LETTER CEO FROM THE
Edition #34
Dear Readers,
As we continue to explore the dynamic intersections between business, innovation, and sustainability, we are proud to bring you the latest edition of The Boston Business Review. This issue highlights inspiring stories, cutting-edge trends, and industry leaders who are making an impact across various sectors.
This issue features an exclusive article on The Joseph, A Luxury Collection Hotel in Nashville. In an insightful interview with Managing Director Xavier Moulin, we explore how The Joseph is setting new standards in luxury hospitality. From its exceptional guest experiences to its seamless blend of Southern and Italian hospitality, the hotel offers a refined and distinctive atmosphere. The Joseph serves Warm regards, Jassen Pintado CEO, The Boston Business Review
as a prime example of how a luxury hotel can contribute to Nashville’s vibrant community while delivering unmatched service to its guests.
Additionally, we are excited to explore the role of sustainability in today’s business landscape. We delve into how leading companies, such as General Mills, are making strides in reducing their environmental footprint while maintaining profitability. These efforts serve as both inspiration and a challenge for businesses everywhere to embrace responsible practices without compromising efficiency or growth.
As always, thank you for your continued support of Boston Business Review. We look forward to bringing you more inspiring stories and industry insights in the coming months.
WHO WE ARE
CEO
Jassen Pintado
Creative Director
Omar Rodríguez
Senior Editor
Rebecca Castrejon
Finance Manager
Karen Pericas
Content Director
Maria Elena Gastelum
New Business
Development Director
Alicia Barrantes
Latin America
Project Director
Ana Macfarland
US & Canada
Project Director
Giuseppe Modenesi
10
Captivating Destinations for Business and Leisure Travelers
For professionals who seek to harmonize business with leisure, travel serves as a gateway to explore vibrant cities that are rich in culture, history, and modern amenities. Whether you’re attending a major conference, forging new business connections, or simply taking a well-deserved break, the ideal destination offers the perfect balance.
From emerging tech hubs to cultural capitals, these ten cities provide not only top-notch business facilities but also diverse opportunities for relaxation, discovery, and personal enrichment
Bangkok, Thailand
Bangkok stands as one of Southeast Asia’s most influential business centers. The city boasts world-class infrastructure, from state-of-theart conference venues to modern coworking spaces, making it ideal for international business professionals.
Beyond its commercial appeal, Bangkok is rich in history and culture. Business travelers can take a break
by visiting the majestic Grand Palace, enjoying a river cruise along the Chao Phraya River, or sampling delectable street food. The city’s unique juxtaposition of modern skyscrapers and ancient temples creates an unforgettable experience, while vibrant markets and cultural districts invite further exploration during downtime.
Barcelona, Spain
Barcelona offers a perfect fusion of business and leisure. Known for its Mediterranean charm, it’s a city that attracts entrepreneurs, creatives, and professionals across various industries, particularly in technology, finance, and fashion. Barcelona hosts major conferences, including the Mobile World Congress, and provides a dynamic ecosystem for startups. Visitors can admire Antoni Gaudí’s architectural masterpieces like the Sagrada Familia, or unwind at the city’s stunning beaches. With its vibrant culinary scene, world-class museums, and cutting-edge business hubs, Barcelona is an inspiring place for both work and relaxation.
Berlin, Germany
Berlin is an exciting destination for those combining business with cultural exploration. Germany’s capital is not only known for its cutting-edge tech sector and creative industries but also for its impressive history and modernity. The city boasts a flourishing startup ecosystem and is a prominent player in global commerce. After work, visitors can tour the Berlin
Wall or explore the world-renowned Museum Island. Known for its rich arts scene, Berlin also offers a unique nightlife and food culture, providing a rich blend of work and play. The creative energy and international appeal make Berlin a standout destination for business and leisure travelers.
Buenos Aires, Argentina
Buenos Aires is often referred to as the “Paris of South America” due to its beautiful European-inspired architecture, cultural vibrancy, and sophisticated atmosphere. As a global business hub, it’s a prime location for those in fintech, creative industries, and international commerce. In addition to its business opportunities, the city is known for its tango culture, rich history, and exceptional cuisine. After a day of meetings, travelers can explore the neighborhoods of Palermo or Recoleta, enjoy a tango performance, or savor some of the world’s best steaks. Buenos Aires blends business and leisure in an exciting, dynamic way, making it an ideal destination.
Dubai, United Arab Emirates
Dubai is a dazzling metropolis that attracts business travelers from across the globe. Known for its remarkable skyline, including the Burj Khalifa, and its strategic location between Europe, Asia, and Africa, Dubai has firmly established itself as a leading international business hub. The city offers top-tier conference venues, tax-free zones, and a booming startup
ecosystem. After work, you can embark on desert safaris, cruise along the Marina, or visit the Dubai Mall. With a wealth of leisure activities and luxurious accommodations, Dubai ensures a perfect balance between professional commitments and relaxation.
Kyoto, Japan
Kyoto, the ancient capital of Japan, offers a serene contrast to the hustle and bustle of Tokyo, making it an excellent destination for those who wish to blend business with tranquility. Known for its stunning temples, traditional gardens, and historical sites, Kyoto is also home to major industries in technology and manufacturing. The city’s peaceful
ambiance offers a unique environment for inspiration and creativity, providing a respite for busy professionals. Kyoto also boasts exceptional dining experiences, including kaiseki (traditional multi-course meals), making it a place where business travelers can immerse themselves in Japan’s rich cultural heritage while pursuing their professional goals.
Monterrey, Mexico
Monterrey is one of Mexico’s most important business hubs, particularly in the manufacturing, finance, and technology sectors. With its entrepreneurial spirit and strong industrial economy, the city has become a prime destination for professionals seeking business growth and networking opportunities. Surrounded by breathtaking mountains, Monterrey offers excellent opportunities for outdoor activities, including hiking and exploring the region’s natural beauty. The city’s thriving business ecosystem is complemented by a rich cultural scene, including museums, art galleries, and a culinary scene that showcases traditional Mexican dishes. Monterrey’s balance of business and relaxation makes it a compelling destination.
Nashville, Tennessee, USA
Nashville may be best known for its country music scene, but it’s also emerging as a strong player in the healthcare, technology, and finance sectors. This Southern city combines a vibrant atmosphere with professional opportunities, offering a growing number of coworking spaces and entrepreneurial resources. For business travelers, a stay at The Joseph, a Luxury Collection Hotel, is
an ideal choice, offering sophisticated accommodations and refined Southern hospitality. After work, visitors can enjoy Nashville’s renowned live music scene on Broadway or explore the city’s top-rated restaurants. Whether you’re looking to relax with a Southern meal or immerse yourself in Nashville’s musical history, this city provides a dynamic mix of business and leisure.
Singapore
As one of the world’s most influential financial centers, Singapore offers unparalleled business opportunities. This island city-state boasts advanced infrastructure, a strong regulatory environment, and a high standard of living. Located in Southeast Asia, it serves as a global hub for commerce and trade, with key sectors including finance, technology, and logistics.
After business meetings, visitors can unwind in iconic spots like Marina Bay Sands or Gardens by the Bay, or enjoy a visit to the cultural districts such as Chinatown or Little India. Singapore’s combination of business opportunities, safety, and vibrant multicultural atmosphere makes it an exceptional destination for professionals.
