2:59)

Top 100 Agents’ Tips, Part 1 (6:18) Top 100 Agents’ Tips, Part 2 (5:31) What Kind of Agent Are You? (3:53)

Destination Platinum Club: Get Directions Now (59:46) Don’t Ask, Don’t Sell (4:03)

RU ORIGINALS

Getting the Appraisal Numbers You Need (4:19) Face-to-Face Selling (4:20)

60 MINUTES WITH DAVE LINIGER

Margaret Kelly Agent Profile – Amanda Divito (7:55) Margaret Kelly Agent Profile – Demo Foufas (4:39)

Liniger presents a monthly live seminar for you to sit down and participate in with your recruits. Archived sessions are available on demand.

Margaret Kelly Agent Profile – Ken Eddy (6:48) Nudging a Prospect (4:05)

RE/MAX COACHING HALL OF FAME In the RE/MAX Coaching Hall of Fame series, the best trainers from the real estate industry and wider business world deliver motivating business strategies you can put into practice immediately to help you make more money.

Crush Q1 With Tom Ferry’s Tips Tom Ferry helps you start the year strong with priceless Q1 business-building tips. In his energetic style, Ferry boils down exactly what you need to do to get out of the gate quickly every year. (01:48:41)

THE SHADOW SERIES

NEGOTIATING AND OBJECTIONS

Overcoming the Addiction to Avoidance Behavior (6:06)

GREAT OFFICES RE/MAX Vice Chairman Gail Liniger visits with the network’s top brokerages, picks the minds of Broker/Owners, explores their systems and finds out what makes their offices great.

Post-Sales Services (3:47) Tom Ferry – Have More Conversations (3:22) Tom Ferry and Margaret Kelly Preview Sales Power (1:56)

Handling Objections in Six Steps (7:02) How to Educate Sellers about Your Fee (4:26) How to Negotiate in Tough Situations (57:16) Listing Agent Negotiations (6:27) Negotiation (5:13) Negotiating Fees (5:24) Negotiation Skills (3:44) Strategy for Putting in a Low Offer (4:40)

Tom Ferry – Stop Being A Secret Agent (4:53)

RE/MAX TOWN HALL MEETINGS Town Hall Meetings are packed with practical ideas to help you build your business and succeed in the current market.

Follow top-producing Associates as they go about their daily business and see what makes them successful.

Join the more than 60,000 Associates who have completed designation or certification classes through RE/MAX University.

It couldn’t be more convenient. Simply register and then view

The Sky’s The Limit

On your computer, TV or selected mobile device.

Video

Hear several RE/MAX Associates discuss the reasons they joined the network. Useful to Broker/Owners, Associates and new recruits alike, this program sheds light on the factors that draw agents to RE/MAX and the services that help them become the superstars they want to be.

the course online in your home or office – or anywhere else –

Distressed Properties • Investors • Residential Commercial • Green Real Estate • Luxury Homes Seniors • Social Media • International • New Homes

“I’ve been with RE/MAX for five years. This news is wonderful, and I wouldn’t expect anything less.

What an honor!”

– Georgine Hembrough, RE/MAX Choice, Champaign, Ill.

Find course information on pages 10-11 of this Catalog. Registration information is on page 11. For more information, call (888) 720-5912 or e-mail rueducation@remax.net.

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SELLERS continued...

Video

SELLERS Listing Presentation Role-Play: Sign Calls It’s yet another unfair advantage that your sign calls go directly to you, so create confidence while educating your client on your most valuable asset, the RE/MAX sign. (2:02)

Price Is Right – Part 1 (3:55)

Values for Pricing Residential Properties (4:51)

Price Is Right – Part 2 (4:27)

What Counts in Home Improvement (4:05)

The Price Is Right (5:40)

What is the Difference? (3:22)

Price Reductions (4:58)

What’s a Good Comp (2:33)

Pricing (4:34)

When There Aren’t Any Comps (3:43)

Dave Liniger’s Message about J.D. Power Survey (1:48)

Don’t Make These Mistakes (3:46)

Pricing Homes to Sell (1:53:11)

Why Overpricing Costs You (3:44)

Dealing with Sellers (2:31)

How To Educate Sellers About Your Fee (4:26)

Discover The RE/MAX Collection This consumer-based commercial for The RE/MAX Collection introduces high-end clients to the RE/MAX network’s luxury real estate brand, and is available to share or embed from YouTube. (0:30) The Adjusted Formula (2:30) Buyer Profile System (2:10)

Declining Listings Over the Phone (6:13)

Pricing Listings to Sell Every Time (57:30)

How to Work With the Analytical Mind (4:14)

Dominate Your Marketplace (3:17)

Leveraging the J.D. Power Award in Listing Presentations (1:55)

SOCIAL NETWORKING

Dream Features Can Close the Deal (4:01)

Leverage Your Competitive Advantage (4:43)

Educate the Seller (5:14)

Listing Presentation Role-Play (14:05)

Hub and Spoke Marketing Nicole Nicolay explains how you can use hub and spoke marketing to get your business moving. (1:49)

Get Your Listings Sold Today (4:35)

Listing Presentations: Nail It Every Time (1:00:01)

Green: Sold in 5 Days (6:27)

The Listing Presentation Through Their Eyes (1:00:34)

Handling the Lowball Offer (3:26)

Listing Tactics and Tools (5:26)

Hook Buyers With a Home Book (4:29)

Prelisting Packages with a Punch (5:12)

King of Pain (3:28)

Realistic Listing Presentations That Soothe Stressed Sellers (50:30)

Drip Tweets Using Hootsuite (3:54)

Seal the Listing Deal (7:17)

Generate Leads with Advanced Social Media (55:01)

Seller Interview (4:10)

Promoting Your Blog (2:32)

Set Yourself Apart (3:15)

Social Networking (1:53:45)

Using YouTube in Your Business How should you use YouTube in your business? The answer varies greatly based on your personal style and preferences. Three Canadian Associates share their approaches and describe why YouTube works so well for them. (4:30)

Success Dialogue: Committing a Seller (2:36)

Social Networking Best Practices (1:06:30)

Boost Exposure with YouTube (3:25)

Targeting Your Sphere on Facebook (2:54)

Create Buzz Via Profile Videos (2:19)

Listing Agent Negotations (6:27) Managing Unrealistic Seller Expectations (8:16) Mastering the Art of Listing Expireds (6:40) Motivated Sellers (4:56) Seller Survey (4:13) Seller Systems: Making Your Life Easier (4:02)

Success and Your Listing Presentation (3:53)

Stay Top of Mind with Facebook Facebook is one of the most powerful business tools, but can also be overwhelming. Nicole Nicolay gives three tips and step-by-step details to improve your Facebook presence and keep you top-of-mind with your sphere. (1:50) Blogging Basics (5:07)

YOUTUBE

Selling in a Buyer’s Market (7:55)

Surveys Show RE/MAX Agents Outperform Competition (4:05)

Using Social Networking Effectively in Your Business (1:08:11)

Getting Started (22:34)

SWAT Friday (6:40)

Two-Step Listing Presentation (4:35)

Using the Web’s Social Network Power (4:22)

Listing Videos That Sell (4:04)

Systematic Market Analysis (2:48) Turn FSBOs Into “Sold by RE/MAX” (5:45) Why Is the Seller Selling? (5:06)

FACEBOOK OPEN HOUSES Realtor Open Houses: What’s Your Hook?

(5:12)

The 3 C’s of Home Staging (2:49)

Savvy Ideas (8:07)

How to Stage a Closet (3:41)

Video Home Tours (4:31)

How to Stage a Garage (3:45)

PRICING LISTING PRESENTATIONS Use the Fair Share Model to Set Yourself Apart By presenting the RE/MAX Fair Share Model in your listing presentation, you can get the house priced to sell. But if your client is unwilling to budge on the price, be prepared to pass on the business. (7:20)

Shoot Your Own Video Tours (3:35) Shooting Neighborhood Videos (2:52)

Generate Leads with Advanced Social Media (55:02)

Using the RE/MAX YouTube Brand Channel (6:44)

Close Deals Using Facebook (4:43)

Videos Sell Houses! (3:24)

Facebook Fanpage for Your Business (3:44)

Why RE/MAX? Viral Videos (3:16)

Facebook Live! (4:00)

Wow Clients with Flip Videos (3:52)

Walking Through Facebook (8:21)

Compete to Be Unique (4:22) Don’t List Too High (3:26)

Video

HOME STAGING

RE/MAX Brand Channel (2:10)

What Can You Do New in a Listing Presentation? (4:23)

The Importance of Pricing Properties Correctly (4:24) Preparing the Best SMA (3:57) Price Aggressively and Stay Ahead of the Market (5:18)

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TEAMS

d M Upe &

Video

Advantages of Having a Team (5:20) At What Point Do You Consider a Team? (3:29)

Co

ur

s!

a

1 out of 7

Homeowners are Facing Foreclosure.

s

Circle of Excellence Team (3:49)

You Can Help.

