Office News Elite Transaction Management pg 14
1st Quarter Happy Hour Social Pg 3
Featured Agent: Dee Dee Sheffield pg 23
2014
RE/MAX vs. The Industry pg 9
News and Business – Building Ideas What MOVES You? BrevardElite.com April 14, 2014
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Links & Content Website Links: Training Center RE/MAX Mainstreet Paperless Pipeline ShowingTime RE/MAX University The ABOVE Magazine
Did you know? Children tend to grow a bit faster in the spring than during other times of the year!
In This Issue: Events Tom Ferry Trivia Contest Webinar Article: Facebook Location Feature 2013 Year In Review 2014 RE/MAX vs Industry Market Share Chart Article: RE/MAX Agents Lead Article: Vacation Home Sales Up Article: 5 Things for Higher Conversions Article: Elite Transaction Mgmt Article: SmarTargeting RE/MAX University Article: 12 Things to Never Tell Article: E-Signature Options Article: Weird Things with Peeps Anniversary & Birthdays Found on Pinterest Featured Agent Awards
Page 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 23 24
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Events Technology Tuesday Lunch & Learn April 22nd @ Noon Suntree Training Room Open Round Table Discussion Bring laptops/tablets etc
RSVP: candace.brevardelite@gmail.com
1st Quarter Happy Hour Social Tools for Your Business on Mainstreet There is more to Mainstreet than many of you many know! This webinar will focus on tools for your business that are accessible to you on Mainstreet (www.remax.net).
April 29 @ 12 Noon Register Now >>
Thursday April 24 5pm – 7pm The Melting Pot The Avenue in Viera 2230 Town Center Let's CELEBRATE another great quarter! Join us for Food, Drinks, Fun and More! Door Prizes Provided by Dyer Mortgage & Our Preferred Partners BrevardElite.com
Are you a lean mean appointment setting machine? Let's make 2014 your best year ever!!! Tom Ferry refresher training starting on Wednesday, April 30th at 9:00 am. Kim Osman
Call Today! 321.549.0678
The objective of this training is to review ideas presented in Tom Ferry's Sales Power Program and assist you implementing the strategies you choose to build the foundation of your business. It will also provide you with accountability. YES! The big A word. :)
Find out why It's Always A Great Day at the Kim Osman Agency
We will not watch his videos. We will spend time talking and discussing his ideas. 100% participation will be required!
kosman1@kimosmanins.com
Pete Osman posman1@kimosmanins.com
If you do not have the Sales Power System, please, see Susan Lewis: susan.brevardelite@gmail.com “I took Tom Ferry Sales Power in the Fall of 2011. It was life changing. The class was the boost I needed to remind me of the things that I needed to be doing as well as give me many ideas to take it to the next level. I then signed up for coaching in the Spring of 2012 and that is what really sent me over the top in my business! IF you need a boost and some direction for your business, I highly recommend taking this class!� Kerry Ramage RE/MAX Elite BrevardElite.com
Weekly Trivia Contest Answer the trivia question correctly and you could be our next winner! Winner of the gift card this week: Kerry Cowart Kerry knew that RE/MAX Elite had 2,244 followers on Friday April 11. This Week’s Question: How often does an agent need to login to LeadStreet to be eligible for leads? Tony Fletcher Account Executive tfletcher@ahslink.com 800.735.4663 "I have had to use my AHS warranty a few times this past year. It has been so easy to contact you, and the service workers who come to my home are friendly and very helpful. They have gone above and beyond to teach me about the systems in my new home, and how to keep them working properly." ~Shannon C.
Winner will be announced in next week’s newsletter & will win an extra special gift certificate! Send your answers to: candace.brevardelite@gmail.com
Larry C Satterfield (321) 987-9052 BrevardElite.com
Live Online Training (Webinar) Webinar: "How to run Facebook Ad campaigns to generate leads"
Presenter
Chris Scott Thursday: April 17 12:00 pm – 1:30 pm
1)
Overview of Facebook’s advertising tools and how to use them.
2)
How to setup a Facebook advertising campaign
3)
Running ads that get responses on Facebook & examples of ads you can run.