Zurich, Switzerland
Zurich, Switzerland’s financial capital, is a top destination for global business leaders. Known for its robust banking sector and innovative industries like fintech and biotechnology, Zurich is a city that blends financial power with natural beauty. Situated on the shores of Lake Zurich and surrounded by the Swiss Alps, the city offers stunning views and an idyllic setting for business professionals. After a busy day of meetings, travelers can explore the charming Old Town, take a boat cruise on the lake, or visit one of the city’s many art galleries. Zurich provides the perfect balance of business and leisure, combining work opportunities with cultural enrichment
in a serene, picturesque environment. Each of these destinations offers a unique combination of business potential and cultural exploration, providing professionals with the perfect environment to balance work with leisure. Whether you are attending an international conference, meeting clients, or seeking inspiration from the local culture, these cities offer worldclass amenities, exciting opportunities, and unforgettable experiences. From global business hubs to serene cultural retreats, these destinations cater to the diverse needs of business travelers, ensuring a fulfilling journey that goes far beyond the boardroom.
Experiencing Nashville at its core
When in Nashville — either for business or pleasure — The Joseph provides the ideal scenery for an artfully designed stay at America’s Music City
Produced by Jassen Pintado
Mateo Rafael Tablado
Creative Direction
Interviewee
Written by
Omar Rodríguez
Xavier Moulin, Managing Director for The Joseph The Joseph Hospitality
The Joseph has become one of the top hotels in the United States by blending a unique fusion of styles able to gel wonderfully within its context in Nashville, Tennessee. The property is a member of Marriott’s The Luxury Collection, and it was envisioned by owners, The Pizzuti Companies, its parent entity, whose standards for almost five
decades have delivered more than 50 million square feet of top tier real estate for hospitality and industrial use. The Joseph is named after the family’s patriarch, Giuseppe Pizzuti, an Italian immigrant, and is inspired by the Pizzuti family’s commitment to art, featuring more than a thousand pieces of art, including works from The Pizzuti Collection along common spaces and other areas.
Domestic and international awards and accolades grace the property’s desirable track record, honoring more than hospitality, as its restaurants have made a name for themselves among locals and visitors alike. Specialized media considers The Joseph as one of the best hotels in Nashville, earning awards from AAA (American Automobile Association), Condé Nast Traveler, Esquire, Forbes Travel Guide,
Travel + Leisure, and Tripadvisor, among others, as restaurant Yolan and cocktail bar Four Walls have become a paragon for culinary and mixology excellence.
LEADERSHIP: OUTSTANDING RECORD AT ELITE PROPERTIES AND DESTINATIONS
Xavier Moulin’s career in hospitality comprises almost three full decades of experience. After graduating from
The Joseph Hospitality
“Guests are treated to the best of both Southern and Italian hospitality seamlessly blending with a sense of place in Music City”
- Xavier Moulin, Managing Director for The Joseph
the Ecole Hôtelière de Lausanne (Switzerland), Moulin has amassed stints through the Bahamas, the Dominican Republic, French Riviera, Germany, Mexico, Switzerland and the United States, working top management positions from companies such as Aman Resorts, SBE Properties, SH Hotels & Resorts, and The Luxury Collection, including the SLS at Beverly Hills, for the latter. Moulin has contributed to obtaining accolades and awards for most of the operations he’s led.
In recent years, before arriving at Nashville, Moulin worked as the general manager for 1 Hotel South Beach (Miami), as managing director for 1 Hotels and Homes Cabo (Mexico) and as president of the JRK Hotel Group.
“I’m excited to be in Nashville leading the dedicated team of The Joseph. I feel at home in Tennessee like nowhere else!” stated Xavier Moulin, Managing Director for The Joseph.
An Artful Arrival
LUSH ELEGANCE IN TRADITIONAL SURROUNDINGS
Demanding travelers enter a unique atmosphere as the capital of country music becomes the ideal scenery for taste in art and sophistication, as common areas as well as 297 rooms blend a finely curated art collection along with copper, leather, marble and oak furnishings.
Nature is part of The Joseph, as
nearly 4,400 square feet of green walls grace the hotel. Rooms face inward, thus stimulating organic conversation among guests. The 22,000 square feet of indoor and outdoor space provide the ideal setting to host a variety of events.
The 32 premium suites at The Joseph boast luxuries such as warm, comfortable living rooms and Audio-
Technica turntables with a curated selection of albums. These exclusive rooms along with the Penthouse Suite and the more than 2,168-squarefoot Presidential Suite have earned accolades such as being considered among the Six Top Hotel Suites in the World (by AAA) and the Most Opulent City Suites in the World ranking by Elite Traveler .
“Guests are treated to the best of both Southern and Italian hospitality
seamlessly blending with a sense of place in Music City,” commented Moulin.
LIVELY SURROUNDINGS
Nashville’s busy, vibrant SoBro district surrounds The Joseph, providing a unique scenery with attractions such as the Ascend Amphitheater, the Bridgestone Arena, the Country Music Hall of Fame and Museum and the Music City Center, among
others, besides a lively nightlife where bars and music venues set ideal atmospheres for music and drinks enjoyment.
“The Joseph is an expression of Nashville at its most refined, achieving the unique effect of blending in while also standing out,” the director remarked.
AWARD-WINNING SETTINGS FOR BITES AND SIPS
Food and refreshments are not an
afterthought at The Joseph. As the property offers bars and restaurants each with unique atmospheres, dishes and drinks.
Yolan restaurant takes its name from Yolanda Pizzuti, grandmother of Joel Pizzuti, the group’s CEO.
Yolan showcases warm hospitality along with the best Italian cuisine in Tennessee, according to Newsbreak, blending house recipes with specialty ingredients from Italy and produce
sourced from Tennessee and Kentucky, featuring also more than 600 select wines in its cellar. Yolan was voted the number one restaurant in the USA by Food & Wine readers in the 2023 Global Tastemakers Awards and is considered a Forbes Travel Guide Four-Star Restaurant, among other accolades from the local media.
Denim, the rooftop bar 21 stories above, offers indoor and outdoor ambiance and features top tier American cuisine. It’s open all day and offers astonishing views of Nashville and the Cumberland River.
On its behalf, The Bar at The Joseph provides an extensive wine list and unique cocktails in a relaxed,
comfortable atmosphere enhanced by the chandelier created by artist Misha Kahn.
The American West and Italy blend to deliver the Four Walls cocktail bar, with a Spaghetti Western concept and a fine selection of signature cocktails, negronis and classics.
The Coffee Bar & Breakfast at The
Joseph, on the first floor, offers daily breakfast with signature dishes and morning favorites, along with its extended weekend brunch.
AMENITIES AND EXPERIENCES LIKE NO OTHER
To make any stay complete,
The Joseph is host to Rose, a 5,500-square-foot full-service luxury
The Joseph
“The Joseph is an expression of Nashville at its most refined, achieving the unique effect of blending in while also standing out”
- Xavier Moulin, Managing Director for The Joseph
spa, and the 1,500-square-foot Fitness Studio, furnished with cardio and strength equipment, Peloton bikes, weights and views from the 21st floor, where the rooftop pool provides an exclusive, intimate experience.
The indoor and outdoor event areas are highlighted by a 6,000-squarefoot ballroom, making The Joseph the ideal venue for business meetings and social events. Meeting rooms on the 8th floor are furnished with every necessary element for a successful gathering, as its outdoor terrace provides idyllic views of Nashville.
