BME_GuideBook_2025_DigitalCopy

The British Music Embassy 2024 stage powered by Production Park

FOREWORD

It’s that time of year! Returning to the selfproclaimed music capital of the world, we’re thrilled to showcase the kaleidoscopic UK sounds of tomorrow on this global stage. Austin is teaming with life – from the croaking frogs on Ladybird Lake and chirping bats under Congress Bridge, to venues crawling with music lovers eager to hear the next big thing. It’s buzzing.

As the host of Selector Radio, it’s an honour to celebrate UK sounds in all their glory every week. Cultural exchange and collaboration are at the heart of what we do, making our partnerships with the British Music Embassy and our friends at BBC Introducing

the talent of our emerging acts at SXSW is

truly special. With our shared mission of highlighting the rich and diverse sounds from the Isles, watching industry leaders witness the talent of our emerging acts at SXSW is unparalleled.

Here’s to another week, then - of admiring

Here’s to another week, then - of admiring embroidered cowboy boots, and sore feet from dancing in them all night long.

- Sian Eleri

SIAN INTERVIEWING PORIJ

UK HOUSE SCHEDULE

K features K

UK House features four days of flagship activations including expert led discussions, music performances and live experiences. Immerse yourself in the best of UK innovation across creative, tech & AI, music, film, TV, games, advertising, art and design – all taking place across two live stages and multiple experience zones at Palm Door On Sixth. Here are some of the highlights:

SATURDAY 8 MARCH

ATURDAY 8

WIRED X GREAT CAMPAIGN: UK & US Tech Collaborations that are transforming the Music Industry

CONVERSATION SERIES: Advertising for Good; Future of the Bathroom; Women in Tech, Film & Immersive; Leveraging virtual worlds to the Tik Tok generation

STAY & PLAY – IMMERSIVE ACTIVATIONS: Experience the best of the UK’s Creative innovation

IRED Future & Tok PLAY ACTIVATIONS: UK’s

SUNDAY 9 MARCH

SUPER SUNDAY AT UK HOUSE: Football, Fandom & the Future of Brands

CONVERSATION SERIES: Smart Cinemas; Cultural Power; Fan Engagement

STAY & PLAY – IMMERSIVE ACTIVATIONS: Experience the best of the UK’s Creative innovation

ONDAY can

MONDAY 10 MARCH

NORTH – DIFFERENT BY DESIGN: Join Liverpool, Manchester, North East, Tees Valley, and West Yorkshire for a BBQ, live music, mini-movie theatre and immersive games celebrating the UK’s North.

FORGE INNOVATION WITH MIDLANDS UNIVERSITIES: From Peaky Blinders to Paul Smith – the Midlands is a global creativity hub. See, play and taste cutting-edge CreaTech, Hologram and Immersive Technology emerging from Midlands universities.

UPER UNDAY ORTH Liverpool, theatre UNIVERSITIE : From Paul a global creativity hub. See, play and cutting-edge Hologram and Immersive Technology emerging from Midlands universities.

TUESDAY 11 MARCH

UESDAY MARCH

UTURE

FUTURE ARTS AND CULTURE TAKEOVER: presented by British Underground, Arts Council England and British Council

STAY & PLAY – IMMERSIVE ACTIVATIONS: Experience the best of the UK’s Creative innovation

Scan here for full UK House programme

SATURDAY 8TH

6:30PM – MIDNIGHT

UK HOUSE / BME OPENING PARTY

FREE BY RSVP

11:00PM Sam Ryder

10:00PM Tokio Myers

9:00PM Beth McCarthy

8:00PM Jo Hill

6:30PM INVITE ONLY RECEPTION

SUNDAY 9TH

8:00PM – LATE

GREATER TOGETHER @ BME

FREE BY RSVP

JURASSIC 5’S SOUP aka FULLEE LOVE

The Beatbox Collective

The Beatbox House & HerShe

The Petebox Spiderhorse Adjua

Kimberly Zielnicki

DJ Mr Switch + Special Guests

MONDAY 10TH

7:30PM – LATE

BEYOND THE MUSIC OFFICIAL SXSW SHOWCASE

11:20PM Ellur

10:40PM The K’s

10:00PM Fourth Daughter

9:20PM Gen and The Degenerates

8:40PM Lizzie Berchie

8:00PM Dilettante

TUESDAY 11TH

7:30PM – 1:00AM

FUTURE ARTS & CULTURE OFFICIAL SXSW SHOWCASE WITH [PIAS] & RISTBAND

12:00AM OneDa

11:20PM Steam Down 10:40PM Gurriers

10:00PM Pivots

9:20PM Delivery

8:40PM Cloth

8:00PM Yoshika Colwell Venice Bleach

VR performances repeat across the evening

WEDNESDAY 12TH

1.00PM – 6:00PM

NORTHERN SOUND DAY PARTY

FREE BY RSVP

5:30PM Ellur

4:50PM OneDa

4:10PM Finn Forster

3:30PM Amelia Coburn

2:50PM Dilettante

2:10PM Cortney Dixon

1:30PM The K’s

WEDNESDAY 12TH

7:30PM – 1:00AM

BBC INTRODUCING

OFFICIAL SXSW SHOWCASE

12:00AM Big Special

11:20PM Alt Blk Era

10:40PM Man/Woman/ Chainsaw

10:00PM Maruja

9:20PM Freak Slug

8:40PM Mary In The Junkyard

8:00PM Jasmine.4.t

THURSDAY 13TH

1.30PM – 6:00PM

BAND SHARE / OUTPUT

BELFAST DAY PARTIES FREE BY RSVP

5:20PM Alt Blk Era

4:40PM Wynona Bleach

4:00PM Venus Grrrls

3:20PM Winnie Ama

2:40PM Shao Dow

2:00PM JC Stewart

THURSDAY 13TH

7:30PM – 1:00AM

BBC INTRODUCING

OFFICIAL SXSW SHOWCASE

12:00AM Confidence Man

11:20PM Sam Ryder

10:40PM OneDa

10:00PM Black Fondu

9:20PM Jo Hill

8:40PM corto.alto

8:00PM Jacob Alon

FRIDAY 14TH

1.30PM – 6:00PM

FATSOMA DAY PARTY FREE BY RSVP

5:20PM Steam Down

4:40PM twst

4:00PM Korda Korder

3:20PM Nature TV

2:40PM INSXGHT

2:00PM Ny Oh

FRIDAY 14TH

7:30PM – 1:00AM

BBC INTRODUCING OFFICIAL SXSW SHOWCASE

12:00AM Antony Szmierek

11:20PM Master Peace

10:40PM Beth McCarthy

10:00PM CVC

9:20PM DEJA

8:40PM Essii

8:00PM Vital Powers

SATURDAY 15TH

1.30PM – 6:00PM

OMEN MAGAZINE PRESENTS

IN ASSOCIATION WITH BONZA MUSIC FREE BY RSVP

5:20PM Big Special

4:40PM Sir Jude

4:00PM Emmeline

3:20PM Summer Pearl

2:40PM Honeyglaze

2:00PM University

SATURDAY 15TH

7:30PM – 1:00AM

AWESOME FRIENDS OFFICIAL SXSW SHOWCASE

12:00AM The Molotovs

11:20PM Black Gold

10:40PM Venus Grrrls

10:00PM Himalayas

9:20PM Baby Said

8:40PM Casey Lowery 8:00PM Annie-Dog

MUSIC SCHEDULE

Saturday 8th March 2025 | 6:30pm - Midnight

SXSW CREDENTIALS GET PRIORITY ENTRY

INVITE ONLY RECEPTION 6:30PM RSVP ACCESS 8PM 11pm 10pm 9pm 8pm Sam Ryder Tokio Myers Beth McCarthy Jo Hill

SAM RYDER - OUTDOOR STAGE, 11:00PM

A singer-songwriter and social media sensation known for his powerful vocals and uplifting personality, Sam Ryder represented the UK at Eurovision with his hit ‘Space Man’, achieving second place - the nation’s best result in decades. His debut album, ‘There’s Nothing but Space, Man!’, released in late 2022, reached number one on the UK Albums Chart. looba@hotmail.co.uk | instagram.com/samhairwolfryder

TOKIO MYERS - OUTDOOR STAGE, 10:00PM

Tokio Myers is a British pianist, composer, and Britain’s Got Talent winner. Known for blending classical, electronic, and pop elements, his music creates emotional, cinematic soundscapes. A former session musician, he gained fame with his debut album ‘Our Generation’ in 2018, showcasing his innovative and genre-defying style. alexander@younggunsgroup.com | tokiomyers.com

BETH MCCARTHY - OUTDOOR STAGE, 9:00PM

York-born singer-songwriter Beth McCarthy combines personal lyrics with atmospheric, textured pop-rock arrangements, whilst exploring themes of relationships and sexual identity on 2025’s ‘IDK How To Talk To Girls’ EP and subsequent singles such as ‘All My Friends Are Hot’. “She is believable, real, emotive and you can’t help but be engaged and carried along with her.” - Mo Modern Magazine alistair@chosenmusic.com | bethmccarthymusic.com

JO HILL - OUTDOOR STAGE, 8:00PM

With her recently released debut album ‘girlhood.’ Jo Hill expertly blends nostalgic storytelling with modern influences (Queen, Joni Mitchell, Kacey Musgraves) and has garnered acclaim from the likes of Clash, BBC Radio 1 and even Elton John himself. Jo is a POW girl (a shape shifting, song writing, overactive cowgirl) hoping to spread her Cheddar charm and tunes across the world.

laura@urokmanagement.com, connie@urokmanagement.com | johill.komi.io

GREATER TOGETHER

From American blues to the sounds of the UK underground scene, there has been an extraordinary musical love affair between the USA and UK that has spanned decades.

It’s more than just music - it’s a cultural conversation that’s given us some of the greatest artists of all time, and together the USA and UK have created the soundtrack to generations.

Now, proudly presented by the GREAT Britain & Northern Ireland Campaign, we’re celebrating this remarkable partnership with a stunning showcase of the finest American and British talent in our Greater Together takeover. When these two great nations come together, creative sparks fly.

SUNDAY 9TH 8PM - LATE

ACCESS BY RSVP SXSW CREDENTIALS GET PRIORITY ENTRY

JURASSIC 5’S SOUP

SUNDAY

JURASSIC 5’S SOUP AKA FULLEE LOVE - Jurassic 5’s Soup, AKA Fullee Love, is a world renowned artist from the legendary USA alternative hip-hop group. Soup also played a key role in securing record deals for Mobb Deep, and contributed to the production of acclaimed albums such as Wu-Tang Clan’s ‘Enter the WuTang’ and Mobb Deep’s ‘The Infamous’. Soup’s song ‘Jayou’ with Jurassic 5 is featured in a current major TV advert campaign in the UK.

THE BEATBOX COLLECTIVE - This superhuman group have collectively won nearly every beatbox competition on the planet, have a TED talk and a self-written 5 star show under their belts as well as over 15 years worldwide professional experience from festivals to awards shows. They’ve showcased at the highest level from World Beatbox Championships to SXSW USA to Glastonbury, & headlined festivals in London and Europe. “Moments like these make music transformative” SXSW 2025

Hosted by The Beatbox Collective | gina@blendid.co.uk | thebeatboxcollective.com

THE BEATBOX HOUSE & HERSHE - Based out of New York City, The Beatbox House is a collective of World Champion beatboxers. Hailing from different regions of the country, The Beatbox House looks to push the boundaries of what is possible with the human voice. Each artist who is part of the collective is a soloist, educator and musician. However, their greatest strength is their ability to work together, bringing their audience an awe-inspiring musical experience. “the best of what this country has to offer” New York Times

THE PETEBOX - As seen on TV’s The Voice. A world-renowned, award-winning loop-pedal beatbox artist and guitarist, he’s gained global notoriety as an innovator of looppedal created music with his videos reaching over 30 million+ views worldwide. His live show is an immersive experience, where he creates songs sound-bysound, building tracks as sonically massive as any full band setup. With acclaim from Brian Wilson for his unique cover of ‘I Get Around’ and The Pixies who shared his viral ‘Where is My Mind?’ video.

