BBR Construction | April 2021

ARGOS

From remodel projects to countrywide infrastructure

SPECIAL EDITION | www.thebostonbr.com

DEPSA

Decades improving housing in Guatemala

Alberto Parodi, General Manager of UNIMAQ

RODIO SWISSBORING (Central America)

SANTOS INDUSTRIA (Honduras)

Peru relies on the

Caterpillar world leader in market share

QUIÉNES SOMOS Managing Director

Social Media Director

Jassen Pintado

Maria Elena Gastelum

Creative Director

Content Coordinator

Omar Rodríguez

Alicia Barrantes

Editor in Chief

Project Directors

Rafael Tablado

Ana Macfarland David Alarcon

Finance Director

Giuseppe Modenesi

Christina Schoch

Lucy Verde Marcelo Modenesi

EDITOR’S LETTER: April 2021

We are utterly happy to share with you our

consumers of their products for home

Construction special issue, which includes

projects as it sustains being a strategic

some of the best coverage we’ve given to

partner for major infrastructure projects.

companies in this business sector.

Gracing our cover we find UNIMAQ,

We take a look back at DEPSA, which for decades has built a name for itself

part of FERREYCORP, one of Latin

in housing development for Guatemala.

America’s most important multinational

Another company with a long-dating

groups. UNIMAQ is not only a one-stop

presence in the region is Rodio Swissboring,

for Caterpillar products, but it’s also been

whose underground work and geotechnical

the brand’s number one light equipment

expertise is sought-after for the most

distributor with the largest market share in

important projects in Central America.

the world.

Another multinational performing beyond

And don’t forget to check Honduras’ Santos Industria, also an important ally in

LATAM territory is Argos. This time around

the sector for concrete and cement, for

we focus on the Argos Honduras operation,

projects any size, including infrastructure.

which has been enabled to reach end

Enjoy our Construction special!

Mateo Rafael Tablado, Editor en jefe de The Boston Business Review Email: rafael.tablado@thebostonbr.com

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ARQUITECTURA Y CONSTRUCCIÓN, DEDICADA A QUE SU NEGOCIO SEA MÁS EXITOSO. Empresa de arquitectura dedicada al diseño y construcción, con un amplio manejo en sectores como Retail y Workplace. Nuestra metodología se basa en la experiencia y la voluntad de que su negocio sea más exitoso.

blaqplus.com

Contenido

20.

Continental prestige for the development of construction in Honduras

Alberto Parodi, General Manager of UNIMAQ

06.

Caterpillar’s leader in light machinery is all over Peru

38.

60.

78.

94.

DACERO Resource integration and interaction delivering results

DEPSA DEPSA sets the ‘before’ and ‘after’ for housing construction in Guatemala

RODIO SWISSBORING Geotecnia y trabajo Geotechnical engineering and specialized construction with solid global support

SANTOS INDUSTRIA Embodiment of innovation and inventiveness

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Leader Caterpillar’s

in light machinery is all over Peru

Produced by Jassen Pintado Interviewee Engineer Alberto Parodi, General Manager of UNIMAQ

Construction

UNIMAQ

UNIMAQ’s

its sales channel in the Peruvian Amazon- one of the FERREYCORP

path stands out by incorporating

companies in charge of distributing

and developing new business lines

CAT equipment.

assigned by its head company in such

The construction sector accounts for

a way that, since opening for business

55% of UNIMAQ’s revenue, followed

in 1999, the company has also

by mining with 15%, other 10% for

expanded its markets and its presence industry in general, and the remaining nationwide, with seamless contribution is divided into various sectors. Within to FERREYCORP, one of the most

FERREYCORP, UNIMAQ contributes

important “multilatinas” corporations

approximately 12% of total sales.

in Peru.

In times of investment and projects

Belonging to a corporation like

generating growth in Peru, UNIMAQ

FERREYCORP implies the UNIMAQ

has achieved revenues of US$200

autonomous operation receiving great

million per year.

support, since UNIMAQ was originally

“For five years in a row we have

created to sell light machinery

been awarded the Caterpillar Light

and other brands to complement

Equipment Distributor with the largest

Caterpillar (CAT) equipment. In 2007,

market share in the world,” said

the Rentando business unit merged

Alberto Parodi, General Manager for

into UNIMAQ, bringing together the

UNIMAQ.

rental and light equipment categories,

Alberto Parodi de la Cuadra

becoming “UNIMAQ - The CAT Rental

graduated in Industrial Engineering

Store”. Two years after this transition,

from Ricardo Palma University, in

UNIMAQ became a strong leader in

Lima, Peru. He also obtained a

Caterpillar light equipment, becoming

master’s degree in Strategic Business

-along with FERREYROS and ORVISA, Administration from CENTRUM, the

8

Construction

UNIMAQ

business school of the Pontifical

Profitability, another one in Leadership

Catholic University of Peru. Among

by INCAE (Central American Institute

other outstanding courses, the

of Business Administration) Instituto

executive also attended a face-to-

Centroamericano de Administración

face course from the Kenan-Flagler

de Empresas, Costa Rica), and

Business School (at the University of

the Finance for Non-Financial

North Carolina) offered by Caterpillar

Managers course, also in person, at

in Leadership for Growth and

Harvard Business School (Boston,

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9

Construction

UNIMAQ

UNIMAQ | Somos Diferentes!

USA). And since 2019, Parodi

abroad, having served between 2000

became a professor at the School

and 2002 as sales manager in Bolivia

of Administration and International

for a FERREYROS company and

Business of the Peruvian University of

from 2010 to 2015 as deputy general

Applied Sciences.

manager in Guatemala for GENTRAC,

“I have been with FERREYCORP since 1995. I have worked for

America. His tenure at UNIMAQ

practically all commercial areas,”

started in 2016.

said Parodi, who also has experience

10

the largest group company in Central

Construction

UNIMAQ

SOUND ORGANIZATION BASED ON OFFER DIVERSIFICATION

By product, UNIMAQ has the following divisions: • Caterpillar Division • Construction Allies • Light Machinery Allies • Rentals • Asian division • Post-sales support (spare parts and services)

carried by CRESKO, a group company; among the Asian lines, the SEM brands -created by Caterpillar for China- as well as SHACMAN trucks, dump trucks and mixers, and SHAORUI crushers, -a Chinese brand created by METSO- are noteworthy.

“Being a Caterpillar dealer results in a totally different positioning because it’s a leading brand worldwide,” Parodi added.

For machinery rental, UNIMAQ

Currently, the business line generating the highest income for UNIMAQ is machinery sales, offering a wide range of both new and used equipment, managing over 20 brands that the company has positioned in the country, in addition to the place it has achieved in the CAT world.

Among these brands, in addition

has a fleet of around 1,000 units.

These 1,000 units break down into about 350 machines for regular rentals and about 650 Caterpillar forklifts for long-term rentals.

NATIONWIDE AND ONLINE PRESENCE

UNIMAQ’s presence across Peruvian territory spreads through 16 points of

to Caterpillar machinery, there are

sale, including branches and offices.

the CARMIX concrete mixers, from

The latter take orders for machinery

Italy, compaction equipment -among

sales, whereas the branches house -in

other products- from Wacker Neuson,

addition to warehouses- service and

and as from 2021 UNIMAQ has

maintenance shops. “No competitor

incorporated the Asian lines previously can boast having the same coverage

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11

Construction

UNIMAQ

UNIMAQ has. We operate through

of buying different accessories

consolidated logistics, which gives

in a self-service basis.

us a competitive advantage,” the executive added.

The opening of specialized retail

such that the opening of a new store is planned within the Arequipa branch,

facilities is one of UNIMAQ’s most

and the opening of a third store with

recent investments. In 2019, the first

these same features in the Cusco

of these stores was opened in Trujillo,

branch is scheduled for before the

where on a little bit more than 5,300

end of 2021.

sq. ft. the store offers the experience

12

The success of this store has been

Construction

UNIMAQ

“The idea of the retail stores is like

STRATEGIC PARTNERS UP TO THE TASK

going to any UNIMAQ branch in the

Behind UNIMAQ’s success,

future and visiting a nice store first,

there are the aligned efforts of

either to buy a machine, an accessory

suppliers whose performance and

or spare parts. This has been an

timely work provide solid support

interesting investment. We want to

to the company’s operation. There

open more points of sale to be closer

are three groups of allies that

to the customer”, Parodi said.

undoubtedly stand out to keep the

Regarding online presence, UNIMAQ offers the Parts.CAT.com (PCC) sales

company’s operation running: • Suppliers: brands distributed

channel, which is a website that

and represented by UNIMAQ

allows obtaining quotes for Caterpillar

provide conditions that make

spare parts used with the Allied

business continuity easier,

machines represented by UNIMAQ.

delivering the same kind of

The call center’s capacity is spread all

support expected from them even

over Peru, thus minimizing the risk of

during the pandemic.

contagion of call center agents during the pandemic.

• FERREYCORP companies: the corporate sister companies

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13

UNIMAQ

Construction

are strategic allies. Most of the machinery and spare parts purchased in the United States are transported

by Forbis Logistics, a specialized unit of FERREYCORP with presence in several countries, including the US. Forbis consolidates the total load required by the FERREYCORP companies in Peru with daily trips.

Fargoline, in Peru, also solves logistics tasks for UNIMAQ. • Banks: Finances became relevant not only to offer customers favorable conditions to acquire machinery, but banks have worked with the company on credit lines that have allowed to meet suppliers’ and payroll needs, particularly during the strict quarantine in Peru.

• CAT Financial: Caterpillar finance company that finances a good percentage of Caterpillar machines sold by UNIMAQ directly to the end customers.

COVID 19: A SUM OF EFFORTS TO MOVE FORWARD

The strict conditions imposed by the Peruvian government during the pandemic affected business activity in March, April and May 2020. UNIMAQ was able to arrange the return to activities, obtaining permission to reopen in June, in compliance with all the biosafety protocols that the situation and the government required.

Employees’ safety is a priority for the company, and for this reason investments were made in supplies to comply with these protocols.

Schedules were established so that, in each company location, the capacity approved by the State could be observed. UNIMAQ provided its own vans -which followed all the biosecurity protocols- to reduce the use of public transport by collaborators who worked in person.