The local touch is also to be found at the Perla boutique, with items made by local craftspeople as well as exclusive, signature gifts by global artisans.
Unique opportunities are to be found at The Joseph, such as a boot designing session at the VIP design studio of Lucchese premier leather, and a culinary pasta-making class or wine tastings at Yolan.
All in all, The Joseph stands alone in a unique place, reuniting elements that enhance the perfect stay to become a distinctive experience.
TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS
The Future of Sustainable Packaging in Food & Beverage:
Exploring How Brands Are Adopting Eco-Friendly Materials and Reducing Waste
In recent years, the issue of sustainability has become a major concern across various industries, with the food and beverage sector being no exception. As environmental challenges, such as plastic pollution and climate change, intensify, businesses are under increasing pressure to innovate and adopt practices that reduce their environmental impact. One of the key areas that is seeing significant transformation is packaging. Traditionally, food and beverage packaging has been a major contributor to waste and environmental degradation, but now, many brands are shifting towards sustainable packaging solutions to minimize their carbon footprint, reduce waste, and meet growing consumer demand for eco-friendly options.
THE RISE OF ECO-FRIENDLY MATERIALS
The transition towards sustainable packaging is being driven by several factors, including consumer demand for environmentally friendly products, stricter regulations on waste management, and the growing recognition of the need to preserve natural resources. One of the most significant changes is the move towards eco-friendly materials, which include biodegradable, recyclable, and compostable alternatives to traditional packaging materials like plastic.
1. Biodegradable Plastics: One of the most promising developments in sustainable packaging is biodegradable plastics. Made from renewable plant-based materials like cornstarch, sugarcane, and potato starch, biodegradable plastics decompose more quickly than their petroleum-based counterparts, reducing the long-lasting environmental harm caused by plastic waste. Brands such as Coca-Cola and
Nestlé have committed to replacing plastic packaging with biodegradable options in some of their products, showing a shift in their packaging strategies. Bioplastics offer the potential for a more sustainable, circular economy in the food and beverage industry.
2. Paper and Cardboard
Packaging: Another eco-friendly alternative that has gained popularity is paper and cardboard packaging. Unlike plastics, paper and cardboard are biodegradable and recyclable, making them much less harmful to the environment. In fact, the recycling rate for paper products is much higher than for plastics, which makes it a viable and widely accepted option. Many companies, including McDonald’s and Starbucks, have adopted paper straws, packaging, and containers in an effort to reduce their reliance on singleuse plastics. These materials are not only environmentally friendly but also contribute to the branding of businesses as responsible and conscious of consumer concerns.
3. Edible Packaging: A more innovative approach to sustainable packaging is the development of edible packaging. Companies like Loliware are producing biodegradable, edible cups made from seaweed, which break down naturally and can be eaten or discarded without leaving a trace. While still in the early stages of development, edible packaging could represent a breakthrough in eliminating packaging waste entirely, especially in the beverage sector.
4. Plant-Based Packaging:
Another innovative material is plantbased packaging, which is made from agricultural byproducts such as rice husks, mushrooms, and coconut shells. These materials are not only biodegradable but also compostable, making them an environmentally friendly alternative to plastic. Companies like Tetra Pak are already using plant-based materials to produce packaging for products like milk and juice, promoting sustainability in the food and beverage industry.
REDUCING PACKAGING WASTE THROUGH DESIGN AND INNOVATION
Sustainable packaging is not only about using eco-friendly materials; it also involves optimizing packaging design to reduce waste. By rethinking the way products are packaged, businesses can significantly reduce the environmental impact of their packaging.
1. Lightweight Packaging: One of the simplest yet effective ways to reduce packaging waste is by using lightweight materials. By reducing the weight of packaging, brands can lower transportation costs, reduce carbon
emissions, and minimize the amount of packaging used. For example, CocaCola has developed a lightweight PET bottle that uses up to 25% less plastic than its previous designs. This reduction in plastic use not only saves resources but also contributes to reducing the overall volume of plastic waste generated.
2. Refillable Packaging: Another approach that is gaining momentum is the use of refillable packaging. Refillable containers or bottles can be reused multiple times, which greatly reduces the need for singleuse packaging. Brands like Loop
and Nestlé have introduced refillable packaging systems for their products, encouraging consumers to return empty containers for refills rather than disposing of them. This model promotes a circular economy by keeping packaging materials in use for longer periods, thereby reducing the overall demand for new packaging.
3. Minimalist Packaging: A
growing number of companies are adopting minimalist packaging designs, focusing on reducing excess material and promoting the efficient use of resources.
Minimalist packaging often uses less plastic, paper, or cardboard, and avoids unnecessary layers or embellishments. This approach not only reduces waste but also resonates
with environmentally conscious consumers who value simplicity and transparency in the brands they support.
THE ROLE OF TECHNOLOGY AND INNOVATION IN PACKAGING
Technology has played a crucial role in the development of sustainable packaging solutions. Advances
in materials science, recycling technologies, and supply chain management are enabling companies to make more sustainable choices.
1. Smart Packaging: Smart packaging technologies, such as QR codes and RFID tags, can help consumers make more informed decisions about how to dispose of packaging materials and promote
recycling. These technologies can provide valuable information about a product’s ingredients, shelf life, and proper disposal methods. Additionally, smart packaging can improve traceability within the supply chain, ensuring that packaging materials are sourced sustainably.
2. Recycling Technologies: Recycling remains one of the most effective ways to reduce packaging waste, and new technologies are making recycling processes more efficient. For example, chemical recycling is an emerging technology that can break down plastic waste into its basic chemical components, which can then be used to create new products. Companies like Unilever and PepsiCo are investing in chemical recycling technology to help close the loop on plastic waste.
3. Sustainability-Driven Innovations: Brands are increasingly relying on collaborations with packaging innovators and sustainability experts to develop new
materials and methods for reducing packaging waste. For instance, packaging startups like Notpla and Biocore are developing biodegradable, plant-based alternatives to traditional packaging materials, helping to address the growing demand for ecofriendly solutions.
THE BUSINESS CASE FOR SUSTAINABLE PACKAGING
The adoption of sustainable packaging not only benefits the environment but also makes good business sense. Companies that prioritize sustainability in their packaging are likely to appeal to environmentally conscious consumers, which can lead to increased brand loyalty and sales. In fact, a 2020 survey by McKinsey found that nearly 60% of consumers are willing to pay more for products with sustainable packaging. Moreover, as regulations around packaging waste become more stringent, companies that invest in sustainable packaging now are likely to be better positioned to comply
with future regulations and avoid potential penalties. Businesses that make sustainability a core part of their strategy are also more likely to attract investors, as the demand for sustainable and responsible investments continues to rise. Sustainable packaging is no
longer just a trend; it is becoming an essential part of the food and beverage industry’s efforts to reduce waste, minimize environmental impact, and meet consumer demand for eco-friendly products. With the rise of biodegradable materials, plantbased packaging, and innovative
designs, the future of packaging looks increasingly green. As brands continue to embrace sustainability in their packaging strategies, consumers can expect to see a wider variety of eco-friendly options on store shelves. For businesses, this shift towards sustainable packaging presents both
challenges and opportunities, but the long-term benefits—ranging from cost savings to enhanced brand loyalty— make it a worthwhile investment in the future of the industry.