SPIDERHORSE - An award winning music duo from the USA, Chris Celiz and Gene Shinozaki are musicians, singers, beatmakers and beatboxers who have been creating music together for eight years, expanding the capabilities of music, voice and sound in the most innovative and exciting ways. Californian Gene is known for incorporating singer songwriter elements, whilst New Yorker Chris is most known for his signature percussive grooves and harmonic sounds and has done work for artists such as Harry Belafonte, Bryonn Bain, and Dana Leong.

In association with the British Music Embassy

Monday 10th March 2025

SXSW CREDENTIALS GET PRIORITY ENTRY 7:30pm - late 11:20pm 10:40pm 10pm 9:20pm 8:40pm 8pm

Dilettante

O cial SXSW Showcase

ELLUR - INDOOR STAGE, 11:20PM

Hailing from Halifax, Ellur is an infectiously authentic indie-pop artist who sings about the challenges and thrills of modern-day romance and break-ups with compelling originality. In the last year she’s released a number of widely praised singles, including ‘Anywhere’ and ‘Boys’ and picked up support from BBC Radio 1, 6 Music, The Line of Best Fit and Clash. Look out for her hotly tipped album, due for release later this year. sally@futuresoundgroup.com | ellur.biz

THE

KS - OUTDOOR STAGE, 10:40PM

Brought up in a town caught between other places, Warrington’s four-piece The K’s rousing, real-worlddocumenting has seen them become an indie phenomenon. Their debut album, ‘I Wonder If The World Knows?’ reached the top three of the UK O cial Album Chart, and they won “Breakthrough Act of the Year” at the inaugural Northern Music Awards in 2025. david@dcp-artists.com | theks.band

FOURTH DAUGHTER - INDOOR STAGE, 10:00PM

The youngest of four daughters, Emily Atkinson, aka Fourth Daughter, creates euphoric electro from the Scottish capital. Drawing influences from the likes of Rufus Du Sol, Jamie xx, and Sylvan Esso, her lush, intricately textured music is imbued with emotional narratives that o er a cathartic and joyous release. A classically trained pianist, she’s caught the attention of The Scotsman, The Skinny and The Weekender Mag, and been named an Artist to Watch by BBC Radio Scotland’s Vic Galloway. aimmi@machinamgmt.com | fourthdaughter.world

GEN AND THE DEGENERATES - OUTDOOR STAGE, 9:20PM

Known for their mischievous spirit, unique sound, and tonguein-cheek lyrics, Gen and The Degenerates are breathing fresh life into the indie music sphere. Led by charismatic force of nature Genevieve Glynn, their unique blend of punk attitude and anthemic songwriting has proven capable of simultaneously charming the oldest of heads whilst igniting a new generation of music fans. roger@alevelmgmt.com genandthedegenerates.com

LIZZIE BERCHIE

- INDOOR STAGE, 8:40PM

Lizzie Berchie is a singer-songwriter and producer born and raised in East London. Fusing her childhood influences of R&B, neo-soul, jazz, reggae and highlife, Lizzie creates her own unique and infectious soulful sound that explores a multitude of essential themes including the celebration of life, love, and self-empowerment. sena@trucommunity.net | lizzieberchie.com

DILETTANTE - OUTDOOR STAGE,

8:00PM

Dilettante is the art-pop brainchild of multi-instrumentalist Francesca Pidgeon. Expect their live shows to be a genrephobic loop-fest, featuring everything from fuzzy guitar licks to five-part saxophone harmonies. From sold-out headline shows across the UK, they’ve also supported the likes of Self Esteem, Graham Coxon (Blur) and Philip Selway (Radiohead) and performed at festivals including Kendal Calling, Live at Leeds and The Great Escape. whiskas@launchpad-music.com dilettantesongs.bandcamp.com

BEYOND THE MUSIC

Beyond The Music is a co-operative global music conference and festival based in Manchester, UK.

As the music industry continues to shape and define global culture, it is also facing unprecedented and urgent challenges. In response, Beyond The Music aims to explore, define and tackle those issues to help shape the future of the music industry and turn the challenges into opportunities, to overhaul and advance.

Taking place in Manchester - the beating heart of the UK’s cultural enterprise and a city historically known for social change - Beyond

The Music hosts a unique global forum and diverse live music festival, defining the music industry’s place in the new cultural economy by bringing together tech, AV, gaming, brands, and literature to build a creative alliance for the future.

Its annual 3-day event is a place to gather artists, entrepreneurs, creatives and music industry professionals with funders, politicians, businesses and organisations in order to maximise impact and take solutions to scale, whilst putting the spotlight back on live and new music talent and discovery in grass roots venues.

Co-founded by promoter and social enterprise founder Oli Wilson and Sarah Pearson, Founder of Wasted Youth Music, alongside Rose Marley, CEO, Co-operatives UK, Beyond The Music’s founding members span CityCo, Co-operatives UK, Factory International, GMCA, MCR BID, Manchester Accommodation BID, Co-op Live, AO Arena, and BPI and supported by Manchester City Council.

Beyond The Music aims to unify on a global scale to deliver an international strategy for music through meaningful debate, necessary decision making, inspiring talks and unforgettable live music for all. beyondthemusic.co.uk

THE VELVEETA ROOM, 6TH STREET

Presented in association with Future Art and Culture & [PIAS]

Tuesday 11th March 2025 | 7:30pm - 1am

OneDa Gurriers Delivery Yoshika Colwell

RISTBAND - Future x Music is an immersive event exploring the intersection of music and technology - FUTURE X MUSIC

Steam Down Pivots

Official SXSW Showcase 12am 10:40pm 9:20pm 8pm 11:20pm 10pm 8:40pm

Cloth

OUTDOOR TENT

Award-winning live music mixed reality concert performed by Venice Bleach.

THE HUB

Spatial Audio installation

TUESDAY

ONEDA - INDOOR STAGE, 12:00AM

More than just your average artist, OneDa is a rapper and vocalist, born and raised in Manchester, who mixes melodic vocals with sharp punchlines that make you rethink your train of thought. OneDa’s constant evolution includes some exceptional live accolades - she headlined with Angélique Kidjo to launch Factory International in Manchester, alongside Layfullstop and Ellen Beth Abdi, supported Baxter Dury and Kneecap on their UK tours, headlined Manchester Pride 2023 and she’s a firm new favourite artist at BBC Radio 6 Music. gary@sparklestreet.net | formulaoneda.com

TUESDAY

GURRIERS

- INDOOR STAGE, 10:40PM

High-energy Irish guitar quintet Gurriers confront the ills of the modern world on their debut album, ‘Come and See’, a truly thrilling collection of razor-sharp progressive punk songs. This is no ordinary debut, but an exhilarating statement of intent by five people fed up with tiptoeing politely around the chaos. Come and see for yourself. zootmayo@gmail.com | gurriers.net

DELIVERY

- INDOOR STAGE, 9:20PM

Splitting their time between Melbourne and London, Delivery make the kind of caustic, mutant garage-punk that their city has become known for in the last fifteen years, sounding like the sun-baked desert vistas that populate George Miller’s Mad Max films. This band rip, mixing full-throttle propulsive drumming with slashing guitars and shout-along choruses.

jas@iheardawhisper.com | instagram.com/delivery_lyf

YOSHIKA COLWELL - INDOOR STAGE, 8:00PM

A musician from the countryside in the South East of England, Yoshika Colwell is a multi-genre musician, singer, and songwriter known for her emotive voice and captivating performances. Blending elements of indie, folk, and alternative, her music explores themes of self-discovery, love, and introspection.

chris@blueflowersmusic.com instagram.com/yoshikacolwell

STEAM DOWN - OUTDOOR STAGE, 11:20PM

Steam Down is an artist collective and music community based in Deptford, South-East London. Founded by multiinstrumentalist, composer and producer Ahnansé in May 2017 to connect London-based musicians and producers, Steam Down began a weekly event where the collective and its extended musical family generate spontaneous sonic soundscapes reflecting their lives in the city. info@kaiyamilan.com | instagram.com/steamdown

PIVOTS - OUTDOOR STAGE, 10:00PM

A dynamic three piece band bringing a fresh fusion of postpunk and shoegaze mixed with sample-based rhythms and infectious melodies. Drawing inspiration from New Order, Public Image Ltd. and Working Men’s Club, Pivots has forged a distinct musical identity characterised by a captivating blend of chaotic energy and refined elegance. pivotsband@gmail.com | pivotsband.com

CLOTH - OUTDOOR STAGE, 8:40PM

The project of Glaswegian twin siblings Rachael and Paul Swinton, Cloth make hauntingly sparse songs with hushed vocals and minimalist guitars and draw from genres such as dream pop, post-rock, and indie. dexter.hubbard@hotmail.co.uk | clothband.com

VENICE BLEACH - OUTDOORS / VR TENT REPEATS ACROSS THE EVENING

Artist and producer Venice Bleach is equally at home with AV installations as he is with dance floor bangers. Performing his award-winning mixed reality concert blending live music with cutting-edge technology, Venice Bleach brings “the show of the future” (La Presse) to SXSW.

venicebleachofficial@gmail.com | venicebleachofficial.com

VR

RISTBAND

Celebrating the intersection of music, technology, and culture, Ristband’s official SXSW Future x Music Showcase, winner of the SXSW Audience Award, is back in 2025 for its 4th year in a row with their mixed reality concert, spatial audio installation, live bands and cutting-edge digital art. This event is positioned as a central hub for the music, technology, film and gaming communities at the festival, offering a window into the future of culture and entertainment.

Using live music, game engines, virtual reality, spatial audio, and emerging technology, Ristband events are part of a larger movement transforming live music and the creative arts (ABBA Voyage, teamLab, Vegas Sphere) Ristband’s Future x Music Showcase explores what this movement means for emerging artists and the live music industry as new opportunities arise to sell more tickets and reach a wider audience with the affordances of emerging technologies.

Contact Ristband: info@ristband.co

RISTBAND

[PIAS]

[PIAS] is a family of independent record labels, who champion and support artists from around the world across an unrivalled international network run by passionate music lovers. Started in Brussels in 1984, now headquartered in London with 16 offices around the world including Los Angeles, and 300 employees globally - [PIAS] supports the best music across an unrivaled international marketing and distribution network.

