The British Music Embassy SXSW Guide 2022 by British Music at SXSW

GUIDE 2022

AJ TRACEY SAM FENDER GLASS ANIMALS LITTLE SIMZ DAVE WOLF ALICE SELF ESTEEM

BME ALUMNI / BRIT AWARD NOMINEES 2022

CONTENTS FOREWORD

CONFERENCE SESSIONS & B2B SCHEDULE

MUSIC SCHEDULE

THE BRITISH MUSIC EMBASSY OPENING NIGHT (SAT)

BRITISH MUSIC AT SXSW (SUN)

DIY SXSW SHOWCASE (MON)

ATC LIVE SXSW SHOWCASE (TUE)

LICKS AT SXSW PRESENTS (WED)

BBC MUSIC SXSW SHOWCASE (WED)

OUTPUT BELFAST (THU)

BBC MUSIC SXSW SHOWCASE (THU)

BRITISH MUSIC @ SXSW PRESENTS (FRI)

BBC MUSIC SXSW SHOWCASE (FRI)

BRITISH MUSIC @ SXSW PRESENTS (SAT)

BBC MUSIC SXSW SHOWCASE (SAT)

INTERACTIVE EVENTS

UK IMMERSIVE TAKEOVER

B2B MUSIC EVENTS

BRITISH MUSIC @ SXSW PARTNERS

BRITISH MUSIC DELEGATES

CAMPAIGN CREDITS

CONTENTS

FOREWORD I’ve been to BME more often than my son can count (he can count to eleven).

shows and book shows for artists has been debilitating in a myriad of ways. I can’t wait to get back.

Bloody good bands who can play their instruments well. Great production. An accurate schedule. That’s what I’ve come to expect from British Music Embassy and P-C and his crew have always delivered.

2022 is more special to me than any other SXSW I’ve ever attended. When I was on the way up, I had no idea what I was missing - I was grateful but often looking at my calendar for the time I needed to be at the next show. Now I know what I was missing. For the types of artists I work with, being able to play live is part of who they are and why their biggest fans love them.

When you’re on the way up, getting a slot at BME is an important badge of honor, and it’s a tough slot to get. The quality of performance is always high and the line is often down the block. I’ve watched more than a few performances outside the venue peeking in. I’m not sure how everyone else is feeling; as a member of the live music industry, coming back to SXSW after “The Pause” is incredibly exciting. I help artists develop their career/ touring business, and I’ve been in the trenches of shows day in and day out since college. Not being able to go to

FOREWORD

I think that the bands at SXSW and BME this year will play harder and with more intention than ever before. A slot at BME means a band matters. They can carry around that slot as a badge of honor. This year, they’ll hold that badge higher than ever and I believe they’ll want to prove even more that they deserve it. TOM WINDISH, EVP, WASSERMAN MUSIC

WORKING MEN’S CLUB

THE WORLD’S PREMIER CAMPUS FOR LIVE EVENTS, FILM, TV AND VIRTUAL PRODUCTION, WHERE INDUSTRY, EDUCATION AND INNOVATION COME TOGETHER IN THE CREATION OF LIVE EXPERIENCES. Featuring industry-leading studios for entertainment production with unrivalled wraparound services. Based in Yorkshire with a studio in London.

WWW.PRODUCTIONPARK.CO.UK BRITISH MUSIC EMBASSY 2022 STAGE POWERED BY PRODUCTION PARK

CONFERENCE SCHEDULE UK HOUSE & THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD

SATURDAY MARCH 12TH

TUESDAY MARCH 15TH

11AM – 4PM

10AM - 6PM

UK IMMERSIVE TAKEOVER

SUNDAY MARCH 13TH 11AM – 2PM

UK ADVERTISING TAKEOVER

SUNDAY MARCH 13TH 2PM - 6PM

READY PLAYER LDN: ESPORTS AND GAMING INNOVATIONS

THURSDAY MARCH 17TH 10AM – 12.00PM

INTERNATIONAL MUSIC MANAGERS BRUNCH HOSTED BY MMF UK (INVITE ONLY)

FRIDAY MARCH 18TH MONDAY MARCH 14TH 2PM - 6PM

REALITY BITES BUT WILL THE METAVERSE ZUCK?

10AM - 12PM

SPEED MEETINGS - COUNTRY CONNECTIONS (BY RSVP)

CONFERENCE SCHEDULE

MUSIC SCHEDULE THE BRITISH MUSIC EMBASSY - 208 W4TH ST SATURDAY 12TH

MONDAY 14TH

WEDNESDAY 16TH

8PM – CLOSE

8PM – 2AM

2PM – 6PM

THE BRITISH MUSIC EMBASSY OPENING NIGHT

DIY MAGAZINE SXSW OFFICIAL SHOWCASE

10:30PM WALT DISCO 9:40PM FERRIS & SYLVESTER 8:50PM GEORGE RILEY ELIZA SHADDAD 8PM

1AM

THE BRITISH MUSIC EMBASSY PRESENTS IN ASSOCIATION WITH LICKS MAGAZINE

SUNDAY 13TH 7:30PM – CLOSE

THE BRITISH MUSIC EMBASSY PRESENTS IN ASSOCIATION WITH TRACKD 10:30PM MEMES 9:40PM RED RUM CLUB 8:50PM JAMIE WEBSTER RUTH LYON 8PM

MUSIC SCHEDULE

12AM 11PM 10PM 9PM 8PM

BUZZARD BUZZARD BUZZARD MOONCHILD SANELLY CMAT STRAWBERRY GUY TALKSHOW GALLUS

TUESDAY 15TH 8PM – 2AM

ATC-LIVE SXSW OFFICIAL SHOWCASE 1AM 12AM 11PM 10PM 9PM 8PM

PILLOW QUEENS LOS BITCHOS YARD ACT JAMIE WEBSTER GRACE CUMMINGS KATY J PEARSON

5:30PM WH LUNG 4:40PM STRAWBERRY GUY 3:50PM GEORGE RILEY SPECIAL GUEST 3PM 2:10PM ELIZA SHADDAD

WEDNESDAY 16TH 8PM – 2AM

BBC MUSIC SXSW OFFICIAL SHOWCASE 1AM 12AM 11PM 10PM 9PM 8PM

WARGASM NOVA TWINS CALVA LOUISE JOESEF HAMZAA LOW GIRL

THURSDAY 17TH

FRIDAY 18TH

SATURDAY 19TH

2PM – 6PM

OUTPUT BELFAST

THE BRITISH MUSIC EMBASSY PRESENTS

5:30PM WE WERE PROMISED JETPACKS 4:40PM PENELOPE ISLES 3:50PM BUZZARD BUZZARD BUZZARD ME REX 3PM 2:10PM MAX POPE

5:30PM 4:40PM 3:50PM 3PM 2:10PM

5:30PM SPECIAL GUESTS 4:40PM CHERYM 3:50PM THE WOOD BURNING SAVAGES DANI LARKIN 3PM 2:10PM BEAUTY SLEEP

THURSDAY 17TH 8PM – 2AM

BBC MUSIC SXSW OFFICIAL SHOWCASE 1AM 12AM 11PM 10PM 9PM 8PM

BABA ALI THE LATHUMS SELF ESTEEM WET LEG SINEAD O’BRIEN WORKING MENS CLUB

FUR BIG JOANIE BABII HAMISH HAWK ANNA B SAVAGE

SATURDAY 19TH 8PM – 2AM

8PM – 2AM

BBC MUSIC SXSW OFFICIAL SHOWCASE

1AM 12AM 11PM 10PM

FRIDAY 18TH

1AM 12AM 11PM 10PM 9PM 8PM

COL3TRANE PRIYA RAGU BABY QUEEN POPPY AJUDHA MACE THE GREAT WALT DISCO

9PM 8PM

RED RUM CLUB LIZ LAWRENCE LOW HUMMER JELANI BLACKMAN GEORGE RILEY MAISIE PETERS

MUSIC SCHEDULE

WE WERE PROMISED JETPACKS @ SXSW 2014

SATURDAY 12TH | 8PM - CLOSE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701 PRIVATE RECEPTION BY RSVP FROM 7PM / SXSW BADGES FROM 8PM

THE BRITISH MUSIC EMBASSY OPENING NIGHT 10:30PM | WALT DISCO Scottish six-piece Walt Disco are an indie band you simply must see live. Glaswegians James Potter, Dave Morgan, Lewis Carmichael, Charlie Lock, Finlay McCarthy and Jack Martin defy genre norms. From bringing a choir to their BBC Introducing session to wearing wedding dresses on stage, their flamboyant live show is a pure joy to watch. This Scottish post-punk influenced, intoxicating band are a force to behold.

hamish@bounsemgmt.com // waltdisco.com

9:40PM | FERRIS & SYLVESTER The band’s long awaited debut LP is released March 11th, and ‘Superhuman’ is the distillation of literally hundreds of songs that this prolific duo have written together. Their brand of rootsy Americana feels equally at home in a SoCo roadhouse, as their new home in rural Wiltshire.

connor@airmtm.com // ferrisandsylvester.com

8:50PM | GEORGE RILEY George Riley has made it her mission to spotlight alternative voices and perspectives within her own soulful, jazz-inflected sound, and has been supported by Radio 1, 6 Music and BBC Introducing. The 22 year old vocalist and producer from West London works closely with friend and producer Oliver Palfreyman. The duo is fronted by George, whose Jewish and Jamaican heritage, fused with her London upbringing, make for a sound that is hard to define, but is a treat for the ears.

jasmine@unknownterritory.co.uk // instagram.com/georgeriley___

8PM | RUTH LYON Scottish-Sudanese singer songwriter Eliza Shaddad honed her talents as a street busker and solo performer in London. She has released three critically acclaimed EPs and is known for her experimental folk style. Her music has been championed by tastemakers at the BBC and beyond.

mgmt.elizashaddad@gmail.com // elizashaddad.com SATURDAY

SUNDAY 13TH | 7:30PM - CLOSE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701 FREE SHOW (BY RSVP) / SXSW CREDENTIALS GET PRIORITY ENTRY

BRITISH MUSIC AT SXSW 10:30PM | MEMES Glasgow duo Johnny and Paul have been causing poet-punk ructions with their two man / one laptop sonic assaults and have been busy playing some of the sweariest live shows known to alt rock-kind. Get ready to mosh with their high energy set.

michael@amodernway.com // aimplay.club/memes

9:40PM | RED RUM CLUB Liverpudlian sextet Red Rum Club played the BBC Introducing stage at Glastonbury back in 2019, giving us an unforgettable performance. Fast forward 3 years and 3 albums later and Fran, Tom, Michael, Simon, Neil, and Joe know what they’re doing, crafting catchy indie alternative bangers. Their latest album came in at number 5 on the UK Indie Chart.

george@redrumclub.com // redrumclub.com

8:50PM | JAMIE WEBSTER This Liverpudlian people’s poet will get your toes tapping. A clever combination of folk meets rock and roll paired with masterful songwriting that will leave you utterly transfixed. Whilst his debut album in 2020 announced his arrival to the world and landed in the top 10 on the Official UK Album Chart, he’s already a firm fixture in Liverpool FC folklore and has become almost synonymous with the club, performing with many of the players and at official and unofficial supporter events across the globe.