According to each position’s duties, part of the staff works from home and with reduced assistance in offices, and based on this agenda, the frequency

14

UNIMAQ

Construction

Being a Caterpillar dealer results in a

totally different positioning because it’s a leading brand worldwide - Engineer Alberto Parodi, General Manager of UNIMAQ

of the screenings has been organized

payments until December 2020,

through antigen tests that are

considering that since July, after

being conducted every 15 days

returning to activities, sales and

for those who attend daily, weekly

collections almost reached the pre-

or once a month.

pandemic levels.

The company changed its advertising spending for solidarity campaigns with the other regions

WIDE PRESENCE IN THE COMMUNITY

UNIMAQ’s ties with its community

of the country. Likewise, it adjusted

go beyond compliance with concepts

its expenses and raised funds to

of Corporate Social Responsibility,

guarantee payroll and supplier

since it contributes to specific causes:

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15

Construction

UNIMAQ

• The company works with two

program, which encourages

associations for children with

the hiring of women with

different abilities in the city

technical skills.

of Lima.

• The “Sembrando Mi Futuro” (Sowing My Future) program

to the VIDAWASI association in the

benefits high-potential children

construction of the first Children’s

living in extreme poverty through

Hospital Specialized in Childhood

scholarships.

Cancer in Peru, in Cusco. And it also

• The topic of inclusion is addressed through the UNIQAS

16

The company also contributes

takes part in the annual FERREYCORP 4K race, with the purpose of raising

UNIMAQ

funds for the social programs in which

Construction

to work on the next strategic plan for

the Ferreycorp Association is involved. the next five years, but what has been GROWTH IN CONSTRUCTION

Following the halt to activity caused

achieved until now and the planning until the end of the year undoubtedly

by the pandemic, UNIMAQ regained

give rise to optimism in UNIMAQ,

strength after reopening under new

which expects significant growth

provisions. Towards mid-2021, it plans for this year.

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17

UNIMAQ

Construction

We want to open more

to be closer to the customer points of sale

- Engineer Alberto Parodi, General Manager of UNIMAQ

18

UNIMAQ

Construction

“We are going to end 2021 in a positive way and it will be, for us, a year of transition towards significant growth for the following years, since it will make us financially solid, united and strengthened”, concluded Alberto Parodi, General Manager for UNIMAQ.

FOUNDED:

1999 INDUSTRY:

CONSTRUCTION WEBPAGE: www.unimaq.com.pe Contact.center@unimaq.com.pe

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CONTINENTAL PRESTIGE for the development of construction in Honduras

Produced by Jassen Pintado Translated by Flávia Brancato Interviewee Luis Eduardo Tovar, CEO for Argos Honduras

Argos Honduras

Construction

A commitment to the development of better products that contribute to the sustainability and well-being of its different types of clients is the Argos hallmark

A

rgos is a

multinational Argos in 2013, through

multinational

a purchase valued at about US$ 275

company of

million. Argos Honduras generates

Colombian origin

more than 2,500 jobs, including direct

engaged in

and indirect jobs.

cement, concrete

In addition to the corporate offices

and aggregates

in Tegucigalpa, the capital city,

manufacturing.

the Argos Honduras operation is

Throughout 80 years, its presence

supported by a cement plant in

has spread in 16 countries of the

Comayagua, mills in Río Blanquito

Americas. In addition to being the

(city of Choloma) and San Lorenzo,

most important cement company in

and distribution centers located in the

Colombia and its relevance for the

latter and in San Pedro Sula.

whole region, Argos is the second

“We continue to promote innovation

largest concrete company and the

by specializing and improving our

fourth in cement in the United States.

portfolio to deliver extraordinary

The operation in Honduras has been solutions,” said Luis Eduardo Tovar, competitive in the country for almost forty years, and it became a part of the

22

CEO for Argos Honduras.

Tovar graduated in Business

Construction

Argos Honduras

¿Sabías qué es Argos Honduras?

Administration and Management from

positions. Tovar is a member of the

the University of Lincoln, England. He

Board of Directors of Camacol, an

holds a master’s degree in this field

association that groups together

from Emory University (Atlanta, USA)

companies and entities in the

and has taken different courses at

Colombian construction sector.

different institutions, including one at Harvard University (Massachusetts, USA). His career at Argos dates back

PARTICIPATION IN MOMENTOUS WORKS

In addition to the fact that

more than 15 years ago, where he

the products manufactured and

has held managerial and strategic

distributed by Argos Honduras are for

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23

Argos Honduras

Construction

We continue to promote innovation by specializing and improving our portfolio to deliver extraordinary solutions to our clients - Luis Eduardo Tovar, CEO for Argos Honduras

24

Construction

Argos Honduras

all types of works, such as residential

according to the project:

property construction and renovation, noteworthy are the major projects that

• General purpose cement

link the company with the creation of

• White cement

infrastructure and, therefore, with the

• Structural cement

country’s development.

• Cement for use in precast work

Argos took part in the construction

• Type I cement

of the CA-5 Highway, the Second Peripheral Ring of San Pedro Sula,

Noteworthy is the introduction,

the Southern Highway, the Palmerola

in the Honduran market, of ECO

International Airport and the new

Multipurpose Cement, Argos’ pride,

building of the Central Bank of

since it is environmentally friendly

Honduras, among other projects.

and contributes to a sustainable

“We have left our mark on Honduras’ construction model. This gray development by taking part in relevant hydraulic cement provides durability, infrastructure projects. We create high water retention and has good value and contribute to the country’s workability in mixtures. dynamic economy and development”, said the executive.

PRODUCT VARIETY

Argos Honduras’ product offer

- The ECO Multipurpose production process uses renewable energy in the solar farm of Piedras Azules Plant,

is characterized by its variety,

reducing CO2 emissions by up to 40%

considering different purposes

as compared to other products.

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25

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Schenck Process is your business partner for cement and alternative fuels systems, maintenance, spare parts, and material testing services.

How we support ARGOS: • coal & kiln feeding • cement blending & mixing • weighing • reception • storage • conveying

Follow us at:

Contact us: americas@schenckprocess.com

www.schenckprocess.com/us

Supplier Profile

N u m b e r o f E m p l o ye e s : S c h e n c k P r o c e s s L LC h a s 72 2 e m p l o y e e s

Ye a r E s t a b l i s h e d : S c h e n c k P r o c e s s L LC w a s f o u n d e d i n 2 0 14

Industr y: Cement, gypsum, mining, chemicals, power generation, food, grain and agricultura, pet food, pharmaceuticals, plastics, rail, aggregate, Steel and non-ferrous metals

Main Ser vices: We i g h i n g , f e e d i n g , s c r e e n i n g , c o n ve y i n g , p u l ve r i z i n g , c l a s s i f i c a t i o n , t h e r m a l processing, automation and dust collection

R e c e n t P r o ye c t s : Coal Feeding Modernization. Calcined Clays and Cement Blending.

President: J ay B r ow n We b p a g e : w w w. s c h e n c k p r o c e s s .c o m /u s

Argos Honduras

QUALITIES OF STRATEGIC PARTNERS AND ASSOCIATES

When establishing relationships with its suppliers, Argos Honduras seeks their contribution to the company in topics such as efficiency, productivity, service and innovation. The company encourages the development of these strategic partners and promotes good practices in their interactions.

“We seek to grow hand in hand with our suppliers. Our management seeks to build and strengthen relationships of trust”, stated Tovar.

RESEARCH AND DEVELOPMENT

The constant search for unique

Construction

of-the-art technology and personnel trained for these tasks, working with the international standards of the ASTM (American Society for Testing and Materials).

“We understand innovation, and within it Research and Development as the basis for our contribution to wellbeing, the core of the sustainability of our business and a catalyst for competitive strategy”, stated the CEO. ONLINE PRESENCE: CONSTRUYAMOS JUNTOS (LET’S BUILD TOGETHER) AND ARGOS ONE

When Argos Honduras established online platforms to optimize contacts

solutions and specialization in the

with its clients, the company achieved

product portfolio led Argos to create,

goals such as the automation

a long time ago, a Research and

of processes, the development

Development area and a concrete

of artificial intelligence models

laboratory, where new ideas are

and improvement of the general

developed and tested using state-

experience of its users by converting

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29

them into clients.

Argos ONE is a digital solution

helps to find hardware stores close

where the client can place cement

to the user and their contact details,

orders and transactions easily, quickly

to budget the necessary material for

and safely. The platform permits

their work and to share new ideas for

to check the order status, make

construction and remodeling projects

payments and schedule product

as in a blog.

outputs. Currently, more than 40% of

“Providing updated information to

the cement orders are placed with the

our clients is generating awareness

company through Argos ONE.

to make better-built works, and

The Construyamos Juntos portal was launched in 2020 as a link between hardware stores, end

30

consumers, builders, and foremen. It

technology has enabled us to stay closer to them,” said Tovar.

Construction

Supplier Profile THE SUPPORT OF A CONTINENTAL NETWORK

One of the advantages of being a multinational company operating in 16 countries and territories is also a support network in which success N u m b e r o f E m p l o ye e s : 10

stories and good practices are shared.

Cementos Argos has transversal excellence networks in areas such as

Ye a r E s t a b l i s h e d : A g o s t o , 2 0 17

Marketing, Logistics & Sustainability, among others, capable of generating

Industr y: Construction

Main Ser vices: Suministro de bentonita y polímero, y productos químicos industriales.

Recent Projects:

synergy.

In the case of Argos Honduras, the contribution it provides to other countries and regions on topics like good practices in industrial safety,

A r b u c k l e R e s e r vo i r, W h a r t o n , T X ; S F P U C P l a n t , S a n Fr a n c i s c o , C A

occupational health, waste co-

P r e s i d e n t /C E O : Jeff Kissell

others, stands out.

We b p a g e : w w w. a m i c u s c d p.c o m

processing and solar energy, among “We have the support, positioning and reputation of a brand recognized in the continent,” said the executive.

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31

Argos Honduras

HUMAN RESOURCES: SHARED VALUES AND PRACTICES

Argo’s work environment is characterized by inclusion, respect for diversity, right to free association, and the full development of people.