It’s All About the Team (2:16) Key Thoughts on Administrative Assistants (4:34)

Now more than ever, homeowners need educated real estate agents who understand the issues they are facing and can help them find solutions.

Matching Personalities: Finding the Right Fit (3:27) Pros and Cons of Using Your Own Name for Your Company (2:37) Refocusing Your Team Toward a Buyer’s Market (3:47)

Brian’s Top Tips on Leadership (6:12)

Sell Your Team’s Value (3:36)

Common Abilities of Team Members – Part 1 (6:38)

Team Training (4:26)

Common Abilities of Team Members – Part 2 (4:34)

What’s Your Team Worth? (2:44)

Creating a Champion Team (3:21)

Why Are Teams Becoming So Popular? (3:58)

High-Performance Team – Part 1 (3:46) High-Performance Team – Part 2 (4:42)

BUILDING TEAMS Attracting and Keeping the Wrong People (6:18)

Managing My Team Like a Broker (4:46) Paul Wells Team Profile (5:37) Tips on How to Have a Successful Team (5:10)

Building a Team (5:27) Building an Extraordinary Team (5:11)

TEAM MODELS

Building My Team (2:33)

The Agent and Assistant Team (3:53)

Creating a Champion Team (3:23)

The Group Model and Mega Group Model (3:40)

Creating Compensation Plans for Administrative Personnel (4:19)

Having the Wrong Model (5:15)

Creating Strong Organizational Accountability (4:45) Developing Your Hiring Philosophy (3:32) Do I Need a Buyer Agent? (5:01) Establishing Your Hiring Process (4:16)

Hire Slow, Fire Fast (1:59) How Do You Hire Someone? (4:59) How Do You Pay Your Team? (4:50) Key Thoughts on Buyer’s Agents (4:02) Seven Keys to the Right Size Team (4:00) Six Tips for Starting a Team (6:39) Three Ways to Compensate Your Team (4:37) Where Do You Go to Hire? (5:06) Winning Performance (4:20)

e

Regular Pric

$599

Special ce!

RE/MAX Pri

$399

Limited Time

Offer!

Join more than 11,000 RE/MAX Associates who have already earned their CDPE Designation!

“I’ve attended 5 short sale classes and this was the only one that really equipped me to hit the ground running with all the correct information and documentation I needed to help people avoid foreclosure and make some money in the process.”

- Gwen Daubenmeyer, RE/MAX in the Hills

Alr a C eady DPE ? couRetake

u pd r s e & t h e a g for ted maet the onl y $1 terial 49 ! s 1- 8 Ca 0 0 - ll : 482 - 03 35

Register at www.cdpe.com/remax or 1-800-482-0335 or visit the Learn section of RE/MAX Mainstreet.

The Husband-and-Wife Team (2:38) Partners as a Team (1:39) Profile for Team Leaders (4:51) Profile for Team Members (6:29) The Referral Agent Model (4:11) The Right Job Description for Your Models (2:03) Seven Types of Teams (4:39) Structuring Your Team (4:42) The Team Model – Part 1 (5:34) The Team Model – Part 2 (2:36) Teams: Use the Collective Power (1:29:50) To Team or Not to Team? (52:19)

TEAM MANAGEMENT

TEAMS continued...

Four Principles for Running Your Team (6:31)

Six Characteristics of a Championship Team (3:41)

Getting Clients to Accept Your Team (2:42)

Supplement Your Weakness (4:26)

Growing Teams Growing Profits (1:00:06)

Tracking Leads (2:29)

Growth Pattern of a Highly Productive Team (4:31)

Uncontrolled Expenses (6:08)

Hitting Your Team Targets (3:33)

Unnecessary Advertising (6:37)

How to Create a Successful Team (59:01)

What Is a Champion Team? (3:47)

How to Recruit the Best People Every Time (6:32)

Working Well With an Assistant (6:13)

How to Run Your Team and Not Lose It (6:15) Market Yourself to Get an Assistant (4:25) Mentor vs. Manager (2:20)

Video

Growing Your Team (3:58)

The Certified Distressed Property Expert (CDPE) Designation Course is built around a ready-to-use, functional system that you can implement in your business to be immediately effective in any market.

LEADERSHIP

Over-Committed to Office Space (6:36) Seven Deadly Sins (3:42)

Compensating Team Members (5:40) Five Reasons to Expand Your Team (3:19)

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RE/MAX University Catalog

RE/MAX University Catalog

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Video

TECHNOLOGY

TECHNOLOGY

20 Tools and Technologies That Save Time, Save Money and Make You Look Cool (1:01:24)

Design Center, LeadStreet In Sync (2:08)

Connecting with Today’s Mobile and Tech Savvy Consumer (1:01:52)

Enhance Your Listings on remax.com (7:04)

Cool Web Tools: Parts 1 through 4

Featured Properties (6:26)

Excellence in E-Mail (1:00:01)

Foreclosure Leads (3:29)

Google Analytics, Goggles and Docs (9:01)

How to Accept a Pending Lead (3:32)

Google Tools – You Gotta Have, Gotta Use (45:38)

LeadStreet and Design Center Integration (2:08)

IDX Policy: Data Transmission and Security Issues (59:01)

Managing Your Contacts (5:36)

What is IPTV? (3:00)

My Agent Options (9:01)

YouTube Insight and Hotspots (10:07)

My BizCard Options (6:15) Viewing Lead Information (7:11)

Design Center, LeadStreet In Sync (2:08) Discover the Design Center (00:58) Getting the Most Out of the RE/MAX Design Center (24:30) Getting Started with the RE/MAX Design Center (25:30) LeadStreet and Design Center Integration (2:08) New Spring Designs (1:01) Stand Out with RE/MAX Design Center (58:35)

LEADSTREET LEADSTREET SKILL SERIES

Add Open Houses To Your Listings (4:12) Campaign Manager (Not available to RE/MAX Florida/Carolinas or RE/MAX California/Hawaii) (5:28) Campaigns Plus Campaign Manager (Available only to RE/MAX Florida/Carolinas and RE/MAX California/Hawaii) (7:23) Campaigns Plus Flyers (Available only to RE/MAX Florida/Carolinas and RE/MAX California/Hawaii) (4:23) Campaigns Plus Profile (Available only to RE/MAX Florida/Carolinas and RE/MAX California/Hawaii) (2:59) Click-To-Call (5:33)

Choosing a Web Developer (6:30)

Repeat Traffic Generation (4:14)

Formula for Online Success (5:07)

Viral Marketing (4:16)

Optimizing for Search Engines (6:09)

Website Design and Development (8:37)

Pay-Per-Click Advertising (6:57)

“I am so happy and excited that RE/MAX has been recognized with the J.D. Power Award. We deserve it!

My customer service is very important to me, just as it is to RE/MAX itself. RE/MAX rocks!”

TECH PARTNERS TOP PRODUCER SKILL SERIES The Web-based Top Producer 8i, RE/MAX Edition software is a comprehensive agent-productivity product with contact-management, timemanagement and marketing tools – including a Top Producer website. In the three-segment series, Top Producer representative Gregg Paul shows you, step by step, how to get the most out of the product.

Creating Presentations, Managing Listings, Closing Deals (27:42) Increase Your Web Marketing and Sales Power (29:57) Leverage Your MLS to Give Prospects What They Want, When They Want it (30:00)

Lone Wolf Skill Series The Lone Wolf Skill Series, with Lone Wolf President Lorne Wallace, offers instruction in using Lone Wolf software – an integrated back-office management system that includes not only office management tools but an accounting system.

Analyzing Agent Production (29:50) Analyzing Office Production (29:55)

Video

Information in the LeadStreet Skill Series programs applies only to states in which eNeighborhoods administers the LeadStreet system.

Associates in other states should contact their region for training and support. To find out which company administers the system in your state, visit the Downloads section of RE/MAX Mainstreet and enter “Vendor Breakdown” in the search box.

Podcasting for Realtors (6:55)

– Denise Meek, RE/MAX Tehachapi, Tehachapi, Calif.

