BBR Food & Drink - June 2021 Edition by The Boston Business Review

BIMBO LATIN SUR Ideal grounds for innovation

HEINEKEN GROUP (México) Profitability and sustainability going hand in hand

June 2021 | www.thebostonbr.com

KRISPY KREME (Panama) Reaping benefits from award-winning strategies

FAST-PACED

digitization IN LOGISTICS

BLACK BAMBOO ENTERPRISES (Argentina)

GHOST KITCHENS ... in the virtual world

WHO WE ARE Managing Director

Social Media Director

Jassen Pintado

Maria Elena Gastelum

Creative Director

Content Coordinator

Omar Rodríguez

Alicia Barrantes

Editor in Chief

Project Directors

Rafael Tablado

Ana Macfarland David Alarcon

Finance Director

Giuseppe Modenesi

Christina Schoch

Lucy Verde Marcelo Modenesi

EDITOR’S LETTER 2021

This Food and Drink special covers

On its behalf, Grupo Heineken

different highly relevant aspects within

displays a highly profitable and

the industry.

sustainable operation across Brazil,

On one side, Danone Mexico and

showing that both concepts go hand

Bimbo Latin Sur (South America) stand

in hand. Also, in South America, Black

out for innovation in logistics, digitizing

Bamboo Enterprises contributes to

as many processes as possible and

keeping Argentina atop the world’s top

as the ideal grounds to run pilot

beef producers and exporters both in

programs, respectively.

quality and amounts.

In Central America, the Panama

We also took a peek into the ghost

affiliate for the Krispy Kreme doughnut

kitchen concept, a business model

shop franchise increases its delivery

which has become a disrupting factor

coverage with award-winning

into delivery meals.

strategies.

Enjoy our Food and Drink special!

Mateo Rafael Tablado, Editor in Chief at The Boston Business Review Email: rafael.tablado@thebostonbr.com

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TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

Focused on transforming opportunities to tangible benefits, with more than 30 years of experience consulting across 4 continents. Specializing in the development of profitability models and operational designs, considering industry best practices and leading information systems.

www.kfwconsultants.com

Ta b l e f o C o n t e n t s

16.

Digitization-led logistics Carlos Caratachea, Supply Chain Director for Danone México

06. 34. 54.

Ghost Kitchens becoming the top choice for delivery meals

Grupo Bimbo Evolution of operations in the region contributing globally

Grupo Heineken One of Brazil’s largest breweries

70. Krispy Kreme High standards and flexibility combine into success

90.

Black Bamboo Enterprises The mission to deliver the best meat to the global market

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Ghost kitchens

becoming the top choice for delivery meals Written by Mateo Rafael Tablado Photo by Michael Browning

Inventiveness in restaurant operations is taking leaps forward through ghost kitchens, which experienced exponential growth during the global pandemic

Food

Ghost kitchens

host kitchens (called “dark kitchens”, with

HIGH PROFITABILITY The ghost kitchens’ proven success

slight variations in the

has taken this model worldwide.

business model) are

During the last year, ghost kitchens

not a pretentious hip

popped up in Argentina, Brazil,

occurrence, nor a new

Colombia, Chile, Peru and other

trend for Halloween

countries in Latin America. According

promotions, but rather

to Euromonitor, the amount of ghost

sprunged from the need of survival.

kitchens in countries such as China,

According to reports in recent years, India and the US has already reached this kitchen format emerged in the UK four figures, and it’s been projected due to soaring prices in property rent,

that by 2030 this business will

decreasing the restaurant business’

generate US$1 trillion, globally.

profitability, and as a consequence, driving young entrepreneurs and chefs to search for alternate low-rent spaces such as basements or small properties with just enough space to set a kitchen to prepare meals for

In Spain, for example, the Cuyna company is renting industrial facilities in Madrid, furnishing these as hubs for kitchens of different sizes and capabilities, according to El País news.

delivery-only service, with no tables

ESTABLISHED BRANDS for customers at all. Conditions such WANT IN, TOO After being born in the underground as the COVID19 global pandemic have

only boosted and reaffirmed this new

-since basement rentals became

concept, which is here to stay with or

a norm at the beginning-, ghost

without a pandemic.

kitchens became such a successful

Ghost kitchens

Food

THERE ARE ESTABLISHED BRANDS APPROACHING THIS MODEL TO WIDEN THEIR COVERAGE OF DELIVERY AREAS IN AN INTELLIGENT WAY

Photo by Edgar Castrejon

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Ghost kitchens

Food

and attractive business model that

already developing a way to reach

other brick and mortar brands have

the virtual brand delivery-only app-

not only joined this trend to grow

friendly market by creating Pasqually’s

their reach, but also have made a

Pizza & Wings, offering more or less

survival resource out of it to earn

most of the same menu at their brick

part of the income they haven’t been

and mortar locations, aiming at the

able to generate due to pandemic

now grownups who used to enjoy

shutdown restrictions for on-location

the restaurants when they were kids;

meals. This is the case of the Chuck

the venture’s opening began as the

E. Cheese restaurant chain, regularly

shutdown was ordered and seemed

an experience-themed site for children

to fly under the radar before users on

birthday parties, with videogames and

social media began noting a similar

other attractions. The company was

taste between Pasqually’s and

Food

Ghost kitchens

Chuck E. Cheese food and afterwards finding out the same phone numbers belonged to both brands’ location listings. Chuck E. Cheese is not alone in the virtual brand development by established chains, as Applebee’s and Chili’s created Neighborhood Wings and Just Wings, respectively as their

number of locations

delivery-only alter-egos.

where deliveries depart

And there are also established

from. “We rent discreet,

brands approaching this model far

smaller properties

from the strategy of creating a spin-

where only beverage

off, virtual brand using the exact same

machines have been deployed and

infrastructure, but rather to widen

fresh product is brought in twice a

their coverage of delivery areas in

day; from these locations we cover

an intelligent, cost-reducing way,

delivery-only areas,” commented

instead of investing the same amount

Eduardo Escobar, general manager

of money they spend on locations

of Krispy Kreme in Panama, about

open to the public. Such is the case

the brilliant strategy that earned

for the Panama franchise of Krispy

this affiliate an award for innovation

Kreme doughnut shops; besides

from the Krispy Kreme corporate

operating in nine locations with a

headquarters, which immediately

doughnut factory, seats and tables,

implemented this model globally.

the company just increased the

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Ghost kitchens

Food

WHAT ABOUT THE NEW BRANDS? Even when taking a risk by creating virtual brands, experiences such as the one of Chuck E. Cheese with

existing kitchen spaces and cooks which are already part of the operation costs. But for those into the restaurant

