The digital tools and support companies need AVAYA Colombia has raised as a powerhouse and accelerator for business, as it has gained importance as the market’s leading digital resources facilitator
Produced by Jassen Pintado Written by Mateo Rafael Tablado Translated by María Murgui de Pedro Interviewee Juan Manuel Mesa, General Manager for AVAYA Colombia
AVAYA C o l o m b i a
O
n a global scale,
from Thunderbird School of Global
AVAYA is a synonym
Management (Arizona, USA) and
for dynamic and fluent
some studies on Digital Business
communications, for
Strategies from MIT (Massachusetts
flexible and adaptable
Institute of Technology).
environments and excellency in what
After a 20-year career, Mesa
Information and Communication
has experience in charge of digital
Technologies regards. The Company
transformation projects in different
– a spin-off from AT&T- follows a
sectors, in the creation and launch of
path in which, for 21 years, it has
business development strategies in
kept itself at the forefront by means
different companies from the sector
of technological innovations as well
such as Oracle Colombia, where
as by easing millions of operations to
he served as a general manager.
more than five million users in contact
Previously, he served as a Public
centers, becoming a referent in sectors Sector Director and as a hardware such as “solutions as a service” and
Sales Manager for the Andean Region.
as a facilitator of cloud transitions and
He also acted as Business Manager
digital transformations.
for Lenovo’s Enterprise division and, before that, he led IBM’s System X
LEADERSHIP WITH A VAST MARKET KNOWLEDGE Juan Manuel Mesa oversees
strategy for Latin-America and
AVAYA’s Colombian operation. He
GAINING GROUND IN COLOMBIA BY PROVIDING SOLUTIONS The Company’s work in Colombia
graduated in Electronic Engineering from the Pontificia Universidad
the Caribbean.
Javeriana (Colombia), owns a Master’s has made an important ally in unified Degree on Business Administration
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communications out of it, besides
Digital Communications
Solutions of fered by AVAYA h a v e b e c o m e mo re rel evant w ith the increase in remote wo r k as a consequence of the global pandemic
being a supplier for nine out of ten
to be the country with AVAYA’s third
of the biggest “call centers” in the
largest revenue in Latin America.
country, increasing its market share up
To culminate that successful job,
to 50% according to the “Digitalization a new AVAYA Innovation Center has and Preparation for the Adoption
been built in Bogotá, a facility up to
of Solutions in the Cloud” report,
standards shared by the corporate
conducted by analysts Frost
headquarters in Tokyo, Japan, and
& Sullivan.
New Jersey, USA. A great investment
These efforts have made Colombia
has been made on this center to
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AVAYA C o l o m b i a
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A V A Y A C o l o m b i aD i g i t a l C o m m u n i c a t i o n s
Companies require the capacity to create applications from different elements, which would ease their communication and collaboration environment - Juan Manuel Mesa, General Manager for AVAYA Colombia
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AVAYA C o l o m b i a
make innovations and high-level
To become closer to these models,
technological experiences available
AVAYA has considered three
to clients and strategic partners,
key factors:
becoming a hub able to provide
• Cloud solutions, where not
solutions in Digital Transformations
only is information stored, but also
and Unified Communication to
software.
business leaders at every level, from
• Easing access to
entrepreneurs to senior management
technological resources, with
in Colombia’s large companies.
support from Artificial Intelligence and subscription models.
KEY FACTORS TO FACE EVERY NEED
• Flexible and modular
AVAYA’s results in the recent “Life
technological architecture,
And Work Beyond 2020” survey
in which clients are enabled to
showed that the intention of the
generate custom-made solutions,
workforce in working activities should
covering any possible experience
be more flexible regarding employee’s
for different users.
physical presence in company offices and in their schedules, as well as
to create applications from different
users’ and consumers’ expectations
elements, which would ease creating
towards multichannel interaction with
the ideal communications and
brands and companies, in a way in
collaboration environment to manage
which they can receive an immediate
and train teams”, said Mesa.
response for their needs.
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“Companies require the capacity
Digital Communications
AVAYA i n t e g r a t e s hubs w ith dif ferent applications, making co l labo rative work easier
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Our partnerships’ growth has enabled us to accelerate the introduction and adoption of new technologies and keep ourselves as a client-centered company - Juan Manuel Mesa, General Manager for AVAYA Colombia
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Digital Communications
INNOVATION SUPPORTING REMOTE COLLABORATION Resources available from AVAYA are useful tools which, after some time, become essential for collaborative
competitive in a market which is now more aggressive than ever”, the executive explained.
innovations is AVAYA Spaces, which
ALLIANCES WHICH INCREASE VALUE AVAYA keeps close relationships
gathers applications into a hub and
with big brands, which enable the
makes collaborative work easier for
company into creating strategic
thousands of people.
alliances that result in the possibility
work. One of these important
Another recent remarkable launch
of offering innovative products for
has been AVAYA OneCloudTm,
companies of all sizes as well as
which aligns itself with services
easing their path to digitalization.
such as contact centers, unified
Brands such as AWS, Google
communications and communication
Cloud, IBM, Microsoft, Nuance,
platforms.
Telmex and Verint, among others, are
These and other resources are
a part of the solutions AVAYA offers
available by the AVAYA OneCloudTm
to its customers and users to make a
Subscription model for software and
difference.
devices, which enables companies
“Our partnerships’ growth has
access these tools by flexible
enabled us to accelerate the
payment methods such as monthly
introduction and adoption of new
fees, according to their needs and
technologies, break the inertia
modular growth.
and keep ourselves as a client-
“This offer is available in all of Latin America and its aim is to fill in a gap
centered company”, the general manager stated.
that companies need to be more
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AVAYA C o l o m b i a
AVAYA o f f e r s customi zed subscr iption model s, cove r i ng the needs of companies of any size
COVID-19: A TRANSFORMATION AGENT The COVID-19 pandemic and its
has shown itself as a resilient
consequences have changed many
as well as thrusting those companies
detect opportunities for new business,
companies -even in positive aspects-
in need of these digital tools to keep
as an agent for emerging abilities
working during the emergency.
which perhaps didn’t gather that many
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Company with a winning DNA, able to
Moreover, AVAYA supported
attention in the conditions prior to the
companies from all sectors in
health contingency. AVAYA Colombia
Colombia by giving away about 50,000
Digital Communications
free licenses to use their products in remote work, apart from offering
TALENT DETECTION AND BOOST AVAYA carries an important and
webinars to help companies face this
comprehensive task to detect and
situation so they could go on working.
support youngsters able to create
“The daily discipline and execution
innovative solutions with the help of
of the ‘Go To Market’ strategy has
technology. For that reason, AVAYA
been consolidated and changes
has created a cloud-based lab for
have really strengthened the team”,
entrepreneurs, having already trained
said Mesa.
more than 400 people to use the
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AVAYA C o l o m b i a
resources the company offers. This effort has spread to the Antioquía, Atlántico, Boyacá, Cauca and Cundinamarca departments, by working together with colleges such as Universidad de Antioquía, Universidad de Boyacá and Universidad de La Sabana, among others. RESOURCES FACING PRESENT AND FUTURE The forecast for AVAYA is positive,
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Digital Communications
AVAYA w o r k s close to global technology suppliers
as the company has a highly qualified team to work and offer a services portfolio that provides support for the requirements the current situation and the future demand for the continuity of its clients’ businesses. An emphasis on cloud-based
www.avaya.com/es
applications and storage is foreseen, as well as a push to voice biometry and Artificial Intelligence to improve the customer’s experience.
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