Artists such as Arlo Park, Nick Cave & The Bad Seeds, KNEECAP, Eels, Joan As Police Woman, and many more.

pias.com

ARLO PARKS

Wednesday 12th March 2025

1pm - 6pm | Free by RSVP 5:30pm 4:50pm 4:10pm 3:30pm 2:50pm 2:10pm 1:30pm

Ellur

OneDa Finn Forster

Amelia Coburn

Dilettante

Cortney Dixon The K’s

ELLUR - OUTDOOR STAGE, 5:30PM

Yorkshire artist Ellur writes soaring indie guitar songs about growing up and acceptance. Following the release of her highly praised EP ‘God Help Me Now’ in January (supported at BBC Radio 1, BBC 6 Music, Dork HYPE List, Consequence of Sound & more) Ellur is an artist not to miss this year.

sally@futuresoundgroup.com | ellur.biz

ONEDA - INDOOR STAGE,

4:50PM

Manchester rapper OneDa is making waves in the UK hip hop and DnB scene. With her debut album, ‘Formula OneDa’, and an AIM Award win, she’s earned acclaim from press and radio. She’s supported Kneecap, Baxter Dury, and headlined Aviva Studios, blending hip-hop, DnB, and Afrobeats in her dynamic live performances.

gary@sparklestreet.net | formulaoneda.com

FINN FORSTER - OUTDOOR STAGE,

4:10PM

Independently featured on BBC Radio 2, Channel 4’s Sunday Brunch and a “BBC Introducing One To Watch” artist, Finn signed to Interval Records (Universal/EMI North) in 2025. His latest single ‘Long Nights’ received playlist support from Apple Music, Amazon Music, VEVO and Deezer, and was playlisted on Radio X.

chelsea@woodmgmt.co.uk instagram.com/finnforstermusic

AMELIA COBURN - INDOOR STAGE, 3:30PM

Folk singer-songwriter Amelia Coburn is inspired by the characters she finds in the depths of contemporary literature as well as by the classics of film noir. Her song material is not bound by any mood or interpretation of modernity, making her craft truly timeless.

music@ameliacoburn.co.uk | ameliacoburn.co.uk

DILETTANTE - OUTDOOR STAGE,

2:50PM

Dilettante is the project of Leeds-born multi-instrumentalist and award-winning composer Francesca Pidgeon. Known for her loop heavy live shows and contagious art pop, when not making music as Dilettante, Francesca also moonlights as a member of BC Camplight. Her 2nd album ‘Life of the Party’ was released on Fri 24th Jan via Launchpad+ / EMI North.

whiskas@launchpad-music.com linktr.ee/DilettanteSongs

CORTNEY DIXON - INDOOR STAGE, 2:10PM

Cortney Dixon, artist, producer, songwriter and guitarist from the North of England, deftly blends her down to earth punky DIY roots with well crafted aspirational pop glamour. The upcoming EP was recorded by Cortney in her studio and her creativity oozes through every music video, live show and homemade outfit.

cortneydixonsmusic@hotmail.com | cortneydixon.com

THE K’S - OUTDOOR STAGE, 1:30PM

The K’s formed in the Liverpool City Region in 2017. Their debut album ‘I Wonder if the World Knows?’ reached Number 3 in the UK album chart in 2025 and they won Breakthrough Act of the Year at the Northern Music Awards in the same year. Their highly anticipated second album is due later in 2025.

david@dcp-artists.com | theks.band

NORTHERN SOUND

Northern Sound: A Celebration of Northern England’s Best New Music

The North of England has always been a powerhouse of musical innovation, and right now, it’s buzzing with some of the most exciting new talent around. Sound of the North, curated by leading music development agency Generator, brings seven outstanding artists to the British Music Embassy at SXSW 2025, offering a taste of the fresh, fearless, and diverse sounds shaping the region today.

From the hypnotic folk-pop of Amelia Coburn to the raw energy of The K’s, the genreblurring creativity of Dilettante to the electric flow of OneDa, the soaring indie hooks of Ellur to the magnetic storytelling of Finn Forster, and the alt-pop edge of Cortney Dixon—this lineup is a true feast for the ears. Whether you’re drawn to ethereal vocals, anthemic indie, or cutting-edge hip hop, this showcase is here to surprise and inspire. We’re proud to fly the flag for Northern creativity at the British Music Embassy —because if you’re looking for the next big thing, chances are, you’ll find it up North. Come for the music. Stay for the movement. The North is now!

SAM FENDER SXSW 2019

BPI

Austin - how we’ve missed you even though it’s only been 12 months! It’s a new venue for us this year at BME / UK House, but we’ve got the same brilliant crew and production, including our Bowers and Wilkins-powered PA. The BME is all about showcasing the best of British - whether it’s the amazing diversity of our music scene, or the innovative tech coming out of the UK. The world has gone through some major changes since we were last in Austin, but we know the excellent reception that we get from the audiences at SXSW will always remain constant.

We’ll be arriving in Austin almost immediately after our own BRIT Awards – some of the 2025 nominees (and, who knows, winners?) played at BME early on in their careers, and I’m confident many of this year’s incredible acts will follow suit. Here’s hoping this year’s acts and showcasing companies have a fantastic time, make lasting connections and go from strength to strength as a result of the event.

Now for the important question - Coopers or Iron Works for BBQ? Decisions, decisions...

ENGLISH TEACHER SXSW 2023

Wednesday 12th March 2025

7:30pm - 1am 12am 11:20pm 10:40pm 10pm 9:20pm 8:40pm 8pm

BIG SPECIAL - OUTDOOR STAGE, 12.00AM

Combining sung and spoken vocals with a bruising mix of punk, hip-hop and electronica, British duo Big Special have been turning heads with their debut album, ‘POSTINDUSTRIAL HOMETOWN BLUES’. Championed by the likes of; Steve Lamacq and Tom Robinson on BBC Radio 6 Music, Amazing Radio, and BBC Introducing up and down the country. They open for The Pixies across the UK in May.

adam@silvascreen.co.uk | bigspecial.co.uk

ALT BLK ERA - INDOOR STAGE, 11:20PM

With a UK No.1 in the Rock & Metal chart with their debut album ‘Rave Immortal’, ALT BLK ERA are genre-smashing UK sister duo Nyrobi (20) and Chaya (17), who are redefining music by fusing Rock with Alt Pop, DnB, Rap and Electronic beats. Hailed as “Ones to Watch 2025” by BBC Introducing, these twiceMOBO Award nominated (2025; 2025) and Heavy Music Award nominated (2025) artists have stormed the UK music scene with standout performances at iconic festivals that include Glastonbury, Download Festival, and Reading & Leeds. The sisters have also garnered rave reviews from the likes of NME, REVOLVER and Kerrang! Magazine.

music@altblkera.com | altblkera.com/links

MAN/WOMAN/CHAINSAW - OUTDOOR STAGE, 10:40PM

A precociously talented band from London, tipped as “One to Watch” by The Guardian and “On the Rise” by The Line of Best Fit. Since their debut at sixteen years old, they’ve proven themselves as one of the most exciting and unpredictable young acts in the capital, both joyous and raucous in equal measures. Their 2023 breakthrough release ‘What Lucy Found There’ secured attention for the band from the likes of The Quietus, NME, So Young, BBC 6 Music and more.

tim@youth-artists.com | instagram.com/manwomanchainsaw

MARUJA - INDOOR STAGE, 10:00PM

Artists in the truest sense of the word, Maruja’s ferocious combination of punk, harsh noise, and transcendent cosmic jazz is fast marking them out as one of the most exciting new acts in the UK. Their breathtaking live show has seen the band selling out Supersonic in Paris, The Temple in Athens, Camden’s Underworld and an entire UK tour. “will leave listeners breathless but begging for more” – DIY Magazine.

jonathan@northernlightsmgt.co.uk, ellie@stepmusicmanagement.com marujaofficial.co.uk

FREAK SLUG - OUTDOOR STAGE, 9:20PM

The name Freak Slug encapsulates Xenya Genovese’s artistic world perversely perfectly. Her releases under the name so far might have introduced listeners to a “more summery, happy, LA-sound”, but with the advent of her debut album ‘I Blow Out Big Candles’, this Slug is burrowing down into evermore unlikely places. Fresh off the back of her sold-out headline US dates at the end of 2024, Freak Slug takes SXSW. info@onlyhelix.com | instagram.com/freakslug

MARY IN THE JUNKYARD - INDOOR STAGE, 8:40PM

A quietly powerful indie-rock trio with a DIY ethos, mary in the junkyard have generated huge buzz since emerging in 2023 with their unique blend of churning guitars and eerie vocals that swing from fragile to ferocious in an instant. In 2025 they sold out shows across the UK and Europe, and garnered critical acclaim from the likes of NME, The FADER, DIY, Dazed, FLOOD, and CLASH, who hailed the group as “artisans of atmospheric experimental rock.”

charlie.williams@redlightmanagement.com, dan.potts@redlightmanagement.com instagram.com/maryinthejunkyrd

JASMINE.4.T - OUTDOOR STAGE, 8:00PM

Manchester singer-songwriter and trans woman jasmine.4.t recently became the first UK signee to Phoebe Bridgers’ label, Saddest Factory Records. Her debut album, ‘You Are The Morning’ was produced by Julien Baker, Phoebe Bridgers and Lucy Dacus and was recorded in LA’s Sound City Studios. Made across twelve days in a highly collaborative and emotional process, Jasmine sees her songs as fluid and ever-changing, the recordings carrying a free and spontaneous spirit. jen@takecaremgmt.co.uk | jasmine4t.com

Thursday 13th March 2025

1:30pm - 6pm Free by RSVP 5:20pm 4pm 2:40pm

SXSW CREDENTIALS GET PRIORITY ENTRY

ALT BLK ERA - INDOOR STAGE,

5:20PM

With a UK No.1 in the Rock & Metal chart with their debut album ‘Rave Immortal’, ALT BLK ERA are genre-smashing UK sister duo Nyrobi (20) and Chaya (17), who are redefining music by fusing Rock with Alt Pop, DnB, Rap and Electronic beats. Hailed as “Ones to Watch 2025” by BBC Introducing, these twice-MOBO Award nominated (2025; 2025) and Heavy Music Award nominated (2025) artists have stormed the UK music scene with standout performances at iconic festivals that include Glastonbury, Download Festival, and Reading & Leeds. The sisters have also garnered rave reviews from the likes of NME, REVOLVER and Kerrang! Magazine.

music@altblkera.com | altblkera.com/links

VENUS GRRRLS - OUTDOOR STAGE, 4:00PM

Born from the Riot Grrrl scene, VENUS GRRRLS are an alternative rock band from Leeds. From twinkling synth motifs to raspy guitar lines, the grrrls present a dark yet empowering discourse surrounding their synergistic experiences. “A band who really sound like they want to make things happen; to affect some sort of change” (Steve Lamacq, BBC 6 Music) ”Excellent” (Kerrang!)

john@jawdroppermgmt.com | venusgrrrls.com

SHAO DOW - INDOOR STAGE, 2:40PM

Shao Dow is an award-winning rapper, manga author and occasional ninja. After studying Shaolin Kung Fu with the monks whilst living in China, Shao Dow utilised the tenacity and determination he learnt from his martial arts training to independently forge his music career. He has opened for Ghetts, Stormzy and Skepta, while his live shows have taken him across the UK, Europe, the USA and Asia.

shao@diygang.co.uk | instagram.com/shaodowmusic

WYNONA BLEACH - OUTDOOR STAGE, 4:40PM

Mixing alt-rock, shoegaze & power pop, Wynona Bleach signed to legendary label Fierce Panda Records (Coldplay, Placebo) in 2021. Their acclaimed 2022 debut album ‘Moonsoake’ was recorded with Bill Ryder-Jones in an abandoned factory in Portugal. Their second album is recorded and expected to be released in 2025.

carrie@m-music-m.com | wynonableach.com

WINNIE AMA - OUTDOOR STAGE, 3:20PM

Blending rhythmic electronic beats with laid-back, soulful vocals, Northern-Irish Ghanaian music artist Winnie Ama creates lyrically conscious and empowering electronic alt-pop and R&B songs whilst drawing influences from artists such as Nina Simone, Ella Fitzgerald and Amy Winehouse. She’s been hailed as a standout talent since 2022, tipped as “One to Watch” by The Belfast Telegraph and The Irish Times, received prestigious RTE2FM “Raising Artist” status and a “Rising Star” gold disk from Ditto, supported artists like Macy Grey and Sister Sledge, headlined the BBC Introducing Stage at Latitude and appeared at Glastonbury.

wamoaku@gmail.com | winnieama.com

JC STEWART - OUTDOOR STAGE, 2:00PM

Accomplished artist and songwriter JC Stewart has achieved many successes in his career to date, with a number-one single in the Czech Republic, gold-selling success in Eastern and Northern Europe, and a touring and writing partnership with good friend Lewis Capaldi. Now returning with new music on his latest EP, ‘Tomorrow’, JC is rebooted, refreshed, realigned and stronger than ever.

andrew@magusentertainment.com | iamjcstewart.com

BELFAST

The Arts Council of Northern Ireland is proud to support NI artists, Winnie Ama, Wynona Bleach and JC Stewart, showcasing at SXSW 2025 thanks to public and National Lottery funding. This funding is a game changer in enabling these artists to take that all-important next step in the development of their professional music careers.