Pasqually and other established

business for the first time, whose only

brands rely on the infrastructure

way to make a profit is by engaging

previously set in each of their

in a low-cost delivery-only ghost

locations before setting them up for

kitchen operation, there isn’t any

a delivery-only operation, using pre-

infrastructure as the one pre-owned

Food

Ghost kitchens

Photo by Louis Hansel

by large restaurant chains. They must

opening restaurants, but they must

earn a reputation from consumers that

rely heavily and almost exclusively on

never dined at their place because, to

social media and other user-generated

start with, it hasn’t been a place with

content apps to appeal to potential

seats and tables open to the public.

customers in a demographic group

In the beginning, their reach hardly

for which ordering a meal from a

benefits exclusively on word of mouth

mobile device is not an exception, but

from people that have eaten there,

rather customary, thus depending on

as it has been traditionally with most

promotions, likes, shares, as well as

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Ghost kitchens

Food

Photo by Elena Rabkina

FOR THOSE INTO THE RESTAURANT BUSINESS WHOSE ONLY WAY TO PROFIT IS ENGAGING IN A GHOST KITCHEN OPERATION, THERE ISN’T ANY INFRASTRUCTURE AS THE ONE PREOWNED BY LARGE RESTAURANT CHAINS

Food

Ghost kitchens

photos and videos in which dishes

conditions, depending upon third

must look impeccable and succulent

parties and being thrusted by a

to attract the kind of customers that

restrictive event as the shutdown

may never ever experience their meals

derived from a global pandemic. If

in site, but always by delivery.

our post-pandemic, post-COVID19 or at least after-shutdown lives have

APPS ARE IN FOR MORE THAN THEIR COMMISH One of the most important links in the chain is also attracted to the ghost kitchen model: the delivery apps. Both Uber Eats and Rappi are

embraced home office enough to stay, ghost kitchens’ acceptance certainly leads the way. The variants this model will develop are going to be very interesting, no matter if it comes from a garage inside

partnering with ghost kitchens beyond

a house where young chefs still live

the simple load and take delivery

with their parents, or from the new,

process, but also by taking part in

industrial kitchen hubs attracting

property operation, creating spaces

big-time investors. Maybe new meal

to rent for small or large kitchen

delivery apps will be developed,

operations as well as developing

demanding existing apps undergo

virtual brands operating from the same

some kind of transformation, and

location and kitchen infrastructure.

probably there will still be virtual

CONSIDER THE POSSIBILITIES... Opportunities for ghost kitchens are growing after originating in dire

restaurants under this model which still may consider their operation runs better off without partnering with any third parties.

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Digitization-led logistics

Produced by Jassen Pintado Interviewee Carlos Caratachea, Supply Chain Director for Danone México

Danone México

Food

A complete operation willing to develop, obtain and make the most from the best available resources, enabled to get to know clients, ease their access to products and achieving their satisfaction while benefiting the company, its partners and suppliers

ith more than a

contributing to consumers’

century since it first

diet and nutrition.

opened for business in Europe, Danone

at 7th place worldwide, performing

established a solid

a key role in the company’s global

presence around

business strategy.

the world in the dairy products and drinking water industries. The Danone group set foot in Mexico almost half a century ago and has strengthened its leadership through an important

Danone’s operation in Mexico ranks

SOLID NATIONWIDE OPERATIONS

The brands managed by Danone in Mexico are grouped into three business units: • Essential Dairy Products (EDP)

product portfolio, fulfilling the mission

and plant-based products: Activia,

of bringing health through food and

Bene G, Danmix, Danone, Danonino,

hydration to the most possible people.

Danup, Danette, Dany, Oikos, Vitalínea,

Also, Danone has established a solid

YoPro and Leche de Origen Danone

reputation as a reliable household

(milk), all of these are dairy products,

name as a result of the highest quality

besides the Silk brand of coconut, oat,

standards shared by its products,

rice and soy beverages.

Food

Danone México

• Bonafont: One of Mexico’s

2020 Sustainability Prize from the

beloved brands of quality drinking

Transportation Innovation Week, for

water, available in sizes from 20oz.

the first electric refrigerated truck

to 340oz.

prototype. In 2017 and 2019 the company was awarded the National

• Bonafont en Tu Casa (home delivery service): Bonafont water

Prize for Logistics. The first of these for using a natural gas-fueled delivery

straight to Mexican households through fleet and a strategy optimization in the Greater Mexico City area, and the recyclable and returnable bottles in 45oz. and 83oz. sizes.

second time for their control tower app. During the last five years, Danone’s

Danone supplies nearly 300,000

facilities have been reconditioned

clients involved in the retail industry,

to guarantee service and supply for

besides convenience store chains and

consumers nationwide.

supermarkets. The company has 45 facilities nationwide. Danone’s almost 1,000 delivery routes serve approximately 50,000 clients every day. Danone’s plant in Irapuato, Guanajuato is the group’s largest yoghurt plant in Latin America and in recent years has earned important accolades, such as the

“100% of these facilities were conditioned to support the company’s organic growth and innovation strategy,” said Carlos Caratachea, Supply Chain Director for Danone México. PROVED EXPERIENCE IN EVERY DEPARTMENT

Caratachea, a biochemical engineer, graduated from ITESM (Monterrey

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Danone México

Food

Institute of Technology and Higher

Besides all the awards obtained in

Education) - Queretaro Campus.

Danone, as well as the Total Productive

His wide experience in the food

Maintenance award, from the Japan

and beverage industry has taken

Institute of Plant Maintenance for

Caratachea to leading companies such Unilever’s Tultitlan plant, in 2020 as Jumex, Jugos del Valle, Comedores Caratachea became recipient to the Industriales, Coca-Cola FEMSA and

Eminence in Logistics award, on behalf

Unilever, where he has performed in

of the Soy Logístico association.

areas such as production planning,

“I never accomplished any result by

materials, demand, quality control,

myself, I always did it with help from

warehouse management (both for

focused, disciplined teams, striving

finished products and raw materials),

for ‘how should we’ ways to achieve

systems and distribution, among

results,” the executive declared.

others, obtaining knowledge about every link in the supply chain. Caratachea arrived at Danone in

One of the supply chain’s main traits

2005. Before being named Supply

at Danone Mexico is the willingness

Chain Director in mid-2020, he was in

to explore, learn and include new

charge of nationwide Distribution and

technologies enabling them to ease

Storage for five years, and from 2012

tasks, save and improve results, thus

to 2016 he led the production plant at

leading to increase the value chain.

Irapuato to be the best plant during

TECH DRIVEN

Danone’s investments in disruptive

five straight years among 140 Danone

technologies, such as smartwatches,

plants worldwide.