DESIGN CENTER Design Center (4:27)

Permission Marketing (4:28)

WEBSITE DESIGN

Ancillary Products (28:17) Bank Reconciliations (29:55) Closing and Paying Out (29:24) Entering Listings and Transactions (29:55) Financial Reporting (29:55) Franchise Reporting (29:52) Getting Started (30:04) Performing Agent Billing (29:54)

Customizing Your About Page (8:31)

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RE/MAX University Catalog

RE/MAX University Catalog

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Video

TODAY’S MARKET Dave and Gail Accept the J.D. Power Award Dave and Gail Liniger accepting the award at the 2011 Broker Owner Conference Opening General Session. (1:30)

The Future of Real Estate: Social. Local. Mobile.

Part 2 (54:22)

Dave Liniger’s Top 10 Predictions for 2012 What’s in store for the real estate market in 2012? Here are RE/MAX Chairman and Co-Founder Dave Liniger’s Top 10 Predictions for the year. (3:15)

Key Components of Credit Scores (5:27)

3 Keys to Success in Today’s Market (1:17:04) Adjusting to this Market (5:03) Choose How You Live with Changing Markets (58:01) Connecting with Today’s Mobile and Tech Savvy Consumer (1:01:52)

The Key to Success in Today’s Market (1:29:30) Leverage Your Competitive Advantage (4:43) Mitigating Credit Risks (4:02) The New Face of the Network (2:25) Orlando Opening General Session (2010) (Three-part series)

COMMERCIAL Analyze Financials With REI Wise (7:22) Becoming a Good Commercial Agent (3:05) Did You Know? The RE/MAX Commercial Real Estate Edition (2:16)

Credit Optimization (4:15)

Prospering Through The Buyer’s Market (53:13)

How to Beat Your Biggest Competitors for the Business (56:40)

Demand Success, Today and Tomorrow (Part 1 – 1:05:04. Part 2 – 56:32)

R4 Opening General Session (2:06:45)

How to Create a Commercial Listing Video (5:57)

Regaining Control in Today’s Market (4:15)

Mark Hulsey – FAQ About Adding Commercial to Your Office (9:53)

Surveys Show RE/MAX Agents Outperform Competition (4:05)

Use STDBonline to Build Your Commercial Business (4:14)

Today’s Consumer: It’s Not About You (5:00)

Accredited Commercial Professional Presented by Dan Andrews, this comprehensive introduction to commercial real estate leads to the Accredited Commercial Professional (ACP) certification. You’ll discover how to work knowledgably and professionally with commercial clients and fellow commercial practitioners while learning how to estimate property value in today’s market to make listings sell before they expire. Topics include: estimating market value, prospecting for listings, the listing presentation, serving your sellers and working with buyers or tenants. A 250-page, Training & Resource Guide is the key course takeaway.

Designing an Attractive Credit Profile (5:17) Economic Issues and Business Trends Forum (47:54) Economics 2.0: The Future of The Real Estate Industry Made Easy (51:14) Profiting from Investors and the Changing Market The Future of Real Estate: Social. Local. Mobile. Part 1 (50:51)

Using Self-Directed IRAs to Invest in Real Estate (6 parts)

FOR BROKER/OWNERS AND MANAGERS Benefits of a RE/MAX Commercial Division (5:08) Commercial Insight Webinar Double Your Edge: Adding Commercial Agents (3:47) Increase Your Income With a Qualified Commercial Division (1:39:20) Recruiting the Commercial Practitioner (5:10) Recruiting Process for the Commercial Broker (2:45)

COURSES In addition to these videos, you can access an abundance of tools and services on the Commercial Resource Center. (click “Commercial Real Estate” under the Connect tab on RE/MAX Mainstreet)

For course registration information, see page 11.

TRAINING & RESOURCE GUIDE

How to Successfully List & Sell Commercial Real Estate Earn your Accredited Commercial Professional Designation and make MORE MONEY! Presented by Dan Andrews, this comprehensive introduction to commercial real estate leads to the Accredited Commercial Professional (ACP) certification. You’ll discover how to work knowledgably and professionally with commercial clients and fellow commercial practitioners while learning how to estimate property value in today’s market to make listings sell before they expire. Topics include: estimating market value, prospecting for listings, the listing presentation, serving your sellers and working with buyers or tenants. A 250-page, Training & Resource Guide is the key course takeaway.

HOW TO SUCCESSFULLY LIST AND SELL COMMERCIAL REAL ESTATE Dan L. Andrews, REALTOR®, GRI, RAM

The Investment: $399 Questions: (989) 860-2120 commercialrealestateadvisors.com

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RE/MAX University Catalog

RE/MAX University Catalog

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Video

FOR BROKER/OWNERS & MANAGERS

FOR BROKER/OWNERS & MANAGERS

BUSINESS OPERATIONS

BUSINESS OPERATIONS continued...

Creating a Successful Brokerage (4:10)

In-House Services (5:05)

Diversity and Inclusion, The Business Case (30:01)

Making Telecommuting Work (4:30)

BANK OF AMERICA Short Sale Update from Bank of America Learn more about how you can participate in new short sale initiatives from Bank of America Home Loans. (44:45)

FINANCIAL PLANNING

The New Office (4:54) Small Market Multi-Office Operations (4:24) Use Dots to Increase Office Production (3:12)

MERGERS & ACQUISITIONS

UNFAIR ADVANTAGE Trumpet the RE/MAX Competitive Advantage RE/MAX agents do it again! For the 13th consecutive year, they outperformed the closest competitor almost two to one. So what does that mean for you? Learn how to tout the RE/MAX competitive advantage when meeting with recruits and how to use this as a retention tool as well.

Includes scripts and dialogues. (4:04)

Unfair Advantage Wrap Up Redefine the message of retention by weaving the value of RE/MAX into your business. Discover the top three next steps necessary to further explore and develop the Unfair Advantage of RE/MAX. (39:04) Broker/Manager Introduction (26:23)

COMMUNITY CITIZENSHIP

Banding Together (3:49) Community Involvement in Small Markets (4:48)

Adjusting the Business (4:49)

Business After a Merger (3:59)

Budgets: Reviewing Maintenance Contracts (3:18)

Complementary Mergers (2:50)

Business Planning (4:15)

Determining the Value of a Company (4:30)

“Miracle Homes” Boosts Bottom Line (5:58)

Business Planning: Your Financial GPS (56:00)

Keeping Up on Competitors (4:40)

Operation RE/MAX: Career Fair (2:51)

Clever Ways to Cut Costs (5:21)

Putting Together a Successful Merger & Acquisition (5:02)

Collecting Fees (4:48)

RE/MAX System Demands Growth (3:16)

In Office vs. Home Office: A Profit Comparison (5:05) Office Space Fees (1:35)

Small Market Merger & Acquisition Opportunities (5:00)

Build Business with Property Management (3:21)

OFFICE CONCEPTS

Reducing Cost (6:40) Think and Grow Rich (3:50) Two Key Questions (3:01)

LEGAL ISSUES Broker/Owner Responsibility (8:17) Embezzlement Protection (2:46) How Has Embezzlement Affected Your Business? (2:37) How the ICA Protects the RE/MAX Marks (4:17)

Create an Office Agents Can’t Resist Debra Meredith-Peters discusses how her office location and “look” have made a huge impact on potential agents. She gives suggestions on how and where to hunt for your next big producer. (5:36) Build Business with Property Management (3:21)

CDPE (9 parts) CIAS (1:16:38) Foreclosure Centers (3:06) Recruiting Through Short Sale Programs (4:13)

REO

Building the Ultimate Office (1:28:05) Create a New Home Profit Center (4:23) Creating a Successful Office (4:02)

Help Agents Gain Foothold in REO Market (3:52) Managing the REO Boom (5:26)

The Internet Café (5:15) Jumping Into a Paperless Office (4:00)

Protecting the RE/MAX Brand and Trademarks (4:51)

Making Your Office a Destination (5:38) The Office Café (4:40) Office Location, Location, Location (4:24)

Accountability (3:28)

Office Tour: RE/MAX Lake of the Ozarks (4:30)

The Art of Transparency (4:40)

Office Tour: RE/MAX Masters (8:22)

Avoiding the Coming Management Gap (6:25)

Office Tour: RE/MAX Properties (9:46)

Designate for Profit (4:26)

Office Tour: RE/MAX Select Realtors (7:16)

Firing an Associate Role Play (6:32)

RE/MAX Resources (5:25)

How and When to Fire (7:47)

Two Meanings of Green (5:28)

SHORT SALES

Video

Independent Contractor Agreement (2:00)

MANAGEMENT

DISTRESSED PROPERTIES

The Story of a Florida Merger (5:06)

Pay Off Debt and Increase Revenues (4:34) Profitability Checkpoints (5:39)

Freedom Walk (1:49)

Short Sale Update from Bank of America Learn more about how you can participate in new short sale initiatives from Bank of America Home Loans. (44:45) Highs and Lows of Short Sales (4:24) The Long and Short of Short Sales (48:34) Recruiting Through Short Sale Programs (4:13)

How to Increase Production Immediately (3:37) Increasing Your Productivity (3:58)

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RE/MAX University Catalog

RE/MAX University Catalog

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Video

FOR BROKER/OWNERS & MANAGERS

FOR BROKER/OWNERS & MANAGERS

INTERNATIONAL

MOTIVATIONAL

Gryphtech The iConnect platform has a comprehensive set of tools that can increase productivity and revenue if completely implemented. These videos provide you with an overview of each component and explain how they can improve your business. See the features of the regional website and how to maintain a great profile to attract leads, manage those leads and convert them into transactions!