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A Leading Example of Sustainability in Action
General Mills, one of the largest food companies in the world, is committed to embedding sustainability across its operations.
Under the leadership of CEO Jeff Harmening, the company has been making remarkable strides toward minimizing its environmental footprint while strengthening its business model.
From adopting regenerative agriculture practices to reducing waste and revolutionizing packaging, General Mills is at the forefront of sustainability in the food industry, ensuring that responsibility and profitability go hand in hand.
LEADERSHIP UNDER CEO JEFF HARMENING
Since taking over as CEO in 2017, Jeff Harmening has made it clear that sustainability is a top priority for General Mills. Harmening’s approach revolves around making the company a driving force for good within the industry while meeting the growing demand for sustainable practices. Under his leadership, General Mills has set ambitious environmental and social goals, aiming not only to meet consumer demands for sustainable
products but also to demonstrate that businesses can be both profitable and environmentally responsible. His leadership has led to General Mills being recognized as a pioneer in sustainability, setting the standard for others to follow.
REGENERATIVE AGRICULTURE: A CORE INITIATIVE
One of General Mills’ key sustainability initiatives is regenerative agriculture. The company recognizes that the health of the planet’s ecosystems
techniques such as cover cropping, reduced tillage, and diversified crop rotations, which help restore soil health, conserve water, increase biodiversity, and capture carbon in the soil.
Through partnerships with farmers and organizations like the Soil Health Institute, General Mills is working is intertwined with the success of the food industry, and it is making significant efforts to address the environmental challenges facing agriculture today. In 2020, General Mills committed to advancing regenerative practices on 1 million acres of farmland by 2030. These regenerative practices include
SUSTAINABLE SOURCING: RESPONSIBLE INGREDIENTS AND MATERIALS
General Mills has also made significant progress in sustainable sourcing, focusing on key ingredients such as palm oil, cocoa, and fiber packaging. The company is committed to sourcing 100% of its palm oil from certified sustainable sources, ensuring that its supply chain helps to reduce deforestation and supports ethical farming practices. The company’s to educate and support farmers in adopting these regenerative practices. By doing so, the company aims to build a more resilient and sustainable food system while ensuring long-term agricultural productivity. These efforts have the potential to dramatically improve the environmental impact of food production, and General Mills is committed to tracking progress through transparent, science-backed measures.
Cocoa Life program, which is focused on empowering cocoa farmers in West Africa, has made strides toward improving the livelihoods of smallholder farmers, promoting gender equity, and tackling child labor in cocoa-growing regions.
Furthermore, General Mills is dedicated to sourcing sustainable packaging materials. The company has committed to ensuring that 100% of its paper-based packaging is either recyclable or made from certified sustainable sources. By doing so, General Mills is reducing its reliance on virgin resources, supporting a circular economy, and minimizing the environmental impact of its packaging. This commitment to sustainability in sourcing helps General Mills maintain transparency throughout its supply chain, aligning with the growing consumer demand for ethically sourced and environmentally friendly products.
INNOVATIVE PACKAGING: REDUCING PLASTIC AND WASTE
Packaging is another critical area where General Mills has made impressive strides. With the goal of making 100% of its packaging recyclable or reusable by 2030, the company has significantly increased the use of recycled materials in its packaging. In 2020, nearly 70% of General Mills’ plastic packaging was
made from recycled content, marking a key milestone in its waste reduction strategy.
General Mills is also exploring innovative packaging alternatives to reduce its dependence on plastic. The company is investing in plantbased packaging and biodegradable materials, reducing the use of nonrecyclable materials in its products. In addition, General Mills has worked to
develop new ways of minimizing food waste in its manufacturing processes. The company has reached zero waste to landfill status at more than 70% of its global manufacturing sites, an accomplishment that contributes to its broader goal of reducing its environmental impact.
CLIMATE ACTION: ADDRESSING GREENHOUSE GAS EMISSIONS
As part of its commitment to sustainability, General Mills has also set aggressive climate action goals. The company has committed to reducing its absolute greenhouse gas emissions by 28% by 2025 compared to 2019 levels, and it is on track to meet this goal through initiatives that target energy efficiency, renewable energy adoption, and sustainable practices throughout its supply chain.
A key component of General Mills’ climate action plan is its commitment to renewable energy. The company aims to source 50% of its global electricity from renewable sources by 2025, with the ultimate goal of
reaching 100% renewable electricity by 2030. This move will significantly reduce the company’s carbon footprint and align with the global push for netzero emissions. Additionally, General Mills works closely with its suppliers to help them reduce emissions, focusing on collaboration to make progress across its entire supply chain.
SOCIAL RESPONSIBILITY: SUPPORTING COMMUNITIES AND DIVERSITY
Sustainability at General Mills extends beyond environmental initiatives to include a deep commitment to social responsibility. The company has long been involved in efforts to reduce hunger and improve nutrition through partnerships with organizations like Feeding America and the United Nations World Food Programme. By investing in these initiatives, General Mills helps ensure that its products are not only part of a sustainable food system but also contribute to a healthier, more equitable world.
In terms of diversity and inclusion, General Mills is actively working to
create a more inclusive workforce. The company is committed to increasing the representation of women and people of color in leadership roles, recognizing that diversity is key to fostering innovation and creating a more equitable work environment. General Mills has been recognized for its efforts to improve workplace diversity and for implementing programs aimed at supporting the personal and professional growth of its employees.
A MODEL OF SUSTAINABLE BUSINESS PRACTICES
General Mills is a prime example of how a large corporation can successfully integrate sustainability into its core operations. Through its initiatives in regenerative agriculture, sustainable sourcing, innovative packaging, climate action, and social responsibility, General Mills is
demonstrating that profitability and environmental stewardship can go hand in hand. Under the leadership of Jeff Harmening, the company is setting ambitious goals that not only address the immediate environmental challenges of today but also ensure the long-term sustainability of its business operations.
General Mills’ commitment to sustainability is not just a corporate strategy but a reflection of the company’s understanding that businesses have a crucial role to play in protecting the planet and supporting communities. By continuing to innovate and lead by example, General Mills is positioning itself as a leader in the sustainable food industry, paving the way for others to follow.
The Role of AI in Driving Innovation Across Industries
Artificial Intelligence (AI) has evolved from a buzzword into a revolutionary force that is driving innovation across various industries. The transformative potential of AI spans sectors such as manufacturing, healthcare, finance, logistics, retail, and beyond. AI technologies like machine learning, natural language processing, and robotics are reshaping the way businesses operate, enhancing productivity, improving decision-making, and creating new opportunities for growth. As the AI landscape continues to evolve, its applications are becoming increasingly sophisticated, and its impact on industries is profound.
AI IN MANUFACTURING: OPTIMIZING PRODUCTION AND ENHANCING EFFICIENCY
In manufacturing, AI is revolutionizing processes by enabling smarter production systems, improving quality control, and optimizing supply chains. With the integration of AI-driven automation, manufacturers are now able to monitor production lines in real-time, predict maintenance needs, and reduce downtime.