RFID and warehouse management

Danone México

Food

I’ve never accomplished any result by myself, I always did it with help from focused, disciplined teams, striving to achieve results Carlos Caratachea, Supply Chain Director for Danone México

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ENTENDEMOS EL MOVIMIENTO

Gestionamos y digitalizamos las flotillas con telemetría e inteligencia artificial generando grandes beneficios para nuestros clientes Ahorro en su distribución. Incrementar productividad. Crear estrategias operativas eficientes. Prevenir accidentes. Optimizar la cadena de suministro Crear una cultura diferente en hábitos de manejo.

“Transformamos el movimiento en información útil para la toma de decisiones en sus flotillas”

www.gosmo.mx

Food

Supplier Profile

systems have been useful for inventory management, orders and also for digital research resulting in the detection of new clients. For planning and consumer service tasks, Danone relies on RPA for data

N u m b e r o f E m p l o ye e s : 82

Ye a r E s t a b l i s h e d : 2004

Industr y: Logistics

Main Ser vices: Te l e m e t r y, F l e e t M a n a g e m e n t a n d Fu e l M a n a g e m e n t w i t h e - w a l l e t

R e c e n t P r o ye c t s : C o n t r o l To w e r w i t h D a n o n e , D i g i t a l i z a t i o n o f distribution and supply chains, cold chain control, control of pharmaceutical fleets, c o m m e r c i a l a n d d i s t r i b u t i o n f l e e t s , p r ov i d i n g a fully managed end-to-end ser vice

P r e s i d e n t /C E O : J o a q u í n B e r n i We n n e ke r s

extraction and analytics. “We’ve thrusted the use of technology to simplify tasks and improve our service and savings indexes,” Caratachea explained. Digital technologies in vehicles and devices have made operations easier, providing delivery workers predetermined routes, designed according to each day, schedule and other conditions in their area, aligned with the control tower, which not only monitors delivery times, but also offers support in client geolocalization. The control tower allows making decisions to plan routes and delivery times

We b p a g e w w w.g o s m o. m x

according to possible traffic conditions

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Danone México

Food

The “Proyecto Ma rga r ita” strategy helps smal l mi lk producers in the Jal isco Highlands

such as temporary road restrictions,

in possible unscheduled stops in the

roads under construction or repairs

delivery route.

and traffic accidents, among other critical events, in real time, protecting

understanding of what the market

operational continuity.

offers to create solutions which

Currently, the Danone fleet is working with new devices that not only share the vehicle’s location, but also its temperature and built-in photosensors detect cargo door openings involved

“We are evolving toward an

become sustainable,” the executive declared. STRATEGIC PARTNERS AND SUPPLIER DEVELOPMENT

Creating synergies and establishing

Food

Danone México

collaboration programs is a key factor

solutions. There’s a willingness to

for Danone Mexico. The main goal of

explore new business opportunities,”

working hand in hand with large retail

Caratachea commented.

chains is finding solutions able to

On the other hand, there are

optimize supply while reducing costs.

suppliers evolving into levels of

The company has strong relationships

highly specialized collaboration.

with Ferrero Rocher and Mars in

The company that first supplied a

logistics and product delivery.

monitoring system for Danone’s trucks

“The most important aspect is the creation of mutually beneficial

is currently in charge of Danone’s control tower. Freight trucks with two

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Danone México

Food

decks and dedicated freights are a

propose bring business opportunities,”

result of built trust after accomplished

the executive explained.

goals and the vision of economy of scale and volume sales. In fact, the refrigerated electric truck -which already earned a prize- was a Danonedriven collaboration between a truck manufacturer, a car body maker, the refrigeration system supplier and the

GLOBAL SUPPORT FOR ONE OF THE BEST MARKETS

Being part of a global corporation like Danone implies aligning and following determined standards, as well as fulfilling its commitments to

financing entity. The company also

subjects such as the environment,

models.

having multiple resources available

shares close relationships with startups health and sustainability. On the other hand, this also means as a reference about different operation A common trait about these and other suppliers and their relationship

to share experiences and success

with Danone in Mexico is their vision

stories to improve best practices.

to create high-value, appealing, sustainable and solid strategies. “Danone stands out for venturing

which help every operation worldwide

Support from the global headquarters also includes digital resources such as the “Campus X”

into investments with support and

e-learning platform, which offers

collaboration from local suppliers.

training sessions in different topics

They’ve helped us with their flexibility

such as quality, R&D, production,

and willingness to take steps along

supply chain and sales, among others.

with us, because the solutions we

Each country’s operation is subject

Danone México

Food

We’ve thrusted the use of technology to simplify tasks and improve our service and savings indexes - Carlos Caratachea, Supply Chain Director for Danone México

D a n o n e’ s p r o d u c t p o r t f o l i o i s compr ised of Essential Dai r y Products, Danone en tu Casa b o t t l e d w a t e r d e l i v e r y, a n d Bonafont bot tled water

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Danone México

Danone’s commitment to sustainabi l it y is ca r r ied th rough ever y day actions based on its “OnePlanet. OneHealth.” vision

Sector

Food

Danone México

Danone stands out for venturing into investments with support and collaboration from local suppliers.

They’ve helped us because we create business opportunities - Ing. Carlos Caratachea, Director de Cadena de Suministro de Danone México

to reviews, detecting improvement

becoming a safe and healthy space

areas and also to exchange resources

for its staff by conditioning its facilities

which are not in use in a certain

to comply with sanitary measures

country.

and preventive protocols, besides

“The support we have from the group arranging new operation models supported on technology, such is key to achieve our goals faster,” Caratachea declared.

as virtual meetings, new digital platforms for communication and

CHANGES DERIVED FROM COVID

Consequences derived from the

other resources alike. These conditions also resulted in

COVID global pandemic resulted

improvements in communication

in a flurry of new measures in

with clients and detecting a rising

businesses worldwide, and Danone

awareness in consumers about product

Mexico was no exception.

sizes from the data generated during

Danone’s operation was transformed, the quarantine period.