The Arts Council is fully committed to providing valuable, meaningful opportunities for our artists to reach their full potential, and exposure at SXSW offers export ready artists vital access to a global stage, connecting them with the wider music industry and shining a light on the tremendous talent that is inherent to Northern Ireland.

Ciaran Scullion, Head of Music and Opera, Arts Council of Northern Ireland.

As a proud UNESCO City of Music, Belfast has been channelling it’s passion into music and song for generations — whether it’s the traditional Irish sounds of the céilí or the rock, punk, and electronic music that has emerged from this city.

Belfast has always been a place where music thrives and evolves. It’s in our very DNA. Being a UNESCO City of Music is not just about looking back at the names that have shaped our musical legacy, it’s about looking forward — about supporting the next generation of creators who are pushing boundaries.

Through its ambitious music strategy, the city is investing in the music industry, supporting local venues and festivals, and creating opportunities where artists can grow and share their work.

From intimate venues to growing music festivals, Belfast offers spaces for every kind of performance, with our diversity on full display each year at Output Belfast.

WYNONA BLEACH

Thursday 13th March 2025 7:30pm - 1am 12am 11:20pm 10:40pm 10pm 9:20pm 8:40pm 8pm

scott@convergemgmt.com / johann@convergemgmt.com | confidenceman.com.au

SAM RYDER - INDOOR STAGE,

11:20PM

A singer-songwriter and social media sensation known for his powerful vocals and uplifting personality, Sam Ryder represented the UK at Eurovision with his hit ‘Space Man’, achieving second place - the nation’s best result in decades. His debut album, ‘There’s Nothing but Space, Man!’, released in late 2022, reached number one on the UK Albums Chart. looba@hotmail.co.uk instagram.com/samhairwolfryder

ONEDA - OUTDOOR STAGE,

10:40PM

More than just your average artist, OneDa is a rapper and vocalist, born and raised in Manchester, who mixes melodic vocals with sharp punchlines that make you rethink your train of thought. OneDa’s constant evolution includes some exceptional live accolades - she headlined with Angélique Kidjo to launch Factory International in Manchester, alongside Layfullstop and Ellen Beth Abdi, supported Baxter Dury and Kneecap on their UK tours, headlined Manchester Pride 2023 and she’s a firm new favourite artist at BBC Radio 6 Music. gary@sparklestreet.net | formulaoneda.com

BLACK FONDU

- INDOOR STAGE, 10:00PM

Hailing from Southeast London, enigmatic 21-year-old rapper-producer Black Fondu creates abstract grime music, balancing themes of family and anger. His major influences are James Blake, Nas, MF DOOM, Tupac, and King Krule. Over the past year, he’s gained traction through explosive live shows in London and Manchester, and recorded a live set for BBC Radio 6 Music.

calumsager@roughtrademanagement.com thescene.io/blackfondu

JO HILL - OUTDOOR STAGE, 9:20PM

With her recently released debut album ‘girlhood.’ Jo Hill expertly blends nostalgic storytelling with modern influences (Queen, Joni Mitchell, Kacey Musgraves) and has garnered acclaim from the likes of Clash, BBC Radio 1 and even Elton John himself. Jo is a POW girl (a shape shifting, song writing, overactive cowgirl) hoping to spread her Cheddar charm and tunes across the world. laura@urokmanagement.com, connie@urokmanagement.com | johill.komi.io

CORTO.ALTO - INDOOR STAGE, 8:40PM

Hailing from the southside of Glasgow, corto.alto has received wide acclaim for his future jazz sound. His debut album, ‘Bad With Names’, not only challenged the boundaries of contemporary jazz, but was championed by Gilles Peterson, Jamie Cullum, BBC 6 Music, KCRW, Jazzwise, Fip Radio in France and RRR in Australia, and was shortlisted for the 2025 Mercury Prize.

eric@bridgethegapmgt.com | cortoalto.com

JACOB ALON - OUTDOOR STAGE, 8:00PM

Jacob Alon is a Scottish singer-songwriter with a profound gift for storytelling. Both intimate and devastatingly introspective, their music is touched by a rare timelessness. Drawing fair comparisons to artists such as Jeff Buckley and Rufus Wainwright, Alon’s sound cuts through the air with powerful and haunting vocals, intricate guitar playing, and pensive, poetic lyrics.

hamish@bounsemgmt.com | instagram.com/jacobal0n

PPL

Austin, we’re back! PPL is proud to once again support the BME at SXSW, lighting up Palm Door on Sixth for 2025. SXSW is where stories are made - and we’re honoured to help artists from all over the UK and from all kinds of genres share their talent on a global stage.

As champions of music creators, we know how important it is to support emerging artists at pivotal moments in their careers. That’s why we’re so passionate about helping them shine on stages like the British Music Embassy, and through initiatives like the International Showcase Fund (ISF). Last year, ISF helped incredible artists like Divorce, Chiedu Oraka and Porij grab their moment in the spotlight in Austin.

DIVORCE

Of course, SXSW isn’t just about the music – it’s a whirlwind of creativity, innovation and those big ‘wow’ moments you never see coming. We can’t wait to see what this year’s festival serves up. those big ‘wow’ moments you never see

Friday 14th March 2025 1:30pm - 6pm

STEAM DOWN - OUTDOOR STAGE, 5:20PM

Steam Down is an artist collective and music community based in Deptford, South-East London. Founded by multi-instrumentalist, composer and producer Ahnansé in May 2017 to connect London-based musicians and producers, Steam Down began a weekly event where the collective and its extended musical family generate spontaneous sonic soundscapes reflecting their lives in the city.

info@kaiyamilan.com | instagram.com/steamdown

TWST - INDOOR STAGE, 4:40PM

in their community, often befriended through the internet

Born and raised in Barry, Wales, twst (she/they) relocated to a recording studio in the South Wales Valleys aged 14 where they taught themselves music production and began immersing themselves in internet culture. Now based in London, twst writes and produces their own music, and directs their music videos, employing the help and guidance of revered writers, producers and creatives in their community, often befriended through the internet and discord communities.

twstwstwst@gmail.com instagram.com/twstwstwstwst

KORDA KORDER - OUTDOOR STAGE,

4:00PM

Hastings/Brighton act Korda Korder has already caught the ears of some impressive fans, including John Kennedy, Huw Stephens and Steve Lamacq, off the back of a limited release on Soundcloud. Fans of dream pop will feel at home here. The atmosphere of the band feels somewhere between Alvvays and vintage Joe Meek - it’s a perfect mix of chilliness and warmth.

“I’ve not stopped playing this for days” - Steve Lamacq, BBC 6 Music

endofthetrailcreative@gmail.com

NATURE TV - INDOOR STAGE, 3:20PM

Brighton’s door-to-door heartbreak salesmen Nature TV peddle an elixir of jangle indie & melancholic yacht rock. Pearly guitar melodies & vocals layered with all the buried trauma of a Wes Anderson plot bloom into compositions so rich they should have trust funds. Like taking downers in a hot tub with Real Estate, their sound is heartache in high-fidelity.

bernie@weareclang.co.uk | naturetv.co.uk

bernie@weareclang.co.uk | naturetv.co.uk

INSXHGT - OUTDOOR STAGE, 2:40PM

Insxght is a jazz adjacent musician, composer and producer hailing from South-East London. Their music, much like the culture, is a mix of R&B, Hip-Hop, Drill, Drum and Bass all coming together under the umbrella that is jazz.

jt.talentmgmt01@gmail.com | instagram.com/insxght_

NY OH - INDOOR STAGE, 2:00PM

Worcestershire-born, New Zealand raised, LA-based singersongwriter and multi-instrumentalist Ny Oh is an artist who works at the root of feeling, of consciousness, and of spirit. Her voice catches you first, one that has the type of unchained beauty that both wraps you up in cotton-wool-comfort and inspires your greatest strength at the same time. It’s quiet power has shouldered numerous musical projects from Ny Oh’s own solo music, to fronting jazz-psychedelic output Neon Gru, to carrying backing vocals on Harry Styles’s recent stadium tour.

rukaiyah@rukaiyah.co.uk | nyoh.me

THE BRITISH COUNCIL

the pleasure and power of music. The UK’s derived from the numerous cultural influences

with BBC Introducing, and we’ll be recording

In times like these, collective moments like SXSW Austin are precious in bringing people from around the globe to connect through the pleasure and power of music. The UK’s music sector is renowned worldwide for its breadth, spirit and shapeshifting originality, derived from the numerous cultural influences that reflect the diversity of the UK. We’re thrilled to be working together with the many UK partners who support British Music Embassy for a second year - and enable a wide range of UK artists to share their talents with the global industry and audiences from far and wide. This year Sian Eleri, our Selector Radio presenter, will be co-hosting with BBC Introducing, and we’ll be recording sessions to broadcast the talent and music to showcase around the world.