alfie@modernsky.uk // jamiewebstermusic.com

8PM | RUTH LYON Northern songstress Ruth Lyon has an intense honesty and an impulse to tell it how it is. Making a unique brand of ‘baroque-pop’ she bares her soul - full of stark selfreflection & a nod to the absurdity of life. Ruth does it all, from self-questioning piano ballads to indie bangers. Ruth will also speak at the SXSW conference as part of the “Is the Future of Music Accessible?” session, Friday 18th 11:30am @ ACC.

rpattmusic@gmail.com // ruthlyonmusic.com

SUNDAY

MONDAY 14TH 8PM - 2AM BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701

OFFICIAL SXSW SHOWCASE

DIY MAGAZINE 1AM

BUZZARD BUZZARD BUZZARD

12AM

MOONCHILD SANELLY

11PM

CMAT

10PM

STRAWBERRY GUY

9PM

TALKSHOW

8PM

GALLUS

SUNDAY

STRAWBERRY GUY

BUZZARD BUZZARD BUZZARD Welsh rockers unashamedly in love with the 1970s, Buzzard Buzzard Buzzard evoke the heyday of glam rock with a sense of fun and a genuine affection for retro sounds and styles. With straight down the line denim bell-bottom rock and enough enthusiasm to fill a stadium you might be persuaded that some small part of Cardiff is still living in the 1970s.

adam@clwb.net buzzardbuzzardbuzzard.com

MOONCHILD SANELLY A South African musician, dancer and icon, she’s immediately recognisable by her signature blue hair and her self-created music genre “future ghetto punk”. Fans include Radio 1 DJ Clara Amfo who included her track with Sad Night Dynamite, ‘Demon’ on the ‘Hottest Record in the World’ feature back in October.

lauren@bandofwolves.co.uk instagram.com/moonchildsanelly

CMAT CMAT is the work of wickedly funny Ciara MaryAlice Thompson, a global pop star in the making from Dublin. Making humorous songs about serious topics, her debut single, ‘Another Day (kfc)’ came out in 2020. “It’s about a breakdown I had at a KFC a few years ago when my debit card got declined, but it’s really about getting dumped. I wanted to highlight the humour and joy that can be found when people are at their most pathetic.” CMAT is anything but, and 2022 is hers for the taking.

barry@this.ie cmatbaby.com 16

MONDAY

STRAWBERRY GUY This Welsh-born songwriter shared his debut album ‘Sun Outside My Window’ in 2021 and has picked up considerable traction in the US already. Composing musical masterpieces from his Liverpool bedroom, get ready to enjoy the calming soundscapes of Strawberry Guy.

david@melodic.co.uk instagram.com/strawberry_guy

TALKSHOW 4-piece Talk Show burst onto the London underground scene in 2019. A down and dirty new wave / post-punk sound that’s made for the sweaty dance floors of South London basement shows. They’re a band that means business, are exhilarating to watch live, and are a must see act.

sam@wholeent.com facebook.com/thetalkshowband

GALLUS Born out of Glasgow, this five-piece band fuse old school punk sensibilities into their clean cut and yet chaotic indie. Gallus have gained a cult-like following among the Scottish punk scene. They are steadfast in their mission at every show, whether it’s a sold-out King Tut’s, TRNSMT, or a damp and dingy basement in some far-flung town; to entertain and create a palpable energy that will stay with you long after the show is over.

gallusareaband@gmail.com facebook.com/gallusareaband

MONDAY

DIY MAGAZINE After two years away, all of us at DIY are incredibly excited to be back in the musical bosom of SXSW, armed with what we truly believe are our strongest stages yet. SXSW has always been the ultimate tastemaker festival; the mecca where bands can make or break the next part of their careers overnight, and where we journalists can get a whiff of what we’re likely to be raving about for the months to come. After all these years, it’s still the Big One, and so we’re chuffed to be hosting some of our absolute favourites both at our British Music Embassy stage and our own showcase this week. At DIY, we always aim to be right in the scrum of it, championing the superstars of tomorrow. From the voice-of-a-generation pop of Self Esteem, through to whipsmart post-punk storytellers Yard Act via the genre-blurring talents of Priya Ragu, the electronic eclecticism of Jockstrap and CMAT’s modern country stylings and more, we’re certain that this lot will blow SXSW away whilst we roam the streets of Texas trying to find the best of the best to join them. Saddle up, it’s gonna be a big week. diymag.com

DIY MAGAZINE

TUESDAY 15TH 8PM - 2AM BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701

OFFICIAL SXSW SHOWCASE

ATC LIVE 1AM

PILLOW QUEENS

12AM

LOS BITCHOS

11PM

YARD ACT

10PM

JAMIE WEBSTER

9PM

GRACE CUMMINGS

8PM

KATY J PEARSON

ATC LIVE

YARD ACT

PILLOW QUEENS On the basketball courts of a Dublin city park, the four members of Pillow Queens soon realised that making music together would be an equally productive group activity. Cathy, Rachel, Pam, and Sarah combine smooth vocal harmonies and ragged-edged guitars resulting in the pure alternative rock beauty that is Pillow Queens. Two years on from their debut album, their follow up ‘Leave the Light On’ is out on April 1st. We cannot wait!

anyothercity@gmail.com pillowqueens.com

LOS BITCHOS Your new favourite party band have just walked into your life! Describing themselves as 4 girls from London tripping out on tequila and cumbia vibes, Serra, Agustina, Josefine and Nic make up Los Bitchos. Mixing Peruvian chicha with Turkish psych and surf guitars it’s a sound like no other. They’ll definitely be having a fiesta that you don’t want to miss out on.

badvibrationsuk@gmail.com losbitchos.com

YARD ACT Leeds rock band Yard Act are writing the rule book on Brexit era post-punk. Their debut album ‘The Overload’ went straight in at number 2 on the UK Official Album Chart earlier this year, and Yard Act were rightly on the BBC Sound Of 2022 Longlist. One of the week’s must-see bands on the cusp of world domination.

ollie@memphis-industries.com yardactors.com

TUESDAY

JAMIE WEBSTER This Liverpudlian people’s poet will get your toes tapping. A clever combination of folk meets rock and roll paired with masterful songwriting that will leave you utterly transfixed. Whilst his debut album in 2020 announced his arrival to the world and landed in the top 10 on the Official UK Album Chart, he’s already a firm fixture in Liverpool FC folklore becoming almost synonymous with the club, performing with many of the players and at official and unofficial supporter events across the globe.

alfie@modernsky.uk jamiewebstermusic.com

GRACE CUMMINGS Grace is no stranger to the stage, and whether acting or singing it’s where she belongs. She has just released her sophomore album ‘Storm Queen’ (on ATO) filled with powerful, show stopping vocals and poetic writing. Get the Kleenex out because there’ll not be a dry eye in the house after witnessing this incredible singer-songwriter live.

simone.ubaldi@gmail.com instagram.com/gracecummingsmusic

KATY J PEARSON Bring together old-fashioned country heartache, effortless pop hooks, acoustic guitar and tales of dancefloor romances, and Katy J Pearson is what you’ll get. She has a unique voice and her melodies are timeless. Rest a while and let her music sweep you off your feet.

laura@sgrcube.com katyjpearson.com

TUESDAY

KATY J PEARSON

ATC LIVE We are an independent artist-focused agency founded in 2011 and dedicated to providing the highest level of service possible. The agency represents a wide range of acts including PJ Harvey, The Lumineers, Squid, Snail Mail, Amyl & The Sniffers, Geese, Fontaines DC, Murkage Dave, Big Thief, Kiefer Sutherland, Surfbort, Nick Cave, and Black Country, New Road. It is great to be to be back at SXSW in person after a few years away and showcase 30+ clients from across breadth of the agency’s roster. atc-live.com

ATC LIVE

INTERNATIONAL SHOWCASE FUND PRS Foundation’s International Showcase Fund offers vital support for artists, bands, songwriters and producers based in England, Scotland, Wales and Northern Ireland who have been invited to play an international showcasing festival or conference such as SXSW, A3C, Eurosonic, Womex, Reeperbahn Festival and Folk Alliance International. Up to £6,500 is available as a contribution to travel, visas, accommodation and per diems. This year the International Showcase Fund has supported more than 35 UK artists to showcase at SXSW. Our most recent evaluation revealed that 91% of supported artists reported a clear business outcome from their showcase. “Receiving the funding has made all the difference in assisting me to achieve some of my most pivotal targets to date.” (Novelist, supported to perform at SXSW in 2019) The International Showcase Fund is a partnership between PRS Foundation, Department for International Trade, British Underground, Arts Council England, the Musicians’ Union, PPL, Creative Scotland, Wales Arts International, Arts Council of Wales, Arts Council of Northern Ireland and Invest Northern Ireland. Instagram: @PRSFoundation Twitter: @PRSFoundation Facebook: @PRSforMusicFoundation

INTERNATIONAL SHOWCASE FUND

WEDNESDAY 16TH 2PM - 6PM BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701 FREE SHOW (BY RSVP) / SXSW CREDENTIALS GET PRIORITY ENTRY

BRITISH MUSIC @ SXSW 5:30PM

WH LUNG

4:40PM

STRAWBERRY GUY

3:50PM

GEORGE RILEY

3PM

SPECIAL GUESTS

2:10PM

ELIZA SHADDAD

WEDNESDAY

WH LUNG

WH LUNG This Mancunian band never had any intention of playing live when they formed, aiming instead to be a primarily studio-based project. Thank god they are now - amongst a great many of the BME partners this is one of the acts we are most excited to bring to our dance floor at SXSW, with a mixture of 70s Berlin grooves and shimmering synth pop.

andy@melodic.co.uk facebook.com/whlungmusic

STRAWBERRY GUY This Welsh-born songwriter shared his debut album ‘Sun Outside My Window’ in 2021 and has picked up considerable traction in the US already. At home the critics happily lapped up his debut LP: “There’s something of Lennon, The Left Banke and even Richard Hawley... but this Guy has his own sweet signature” - Uncut.

david@melodic.co.uk instagram.com/strawberry_guy

TUESDAY

GEORGE RILEY George Riley has made it her mission to spotlight alternative voices and perspectives within her own soulful, jazz-inflected sound. Supported by Radio 1, 6 Music and BBC Introducing, the 22 year old vocalist and producer from West London works closely with friend and producer Oliver Palfreyman. The duo is fronted by George, whose Jewish and Jamaican heritage, fused with her London upbringing, make for a sound that is hard to define, but is a treat for the ears.

jasmine@unknownterritory.co.uk instagram.com/georgeriley___

ELIZA SHADDAD Scottish-Sudanese singer songwriter Eliza Shaddad honed her talents as a street busker and solo performer in London. She has released three critically acclaimed EPs known for her experimental folk style and her music has been championed by tastemakers at the BBC and beyond.

mgmt.elizashaddad@gmail.com elizashaddad.com

TUESDAY

LICKS We could take this opportunity to wax lyrical about our print magazine but we’d rather challenge you to a game. The Game: LICK YOUR WAY THROUGH AUSTIN. Rules: Lick three of the items on the following list and post the evidence tagging @ licksmag on Instagram to become an honorary LICKS Magazine amigo. It doesn’t have to be at our recommendations. Stakes: One amigo will be selected at random to win a lifetime subscription to LICKS Magazine. List: 1) Doughnuts - Voodoo Doughnuts, Lola’s, Gourdough’s Big. Fat. Donuts. 2) Ice Cream - Amy’s, Sandy’s, Lick (no relation). 3) BBQ - Franklin, Black’s, Valentina’s. 4) Margaritas - Matt’s El Rancho, La Condesa, Texas Chili Parlor for “Mad Dog Margaritas”. 5) Tacos - Veracruz for the best Miga Tacos in the universe; Cuantos Tacos, Juan In A Million. Swing by our stage on Wednesday and tell us how you got on and we’ll tell you about how our new music magazine is taking over the UK & the US. Taste in music. Taste in Austin. And, let the games begin.