All of this contributes to a sense of belonging, purpose and commitment to the organization.

- As an extension of these and other practices, the Yo Prometo (I Promise) industrial security program, developed by the company, is also shared with suppliers. Yo Prometo promotes the prevention of occupational accidents and a culture of care.

“We are working to consolidate a team capable of embracing change as an opportunity and creating shared value in collaborative environments,” said Tovar.

SUSTAINABILITY AND VALUE CONTRIBUTION TO THE COMMUNITY

Argos’ efforts in the sustainability field have resulted in important recognition, such as being included

32

Construction

Argos Honduras

We seek to grow hand in hand with our suppliers.

Our management seeks to build and strengthen relationships of trust - Luis Eduardo Tovar, CEO for Argos Honduras

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33

www.plasticos-modernos.com

info@plasticos-modernos.com

506 4700-6000

We have been supplying the Latin American, and the United States markets for 45 years with packaging solutions for the food industry, dishwashing paste, electronics, medical and logistics. We have been strategic partners of the Argos Corporation for 11 years with our Slips Sheets, generating significant savings in their production processes.

among the most sustainable

for Corporate Social Responsibility),

cement companies in the world,

among other accolades.

according to the Dow Jones Global

34

Argos Honduras Foundation has

Sustainability Index; it has also been

collaborated for seven years with

awarded the silver medal in the

different development programs in

S&P Global Sustainability Yearbook;

various communities. And in 2020,

the FTSE4Good recognition from

the company invested US$328,413

FTSE Russells; and, in Honduras,

in these initiatives, of which it directly

it has recently been recognized,

contributed US$195,010 and raised

for the second year in a row, as a

US$133,403 from third parties,

Socially Responsible Company by

generating benefits for more than

FUNDAHRSE (Honduran Foundation

23,000 people.

Construction

Supplier Profile

In 2020, Argos Honduras’ community work provided support to the population during the COVID-19 pandemic and after the damage caused by hurricanes ETA and IOTA. The Pisos Saludables (Healthy Floors) program has been carried out since 2014, replacing dirt floors with concrete. This initiative has already benefited almost 1,900 families and improved the lives of nearly 10,000 people with the construction of more

N u m b e r o f E m p l o ye e s : 2 10

than 60,000m2 of surfaces.

In terms of renewable energy, also

Ye a r E s t a b l i s h e d : A g o s to, 1976

in 2020, the company started the

Industr y: Pl a s t i c

the cement industry in Honduras, in

Main Ser vices: Pa c k a g i n g S o l u t i o n s

Argos Group company. This was a

President: Jack Liberman Ginsburg

the photovoltaic power plant is made

CEO: Gar y Liberman Lifshitz We b p a g e : w w w. p l a s t i c o s - m o d e r n o s .c o m

operation of the first solar farm in collaboration with Celsia - another giant step in terms of sustainability: up of 32,160 solar panels with a maximum capacity of 10.6 MW. Its power can provide up to 20% of the electricity consumption demand of the cement plant in Comayagua.

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35

Cl

ic

k

to

Pl ay

We provide solutions to pack your reason for being We contribute to the value chain of our clients, guaranteeing the supply with the agreed quality and service conditions; providing industrial packaging that facilitate the processes of packaging, distribution, storage, marketing and image of its products. www.sacosdelatlantico.com

info@sacosdelatlantico.com

(+502) 7929-0000

THE FUTURE

Argos Honduras assumes its

We will continue to contribute to improve the quality of life of

millions of people - Luis Eduardo Tovar, director general de Argos Honduras

36

role in Honduras’ progress and is committed to contributing to the economic recovery of the country with construction of strategic projects, and to generating social value in different interest groups.

The company has the material and human resources to create an increasingly specialized portfolio to get the clients’ preference.

Construction

Supplier Profile “We will continue to contribute N u m b e r o f E m p l o ye e s : 93 Ye a r E s t a b l i s h e d : J u l y, 2 0 0 4

to making the dreams of housing and better infrastructure come true, and to improve the quality of life of millions of people,” concluded Luis Tovar, CEO for Argos Honduras.

Industr y: Multi-ply paper packaging, f o r t h e d i f f e r e n t s e g m e n t s: C o n s t r u c t i o n , A n i m a l f e e d , Powd e r M i l k , S e e d s , C h e m i c a l s , e tc Main Ser vices: We p r ov i d e i n d u s t r i a l p a c k a g i n g t h a t f a c i l i t a te t h e p r o c e s s e s o f p a c k a g i n g , d i s t r i b u t i o n , s to r a g e , m a r ke t i n g , a n d i m a g e o f o u r c l i e n t s’ p r o d u c t s Recent Projects: D e s i g n a n d D eve l o p m e n t o f t h e p a p e r s a c k f o r t h e R i o B l a n q u i to Pl a n , A r g o s H o n d u r a s T h i s p r o j e c t wa s c a r r i e d o u t i n conjunction with Argos, from the p l a n n i n g , t h e o b j e c t i ve s , a n d t h e s c o p e , ex p e c te d o f t h e b a g , t h e c o n d i t i o n s that should be met, considering the operation, packaging equipment and p e r f o r m a n c e o b j e c t i ve s t h a t we r e ex p e c te d to b e a c h i eve d i n t h i s n ew o p e r a t i o n . T h e r e s u l t wa s a t a i l o rmade bag with optimal per formance.

We c u r r e n t l y s u p p l y s a c k s f o r both operations in Honduras.

FOUNDED:

1945 INDUSTRY:

CONSTRUCTION WEBPAGE: honduras.argos.co

General Manager: Mauricio Castillo We b p a g e : w w w. s a c o s d e l a t l a n t i c o.c o m

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37

Resource integration and interaction delivering results

DeAcero offers a wide variety of products, serving different business sectors, besides counting with the DeAcero Logistics business unit. The company is a major reference for the industry in Mexico and abroad

Produced by Jassen Pintado Interviewee: Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

Grupo DeAcero

G

Manufacturing

rupo DeAcero

reinforcement, wire rod, steel rod, profiles,

opened for business

angles, beams, canals, wire mesh, trusses,

more than 70

panels, nails, chains, cables, guy wire and

years ago as a

a wide variety of fences, bars and wire

family business

products for the automotive, infrastructure,

started by César M.

energy, hardware, manufacturing, mining,

Gutiérrez Lozano

and oil & gas sectors.

in his workshop in Monterrey, Nuevo Leon (Mexico). Mr. Gutiérrez expanded his product portfolio, grew his staff and, as decades went by, DeAcero increased its presence nationwide and abroad, becoming a leading company in manufacturing and exports of long steel, wire and reinforcement steel products.

DeAcero has 18 production plants, 21 recycling facilities and delivers 4.5

EXPERIENCED LEADERSHIP IN KEY POSITIONS DeAcero’s success results from a series of efforts, optimizations and generations’ work in different areas, and to a large extent from the evolution in its logistics area, which depends on Raúl M. Gutiérrez Durán, a professional with wide experience in the company’s processes.

Gutiérrez Durán is the Global Supply

million tons of steel per year. Since the

Chain Director for the DeAcero group, CEO

seventies, DeAcero’s products are sold in

for DeAcero Logistics and a member of

Latin America, and during the nineties the

the Grupo DeAcero’s board of directors.

company expanded into the USA, supported Gutiérrez Durán graduated in industrial by its own plants in Houston, Texas and engineering from ITESM (Monterrey Institute Missouri, as well as its warehouse in Laredo, of Technology and Higher Education), where Texas and 29 distribution centers throughout he graduated with honors. In 2014, he North America.

DeAcero currently offers the widest range of products for construction and steel

40

earned an MBA from the Stanford Graduate School of Business (California).

Gutiérrez Durán first joined DeAcero in

Grupo DeAcero

Manufacturing

- Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

“We are looking to cover every link in the supply chain in its entirety. We are convinced that focusing beyond costs, an internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy”

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41

TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

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www.kfwconsultants.com

Supplier Profile

Ye a r E s t a b l i s h e d : Oct/2010 Industr y: Consulting Main Ser vices: Consulting on the Improvement of Operations and Profitability Growth.

Development of t hree Dist ribut ion Centers (DC) covering ser vices in t he Nor t h, Ba jío and L a r e d o , Tx r e g i o n s .

Ser vices Included: Business Case Development supporting DC approval, including: the building site, construction specifications, and operating equipment requirements.

Site Planning Laredo covering the site size and design, positioning of the future building, parking lots, offices and optimal flow of truck traffic.

Layout design including building specifications for height under joists, distance between columns, dock doors, ramps, work areas, positioning of the fixed equipment and inventory.

New Operating Model focused on the management and execution of work processes, cycle times (from receipt to storage, picking to shipping), inventory management and KPIs. Alignment with WMS Information Systems following the new operating model, support in the preparation of a WMS (Oracle Warehouse Management System).

Implementation and On-Site Training (i.) coordination and validation of the fixed equipment installations, and (ii.) conference room and onsite training at the management and operating level, prior to and following go-live.

Design and Implementation of a Profitability to Serve Model (RDS), Based on a common platform of information throughout the organization, developed with Deacero´s IT a profitability model covering costs and revenues from production, distribution and sales. With profitability dashboards management has gained visibility on what contributes or erodes the contributions to profit at a SKU, order and/or customer level, as well as by DC, sales channel, region, etc…

M a n a g i n g P a r t n e r : Ken F. Wallett We b p a g e : www.kfwconsultants.com

2008 as head of production in one of the company’s wire production plants. “From

44

chain,” Gutiérrez Durán commented.

Among other activities, Gutiérrez Durán’s

there, it was all growth and learning at

position as vice-president of CAINTRA

different operative positions until becoming

(Chamber of the Transformation Industry

a director in one of our wire production

of Nuevo Leon) stands out as well as his

plants. Afterwards, I took my master’s

membership and active partaking in other

degree, I worked in the Supply Chain area

important associations and groups such

for Apple and returned to DeAcero to

as the Horno 3 museum’s Foundation for

become the director of our global supply

Education, Science and Technology.