4)
Improving results with split testings and FBs reporting tools
5)
Question & Answer Session
Brand Transfer & Storage 1731 Cogswell Street Rockledge, FL 32955
321.632.5020 Ext. 102
>>Click to Claim Your Spot <<
www.brandtransfer.com
HAPPY HOME INSPECTIONS happyhomeinspection.com Veteran-owned company Established 2000
Please give us call 321-302-1120 BrevardElite.com
Facebook Launches 'Nearby Friends' Location Feature for Meet-Ups IRL Facebook has always encouraged you to share with your friends â&#x20AC;&#x201D; your favorite movies, pictures, and life updates. Now Facebook wants you sharing your location, too. The social network on Thursday announced Nearby Friends, a new feature built into Facebook's mobile app that allows you to see which of your friends are close by, and even share your exact location with others. Continue >>
"I can't balance a blimp, but I can help you balance your portfolio" Bob DiBella, CLTC Financial Services Representative Registered Representative Investment Advisor Representative
www.rdibella.metlife.com 321.610.9934 321.255.1480 rdibella@metlife.com BrevardElite.com
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6450 N. Wickham Rd, Suite 106 Melbourne, FL 32940 Phone: 321.242.7660 Fax: 321.242.1675 www.prestigeclosings.com
Tiffany Fortenberry 321.288.8931 Shawn Fortenberry 321.302.0031
RE/MAX Agents Lead Competitors DENVER – RE/MAX agents continue to outperform all competitors, ranking as the most productive among the elite national real estate franchises. According to preliminary results from the 2014 RISMedia Power Broker Report Top 500, the productivity of RE/MAX agents was more than double the average of agents at competing brokerages. RE/MAX agents on average not only closed more transaction sides, but also claimed a sales volume 69% higher than the average of all competing agents in the Report. “There are some real estate companies with more offices and agents in the Power Broker Report,” said RE/MAX CEO Margaret Kelly. “But the real test for any homebuyer or seller is whether their agent gets the job done. And, year after year, the numbers show that RE/MAX agents are the most productive among the national brands.” According to the Report, in 2013, RE/MAX agents averaged $4.3 million in sales volume - a 26% increase over 2012, while competing agents
Prestige Title of Brevard has the knowledge, experience, and resources to get your real estate transaction closed. So whether you’re a buyer, seller, mortgage broker, lending institution, or real estate professional we want to be your preferred title insurance provider of choice!
averaged just $2.5 million. RE/MAX agents also averaged 17.5 transaction sides each - an increase of 4.3% over their 2012 performance. The average for all other agents in the report was just 8.4 sides. Continue >>
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Vacation home sales up in 2013, investment property declines Vacation home sales rose strongly in 2013, while investment purchases fell below the elevated levels seen in the previous two years, according to the National Association of RealtorsÂŽ (NAR). NARâ&#x20AC;&#x2122;s 2014 Investment and Vacation Home Buyers Survey, covering existing- and newhome transactions in 2013, shows vacation-home sales jumped 29.7 percent to an estimated 717,000 last year from 553,000 in 2012.
Investment-home sales fell 8.5 percent to an estimated 1.10 million in 2013 from 1.21 million in 2012. Owner-occupied purchases rose 13.1 percent to 3.70 million last year from 3.27 million in 2012. The sales estimates are based on responses from households and exclude institutional investment activity.
Contact: Kelly Cox 321.751.8711 Pillartopost.com *Leader in our industry in home inspections BrevardElite.com
5 Things You Can Do Today for Higher Conversions Tomorrow Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers. Is your site as optimized for conversions as it should be? Even if you are constantly testing and optimizing, you probably still have room for improvement. But whether you are just getting started with optimization or have been at it for years, here are five easy changes that you can make to your website to boost conversions. Get Real With Your Photos There is no doubt that human imagery is a fantastic marketing tool. There are countless studies and examples to prove it. However, there's a right way and a wrong way to use these images. Using generic stock photos - especially of people is the wrong way. Stock photos are not brand-specific. Chances are, customers have even seen the exact same photo on another website. The message that you are just one of the crowd is not one that will inspire confidence or lead to high conversion rates. These photos also tend to be widely unrealistic. The standard photo of the enthusiastic online shopper, for instance, will not be confused for a real customer by even the most naive of site readers.