Joel Mills, Director, Music, British Council arts.britishcouncil.org/projects/selectorradio

STEAM DOWN

In association with the British Music Embassy

Official SXSW Showcase Friday 14th March 2025 7:30pm - 1am 12am 11:20pm 10:40pm 10pm 9:20pm 8:40pm 8pm

Antony Szmierek

Master Peace

Beth McCarthy

CVC DEJA Essii Vital Powers

ANTONY SZMIEREK - OUTDOOR STAGE, 12:00AM

In only a short time, Antony Szmierek has captivated audiences with his thoughtful lyricism across rap, spoken word, and dance music. Hailed as one of BBC 6 Music’s Artists of the Year for 2023, in the past eighteen months he’s made his television debut on Later… With Jools Holland, performed an entirely sold-out first-ever UK headline tour and released two acclaimed EPs ‘Poems To Dance To’ and ‘Seasoning’. chrisbellam@underplay.co.uk | instagram.com/antonyszmierek

MASTER

PEACE - INDOOR STAGE, 11:20PM

Master Peace, real name Peace Okezie, has already racked up bold collaborations with the likes of Santigold, Wale, and The Streets, and played a string of electric headline shows across the country. His debut album charted in the UK’s top thirty and earned him the Rising Star trophy at the 2025 Ivor Novello Awards. sachin@bigfamily.music | masterpeaceofficial.com

BETH

MCCARTHY - OUTDOOR STAGE, 10:40PM

York-born singer-songwriter Beth McCarthy combines personal lyrics with atmospheric, textured pop-rock arrangements, whilst exploring themes of relationships and sexual identity on 2025’s ‘IDK How To Talk To Girls’ EP and subsequent singles such as ‘All My Friends Are Hot’. “She is believable, real, emotive and you can’t help but be engaged and carried along with her.” - Mo Modern Magazine alistair@chosenmusic.com | bethmccarthymusic.com

CVC - INDOOR STAGE, 10:00PM

Inimitable next-gen yacht-rock six-piece, CVC, return by crash landing their orbiting vessel to earth with new single, ‘The Lowrider’. Their first new music since the release of acclaimed 2023 debut album, ‘Get Real’, it sweeps in on a plump bed of warm bass synth, heavy chunks of Thriller-esque guitars and Bee Gee-tight vocal harmonies to bring a slick CVC back in rude, bossing form.

jonny@dahditdit.co.uk, geoff@dahditdit.co.uk cvcband.com

DEJA - OUTDOOR STAGE, 9:20PM

The “verbal eye-roll” you never knew you needed. DEJA is sassy and bold and so is her music. The Birminghamborn singer combines relatable and fiery lyrics with sticky, rhythmic afro-pop production, establishing her as a Black pop powerhouse and a force to be reckoned with. Deja won a UK-wide Marshall/TikTok emerging talent competition to join the MOBO UnSung Class of 2023 and stormed stages at Glastonbury and The Hundred in 2024. rs@todayisvintage.com carolina@todayisvintage.com instagram.com/dejadejadejaaa

ESSII - INDOOR STAGE, 8:40PM

Since launching her career in 2020, British-Zambian artist Essii has cemented herself as an exciting new voice in the R&B scene. Accruing a growing fanbase that has earned her over 1 million streams with early releases such as ‘Pourin’ and ‘Press On Me’, Essii continues to bless radio stations with musical gems, notably ‘Brown Eyes’ - a sultry collaboration with pop star, Coi Leray, which scored spins all over BBC Radio 1, Kiss Fresh, and Rinse, and over 2 million views of the music video. Her debut EP, ‘Orbit’ tells the story of a quickly eroding love. Essii bares her feelings of betrayal, jealousy and frustration, whilst painting a picture of her mercurial relationship. greenpeakz@gmail.com | instagram.com/essiiofficial

VITAL POWERS - OUTDOOR STAGE,

8:00PM

A mystifying maestro hailing from across the pond, whose magnetic fusion of dancehall, grime, and reggae has catapulted him into the spotlight of the global music scene. With a lyrical prowess that pierces to the core and beats that vibrate with contagious energy, Powers is not just an artist; he’s a force of nature reshaping the musical terrain. He’s been a BBC Presenter, is now DITTO Music Video Content Creator & Mentor, and has performed on over 200 stages like MADE Festival 2016 + BBC Radio 1’s BIG WEEKEND Festival 2016 alongside artists such as: Stormzy, JayKae, Lethal B, Dappy, Stylo G, Big Narstie, Alkaline, Wiley, J Hus + more.

vital_mc@hotmail.co.uk | IAmVITAL.co.uk

Saturday 15th March 2025

1:30pm - 6pm

BIG SPECIAL - OUTDOOR STAGE, 5:20PM

Combining sung and spoken vocals with a bruising mix of punk, hip-hop and electronica, British duo Big Special have been turning heads with their debut album, ‘POSTINDUSTRIAL HOMETOWN BLUES’. Championed by the likes of; Steve Lamacq and Tom Robinson on BBC Radio 6 Music, Amazing Radio, and BBC Introducing up and down the country. They open for The Pixies across the UK in May.

adam@silvascreen.co.uk | bigspecial.co.uk

SIR JUDE - INDOOR STAGE, 4:40PM

London-based Sir Jude is a singer-songwriter and artist from Melbourne, Australia, who embodies love, sexuality, and underground culture. Inspired by the theatrics of Lady Gaga and St Vincent, Sir Jude’s upcoming EP, ‘Venus Hotel’, flirts with her Italian roots, dramatised electronica and celebrates female agency.

jack@omenmagazine.com | sirjudemusic.com

EMMELINE - OUTDOOR STAGE, 4:00PM

Spanning hip-hop, spoken word, and alternative electronic music, and known for her phenomenal lyricism, Emmeline has received radio support from the likes of Cerys Matthews, Matt Wilkinson and Jack Saunders, was handpicked by Mike Skinner to support The Streets, and was named in The Guardian’s Ones to Watch list in 2023. So far in her career, Emmeline has collaborated with producers such as Fraser T. Smith (Adele, Dave, Stormzy), Dom Valentino (Skepta, Greentea Peng, Unknown T), and John Foyle (FKA Twigs, Tendai).

mike@lewisrecordings.com | emmelineemmelineemmeline.com

SUMMER PEARL - INDOOR STAGE, 3:20PM

A singer-songwriter from London blending Jazz, Soul, Dub and Hip-Hop, Summer-Pearl creates a fusion of all genres, heavily backed by live instrumentation. Known for her care-free live performances and to-the-point lyrics, Summer transcends you to a place of Soul and Truth. She’s brought her conscious celebration of Black and female liberation to stages around the world, including Cully Jazz Festival, London Jazz Festival, Cross The Tracks and the legendary Montreux Jazz Festival.

summerpearlmusic@gmail.com instagram.com/iamsummerpearl instagram.com/iamsummerpearl

HONEYGLAZE - OUTDOOR STAGE, 2:40PM

Honeyglaze is a London-based indie band known for their dreamy, alt-pop sound, blending lo-fi guitar riffs with introspective lyrics. Formed in 2020, they’ve gained attention for their atmospheric melodies and raw, emotional storytelling, opening the BBC Introducing Stage at Reading and Leeds festivals, playing Great Escape, Victorious, Reeperbahn and Latitude, and supporting Wet Leg.

charlie.williams@redlightmanagement.com,

charlie.williams@redlightmanagement.com, dan.potts@redlightmanagement.com instagram.com/honeyglaze_

UNIVERSITY - INDOOR STAGE, 2:00PM

Since their inception in 2022, UNIVERSITY have become known for their high-octane sound, thrashing guitars and metal-inspired drum beats. They describe their sound as “like getting punched in the face by a gorilla but then being cuddled afterwards”, and they’ve played standout shows at The Great Escape, Green Man, End Of The Road and Manchester Psych Festival.

rani@tif.community | instagram.com/abandcalleduniversity

INTERNATIONAL SHOWCASE FUND

PRS Foundation’s International Showcase Fund (ISF) offers vital support for artists, bands, songwriters and producers based anywhere in the UK who have been invited to play an international showcasing festival or conference such as SXSW, A3C, Eurosonic, WOMEX, Reeperbahn Festival and Folk Alliance International. Little Simz, Sam Fender, Dave, Wolf Alice and Ezra Collective are some of the hundreds of artists that have received ISF support over the years and a 2025 evaluation revealed 90% of supported artists reported making industry contacts from their showcase.

Up to £5,500 of ISF support is available as a contribution to travel, visas, accommodation and per diems. This year ISF has supported 28 UK artists to showcase at SXSW.

Instagram: @PRSFoundation,

Threads: @PRSFoundation

YouTube: YouTube.com/PRSFmusic

The International Showcase Fund is run by PRS Foundation with a number of partners and sponsors

Saturday 15th March 2025

In association with th e British Music Embassy

CL AS H AW ESOM E FRIEND S

7:30pm - 1am 12am 11:20pm 10:40pm 10pm 9:20pm 8:40pm 8pm The Molotovs Blackgold Venus Grrrls Himalayas Baby Said Casey Lowery Annie-Dog

SATURDAY In association with the British Music Embassy Official SXSW Showcase

THE MOLOTOVS - OUTDOOR STAGE, 12:00AM

The Molotovs have become one of the UK’s hottest young bands with sharp, punchy anthems and highly charged stagecraft that leaves absolutely nothing in the dressing room. Still in their teens, they’ve been handpicked by the likes of The Libertines, The Sex Pistols, Adam Ant and Blondie to share the stage, and have been championed by Green Day both on stage and in the press.

ant.andrews@expectationmgmt.com, joe@expectationmgmt.com instagram.com/themolotovs

BLACKGOLD

- INDOOR STAGE, 11:20PM

Having only launched in February 2022, BLACKGOLD have made waves across the industry, receiving incredible accolades from major music media, partnerships with Jackson guitars and Dickies, a collaboration with Jason of Fever 333, and in person appearances at Download and the Heavy Music Awards. This mysteriously masked UK five-piece are here to make nu metal great again. steph@baronessmusic.co.uk instagram.com/blackgoldhg

VENUS GRRRLS - OUTDOOR STAGE, 10:40PM

Born from the Riot Grrrl scene, VENUS GRRRLS are an alternative rock band from Leeds. From twinkling synth motifs to raspy guitar lines, the grrrls present a dark yet empowering discourse surrounding their synergistic experiences. “A band who really sound like they want to make things happen; to affect some sort of change” (Steve Lamacq, BBC 6 Music) ”Excellent” (Kerrang!) john@jawdroppermgmt.com | venusgrrrls.com

HIMALAYAS - INDOOR STAGE, 10:00PM

Cardiff’s HIMALAYAS made their name performing in small venues around Wales and soon captured the attention of hungry fans and music industry tastemakers alike. The band share a mutual love of Queens Of The Stone Age, Muse, Royal Blood and Iggy Pop, and have quickly honed their unique blend of dark, cinematic, fastpaced rock featuring barbed wire riffs and snarling vocals.

jon@wild-mgmt.com | himalayasofficial.com

BABY SAID - OUTDOOR

STAGE, 9:20PM

Baby Said are 20 and 18 year old Punjabi-Italian UK based rock sisters Veronica and Jess Pal. In Just 15 months they have released an EP & debut album ‘BS’ (out March 7th), and received support from BBC Radio 1’s Alyx Holcome and Sirius XM’s Rodney Bingenheimer. They’ve placed at No. 1 on Apple Music playlist The New Rock, Spotify’s FMF USA and Fresh Finds Rock, plus Deezer’s Brand New UK and Soundcheck. jeff@bighugmanagement.com | babysaid.co.uk

CASEY LOWERY - INDOOR STAGE, 8:40PM

Growing up in Chesterfield, a market town in the English Midlands, as an only child with a penchant for the spotlight, Casey was exposed to and inspired by the greats of 2000s English pop culture, including Robbie Williams and Arctic Monkeys.

danny@enkimusic.co.uk | caseylowery.co.uk

ANNIE-DOG - OUTDOOR STAGE, 8:00PM

Signed to Leeds’ very own Dance To The Radio, Annie-Dog makes the kind of innovative smart-pop that references the likes of Grimes and Pink Pantheress. With press plaudits from the likes of DIY, Dork and LOBF plus radio support from Jess Izatt (BBC Radio 1), Emily Pilbeam (BBC Radio 6 Music) and John Kennedy (Radio X) we are excited to see what comes next from this buzzy Dubliner.

anniedogofficial@gmail.com instagram.com/anniedogmusic

COUNTRY CONNECTIONS, SPEED MEETINGS

WEDNESDAY 12TH | 9:30AM – 11:15AM

THE BRITISH MUSIC EMBASSY | PALM DOOR ON 6TH

508 EAST 6TH ST, 78701

Networking event co-ordinated by BME partners, Sounds Australia, CIMA, Music from Ireland, and the New Zealand Music Commission. An event that encourages int. delegates from around the world to meet each other.