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Danone México

Food

The p roduct del ive r y depar tment is furnished with the best dig ital resou rces, besides earning Danone an awa rd fo r the electr ic refr igerated tr uck p rotot ype

“COVID has led us into a more mature and complete operation, able to fulfill our clients’ and consumers’

individuals and the planet. In terms of sustainability, there’s been significant progress in efforts

expectations,” the executive explained. aimed at renewable energy, packaging, CORPORATE SOCIAL RESPONSIBILITY: CONTRIBUTING TO GROWTH

Both in Mexico and on a worldwide

water, regenerative agriculture and carbon footprint reduction, among other matters, as it actually happens with the company’s vehicle fleet, two

level, Danone engages in active efforts

cargo decks in trucks and reducing

to achieve its “OnePlanet. OneHealth”

the use of fossil fuels is focused on

ambition, focused on the wellbeing of

reducing the carbon footprint and other

Food

Danone México

emissions. Also, the plant in Irapuato runs on wind power. Danone also runs important projects

Currently, more than 500 Mexican producers from the state of Jalisco have become small entrepreneurs,

which have become a transforming

or the Madre Tierra (Mother Earth)

force in its social environment,

program, a regenerative and

as it has been with the Margarita

sustainable agriculture program

program, a sustainable strategy

offering a significant increase in

favoring milk supply by developing

productivity to small producer

small producers who lacked the

communities with strawberry crops

proper technical advice to increase

in Maravatio, Michoacan.

and improve their production.

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Danone México

Food

The “Madre T ier ra” prog ram benef its strawber r y c roppe r s i n Ma ravat i o, M i choaca n

Evolution and increasing digitization as a process facilitator Upcoming developments at Danone undoubtedly bring some kind of excitement amidst the evolution that

whom different distribution models are being developed, according to context and conditions. The arrival of the refrigerated vehicle becoming part of Danone’s distribution

the logistics and chain supply areas are network for smaller clients is servicing capable of displaying. The pandemic brought along new entrepreneurs that must be serviced and supplied, for

a recently discovered sector which seems to grow. For Danone it is highly important to offer

Food

Danone México

variety in its portfolio with water and other products able to contribute to the transformation of Mexicans’ diet and for consumers aware of the products they use. Undoubtedly, it is expected that Danone will continue adopting digital resources and directing efforts toward reducing any environmental impact. “Driving green tech helps a lot, that’ll be here in upcoming years, more digitization producing data that enables us to serve what clients need and demand,” finalized Carlos Caratachea, Supply Chain Director for Danone Mexico.

FOUNDED: 1919 (in France) INDUSTRY: Dairy and plant products, drinking water WEBPAGE: www.grupodanone.com.mx

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EVOLUTION OF OPERATIONS IN THE REGION

CONTRIBUTING GLOBALLY Produced by Jassen Pintado Interviewee Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

Bimbo Latin Sur consolidates its position as a Grupo Bimbo region where innovation shapes new processes and strategies that contribute to the global growth of the corporation and its brands.

Grupo Bimbo

Food

he global

Rodríguez Pauli has more than 15

presence of

years of experience in the industrial

Grupo Bimbo,

and Fast Moving Consumer Goods

the Mexican

sectors; he started in the Quality and

food giant,

Production Planning area for General

is known

Electric and now, with more than ten

not only by

years of experience in Grupo Bimbo,

processing

from planning and production up

products made with the best

to the position of Logistics Officer

ingredients under strict quality,

at Bimbo Iberia, where he led a

hygiene and safety standards, but

transformation of the supply chain, the

also by the way these products are

same process that he implemented in

distributed.

the South Latin region.

The Bimbo Latin Sur region is

“I joined Grupo Bimbo attracted by

no exception, bringing together the

the idea of working in a company with

markets of Argentina, Chile, Paraguay,

such powerful and beloved brands”,

Peru and Uruguay as a single

explained the executive.

organization. “Concepts such as investments

PORTFOLIO OF GROWING BRANDS

In recent years, Grupo Bimbo has

or digitization are resources that are

integrated brands that have been key

applied in the global and regional

to its presence in certain markets and

levels to transform operations,” said

to enrich its global portfolio.

Jordi Rodríguez Pauli, Logistics

The most outstanding additions

Regional Director for South America at have been NutraBien (in Chile) and Grupo Bimbo.

International Bakery (Peru), resulting in

Food

Grupo Bimbo

Grupo Bimbo | Ehtisphere nos galardonó por 5ta ocasión como la empresa más ética.

Concepts such as investments or digitization are resources that are applied in the global and regional levels to transform operations - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

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JUST WORK

PLAY WHILE YOU WORK

Food

Grupo Bimbo

Supplier Profile

the management of new product lines as well as new clients, in addition to adding experienced personnel to the company. “These two additions also pose a challenge to constitute the supply footprint in the operation, which requires an effort to unify information systems, production footprint

Ye a r E s t a b l i s h e d : M a r c h , 2 0 13

Industr y: Te c h n o l o g y s o l u t i o n s f o r the supply chain

Main Ser vices: Provider of sof t ware solutions for the optimization and control of the supply chain.

R e c e n t P r o ye c t s :

and distribution”, Rodríguez Pauli explained. SPEEDING UP THROUGH DIGITAL TRANSFORMATION

Digital transformation is one of the strategic initiatives to speed up processes. Bimbo Latin Sur has led the modernization of its ERP (enterprise

During this year we will implement our technological solutions i n m o r e t h a n 15 0 l o c a t i o n s i n Mexico and South America as p a r t o f t h e c o r p o r a t e i n i t i a t i ve s of our valued clients.

resource planning) in the cloud,

C E O/ P r e s i d e n t : D a n i e l B r avo H e r n á n d e z

that helps us foster collaboration

We b p a g e : w w w.evo l u c i o n i s m o. m x

equipped with a digital suite with useful applications for the supply chain. “We are creating a digital ecosystem between the links in the supply chain. Also, through this digital transformation, we want to accelerate

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Grupo Bimbo

Food

processes, increase our talent’s capacity and generate better results. We are delighted to bring this vision to the Company to make the most out of it”, said the executive. IDEAL CONTEXT FOR THE DEVELOPMENT OF NEW IDEAS

The size and coverage of Bimbo Latin Sur, regarding what Grupo Bimbo is in a global scope, provide the ideal conditions to develop and modify processes and new strategies to carry out pilot tests, and to be successfully optimized for subsequent tests in other regions. As a result, a mature end-to-end supply chain has been developed, aligned with the support of its experienced staff and its digitization, thus influencing the rest of the Group. “We are proud, as a team, to enrich Grupo Bimbo in this regard.

Grupo Bimbo

Food

We have the “mindset”, the drive and the need to try new ideas that help us to be more profitable and to grow - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

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Grupo Bimbo

Supplier Profile

We have the ‘mindset’, the drive and the need to try new ideas that help us become more profitable and to grow”, said Rodríguez Pauli.