Manufacturing

Grupo DeAcero

UNDERSTANDING THE MARKET TO OBTAIN THE CLIENT’S SATISFACTION One key attribute for DeAcero has been the company’s ability to evaluate the different factors involved in order to modify and optimize processes and functions.

“We have divided our understanding of the market to adapt our whole organizational structure and strategies,

We’ve engaged in an important mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in. This frame of thought starts from analyzing the environment to develop transformation toward the company’s core,” Gutiérrez Durán said.

“This drives us to reassess the way we

offering a better service, finding

perceive ourselves, the way we perceive

ourselves aligned to our clients’ needs.

our clients, our markets, the way we

“SOMOS” w w w.the b os tonb r.com

45

Our vision of innovation.

Total México, with its Lubricants division, becomes a strategic partner for the DEACERO company nationwide, supplying the 35 locations it has for 5 years.

www.total.com.mx

Manufacturing

Supplier Profile N u m b e r o f E m p l o ye e s : 9 6 ,0 0 0 + Ye a r E s t a b l i s h e d : F o u n d e d i n 19 2 4 u n d e r t h e n a m e o f Compagnie française des pétroles CFP w i t h m i xe d p r i v a t e a n d Fr e n c h S t a t e p a r t i c i p a t i o n , i n 19 8 5 i t a d o p t e d t h e n a m e To t a l - C F P a n d o n l y To t a l S . A . i n 19 9 1.

Following the merger with the Belgian company P e t r o f i n a i n 19 9 9 , t h e c o m p a n y a d o p t e d t h e n a m e To t a l F i n a . L a t e r i t a b s o r b e d E l f Aquitaine and from March 22, 2000 it was c a l l e d To t a l F i n a E l f u n t i l o n M a y 6 , 2 0 0 3 i t w a s d e c i d e d t o r e c o ve r t h e u n i q u e n a m e o f To t a l .

Industr y: TOTA L i s o n e o f t h e l a r g e s t o i l a n d f u e l c o m p a n i e s i n t h e w o r l d , a c t i ve i n m o r e t h a n 15 0 c o u n t r i e s .

Main Ser vices:

conceptualize investments, processes and our own organizational structure,” the executive added.

Operations in the production, logistics, distribution, transportation and commercial areas have been restructured from an operational territorial organization previously set as a silo, into a channel, segment and attention model arrangement, leaving behind the “one size fits all” model by adapting and customizing work processes to the client’s satisfaction.

Changing these paradigms also

Impor tant actor in the exploration and production of oils and natural gases, r e f i n i n g , m a r ke t i n g , g a s e s a n d n e w energies, commerce and chemicals.

brings an intelligent balance between

Recent Projects:

systems and allowing a better

B u s e s c u e l a (a n i n n o v a t i ve t r u c k t h a t w e t a ke d i r e c t l y t o t h e f a c i l i t i e s o f o u r c l i e n t s and prospects to carr y technical training on dif ferent topics for industries, lubricants for Diesel engines, lubricants for gasoline e n g i n e s , m i n i n g i n d u s t r y, m e t a l l u r g y, e t c . , using educational tools and technological ones such as vir tual reality and lubricant demonstrations within a didactic engine.

M a r i e D j o r d j i a n , C EO We b p a g e : w w w.to t a l .c o m . m x

cost and service, optimizing work understanding of the market resulting in delivering optimized services.

One of the key strategies has been the deployment of the spoke-hub model in distribution centers with reliable solutions as satellite distribution transfer centers and last mile locations support the strategy and commercial programs, thus increasing our value offer.

Fo r m o r e i n f o r m a t i o n , c l i c k a q u í

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47

Grupo DeAcero

Manufacturing

COVID19: TAKING CARE OF THE STAFF AND BUSINESS CONTINUITY The pandemic’s consequences drove Grupo DeAcero into taking timely action,

support and coverage to comply with health and hygiene regulations. “We also

allowing for operational continuity in

share resources and contents about best

safe conditions, without compromising

practices among our clients, suppliers and

its personnel’s health. Outwards, the

the company, benefiting each other’s staff.”

company and its strategic partners became

48

closer, developing strategies for mutual

“We operate with more intelligence and

Grupo DeAcero

Manufacturing

“We’ve engaged in a mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in, to develop transformation toward the company’s core” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

attention to detail regarding inventory and

the tactics, strategies and operations

supply planning. This situation pushed us

and creating a Procurement Intelligence,

into creating new processes focused toward

supported by a centralized negotiation and

the development of new consumables and

specialized regional clusters.”

replacement parts in an effort to avoid

“We are becoming a shared services

any stoppage. Roles and liabilities were

area in order to disseminate and ensure

restructured in procurement, setting apart

the fulfillment of the best practices in

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49

www.sintec.com informes@sintec.com Sintec

Sintec_

procurement and securement in every

partnerships have resulted in win-win

function of the company’s purchasing area,

strategies, enabling the creation of the

looking to create win-win conditions with

alternatives that bring more value for

our vendors,” Gutiérrez Durán declared.

DeAcero. “We’ve searched for an efficient integration of every factor’s management,

SUPPLIERS AND STRATEGIC PARTNERSHIPS Strategic suppliers sought-after by DeAcero stand out due to timely deliveries, a flexible portfolio, and adaptation capabilities toward the company’s requirements for short lead times. These

50

changing this concept from a supply chain to a value chain,” Gutiérrez Durán explained.

“Our supplier evaluation and our Quarterly Business Reviews are focused on improving our productive chain, and becoming more resilient and competitive.”

Manufacturing

Supplier Profile

NEW STRATEGY IN TRANSPORT As with other parts of the business, transport was also affected by the pandemic, taking Grupo DeAcero into

N u m b e r o f E m p l o ye e s : 200+ Ye a r E s t a b l i s h e d : 0 8 / 12 / 19 87 Industr y: C o n s u l t i n g w i t h m o r e t h a n 3 0 ye a r s o f ex p e r i e n c e i n L a t i n A m e r i c a , g e n e r a t i n g va l u e a s a t r u s te d a d v i s o r for the leaders of the region.

Main Ser vices: Management & Business Consulting Recent Projects: We h ave h a d m u l t i p l e a n d va r i e d projects with companies from all i n d u s t r i e s i n t h e l a s t ye a r, s o l v i n g eve r y t h i n g f r o m i nve n to r y s t r a te g i e s , supply chain transformation, supply catalog management, SAP solution implementations, omnichannel s t r a te g i e s , c u s to m e r ex p e r i e n c e , to o r g a n i z a t i o n a l d e s i g n , c h a n g e management and more.

O s c a r L oz a n o, Pa r t n e r D i r e c to r We b p a g e : w w w. s i n te c .c o m

rethinking its strategies to continue providing timely solutions to clients: • New intelligent, dedicated and rented schemes were created by establishing strategic agreements with vendors, allowing the company to ensure product conveyance by making the most out of every trip.

• Truck contents and routes were optimized, aligning each trip with a product mix able to satisfy the clientele’s specific needs, according to our salesforce and clients’ agenda.

• Conveyance was reorganized by centralizing operations into central and regional clusters, arranging this area in clear planning, negotiation and management dimensions.

“This allowed us to get to know the conveyance market much better and expand our vendor portfolio,” the executive explained.

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51

Grupo DeAcero

Manufacturing

State - of-the - a r t data ana lysi s del ive r s usefu l info r mation to the Logistics d e p a r t m e nt, i m p rov i n g decision-making

TECH DEPLOYMENT TO OPTIMIZE PROCESSES AND PRODUCTS The adoption, digitization and automation of processes have allowed the group to face the conditions of a volatile, hard-fought market in which deployment, training and

and automated analysis of its distribution network, which allow for better strategic decision-making. This resulted in obtaining such advantages as a constant redesign

better use of tech resources result in a great

process of the operating logistics network

competitive advantage.

able to bring more agility in attention to

The tech and digitization projects

the market, which increases predictability

DeAcero developed include new resources

when supported by optimized inventory

such as the control tower -providing data

management.

visibility and management-, end-to-end, purchase-to-pay (P2P) and order-to-cash

52

(O2C) processes, along with recurrent

In its behalf, quality in production lines has also included digitized processes, as

Grupo DeAcero

well as the warehousing and conveyance processes.

“This allows us to maintain our competitiveness!”, the executive pointed out.

DEACERO LOGISTICS Strongholds in Grupo DeAcero’s logistics and infrastructure have thrived after DeAcero Logistics (DAL) was created in 2016.

DeAcero Logistics offers train freight,

Manufacturing

“This drives us to reassess the way we perceive ourselves, our clients, our markets, the way we conceptualize investments, processes and our own organizational structure” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

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53

Grupo DeAcero

Manufacturing

roadways, cross-border transportation,

DeAcero Logistics, the company achieves

VAS (value added services) storage,

a 110% YOY (year over year) growth

consulting, rentals, international trade,

supported by its philosophy: placing clients

maritime cargo and distribution network

and suppliers first, prioritize service, add

analysis. DAL works for different industries

value to its entire chain and create synergies

and segments, including paper, oil, metal-

able to optimize the use of available

mechanics, containers, specialty and retail,

resources within and beyond the company.

among others.

DAL covers the Americas, Asia and Europe. Since Gutiérrez Durán created

Steel rei nfo rcement p rod uct s, wi re rod, steel rod, prof iles, wi re mesh, fences, chains and nai ls a re some of the items manufactu red and sold by DeAcero

54

“DeAcero Logistics enables us to offer competitive products and solutions, providing our clients with complete services,

Grupo DeAcero

Manufacturing

helping them focus and thrive in their

The company’s intranet constantly shares

business,” Gutiérrez Durán commented.

information capsules covering individual achievements, both in the personal and

MANAGING THE HUMAN ELEMENT Staff management principles at DeAcero

professional spheres. New hires have access to onboarding programs, and all

covers different aspects acknowledging

the staff can take place in mentorships and

the personnel’s work, offering wages

talent development programs. Ongoing

above market average, to begin with. The

inclusion programs highlights female

company offers flexible schedules and open

leadership within the company.

spaces designed with collaboration in mind.