This time will offer you 5–8 minute meetings with as many int. businesses as we can put in front of you, with quick fire meetings introducing business connections with people and companies from around the globe.

BY RSVP ONLY universe.com/ccsxsw2025

UK SOUNDS BRUNCH

HOSTED BY PRS FOUNDATION (INVITE ONLY)

WEDNESDAY 12TH | 11.00AM – 1.00PM

THE BRITISH MUSIC EMBASSY | PALM DOOR ON 6TH

508 EAST 6TH ST, 78701

Launched at SXSW 2025, UK Sounds is the new initiative which supports and champions the broad range of exciting music coming out of all four UK nations to empower artists, creators and businesses on the global stage by providing information, resources and support to reach audiences and expand their careers overseas. Set up by PRS Foundation in collaboration with several music export organisations and partners, not only does this vital platform highlight and represent the broad range of exciting music from across the UK, but it is also a hub for music industry professionals or organisations outside of the UK looking to connect with export ready UK talent.

The UK Sounds Brunch is open to UK showcase presenters, artists funded via PRS Foundation’s International Showcase Fund and their BBC Music Introducing partnership, alongside key UK delegates and select international delegates for a unique opportunity to network, collaborate and conduct business at this flagship international showcase.

[By invitation only and RSVP essential]

NORTHERN SOUND MIXER

WEDNESDAY 12TH | 1.00PM – 2.00PM

THE BRITISH MUSIC EMBASSY | PALM DOOR ON 6TH

508 EAST 6TH ST, 78701

[Open to SXSW delegates and artists]

Join industry leaders, artists and policy makers from across the North of England for drinks, BBQ and networking ahead of an afternoon of the some of the most exciting music coming out of this special part of the UK.

MMF’S INTERNATIONAL MANAGER MIXER

THURSDAY 13TH | 10:30AM – 12:30PM

THE BRITISH MUSIC EMBASSY | PALM DOOR ON 6TH

508 EAST 6TH ST, 78701

Sponsored by Kobalt, MMF’s International Manager Mixer @ SXSW will take place on 13th March at the British Music Embassy at Palm Door on 6th Austin!

Kobalt is a proud supporter of the MMF and excited to unveil a special new platform for artists at this brunch. Members of Kobalt’s LA and London teams will be present to introduce the platform and connect with attendees.

This event brings together an international mix of global music managers, management companies, live agencies and other leading music executives. Attendees regularly come from the UK and mainland Europe as well as from our wider network in the US, Australia, New Zealand and Canada.

No walk-up on the day - booking is essential, here: www.themmf.net/events

Please note RSVP does not guarantee entry. Entry is on a first-come, first-served basis.

Be sure to arrive early to enjoy the food and drinks provided!

BME EVENT PARTNERS

ARTS COUNCIL ENGLAND

Arts Council England (ACE) is the national development agency for creativity and culture in England. ACE invests public money from the Government and the National Lottery to support the arts and culture sector and to enable people across the country to enjoy a range of high quality cultural experiences.

artscouncil.org.uk

ARTS COUNCIL OF NORTHERN IRELAND

The Arts Council of Northern Ireland is the lead funding and development agency for the Arts providing support to arts projects throughout the region, through its Treasury and The National Lottery funds. Arts Council funding enables artists and arts organisations to increase access to the arts across society and deliver great art that is within everyone’s reach.

To date, National Lottery players have helped to raise £50 billion for Good Causes, with more than 700,000 individual awards made across the UK. With hundreds of lottery grants in every postcode district, most people will have benefited from a National Lottery-funded project at some point.

artscouncil-ni.org

BANDSHARE

BandShare gives musicians more control over their work by offering all the tools they need to manage their career. Artists monetise their work, secure essential funding, and engage with their fans in innovative ways, all while minimising intermediaries and keeping more of their earnings by reducing third-party commissions. bandshare.io

BBC INTRODUCING

At BBC Music Introducing, our sole purpose is to push forward a new wave of unsigned, undiscovered and under-the-radar UK talent.

BBC Introducing is for everyone.

We are a collective of creatives, music-lovers, DJs, producers, and visionaries with the same aim - to give new artists a platform to reach higher and thrive. We are all about authenticity and supporting artists because we believe in them. We are dedicated to giving new artists career-

propelling opportunities and over 1 Million tracks and counting have been uploaded to BBC Introducing. The journey starts with BBC Introducing shows across the UK, the life blood of Introducing at a grass roots level, on BBC local radio, then onto Radio 1, 1Xtra, Radio 2, 6Music, The Asian Network and Radio 3.

Our platform has elevated some on the UK’s most prolific artists such as Loyle Carner, Wet Leg, Olivia Dean, Lewis Capaldi, Sam Fender, Aitch, Mahalia, Arlo Parks & Self Esteem.

bbc.co.uk/introducing

BONZA MUSIC

Bonza Music’s patented virtual rehearsal room software gives musicians the ability to rehearse online, in real time, in real acoustic spaces. You can change the virtual rehearsal room acoustics at the touch of a button and move your band mates around in the virtual space - minimum lag, maximum immersion.

We launch late summer 2025.

bonzamusic.com

BPI

The BPI represents the UK’s record companies and labels and champions British music. Through its policy-led work, it fosters an environment in which its members and their artists can thrive, promoting the rights of hundreds of independent labels and those of world-leading record companies Sony Music UK, Universal Music UK and Warner Music UK, alongside those of the artists, performers and label members of PPL. The BPI runs The BRIT Awards, is home to the Mercury Prize, co-owns the Official Charts, and administers the BRIT Billion and The BRIT Certified Awards.

The BPI safeguards the success of UK recorded music and the rights framework that underpins it, supported by its industry-leading content protection work and its promotion of British music exports through international events and trade missions, such as LA Sync Mission and SXSW, and the industry/government-funded Music Export Growth Scheme. The BPI drives innovation by bringing the music and tech communities together through such initiatives as Grow Music and its Insight Sessions, publishes market data insights including its All About the Music yearbooks, and offers members free training and networking among other benefits.

With its Equity & Justice Advisory Group, BPI promotes Diversity, Equity & Inclusion across music and, as a signatory of the Music Climate Pact, is committed to an industry that operates sustainably in reducing its carbon impact. The BPI recognises the vital importance of the talent pipeline and of music/creative arts education in enabling access and opportunities for people of all backgrounds to realise their potential, which it also supports through The BRIT Trust charity.

Chris Tams chris.tams@bpi.co.uk

| bpi.co.uk

BELFAST CITY COUNCIL

Belfast City Council provides a specialist, supportive environment to energise the creative digital sector in the City. From large scale Hollywood productions to exciting new digital start-ups, record labels and artists, the convergence of these industries is driving innovation and propelling new economic growth in the City. belfastcity.gov.uk

BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories and are on the ground in more than 100 countries. In 2023-24 we reached 600 million people. britishcouncil.org/arts

BRITISH UNDERGROUND

British Underground curates and produces international showcases in music, tech and the arts. The organisation is an Arts Council England NPO working across culture from Stormzy to the Royal Shakespeare Company and is a funder of the PRS Foundation International Showcase Fund. britishunderground.net

THE DEPARTMENT FOR BUSINESS AND TRADE

We are the UK’s department for economic growth. We support businesses to invest, grow and export, creating jobs and opportunities across the country. Our priorities are the Industrial Strategy, Make Work Pay, the Trade Strategy and the Plan for Small Business. We are responsible for:

• Working with our partners to ensure businesses thrive, markets are competitive and consumers are protected.

• Securing investment to the UK and supporting international businesses grow overseas.

• Advising, supporting, and promoting British businesses to grow and export.

• Opening up new markets for businesses by removing barriers and striking trade deals.

• Promoting free trade, economic security and resilient supply chains.

Neil Semple Deputy Head of Creative Industries team / Music lead +44 7818 011905 | neil.semple@businessandtrade.gov.uk

Rebekah O’Connor Creative Industries Major Events & Partnerships / SXSW lead +44 7824 457 795 | Rebekah.oconnor@businessandtrade.gov.uk

Emma Hill International Trade Adviser / Creative / South East +44 7779717300 | emma.hill@businesandtrade.gov.uk

Pete Chapman International Trade Adviser / Creative / Midlands +44 7793661339 | pete.chapman@businessandtrade.gov.uk

FATSOMA

An independent ticketing and event marketing system that takes the power away from traditional ticket platforms and gives it to the thousands of organisers, artists and venues we work with worldwide. With Fatsoma you get unparalleled tools to build and reach a loyal audience directly and sell more tickets. fatsoma.com

GENERATOR

Generator aims to amplify Northern voices, break down barriers, and champion the region’s diverse music scene. We curate live showcases, build industry partnerships, and promote professional development. We create platforms that highlight the North’s creative excellence and cultural significance, actively empowering emerging talent and shaping a more inclusive future for music.

mick@generator.org.uk | generator.org.uk

GREATER MANCHESTER COMBINED AUTHORITY

Greater Manchester Combined Authority works with local services, businesses, communities, and other partners to improve the city-region. cultureteam@greatermanchester-ca.gov.uk | greatermanchester-ca.gov.uk

LIVERPOOL CITY REGION COMBINED AUTHORITY

The Liverpool City Region Combined Authority is led by Mayor Steve Rotheram and brings together the region’s six local authorities – Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral – to tackle the big issues that matter to us all, together. It uses devolved powers and funding to make strategic decisions to benefit the city region’s 1.6 million residents and to promote economic growth.

liverpoolcityregion-ca.gov.uk

THE MU

The British Musicians’ Union represents over thirty-one thousand musicians working in all sectors of the music business and has campaigned on behalf of its members since the organisation was established in 1893. As well as negotiating on behalf of its members with all the major employers in the industry, the MU offers a range of services for self-employed professional and student musicians of all ages.

theMU.org

NORTH EAST COMBINED AUTHORITY

The North East Combined Authority works with our partners and local authorities to create a better way of life by connecting communities, giving people the skills to succeed, and improving wellbeing for all, so that the North East is recognised as an outstanding place to live, work, visit and invest.

northeast-ca.gov.uk

OMEN MAGAZINE

Print. Podcasts. Gigs. Festivals. Film. Omen is a magazine dedicated to all the artists, musicians and creatives pushing boundaries and making great change in the music industry. They are our omens.

Jack Parker Editor-In-Chief jack@omenmagazine.com | omenmagazine.com

PPL

PPL licenses recorded music in the UK when it is played in public or broadcast and ensures that revenue flows back to our members. These include independent and major record companies, together with performers ranging from emerging musicians to globally renowned artists. In 2023, PPL’s revenue was £283.5 million, the highest in the organisation’s 90-year history, and we paid close to 165,000 performers and recording rightsholders.

Suzi Ibbotson suzi.ibbotson@ppluk.com

Michael Stack michael.stack@ppluk.com

Sarah Wall sarah.wall@ppluk.com www.ppluk.com

PRS FOUNDATION

PRS Foundation supports outstanding talent from all backgrounds, covering the whole of the UK and all genres, with grantee success stories including Little Simz, Wolf Alice, Dave, Sam Fender, Years & Years, AJ Tracey, Anna Meredith, Yola, Glass Animals, Jade Bird, Ghetts, Shiva Feshareki, Sarathy Korwar, Floating Points, Nadine Shah, The Fanatix, Imogen Heap, IDLES, Kae Tempest, Kojey Radical and Emily Burns.

Set up in 2000, PRS Foundation has given more than £47 million in grants to over 8,900 new music initiatives. 5 out of the last 6 Mercury Prize winners had received PRS Foundation support (including recent winner Ezra Collective) and the charity has supported BRITS, RPS, AIM and Ivors Award winners.