2 0 12

BAKELAB, CONTACT WITH ENTREPRENEURSHIP AND INNOVATION

Industr y:

Bakelab, a startup accelerator for all

Ye a r E s t a b l i s h e d :

Digital Supply Chain engineering

Main Ser vices: R e s u l t- d r i ve n a n d a g i l e s o l u t i o n s f o r t h e digital transformation of supply chain s t r a t e g y, p l a n n i n g a n d e xe c u t i o n

R e c e n t P r o ye c t s : • Te n n e c o , A u t o m o t i ve , F o r k – f r e e pull system for line replenishment • R y d e r, 3 P L – P i c k i n g p r o c e s s o p t i m i z a t i o n t h r o u g h vo i c e p i c k i n g • Grupo Bimbo Chile and Brazil, F o o d – O p t i m i z a t i o n o f i n ve n t o r y a n d s e r v i c e l e ve l t h r o u g h s i m u l a t i o n • A B I n B e v, B e ve r a g e s - G a m i f i e d S & O P training for senior management • A B I n B e v, B e ve r a g e s - G a m i f i e d l a s t mile training for senior management • Grupo Bimbo Corporate, Food – Creation of a global standard for warehousing and distribution.

Par tners: E n r i q u e E l í z a g a y E r i c k Va l d e z We b p a g e : w w w. s c i - m ex i c o. n e t

In 2020, Grupo Bimbo launched of Latin America (which in Mexico is called Eleva and has already developed two generations of startup acceleration in the country), whose proposal was to identify projects capable of providing innovative solutions with the potential to generate an impact on the company. Both Grupo Bimbo in Mexico and the Latin Sur division supported blockchain, process mining and machine learning (artificial intelligence) projects. “Without a doubt, they have opened our eyes and make us think in a different way about how we want to use technology to improve processes,” said Rodríguez Pauli.

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Grupo Bimbo

Food

I joined Grupo Bimbo attracted by the idea

working in a company with such powerful and beloved brands of

- Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

CAPACITY TO OVERCOME THE PANDEMIC

As part of an essential industry, the Latin Sur organization and Grupo

Work was also performed to adapt the value chain, accelerating a number of processes based on concepts of digital transformation, such as the

Bimbo have, in general, deployed their opening of new e-commerce channels.

capabilities to face the conditions

Likewise, to maintain our commitment

imposed due to the global emergency

to ensure the availability of our

of COVID19. Security measures

products, we adapted production

were immediately implemented

to prioritize the most demanded

to prioritize the health of all of

categories, considering that people

the Groups’ employees.

are spending more time at home.

Grupo Bimbo

Food

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“RESITER and ECCOFEED MAKING THE CIRCULAR ECONOMY BECOME A REALITY”

RESITER present in Chile, Peru, Colombia and Uruguay We have recovered more than 2.5 MM tons of food waste, transforming it into animal feed and new products.

www.resiter.cl

Supplier Profile Number of Employees: 3.000 Ye a r E s t a b l i s h e d : M a r c h 19 8 2 Industr y: Resiter is a company dedicated to the Circular Economy through waste management. By recycling, revaluing and reusing, we help mitigate the environmental i m p a c t o f p r o d u c t i ve c o m p a n i e s , a n i n c r e a s i n g l y s e n s i t i ve i s s u e f o r t h e i r operational continuity and reputation. Main Ser vices: We w o r k s o t h a t t h e l e a s t p o s s i b l e a m o u n t o f waste - whether solid, liquid or dangerous - is d i s p o s e d o f i n s a n i t a r y l a n d f i l l s o r b u r i e d . We i n t e n d t o a c h i e ve t h e i d e a l o f “ z e r o w a s t e ” t h u s contributing to the sustainabilit y of the planet.

Food

Grupo Bimbo

“Thanks to the efforts of our prime collaborators, we were able to maintain our commitment to our customers and consumers, when they needed it most”, said the logistics director. CULTURE FOCUSED ON PEOPLE

Grupo Bimbo’s philosophy is to build a sustainable, highly productive and fully humane company; thus, its culture is people-centered. There is a

Recent Projects: Brand protection is one of the greatest a t t r i b u t e s o f t h i s R e s i t e r c o m p a n y. W h e n i t v a l o r i z e s w a s t e f r o m t h e f o o d i n d u s t r y, it eliminates all kinds of risks that could damage the brand. In its t wo plants, t h e c o m p a n y r e c o ve r s w a s t e f r o m t h e baking industr y and transforms it into a product for animal consumption. C a l a g r o : T h i s R e s i t e r c o m p a n y, c e r t i f i e d as company B, values mollusk shells and transforms them into high-purit y lime for agricultural soils. The product obtained is o f h i g h q u a l i t y, l o w h u m i d i t y a l l o w s i t t o be ef ficiently incorporated into the soil. Ve r d e c o r p : T h i s R e s i t e r c o m p a n y, i n i t s modern plant in Bulnes, transforms the pulp industr y waste into agricultural soil i m p r o ve r s , o b t a i n i n g a h i g h - e f f i c i e n c y p r o d u c t t o a c h i e ve a b e t t e r c r o p p r o d u c t i o n . A l l R e s i t e r p r o j e c t s h a ve Z e r o Wa s t e t o L a n d f i l l s a s a g o a l .

significant effort in training employees

President: R AÚ L A LC A Í N O / I N D U S T R I A L C I V I L ENGINEER, UNIVERSIT Y OF CHILE

challenges now and in the future

We b p a g e : w w w. r e s i t e r. c l

Rodríguez Pauli added.

and attracting the best talent. With this strategy, Bimbo Latin Sur’s Supply Chain team has been renewed in the last three years, nurtured both by the talent developed within the company to hold key leadership positions and complemented with external talent, generating a mix capable of aligning purposes. “Having the best talents to face the logistics and supply chain is crucial to achieve success”,

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With POSITION technologies and solutions, you have complete visibility into the distribution of your products. From the preparation of your load (picking), the responsible and safe behavior of your routes, and the delivery to the end customer can be controlled. With GEOTAB telematics technology, you have all the information you need to analyze and monitor the behavior of your fleet. Plus, with ROUTE Solutions, you can manage the last mile from route optimization to delivery certification. Operation accompanied by the Control Tower Service and its protocols for timely action, before the activation of critical events in each of the distribution stages. TORRE DE CONTOL

To learn more about POSITION solutions, visit our page:

contacto@position.cl

www.position.cl

RE100 INITIATIVE AND SUSTAINABILITY

Over two years ago, Grupo Bimbo

+56 2 22318283

achieving this purpose. In 2019, the largest solar roof in South America

joined the RE100 global initiative,

was inaugurated at the Bimbo bakery

which initially brought together 100

in Quilicura (Chile); and as from 2020,

companies (today there are about 300) a PPA (power purchase agreement) in the commitment to use electrical

has been in effect for the Argentine

energy from renewable sources in the

operations, which establishes the

totality of their operations by 2025.