International #1 Logo – Broker version Margaret Kelly introduces the new International #1 logo for international Broker/Owners. (1:15)

Portugal: Recruiting (3:49) Portugal: Recrutamento (Presented in Portuguese) (2:04) Recruiting Training (2:55) Slovakia: Networking Inside & Outside the Office (2:27)

Motivational Monday (3:50)

The Difference Between Good and Great (4:22)

Unstoppable Mindset (3:56)

Succeed Beyond Your Wildest Dreams (3:48)

Lead Your Agents to Greatness (4:02)

Switzerland: Recruiting (2:25)

RECRUITING EUROPE Austria: Recruiting & Retention (2:32)

LATIN AMERICA/ CARIBBEAN

Germany: Markdominanz ber Allgemeine Schilder und Flyer(Presented in German) (3:24)

PRESENTADO EN ESPAÑOL

Germany: Permanentes Rekrutieren (Presented in German) (3:24)

Gane dinero en Facebook (6:14)

Germany: Recruiting & Retention (2:39)

Piense y Hagase Rico (3:57)

Ireland: Recruiting Through Referrals and Retaining (3:15)

GANE DINERO RECLUTANDO

Italy: Come il marchio RE/MAX aiuta ad incrementare il business (Presented in Italian) (1:43)

Éxito en Mercado Cambiante (3:58)

Por Qué Reclutar Produce Dinero (7:43) Preguntas hacia el éxito (9:04)

Italy: Identificare gli agenti giusti (Presented in Italian) (2:34)

Reclutar es un Deporte de Contacto (9:01)

Italy: Reclutamento (Presented in Italian) (3:43)

Reclutar es un Proceso, No un Evento (10:27)

Malta: Marketing (3:03)

Reclutar es Vender (9:47)

Malta: Recruiting (3:53)

Sea Flexible (8:53)

Netherlands: Rekruteren en Begeleiden (Presented in Dutch) (2:55)

Use Ayudas Visuales (5:46)

MARKETING AND PROSPECTING

Get the Leads and Grow Your Business (5:52)

Broadcasting Your Business (5:14)

RE/MAX University Catalog

Personal Promotion “Miracle Homes” Boosts Bottom Line (6:05)

The Art of War in Agent Recruiting (53:26) Attract Agents with Educational Events (5:27) Become a Master Recruiter with Behavior Profiles (1:36:56) Closing the Experienced Agent (Part 1 - 3:41, Part 2 – 8:18) Create an Office Agents Can’t Resist (5:30)

RE/MAX vs. Coldwell Banker Recruiting Role Play Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against Coldwell Banker.

(6:53)

Dangers of Variable Fee Structures (8:54)

RE/MAX vs. Generic Independent Recruiting Role Play Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against a local independent office in your location. (12:42)

Justifying Fees (3:03)

RE/MAX vs. Realty Executives Recruiting Role Play Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against Realty Executives.

(9:13)

Fostering Positive Attitudes (7:49) It’s Great to Be a Shark (1:00:59)

Networking Works! (3:20) New Associate Announcement Letters (2:14) Objection: Met My Cap (4:31) Objection: Too Busy, Too Expensive (6:29) Open Recruiting Through Webinars (5:11) Piggyback Hires. (7:24) The Problem With RE/MAX (4:20) Recruiting (38:38) Recruiting the Commercial Practitioner (5:10) Recruiting Strategies With Judy LaDeur (55:38) Recruit the Next Generation of Superstars (4:40)

The New ‘Above’ Magazine The sleek new Above magazine is ideal messaging for recruits and agents alike. Use this valuable quarterly publication to get the word out about what RE/MAX has to offer, and encourage your agents to share their tips and strategies through this unique communication resource.

(4:13)

Recruit and Retain Agents in a Down Market (2:27)

Recruiting Digitally & Creating Production Now If you want more recruiting leads and referrals through social media, Tom Ferry says you have to make it about relationships, sharing your specialty, creating content and, of course, socializing. Ferry describes the kind of agent you will and want to attract by recruiting digitally; strategies for following and engaging in the right conversations online; and high-impact ways to start your social media campaign, such as hosting a weekly video show on YouTube. (1:17:30)

Recruiting the Next Generation (4:39)

Recruiting: Small Things that Make a Big Difference in Recruiting (49:00) Recruiting During the Holidays (5:21)

Recruiting: Panel Discussion (34:56)

Video

SOCIAL MEDIA

STRATEGIES

RE/MAX vs. Century 21 Recruiting Role Play Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against Century 21. (6:01)

RE/MAX vs. Prudential Recruiting Role Play Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against Prudential. (7:26)

Fundraising Can Boost Your Business (4:07)

Marketing Your Brokerage Curt Beardsley of Realtor.com discusses marketing your brokerage through social media; practical strategies for connecting all the different components of your marketing plan; and the do’s and don’ts of social media marketing. (55:54)

2011 Broker Owner Conference Opening General Session Dave Liniger and Margaret Kelly host the 2011 Summer Conference Opening General Session. Highlights include the presentation of the J.D. Power and Associates awards for customer satisfaction and the results of a US survey that show RE/MAX is #1 in many aspects of the real estate industry. (59:17)

RE/MAX vs. Keller Williams Recruiting Role Play Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against Keller Williams. (6:08)

LEADS

34

Become the Leader You Want to Be George Fleming, known as the breakthrough coach in leadership, creating high-performance teams, accelerating results and creating personal breakthroughs in the work place, shares his leadership insights in this session. Learn Fleming’s strategies for developing leadership in all areas of your life. (1:00:00)

Recruiting Process for the Commercial Broker (2:45) Recruiting and Retention (58:56) Recruiting Through Short Sale Programs (4:13)

RE/MAX University Catalog

35

Video

FOR BROKER/OWNERS & MANAGERS

FOR BROKER/OWNERS & MANAGERS

RECRUITING continued...

RECRUITING continued...

Recruit with the J.D. Power Award (3:18)

Recruiting Sideways (2:46)

Time Bandits (3:42)

The Real Value of RE/MAX (7:19)

Recruiting Training (2:55)

Recruiting Through Unique Marketing Strategies (5:07)

Value of Recruiting (3:43)

Recruiting Against RE/MAX: Fact & Fiction (1:13:49)

Relating to Your Agents & Recruits (1:34:45)

Training and Retaining (5:48)

What Will It Cost? (3:37)

Recruit, Retain, Retrain (4:05)

RE/MAX ROI (13:03)

Supportive Brokers = Successful Agents (3:25)

SELLING THE BRAND

Roundtable Presentations: Recruiting (35:03) Secrets of a Master Recruiter (56:48) Secrets to Effective Recruiting & Crafting Your Hit List (1:38:11) The Subtle Side of Successful Recruiting (2:52) Training Trio Tackles the RAPP Program (8:43) Vulnerable Recruits (8:53) What Do You Say? (2:35)

BUILDING YOUR HIT LIST Building and Categorizing Your Recruiting List (4:37) Experience Counts (4:55) Finding Agents to Recruit (4:54) The Litmus Test (7:31) A Program that Works (4:37) Recruiting Agents (2:38) Recruiting Equals Farming (6:18) Recruiting Incentives (6:32) Recruiting Via Facebook (7:29) Recruiting with Pink Slips (1:37) Retain Through Recruiting Strategies (2:40)

VIRAL RECRUITING MESSAGES These videos, also available on the RE/MAX YouTube Brand Channel (YouTube.com/remax), have received more than 100,000 views. They are also available on the RE/MAX Design Center and you can customize them for recruiting by adding your contact information and e-mailing or hosting them. To find them on the Design Center, follow this path: Design Gallery >> RE/MAX Library >> Videos >> Recruiting.