Predictive Maintenance: One of the most significant contributions AI has made to manufacturing is predictive maintenance. By leveraging AI algorithms, manufacturers can analyze data from machinery sensors and predict when equipment is likely to fail. This enables businesses to schedule maintenance in advance, reducing unplanned downtime and minimizing repair costs. Companies such as General Electric and Siemens are already utilizing AI for predictive maintenance to keep their machines running smoothly and improve operational efficiency.
Robotic Automation: AI-powered robots are being increasingly used in manufacturing environments to handle repetitive tasks, such as assembly and packaging. These robots are not only more efficient than human workers but can also operate 24/7, leading to significant improvements in productivity. In addition, AI robots can be programmed to adapt to new tasks, enabling greater flexibility in production lines. The automotive industry, in particular, has seen significant improvements in manufacturing efficiency through the adoption of AIdriven robots.
Supply Chain Optimization: AI is also helping manufacturers optimize their supply chains by analyzing vast amounts of data and predicting demand patterns. This allows companies to reduce waste, optimize inventory levels, and ensure products are delivered to consumers on time. AI-driven tools like IBM’s Watson Supply Chain are already being used by manufacturers to streamline their supply chain operations.
AI IN HEALTHCARE: REVOLUTIONIZING PATIENT CARE AND MEDICAL RESEARCH
The healthcare industry has embraced AI technologies to improve patient care, enhance diagnostic accuracy, and accelerate medical research. AI has the potential to drastically improve the quality of healthcare services, reduce costs, and even save lives.
Medical Imaging and Diagnostics:
AI is making strides in medical imaging by assisting radiologists in identifying
conditions such as tumors, fractures, and diseases like cancer. Machine learning algorithms can analyze medical images with remarkable precision, often detecting issues that may go unnoticed by human practitioners. For example, Google
Health’s AI-powered deep learning model has demonstrated the ability to detect breast cancer more accurately than radiologists in certain cases. AI-powered systems like these are
Personalized Treatment Plans:
Another area where AI is making a significant impact is in creating personalized treatment plans. By analyzing data from patient records, genetic information, and clinical research, AI algorithms can recommend the most effective
treatments for individual patients. This personalized approach to medicine is particularly useful in areas such as oncology, where the effectiveness of treatments can vary greatly depending on the patient’s genetic makeup. AI-driven tools like IBM’s Watson for Oncology are already assisting doctors in selecting the best possible treatment plans for cancer patients. Drug Discovery and Research: revolutionizing the early detection of diseases and improving patient outcomes.
AI is also accelerating the process of drug discovery by analyzing vast amounts of data and identifying potential drug candidates faster than traditional methods. AI algorithms can simulate how different compounds interact with biological systems, allowing researchers to prioritize promising candidates for further testing. This has the potential to shorten the time it takes to bring new drugs to market, ultimately improving patient access to lifesaving treatments. Companies like BenevolentAI and Atomwise are already utilizing AI in drug discovery to develop new therapies for diseases like Alzheimer’s and cancer.
AI IN FINANCE: ENHANCING DECISION-MAKING AND RISK MANAGEMENT
In the finance sector, AI is transforming the way financial institutions operate, from automating routine tasks to improving decision-making processes and managing risks more effectively. AI-driven technologies are being
used for everything from algorithmic trading to fraud detection and customer service.
Fraud Detection: AI is also playing a key role in improving fraud detection by analyzing transaction data for unusual patterns or anomalies. Machine learning algorithms can learn from historical data to identify potential fraudulent activities and flag them for further investigation. Financial institutions like Mastercard and PayPal are using AI to detect and prevent fraudulent transactions, helping protect consumers and reduce losses.
Customer Service and Chatbots: AI-powered chatbots and virtual assistants are increasingly being used in the finance sector to provide customer support and answer common queries. These chatbots are available 24/7, providing quick and efficient service to customers while freeing up human agents to handle more complex issues. AI-driven solutions like chatbots have improved customer experience and operational efficiency in banks, insurance
companies, and other financial institutions.
AI IN RETAIL: ENHANCING CUSTOMER EXPERIENCE AND PERSONALIZATION
In the retail industry, AI is transforming the way businesses interact with customers and manage operations. From personalized recommendations
to inventory management, AI is helping retailers improve efficiency and enhance customer experiences. Personalized Shopping
Experience: AI-powered recommendation systems are being used by online retailers like Amazon and Netflix to provide personalized shopping experiences for customers. By analyzing data on customer
preferences, purchase history, and browsing behavior, AI algorithms can suggest products or services tailored to individual tastes. This has led to higher customer satisfaction and increased sales for retailers.
Inventory Management: AI is also playing a critical role in optimizing inventory management by predicting demand, optimizing stock levels, and
reducing waste. Retailers like Walmart and Target are using AI-driven tools to ensure they have the right products in stock at the right time, improving operational efficiency and reducing costs.
AI AS A CATALYST FOR INNOVATION
Artificial Intelligence is undeniably
transforming industries across the globe. From manufacturing to healthcare, finance to retail, AI is driving innovation, improving efficiency, and enabling businesses to provide better services to their customers. As AI technology continues to evolve and improve, its impact on industries will only grow, offering even greater opportunities for innovation, growth, and disruption. The key for businesses is to embrace AI strategically, ensuring that they leverage its full potential while addressing challenges such as data privacy and ethics. With the right approach, AI has the power to reshape industries and drive the next wave of business transformation.
Balancing efficiency with environmental responsibility SUSTAINABILITY SUPPLY CHAIN: IN THE
In recent years, sustainability has become a major focus for businesses across all industries, and the supply chain is no exception. Companies are increasingly tasked with finding ways to reduce their environmental impact while maintaining efficiency and competitiveness. The challenge lies in balancing these two often conflicting priorities: achieving greener supply chains without sacrificing productivity, cost-effectiveness, or speed. However, with the right strategies, businesses can implement sustainable practices that reduce their ecological footprint, improve operational performance, and enhance their long-term profitability.
THE GROWING IMPORTANCE OF SUSTAINABLE SUPPLY CHAINS
Sustainability in the supply chain is not just a trend but a response to growing environmental concerns, government regulations, and consumer demand for ethical practices. Companies are facing mounting pressure from stakeholders to adopt more responsible business practices. According to a 2020 survey by McKinsey, 60% of supply chain executives reported that sustainability was a top priority for their companies, with many recognizing that it is a key factor for long-term growth.
The global supply chain industry is responsible for a significant portion of carbon emissions. The transportation of goods, energy consumption in warehouses, and the production of materials all contribute to the environmental footprint. As consumers become more aware of climate change and environmental degradation, they are increasingly favoring brands that demonstrate a commitment to sustainability. At the same time, governments and regulatory bodies are implementing stricter environmental policies, which further incentivize companies to adopt greener supply chain practices.
KEY STRATEGIES FOR SUSTAINABLE SUPPLY CHAINS
To meet these demands, companies are leveraging a variety of strategies to make their supply chains more sustainable. From improving logistics efficiency to investing in renewable energy and sustainable materials, businesses are finding innovative ways to reduce their environmental impact without compromising on performance.
1. Optimizing Logistics and Transportation
One of the most significant contributors to the carbon footprint of the supply chain is transportation. Goods are often moved over long distances via trucks, ships, and planes, all of which generate greenhouse gas emissions. To mitigate this impact, companies are focusing on optimizing logistics and adopting cleaner transportation options.