LICKS

PPL PPL has supported the British Music Embassy since it was established in 2008, helping create a vital platform for over 450 UK artists to launch their international music careers including AJ Tracey, Arlo Parks, Celeste, Dave and Sam Fender. Each year we are blown away by those that play, be it a furious punk set, a raucous grime show, or a soulful singer/songwriter – performances which have made the British Music Embassy the go-to destination at SXSW. 2022 will be a year to be reckoned with – we have a new, bigger venue, and we will be back in Austin for the first time since 2019, celebrating the UK’s best new music on the world stage.

PPL

WEDNESDAY 16TH 8PM - 2AM BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701

OFFICIAL SXSW SHOWCASE

BBC MUSIC 1AM

WARGASM

12AM

NOVA TWINS

11PM

CALVA LOUISE

10PM

JOESEF

9PM

HAMZAA

8PM

LOW GIRL

WEDNESDAY

NOVA TWINS

WARGASM Wargasm came into their own in 2021 when this British electronic rock duo from London played some of the hottest festivals and tours. Formed in 2018, English musician Sam Matlock and Northern Irish model and photographer Milkie Way make up the unstoppable force of Wargasm. They’ve released 11 solo singles and three collaborative singles, are supported by BBC Introducing and Radio 1, and the energy they bring to the stage is unmatched by anybody.

info@5bam.com wargasm.online

NOVA TWINS The strong bass guitar of Georgia South and the incisive vocals of Amy Love are the driving force of Nova Twins, bringing their self-penned songs to life. Refusing to conform to any template, this English rock duo from London fuse bass-heavy grimeypunk and rock, taking inspiration from all corners of audio. The result is a high octane genre warping performance that’s not to missed.

rupert@blueraincoatmusic.com novatwins.co.uk

CALVA LOUISE Formed in London in 2016, CALVA LOUISE recently released ‘EUPHORIC’, a molotov cocktail of an album, with searing guitar hooks and blistering songs, along with a companion animated movie created by Jess. They’ve previously supported Razorlight, Albert Hammond Jr. and Highly Suspect and will make their US debut tour in March 2022.

jane@janedyball.co.uk musicglue.com/calvalouise

WEDNESDAY

JOESEF The East End of Glasgow isn’t the first place you think of when looking for the next big soul singer, but it should be, as the birthplace of the stunning vocalist Joesef! His music will make you stop in your tracks, mixing his timeless vocals with motown, jazz, and hip-hop beats. With support from BBC Introducing in Scotland, Joesef’s had plays on Radio 1 and was on the BBC Sound of 2020 longlist. His powerful vocals will draw us in and we’re not complaining.

joesefjoesefjoesef.com lyle@mananamusicmanagement.com

HAMZAA Hamzaa caught the world’s attention in 2018 with breakout single ‘Breathing Pt. 2’ featuring Wretch 32 and Ghetts. This 22 year old London based singer songwriter brings a fresh rawness to the UK R&B and soul scene. With millions of streams to her name, she seemingly just can’t make a bad song. As well as headlining sold-out shows, playing Radio 1’s Big Weekend and supporting Anne-Maire and Mahalia on their UK tours, Hamzaa is definitely one to watch.

ella@ebgmusic.com instagram.com/realhamzaa

LOW GIRL Low Girl is the beautiful brainchild of Sarah Cosgrove, backed up by the talents of Tom Cosgrove, Bradly Taylor, and Toby Morgan. Loved by BBC 6 Music, and having played the BBC Introducing stage at Reading and Leeds in 2021, there is no stopping Low Girl. The alt-pop Hemel Hempstead artist is dropping more music in 2022 with her most recent single ‘So Cool’ having just come out in time to play SXSW. 2022 is Low Girl’s for the taking.

gareth@thepadpresents.com lowgirl.co.uk WEDNESDAY

BBC MUSIC I’m very excited for the return of SXSW this year, there really is no festival experience quite like it! There’s music everywhere you look and so many great artists about to be discovered… I absolutely loved hosting showcases for BBC Music at the British Embassy in 2019, the crowd were amazing and so receptive to new music – I particularly remember Celeste performing and completely silencing not only the entire venue but all the people who couldn’t fit in to the packed room and were gathered in the street to have a listen. Another very special moment was seeing Sam Fender perform in the US for the first time and just wowing every single person present. Looking forward to seeing and meeting lots of you at this year’s festival! I wonder who will be the talk of SXSW 2022? - Abbie McCarthy

CELESTE 36

BBC MUSIC

MMF ACCELERATOR Music is a people business – where nothing comes easy, whether making new acquaintances and networks, or having your artist build a live career. Success requires entrepreneurs to get out there, get hustling and make things happen. All much easier when you’re not locked down and working from home (or a bedroom) over Zoom or Google Teams! They shoulder an ever-demanding workload, invest financially in their clients and take seriously their responsibilities for protection and mental health. Even at the best of times, this is an isolated path. Self-care often goes out the window. Unfortunately, it’s also precisely the ballpark demographic that fell through the cracks of Government support packages. As a result, the role of the MMF has never felt so important and neither has expanding the groundbreaking Accelerator Programme, supported by YouTube Music. Since the moment SXSW was called off in March 2020, we’ve gone into overdrive to keep our membership connected with commercial partners, to campaign on their behalf, provide training sessions to help pivot their campaigns, update them on industry issues, and provide a place of unity. And during this period we grew, quite literally. The MMF’s membership has swollen to more than 1,250 UK-based managers. The influx of young managers, female managers, managers from outside London, and managers from Black, Asian, and other ethnic backgrounds has been notable – making us stronger and more inclusive as an organisation. It’s a trajectory we aim to keep on in the future. Alongside the hardships, there were also tales of resilience and innovation. Commercial rivals stepped up to help each other. Even at the worst of the pandemic, British managers achieved incredible things - many of which were celebrated at our Artist & Manager Awards and the Accelerator-supported talent part of 15 Official Chart Company albums. Now we’re emerging back into the light, and although the world is forever changed, it feels high time for normal service to resume. Fittingly, SXSW will be a major step in this process. Over 90% of showcasing UK artists are represented by MMF members. The MMF team will be out in force. Quite simply, it feels like the most exciting time to be involved in music. It’s time to get out of the trenches and off the Zoom calls. It’s time to restart the hustle. It’s time to get back to work. - Paul Bonham, MMF Accelerator

MMF

THURSDAY 17TH 2PM - 6PM BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701 FREE SHOW (BY RSVP) / SXSW CREDENTIALS GET PRIORITY ENTRY

OUTPUT BELFAST 5:30PM

GUESTS

4:40PM

CHERYM

3:50PM

THE WOOD BURNING SAVAGES

3PM

DANI LARKIN

2:10PM

BEAUTY SLEEP

THURSDAY

BEAUTY SLEEP

CHERYM A three piece noise-pop/punk band from Derry or as they describe themselves ‘UNCE UNCE energy’. Since winning the Best Newcomer at the 2019 Northern Irish Music Prize, Cherym have gone from strength to strength, opening for Nova Twins and releasing their excellent recent EP ‘Hey Tori’ through the ever reliable Alcopop! label.

newchampionmanagement@gmail.com facebook.com/cherymoﬃcial

THE WOOD BURNING SAVAGES Provocative alt-punks The Wood Burning Savages are an incendiary four piece that proudly wear the rebel spirit of their hometown on their sleeves. With pulsating riffs and a sharp political edge these Derry boys know how to put on a show.

peter@miradormusic.co.uk thewoodburningsavages.com

THURSDAY

DANI LARKIN Belfast based Dani Larkin is being heralded as one of Ireland’s finest songwriters a well known face on the live circuit in Ireland. A storyteller by nature, her music is inspired by the folktales of her youth, entwined with elements of traditional melodies and rhythms from around the world in a seamless and timeless tradition. Larkin released her debut album ‘Notes For A Maiden Warrior’ in June 2021 to critical acclaim.

laura@jawdroppermgmt.com danilarkin.com

BEAUTY SLEEP Radical art-pop sweethearts Beauty Sleep are producer and songwriting duo Cheylene and Ryan aka ‘the Irish King and Queen of Indie-Pop’. The band are a boojie buffet of the most bewitching synths and bombastic guitars that are guaranteed to make you blush.

ryan.mcgroarty@gmail.com beautysleeptheband.com

THURSDAY

BELFAST Belfast is increasingly recognised as a creative, innovative and dynamic city. And we’ve got ambitions to go much further, so Belfast City Council is committed to energising and supporting those working in film, television, music, digital content and immersive technology to propel their businesses to new heights. A newly designated UNESCO Creative City of Music, the city is home to a diverse music scene and acts from harpists and counter-culture punks to ravers and outstanding traditional music. At times turbulent, and often outspoken, our narrative powers a wealth of talent across the creative digital sector. Our region produces a wealth of creative and entrepreneurial talent, and with the support of Belfast City Council’s Output Belfast initiative, we continue to develop and excel within the global creative and digital industries. The Output Belfast event will showcase the cream of new musical and interactive artists and companies that make up the Northern Ireland delegation at SXSW 2022. Join us as Belfast celebrates its biggest year yet at SXSW 2022.

LYNDON STEPHENS Lyndon Stephens brought many of his artists to play the Northern Irish events at SXSW over the years. In 2020 he sadly lost his long battle with illness and he will be much missed by his friends here at The British Music Embassy.