supply of wind energy for all bakeries

The Bimbo Latin Sur region makes very important efforts in the path to

in the country. In addition to the RE100 initiative,

Food

Grupo Bimbo

Supplier Profile N u m b e r o f E m p l ye e s : 40+ Ye a r E s t a b l i s h e d : T h e c o m p a ny wa s f o u n d e d i n J u n e 2 0 0 0 Industr y: Tr a n s n a t i o n a l I n d u s t r y, f o c u s e d o n t h e p u b l i c a n d p r i va te s e c to r of goods and ser vices Main Ser vies: Te l e m e t r y s e r v i c e s , m o n i to r i n g , m a n a g e m e n t a n d c o n t r o l o f ve h i c l e f l e e t s , d e l i ve r y c e r t i f i c a t i o n a n d e m e r g e n c y r e a c t i o n m o n i to r i n g s e r v i c e s R e c e n t P r o ye c t s : • G r u p o B i m b o - Te l e m e t r y s e r v i c e s a n d d e l i ve r y c e r t i f i c a t i o n • J h o n s o n C o n t r o l s - M o n i to r i n g S e r v i c e s , i n te g r a t i o n f o r t h e t r a c e a b i l i t y of field management, implementation of specialized equipment in fleets • E m p r e s a s C a r oz z i - M o n i to r i n g s e r v i c e s , i n te g r a t i o n f o r t h e f o l l owu p a n d p e r f o r m a n c e o f t h e r o u te , m o n i to r i n g o f c r i t i c a l eve n t s • Pe p s i C o - Te l e m e t r y s e r v i c e s , f l e e t m a n a g e m e n t , m o n i to r i n g and management of irrigation in the conduction

We are creating a digital ecosystem and we are bringing this vision to the Company to make the most out of it - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

Grupo Bimbo develops a strategy based on its purpose of nurturing a better world through actions in the

C E O/ P r e s i d e n t : A n i b a l M o n t a l b e t t i M o l te d o

community, nature and its products.

We b p a g e : w w w. p o s i t i o n .c l

positive impact on the communities we

“Through this we seek to leave a operate”, said the executive.

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• Supply Chain integration • Integrated logistics • Multimodal transport: land, sea and air

comercial@mirtransuruguay.com.uy | www.mirtransuruguay.com.uy

FUTURE: INNOVATION AND GROWTH

In 2020, Bimbo managed to operate more effectively with the support of digital technology, in addition to performing certain

opening of the new Distribution Center in Chile, a fact that will undoubtedly impact the distribution footprint in this

processes remotely, considering

region, resulting in better operating

the restrictions of the pandemic.

standards. To achieve these purposes,

One of the purposes in 2021 for

the functions adapted for this goal are

the Latin Sur organization will be

professionalized and talents to reach it

to consolidate the digitization of

have been incorporated.

operations with a regional focus.

Another important point is the recent

“We will continue to implement

Grupo Bimbo

Food

Supplier Profile

N u m b e r o f E m p l o ye e s : 187 Ye a r E s t a b l i s h e d : 2 0 07 Industr y: Logística y distribución Main Ser vices: Tr a n s p o r te d e m e r c a n c í a s . C o m e r c i o i n te r n a c i o n a l . Recent Projects: N u evo C e n t r o d e d i s t r i b u c i ó n p a r a c l i e n te FN C d e 15 . 0 0 0 m t 2 . S e r v i c i o d e l 10 0% d e l a d i s t r i b u c i ó n d e G r u p o B i m b o U r u g u ay. P r e s i d e n t /C E O : Emilio Mirás We b p a g e : w w w. m i r t r a n s u r u g u ay.c o m .u y

w w w.the b os tonb r.com

Grupo Bimbo

Food

Joloda, Bimbo’s strategic Partner in the automation of loading and unloading in Chile

www.joloda.com

Food

Grupo Bimbo

Supplier Profile

innovative ideas in Grupo Bimbo, which is a laboratory helping the Company fulfill its mission, vision and purpose: to nurture a better world”, concluded Jordi Rodríguez Pauli, Supply Chain Director of Bimbo Latin Sur.

N u m b e r o f E m p l o ye e s : 2 5 0 a p p r ox . Ye a r E s t a b l i s h e d : 19 52 Industr y: Manufactura Main Ser vices: D i s e ñ o, Fa b r i c a c i ó n e I n s t a l a c i ó n d e S i s te m a s de Carga de Camiones Recent Projects: • Bimbo • U n i l eve r • P&G • Coca Cola • H e n ke l P r e s i d e n t /C E O : M i c h e l e D e m a t te i s We b p a g e : w w w. j o l o d a .c o m

FOUNDED:

1945 INDUSTRY:

FOOD WEBPAGE: www.grupobimbo.com/en jordi.rodriguez@grupobimbo.com

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ONE OF BRAZIL’S LARGEST BREWERIES With solid plans to grow nationally, the HEINEKEN Group invests in manufacturing capacity, logistical excellence, digitization and sustainability

Written by Flávia Brancato Produced by Jassen Pintado Interviewee Daniel de Oliveira, Logistics Director of HEINEKEN Group in Brazil

Beverage

HEINEKEN Group

perating in

to Daniel de Oliveira, Logistics Officer

Brazil for over

of the HEINEKEN Group, the recent

a decade, with

redesign of the distribution agreement

more than 13,000

with the Coca-Cola System, in

employees and 15

addition to digital transformation

production units in

projects and sustainability goals,

the country, HEINEKEN Group is the

including the neutralization of carbon

second largest player in the Brazilian

emissions, is part of the Company’s

beer market. The company has units

long-term vision for the country. “The

spread across 11 Brazilian states,

new agreement with the Coca-Cola

including 12 breweries, two micro

System will undoubtedly benefit

breweries and a concentrate unit for

our customers and consumers by

soft drinks. It recently announced

launching even more quality products

an investment of more than $190.5

on the market. In logistics, we have

million to expand its breweries and an

set a goal to increase the presence

additional $343 million to build a new

of electric trucks in our national

plant in the city of Pedro Leopoldo, in

distribution fleet, contributing to our

the state of Minas Gerais.

sustainability goals”, explained the

As part of its strategy for the future, the company has solid plans to

called “Drop the C” is to reduce the

continue growing in the premium and

environmental impact of the logistics

mainstream beer segments in Brazil,

chain and a gradual expansion

to ensure an increasingly profitable

expected until 2040.

and sustainable business. According

executive. The purpose of the project

Beverage

HEINEKEN Group

“

The new agreement with the Coca-Cola System will undoubtedly benefit our customers and consumers