Route optimization: Advanced analytics and artificial intelligence (AI) are enabling businesses to optimize delivery routes, reducing fuel consumption and emissions. By using real-time data to determine the fastest
and most efficient routes, companies can cut down on transportation costs and minimize their environmental impact.
Electric and alternative fuel vehicles: Another key initiative is the shift toward electric and hybrid vehicles. Companies like UPS and DHL are investing in electric delivery vehicles and experimenting with hydrogen-powered trucks. These vehicles significantly reduce emissions compared to their diesel counterparts, making them an essential part of a more sustainable supply chain.
Consolidation of shipments: Consolidating shipments and reducing the number of trips is another effective strategy. By combining shipments, businesses can maximize cargo loads, reduce fuel consumption, and minimize the number of trips required, all of which contribute to a more sustainable supply chain.
2. Green Packaging and Sustainable Materials
Packaging waste is another major
environmental concern in the supply chain. Traditional packaging materials, such as plastic and styrofoam, are not biodegradable and contribute to pollution. Companies are increasingly adopting greener packaging solutions to reduce waste and minimize their environmental footprint.
Reusable and recyclable packaging: Many companies are turning to reusable and recyclable materials for packaging. For example, companies like Unilever and CocaCola are switching to recyclable PET plastics and eliminating unnecessary packaging components. Others, such as Apple and IKEA, are using biodegradable or compostable materials to package their products, ensuring that packaging can be easily disposed of in an environmentally responsible way.
Lightweight packaging: Another trend is reducing the weight of packaging, which not only cuts down on material use but also reduces transportation-related emissions.
By using lightweight materials like cardboard or mushroom-based packaging, businesses are able to lower their carbon footprint while still protecting their products during transit.
3. Renewable Energy and Energy Efficiency
Energy consumption is another critical area where businesses are focusing on sustainability. Warehouses, distribution centers, and manufacturing facilities consume large amounts of energy, much of which is derived from nonrenewable sources. Companies are increasingly turning to renewable energy sources, such as solar, wind, and hydroelectric power, to power their operations.
Solar power: Many companies are investing in solar energy to reduce their reliance on fossil fuels. Amazon, for example, has committed to powering its global network of fulfillment centers with 100% renewable energy by 2025. This involves installing solar panels on
4. Ethical Sourcing and Supplier
Energy-efficient technologies: To complement renewable energy sources, businesses are also investing in energy-efficient technologies. LED lighting, smart thermostats, and energy-efficient heating and cooling systems help reduce energy consumption in warehouses and factories, further decreasing a company’s carbon footprint.
Supplier engagement: Many businesses are working closely with suppliers to ensure that they adhere the roofs of warehouses and utilizing wind energy to power its logistics operations.
Collaboration Sustainable sourcing is an essential component of a responsible supply chain. Companies are increasingly focusing on sourcing materials and products from suppliers that follow ethical practices, particularly when it comes to environmental stewardship and fair labor practices.
to sustainability standards. Walmart’s Sustainability Index, for example, encourages suppliers to track and improve their environmental and social impacts. By setting clear expectations for sustainable practices, companies can drive change across their entire supply chain.
BALANCING SUSTAINABILITY WITH EFFICIENCY
While the environmental benefits of sustainable supply chains are clear, businesses must also ensure that
Circular economy principles: Another growing trend is the adoption of circular economy principles, where companies aim to design products and materials that can be reused, refurbished, or recycled at the end of their life cycle. For instance, companies like Patagonia and Nike are committed to using recycled materials in their products and ensuring that their goods are fully recyclable.
these initiatives do not negatively impact efficiency. Achieving a balance between sustainability and operational performance requires careful planning, innovation, and investment. In many cases, businesses are finding that sustainability and efficiency can go hand in hand.
For example, optimizing transportation routes not only reduces emissions but also leads to cost savings by reducing fuel consumption. Similarly, adopting
energy-efficient technologies helps companies save on electricity costs while lowering their carbon footprint.
Green packaging materials may have higher initial costs, but these are offset by savings in disposal fees and an increase in customer loyalty among environmentally conscious consumers.
Furthermore, regulatory incentives and tax breaks for companies that adopt sustainable practices can help offset the costs of transitioning
to greener supply chains. As sustainability continues to be a key driver of consumer choice and regulatory compliance, businesses are recognizing that investing in environmental responsibility is not only a moral imperative but also a smart business strategy.
A GREENER FUTURE FOR SUPPLY CHAINS
Sustainability in the supply chain is no longer optional—it is a business imperative. As companies face increasing pressure from consumers, regulators, and environmental advocates, the need for greener supply chains will only intensify. However, as this article demonstrates,
achieving a balance between sustainability and efficiency is not only possible but also advantageous for companies in the long run.
By optimizing logistics, adopting green packaging, investing in renewable energy, and collaborating with suppliers, businesses can create supply chains that are both environmentally responsible and operationally efficient. With continued innovation and commitment, companies can pave the way for a more sustainable future, contributing to the health of the planet while enhancing their own competitiveness and profitability.
Spokespersons from PLIHSA were kind enough to let us know more about this company, which has become a key player in the region regarding packaging manufacturing for multiple products in the food and beverage industry
Produced by Jassen Pintado
Creative Direction Omar Rodríguez
WOULD YOU BRIEFLY SHARE SOME DETAILS ABOUT PLIHSA, ITS INVOLVEMENT AS PART OF A HOLDING, YEARS IN OPERATION AND OTHER RELEVANT FEATS?
Founded in 1965, Plásticos Industriales Hondureños S.A. de C.V. is the largest primary and secondary packaging producer for the food and beverage industry in Central America and the Caribbean, with business in 18 countries and three continents. We are the main crown cap and plastic injection molding suppliers for global brands such as AB InBev, Coke and PepsiCo under ISO 9001:2015 and FSSC 22000 standards.
PLIHSA is widely known for achieving excellence in its processes and for its focus in the company’s growth and strengthening, as for entering new markets. PLIHSA is categorized as one of AB InBev’s best suppliers, globally, in factors such as client
services, industrial safety, and as the most efficient plant, worldwide, due to a 98% raw materials recycling rate.
During the last year, a business strategy and an important investment in top of the line machinery resulted in a 120% increase in production output from PLIHSA, projecting an even larger growth during 2023 with new clients in South America and in the United States.
PLIHSA belongs to the Grupo Milenio holding, committed to shape the future of Latin America through avant-garde corporate processes and strategic investment growth.
WHICH ARE THE MAIN PRODUCTS AND SOLUTIONS COMPRISING PLIHSA’S PORTFOLIO? WHICH INDUSTRIES DOES THE COMPANY SERVE, MAINLY?
PLIHSA has two production facilities. In PLIHSA Crown Cap we have two production lines: Lithography,
offering sheet metal offset printing in more than seven colors; and crown cap production for the beverage, pharmaceutical and shoe polish industries, among others.
PLIHSA Injection, on its behalf, produces a wide array of mold injection products, such as crates, pallets and buckets. We also rely on a plastic mill to reinsert discarded plastic into our production process, as part of recycling programs.
Our clients take part in the food and beverage industry, using our products for bottling, packaging and conveyance of beers, non-alcoholic beverages, dairy products, bread, fruits and vegetables, among other products. We are proud to sustain more than 20-year relationships with our key clients, in which we strive for strategic partnerships enabling growth and mutual benefits.