BELFAST

THURSDAY 17TH 8PM – 2AM THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701

OFFICIAL SXSW SHOWCASE

BBC MUSIC 1AM

BABA ALI

12AM

THE LATHUMS

11PM

SELF ESTEEM

10PM

WET LEG

9PM

SINEAD O’BRIEN

8PM

WORKING MEN’S CLUB

THURSDAY

SINEAD O’BRIEN

BABA ALI After moving from New York to London, meeting English guitarist Nik Balchin resulted in musical masterpieces. Baba Ali’s latest release ‘Living It Up’ has finally been gifted to the world after work began on the single back in 2020. After setting the song aside to work on their pulsating debut album ‘Memory Device’ Baba Ali returned to the abandoned track and immediately realised that they felt even more relevant to how they perform live on stage. We’re excited to see what 2022 has in store for Baba Ali.

gareth@wichitamgmt.com babaalimusic.com

THE LATHUMS A Wigan based indie rock quartet comprised of Alex Moore, Scott Concerpcion, Ryan Durrans and Jonny Cunliffe. Releasing their debut album ‘How Beautiful Life Can Be’ back in September 2021, it topped the UK Album charts going straight in at Number 1 and is a Brit Certified Breakthrough album and a BBC Introducing certified banger! Adored by BBC Introducing and 6 Music, if you’re looking for a new band to love look no further.

alfie@modernsky.uk thelathums.com

SELF ESTEEM Hailing from Sheffield, Rebecca Taylor aka Self Esteem, is on her way to world domination, earning countless fans at Introducing, Radio 1 and 6 Music and amongst the public at large. She’s played the Introducing Stage at Glastonbury, a BBC Introducing Session at Abbey Road Studio and she was rightly crowned BBC Introducing Artist of the year in 2021. Given her unforgettable live performances, Self Esteem is likely to be a highlight of SXSW for many.

louise@eastcitymanagement.com selfesteem.love

THURSDAY

WET LEG Excuse me! What? You haven’t heard of Wet Leg yet? The indie duo from the Isle of White seemingly appeared out of nowhere in June 2021. Rhian and Hester are taking the world by storm with their snappy lyrics & infectious tunes. Since releasing their debut single ‘Chaise Lounge’ in June, it’s rightly on it’s way to becoming a bona fide indie anthem. Supported by BBC Introducing, Radio 1 and 6 Music, Wet Leg came in second place at the BBC Sound of 2022. Their much-awaited debut album is coming in April 2022 - not bad for a band that formed (at the top of a ferris wheel) just for kicks.

mexicodreams@gmail.com, wetlegband.com

SINEAD O’BRIEN With support from BBC Introducing, Radio 1 and 6 Music this Irish punk poet (now based in London) captures the everyday and the inbetween in a way that transcends any genre label. Writing from her own observations, O’Brien’s influences can be found in the realism of Mark E. Smith of The Fall and Patti Smith, and the works of literary icons such as Samuel Beckett, W.B Yeats, Flann O’Brien, Joan Didion and Albert Camus.

instagram.com/_sineadobrien_ mariatorresmgmt@gmail.com

WORKING MEN’S CLUB Yorkshire synth-pop band Working Men’s Club released their eponymous debut in 2020 which was met with critical acclaim. Sydney Minsky-Sargeant, Liam Ogburn, Rob Graham and Mairead O’Connor comprise this captivating new electro-rock / postpunk band. Supported by BBC Introducing, 6 Music and now with a Jools Holland performance under their belts, we’re looking forward to what’s next for this exciting Yorkshire quartet.

sarah@sarahbrooksbankmgmt.com workingmensclub.net

THURSDAY

BBC MUSIC Our BBC outside broadcast teams have been coming to SXSW for over 15 years to discover new bands. We’ve recorded showcases from all sorts of different artists - Amy Winehouse, Stormzy, Doves, Flaming Lips, Sam Fender, Rag N Bone Man and even Loretta Lynn - just a few who’ve gone on to do quite well! SXSW can be a bit crazy, with so many gigs to see, and it can be quite funny to see a band who can sell out huge venues at home playing in a small bar. For quite a few years in our old venue the BBC engineers would record the shows from the storeroom, with our gear perched on top of cases of Lone Star. Eventually one of the bar staff would want those cases and we’d have to shift everything around. It was pretty rock and roll and a far cry from doing everything from one of the trucks we use back home, but, hey, that’s just part of the magic of SXSW. In the days before we were at BME, we’ve set up for a live radio broadcast with 9 bands (including Snow Patrol) only to be told by the venue we’re double booked and have to move upstairs in 30 minutes! Or worse during another live broadcast with the Flaming Lips the police tried to move our broadcast truck whilst we were on air... We’re looking forward to bringing some of this year’s best new British talent to play at the British Music Embassy and then broadcasting tracks on Radio 1 and 6Music. Some of these performances can be the best you’ll ever hear from a band before they blow up, so it’s really exciting to capture this for audiences worldwide to listen to on the BBC. Andy Rogers, Senior Producer Live Music

BBC MUSIC

BPI It’s been an incredibly tough couple of years for everyone, made much harder by the fact that families, friends and work colleagues have been unable to meet, network and share the simplest of occasions together. Live music has of course been especially hard hit, bearing the brunt of the pandemic’s impact on our global industry, which makes it even more wonderful to be back here in Austin – a place that’s special to many of us – to be able to take part in one of the most inspiring musical experiences on the planet. The easing of lockdown has allowed us to reconnect with the things we love, and none more so than live music. All the brilliant artists and their dedicated support (crew, managers, label, family & friends) have been itching to get back to performing in front of actual live audiences – so let’s make the most of the privilege of being here and enjoy every second of it. Here’s hoping that this year’s SXSW is the best one ever! Chris Tams, The BPI

BPI – MEGS

FRIDAY 18TH 2PM - 6PM BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701 FREE SHOW (BY RSVP) / SXSW CREDENTIALS GET PRIORITY ENTRY

BRITISH MUSIC @ SXSW 5:30PM

WE WERE PROMISED JETPACKS

4:40PM

PENELOPE ISLES

3:50PM

BUZZARD BUZZARD BUZZARD

3PM

ME REX

2:10PM

MAX POPE

FRIDAY

WE WERE PROMISED JETPACKS

WE WERE PROMISED JETPACKS Driving melodies, searing vocals, and heart. We Were Promised Jetpacks arrived on the indie landscape with a bang in the late 00’s, and since then have consistently produced music of stellar quality. Adam, Darren and Sean have been friends and band mates since their teens, growing up in Scotlands capital city, Edinburgh. Ever since they cruised to victory in their school battle of the bands, they’ve never looked back.

michael@amodernway.com wewerepromisedjetpacks.com

PENELOPE ISLES Jack and Lily Wolter are the siblings whose bond forms the core of Penelope Isles. An indie-psych juggernaut who’ve played literally hundreds of shows the world over, including a fantastic show for us last time we were all actually able to do this in person. Please join us to offer a warm welcome back to Penelope Isles.

bellaunionmgmt@gmail.com penelopeisles.com

adam@clwb.net buzzardbuzzardbuzzard.com

FRIDAY

ME REX South London’s ME REX began life as experiments in shouty electronic pop in the bedroom of songwriter Myles McCabe, who quickly joined by longtime friends Kathryn Woods, Phoebe Cross and Rich Mandell. They arrive at SXSW off the back of their debut album ‘Megabear’, a record consisting of 52 short vignettes intended to be played in shuffle mode, in order for the listener to create their own perfect combination of songs. Will they be the first band at BME to play a 52 song set?

aaronj@likemgmt.com merex.co.uk

MAX POPE Singer songwriter Max Pope makes smooth, summery, laid-back indie pop with soul-jazz influences and intimate lyrics focusing on everyday life experiences. He attended the renowned BRIT School, whose alumni include the likes of Adele and Loyle Carner. Now signed to Virgin, we think 2022 could be Max’s year.

feedy@mbfmusic.com maxpope.com

FRIDAY

FRIDAY 18TH 8PM – 2AM THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701

OFFICIAL SXSW SHOWCASE

BBC MUSIC 1AM

COL3TRANE

12AM

PRIYA RAGU

11PM

BABY QUEEN

10PM

POPPY AJUDHA

9PM

MACE THE GREAT

8PM

WALT DISCO

FRIDAY

BABY QUEEN

COL3TRANE London born to American parents, singer song writer Cole Basta known as Col3trane makes contemporary R&B in the vein of Frank Ocean & Daniel Caesar. He’s a firm favourite at 1xtra, who’s collaborated with the likes of SG Lewis, Sinead Harnett & RAYE, we’re excited to see what 2022 holds for this talented performer.

saaya@emagen.com col3trane.com

PRIYA RAGU Priya Ragu’s boundary-breaking songs combine the smooth grooves of US R&B with the Tamil folk sounds of Southern Asia. Her music is so distinctive it’s been given a genre of its own: ‘Raguwavy’. As part of the BBC Sound of 2022 long list Priya has been supported by BBC Introducing, Radio 1, 6 Music and Asian Network. Her distinctive sound isn’t like like anything you’ve ever heard before and it’s a feast for the ears.

rafe@verdigrismanagement.com priya-ragu.com

BABY QUEEN Born in Durban, South Africa, and now based in London, multi-instrumentalist and singersongwriter Baby Queen was on the 2022 Sound of longlist with good reason. Her bold, provocative pop makes fierce honest observations about mental health, drug use and body image. A must-see performer live, Baby Queen is not one to miss.

babs@everybody-s.com babyqueen.world

FRIDAY

POPPY AJUDHA Poppy epitomises the diverse music culture of South East London. A singer-songwriter with St Lucian & British heritage, she has amassed over 15 million streams on her singles to date. Her debut album ‘The Power In Us’ comes out on March 11th -just in time for a SXSW exclusive.

benjaminskerritt@gmail.com poppyajudha.co.uk

MACE THE GREAT A burgeoning force on the UK grime and hip-hop scene and hailing from Cardiff, Wales. Supported by the likes of BBC 1Xtra, BBC Introducing and BBC Wales, Mace The Great is going to have a huge 2022. Part of the MOBO UnSung Class of ‘22 Mace The Great is the first Welsh MOBO artist to perform at SXSW. He carries the weight of Cardiff’s expectations on his shoulders with pride, and paves the way for more Welsh rappers to follow in his wake.

macethegreatmusic@gmail.com macethegreat.com

WALT DISCO Scottish six-piece Walt Disco are an indie band you simply must see live. Glaswegians James Potter, Dave Morgan, Lewis Carmichael, Charlie Lock, Finlay McCarthy and Jack Martin defy genre norms. From bringing a choir to their BBC Introducing session to wearing wedding dresses on stage, their flamboyant live show is a pure joy to watch. This Scottish post-punk influenced and intoxicating band are a force to behold.

hamish@bounsemgmt.com waltdisco.com

FRIDAY

MARSHALL We’re hugely excited to be representing Marshall Records and Marshall Live Agency at SXSW for the first time and couldn’t be happier to be here. SXSW, along with the British Music Embassy, allow our artists fantastic opportunities to showcase their unique talents to a brand new audience. Performing on the BBC stage on Wednesday evening we have the magnificent Nova Twins, an Alt Rock duo who are making huge waves in the scene. Having just finished supporting arena titans Bring Me The Horizon and Enter Shikari, the sky is the limit for this hugely talented band and this is merely the beginning. Our second artist to be showcased at SXSW are the Glaswegian quintet Gallus, who will be performing on Monday night at the British Music Embassy with the support of DIY Magazine. Gallus are signed to Marshall Records, are part of the Marshall Live Agency and bring a contemporary, bright-eyed enthusiasm into the world of rock. Both Gallus and Nova Twins perfectly embody the Marshall ethos. Steve Tannett - Music Director

SATURDAY 19TH 2PM - 6PM BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701 FREE SHOW (BY RSVP) / SXSW CREDENTIALS GET PRIORITY ENTRY

BRITISH MUSIC @ SXSW 5:30PM

FUR

4:40PM

BIG JOANIE

3:50PM

BABII

3PM

HAMISH HAWK

2:10PM

ANNA B SAVAGE

SATURDAY

BIG JOANIE

FUR A BBC Intro championed Brighton quartet, Will Murray, Josh Buchananan, Will Tavener and Flynn Whelan have also found support from NME, Brooklyn Vegan and Dork. Their breakout lockdown single ‘Grow Up’ pairs the tight harmonies of 60’s beat music and a McCartneyesque bass line with infectious, woozy melodies that marry playful song craft with sharp modern production. “Pure twinkle eyed joy” - DIY Magazine

alex@niceswanrecords.com furband.co.uk

BIG JOANIE We love returning alumni at BME. So when we heard that Big Joanie would be back at SXSW for the Kill Rock Stars showcase we jumped at the opportunity to have Stephanie, Estella & Chardine bring their unashamedly feminist brand of modern British punk rock to our house again.