RACE TO RECRUIT Agent Perception (5:37)

The RE/MAX Value Proposition (4:04)

Defining Your Value Proposition (55:46)

Roundtable Presentations: Recruiting Against RE/MAX (44:16)

Handling Objections Role Play (8:10)

Sell the Strengths of RE/MAX. (4:13)

Join RE/MAX How To (3:24)

The Why Behind Why RE/MAX (1:32:53; Quick Hit: 16:51)

REFERRALS Expand Your Market Globally (3:15)

Apples to Apples – The Income Comparison (2:43) Asking Probing Questions (10:31) Crafting Effective Call Scripts (2:28) Convention (1:47) Generational Marketing (1:27) Join RE/MAX: How To (3:19) Meet the Race to Recruit Team! (1:49) Monthly Investment – Cash vs. Financed (7:15) Objection – Met My Cap (4:24) Objection – Too Busy Too Expensive (6:22) Objection – Will My Business Follow Me? (3:09)

RETENTION Trumpet the RE/MAX Competitive Advantage RE/MAX agents do it again! For the 13th consecutive year, they outperformed the closest competitor almost two to one. So what does that mean for you? Learn how to tout the RE/MAX competitive advantage when meeting with recruits and how to use this as a retention tool as well.

Includes scripts and dialogues. (4:04)

Keep Morale High in a Tough Market (2:00) Keep Your Agents Focused (2:50) Keep Your Agents Forever (59:54)

R.O.I – Return on Investment (8:56)

Build Your Office with New Tools (2:56)

Race to Recruit (10 segments)

4 Keys to Retention (4:00)

Retention is in the Details (2:42)

Effective Dialog (Part 1 – 7:14, Part 2 – 4:44)

RAPP (Part 1: 3:58, Part 2: 2:31)

Control vs. Influence (5:28)

Rewarding Excellence (4:10)

Five Steps to Mastering Your Dialogue (5:35)

Recruiting Via Facebook (3:51)

Fill Your Tank (4:18)

Roundtable: Staying Connected with Your Agents (33:02)

Help Your Agents, Help Yourself (3:26)

Role Play: Agent Referrals (6:20)

Great Ideas in Retention, Office Development & Profitability (50:30)

SWAT Your Listings (6:03)

Making More Effective Phone Calls (3:54)

Role Play: R.U. (5:57)

Networking Works! (3:13)

Role Play: remax.com (7:01)

A New Approach to Recruiting (3:42)

Role Play: Sign Calls (4:46)

Recruit with Your Ears (3:53)

Stay on Track for Success: Leadstreet (3:35)

Recruiting by Probing for Pain (4:22)

Stretching Exercise (4:20)

RE/MAX University Catalog

Office Success Story (Part 1: 2:42, Part 2: 4:49) Public Perception (3:22)

Technology Overview (1:46)

Keep Agents From Straying (29:32, QH 4:05)

Recruiting and Retention Strategies for Growth and Profitability (58:56) Retaining Top Producers (4:32)

Training Agents to Work Smarter (2:02)

RE/MAX University Catalog

Video

Agent Personality Types (6:06)

The New ‘Above’ Magazine The sleek new Above magazine is ideal messaging for recruits and agents alike. Use this valuable quarterly publication to get the word out about what RE/MAX has to offer, and encourage your agents to share their tips and strategies through this unique communication resource.

(4:13)

CULTIVATING RELATIONSHIPS

36

Confronting the RE/MAX Myth (2:42)

RE/MAX Recruiting Tools (3:38)

37

Video

FOR BROKER/OWNERS & MANAGERS

FOR BROKER/OWNERS & MANAGERS

RU ORIGINALS

TEAMS

TUESDAYS WITH KATHY

TEAM MANAGEMENT

RE/MAX Senior Training Consultant Kathy Baker presented these regular recruiting seminars.

You can view archived sessions on demand.

Defining Team Members (3:06) A Team Is Like a Marriage (2:39) Training My Teams (3:03)

Building Teams

Sales Skills

Building a Team (4:41) Three-Tiered Fee Structure 2:28

NEGOTIATING & OBJECTIONS Overcoming Fee Objections (3:08)

LEADERSHIP Become the Leader You Want to Be George Fleming, known as the breakthrough coach in leadership, creating high-performance teams, accelerating results and creating personal breakthroughs in the work place, shares his leadership insights in this session.

Learn Fleming’s strategies for developing leadership in all areas of your life.

(1:00:00)

Handling Objections Role Play (8:17)

TECHNOLOGY Peripheral View – Top Tech Trends You Don’t Want to Miss Learn how to translate the things you’ve been doing in the offline world to make new connections online. Curt Beardsley of Realtor.com discusses easy – and fun – ways to make real estate connections using mobile, social media and online search strategies. (55:18)

SOCIAL NETWORKING Marketing the Gen-Y Way (4:27) Recruit the Next Generation (4:39) Using the Web’s Social Networking Power (4:20) Why Embrace Social Media (3:53)

DESIGN CENTER RE/MAX Design Center Updates The RE/MAX Design Center is better than ever. It is stocked with over 100 brand-new designs. Watch to learn more! (2:27)

FACEBOOK Communicating with Millennials (5:16)

Building a Better Website to Get Quality Leads Brian Boero of 1000Watt Consulting shares his seven commandments of online lead generation and conversion that will help agents compete online. These include creating a strong experience, making information easy to access and consume, finding an online voice and meeting users’ expectations. (48:40)

Keep Up With the Facebook Revolution (6:12)

YOUTUBE

LeadStreet Management for Brokers (6:49)

2011 Broker Owner Conference Opening General Session Dave Liniger and Margaret Kelly host the 2011 Summer Conference Opening General Session. Highlights include the presentation of the J.D. Power and Associates awards for customer satisfaction.

LeadStreet Reporting for Brokers (5:11)

Website Design and Development (8:52)

LEADSTREET

“I’ve been with RE/MAX for over 18 years, and the J.D. Power award demonstrates that RE/MAX agents serve their clients better than other agents do.

This is an exciting time to be with RE/MAX.”

TODAY’S MARKET Counter Attack – The Contrarian Approach to the Changing Market (53:23)

Top Ten List: Competing in a Changing Market (3:51)

– Debbie Anderson, RE/MAX Heritage, Keller, Texas

Engaging Today’s Consumer (4:01)

Trumpet the RE/MAX Competitive Advantage (4:11)

Surviving a Down Market (3:49)

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RE/MAX University Catalog

WordPress: Your Marketing Command Center Nicole Nicolay created her company, Agent Evolution, around the WordPress platform, and offers website solutions to real estate brokers and agents. She discusses the five main benefits of using WordPress: affordability, flexibility, search engine optimization, functionality and ownership.

(58:49)

RE/MAX University Catalog

Video

Why RE/MAX? Viral Videos (3:05)

WEBSITE DESIGN

39

Classroom Video

REGIONAL TRAINING EVENTS

MANAGEMENT EDUCATION

RE/MAX Florida

RE/MAX of Ohio

May 15: Tech Tour – Orlando May 15: Tech Tour – Ft. Lauderdale May 16: Tech Tour – Sarasota

April 23-26: Sales Rallies – Locations TBD

Information and Registration: Michelle Silk, (303) 796-3546 or msilk@remax.com

RE/MAX of Indiana April 11: LeadStreet Training – South Bend April 12: LeadStreet Training – Merrillville April 18: LeadStreet Training – Bloomington April 19: LeadStreet Training – Indianapolis South April 25: LeadStreet Training – Indianapolis North May 3: LeadStreet Training – Ft. Wayne May 9: LeadStreet Training – Jeffersonville May 10: LeadStreet Training – Evansville May 16: LeadStreet Training – Indianapolis West May 17: “New to RE/MAX” LeadStreet Training – Indiana Wesleyan University, Indianapolis April 10: Top Producer Webinar (Advanced Training) – Online June 7: Recruiting with LeadStreet (Broker Training) – Merrillville June 14: Recruiting with LeadStreet (Broker Training) – Indianapolis June 21: Recruiting with LeadStreet (Broker Training) – Bloomington Information and Registration: Emily Marquis, (317) 845-2005 or emarquis@remax-indiana.com.