Widely respected as an inclusive, collaborative and proactive funding body, PRS Foundation supports an exceptional range of new music activity through direct grants to music creators and through support for pioneering organisations, including venues, festivals, promoters and other talent development organisations. PRS Foundation founded the Women Make Music fund, co-founded global gender equality initiative, Keychange, and most recently launched the POWER UP initiative to tackle anti-Black racism in music. At SXSW this year, PRS Foundation will launch UK Sounds, a holistic hub bringing together available resources and support for export ready UK-based music creators whilst championing and strengthening UK music’s visibility and presence internationally.

If you’re a UK-based music creator or organisation find out how PRS Foundation can support your new music project at: prsfoundation.com

RISTBAND

Ristband is an award-winning studio creating cutting-edge experiences live and online.

Combining game engines, emerging technology, and live performance to create entirely new kinds of experiences powered by proprietary technology, Ristband’s immersive concerts, installations, virtual reality experiences and online games have been showcased in warehouses, galleries, music venues, art centres, and festivals worldwide. Ristband also runs a music studio offering bespoke music creation, artist development, recording and production services. Anne McKinnon anne@ristband.co | ristband.co

WEST YORKSHIRE COMBINED AUTHORITY

West Yorkshire Combined Authority works with partners to create a region that is prosperous, well connected, safe, inclusive, and a hotbed of creativity and sustainability. creative@westyorks-ca.gov.uk | westyorks-ca.gov.uk

PRODUCTION PARTNERS

ALLEN & HEATH

Since 1969 Allen & Heath has set the tone of audio technology. Combining their British audio pedigree with a culture of continual innovation and a mission to keep doing it better, Allen & Heath has become the mixing console of choice for touring bands and venues across the globe.

Jack Kenyon

+44 1326 370171

jack.kenyon@allen-heath.com

allen-heath.com

ALT

Specialist in industry-immersed education, Academy of Live Technology offers degrees, short courses and bespoke training for the live event and entertainment industry. With campuses on Production Park (UK) & at Rock Lititz (USA) offering state-of-the studios, technology & equipment where the world’s greatest entertainment experiences are made and staged. enquries@altech.ac.uk academyoflivetechnology.co.uk

ASHDOWN ENGINEERING

As seen on major stages across the world, with some of the biggest bands of our time, the status of Ashdown has firmly secured its place in “Rock ’n’ Roll” history. Setting the stage since ‘97, Ashdown has been dedicated to providing musicians with the best possible tone, on stage and in the studio.

Daniel Gooday

Managing Director

+44 7793 941708

dan@ashdownmusic.co.uk ashdownmusic.com

BOWERS & WILKINS

Bowers & Wilkins is a world-renowned British audio brand, widely revered for making some of the finest loudspeakers and audio products available.

This dedication to audio excellence has seen Bowers & Wilkins build a loyal fan base of music lovers, including the professionals who know music best, from Oscar-winning composers and Grammy-winning artists to the biggest recording studios in the world, such as Abbey Road and Skywalker Sound.

Jack Howells jack.howells@masimo.com bowerswilkins.com

CREATIVE TECHNOLOGY

Wherever live music takes the stage – from clubs and academies to stadiums and festivals –Creative Technology provides world-class technical production and solutions. We deliver the rock-solid infrastructure and equipment that artists and productions rely on, helping bring unforgettable live experiences to audiences worldwide.

music@ctlondon.com ctgroup.com/uk

DBTECHNOLOGIES

dBTechnologies was born from musicians who live and breathe technology. For over 50 years, we’ve been pushing the boundaries of sound, designing innovative, road-ready systems that make life easier for artists, FOH engineers, and touring crews. We’re all about delivering powerful, reliable gear that sounds incredible night after night – because we know great sound isn’t just heard, it’s felt.

+1 (786) 542-5034 info@dbtechusa.com

dBTechnologies.com

IVISON GUITARS

Ivison Guitars are a boutique guitar company based in Worcestershire, UK.

Our instruments are built one at a time using traditional and modern guitar building techniques and are fast gaining a worldwide reputation.

Our guitars are played on stages – from stadiums to coffee bars – by discerning players who demand vintage tone coupled with unsurpassed build quality & playability.

info@ivisonguitars.com ivisonguitars.com

LAG

For over 40 years, LAG Guitars has combined both tradition and innovation to create guitars which redefine genres and reimagine what a guitar can be. Bold designs, carefully selected woods and state of the art technology can all be found in the LAG Guitar range today. info@lagguitars.com lagguitars.com

MARSHALL

Marshall has a vibrant and dynamic history within the music industry and is celebrated by some of the greatest artists in the world. Catapulted from humble beginnings in Hanwell, London, Marshall is now a global music brand that offers guitar amps, drums, label and agency services, a state of the art recording studio and more. marshall.com

NATAL

Natal was officially founded in 1965 by British percussionist Alan Sharp and has been championed by the likes of Fleetwood Mac and The Rolling Stones. The use of fibreglass for greater sound projection and rounded hoops that were easier on the hands made Natal percussion instruments popular. Natal continued to flourish in the following decades, extending their product range to include the Fusion series in the early 90’s as well as cowbells, cajons and small percussion in the following years. In 2010, Natal moved into drum kits, attracting drummers like Jamie Morrison, Sian Monaghan, Michael Rennie, Steven G Legend and Oli Wiseman.

contact@nataldrums.com nataldrums.com

PRODUCTION PARK

A curated community of studios, technology and talent, based in Yorkshire and London, UK. We work collaboratively to create outstanding live experiences and entertainment for global audiences. Production Park exists to shape the future of the industry, investing in the next generation through The Academy Of Live Technology, and dedicated research and innovation centre, XPLOR.

studios@productionpark.co.uk

ROBE

Robe Lighting is among the world’s leading light manufacturers, recognized for innovation and dedication to the very highest production quality. With subsidiaries in the USA, UK, Germany, France, Middle East, and Asia Pacific, Robe luminaires are supplied through a worldwide distribution network and are featured on productions around the globe. Chase Anderson - Business Development Manager +1 (954) 680-1901 info@robelighting.com www.robelighting.com

SHURE

Shure has been making people sound extraordinary for a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. Ryan Smith smithr@shure.com www.shure.com

SUBFRANTIC

Based in South London, Subfrantic handles the technical and logistical aspects of event production and touring. They have unique rehearsal and recording facilities (used by some of the biggest names around), and offer tour support including audio, lighting, video, staging, and backline equipment, working with your technicians or supplying their own if needed. subfrantic.com

DELEGATES

5000 | Hannah Schmidt 5000mgmt.com

5000 | Andy Inglis 5000mgmt.com

5dB | Gus Robertson 5db.com

5dB Industries, Ltd | Laura Slattery 5db.com

ABBA Voyage | Svana Gisla abbavoyage.com

Academy Music Group | Ed Pearson academymusicgroup.com

Advertising Association | Aisling Conlon adassoc.org.uk

Altosphere Ltd. | Alan Sharpe altosphere.eco

Altosphere Ltd. | Joyce Green altosphere.eco

| Joyce Green altosphere.eco

Arts Council England | Richard Russell artscouncil.org.uk

Arts Council England

Arts Council England | Hazel Edwards artscouncil.org.uk

Arts Council England | Owen Hopkin artscouncil.org.uk

Arts Council England | Nema Hart artscouncil.org.uk

ATC Live | Sam Lister atc-live.com

Atlantic Records | Sam Spencer atlanticrecords.com

Audio Always | Hayley Clarke audioalways.com

AudioArena | Luca Vieira linkedin.com/in/luca-simal-vieira

AudioSalad | Tom Deakin audiosalad.com

Azzurra Entertainment | Peter Salvage azzurra-entertainment.co.uk

BBC 6Music | Steve Lamacq bbc.co.uk/sounds/brand/b0072lb2

BBC Introducing | Millie Carter bbc.co.uk/introducing

BBC Introducing | Carwyn Griffith bbc.co.uk/introducing

BBC Introducing | Andrew Rogers bbc.co.uk/introducing

BBC Introducing | Paul Sheehan bbc.co.uk/introducing

BBC Introducing | Kelly Betts bbc.co.uk/introducing

Be More Social | Joseph Eley youcanbemoresocial.com

Be More Social | Francesca Carter youcanbemoresocial.com

Beatport | Helen Sartory beatport.com

Beatport | Gareth Halsall beatport.com

Beggars Group | Simon Wheeler beggars.com

Bella Union | Simon Raymonde bellaunion.com

BME / Music + Sport | P-C RAE 274industries.com

BMG | Fiona McAuley bmg.com

Bowers & Wilkins | Jack Howells bowerswilkins.com

British Council | Tom Sweet britishcouncil.org

British Musicians’ Union | Dave Webster themu.org

CIMA | Rebecca Bajaj accenture.com

Classical Unlocked | Thea Paraskevaides artists-and.com

ClicknClear | Chantal Epp clicknclear.com

Clintons | Tom Frederikse clintons.co.uk

Department for Business and Trade | Jo Hubbard-Walker gov.uk Department for Business and Trade | Emma Hill businessandtrade.gov.uk

Dialled In | Yasmine Ben-Afia dialled-in.com

Dialled In | Dhruva Balram dialled-in.com

Drake Music | Tim Yates drakemusic.org

Drake Music | Sally Currie drakemusic.org

Easol | Lisa Simpson easol.com

Ellur | Charlie Crawshaw ellur.biz

Ellur | Julie Wilson ellur.biz

Ellur | Ian Wilson ellur.biz

Ellur | Joanne McNamara ellur.biz

Ellur | Ian Wilson ellur.biz | Joanne McNamara ellur.biz

Epidemic Sound | Sean Keyes epidemicsound.com

Epidemic Sound | Lynsey Bond epidemicsound.com

Epidemic Sound | Jade Bousfield epidemicsound.com

Epidemic Sound | Joel Vincent epidemicsound.com

Epidemic Sound | Joel Vincent epidemicsound.com

Epidemic Sound | Benjamin Giles epidemicsound.com

Epidemic Sound

Extremely Good | Nicole Blair instagram.com/itsbaileyblair

Faber Music | Ed Marquis fabermusic.com

Fiction Records/Virgin Music Group | Jim Chancellor fictionrecords.co.uk

Fierce Panda Records / SO Recordings | Chris Wilson fiercepanda.co.uk

FOCUS Wales | Andy Jones focuswales.com

Futuresound | Kieran Crosby futuresoundgroup.com

Futuresound | Toby Womack futuresoundgroup.com

Garden Court Chambers | Keir Monteith gardencourtchambers.co.uk

Generator | Alice Fuller generator.org.uk

Generator | Michael Ross generator.org.uk

Georgia Meek | Georgia Meek instagram.com/mustbemeek

Ginger Owl Productions | Nancy Skipper gingerowl.co.uk

Glucose Music | Anthony Klein glucosemusic.com

GMCA | Rebecca Swarray gmcagreatermanchester-ca.gov.uk

GMCA | Holly Jones gmcagreatermanchester-ca.gov.uk

God Is In The TV | Julia Mason godisinthetvzine.co.uk

Grant & Bowman Ltd | Richard Shaw grantandbowman.com

GSC Solicitors LLP | Justin Goldspink gscsolicitors.com

Heist or Hit | Mick Scholefield heistorhit.com

Heist or Hit | Martin Colclough heistorhit.com

IDENTITY | Malcolm Ché identityglobal.com

Impressive PR Ltd | Mel Brown impressivepr.com

Iambic Promotions | Jan Bradshaw instagram.com/iambicmarketing

Innovate Business Consulting | Gareth Bull innovateconsult.co.uk

Interval Records | Josh Daniel intervalrecords.com

Isolar Records | Bruno Felgueiras instagram.com/isolar_records/

Isomorphic Labs | Alexander Cheparukhin isomorphiclabs.com

ITB | Steve Zapp itb.co.uk

J A Hopkins | Johnny Hopkins imdb.com/name/nm0394204

Jazz re:freshed | Yemi Sawyerr jazzrefreshed.com

Jimmyjib Cranes Ltd | Alwyn Davies jgbroadcast.tv | Anthony Klein glucosemusic.com

| Rebecca Swarray gmcagreatermanchester-ca.gov.uk | Bruno Felgueiras instagram.com/isolar_records/ | Alwyn Davies jgbroadcast.tv