bellaunionmgmt@gmail.com bigjoanie.com

BABII Abbie McCarthy & The Guardian have championed this “multi-hyphenate from Margate” with the latter proclaiming her one to watch for 2022. Her forthcoming sophomore album ‘MiiRROR’ is an insight into the mind of Babii, a fantasyland of electronic pop, angels, demons, dragons and junkyard babies.

andy@lovethyneighbourmusic.co.uk instagram.com/babii.mp3

SATURDAY

HAMISH HAWK Hailing from Edinburgh, 29 year-old Hamish Hawk recently supported Franz Ferdinand on 6 Music’s tour for Independent Venue Week. His music demonstrates a rich imagination and creates musical portraits as vivid in lyrics as they are in melody. These are chamber pop songs that have swallowed both a dictionary and a compendium of modern urban (and island) fairy tales.

james@postelectricartists.com hamishhawk.com

ANNA B SAVAGE Signed to German indie stalwarts, City Slang, Anna was one of the breakout performances of last year’s virtual SXSW. Encapsulated by John Pareles’ New York Times review: “Solo on an electric guitar, the English songwriter Anna B Savage dealt in ruthless, self-lacerating confessionals, delivered in a tremulous, vehement contralto that brought drama to each phrase. Revealing her pain, she exorcised it.”

ina@hoofmgmt.com annabsavage.com

SATURDAY

SATURDAY 19TH 8PM – 2AM THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD, 208 WEST 4TH ST, 78701

BBC MUSIC 1AM

RED RUM CLUB

12AM

LIZ LAWRENCE

11PM

LOW HUMMER

10PM

JELANI BLACKMAN

9PM

GEORGE RILEY

8PM

MAISIE PETERS

SATURDAY

GEORGE RILEY

RED RUM CLUB Liverpudlian sextet Red Rum Club played the BBC Introducing stage at Glastonbury back in 2019, giving us an unforgettable performance. Fast forward 3 years and 3 albums later and Fran, Tom, Michael, Simon, Neil, and Joe know what they’re doing, crafting catchy indie alternative bangers. Their latest album came in at number 5 on the UK Indie Chart.

george@redrumclub.com redrumclub.com

LIZ LAWRENCE London-based singer songwriter Liz Lawrence is the queen of bright and breezy acoustic pop, with her autobiographical lyrics bringing a stark honesty to her music. Whilst best known for her solo work and for being half of electro-pop duo Cash+David, Lawrence has also toured as part of Bombay Bicycle Club. Her powerful vocals can both mesmerise at centre stage and compliment other musicians. Liz had a productive lockdown, whilst her EP ‘California Screaming’ got its first Radio 1 plays and she wrote, recorded and produced her third album, 2021’s ‘The Avalanche’ from her garden shed.

kat@biglifemanagement.com lizlawrencemusic.co.uk

LOW HUMMER Hull alternative rock collective Low Hummer smashed 2021. With support from BBC Introducing and Radio 1, they stormed the BBC Introducing stage at Reading and Leeds and released their debut album ‘Modern Tricks for Living’. With a line-up of multi-instrumentalists, the sound is an expression of disillusion, where only vocal harmonies and synth endure. Low Hummer say they are a “band in which nobody’s strictly anything, except skint and Northern”.

sally@futuresoundgroup.com lowhummer.com 66

SATURDAY

JELANI BLACKMAN Hailed as one of the most exciting rappers around at the moment Jelani Blackman is a London lad through and through. From Ladbroke Grove, the issues troubling his community are steeped in his music. Deeply attached to the city, London is in his blood. Influenced by soul and R&B but growing up in a time when Grime was dominating the music scene in the city gave his sound a unique mix of the three in the best possible way.

j.murphy@18records.co instagram.com/jelaniblackman

GEORGE RILEY George Riley has made it her mission to spotlight alternative voices and perspectives within her own soulful, jazz-inflected sound. Supported by Radio 1, 6 Music and BBC Introducing, the 22 year old vocalist and producer from West London works closely with friend and producer Oliver Palfreyman. The duo is fronted by George, whose Jewish and Jamaican heritage fused with a London upbringing makes for a sound that hard to define, but is a treat for the ears.

jasmine@unknownterritory.co.uk instagram.com/georgeriley___

MAISIE PETERS Is Maisie Peters a national treasure yet? She’s already been snapped up by Ed Sheeran and signed to his label and will join him on tour this year. With a loyal fan base including Taylor Swift who told her “my ears have been blessed” upon hearing her cover of ‘Betty’, Maisie Peters dominates every stage she performs on. Opening the BBC Introducing stage at Reading festival in 2021, her surprise appearance was met with a rapturous response.

info@iamgrumpy.com maisiepeters.co.uk

SATURDAY

AIM Being invited to play at SXSW is a big moment, as much for an artist’s career as it is for the label or team working with them. We hope this line-up of artist entrepreneurs inspires the next generation to pursue their dream, whether they go through a label or act as their own. It’s amazing to see so much homegrown talent taking this step, each artist following their own journey building their career. We can’t wait to see Cedar Street Courtyard in full swing. Bring it on! aim.org.uk

ASSOCIATION OF INDEPENDENT MUSIC

AIM

PRS FOR MUSIC We’re excited to be back at SXSW for its long-awaited return to Austin, and are proud to work with our partners once again to bring you the British Music Embassy. SXSW is an excellent platform for PRS members to reach a global audience and is renowned as a pivotal step in their careers. Arlo Parks, Celeste, Dave, IDLES and The 1975 have all performed as part of British Music Embassy showcases. Whilst the pandemic lead to virtual adaptations of SXSW, we are now pleased to be providing the opportunity of performing in Austin to some of those who took part in the online showcases, as well as continuing to bring the best new, hotly-tipped British talent to the world stage. Andrea Czapary Martin, CEO, PRS for Music

PRS FOR MUSIC

INTERACTIVE EVENTS THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD 208 WEST 4TH ST, 78701, AUSTIN TX

UK ADVERTISING TAKEOVER SATURDAY MARCH 12TH | 11AM – 4PM SUNDAY MARCH 13TH | 11AM – 2PM UK HOUSE @ CEDAR STREET COURTYARD Officially presented at SXSW An exclusive event to hear from some of the UK’s best advertising & innovation companies on future trends, leadership and sustainability. With must-see panel discussions, case-studies and networking events exploring collaboration, thought leadership and future-thinking. Providing insights into how advertising, tech and creativity can create powerful customer engagement opportunities for brands. Open to professionals working in advertising, marketing, creative tech, production, and aim to create new global partnerships. Presented by DIT, UK Advertising and Createch.

READY PLAYER LDN: ESPORTS AND GAMING INNOVATIONS SUNDAY MARCH 13TH | 2PM – 6PM UK HOUSE @ CEDAR STREET COURTYARD Officially presented at SXSW Draft Description: Here East is back at SXSW 2022 to join a global community of creators, thinkers and makers shaping the future of industry. Join us for two panel talks: Ready Player LDN: The Global Capital of esports and Games in the Metaverse, as well as networking and drinks at the British Music Embassy. These two panel sessions will explore the cutting edge of esports and gaming innovation and ask what’s next for one of the world’s fastest growing and biggest industries. Presented by Here East

INTERACTIVE EVENTS

REALITY BITES BUT WILL THE METAVERSE ZUCK? MONDAY MARCH 14TH | 2PM – 6PM UK HOUSE @ CEDAR STREET COURTYARD Exploring where ‘traditional’ media and performance has a part to play in the Metaverse, or is there a totally brand new culture and language required? Which platforms will be key? What lessons can be learned to stop IP and unregulated content being exploited by brands for NFT’s for example. And why should we care? Join a panel of creatives and technology experts from the island of Ireland - north and south - who as well as showcasing their fantastic work in immersive technology, will provide an insight into the battle for the soul of immersive tech, the role of artists in that, and what lessons can be learned in both the efficient production pipeline for Immersive Technology, in reaching and impacting new audiences and how that translates into the seemingly never ending hype of the Metaverse and Web3. Our panel’s experience is across Augmented Reality Operatic performances, a Virtual Reality SaaS product which is ready to disrupt the traditional 3D animation workflow space, an automatic licensing and IP platform designed specifically for the Metaverse and the convergence of innovative theatre production and XR.

Jack Morrow, CTO, Retinize Camille Donegan, ndependent XR Producer Jo Mangan, CEO, The Performance Corporation Dafydd Williams, CEO, Ulster Touring Opera Nigel McAlpine, (Host) Immersive Tech Lead, Digital Catapult NI Yao Yao, CEO, JadeBlok You’ll also get to see a live VR performance of an extract from Irish theatre production company ‘The Performance Corporation’ and their Emperor 101 experience - which dives into to the mind of a conspiracy theorist and her acolytes - using Retinize’s ‘Animotive’ VR 3D animation production tool which was one of the launch partners for HTC Vive’s face tracker. Plus you can experience Ulster Touring Opera’s fresh take on Mozart’s Magic Flute with their mini Opera in Augmented Reality. Join us at a superb venue: the Cedar Street Court Yard which is home to the DIT UK House and the British Music Embassy for SXSW 2022, for live demos, a panel session and a chance to meet these very talented people over a coffee.

INTERACTIVE EVENTS

UK IMMERSIVE TAKEOVER Tuesday March 15th, 10AM - 6PM UK House @ Cedar Street Courtyard, 208 West 4th St Key organisations from the UK’s world-class cultural sector come together to present must-see panel discussions, case-studies and networking events exploring collaboration, thought leadership and future-thinking in the creative industries. The sessions are targeted at professionals working in creative tech, production, policy, funding, film and art and aim to create new global partnerships. Presented by Arts Council England, British Council, British Underground, UNBOXED: Creativity in the UK, Audience of the Future / UKRI ukimmersive.live

10AM - 11.30AM | ‘Dream’ Makers: Immersive Performance Futures Based on A Midsummer Night’s Dream, the Royal Shakespeare Company’s Dream was an experiment into how audiences can experience and interact with live performance remotely using the very latest in motion capture. This session led by the performers reveals the technical processes and tools used to create Dream. The demonstration is followed by a panel discussion about where the latest gaming and theatre technologies are taking live performance. Supported by Audience of the Future / UKRI.

12PM - 1.30PM | Building the Future: The power of collective imagination UNBOXED is the most ambitious creative programme ever seen in the UK, with brilliant minds from across science, technology and the arts collaborating on 10 large scale creative projects presented in real and virtual spaces in 2022. The panel will reflect on how cross-sector collaboration shapes and expands creative ambition in unexpected ways, and explore how we might use creative R&D processes to harness collective imagination as we respond to the challenges of the future.

INTERACTIVE EVENTS

2PM - 3.30PM | Immersive production skills: global perspectives The immersive economy is already big business and is set for exponential growth. In a fast-changing environment, how do we equip the creative and cultural industries with the skills, knowledge and networks they need to prosper and forge the immersive landscape of the future? Panellists from the UK, Canada and Brazil/ Africa will share international insights on skills needs and priorities and will explore different approaches to skills development and knowledge exchange.