It should be noted that in spite of the

“Creciendo Juntos” w w w.the b os tonb r.com

55

Grupo DeAcero

Manufacturing

“We are becoming a shared services area looking to create win-win conditions with our vendors” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

56

Grupo DeAcero

Manufacturing

pandemic, DeAcero maintained all of

first steel supplier whose products are

its staff, no adjustments were made,

LEED-certified (Leadership in Energy and

whatsoever.

Environmental Design). Also, total water

Social activities such as taking part in

consumed by DeAcero in every process

local sports tournaments are supported by

is destined for reuse, while 98% of waste

the company as are benefits and discounts

derived from these processes is recycled for

in determined purchases and services,

use in other industries.

besides rewarding employees’ children with

On its behalf, the DeAcero Foundation

scholarships. The whole family has a place

has established links with the community

in DeAcero through workshops and learning

through different programs focused on

activities covering subjects from handcrafts

social, health and education matters. On

to finances.

its own and along with other organizations,

“The importance we give to our workplace

the DeAcero Foundation has contributed

culture, large family environment and

to goals set in the 2030 Sustainable

employee satisfaction are key subjects in

Development Agenda, adopted by the

our staff surveys, the feedback we obtain helps us improve in these areas,” the executive said.

SUSTAINABILITY WITHIN THE COMPANY AND BEYOND Efforts by DeAcero in contributing to

United Nations Organization, through 10 projects aimed at eradicating poverty, 12 to bring hunger down to zero, 39 aimed to good health and well-being, 25 for access to quality education, 3 for gender equality, 7 for decent work and 18 to reduce inequality.

society are well beyond business and

The foundation also supports 2 other

commercial purposes. DeAcero is the

projects for responsible consumption and

largest recycler in Mexico. All of the raw

production, 1 climate action project, 4 for

material used by the company is derived

peace and justice-strong institutions and

from recycled steel, processing more than

101 partnerships to achieve these goals.

3M tons a year. DeAcero is also Mexico’s

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57

Manufacturing

Grupo DeAcero

Since Gutiérrez Durán created DeAcero Logistics, the company achieves a 110% YOY growth supported by its philosophy: placing clients and suppliers first, prioritize service, add value to its entire chain and create synergies able to optimize the use of available resources within and beyond the company

CHALLENGES: A NETWORK

network becoming an important

ABLE TO INCREASE THE VALUE

differentiating factor.

OFFER FOR CLIENTS The current conditions in

• Relying on collaboration

every market bring along

and management dynamics

different challenges, such as

focused on delivering business

volatility, possible trade blocs

results through policies aligned

and setbacks. DeAcero sets

with commercial and service

the following goals facing these

expectations, making the most

factors:

from logistic locations to offer a wide portfolio of customizable

• Integrating and aligning the value chain with a focus

industry.

on the client. This implies

speeding up the supply chain

• Increasing digitization

with technology to align and

in key processes -such as

control it by assembling each

e-business-, through platforms

of its parts, creating a flexible

bringing the company closer to

omnichannel network. This

its clients.

results in an integral logistics

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packages and solutions for each

Grupo DeAcero

Manufacturing

• Developing the business’ knowledge, technical and personal abilities of every individual involved, guaranteeing the proper development of roles with a focus on adding value for clients, for our integral value chain and our company.

“We are looking to cover every link in the

FOUNDED:

1952 (DeAcero Logistics, 2016)

supply chain in its entirety, from purveyors, production facilities, storage, distribution and most importantly, our clients. We are

INDUSTRY:

convinced that focusing beyond costs, an

Steel products manufacturing and commercialization

internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy,” Raúl Gutiérrez Durán, Global Supply Chain Director for the DeAcero group and CEO for DeAcero

WEBPAGE: www.deacero.com www.dalogistics.com

Logistics finalized.

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Written by, Mateo Rafael Tablado

Produced by, Jassen Pintado

Interviewee, Álvaro Obiols, CEO

DEPSA SETS

‘BEFORE’ AND ‘AFTER’

THE

FOR HOUSING CONSTRUCTION IN GUATEMALA

DEPSA

Different factors along with innovation combine to keep DEPSA thriving from its very beginnings, providing the company for the kind of leadership sustained from decision-making ecoming a home

Po r tal de San I sid ro I I I, developed by DE PSA, benefits from its vicinity with Ciudad Cayalá

owner in Latin America is a

were unavailable in Guatemala

significant achievement as a

and became instrumental for

material accomplishment in

timely completion of housing

the ongoing quest to provide

projects benefitting families in

stability and well-being. Within

four-digit quantities, earning

a quarter of a century, DEPSA

the company the “Golden Tikal”

became a fundamental player

first prize award from the FHA

for Guatemala in the housing

(Institute for the Promotion of

construction sector since day

Mortgage Insurance, the leading

one. All it took was their daring

Guatemalan housing authority)

approach completing large,

for five straight years.

demanding projects.

After parting ways with

Condado de las Fuentas boasts o v e r 1, 0 0 0 u n i t s b e t w e e n i t s first t wo phases. Phases III, IV and V will increase housing units fo r this development l o ca te d i n t h e Zo n a 18 area of Guatemala Cit y

62

systems which at the time

“We stopped earning the award after the FHA decided

previous partners in 1994,

to give the prize to developers

engineer José Felipe Obiols

instead of construction

Del Cid considered housing

companies,” said engineer

as one of different divisions

Álvaro Obiols, CEO for DEPSA

in which DEPSA would take

since 2015. The younger Obiols

part in the local construction

leads DEPSA’s 2nd generation

sector. It didn’t take long

with support from the company

before Obiols had to travel

founders’ experience and

abroad to bring construction

achievements, resulting in

Construction

Biography

Álvaro Obiols, a m e c h a n i c a l e n g i n e e r, graduated from Rafael L a n d í v a r U n i ve r s i t y i n 2 012 .

He also earned an MBA from t h e U n i ve r s i t y o f Va l p a r a í s o and finished postgraduate s t u d i e s i n N e u r o m a r ke t i n g .

He joined DEPSA while still i n c o l l e g e i n 2 0 0 7. O b i o l s is the sixth son of nine of D E P S A f o u n d e r J o s é Fe l i p e O b i o l s D e l C i d . A l v a r o’s main area of interest is p e r s o n a l d eve l o p m e n t . H e’s up to date on this subject f o l l ow i n g p u b l i c a t i o n s a n d podcasts from authorities in this matter such as Anthony Robbins and Simon Sinek, among others.

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63

PRODUCTOS Y SERVICIOS CONFIABLES

With more than 12 years providing product for building industrial systems such as Release Agents and Plastic Separators more than 200 projects in Latin America, make GRUPO PRONISA your most reliable option, since we as manufacturers ensure quality, competitive price and supply.

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MOBILE (502) 5208-5076

Construction

Supplier Profile N u m b e r o f E m p l oye e s : 30 - 50 Ye a r E s t a b l i s h e d : Januar y 2005

DEPSA’s contribution to developers, banks and other brokers involved in the housing construction sector earning the accolades nowadays. Álvaro Obiols, a mechanical engineer, graduated from Rafael Landívar University.

He also earned an MBA from the University of Valparaíso and finished postgraduate

Industr y: Manufacturing

studies in Neuromarketing. The younger

Main Ser vices: Pl a s t i c a n d c h e m i c a l p r o d u c t s for construction, pharmaceutical packaging, cardboard corners and metal handles for pails

this subject leads him to keep up to date

R e c e n t P r oye c t s : We c u r r e n t l y h ave a p r e s e n c e in more than 30 projects of houses, buildings, wa r e h o u s e s , ove r p a s s e s a n d g r ay wo r k s , a m o n g w h i c h t h e f o l l ow i n g s t a n d o u t: F U E N T E S D E L VA L L E N O R T E , F U E N T E S D E L VA L L E D E SAN MIGUEL DUEÑAS, P O R TA L D E S A N I S I D R O Y A LTO S D E S A N N I C O L A S CEO: G i l b e r to L e ó n We b p a g e : w w w. p r o n i s a .c o m .g t

Obiols’ main focus is personal development; with authorities and professors within this subject matter. Obiols paved his way to the top of the company since he was a college student and became in charge of inventory, which led him to experience first-hand the day-to-day operations at every level, in order to become the company’s leader, able to face new challenges.

Both generations of DEPSA are aware that not everything is about accolades. The company has been through difficult times such as the 2008 global financial crisis, the recent COVID19 pandemic and a breach of trust situation in 2015 which brought grief to the company.

“This situation resulted in drastic changes within our organization, it was then that I took over. My father is still working in his specialty area and I’m in charge of w w w.the b os tonb r.com

65

DEPSA

DEPSA is in charge of drafting, design, and planning up to wo r k completion and finishings

administration and project execution,” Obiols expressed.

“WE ARE DEVOTED TO BUILD HOMES, A HOME IS THE SHELTER PROTECTING

INNOVATION: THE KEY TO SIGNIFICANT PROJECTS

The first project completed

FAMILIES, WHICH ARE SOCIETY’S

by DEPSA was Ribera del Río,

FUNDAMENTAL UNITS. THIS IS THE

which stands today as the

WAY IN WHICH SOCIETIES ARE BUILT” - Álvaro Obiols, CEO for DEPSA

in the city of Villa Canales, cornerstone and starting point of the company’s successful run along with Valle de la Mariposa, completed afterwards in Amatitlán. Both projects are considered Guatemala’s largest efforts in housing developments,

66

Construction

boasting more than 2,600

per day after its personnel was

units each.

trained for this system, resulting

In the mid-1990s, housing

in being granted more projects

construction in Guatemala

whose demands, both quantity

was in transition from brick

and schedule-wise, became

to cast stone and concrete.

more feasible.

To s ca n a Ca m p e s t re is one of the latest devel opments completed by DE PSA fo r G r upo Campestre

Unit quantity and schedules demanded the company seek support and have top execs travel to the United States to bring formwork to Guatemala,

MUTUAL SUPPORT RELATIONSHIPS WITH PURVEYORS AND STRATEGIC PARTNERS

“We are the kind of company

done then with metal beams.

that looks after its suppliers.

This method brought DEPSA

They support you and you

competitive advantage, allowing

support them, this creates a

the company to rise one house

difference,” Obiols declared.