RE/MAX of New England

Information and Registration: Katy Robinson at KRobinson@remax-newengland.com or (508) 655-9400

RE/MAX of New Jersey April 5: 60 Minutes With RE/MAX – Meadow Wood Manor, Randolph April 12: 60 Minutes With RE/MAX – Grand Summit Hotel, Summit April 19: 60 Minutes With RE/MAX – The American Hotel, Freehold April 26: Broker Council Meeting – Renaissance Woodbridge Hotel, Iselin May 3: 60 Minutes With RE/MAX – Glen Point Marriott, Teaneck May 8: New Associate Orientation – Renaissance Woodbridge Hotel, Iselin

RE/MAX PENNSYLVANIA & DELAWARE April 25: Agent Sales Rally – The Ritz Carlton, Philadelphia April 26: Agent Sales Rally – Hyatt Airport, Pittsburgh June 19: RE/MAX Night at the Ballpark – Citizens Bank Park, Philadelphia Information and Registration: Jennifer Martinez, jennifer.martinez@remax.com or (303) 796-3617

RE/MAX of Texas Power Start/LeadStreet Basics (morning class) and Leadstreet Advanced (afternoon class) March 14 – Austin March 15 – San Antonio March 20 – Dallas-Fort Worth March 22 – Houston April 17 – Dallas-Fort Worth April 19 – Houston May 9 – Austin May 10 – San Antonio May 15 – Dallas-Fort Worth May 17 – Houston June 19 – Dallas-Fort Worth June 21 – Houston LeadStreet Website (morning class) and LeadStreet SEO (afternoon class) March 21 – Dallas-Fort Worth March 23 – Houston March 28 – Austin March 29 – San Antonio April 18 – Dallas-Fort Worth April 20 – Houston May 16 – Dallas-Fort Worth May 18 – Houston May 29 – Austin May 30 – San Antonio June 20 – Dallas-Fort Worth June 22 – Houston

RE/MAX 201: Boot Camp for Brokers and Managers

RE/MAX World Headquarters March 12-16 April 16-20 May 7-11 June 11-15 July 16-20

RE/MAX World Headquarters May 21-23 November 27-29

Registration required

This intensive and motivational course provides two-and-a-half days of focused management, recruiting and profitability training. You learn effective ways to boost your business in these challenging times.

This four-day course covers every aspect of running a successful office, giving Brokers the tools and knowledge to build a profitable business.

The course is offered free of charge (attendees must pay for travel and lodging) to new Broker/Owners and Managers, as well as existing office leaders looking for a recharge.

Instructors Kathy Baker and Amy Somerville help attendees thoroughly understand and overcome the challenges of owning or managing a RE/MAX brokerage.

Topics include: • Understanding and applying the RE/MAX Concept • Leveraging the power of the RE/MAX Brand • Budgeting, billing and fiscal management • Recruiting and retention • RE/MAX technology and other benefits and services Course takeaways include a printed workbook, as well as a flash drive with comprehensive resources for recruiting and retention, office management, profitability and more.

For more information or to register, contact Ashley Flowers at (800) 525-7452 or aflowers@remax.com.

Registration required The market is changing. Is your business changing with it?

It is offered to all existing RE/MAX Brokers, Owners and Managers as a follow-up to the Broker 101 Course.

Remember … if you are not moving forward, you are moving backward.

Invest in your success today.

For more information or to register, contact Ashley Flowers at (800) 525-7452 or aflowers@remax.com.

RE/MAX 501: Maximizing Your Office Potential Marriott Wardman Park Washington, D.C. Aug. 12 You set the agenda in this class, presented in conjunction with the 2012 RE/MAX Broker Owner Conference in Washington, D.C. Learn how top Broker/Owners are adapting to various market conditions while increasing their productivity and credibility. Topics typically include fiscal management, profitability, and team-building, while emphasizing recruiting and retention.

You must be registered for the Broker Owner Conference to take RE/MAX 501 in Washington, D.C. Visit the “Events” pages on RE/MAX Mainstreet in the coming months for online registration.

Webinars LeadStreet Basics – 1st Wednesday of each month, 9 a.m.

RE/MAX Design Center – 2nd Wednesday of each month, 9 a.m.

LeadStreet Advanced – 3rd Wednesday of each month, 9 a.m.

Information and Registration: Mike Summerlin, RE/MAX of Texas (281) 828-8888 or www.remaxtexas.com/education

Information and Registration: Megan Stricker at meganstricker@remax.net or (856) 722-5454

RE/MAX North Central April 10: April Training Tour – Appleton, Wisc.

April 11: April Training Tour – Milwaukee, Wisc.

April 12: April Training Tour – Wisconsin Dells, Wisc.

April 17: April Training Tour – Brainerd, Minn.

April 18: April Training Tour – Maple Grove, Minn.

April 19: April Training Tour – Bloomington, Minn.

May 9: RE/MAX & You – Bloomington, Minn.

Information and Registration: Shannon Hicks at shannonhicks@remax.net or (952) 897-0447

TECH ESSENTIALS WORKSHOP RE/MAX World Headquarters – Denver, Colo.

Dates TBD Registration Required Learn how RE/MAX technology can help propel your business forward. In addition to advanced discussions on LeadStreet and the RE/MAX Design Center, the workshop addresses challenges facing real estate agents today.

Topics include: • Technology trends and analysis • Emerging Technologies • Leveraging social networking to build your business • Search engine optimization

40

RE/MAX University Catalog

You’ll need to bring a laptop computer for this hands-on session. Internet access will be provided.

Classroom

April 3: Technology Webinar – Online April 11: RE/MAX & You – Rhode Island April 12-13: CIAS – Rhode Island April 17: Technology Webinar – Online April 18: Tech Essentials – Massachusetts April 24: Platinum Plus Event – Boston May 1: Technology Webinar – Online May 2: RE/MAX Collection Speaker Series – Boston May 9: RE/MAX & You – New Hampshire May 15: Technology Webinar – Online June 5: Technology Webinar – Online June 6: RE/MAX & You – Maine June 11-12: CLHMS – Massachusetts June 19: Technology Webinar – Online

Information: Kristi Murphy, kmurphy@remax.com or (303) 796-3865

RE/MAX 101: Basics of RE/MAX Brokerage Management & Recruiting

To Register

For Workshop dates, select the Training Calendar under the “Learn” tab on RE/MAX Mainstreet. For more information, contact John Chinello at techtraining@remax.net.

RE/MAX University Catalog

41

Webinars

WEBINARS RE/MAX offers regular tech training webinars covering services such as the RE/MAX Design Center, LeadStreet, remax.com and Mainstreet. To find RE/MAX World Headquarters webinar schedules, select the Training Calendar link under the “Learn” tab on the RE/MAX Mainstreet home page. For any sessions labeled region-specific, check Mainstreet or contact your region to see if they are applicable to you. Many regions offer their own webinars or classroom training sessions. Check with your region or visit your regional intranet for information.

RE/MAX World Headquarters The following LeadStreet webinars are intended for Associates in states in which eNeighborhoods administers the LeadStreet system.

Associates in other states should contact their region for training and support. To find out what company administers the system in your state, visit the Downloads section of RE/MAX Mainstreet and enter “Vendor Breakdown” in the search box.

LeadStreet: First Steps to LeadStreet Success This introductory session introduces you to LeadStreet, which captures leads from remax.com and helps you manage them. Discover how to configure your “My Agent Options” feature, set up lead notification, and accept and manage leads.

LeadStreet: Fundamentals of LeadStreet Discover additional features within LeadStreet, including how to further manage your contacts and enhance your listings. Use the preloaded drip campaigns and reports to increase your online marketing strength.

LeadStreet: Click-To-Call Enable consumers to contact you by clicking on the “Connect Now” button in your remax.com listings and on your Agent Microsite. Find out about sending real-time website pages to consumers’ browsers and understand lead capture from Click-to-Call.

LeadStreet: Manage Your Office Website Audience: Owners and Managers only Personalize the appearance of your office website by customizing existing items or creating custom pages and menus, adding graphics and internal and external hyperlinks.

LeadStreet: Management for Brokers and Managers Audience: Owners and Managers only Generate new business for your office and agents, and stay connected with the RE/MAX brand. Explore the back office of the LeadStreet Management System, and discover how to request your office MLS/IDX data feed.

LeadStreet: Maximize eMarketing with Campaign Manager Maximize your online marketing initiatives by creating custom drip e-mail campaigns and recipient lists. Master setting up campaign frequency, and add hyperlinks to direct consumers to related resources.