“

by launching even more quality products on the market - Daniel de Oliveira, logistics Director of HEINEKEN Group in Brazil

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HEINEKEN Group

Beverage

LOGISTICS As a member of the HEINEKEN Group for six years, Oliveira remembers the challenges when he was still on the integration team for

and, with that, to establish our focus”. In the Transport area, dedicated exclusively to Distribution Centers, different technologies are currently

the acquisition of the former Brasil

being used and tested. Oliveira, who

Kirin. “The capillarity and strength of

is directly responsible for the team,

the old company’s distribution system

says proudly: “This year our systems

has always caught my attention. The

will be already learning which are

great challenge at that time was to

the best routes, real waiting times

unify the culture of both companies

and delivery for each customer,

Beverage

HEINEKEN Group

among other data. This will guarantee

devising major global strategies and

continuous improvement through

establishing a benchmark between

information technology systems”. Also

different regions that show similar

according to the executive, by the end

distribution characteristics.

of 2021, the electric forklift fleet will be

“A recent example of this was the

doubled in distribution centers.

creation of centers of excellence to

The distribution area also is

address, for example, issues related

assisted by the global headquarters,

to security in internal movement

which support different operations,

in warehouses on a global scale”,

providing technical subsidies while

summarizes Oliveira.

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HEINEKEN Group

Beverage

SUPPLIER DEVELOPMENT PROGRAM Aiming at developing suppliers and logistics partners for freight, one of the biggest highlights in recent years is the Carrier Excellence Program, which is part of the Primary

for Logistics Operators, annually recognizing outstanding performances nationwide. EVOLUTION With the evolution based on three

Distribution division. In Secondary

pillars: continuous improvement,

Distribution, Oliveira highlights the

development of processes and

“Heineken Formula”, a program that

people, investment in security, people

establishes conditions of excellence

and programs have always been

Beverage

HEINEKEN Group

priorities. The company implemented

which will also be reflected in the

a major project with the purpose

Logistics area. “We have organized

of developing its employees and

six committees with the attendance

identifying the most appropriate

of more than forty people from all

positions for each person, considering

regions of the country, from different

their skills, career goals and diversity

seniorities and areas of expertise. I

aspects. In March of this year, the

am sure that this program will boost

HEINEKEN Group announced the

the development and diversity of our

goal of reaching 50% of women

logistics talents in the coming years”,

in leadership positions by 2026,

said Oliveira.

“

Respect for people and the planet is our main value,

since we believe that investing in the country goes beyond creating jobs and contributing to the economic activity

- Daniel de Oliveira, logistics Director of HEINEKEN Group in Brazil

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Additionally, there’s also progress in the Digital department with the implementation of machine learning and artificial intelligence technologies to improve productivity and the quality of delivery to points of sale. SOCIAL RESPONSIBILITY The robust history of HEINEKEN Group’s social projects on several fronts includes partnerships with NGOs, startups and other companies aiming at promoting social wellbeing. In this regard, Oliveira stated: “Respect for people and the planet is our main value, since we believe that investing in the country goes beyond creating jobs and contributing to the economic activity.” Since 2019, the company has maintained a partnership with Brazil Beer Institute (Instituto da Cerveja Brasil - ICB), with the purpose of democratizing knowledge of beer in

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HEINEKEN Group

Beverage

the country. “With the support of Leandro Sequelle, social educator and founder of Graja Beer, a craft brewery on the outskirts of São Paulo, we created the beer training program for residents of the periphery”, stated the executive. The main purpose of this project is to make knowledge of brewery a gateway to job opportunities in the sector. More than 30 classes in total will graduate by 2023 and 50% of the job openings should be filled with women from Brazilian peripheries. “We have also sponsored an initiative focused on the circular economy, in partnership with Startup SO+MA and with the local government of the city of Salvador (state of Bahia)”, added the executive. SO+MA Vantagens was organized in 2020 and acts as a completely free incentive program in which registered people score according to the recyclable material they deliver, such as PET bottles, aluminum cans, plastic, iron, paper, cardboard, glass and used oil. Participants accumulate points that can be exchanged for various services, such as professional courses, medical examinations, basic food and hygiene products.

HEINEKEN Group

“

Beverage

My main award is to be able to build great teams in this company and to be able to see them grow both personally and professionally

“

- Daniel de Oliveira, logistics Director of HEINEKEN Group in Brazil

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C tabs Transportes

TRANSPORTING WITH EXCELLENCE Road transport throughout the national territory. General cargo, special and indivisible cargo.

Since 2002 www.cootabs.com.br 11 40298746 • 11 40283179

Beverage

HEINEKEN Group

IMPACTS OF THE PANDEMIC Last year, the HEINEKEN Group

Good) action also helped bars and restaurants across Brazil to face the

directed efforts on mitigating the

enormous challenge posed by social

impacts of the COVID-19 pandemic.

distancing. In total, the initiative

The Company considered taking

transferred more than $3 million to

care of its personnel as a priority and

more than seven thousand bars.

therefore, implemented a series of

“Bars and restaurants are crucial for

support actions for employees and

the Brazilian economy and for our

their families. These actions included

Company. For this reason, we help our

the immediate work leave of people

customers in all the countries in which

belonging to the risk group and

we operate”, completes Oliveira.

access to a Health team available 24 hours a day. To support society and business

The Company also donated $850,000, which was doubled by the National Social Development

partners, several initiatives and

Bank (BNDES), totaling $1.7 million,

unprecedented partnerships have

for the opening of four oxygen

emerged. For example, 16 thousand

plants in the country, in addition

liters of alcohol originated from

to donating equipment and IPE

breweries were donated to Unilever

for 40 philanthropic hospitals in

and transformed into hand sanitizers

critical condition. “We allocated the

to support the hygiene routine

sponsorship budget of Rock in Rio,

of families in socially vulnerable

which has been postponed, for this

communities all over Brazil.

important action”, explains Oliveira.

The “Brinde do Bem”(Gift of

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The payment solution for those who don’t want to live in the past Paying for supplies with Ticket Log is more practical, modern and secure. Through the Minha Mobilidade app, payment for fuel is made by cell phone and does not require the use of a physical card. In addition to being practical, the Digital Payment reduces physical contact, bringing more security to everyone. And for Heineken, paying digital is a criterion when it comes to fueling.