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67

“CONSTRUIMOS JUNTOS EL PAÍS DONDE QUEREMOS VIVIR”

www.cempro.com

Cementos Progreso, is a Guatemalan company that specializes in the production and distribution of cement, concrete, lime and comprehensive solutions for the construction industry.

Mixto Listo ready-mix concrete producer with more than 65 years of experience in the construction industry, offers all types of concrete to meet any requirement of contractors in Guatemala.

Construction

Supplier Profile

This way of conducting business has resulted in mutual growth, and during difficult times (either internal or globally speaking) the company has received support from purveyors such as Cementos

N u m b e r o f E m p l o ye e s : 450+ Ye a r E s t a b l i s h e d : 19 5 4

Progreso (CEMPRO), PRONISA, Proyectos Futuristas, Multigroup and Mexichem, among others, which have always supplied the necessary goods for DEPSA to a timely fulfillment of its commitments.

Industr y: Mix to Listo belongs to the Construction I n d u s t r y, s p e c i f i c a l l y t o t h e p r o d u c t i o n and distribution of ready-mix concrete.

Main Ser vices: Guatemalan company with more than 65 year s of experience in the production and distribution of ready-mix concrete, along with the ser vices associated with i t s p l a c e m e n t . We h a ve b e e n p r e s e n t i n the construction of the most impor tant infrastructure, building and housing projects i n t h e c o u n t r y, a s w e l l a s i n t h e c o n s t r u c t i o n o f t h o u s a n d s o f p r i v a t e p r o j e c t s . We h a ve m o r e t h a n 10 p r o d u c t i o n p l a n t s s t r a t e g i c a l l y distributed throughout the countr y to s e r ve a l l k i n d s o f c o n s t r u c t i o n p r o j e c t s .

R e c e n t P r o ye c t s : We t a ke p a r t i n t h e c o n s t r u c t i o n o f t h e m o s t r e l e v a n t p r o j e c t s i n t h e c o u n t r y, s u c h a s : Fu e n t e s d e l Va l l e N o r t e , A l t o s d e S a n Nicolás, Por tal San Isidro residential projects; infrastructure projects such as the Quetzal C o n t a i n e r Te r m i n a l a n d t h e n e w E m b a s s y o f the United States of America, among others.

EVOLVING TOWARD COMPREHENSIVE SERVICES FROM DESIGN TO FINISHES

Every project engaging DEPSA includes every aspect related with housing construction. For a long time the company recurred to subcontractors for wall finishes, flooring, doors, windows, plumbing and other specialties according to workload.

This changed from 2012 and on, when Obiols claimed each of these tasks as the company created its own finishes department. Centralizing this operation allows complete control on a project, avoiding any kind of shortage while depending upon third-parties and converting DEPSA into a fully-fledged

Unit Manager: A s t r i d Pe l l e c e r

operation covering drafting, design,

We b p a g e : w w w. m i x to l i s to.c o m

finishes, just about every single detail

planning, construction, completion and delivering turnkey projects. w w w.the b os tonb r.com

69

DESIGN TOWARDS PERFOMANCE

Full support on raw materiales characterization and mix design to achieve greater performance at lower cost on mortar and concrete Telephone +(502) 6676-5343 www.versaquim.com | gerencia@versaquim.com

Construction

L to R, Á lva ro O b io l s and José Felipe Obiols del Cid. The t wo generations leading DE PSA into becoming the recipient of multiple accolades, and al so to resu r face unscathed from hard times

“Developers seek for land, obtain

accounted for four-digits in units built,

permits, financing, investors and then

as Phase III is planned to be completed

engage into sales and marketing. They hire

after 280 units are ready; Phase IV (which

us to take charge of the project’s day to

will boast 400 units) has been granted to

day labors,” Obiols explained.

DEPSA also, as Phase V of the project (which was first conceived in 2007) is

RECENT PROJECTS

A number of projects involving DEPSA have been developed across different phases. The company currently works in Condado de las Fuentes, located in the Zona 18 area of Guatemala City.

The development’s two initial phases

currently being planned.

In Zona 16, Portal de San Isidro (an Hogares ISN development), contemporary Las Fuentes, has benefitted from the boom at Ciudad Cayalá, with its conceptual, elegant surroundings and luxury housing. w w w.the b os tonb r.com

71

DEPSA

The mutual support relationship bet ween DEPSA and its suppl ie r s keeps eve r y p roject demand in stock , avoid i ng any stoppage befo re completion

The Portal Residencias phase has been completed and currently DEPSA is adding

DIGITAL RESOURCES BECOME HELPING HANDS

The current management at

finishing touches to the Portal

DEPSA makes the most out of

San Isidro III phase.

its embracing of technology at

Other projects have been

every level, starting with the

completed in the vicinities of

deployment of the SKO ERP

the highway to El Salvador,

software since taking over in

where Toscana Campestre and

2015. SKO is a customizable

Villa Campestre are located

program based in the O4B

(both Grupo Campestre

(Open for Business) software

developments). Both were built

developed in Costa Rica. SKO’s

with blocks, just like San Isidro,

advantage is its offering of local

keeping a balance between

technical support. The system

block and concrete construction. is based in the Oracle platform,

72

fitting both management and construction operations in one single interface.

“We need an ERP system able to manage every resource in construction projects involving up to 300 persons,” Obiols expressed.

Other helpful resources for

“INVESTING IN THE FINISHES DEPARTMENT, THUS CENTRALIZING THIS PROCESS, ENABLES US TO IMPLEMENT OUR OWN CONTROLS REGARDING FUTURE GUIDELINES” - Álvaro Obiols, CEO for DEPSA

DEPSA’s operations include a giant Gantt chart and SCRUM

for years to complete all these

methodology when assigning

projects,” the executive director

materials and workforce.

explained.

“Technology eases all these procedures that we have used

DEFEATING THE PANDEMIC

The most serious worry

The size of some of the projects D E PSA i s i nvo lved i n have been bui lt acros s seve ra l yea r s in dif ferent phases, each of these is subject to a meticulous planning and execution procedures

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73

DEPSA

DEPSA considers its wo r k fo rce being its main ally

74

brought by COVID19 among

experience in previous crisis

productive sectors as

situations became crucial, along

cases began to rise was the

with this generation’s drive

uncertainty about its impact

to push forward. Operations

extents. The first move by

never stopped completely

DEPSA was reducing salaries,

and DEPSA’s proper financial

except for workforce.

management was instrumental

“Beating this illness’ effects

to keep every project running.

has become a steeplechase,”

Other fundamental factor into

Obiols commented. Avoiding

keeping the company running

the destructive effects of this

was the possibility brought

pandemic the company’s

by current technology of

Construction

working from home, allowing

management,” Obiols declared.

for management procedures to be performed remotely, as the finishes department prevented any stoppage derived from depending on third parties.

“Investing in the finishes

HUMAN RESOURCES: HEADING TOWARD FORMAL ECONOMY

DEPSA considers its workforce as the main ally in every commitment, and one of

department, thus centralizing

the main premises shared by the

this process, enables us to

company’s board is to lead each

implement our own controls

individual employee towards

regarding future guidelines in

formal economy.

physical distance and personnel

D E P S A’ S H isto r y

“Our business is based in

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75

DEPSA

76

Construcción

“THE CONSTRUCTION SECTOR CONTRIBUTES TO THE DEVELOPMENT OF URBAN AREAS. OUR FOCUS IS THE COMMITMENT WE HAVE OF IMPROVING OUR COUNTRY FROM WHAT IT WAS WHEN WE STARTED” - Álvaro Obiols, CEO for DEPSA

people earning a worthy living

this effort would lack access to

through stable employment

this opportunity.

enabling them to fulfill long term commitments such as being granted a credit to become homeowners. Housing construction is our platform to develop individuals,” Obiols stated.

BECOMING PART OF THE COMMUNITY

In every community hosting

LOOKING UP TO THE FUTURE

DEPSA is about to complete the Condado de las Fuentes project along with works in the San José Pinula, San Miguel Dueñas, Fuentes del Valle and Guatemala City’s Zona 18 areas.

But most of the company’s upcoming engagements will be vertical housing projects,

a project in which DEPSA

considering the rise in vehicle

is involved, the company

transit in urban areas in

endeavours to

Guatemala.

hire local workforce, thus

“The construction sector

establishing a link with the area’s is the most profitable one, it inhabitants.

The city of Iztapa, Escuintla,

contributes to the development of urban areas surrounding

benefitted from DEPSA building

Guatemala City. Our focus is

churches and a school, and also

the commitment we have of

by the company’s sponsorship

improving our country from what

of the latter by providing meals

it was when we started,” Obiols

for 150 students, which if not for

finalized. w w w.the b os tonb r.com

77

GEOTECHNICAL ENGINEERING AND SPECIALIZED CONSTRUCTION WITH SOLID GLOBAL SUPPORT With a wide presence across Central America, Rodio Swissboring is an outstanding partner for the civil engineering and energy sectors, taking care of specialized tasks in underground construction, maritime engineering and tunneling

Rodio Swissboring 60 años LATAM

Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Interviewee Federico Rosenberg, CEO

Rodio Swissboring

R

Construction

odio Swissboring started

projects in the region”, said Federico

more than 60 years

Rosenberg, Regional Director for

ago, when the company

Rodio Swissboring in Central America,

opened in El Salvador

which has also taken part in important

as the Swissboring

projects in other regions, precisely

Overseas Crp. Ltd. The

in the Dominican Republic, Ecuador

company’s history goes

and Mexico.

back to 1930s Switzerland. After the

Rosenberg, a geologist and civil

first projects were completed in El

engineer graduated from Texas

Salvador, the company’s headquarters

A&M. “I’ve been part of the group

moved to Guatemala in 1970, and

for 30 years. Had my start in Spain

new offices opened in the rest of the

holding different positions, from

Central American countries through

project engineer, engineer in charge

the years.

of machinery, production manager,

Once in the 21st century, the

CEO at Guatemala and finally as the

company’s partnership went through

regional director for the last ten years,”

changes, ending up in Soletanche

Rosenberg commented.