Rather than using the same, tired pictures as everyone else, use wellplaced images of genuine customers, clients, products (in context), or company faces. Every photo on your site needs to serve a purpose beyond just "filling space" or looking good. Use photos that will show the benefits of your product or service, build credibility, aid navigation or interaction (for example, by "pointing" toward a call to action), or tell a story that helps the visitor understand the end value of your product or service. And whatever you do, steer clear of free or cheap stock imagery. Tell 'em What to Do The call to action is the most important part of your page. Yet a shocking number of sites play hideand-seek with their call-to-action buttons, making them "blend in" with the color scheme of the page or burying them so far down on the page that the likelihood of a visitor scrolling that far is nil. Continue >>
877.390.6630 www.CirclePix.com
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Elite Transaction Management It has been said that an agent averages 19 hours of their time on a transaction from contract to closing. We are giving you back most of that time, so that you can focus on activities that drive in more income for your business!
Home Warranty Free to Your Clients!!
We have established exclusive pricing for these service and you only pay at closing. Contact Denell Hastings for more info!
Denell Hastings 321.775.8178 Denell.brevardelite@gmail.com
321.775.8212 jason@trusthip.com
Get started with your FREE estimate today! BrevardElite.com
SmartTargeting for RE/MAX SmartTargeting is the premier marketing solution for RE/MAX Affiliates, used and trusted by thousands of real estate professionals nationwide. SmartTargeting puts into your hands a complete marketing system to generate more listings, includingâ&#x20AC;Ś Exclusive access to top seller prospects in your territory
automated Facebook ads, lead capture websites, direct mail and more The SmartTargeting mobile app for prospecting on the go
Homes ranked by likelihood to sell Precise, sellertargeted marketing campaignsâ&#x20AC;&#x201D; including
Work Smarter. SmartTargeting focuses you on the homes most likely to sell.
View the Website >> BrevardElite.com
Paul McDonough
3199 Suntree Blvd., Suite 2 Rockledge, FL 32955 Phone: 622.5333 Fax: 622.5336
Vynn Perchart
*AUTO *HOME *LIFE *BUSINESS www.SuntreeInsurance.com
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12 Things You Never Tell a Client But Want To! Let's face it. As an agent, sometimes you've got to grit your teeth, stroke the egos, and bite your tongue to get the deal done. Here are 12 things you only wish you could say and some tactics for getting through some tough conversations.
Our Property Management Division Your clients can fill out their credit application and pay online. It is easy and menu driven. If you
have any questions please call Sheryl at 321-863-7824 cell or 321-775-8122 - office and she will be happy to tell you all about it. Click Here to see 321rentals.net Thank you for your support and referrals! Be the best you can be each day! BrevardElite.com
VISIT OUR WEBSITE! www.hmsnational.com
Wells Fargo Expands E-Signature Options Wells Fargo will be widening its acceptance of electronic signatures for mortgagerelated documents using DocuSign, a leader in digital transaction management. “The move by one of the nation’s leading mortgage investors demonstrates continued momentum of electronic signature acceptance among financial service providers,” DocuSign says in a statement. “We believe it’s inevitable that financial institutions will follow the lead of visionary organizations like Wells Fargo Funding and adopt electronic signature for every transaction that formerly required a pen and
paper signature,” says Ken Moyle, DocuSign’s chief legal officer. Wells Fargo’s move follows on the heels of the Federal Housing Administration’s announcement in January that it would allow electronic signatures on mortgage-related documents. Wells Fargo will begin to accept e-signatures on documents generated and signed prior to closing, including disclosures and loan documents. DocuSign says that e-signatures can expedite the processing of mortgage paperwork and “make real estate transactions easier, faster,
more convenient, and secure while minimizing paperwork, reducing errors, and assuring compliance with all applicable legal regulations.” “We are delighted that Wells Fargo Funding … is taking strong, positive steps on behalf of its vast ecosystem of brokers to accelerate transactions and keep business digital,” Moyle says. Source: “Wells Fargo Funding Embraces DocuSign for Mortgage Documents,” BusinessWire (April 15, 2014)
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10 Weird Things to Do With Peeps So You Don't Have to Eat Them Where my Peeps at? It's finally spring, which means Easter candies are filling our baskets stomachs once again. Every holiday has its own signature seasonal treat. Christmas rocks candy canes, Halloween reluctantly has candy corn, but Easter owns the strangest treat of them all â&#x20AC;&#x201D; Peeps. These freaky fluorescent critters are odd to say the least. In fact, many of us don't even eat the marshmallow-y snack. So what do you do with them? To celebrate this strange treat, here are a few of the
weird things you can do with your Peeps after you've downed all the jelly beans and feel crazy.