4PM - 6PM | Immersive Takeover Networking Drinks with Special Guest Performances Hosted by Arts Council England, British Council, British Underground, UNBOXED: Creativity in the UK, Audience of the Future / UKRI

INTERNATIONAL MUSIC MANAGERS BRUNCH, HOSTED BY THE MUSIC MANAGERS FORUM UK (INVITE ONLY) THURSDAY MARCH 17TH 10AM – 12PM THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD 208 WEST 4TH ST The MMF International Managers Mixer/Brunch, now in its 8th year, is an established part of the SXSW calendar with a regular attendance of over 120 international leading music managers who are in Austin during the festival. The Brunch will be hosted at the British Music Embassy’s new venue Cedar Street Courtyard. Attendees regularly come from the UK and mainland Europe as well as from our wider network in the US, Australia, New Zealand and Canada. MMF Manager Mixers have run for the past eight years in various locations including Coachella, MIDEM, Reeperbahn, Bonnaroo, ADE, SXSW, The Great Escape and Liverpool Sound City and attract local and international attendees, creating a good mix of high profile artist managers from across the globe. This years event will also feature two special acoustic sets from artists managed by participants on the Music Managers Accelerator Programme, supported by YouTube Music, Arts Council England, and Scottish Music Industry Association. Supported by Lowden Guitars.

B2B EVENTS AT THE BRITISH MUSIC EMBASSY

COUNTRY CONNECTIONS – ‘IT’S A SMALL WORLD’ SPEED MEETINGS FRIDAY MARCH 18TH | 10AM - 12PM THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD 208 WEST 4TH STREET Networking session co-ordinated by British Music Embassy partners, DIT London, CIMA - Canadian Independent Music Association (cimamusic.ca), Sounds Australia (soundsaustralia.com.au) & Music from Ireland (musicfromireland.org) bringing you an event that encourages international delegates from around the world to meet each other, developing both business partners and long lasting friendships! During these two hours we will offer you 5 – 8 minute meetings with as many international businesses as we can put in front of you in the time available. These quick fire meetings will facilitate introductions and broker business connections with people and companies from around the globe. BY RSVP ONLY universe.com/sxsw2022countryconnections

B2B EVENTS AT THE BRITISH MUSIC EMBASSY

PARTNERS ACCELERATOR / MMF Since its inception in 1992, the Music Managers Forum (The MMF) has worked to educate, inform and represent UK managers, as well as offering a network through which managers can share experiences, opportunities and information. Our membership stands at over 1,200 managers based in the UK with global businesses, and a wider network of over 2,700 managers in the USA. Current MMF initiatives include: - The Accelerator Programme for Music Managers: a groundbreaking funding and skills initiative launched in partnership with YouTube Music, Arts Council England and the Scottish Music Industry Association - Dissecting The Digital Dollar: a series of publications to help artists and their managers better understand the streaming business - Managing Expectations: a deep dive report and survey into the careers and lifestyle of UK music managers, including those who specialise in managing composers, songwriters and producers - ReBuild: a new support fund for UK-based managers impacted by COVID-19 - The FanFair Alliance campaign to reform the UK’s secondary ticketing market The MMF is a founding member of UK Music, the European Music Managers Alliance (EMMA) and the Council of Music Makers (CMM). Annabella Coldrick (CEO) +44 7967 806543 annabella@themmf.net themmf.net

PARTNERS

AIM Learn the rules so you know how to play the game. AIM is the not-for-profit organisation representing and supporting the UK’s independent music community, which makes up over a quarter of the UK’s recorded music market. AIM exists to level the playing field for UK independent music businesses – the beating heart of music! If you are a self-releasing artist, label, manager, entrepreneur, or any business that releases music, AIM will help you to navigate the ever-changing music industry. We fight for your rights and give you the tools to Create, Build and Win. AIM also shines a light on our powerful community with the annual AIM Independent Music Awards. Jude McArdle | Membership Manager jude@aim.org.uk Ben Wynter | Entrepreneur & Outreach Manager ben@aim.org.uk aim.org.uk

ARTS COUNCIL ENGLAND Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries, and we invest public money from government and the National Lottery to help create these experiences for as many people as possible across the country. artscouncil.org.uk

AWESOME Awesome Merch makes custom merch, print & clothing for the music industry, creatives & businesses. Our teams & factories in Austin, TX, & Leeds, UK, offer a wide range of services for artists, labels, management, festivals & more. E-commerce & fulfillment. Design & 1000+ custom products made in house. Luke Hodson luke@awesomemerch.com +1 512 521 8571 awesomemerch.com

PARTNERS

BBC MUSIC BBC Music is proud to support British Music across our television, radio and digital services. We are very excited to base ourselves at the British Music Embassy for 4 nights, broadcasting acts across BBC networks and 36 Introducing shows across the UK. Our new music initiative BBC Music Introducing is dedicated to giving new artists career-propelling opportunities. We are coming up to one million tracks (and counting!) uploaded to BBC Music Introducing, and over 280,000 registered artists. The journey starts with airplay on BBC local radio, then onto Radio 1, 1Xtra, Radio 2, 6Music, The Asian Network and Radio 3. We also give artists the chance perform on the legendary Introducing stages at key festivals in the UK and internationally. Big name artists we have supported over the years include Little Simz, Arlo Parks, Wolf Alice and The 1975. We’re delighted to have BBC Music returning to SXSW in 2022 to showcase more fantastic and emerging British talent at the British Music Embassy with our partners. bbc.co.uk

BELFAST CITY COUNCIL Belfast City Council provides a specialist, supportive environment to energise the creative digital sector in the City. From large scale Hollywood productions to exciting new digital start-ups, record labels and artists, the convergence of these industries is driving innovation and propelling new economic growth in Belfast. Brendan McGoran mcgoranb@belfastcity.gov.uk www.belfastcity.gov.uk

THE BPI BPI is the Trade Association for Record Labels in the UK which represents over 400 independent labels and the UK’s three major labels, which account for 90% of music released in the UK. BPI promotes British music overseas through its various Trade missions and the Music Export Growth Scheme. It provides insights, training and networking with its free member training, Innovation Hub, Insight Sessions, and reports. The BPI administers the Certified Awards, co-owns the Official Charts, organises The BRIT Awards and is also home to the Mercury Prize. Chris Tams +44 7872 693984 chris.tams@bpi.co.uk bpi.co.uk

PARTNERS

BRITISH UNDERGROUND Celebrating 21 years helping musicians and music-makers navigate and succeed at international music showcases. Since our first UK showcase at SXSW in 2002 (featuring Elbow and Oxide and Neutrino) we have learnt a huge amount about the international showcasing landscape and have worked with some amazing worldclass talent. We mainly focus on music outside the mainstream - from folk and hip-hop to metal and beyond - and produced an amazing grime showcase for Team GB at the Rio Olympics. We are funded by Arts Council England and other public agencies and our offices are in the Musicians’ Union in Oval, London. We offer help with travel and accommodation for musicians through our relationship with the PRSF International Showcase Fund and provide artist development tools including exploreinternational.co.uk. We also host a touring cultural exchange between the UK and Brazil called Bass Culture Clash and create playlists and videos and produce new music radio shows for British Airways in-flight entertainment system. britishunderground.net

DIT The UK’s Department for International Trade (DIT) helps businesses export, drives inward & outward investment, negotiates market access & trade deals, and champions free trade. We are an international economic department, responsible for: • supporting & encouraging UK businesses to drive sustainable international growth • ensuring the UK remains a leading destination for international investment • opening markets, moulding a trade environment with new and existing partners which is free and fair • using trade & investment to underpin the government’s agenda for a Global Britain and its ambitions for prosperity, stability and security worldwide. Phil Patterson (Music Specialist) +44 7831 237981 phil.patterson@trade.gov.uk

DIY MAGAZINE Founded in 2002 and launching our first print edition in 2011, DIY has spent the best part of this century digging deep into the best new music the UK and beyond has to offer. With everyone from breaking artists to bona fide legends gracing the cover over the years, DIY is still constantly continuing to expand, with 2022 seeing the launch of our first DIY Alive festival alongside tours, gigs, huge interview exclusives and more. Rupert Vereker +44 7773 370743 rupert@diymag.com diymag.com

PARTNERS

KILIMANJARO LIVE Kilie are now firmly established as one of the UK’s leading independent national promoters working on acts across a wide range of genres in venues ranging from small clubs to arenas and beyond - as well as a developing portfolio of festival interests. The British Music @ SXSW music consultant for SXSW 2022. info@kililive.com kililive.com & kilimanjarolive.co.uk

LICKS From a makeshift home office to distributing copies worldwide in one year, LICKS is an inclusive new music magazine known for its bold features, introspective interviews, and innovative photoshoots. Our community of designers, writers, and creatives works closely with artists to produce a digital and physical magazine in addition to promoting unique and electrifying live events in the UK and the USA. LICKS delivers diversity, innovation, and great taste in music. LICKS MAGAZINE! Jack Parker +44 7775 260966 jack@bigindie.com licksmag.com

PPL PPL licenses recorded music in the UK for 130,000 performers and record companies, working to make sure they are paid when their tracks are played in public or broadcast. These include independent and major record companies, together with performers ranging from emerging musicians to globally renowned artists. In 2021 we paid out £228.7 million to more musicians, artists and record labels than ever before. Dan Millington Dan.millington@ppluk.com Davy Wales Davy.wales@ppluk.com Leo O’Brien Leo.o’brien@ppluk.com

Sarah Mitchell Sarah.mitchell@ppluk.com Sarah Wall Sarah.wall@ppluk.com PPLUK.com

PRS FOUNDATION PRS Foundation is the UK’s leading charitable funder of new music and talent development. Since 2000 PRS Foundation has given more than £41 million to over 8,100 new music initiatives by awarding grants and leading partnership programmes that support music sector development. Most recently 8 out of 12 Mercury Prize nominees and 13 MOBO nominees in 2021 had received PRS Foundation support as well as 11 artists nominated for the BRIT Awards 2022. 82

PARTNERS

We support a huge range of international opportunities across all music genres including showcasing, residencies and our EU funded Keychange initiative. At SXSW we host a showcase with BBC Music Introducing at the British Music Embassy and our International Showcase Fund has supported more than 35 of the UK artists performing at SXSW. We also host annual workshops before SXSW to help UK artists and delegates plan their trip. Joe Frankland (CEO, PRS Foundation) joe@prsfoundation.com Becci Scotcher (Senior Grants & Programmes Manager) becci@prsfoundation.com Kwame Safo (Grants & Programmes Manager Industry Funds) kwame@prsfoundation.com Aja Garrod (Grants Co-Ordinator Industry Funds) aja@prsfoundation.com Ali Williams (Communications Coordinator) alison@prsfoundation.com

PRS FOR MUSIC PRS for Music represents the rights of over 160,000 songwriters, composers, and music publishers in the UK and around the world. On behalf of its members, it works to grow and protect the value of their rights and ensure that creators are paid transparently and efficiently whenever their musical compositions and songs are streamed, downloaded, broadcast, performed and played in public. In 2020, 22.4 trillion performances of music were reported to PRS for Music, with £699m paid out in royalties to its members, making it one of the world’s leading music collective management organisations. Amy Field amy.field@prsformusic.com Danielle Reginiano danielle.reginiano@prsformusic.com Tony Barton tony.barton@prsformusic.com prsformusic.com

THE MU The British Musicians’ Union represents over thirty-one thousand musicians working in all sectors of the music business and has campaigned on behalf of its members since the organisation was established in 1893. As well as negotiating on behalf of its members with all the major employers in the industry, the MU offers a range of services for self-employed professional and student musicians of all ages. theMU.org