Bachy owning 100% of Rodio the latter bringing leadership in

ENGAGEMENT IN IMPORTANT PROJECTS IN THE REGION Rodio Swissboring’s involvement

geotechnical engineering, mining,

along the Central American market

maritime engineering and specialized

through the years has taken place in

civil engineering to the French

projects for both the private and public

group’s leadership.

sectors. This market shares plenty of

Swissboring from 2015 on, with

“Since our beginnings, we have

features, but it also presents different

taken part in different stages during the conditions, and its constant evolution construction of the main infrastructure

80

demands adaptability and versatility.

- Federico Rosenberg, CEO for Rodio Swissboring in Central America

“We have taken part in the

main infrastructure projects in the region”

“One of the key aspects to maintain

Rodio Swissboring engages in high-

ourselves at the forefront of the market

scale projects such as the Panama

is focusing on our clients’ needs,

Canal, taking part in the canal’s

bringing as many innovative solutions

recent expansion and its new third

as possible,” the executive declared.

set of locks, as well as laying the

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81

We are a group of investors and experts in the infrastructure sector with the objective of developing and building with strong bonds so that constructions are of great value and forever.

We set our bases to to respond effectively to the great challenges, because we understood that it is possible to believe in an infrastructure at international levels with the current requirements.

Infrastructures so well made, that they last forever.

Visit us at: vitsa.co

Everything we build is forever

Follow us:

Supplier Profile Number of Employees: 50+ Ye a r E s t a b l i s h e d : 2 0 0 4 Industr y: Construction Main Ser vices: B r i d g e b u i l d e r s p e c i a l i z i n g i n l a u n c h i n g m i xe d c o n f i g u r a t i o n s u p e r s t r u c t u r e s .

Recent Projects: S u p e r e s t r u c t u r a P U E N T E 15 - VA S .

The project consists of planning the engineering and Construction of the bridge. Scope, a s s e m b l y, t r a n s p o r t o f t h e p a r t s , l a u n c h i n g o f t h e s u p e r s t r u c t u r e a n d a s s u r a n c e o f t h e m a q u i l a .

T h e t y p o l o g y o f “ B R I D G E 15”, o b j e c t o f t h i s c o n t r a c t , i s o f t h r e e ( 3 ) s p a n s o f f i f t y- o n e ( 51), f i f t y ( 5 0 ) a n d s i x t y ( 6 0 ) m e t e r s , t h e g r o u n d p l a n i s c u r ve d t h r o u g h o u t i t s l e n g t h f o l l ow i n g a c i r c u l a r a l i g n m e n t w i t h a r a d i u s o f o n e h u n d r e d f o r t y- e i g h t (14 8 ) m e t e r s w i t h a c o n s t a n t l o n g i t u d i n a l s l o p e o f t h r e e p o i n t f i f t e e n p e r c e n t ( 3 .15%) a s c e n d i n g f r o m t h e a b u t m e n t i d e n t i f i e d w i t h n u m b e r o n e (1) t o a b u t m e n t n u m b e r t wo (2 ). T h e c r o s s s e c t i o n h a s a s u p e r e l e va t i o n o f s e ve n p o i n t s i x p e r c e n t ( 7. 6%) a n d i s d e s i g n e d to b e l a u n c h e d f r o m a p l a t f o r m to i t s f i n a l p o s i t i o n . To t a l we i g h t 14 9 0 t o n s .

C E O : A l f r e d o Fe r n a n d e z Va l e n z u e l a We b p a g e : w w w.v i t s a .c o

foundations for the third bridge across

Rican capital, the company laid down

the artificial waterway; also in Panama, the foundations and built the slope

84

the company worked in Line 1 of the

protection at the new US Embassy in

Panama Metro rapid transit system.

Tegucigalpa (Honduras); both of these

In San José, Rodio Swissboring

last processes were also performed at

was in charge of the excavation and

the new US Embassy in Guatemala,

protection of the basements at the

as the next headquarters for the US

building of the Legislative Assembly

in these two countries are currently

of Costa Rica. Also in the Costa

under construction.

Construction

Active ancho r blocks and struts in the Quo and Granat building project in Guatemala Cit y

AVANT-GARDE PROCEDURES Rodio Swissboring has brought

technique according to the land’s conditions. Rodio Swissboring relies

to the territory a wide array of

on support from sister company

procedures and techniques supported

MENARD when a plot of land must

by late-generation technology, such

undergo such a specialized process.

as introducing ground improvement to

MENARD, also a Soletanche Bachy

Central America. Ground improvement company, is a global leader in ground is becoming a standard procedure

improvement and is constantly

in complex grounds, using a proper

investing in avant-garde machinery

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85

SINGLE SOURCE PROVIDER OF

GEOTECHNICAL, STRUCTURAL, & DATA ACQUISITION PRODUCTS Dams & Dikes

Railways

1

Bridges

Tunnels

Pipelines

Mines

Data Acquisition

3

5

2

6

4

1

7

Tilt Meters

2

Strain Gauges

3

Crack Meters

4

Track Monitoring

EL Tiltmeter

Spot Weldable SG

VW Crackmeter

Settlement and Twist

MEMS Tiltmeter

Arc Weldable SG

3D Crackmeter

Monitoring for Rail

Wireless Tiltmeter

Embedment SG

Inclinometers

8

Piezometers

9

Settlement Systems

10

Extensometers

5

Monitoring Software

6

ATLAS

11

Custom Solutions

Custom Campbell Scientific Datalogger System

Wireless Dataloggers

12

Field Readouts

Inclinometer Casing

Borehole VW Piezometer

VW Settlement Cell

MPBX

GTecLink

VW and EL/MEMS

GeoFlex

Push-In VW Piezometer

Borros Anchor

Magnet Extensometer

SlopeSense

Recorders

Digitilt AT System

Standpipe Piezometer

Sondex

V-Logger

VW Analyzer

DigiPro2 Software

Water Level Indicator

10

11 7

8

9

12

2

Find out more - Contact your Latin America representative Ing. Rodolfo Saavedra: RSaavedra@dgeslope.com www.durhamgeo.com

Construction

and equipment to perform these tasks.

Other specialized procedures also carried

by Rodio Swissboring in Central America is tunnel and microtunnel boring and construction, with support from BESSAC,

Anchor blocks and soil nailing at the Vía Alter na Sur highway in Guatemala

another sister company specialized in these kind of projects, useful for the mining, energy and transportation sectors as well as for public waterworks, to name a few.

PARTNERS AND PURVEYORS: BEYOND MERE COMMERCIAL TRANSACTIONS Machinery, tools and equipment stand out from Rodio Swissboring’s supply chain. The company takes part in projects which demand specialized procedures in construction, mining and the energy sectors,

Anchor pile foundation at J i boa b r idge, E l Sa lvado r

among others; thus requiring unique machinery and equipment with certain features and capabilities, taking Rodio Swissboring into joining manufacturers in their R&D department, engaging with design and upgrades to equipment for required, specific functions.

“We deal with the subsoil and all of what’s below the surface, where conditions are

Piles and sheetpi l ing at Mi raflores locks in the Panama Cana l

always changing; there will always be some improvement to adapt ourselves to it and

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87

Construction

Supplier Profile

optimize our performance,” Rosenberg summed it up.

N u m b e r o f E m p l o ye e s : 450+ Ye a r E s t a b l i s h e d : 19 5 4

PART OF A GLOBAL NETWORK OF MUTUAL SUPPORT The heralded support Rodio Swissboring receives from other Soletanche Bachy companies such as BESSAC and MENARD,

Industr y: Mix to Listo belongs to the Construction I n d u s t r y, s p e c i f i c a l l y t o t h e p r o d u c t i o n and distribution of ready-mix concrete.

Main Ser vices: Guatemalan company with more than 65 year s of experience in the production and distribution of ready-mix concrete, along with the ser vices associated with i t s p l a c e m e n t . We h a ve b e e n p r e s e n t i n the construction of the most impor tant infrastructure, building and housing projects i n t h e c o u n t r y, a s w e l l a s i n t h e c o n s t r u c t i o n o f t h o u s a n d s o f p r i v a t e p r o j e c t s . We h a ve m o r e t h a n 10 p r o d u c t i o n p l a n t s s t r a t e g i c a l l y distributed throughout the countr y to s e r ve a l l k i n d s o f c o n s t r u c t i o n p r o j e c t s .

R e c e n t P r o ye c t s : We t a ke p a r t i n t h e c o n s t r u c t i o n o f t h e m o s t r e l e v a n t p r o j e c t s i n t h e c o u n t r y, s u c h a s : Fu e n t e s d e l Va l l e N o r t e , A l t o s d e S a n Nicolás, Por tal San Isidro residential projects; infrastructure projects such as the Quetzal C o n t a i n e r Te r m i n a l a n d t h e n e w E m b a s s y o f the United States of America, among others.

Unit Manager: A s t r i d Pe l l e c e r We b p a g e : w w w. m i x to l i s to.c o m

among others, displays the advantages of being part of a solid group with global presence. There is technical and logistic support and plentiful resources, besides relying on a wide network of experts sharing experience, processes and new techniques. On its behalf, the Central American operation of Rodio Swissboring is highly specialized in mining and geothermal exploration and also offers support to other companies in the Soletanche Bachy Group.

“We have a fine-tuned network. Most companies have a specialty in a specific area and support each other,” the regional director commented.

Another advantage shared by every company in the group is that personnel receives specialized training, which is considered a crucial factor for the success of Rodio Swissboring.

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89

Construction

“We regularly send our staff either to train based in specific programs in technical or operational areas or in other group companies, thus creating important opportunities for development,” Rosenberg explained.

LINKS TO THE COMMUNITY: EDUCATION AND ENVIRONMENT Rodio Swissboring’s CSR efforts are focused on programs related to education, a crucial factor for every country’s development.

The company is also developing an action plan with the main purpose of reducing its carbon footprint by 30% before 2030.

“Our global group policy is this important commitment to the environment, which increasingly impacts our operation,” the executive pointed out.