SOMOS PLIHSA
We are proud to sustain more than 20year relationships with our key clients, in which we strive for strategic partnerships enabling growth and mutual benefits
IN WHICH COUNTRIES DOES PLIHSA HAVE A PRESENCE THROUGH CORPORATE OFFICES, PRODUCTION FACILITIES AND THROUGH THEIR CLIENTELE?
We operate in 18 countries and three continents. We are the leading manufacturer for crown caps and plastic injection molding in Central America and the Caribbean. Our production plants are located in San Pedro Sula, industrial capital of Honduras. Our clients are located in the United States, Central America, the Caribbean and South America.
HOW IS PLIHSA DRIVING ITS PROCEDURES TO A MORE SUSTAINABLE OPERATION AND MAKING THE MOST FROM ITS RESOURCES?
PLIHSA’s ESG strategy is a result of our commitment to an ethical, transparent and responsible management. Our ESG strategy is designed to guarantee our company’s
and interest groups long-term welfare. Our environmental strategy is focused on reducing our carbon footprint, resource conservation and promoting biodiversity. A solar panel project has resulted in 40% energy savings. Also, we are currently involved in a project to reduce marine plastic waste along the Honduras coastline by reinserting discarded plastic in our productive process for recycling. A world-class operation management has contributed to 98% of residual efficiency in our facilities, adopting new technologies to improve efficiency.
In the social aspect and partnering with FEIH (The Foundation for Education in Honduras), we are building elementary schools in rural and vulnerable areas throughout our country.
The focus of our Governance strategy encompasses key aspects, including diversity and inclusion,
executive compensation and dividend policy, shareholders’ rights, entrepreneurial ethics and the fight against corruption, risk management, disclosure and transparency and the participation of elements of interest.
PLIHSA is proud of its commitment to sustainability and care for the environment in the region. We have
been able to produce more than 8.8 tons of recycled resin during the last five years.
Through partnerships with our clients, NGOs and international corporations, we strive to reduce the impact of the plastic industry in our country by promoting initiatives and innovations which once applied will
REDUCING CARBON FOOTPRINT:
• Emission reduction by 40% through a renewable energy strategy
• 8.8 tons of recycled resin during the last five years
• Manufacturing of the first crate derived from marine plastic pollution in 2024
result in a positive impact. This way we wholesomely take on the goals of the Agenda for Sustainable Development.
HOW DO YOUR PRODUCTS FIT INTO A CIRCULAR ECONOMY AND RECYCLING SCHEME?
• As the leading crown cap and plastic injection mold producers in the region and as one of the main plastic buyers, along with our clients, we are focused on producing plastic crates from recycled raw materials. Such process involves reinserting damaged crates into the production process after completing their life cycle, and after passing quality controls, ensuring a high quality product.
• As part of our Sustainable Procurement policy, one of our main commitments is to educate the market and big brands to
prefer and rely on recycled products.
• Our recycling process increases the life cycle of plastic already in the market.
• We have a residual management policy guaranteeing the final use of residues, resulting in only 2% waste from our production process.
We engage in initiatives that have the purpose of reducing the plastic waste volume on its way to our oceans, as it’s estimated that 80% of the oceans’ plastic pollution originates inland.
WHAT PUTS PLIHSA BEYOND ITS COMPETITION? WHAT MAKES YOUR CLIENTS PREFER PLIHSA?
PLIHSA stands out thanks to competitive and unmatched advantages. We rely on a solid production capability and we also
have reduced delivery times, earning our clients’ trust after receiving their products in a fast and efficient way. Also, our global supplier network, along with our storage and logistics strategy, enable us to guarantee supply security to our entire clientele.
Another key factor is our wide experience in negotiating supply agreements with world-class wellknown companies, which provides for a solid base delivering continual growth. We stand out for our production versatility, which allows us to adapt easily and create new products according to market demands.
We are proud of our Green Agenda for 2025, driving our commitment
to sustainable and environmentallyfriendly practices. Such competitive advantages turn PLIHSA into a leading option in the market.
WHICH GOALS HAS PLIHSA SET TO ACCOMPLISH TOWARD THE END OF 2023 AND WHAT PLANS CAN YOU SHARE WITH US FOR THE MEDIUM AND LONG TERM?
In 2022 PLIHSA established an aggressive expansion strategy already underway in North America, Central America and South America. We are committed to continue exploring projects and alternatives able to contribute to recycling and to the environment’s conservation to ensure a more sustainable future.
“The most flexible and reliable partner in your supply chain”
We are a 100% Spanish company which belongs to the centenary Davila Group, founded in 1917. We provide flexibility, creativity and credibility in the diverse range of services we offer to your supply chain. With a philosophy of global vision and local action, we are a reference in the Spanish market for Logistics, Specialized International Freight and Customs,
Produced
by
Jassen Pintado
Creative Direction
Omar Rodríguez
We are a reference in the Spanish market for Logistics, Specialized International Freight and Customs
always striving for excellence in our performance and providing real solutions able to reduce costs to our customers. Our main lines of business are air-sea-land transport, projects and customs, being customs agents since 1914, in constant renovation and adaptation to the evolving European regulations.
Whatever Customs Regime is chosen and for any type of goods, in Altius we are AEO (Authorized Economic Operator) and we are at the forefront of our industry, with highly qualified personnel distributed in our own offices located in the main Spanish ports and airports. This service and support to the economic operator extends to any type of customs-related service during the entire review period provided for in the current legislation. We have preferential agreements with the main shipping lines and airlines to ensure
maximum competitiveness in freight and space.
Within the Davila Group, to which we belong, we manage the cold storage warehouse in the ports of Marín and Vigo, with a staff specialized in fruit, vegetables and fish management.
We also have a department with refrigerated/frozen land transport service, thus completing the supply chain from loading at origin to delivery for end consumers, providing effective solutions to its clients, reducing costs.
We have more than 300 professionals in Spain distributed in nine offices (Madrid, Vigo, Gijón, Barcelona, Bilbao, Seville, Algeciras, Valencia and Zaragoza), we also have offices in Buenos Aires (Argentina), Lima (Peru), Santa Cruz de la Sierra (Bolivia), Santiago de Chile (Chile), and Miami (United States) with a worldwide
We have preferential agreements with the main shipping lines and airlines to ensure maximum competitiveness in freight and space
network of agents, which make us a real alternative and of great strength for our customers.
It is worth mentioning that our Miami office stands out with a 40,000 sq. ft. warehouse and our stronghold is managing fruit cargo imported from Latin America and Spain, as well as the imported fish cargo from Latin America, Spain and Central America to all of the United States. In addition, the Miami office has an air service hub
for in-transit cargo from Europe and Asia to all of Latin America via Miami, which allows us to shorten times and provide quick and efficient solutions to our customers.
We truly commit to our clients and partners based on a continuous search for cost optimization, derived from an absolute flexibility in our structures to meet their needs, even the most complex ones.
FOUNDED: 1999 INDUSTRY: Supply Chain
CONTACT: www.grupoaltius.com
ONE OF A KIND
UNO is much more than an ally offering the best fuel and lubricants for business and consumers, but also becoming an outstanding force driving Central America
In an interview with Millie Cano, Brand Manager for UNO in Central America, we learned about the traits enabling the company to evolve toward becoming a more complete business, establishing a difference which results in obtaining leadership covering both the retail and B2B segments by supplying fuel and lubricants in the region.