John Arnison Music & Media | John Arnison jammltd.com

Jukebox Graduate | David Ingham thejukeboxgraduate.com

Kelly Garner | Kelly Garner netlawmedia.com

Key Production Group | Colin Currie keyproduction.co.uk

Key Production Group | Karen Emanuel keyproduction.co.uk

Killer Art+Production | Lu Howlett killerartproduction.com

Last.fm | Simon Moran last.fm

Last.fm | Matt Clark last.fm

Last.fm | Michael Horan last.fm

Lee & Thompson | Mark Stafford leeandthompson.com

Lexit AI | Iuliia Safitova lexit.ai

Live Nation | Maddie Arnold livenation.co.uk

London School of Economics | Frances Bajaj lse.ac.uk

LSO Live | Becky Lees lsolive.lso.co.uk

LSO Live Ltd | Mark Lees lsolive.lso.co.uk

Manchester | Bev Craig democracy.manchester.gov.uk

Marketing Manchester | Lisa Durrant investinmanchester.com

Marketing Manchester | Verity Carson investinmanchester.com

Marketing Manchester | Ryan Maley investinmanchester.com

Massivemusic | Gus Nisbet massivemusic.com

Mercury Studios | Dan Borrelli mercurystudios.co

Midas | Rachel Eyre investinmanchester.com

Midas | Alex Jones investinmanchester.com

Midas | Joe Manning investinmanchester.com

Millenium Primary | Alice Andrews millenniumprimary.org.uk

Morris & Young | Sandy Fyfe morrisandyoung.co.uk

Music Industry Mentor | Atlanta Cobb musicindustrymentor.com

Music News | Marco Gandolfi music-news.com

Music News | Gareth Murfin music-news.com

Music News | Ugochukwu Chikezie myphlexit.com

MYPHLEXIT | Ugochukwu Chikezie myphlexit.com

NB Consultancy | Naomi Belshaw naomibelshaw.com

Ninelives Capital | Andrew Michael ninelivescapital.com

One Fiinix Live | Jess Kinn onefiinix.com

One Fiinix Live | Sean Goulding onefiinix.com

One Fiinix Live | Brian Escobar onefiinix.com

One Fiinix Live | Charlie Coker onefiinix.com

One Fiinix Live | John Pantle onefiinix.com

Oscar Kenny | Oscar Kenny redlightmanagement.com

Paraorchestra | Lloyd Coleman paraorchestra.com

Paraorchestra | Hannah Williams Walton paraorchestra.com

PIAS | Jason Rackham pias.com

PIAS | Edwin Schroter pias.com

PP Marketing Ltd. | Phil Patterson thebritishmusicembassy.com

PPL | Suzi Ibbotson ppluk.com

PPL | Sarah Wall ppluk.com

PPL | Michael Stack ppluk.com

PPL | Peter Leathem ppluk.com

Preloved Chica | Elene Marsden prelovedchica.com

Production Park | Anthony Forbes Esq. productionpark.co.uk

PRS For Music | Kyle Fisher prsformusic.com

Preloved Chica | Anthony Forbes Esq. productionpark.co.uk | Kyle Fisher prsformusic.com

PRS For Music | Maya Radcliffe prsformusic.com

PRS Foundation | Becci Scotcher prsfoundation.com

PRS Foundation | Westley Holdsworth prsfoundation.com

PRS Foundation | Liam McMahon prsfoundation.com

Record Collector Magazine | Oliver Gray recordcollectormag.com

PRS Foundation | Oliver Gray recordcollectormag.com

Red Light | James Sandom redlightmanagement.com

Red Light | Al Mills redlightmanagement.com

Red Light | Al Mills redlightmanagement.com

Rock-It Cargo | Darren Cox rockitcargo.com

Rock-It Cargo

Rock-It Cargo | Travis Medland rockitcargo.com

Rock-It Cargo | NIck Goulding rockitcargo.com | Edwin Schroter pias.com | Suzi Ibbotson ppluk.com | Peter Leathem ppluk.com

Rockaway Beach | Ian Crowther rockawaybeach.co.uk

Salt | David Campbell salt.music

Salt | Dan Kurtz salt.music

Saturday Showcase with Harry | Harry Wearing saturdayshowcasewithharry.com

Saturday Showcase with Harry | Joe Hirst saturdayshowcasewithharry.com

Score Draw | Mark Gordon scoredrawmedia.com

Selector Radio | Sian Eleri music.britishcouncil.org/selector-radio

Sentric | Gareth Varty sentric.com

SixtySix Productions Limited | Russell Hodgskin sixtysixproductions.co.uk

SixtySix Productions Ltd | Gabi Bartnik sixtysixproductions.co.uk

SO.CO / The British Music Embassy | Thomas Jackson so.co

Sony Music Publishing | Pixie Pickering sonymusicpub.com

Sony Music Publishing | Poppy September-Peters sonymusicpub.com

SoundCloud | Hazel Savage soundcloud.com

SXSW London | Adem Holness sxswlondon.com

SXSW London | Will Hutchinson sxswlondon.com

SXSW London | Ella Byrne sxswlondon.com

The BPI | Jo Twist thebpi.co.uk

The BPI | Chris Tams thebpi.co.uk

The BPI | Jake Hills thebpi.co.uk

The Burning Club | Ronnie Greenwood theburning.club

The Institute Of Contemporary Music Performance | Simon Howard icmp.ac.uk

The Line of Best Fit | Rich Thane thelineofbestfit.com

The London School of Economics and Political Science | Xuehan Jiang lse.ac.uk

The O2 | Alfie Jefferies theo2.co.uk

The Pommier Partnership | Nick Andrews linkedin.com/in/nickandrewsfh

The Rock Revival | Cian McGivern therockrevival.co.uk

Thirty Two Music | Alexander Lodge thirtytwo.tv

Tileyard Music | Charlie Arme tileyardmusic.co.uk

TLD Consulting Services Ltd | Liam Dunne thametownmusicfestival.org | Hazel Savage soundcloud.com | Adem Holness sxswlondon.com | Cian McGivern therockrevival.co.uk

TLD Consulting Services Ltd | Anne Dunne thametownmusicfestival.org

Tokentraxx | TommyD Danvers tokentraxx.com/artists

TRAX | Ollie Francis trax.so

TRAX | Henry Wilson trax.so

TRAX | Hadi Usmani trax.so

TRAX | Tom Stuart trax.so

Treatment Studio | Lizzie Pocock treatmentstudio.com

tuesdays artists | Phil Jones tuesdays-artists.com

Under The Radar | Alex Thomson undertheradarmag.com

Universal Music Group | James Healy universalmusic.com

Universal Music Group | Glenn Cooper universalmusic.com

University College London | Michael Fitzgibbon ucl.ac.uk

BRITISH MUSIC @ SXSW 2025

PROJECT LEADER:

Phil Patterson

BRITISH MUSIC PARTNERSHIP:

Chris Tams for BPI

Donovan Bolessa & Rebekah O’Connor for The Department of Business and Trade

Sarah Wall for PPL

Joel Mills & Tom Sweet for The British Council

EXECUTIVE PRODUCER:

P-C Rae

UK PR:

Jake Hills for BPI

John Nolan for PPL

US PR & MARKETING:

Jeff Kilgour, Brendan Bourke, Lindsey McLemore & Amy Rasmussen for The Syndicate

DIGITAL MARKETING:

JMAT

CAMPAIGN DESIGN & BRANDING:

Dan Wilkin & Lauren Williams at Deadeye Design

PHOTOGRAPHY:

Thomas Jackson for Tynesight

ANIMATION:

Valentin Dragomir

TYPESETTING:

TR Hughes Design

BRITISH MUSIC EMBASSY EVENT PARTNERS:

Gina Akers for Blendid

Oli Wilson, Rose Marley, Sarah Pearson for Beyond The Music

Justin Gressley, Anne Mueller & Charles Fitzgerald for PIAS

Ann McKinnon & Roman Rappak for Ristband

Crispin Parry for British Underground / Future Arts & Culture

Mick Ross & Charlie Kemp for Northern Sound

Millie Carter, Kelly Betts, & India Gilmore for BBC Introducing Karl Parsons, Roger Gisbourne & Frank Wilkes for Band Share

CAMPAIGN CREDITS

Mark Gordon for Output Belfast

Jacob Lakeland for Fatsoma

Jack Parker for Omen

Fi Ryder for Bonza Music

Chris Brearley & Chris Hawkins for Awesome Friends

Jack Howells for Bowers & Wilkins

Becci Scotcher & Westley Holdsworth for PRS for Music Foundation

PRODUCTION:

Production Park

SubFrantic

PRODUCTION DIRECTOR:

Ant Forbes

TECHNICAL CONSIDERATION:

Allen & Heath, ALT, Ashdown, Bowers & Wilkins,

Creative Technology, ROBE, Ivison, LAG, Marshall, Natal, Shure, & Zildjian.

SPECIAL THANKS:

Andy Rogers, Gary Bales, Paul Sheehan, Steve Lamacq, Carwyn Griffith, Molly Hart at BBC; Claire Albahra, Ben Walsh & Sarah Middleton at Bray Leino; Joe Frankland & Hannah Bashir-Eviston at PRSF; Rachel Nicholson at ALT; Ciaran Scullion at Arts Council NI; Chris McCreery at Belfast City Council; Giles Pocock at Bowers & Wilkins; Jo Twist, Charlotte Desmoyers-Davis & Zoe Fitzgerald at the BPI; Kate Burwell at The British Council; Rupert Daniels, Tendai Chetse, Rosa Estevez, Neil Semple, Emma Hill, Kate Wilkinson, Rosamund O’Neill, Lara Purser, Ann Gordon, Crissy Pascual, Pete Chapman, Jo Hubbard at DBT; Alex Tucker for The Cabinet Office; Rob, Cliff, Sarah and The Right Round team; Hannah M and Mary Wilson in Housing, Team TESS, Devlin Sherlock, Francesca Ghizzoni, Nate Cross, Connor Tester, Stacie Cline, Joshua Sewell, James Minor, Neil Minocha, Peter Lewis, Una Johnston, Roland Swenson, Lee Cheves & James Morales at SXSW; Scott Oso Barr; Angie & Blake Olson; Elizabeth Newton; Ceri Ashcroft; Angela Tharp and all at Flamingo Cantina.

What do you really want from your design agency? Smart ideas? Great design that can slug it out in the real world? Straighttalking, no-nonsense communication?

Sleeves up, anything’s possible attitude? A ton of talent you can rely on when things get tough? People you like and trust? Well, step right this way… Art directing the British Music Embassy at