UP NEXT: A WAGER INTO PROJECT CONTINUITY 2021 is foreseen as a very interesting year for Rodio Swissboring, facing different projects both for the private and public sectors which had to be stopped or started during 2020 and which certainly will go on

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“Our main goal is to

become more consolidated and keep taking part in important projectss” - Federico Rosenberg, CEO for Rodio Swissboring in Central America

92

Construction

Supplier Profile N u m b e r o f E m p l o ye e s : 15 0 0 + Ye a r E s t a b l i s h e d : 18 6 5 Industr y: We o f f e r s o l u t i o n s f o r I n f r a s t r u c t u r e , Commercial and Residential Construction, monitoring ser vices, maintenance and repair

Main Ser vices: eotechnics. Rock and soil anchoring systems for the stabilization of the soil and its infrastructure Life span management. Maintenance work, monitoring schemes and robotic inspections for each phase of the project.

Recent Projects: H i d r o e l é c t r i c a C h i vo r - C o l o m b i a .

S u p p l y o f 8 4 a c t i ve g r o u n d a n c h o r s w i t h DY W I DAG 47 b a r s w i t h d o u b l e c o r r o s i o n protection for the stabilization of par tially s u b m e r g e d s l o p e s ( 1,7 75 m i n t o t a l ) .

FOUNDED:

1959

(in Central America) INDUSTRY:

CONSTRUCTION WEBPAGE: WWW.RODIO-SWISSBORING.COM

during 2021, which means the company will certainly be engaged in infrastructure mega projects for transportation, energy, mining, maritime engineering and tunneling -to name a few-, both on its own and

CEO: M a t t i Ku i va l a i n e n , C h i e f E xe c u t i ve O f f i c e r

also with support from other Soletanche

We b p a g e : w w w.d y w i d a g g r o u p.c o m /

year with a lot of challenges. Our main goal

Bachy companies.

“We foresee 2021 as a very interesting is to become more consolidated in the region and keep taking part in important projects as general contractors,” Federico Rosenberg finalized.

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93

Embodiment of innovation and inventiveness Written by Mateo Rafael Tablado Produced by David Alarcon

Interviewee Delmy Romero, CEO for Santos Industria S.A.

Santos Industria

Construction

Construction and infrastructure development in Honduras has an important ally in Santos Industria for concrete, precast structures, blocks and aggregates.

Quality from the foundations to the top

96

S

antos Industria was created in 1996 as a building materials supplier, starting with crushed rock and asphalt concrete production. The

company derived from the Santos & Cía. group -with more than 60 years in businessand became independent afterwards.

Santos Industria

From the ADM 1 model asphalt concrete

Construction

The company operates mainly from its

plant and the first Nordberg crusher to

headquarters in Tegucigalpa, and also

the different creations from its production

has locations in Choloma, Choluteca, San

plants, it didn’t take long for Santos

Lorenzo and San Pedro Sula.

Industria to earn a place in Honduras’

Through the years, Santos Industria has

construction sector. The company is

taken part in very important infrastructure

certified under local regulations and global

projects in Honduras, including bridges

standards, such as ISO:9001, besides

and tunnels nationwide and in the Canal

receiving accolades from efforts in social

Seco highway, where 162 prestressed

and environmental matters.

concrete beams were deployed, resisting

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Santos Industria

Construction

“HONDURAS NEEDS SUPPORT IN ROAD INFRASTRUCTURE AND SANTOS INDUSTRIA RELIES ON THE BEST AVAILABLE TECHNOLOGY” - Delmy Romero, CEO for Santos Industria

recent hurricanes in Honduran territory.

team and supported by the latest

The company contributes to the country’s

technology in the industry.

development through an innovative

98

“Honduras needs support in road

approach, creating a wide array of options

infrastructure and Santos Industria relies

to go beyond any limit, led by a resourceful

on the best available technology,” Delmy

Construction

Santos Industria

Romero, commented. Romero is the CEO

to learn from basic principles to complex

for Santos Industria.

subjects,” the executive explained.

Romero graduated in accounting from the National Autonomous University of Honduras and is currently taking her MBA. Romero has also worked in the telecommunications sector for the Millicom multinational company, where she held different positions in the finance department and led the ERP (enterprise resource planning) design and implementation. She also accomplished successful mergers

PRODUCTION LINES

Santos Industria main production lines include: • Grinding. Processing of volcanic rocks, such as basalt, through different cycles with cutting-edge technology. Minimal capacity is approx. 3500 ft3 per hour. This area produces gravels, granules, sand and other mixing materials.

and IFRS (International Financial Reporting Standards) deployments, having completed

• Hydraulic concrete. Produced

courses for purposes of the latter as well

through a hi-tech, computerized process

as for KPI (key performance indicator)

under strict quality standards.

implementations during an internship in Europe. Romero also qualified for the

• Asphalt concrete. A 100 ton per

highest honors in the Human Relations

hour latest-generation continuous flow

course from Dale Carnegie Academy

production plant delivers the best

(Australia). Romero enjoys working at

concrete in the region, processed in

Santos Industria as well as sharing the

laboratories for quality control before

company’s vision, where it didn’t take

distribution.

her long to learn all that is related to the business.

“We are in constant motion, we must possess flexibility and adaptability. I’ve had

• Small precast units. The latest technology in the region relies on a minimum capacity of 3,000 units per

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99

Santos Industria

Construction

“WHAT MATTERS THE MOST IS

MAKING OUR CLIENTS FEEL SUPPORTED AND ALLOW THEM TO HAVE A SATISFACTORY EXPERIENCE” - Delmy Romero, CEO for Santos Industria

100

Santos Industria

Construction

hour for production of cinder blocks,

surpassing the consequences derived

cobblestone, split-face block, filler slabs,

from the global pandemic-, the company

floor tiles and retaining wall block.

managed to finish a second concrete plant, located also in the country’s capital,

• Precast structures. This flexible

relying on a minimum capacity of approx.

production line creates large items for

1236 ft3 per hour.

different uses, mainly in infrastructure,

“We’ve been updating our machinery and

such as catch basins, manholes,

specialized equipment in order to create any

prestressed columns of any size,

product our clients need, thus adding value

column capitals, panels, and ready to use

to our company,” Romero remarked.

prefab sheds.

SUPPORT FROM TECHNOLOGY

All of these products undergo strict testing in a laboratory equipped with the necessary technology to control and validate production processes before being approved by quality control management.

GROWTH DEMANDS MET WITH INVESTMENT

Honduras’ infrastructure development

Both operational and management processes in Santos Industria are supported by reliable tech resources.

The customized ERP for this segment speeds cost, inventory and invoicing processes, besides offering up to date financial information, which results in better decision-making.

In the production areas, machinery

demands companies which are up to

is computer-controlled and constantly

the task, Santos Industria has timely

updated, it receives remote support from

foreseen this and is currently working on

Europe.

increasing its production. In 2019, the

On its behalf, the design and development

company opened its fourth block factory

department upgrades construction and

in Tegucigalpa, whose minimum capacity

production processes, reducing costs and

is 3,000 units per hour. In 2020 -and

time, a benefit for clients.

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Santos Industria

Construction

NEW PRODUCT DEVELOPMENT

beams and columns. Santos Industria

Among the newest additions to the Santos is a trend-setter in this time and Industria catalogue, prefab underpasses

cost-reducing option.

stand out during difficult weather conditions; these units possess high capacity for stormwater flow, making them

Santos Industria’s value chain is formed

more convenient over traditional sewage

by strategic partners and purveyors capable

works, having proved their functionality in

of meeting quality standards, policies and

infrastructure projects.

procedures in a number of operations,

Column capitals for girder support have

102

SUPPLY CHAIN: FOCUS ON QUALITY

making quality the cornerstone from

been included recently into the product

raw material to finished product. These

portfolio as well as prefab sheds, a storage

guidelines result in the “intimacy with the

solution created with wall panels, prefab

client” value proposition.

Santos Industria

“What matters the most is making our

Construction

was reorganized from restrictions set by

clients feel supported, that they are not

incumbent agencies, achieving continuity in

alone, allowing them to have a satisfactory

projects and client relationships.

experience with our products and services,” the CEO explained.

“We’ve learned a lot across the pandemic, we discovered new markets and ways to reach them with the products we’ve been

BEYOND THE GLOBAL PANDEMIC

As it happened with businesses worldwide, consequences from COVID19 brought Santos Industria a series of challenges which have been surpassed through intelligence and creativity.

The company reinvented itself and

developing and looking to launch during 2021,” Romero commented.

INCLUSION ENVIRONMENT

The human element at work in Santos Industria flourishes in an open communication environment of

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Santos Industria

Construction

collaboration, which allows easy detection for areas of improvement, new ideas and

is ‘materializing human inventiveness’.

carrying these out with a sum of efforts.

Our company’s main trait is our innovation

Staff development is a key aspect,

104

“The internal motto for Santos Industria

culture, with young, dynamic, skilled

achieved through training, access to

talent, ready for multitasking with the

postgraduate studies, specialization

idea that anything can be done,” the

courses and certification.

executive explained.

Santos Industria

LINKS WITH THE COMMUNITY

The solid relationship between Santos

Construction

support, street maintenance, reforestation and environmental workshops. The state

Industria and surrounding communities

of public school facilities within these

through neighborhood associations and

communities reflect the valuable help

churches has resulted in benefits for

received from Santos Industria.

these populations in the receiving end

Support provided by Santos Industria in

of building materials donations, logistic

these areas is not limited to material goods,

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Santos Industria

Construction

“OUR COMPANY’S MAIN TRAIT IS OUR INNOVATION CULTURE WITH THE IDEA THAT ANYTHING CAN BE DONE” - Delmy Romero, CEO for Santos Industria

106

Construction

but also through the company’s architects’ and engineers’ knowledge.

NEW HORIZONS

Next steps for Santos Industria will increase the company’s distribution reach nationwide through strategic partnerships. New plans are currently in the works with Construmarket, the official FOUNDED:

1996

distributor.

Other plans include strengthening the market in Southern Honduras, reaching a new customer tier with a new “VIP” product line from

INDUSTRY:

the precast production plant,

Construction

and increasing sales by 20%.

These goals are foreseen to be accomplished during 2021.

WEBPAGE: www.santosindustriahn.com

“We don’t stop dreaming. Part of our vision is to expand across Honduras’ borders,” concluded Delmy Romero, CEO for Santos Industria.

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