PARTNERS

BME PRODUCTION ALLEN & HEATH Allen & Heath is a leading designer and manufacturer of mixing desks for live sound, installation, DJs, broadcast and recording. From bedrooms to boardrooms, houses of worship to iconic festivals, Allen & Heath has set the tone of audio technology for over 50 years. Jack Kenyon +44 1326 370171 jack.kenyon@allen-heath.com allen-heath.com

ASHDOWN ENGINEERING The Ashdown story starts in 1997, but even in those early days, company founder Mark Gooday could’ve already easily been described as a bass amp veteran. Gooday had racked up awards and plaudits for his pioneering approach and now has his sights set on even loftier aspirations with Meters Headphones. Daniel Gooday Managing Director +44 7793 941708 dan@ashdownmusic.co.uk ashdownmusic.com

MARSHALL Marshall has a vibrant and dynamic history within the music industry and is celebrated by some of the greatest artists in the world. Catapulted from humble beginnings in Hanwell, London, Marshall is now a global music brand that offers guitar amps, drums, label and agency services and more. Steve Tannett +44 1908 375411 press@marshall.com marshall.com

PARTNERS

PRODUCTION PARK Based in the North of the UK, Production Park is the world’s premier campus for live events, film and TV, where industry, education and innovation come together in the creation of live experiences. Our creative community includes industry-leading production studios (including London), over 20 live events businesses, Backstage Academy and XPLOR. Karl Tempest-Mitchell +44 7710 682573 karl.tempest-mitchell@productionpark.co.uk productionpark.co.uk

MARTIN Martin by Harman is a leading manufacturer and distributor of stage and architectural lighting and effects fixtures. It is owned by Harman International Industries, a subsidiary of Samsung Electronics. martin.com

SHURE Shure has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure. Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have nearly 40 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia. shure.com

PARTNERS

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CUSTOM MERCH FOR THE MUSIC INDUSTRY SERVING THE US, UK & EUROPE

DELEGATES 13 Artists Jake Nevens 13artists.com Arts Council England Adem Holness artscouncil.org.uk Arts Council England Owen Hopkin artscouncil.org.uk Arts Council England Simon Mellor artscouncil.org.uk Arts Council England Carl Stevens artscouncil.org.uk ATC Live Celia (Cils) Williams atc-live.com ATC Live William Church atc-live.com ATC Live Sarah Joy atc-live.com ATC Live Alice Hogg atc-live.com ATC Live Clemence Renaut atc-live.com ATC Live Graham Ian Clews atc-live.com ATC Live Alex Bruford atc-live.com Audio Network Limited Jay Greenwood audionetwork.com Audoo Ryan Edwards audoo.com Audoo Sarah McNabb audoo.com Audoo Will Mills audoo.com Audoo Tomas Nevrkla audoo.com AWAL Eve Fairley-Chickwe awal.com AWAL Will Hunt awal.com AWAL Matt Riley awal.com Awesome Merchandise James Lyall awesomemerchandise.com Backstage Academy Jim Farmery backstage-academy.co.uk Backstage Academy Christopher Considine backstage-academy.co.uk BBC Millie Carter bbc.co.uk/music/uk BBC Katie Crooks bbc.co.uk/music/uk BBC Carwyn Griffith bbc.co.uk/music/uk BBC BBC International 1 bbc.co.uk/music/uk BBC BBC International 2 bbc.co.uk/music/uk BBC Nick Kwek bbc.co.uk/music/uk BBC Kevan Long bbc.co.uk/music/uk BBC Alan Moloney bbc.co.uk/music/uk

DELEGATES

BBC Andrew Rogers bbc.co.uk/music/uk BBC Philip Taggart bbc.co.uk/music/uk BBC Introducing Abbie McCarthy bbc.co.uk/music/uk Beggars Group Ruth Barlow beggars.com Belfast City Council Brendan McGoran belfastcity.gov.uk Believe Pete Beckwood believemusic.com Believe Ben Rimmer believemusic.com Believe Malena Wolfer believemusic.com Bella Union Artist Management Abbey Raymonde bellaunionmanagement.com Beyond Miguel Caires bynd.com BIG INDIE Richard Hannan bidindie.com Big Indie Records Camille Bagnani licksmag.com Big Indie Records Aaron Watts bigindie.com Big Joanie Steph Phillips steph-phillips.com Big Life Management Kat Kennedy biglifemanagement.com Bird & Bird LLP Phil Sherrell twobirds.com Blackhall Records Christine Armstrong blackhallrecords.com Blackhall Records Martyn Armstrong blackhallrecords.com BlockDown Festival Erhan Korhaliller blackhallrecords.com British Council Joel Mills music.britishcouncil.org British Music Embassy Thomas Jackson thebritishmusicembassy.com British Music Embassy P-C Rae thebritishmusicembassy.com British Musicians’ Union Horace Trubridge musiciansunion.org British Musicians’ Union Tracey Trubridge musiciansunion.org British Phonographic Industry Chris Tams bpi.co.uk British Underground Crispin Parry britishunderground.net British Underground Naomi Pieris britishunderground.net BYTE Richard Coates bytemissioncontrol.com Cadence Solicitors LLP Chris Phillips tspmlaw.com Cadence Solicitors LLP Mike Shepherd tspmlaw.com Cargo Records UK Darren Crawford cargorecords.co.uk Cargo Records UK Philip Hill cargorecords.co.uk Center For Music Ecosystems Shain Shapiro sounddiplomacy.com Clash Magazine Sophie Church clashmusic.com ClicknClear Chantal Epp clicknclear.com ClicknClear Brooke Williams clicknclear.com DELEGATES

Clintons Berkeley Edwards clintons.co.uk Clintons Tom Frederikse clintons.co.uk Clwb Ifor Bach Adam Williams clwb.net Complete Music Update (CMU) Alex Thomson greenhousegroup.co.uk Crosstown Concerts Paul Hutton crosstownconncerts.com CUBE James Hakesley http://cube.video CultVR / 4Pi Productions Janire Najera cultvr.cymru Department for International Trade Emma Hill gov.uk/dit Department for International Trade Phil Patterson gov.uk/dit Designer Data Andy Agnew smarttraffic.city Deviate Digital Stef Pascual highfivesdigital.com Diageo Cristina Diezhandino diageo.com Dialogue Mgmt Maxim Savard dialoguemgmt.com DICE FM Joanna McNally Dice.fm Digital Catapult Nigel McAlpine digicatapult.org.uk DIY Emma Swann diymag.com DIY Lisa Wright diymag.com Domino Recording Company Chris Scott dominomusic.com Domino Recording Company Jordan Whitmore dominomusic.com Domino Recording Company Laurence Bell dominomusic.com Domino Recording Company Paul Lambden dominopublishingco.com Downtown Music Holdings Dewayne Ector downtownmusic.com Driift Ric Salmon driift.live DUAL Asset Andrew Hillier dualasset.com DUAL Asset Kelly Lines dualasset.com Duo Ventures Amar Chauhan duo.ventures Duo Ventures Georgina Hollis duo.ventures Edelman Justin Westcott edelman.co.uk Edelman Public Relations Nigel Miller edelman.co.uk Edge Hill University Nessa Johnston edgehill.ac.uk End of the Trail Creative Kelly Munro endofthetrailcreative.co.uk EQ Music Phil Marriott philmarriott.net European Broadcasting Union Hemini Mehta ebu.ch Everybody’s Management Beth Warren everybody-s.com EVOL Steven Miller twitter.com/clubevol Facebook Anna Higgs inkfactoryfilms.com 90

DELEGATES

Family in Music Kevin Bacon familyinmusic.com Family in Music Tim Delaney familyinmusic.com Family in Music Henriette Heimdal familyinmusic.com Fat Red Bird Gaelle Mourre gaellemourre.com Fear Records Darren Mills fear-records.com Filmily Andy Doyle filmi.ly Filmily Ron Roy filmi.ly Fire Records James Nicholls firerecords.com Frontrow Records Star Santos Hannan frontrow-records.com Funkyman Independent Neil McGibbon funkymanindependent.com Futuresound Events Joe Hubbard futuresoundgroup.com Futuresound Group Sally Bryant futuresoundgroup.com Futuresound Group Colin Oliver futuresoundgroup.com Futuresound Group Sam Robson futuresoundgroup.com Futuresound Group Andy Smith futuresoundgroup.com Global Jo McCrostie global.com Globe/Universal Music Marc Robinson globe-umusic.co.uk Goldsmiths University of London Daniel Müllensiefen gold.ac.uk Good Time Distribution Services LLC Oliver Murgatroyd hho.co.uk GSC Solicitors LLP Justin Goldspink gscsolicitors.com Hactar Andy Beaumont andybeaumont.com Harbottle & Lewis Tim Parker harbottle.com Harbottle & Lewis Will Priestley harbottle.com Harbottle & Lewis Kieran Jay harbottle.com Havas Patrick Affleck kx.havas.com Havas Nick Wright kx.havas.com Havas Nicola Fletcher kx.havas.com Havas Alessandro Melcam kx.havas.com Heavenly Recordings Daisy Goodwin heavenlyrecordings.com Heavenly Recordings Danny Mitchell heavenlyrecordings.com Help Musicians UK James Ainscough helpmusicians.org.uk Help Musicians UK Sarah Woods helpmusicians.org.uk Hipgnosis Merck Mercuriadis hipgnosissongs.com Illuminati Neon Mark Sloper illuminatineon.com Illuminati Neon Julie Sloper illuminatineon.com Imagen Insights Jay Richards imageninsights.com DELEGATES

Impressive PR Limited Melanie Brown impressivepr.com Island Records UK Will Beardmore islandrecords.co.uk James Holt James Holt jamesholtmusic.com Jazz re:freshed Justin Mckenzie jazzrefreshed.com Jazz re:freshed Adam Moses jazzrefreshed.com Joy Tom Dunne joyconcerts.com Joy James Mckeown joyconcerts.com K7 Media Keri Lewis Brown k7media.co.uk Key Music Management Will Hanson keymusicmanagement.com Key Music Management Ryan Terpstra keymusicmanagement.com Kilimanjaro Steven Tilley kilimanjarolive.co.uk Klym&Co Max Klymenko klymand.co Kobalt Nick Robinson kobaltmusic.com Kobalt Nicola Hedden kobaltmusic.com Kobalt Mike Stinton kobaltmusic.com KYMIRA Tim Brownstone kymira.co.uk LabelRadar Ed Brew labelradar.com Larkhall Charlie Williams larkhall.org Last.fm Michael Horan Last.fm Last.fm Simon Moran Last.fm Lewis Silkin Cliff Fluet elevenadvisory.com/team Liquid Management Suzi Ireland liquidmanagement.net LiveNow Media Thomas Gould live-now.com Love Thy Neighbour Andy Rossiter lovethyneighbourmusic.co.uk Maido George Wiscombe maido.com Make Honey Mark Terry-Lush makehoney.com Marshall Amplification Alex Coombes marshall.com Marshall Amplification Jon Ellery marshall.com Marshall Amplification Steve Tannett marshall.com Marshall Amplification Stuart Vallans marshall.com Marshall Amplification Jude Vidal marshall.com Maxim Maxim Jago maximjago.com MDSG Nick Hammond mdsg.eu Media Molecule Abbie Heppe indreams.me Mercury Studios Alice Webb mercurystudios.co Merlin Chris Tarbet merlinnetwork.org 92