LeadStreet: Tools and Techniques to Enhance your Website Audience: Region-specific Customize the appearance of your website with themes and graphics. Set up Featured Properties and add internal and external hyperlinks.

LeadStreet: Welcome to your Agent Website Audience: LeadStreet Accelerator Account Users Customize the appearance of your website with themes and graphics.

Set up Featured Properties and add internal and external hyperlinks.

Design Center: Multimedia and Online Projects Set yourself and your listings apart by utilizing Web-based projects.

Create Web commercials, virtual tours, slideshow tours and e-cards.

Then explore distribution options.

LeadStreet: Contact Management Manage your contacts within LeadStreet, including adding or importing contacts, tracking activities and importing email listing alerts.

LeadStreet: Customize Your Microsite Acquire the skills you need to customize your microsite, including setting up your Showcase Properties and Featured Searches, and incorporating custom content to your About, Home and Contact Us pages with images and hyperlinks. Explore your domain name options.

LeadStreet: Enhance Your Microsite with Multimedia Once you know microsite basics, this advanced course guides you through adding multimedia options to your site, along with widgets, Google Analytics tracking code and search engine optimization for your microsite.

LeadStreet: Foreclosures and remax.com Discover the RealtyTrac foreclosure feature on remax.com, which provides consumers with the latest foreclosure listings. Receive and manage foreclosure leads.

LeadStreet: Introduction to Campaigns Plus Audience: Region-specific Add this powerful online tool to your e-marketing business plan. Organize your contacts and generate e-mails and drip campaigns. Effectively use electronic property flyers, postcards, greeting cards and newsletters.

LeadStreet: Listing Management Set your listings apart by managing and enhancing them. Discover how to create professional marketing materials through integration with the RE/MAX Design Center.

42

Design Center: Print Marketing A-to-Z basics, from accessing Design Center, to configuring your agent profile and creating custom print materials with the help of the Phrase and Image assistants.

When you purchase a Roku digital media player, available in the United States and Canada, or a PopBox, available globally, you have on-demand access on your television to more than 1,000 RE/MAX University® training videos, including designation and certification courses.

And that’s not all. Both players open up a vast new multimedia world.

With the Roku, you also get: Netflix – (U.S. only) Choose from more than 17,000 movies and TV shows on demand (monthly subscription) Amazon Video On Demand – View more than 50,000 hit movies and shows on a pay-per-view basis (no subscription required) MLB.TV – Through MLB.TV Premium, watch live and archived major league baseball games (annual subscription) And much more …

With the PopBox, you also get: Internet Apps – An ever-expanding lineup of the Internet’s most popular entertainment, sports, games and social media content Home Media Library – If you have movies, home videos, pictures and music files on your hard drive, PopBox finds them and plays them back Please note: PopBox players work only on HDTVs

To Purchase a Roku

• Visit www.roku.com/remax or www.roku.com/remax-canada • Select Buy Now. The Roku XDS model is your best choice to take full advantage of RE/MAX University programming.

To Purchase a PopBox

• Visit www.popbox.com/remax • Under Add to Cart, select PopBox or PopBox Wireless Trademarks not owned by RE/MAX, LLC are the property of their respective owners.

Technology Technology: Flex Your Social Networking Muscles Put the power of Facebook, YouTube, Twitter and other social media to work for you. Your clients and prospects are there – and so is your competition.

Expand your marketing reach with these popular social networking tools.

Technology: Mainstreet Training Take this guided tour of RE/MAX Mainstreet and its many resources and tools. Create referrals with the Web Roster. Tap into the comprehensive education from RE/MAX University. Pick up on the latest news, and network with other agents on the message boards.

Technology: New Sales Associate Training Get off to a strong start with introductions to RE/MAX Mainstreet, LeadStreet and Design Center. Come away knowing the fundamentals to tap into training, leads, networking and marketing tools.

The RE/MAX University Catalog is published by RE/MAX, LLC, a real estate franchisor serving the industry’s most productive Sales Associates.

Editor Keith Miller

Copyright © 2012 RE/MAX, LLC. All rights reserved. The material herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. The RE/MAX University Catalog is provided to RE/MAX Affiliates as one of many benefits. The opinions of guests appearing in RE/MAX University classes are their own and not necessarily those of RE/MAX, LLC, or its Affiliates, or any of its owners, officers, employees or agents.

Art Director LeAnn Claar

RE/MAX, LLC, is an Equal Opportunity Employer and supports the Fair Housing Act. Each RE/MAX® Office is independently owned and operated.

To reach the RE/MAX University staff, call (303) 770-5531.

E-mail: ru@remax.net.

Legal Notice: RE/MAX, LLC, is not responsible for the content of advertisements and assumes no liability for any claims arising therefrom.

To order additional subscriptions to the RE/MAX University Catalog: Call the RE/MAX Order Desk at (303) 796-3672. If your RE/MAX University Catalog doesn’t arrive, contact Membership Services at (303) 770-5531.

RE/MAX World Headquarters 5075 S. Syracuse St. Denver, CO 80237

remax.com RE/MAX University Catalog

111639

Please recycle

16-Hour Course, 90-Day Program Close More Transaction Sides in Less Time Designed exclusively for RE/MAX Sales Associates by one of the real estate industry’s premier trainers, “Sales Power” will help you: • Generate online referrals • Generate business from expireds and FSBOs • Become an appointment-setting machine • Formulate clear and convincing price-reduction strategies You will also learn powerful, profitable approaches to: open houses, listing and buyer presentations, lead generation through social media, helping at-risk homeowners, creating a team – and earning more business from your past clients and other spheres of influence.

Agent Kit Cost: $297, Mentor Kit Cost: $397* Questions? Call (888) 720-5192

See page 11 in this Catalog for registration information. * Plus $14.97 Shipping and Handling.

Tom Ferry (888) 866-3377 salespower.remaxuniversity.com

ABOVE & BEYOND

FULL SPECTRUM

BUILDING BLOCKS

INSIDE STORY X X X X X X XCXOX AX CX HX IX NX G X

Time to Shine

Q: H OW CAN YOU SET YOURSELF UP FOR A GREAT 2012?

A: START NOW!

I

BY TOM FERRY

LOVE THE FOURTH QUARTER. THIS IS, BY FAR, MY

Check. Holiday parties. Check. Now, count up the

favorite time of the year. The summer selling season has

number of days you have left to build your business.

passed and the real gamers in real estate begin to shine.

Think about what you can do in that time frame. This

This is the time of year when the best get better and

the weak plan out their holidays.

The fourth quarter is where the finishers step up, stand out, list and sell more, and close out the year. This is your time to shine.

As always, this journey begins with a choice. You have to decide which agent you want to be, starting the new year: The depressed agent: Desperate for a deal, upset with themselves for not working in Q4, worried about finances after overspending without any pending sales; slithers back into the office around Jan. 15 wondering, “Where do I start?” Or …

The agent who did the work in Q4 and is experiencing the benefits: They have a strong inventory of sellable homes listed, with several listings secured from December appointments set to go live in early January.

Their scheduled closings from sales in November and December have them feeling bullish about 2012.

Their lead pipeline of buyers and sellers is huge. They are in communication and have 10 pre-scheduled appointments

exercise is important. By scheduling time off, you can work in smaller bursts, knowing there are plenty of fun breaks along the way.

“This is 2. Create a B.S.G. the time of year when the best get better and the weak plan out 3. Tersus satus!

(Latin for a “clean start.”) their holidays.”

for January.

Their teams are feeling informed, involved, well trained and empowered to conquer the world. Actions in

That’s right: A Big Sexy Goal. Decide how many listings taken, listings sold and

buyer sales you want in Q4. Stretch your-

self. Remember, in Q4 your competition is winding down, so this is the time to step

it up. Once you’ve established your goals,

make them tangible and visual. Hang them in your office, laminate them and put them in your shower, give a copy to your man-

ager, your coach and, most importantly, to the people who love you the most. Create

incentives for completion and painful consequences for falling short.

Schedule a day to completely clean your

environment. In studying peak perform-

ance, we see that agents who have taken time to clean up, organize, throw away,

file away and reset their systems always create a breakthrough in production. So schedule a day for it.

Q4 have created a culture of success.

As a RE/MAX agent, you’re choosing option two, I’m sure.

So here are eight tips to help you finish the year strong:

4. Fish where the fish are.

In Q4, focus your marketing and lead generation activi-

1.