Read More >>
Refer a Friend and get a $25 Credit on Future Rent or Merchandise
Phone: (321) 433-3341 www.storesmart.org
800+ Standard & Climate Controlled Storage Units in a wide range of sizes 24/7 gate access & Sophisticated Security System BrevardElite.com
Silvia Mozer – 3 Years Bev Richards – 1 Year
Lou Ann Janke – 1st Ashley Westbrook – 3rd Linda Weir-Reiss – 7th Grace Vista – 8th Mark Lewin – 8th
Bree Fary – 1 Year Peggy Penridge – 1 Year Ashley Westbrook – 4 Years
Jennifer McCoy – 9th John Haley – 9th Joy Frankel – 10th Scott Case – 16th Diane Macaya – 21st Karen Biamonte – 27th
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Found on Pinterest
Baked Eggs in Hash Brown “Nests” (cups) • 6 to 8 medium russet potatoes • Salt and ground pepper • Cooking spray • 24 large eggs
Directions 1. 2.
3.
4.
Preheat the oven to 400 degrees F. Bake the potatoes until tender, 45 minutes to 1 hour. Allow to cool, and then peel and grate them. Season well with salt and pepper. Spray two 12-hole muffin pans generously with cooking spray. Scoop 3 to 4 tablespoons of grated potato into each muffin hole. Use your fingers to gently press down the sides and bottom in each muffin hole to make a nest. Spray again with cooking spray. Then bake for 15 to 20 minutes. Watch and make sure they do not burn. Allow the nests to cool. Then crack an egg into each one. Sprinkle with salt and pepper and bake until the whites are set, about 15 minutes. Want your listings pinned to our account? Contact dd.brevardelite@gmail.com
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Found on Pinterest
Want your listings pinned to our account? Contact dd.brevardelite@gmail.com Check us out on: BrevardElite.com
them honestly. Sometimes a property they love is not in their best interest, and sometimes when they can’t see objectively, I try to put it all in perspective. It is not about the sale, it is about what is best for them. Q: Tell us about your favorite volunteer experience? A: My favorite volunteer experience is when I was in charge of the renovation of the Historic Cocoa Village Playhouse. I have great satisfaction when I walk in and see the seats I designed, and see the chandeliers I ordered and the entire project from floor to ceiling. It took so much of my time and I can look at it all with many memories of planning and it is a great feeling to see it completed so beautifully. Q: What should we know about you?
This Week’s Featured Agent Dee Dee Sheffield ddshffld@aol.com Q: What do you like most about Brevard County? A: I love Brevard County for the wonderful natural resources we enjoy and the small town feel of Cocoa Beach. It reminds me of where I grew up in Hawaii in the 60’s. Q: What is your business philosophy? A: My business philosophy is to treat people how I wish to be treated and to always remember that this is a very important time for each person whether they are buying, selling or renting and to try to put myself in their place and advise
A: What should you know about me? I like to help people and projects, so with that motivation I am now running for public office as City Commissioner Seat #4 of Cocoa Beach. I currently serve on the planning board. I want to protect our natural resources and improve the aesthetics of Cocoa Beach. Many times my clients comment on how it appears and I would love to give our city better curb appeal! My husband Harry and I raised our children here and we are blessed to have such a great place to raise our family. Now that the kids are off on their own, it’s time to give back to the little city that gave us so many great memories! Vote for Dee Dee November 2014! City of Cocoa Beach, Planning Board Candidate for City Commission Seat 4 www.cityofcocoabeach.com BrevardElite.com
2014 Awards Recognition
Lindsay Sanger
Steve Romano
Bobby Freeman & Jennifer McCoy
Kerry Ramage
Silvia Mozer
Karen Osiniak
Brad Kuhns
Bridget Sentz & Carolyn Smith
Karen Biamonte
Steve Vitani
Joy Frankel
Mary Gowenlock BrevardElite.com
2014 RE/MAX Florida Region MTD = February YTD â&#x20AC;&#x201C; January to February
Karen Osiniak #76 YTD Individual
Lindsay Sanger #14 MTD Individual #18 YTD Individual
McCoy-Freeman Group #5 MTD Team #5 YTD Team
The Romano Team #49 MTD Team #41 YTD Team
Silvia Mozer #32 MTD Individual The Kuhns Group # 46 MTD Team
Platinum Group # 20 MTD Team #30 YTD Team
Coastal Estate Team #24 YTD Team BrevardElite.com
Wishing you a fantastic Friday on behalf of your RE/MAX Elite Family!
321.752.5858 BrevardElite.com Your Supporting Staff
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