DELEGATES

Metaphysic Henry Ajder henryajder.com MG Empower Maira Genovese mgempower.com Minderoo Centre Gina Neff ginaneff.com MindPortal Ekram Alam mindportal.com Mindportal Johanna Clement mindportal.com Mint & Co Nicola Hartley mintandco.co Modern Sky UK Alfie Skelly modernsky.uk Modern Sky UK David Pichilingi modernsky.uk Mostdeffo Cath Hurley mostdeffo.com MQA Spencer Chrislu mqa.co.uk Mr Lyan Studio Ryan Chetiyawardana mrlyan.com MSE Business Management LLP Rima Bavalia mse.london MSE Business Management LLP David Cushion mse.london MSE Business Management LLP Bob Doyle mse.london MSE Business Management LLP Derek Fraser mse.london MSE Business Management LLP Ella Luby mse.london MSE Business Management LLP Phoebe Pressland mse.london Mace The Great Music Perrie Wilson macethegreat.com Multiview Media Limited Ray Meadham multiviewmedia.co.uk Music News Marco Gandolfi music-news.com Music News Gareth Murfin music-news.com MusiCapital LLC Norbert van Toth facebook.com/musicapitalofficial Michaela French Michaela French michaelafrench.com Ninja Tune Clemmie Woodhouse ninjatune.net Ninja Tune Luke Wren ninjatune.net NME Rhian Daly nme.com NME Barry Hodgson nme.com Octagon Lizi Hamer octagon.com Oh Yeah Music Centre Belfast Charlotte Dryden ohyeahbelfast.com Openstage Sam Jackson openstage.live Oxford University Phil Howard demtech.oii.ox.ac.uk Picture This Productions Charlotte Mikkelborg picthisproductions.com Porter Novelli Philip Honour porternovelli.com Powell Tate Hilary Knight tate.org.uk PPL Leo O’Brien ppluk.com PPL Davy Wales ppluk.com DELEGATES

PPL Peter Leathem ppluk.com PPL Sarah Wall ppluk.com PPL Dan Millington ppluk.com PPL Sarah Mitchell ppluk.com Pretzel Tom Riley pretzel.rocks Produced Moon Leonie Rae Gasson producedmoon.co.uk Production Park Karl Tempest-Mitchell productionpark.co.uk Propeller Communications Thomas Rose propeller-communications.co.uk PRS For Music Nigel Elderton prsformusic.com PRS For Music Tony Barton prsformusic.com PRS For Music Andrea Czapary Martin prsformusic.com PRS For Music Matt Day prsformusic.com PRS For Music Amy Field prsformusic.com PRS For Music Debu Purkayastha prsformusic.com PRS For Music Maya Radcliffe prsformusic.com PRS For Music Danielle Reginiano prsformusic.com PRS Foundation Joe Frankland prsfoundation.com PRS Foundation Kwame Safo prsfoundation.com PRS Foundation Becci Scotcher prsfoundation.com PRS Foundation Alison Williams prsfoundation.com Punchdrunk Stephanie Allen punchdrunk.com Qumin Arnold Ma qumin.co.uk Qumin Tom Nixon qumin.co.uk Redferns Lorne Thomson lornethomson.com Rising Management Matthew Jordan risingmusicagency.com Ristband Inc Anne Mckinnon ristband.co Rough Trade Geoff Travis roughtraderecords.com Rough Trade Tom Travis roughtraderecords.com RSTLSS Charli Cohen charli-cohen.com Rule 5 Rob Brown rule-5.co.uk Run On Records Andrew Paul twitter.com/runonrecords Run On Records Chevaun Paul twitter.com/runonrecords Run On Records Max Pichilingi twitter.com/runonrecords Runway Matt Hanner runwayartists.com Ruth Lyon Conrad Bird ruthlyonmusic.com Ruth Lyon Ruth Lyon linktr.ee/RuthLyonMusic 94

DELEGATES

Score Draw Music Mark Gordon scoredrawmusic.com Secret Cinema Andrea Moccia secretcinema.org SHOW4ME Karen Chiftalaryan show4me.com SHOW4ME Yuriy Sylovanyuk show4me.com SI Partners Shaun Meadows sipartnersglobal.com Silverink Gavin Kearney silverink.com Sky Emma Caselton sky.com Sky Melanie Moeller sky.com Sky James Stevens sky.com Sky Rose Tighe sky.com Sky Peter Bradbury sky.com Slam Dunk Arron Hutchinson slamdunkfestival.com Sliide Sam Barker sliide.com Sliide Stephen Carl sliide.com Sliide Max Fack sliide.com Sliide Jake Jefferies-Mead sliide.com Sliide Frankie Kearney sliide.com Sliide Corbyn Munnik sliide.com Sliide Oliver Woodward-Williams sliide.com Solotech Group Lisa Santos Hannan solotech.com Songkick Michael Baskerville songkick.com Songkick Alice Hamer songkick.com Songkick Sarah Jones songkick.com Sony/ATV Naomi Asher sonymusicpub.com Sound and Vision Development Adrian Cooke soundandvisionconvention. co.uk Sound and Vision Development Ruth Cousens soundandvisionconvention. co.uk SoundOut David Courtier-Dutton soundout.com SoundVault Limited Richard Morris soundvault.tv SRLV Accountants Grant Court srlv.co.uk SRLV Accountants Steve Jeffery srlv.co.uk SRLV Accountants Lloyd Quilty srlv.co.uk SRLV Accountants Adam Stanley srlv.co.uk Starscream Communications Richard Melville starscreamcommunications. com DELEGATES

Stephen Daltrey stephendaltrey.com musicindustrycoaching.com Straight Back Games Luke Fanning straightbackgames.com Stylus Julia Errens stylus.com Stylus Alexander Hawkins stylus.com Stylus Christian Ward stylus.com Sugar Creative Will Humphrey sugarcs.com Sure Valley Ventures Barry Downes surevalleyventures.com Survivor Alliance Minh Dang minh-dang.com Swamp Motel Cat Botibol swampmotel.co.uk Swamp Motel Clem Garritty swampmotel.co.uk Syncvault Kali Bradford syncvault.com Syncvault Jess Paine syncvault.com terrible* Edward Hayes terrible.group terrible* Jack McGruer terrible.group terrible* Tersha Willis terrible.group That Media Thing Ian Robson thatmediathing.com That Media Thing Henry Tucker thatmediathing.com The Agency Partnership Daria Chernyshenko theagencypartnership.com The Agency Partnership Blair Metcalfe theagencypartnership.com The Black Case James Higham theblackcase.com The City of Edinburgh Council James Bruce edinburgh.gov.uk The Floor Lavar Bullard thefloor.com The Floor Kaiya Milan thefloor.com The Floor Simon Pennock thefloor.com The Floor Abigail Weaver thefloor.com The Ivors Academy Graham Davies ivorsacademy.com The Line of Best Fit Jen Long thelineofbestfit.com The Other Art Fair Ryan Stanier theotherartfair.com The Pad Presents Kevin Bailey thepadpresents.com The Pad Presents Gareth Barber thepadpresents.com The Space Fiona Morris thespace.org The Times Will Hodgkinson thetimes.co.uk The University of Manchester Tania Rahman entrepreneurship.manchester.ac.uk Theon Cross Theon Cross theoncross.com TLD Consulting Services Liam Dunne thametownmusicfestival.org TLD Consulting Services Anne Dunne thametownmusicfestival.org 96

DELEGATES

Tomorrow’s Warriors Janine Irons tomorrowswarriors.org TourLife Harry Parslow tourlife.co.uk Tribal Worldwide London Yasmin Borain tribalworldwide.co.uk Ulster Touring Opera Dafydd Hall Williams ulstertouringopera.com UMG Judith Luscombe universalmusic.com UMG Jennifer Hills Greene universalmusic.com University of Edinburgh Craig Ritchie ed.ac.uk University of Portsmouth Pippa Bostock port.ac.uk University of Portsmouth Daniel Shoulders port.ac.uk Vinyl Tap Records Michael Boothroyd vinyltap.co.uk Vinyl Tap Records Eve Boothroyd vinyltap.co.uk We Are Golden Hannah King we-are-golden.com

DELEGATES

BRITISH MUSIC AT SXSW 2022 BRITISH MUSIC PARTNERSHIP PROJECT LEADER:

BRITISH MUSIC EMBASSY EVENT PARTNERS:

Phil Patterson for The Department for International Trade

Alex Bruford for ATC Live

PARTNERS:

Mark Gordon & Brendan McGoran for Output Belfast

Jude McArdle, Ben Wynter & Bob Kraushaar for AIM

Becci Scotcher for PRS for Music Foundation

Kelly Betts & Millie Carter for BBC Music

Annabella Coldrick & Paul Bonham for MMF Accelerator

Krishna Mistry, Lara Purser & Debbie Adler for DIT

Rupert Vereker for DIY

Chris Tams for BPI

Rusty Hannan & Jack Parker for Licks

Sarah Wall for PPL

TECHNICAL CONSIDERATION:

Danielle Reginiano & Amy Field for PRS for Music

Allen & Heath, Ashdown, Ivison, Lowden, Martin, Marshall & Shure

EXECUTIVE PRODUCER:

SPECIAL THANKS:

P-C Rae

Rod & Susie Reusch at Saturday Night Lights; Tom Billington; India Gilmore, Rebecca Whelan, Kevan Long, Andy Rogers & Katie Crooks at BBC; Joe Frankland, Aja Garrod-Prance & Kwame Safo at PRSF; Paul Pacifico & Gee Davy at AIM; Neil Semple, Mike Bartley, Rupert Daniels, David Moody, Emma Hill, Kate Wilkinson, Rosamund O’Neill at DIT; Sarah Jamieson, Lisa Wright, Emma Swann & Katie Coe at DIY; Devlin Sherlock, Charni Silk, Nate Cross, Connor Tester, Julie Couchman, Stacie Cline, Syama Kunda, Elizabeth Newton, James Minor, Peter Lewis, Una Johnston, Rowland Swenson & James Morales at SxSW; Scott Oso Barr; Angie & Blake Olson at Dimension Pools.

PRODUCTION: Production Park SubFrantic CAMPAIGN DESIGN & BRANDING: Deadeye Design MUSIC CONSULTANTS: Steve Tilley for Kilimanjaro Live UK PR: David Cohen for PPL US PR & MARKETING: Jeff Kilgour & Amy Tremmel for The Syndicate PHOTOGRAPHY: Thomas Jackson for Tynesight 98

CAMPAIGN CREDITS

Hey, we designed this guidebook. In fact, we’ve been art directing the British Music Embassy at SXSW since 2018. Swing by deadeyedesign.com to find out what else we get up to.

CEDAR STREET COURTYARD 208 W 4TH ST SUITE C, AUSTIN, TX 78701

The British Music Embassy SXSW Guide 2022

Articles inside

BRITISH MUSIC DELEGATES

THE BRITISH MUSIC EMBASSY OPENING NIGHT (SAT

BRITISH MUSIC @ SXSW PARTNERS

UK IMMERSIVE TAKEOVER

ATC LIVE SXSW SHOWCASE (TUE

INTERACTIVE EVENTS