18

Mark out your path.

ties on the sources that have created the most transactions this year to date. Has it been your database? Open

The first step in your journey is to pull out your calendar

houses? Expireds? Your farm? Online campaigns? In Q4,

and schedule all the time off that you want in the fourth

it’s critical that you step it up on what works rather than

quarter. Thanksgiving. Check. Two weeks in December.

trying new campaigns or marketing strategies.

F A L L 2 0 1 1 A B O V E T H E R E / M A X M AG A ZI N E

5. Anticipate the obvious question:

Why should I list during the holidays?

You know the objection is going to come up, so create a marketing campaign that answers it in a consumer-centric way.

We all know the world-famous “Top 10 Reasons to List During the Holidays” flier: No. 10 – Only serious buyers look at homes during the holidays; No. 9 – Your house looks more like a home, allowing prospective buyers to fall in love with it; and so on. The bottom line is: If you have a flier, a blog, or a video post about this, you’ll be poised and ready to handle the objection.

6. Take inspired action.

After coaching thousands of people, we

know there are three types of actions. (1) No action: Stuck in your head, which is

BOOST YOUR SALES POWER The RE/MAX exclusive “Tom Ferry’s Sales Power for RE/MAX” course helps agents diversify lead generation, increase skills, close more sales, and win over more buyers and sellers to establish a sustainable and predictable stream of business.

THE 16 TRAINING MODULES COVER THESE TOPICS & MORE: trategies to generate S more referrals online How to drive more qualified buyers to open houses astering the buyer M presentation reating a powerful C listing presentation dvanced social media A lead-generation systems W inning expired listings

results. Prospects are more attracted to you. You schedule more appointments and win more business.

7.

Accept no drama.

If you want a big Q4, I’m going to strongly encourage you to post a few signs in your office and home that state, “Drama-Free Zone.” Now, the drama-free zone begins with you. Find your solution. It might be a combination of meditation (or prayer), exercise (break a sweat!), diet (eating five or six small healthy meals a day) and sleep (yes, I recommend seven hours a night).

8. Consider a program.

When we are in a program, we do more, act more and produce more. Whether it’s an office sales competition or participating in a mastermind group, a coaching program, or a structured learning program like our new Sales

be. (2) In action: Making the calls, show-

istressed properties D marketing

ing a house, doing your thing, basically,

orking at level 10 W

simply do better when surrounded by

going through the motions. (3) Inspired

Increasing your business with a team

others who are going all out.

a pretty scary place for a salesperson to

action: Where you are radiating success, joy, expertise, professionalism and even some fun. When you operate in inspired action, you generate significantly better

Learn more at salespower.remaxuniversity.com

Power (exclusively) for RE/MAX, we

I promise you this: Take inspired action on these eight coaching tips and when I see you at RE/MAX R4 in March 2012, you’ll be grinning from ear to ear.

A B O V E T H E R E / M A X M AG A ZI N E F A L L 2 0 1 1

19

ABOVE & BEYOND

FULL SPECTRUM

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INSIDE STORY X X X X X X XSXTX RX AX TX EX G X Y X

What’s the

Plan?

TOP 100 PRODUCERS AGREE THAT HAVING A SOLID BUSINESS PLAN IS ESSENTIAL. HERE’S HOW THEY MAP OUT THEIR YEAR.

BY AMANDA OK K ER

UST AS IT’S HARD TO GET FROM POINT A TO POINT B without a route in mind, reaching your full potential in real estate becomes infinitely more difficult – or impos-

PETER HOGETERP

sible – without a strong, strategic business plan in place.

As 2012 approaches, it’s important to map out a direction

# 6 Canada Individuals

for the year. Where do you want to go? How do you expect

# 8 Individuals Worldwide

to get there? What sort of detours will you allow yourself

RE/MAX Escarpment Realty

on the way?

Stoney Creek, Ontario

Here are some business-plan ideas from seven members of

LIFETIME ACHIEVEMENT AWARD

the 2010 RE/MAX Top 100. Take their advice on goals, budgets and activities, determine what elements would work in your situation, and craft your own personal pathway to the top.

JESSICA CHAN # 33 Canada Individuals # 56 Individuals Worldwide

ASI ELGRESSY

RE/MAX Real Estate (Mountain View)

# 1 Commercial Individuals Worldwide

Calgary, Alberta

# 7 Individuals Worldwide

LIFETIME ACHIEVEMENT AWARD I set a new production goal at the beginning of each year. I look back at my goal for the previous year, and I determine a new amount that I think I can achieve without increasing my work hours. Although I base my goal on production, the most important thing to me is balance and time off. I have a new team, and I’m looking forward to developing our systems to free up my time even more. Good time management is a must for achieving our goals.

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I’ve developed a sixth sense about how my production is looking throughout the year. If you’re systematic about your business, over time you see when something is not working out before you have to evaluate it on paper. It’s a good place to be; I can calibrate my strategies as needed and focus on service and diligence. I approach my plan a little conservatively, and I don’t get greedy. I give to receive, which I believe has helped me reach a magnitude of sales that made it possible for me to donate $100,000 to build a local arena.

F A L L 2 0 1 1 A B O V E T H E R E / M A X M AG A ZI N E

RE/MAX City Haifa, Israel LIFETIME ACHIEVEMENT AWARD Every year, I sit down with my agents and team members to go over their business plans, and when their transaction and sales volume goals are set I can build my own. With a volume estimate, I can take out expenses for advertising and other programs, and decide what new tools I can bring in for agents. Travel to international RE/MAX events always fits in my budget.

Why RE/MAX ELITE?

What Does Your Company Do For You? With RE/MAX ELITE you know what you are getting up front. We are extremely open with our business model and don't hold anything back. The following are some of the many benefits that you will receive once you join RE/MAX ELITE:                          

Professional Office Staff On Site Technology & Social Media Marketing Guru Professional Office Facility BecomeAnEliteAgent.com Call Coordinator – 7 days a week Full-Time Property Management EliteResourceCenter.com E-Showings for your listing appointments StartHomeSearch.com NO "FLOOR” CocoaBeachPropertiesForSale.com Paperless Office Unique Office Phone & Fax Line (Melb) BrevardElite.com The Beast printer, copier, fax & scanner EliteCDPE.com Wireless Internet Negotiate your own Commissions!

SearchBrevardRealEstate.com On-site Postage Machines facebook.com/REMAXElite No Weekly Meetings No Commissions on Personal Property facebook.com/DiscoverBrevardFL Sales Commissions paid at CLOSING twitter.com/REMAXElitefan Florida Today Discounts youtube.com/BrevardElite Overnight Shipping Discounts Agent Resource Website (Forms, logos & more) youtube.com/BecomeAnEliteAgent RE/MAX ELITE Trade Show/Event Package brevardelite.wordpress.com On Site Notary FREE Homes.com leads elitepropertymanagement.wordpress.com FREE Broker leads remax.com * homes.com Transparent Leads Rotation List Flexible Pay Plans Exclusive Pay-Per-Click Campaign for Lead Generation and a buyer’s dashboard on steroids!

(Visit our fully functional demo site at www.BrevardTigerTeam.com to see what your customers will see).

Office Websites

Come join the winning team at RE/MAX ELITE. #1 RE/MAX office in Brevard County (2009,2010, 2011). Our Office Statement is to treat all of our Clients with Honesty, Integrity, and Professionalism. We understand that the Agent is our Client, so we set out to exceed your expectations. Although we are not perfect, we strive to give you the perfect office environment to thrive in. We pride ourselves in having an upbeat office environment and one where Agents understand the power of positive thinking. Negativity is all around us, so it is up to us to seek out all the positive things in life and business.

We truly appreciate you taking the time to learn more about our Company. There is an old saying that if it sounds too good to be true, then it probably is. Although this may be the case with a lot of things, I can assure you that everything we share with you is the truth.

Don't just take our word for it, please feel free to contact any of our Agents and ask them anything you want. I know seeing is believing, and if you take that leap of faith, I'm confident your life will change for the better!

We are always available to meet or answer any questions you may have. You can reach Justin Brown directly at (321) 863-7653, Heather Holliday at (321) 704-4018, or Steve Romano at (321) 432-0342 . We respect your privacy and guarantee you that all meetings will be kept strictly confidential. We look forward to hearing from you soon.

Visit www.BecomeAnEliteAgent.com for Agent testimonials, Office Staff Bios, Marketing & Commission Plans, etc.

Respectfully, Justin Brown - Broker/Owner | Steve Romano - Broker/Owner | Heather Holliday – Director of Career Development / Trainer