WOULD YOU PLEASE BRIEFLY SHARE SOME DETAILS ABOUT UNO CENTRAL AMERICA? HOW LONG HAS THE COMPANY BEEN RUNNING AND ANY OTHER FEATS OF RELEVANCE THROUGH ITS EXISTENCE?
UNO is part of UNO Corp., which has more than 1,600 service stations in Latin America, the company also manages the Shell brand in Guatemala, with 348 service stations, and Biomax in Colombia, with 859
locations. As UNO, we are a regional company running under a successful business model since its inception. The UNO brand was born in Honduras with its first service station, which opened in 2002; actually, the company operates in Belize, Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua with more than 486 locations.
In UNO we create different employment opportunities, benefitting more than 13,000 individuals and their households in a direct and indirect way in all of Central America, resulting in a positive impact in their well-being and development. This figure includes more than 3,000 positions in Honduras.
Our leadership stands out for our operation in all of the value chain, from importing oil & gas byproducts, its storage, conveyance and distribution,
UNO belongs to all of the countries it operates in, our talent is local and carries within the passion of Central American naturals, also shared among our brand’s traits
up to the last mile delivery of different products to our clients.
UNO belongs to all of the countries it operates in, our talent is local and carries within the passion of Central American naturals, which is also shared among our brand’s traits. Our effort and commitment has earned us the trust, heart and mind of consumers, which have turned us into becoming a beloved brand in all of Central America due to our innovative business model, centered on our customers.
Each visiting customer feels our warmth as soon as they come in, which is also another trait from Central Americans; and we are proud to say that our company was born in Honduras and is here to stay and go beyond borders.
WHICH ARE YOUR MAIN BUSINESS UNITS AND PRODUCTS? WHICH INDUSTRIES ARE ITS MAIN TARGET? Our brand is under constant renovation in search of the highest standards in order to always remain
among the leaders in our business. All of our decisions and actions are aimed at searching continuous improvement not only to increase sales, but also in developing a long-term relationship with our current and future customers to earn their trust and make them feel at ease, knowing that in every visit they’ll be filling their tanks with worldclass quality products, always on the forefront of the market and with the latest technology. Actually, the goal is to create a real connection with proven credibility.
UNO is comprised by five business units:
Retail
B2B
Marine
Aviation
Bitumen
Lubricants
Our own line of lubricants covers every industrial sector with the best quality. From motor oil for passenger
vehicles, oil for heavy machinery and marine motors. For sale in UNO service stations and authorized retailers in all of Central America.
HOW HAS UNO SPREAD THROUGH CENTRAL AMERICA?
UNO’s presence in the region is a result of its acquisition business model. Throughout our history, we have expanded through Central
America with our UNO and Pronto brands with convenience stores and with fuel, lubricants and bitumen retail and storage.
WHICH STRATEGIC ACQUISITIONS
WERE EXECUTED TO GROW THE BRAND? WHICH STRATEGIC PARTNERSHIPS TOOK YOU TO NEW MARKETS?
In 2008 the Copena station service chain was acquired in Honduras; in
2009 we acquired the Shell brand in El Salvador, Guatemala, Honduras and Nicaragua. In 2011, the acquisition of the Rubis/Chevron brand was consolidated in Belize, Costa Rica and Nicaragua. In 2014, the Petrotica and Colono chains were acquired in Costa Rica. In 2015, the Pacific Oil chain was acquired, and four years later, also in Guatemala, we acquired the Formula 1 chain. Thanks
to these acquisitions we have the largest service station chain in Central America with 469 locations.
WHICH ADDITIVES ARE CONTAINED IN FUEL AND OTHER PRODUCTS OF THE UNO BRAND, MAKING A DIFFERENCE IN THE MARKET?
Our Dynamax Plus additive package has a boosted formula with a new element able to reduce motor friction, which improves performance with
All of our decisions and actions are aimed at searching continuous, developing a long-term relationship with our current and future customers
thorough motor cleansing, removing carbon deposits, increasing efficiency.
After using UNO fuel with Dynamax Plus consistently, you’ll notice benefits such as: a thorough cleansing of the motor for optimal performance, driving up to your vehicle’s potential, more miles per gallon, improved efficiency and lesser costs for maintenance.
UNO with Dynamax Plus has a spreading detergent effect in fuel which helps to remove carbon deposits, reduce mechanical corrosion and promotes constant motor maintenance, contributing to
a longer life for your vehicle through essential functions: elimination of residuals, protection to injectors and combustion chambers, delivering more power, optimizing the performance of essential components and reduction of carbon monoxide emissions.
Also, our additive is designed for any light or heavy vehicles, from motorcycles to marine vessels. All of our fuels -Super, Regular and Diesel- contain the new Dynamax Plus additive, containing unmatched properties meeting the highest demands for top performance.
WHICH MARKETING ACTIONS FROM UNO ARE RESULTING IN EARNING AND KEEPING CUSTOMERS’ PREFERENCE?
We became “número UNO” by optimizing every resource in our favor to obtain insights which contribute to decision making and designing new strategies that bring us closer and tighter to actual and potential customers and digital users, thus improving our brand’s positioning within the region.
We love to offer not only the best experience in our service stations, but also the best promotions. Every promotion is carefully designed to reward customer loyalty through new engagement strategies and coveted prizes; this way, everyone visiting UNO has the same chances to earn a prize.
Each step we take in marketing is part of a strong strategy consisting of a digital media plan, ATL channels and BTL activations which allow us to connect, relate and create emotions in every one of our customers, which we are able to evaluate before and after any promotion.
Year after year, our customers -in every single country we are atawait for our promotions: brand new cars, motorcycles, cell phones, TVs, tablets, video game systems, laptops, household appliances and, specially, a lot of gallons of the best fuel in the region, are just some of the hundreds
culture evolving toward a rapid response within an ever changing environment.
HOW HAS UNO CENTRAL AMERICA UNDERGONE ITS OWN DIGITAL TRANSFORMATION FACING THE MARKET AND ALSO INWARDS?
We are setting our wages for the future through the deployment of new technology, aiming to integrate new working methods enabling us to make the most from the potential of digitization, resulting in a company
Changes currently happening within UNO are undoubtedly driving forward an innovation culture, optimizing current processes’ efficiency, and also creating new business opportunities thanks to data analytics and improving customers’ experience and their relationship with our brand. Our deployment plan considers of giveaways that have been awarded to our customers throughout the years.
Changes currently happening within UNO are driving forward an innovation culture, optimizing current processes’ efficiency
every area in our company, this will benefit clients and customers from the different segments and channels we work for, among them: increased purchase visibility, a userfriendly interface, help from our ground personnel, and an unmatched customer experience, overall.
Thanks to such changes we will accomplish vertical integration to
other market segments and offer more services in our entire chain.
We aim to become a market leader evolving from a point of purchase for fuel to a multi-service station where customers can always find products that facilitate business transactions and, overall, provide a true purchase experience.
FOUNDED: 1996
Energy / Oil & Gas
We are a group of investors and experts in the infrastructure sector with the objective of developing and building with strong bonds so that constructions are of great value and forever.
We set our bases to to respond effectively to the great challenges, because we understood that it is possible to believe in an infrastructure at international levels with the current requirements.
Infrastructures so well made, that they last forever.
Visit us at: vitsa.co