Pagamento Digital Ticket Log

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PROFESSIONAL CAREER www.facchini.com.br

Graduated in Electrical Engineering from Universidade Estadual do Rio de Janeiro, Daniel de Oliveira admits that, since an early age, he knew that his career would be more focused on business than related to a purely technical or specialized vision of the college certificate. Following this prediction, his education did not stop there. First, he got a post-graduate degree in Business Management from IBMEC (Brazilian

HEINEKEN Group

Beverage

Institute of Capital Markets); then an MBA in Finance from INSPER (Institute of Education and Research); a continuing education course in Logistics and Supply Chain from MIT (Massachusetts Institute of Technology); as well as a course on Omnichannel and Trade Marketing at Fundação Getúlio Vargas. “And this year I am starting a new MBA in Digital Business at Universidade de São Paulo - USP”, added Oliveira. Throughout this path, the Logistics

FOUNDED:

1873 INDUSTRY:

BEVERAGE

Officer has carried a respected background, having worked for TV Globo, AB-Inbev where his knowledge and experience with

WEBPAGE: www.heinekenbrasil.com.br

logistics matured -, L’Oréal and, for the past six years, for the HEINEKEN Group. “My main award is to be able to build

great teams in this Company and to be able to see them grow both personally and professionally, in an inclusive and collaborative work environment, where everyone has the psychological security to express an opinion and positively contribute to our result”, concludes Oliveira.

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High

standards and flexibility combined into success

The Krispy Kreme franchise in Panama makes the most out of the global support from the company’s headquarters and brings its own creative twist, delivering astonishing results Produced by Jassen Pintado

Written by Mateo Rafael Tablado

Interviewee Eduardo Escobar, General Manager of Krispy Kreme in Panama

Food

Krispy Kreme

he Krispy Kreme

purchase Krispy Kreme products. This

brand was created

earned Krispy Kreme Panama the Best

more than 80 years

Opening Worldwide award in 2017, on

ago in North Carolina, behalf of the company’s headquarters. with the original

“This event thrusted us into the

glazed donut as

news for weeks after the opening,”

its cornerstone.

commented Eduardo Escobar, General

Throughout the years, Manager of Krispy Kreme in Panama.

the company’s expansion has led to presence in more than 35 countries. The successful run for the Krispy Kreme franchise in Panama began with

leadership Originally from El Salvador, Eduardo

the opening of its first store in 2017,

Escobar earned a Bachelor’s degree

located in the Costa del Este exclusive

in Marketing from Dr. José Matías

residential area. Five years later, Krispy

Delgado University, in his home

Kreme has nine stores in Panama City.

country. Escobar also obtained an

Before the first location opened its

MBA from the Francisco de Vitoria

doors, the Bárcenas Group worked for

University (Madrid, Spain). His body

two years in preparation to launch the

of work includes stints in industries

brand after obtaining authorization on

such as real estate, advertising and

behalf of Krispy Kreme to operate the

for global brands such as Pizza Hut

franchise in Panama.

(in El Salvador and Guatemala), KFC

The store’s opening attracted lines of 500 to 600 customers, eager to

Creative, experienced

(Guatemala) and for Krispy Kreme, in Panama.

Food

Krispy Kreme

Our specialty is creating experiences, making donuts and selling them - Eduardo Escobar, General Manager for Krispy Kreme in Panama

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Krispy Kreme

Food

Besides the Best Opening Worldwide award in 2017 and a “Melonhead” for

Krispy Kreme is no different

achievements in innovation -both from

from other franchises in regards to

Krispy Kreme-, Escobar was selected

keeping every single detail consistent

by Central America’s “Estrategia y

with the brand’s concepts besides

Negocios” magazine as one of the

product quality.

100 leaders in marketing for this

Standards and flexibility

But the brand’s flexibility allows

territory after introducing Krispy

blending with local culture to

Kreme in Panama.

improve its positioning, allowing also

Food

Krispy Kreme

adaptations into local vernacular along

took place in popular places in town,

other efforts contributing to reaching

shopping centers, points of interest,

the brand’s target audience.

plazas, busy streets and avenues.

One of the brilliant strategies linking the brand with the city of Panama’s inhabitants was the activation

A timely, transparent operation The joy for Krispy Kreme products

campaign in which entire boxes filled

lies in its freshness, the bakery

with products derived from new hires’

delivers new products twice a

training sessions were given away. This

day (mornings and evenings),

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“Strategic Creativity for your Supply Chain” 4M Food Solutions is a new business, 100% Panamanian, that with the energy, creativity, and experience of its founder, Miguel Quintero, will surely conquer new challenges within the segment of Food Service focusing on the 4M’s of the industry – Money, Market, Menu and Management. It is a great proposal with personalized solutions for each client, providing safety and an excellent service. Follow us: 4mfoodsolutionspty mquintero@4mfoodsolutions.com www.linkedin.com/company/4mfoodsolutions

Miguel Quintero CEO of 4M Food Solutions

Supplier Profile

N u m b e r o f E m p l o ye e s : 12

Ye a r E s t a b l i s h e d : 2021

Industr y: Logística y Distribución

Main Ser vices: S e r p r o ve e d o r d e t o d a l a c a d e n a d e s u m i n i s t r o d e t u n e g o c i o (c o m p r a s , i m p o r t a c i ó n , a l m a c e n a j e , ve n t a s y d i s t r i b u c i ó n) . ¡ S o l o d e d í c a t e a ve n d e r !

Recent Projects: Incorporación a nuestro por tafolio de clientes ser el operador logístico en Panamá de la franquicia internacional Krispy Kreme

President: M i g u e l Q u i n te r o Email: m q u i n te r o @4 m f o o d s o l u t i o n s .c o m

Food

Krispy Kreme

guaranteeing freshness to every

developed hidden stores which

customer.

increased coverage for delivery orders.

Most of the Krispy Kreme locations

The strategy consisted in renting

open to the public are also bakeries,

low-cost properties where finished

and customers can take their children

products are delivered every day and

to witness the production process

set up to prepare beverages from

before buying just-baked products.

the menu without being open to the

Bakery stores display a “Hot Now”

public. These locations are intended

neon sign, letting customers know

for delivery-only purchases.

that doughnuts are just leaving the production line.

The dark kitchen strategy earned an award for innovation from the brand’s headquarters in early 2021.

Dark kitchen, an award-winning strategy Krispy Kreme’s headquarters also displayed its flexibility by allowing

Centralized supply for quality control Consumables and materials for

the Panama franchise to run its “dark

preparation of Krispy Kreme products

kitchen”, a model which -with more or

are centralized in the company

less variations, even in the concept’s

headquarters in North Carolina,

name- has gained popularity in the

ensuring the best available ingredients

industry. The Panamanian operation

for each donut’s production. Global

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Krispy Kreme

Food

orders are collected and sent on

the same quality in every market for

consolidated freight in high volumes.

product quality, brand identity and

The company deals directly with

other matters.

suppliers, which results in all ingredients being imported into

Each department in every country can access the staff at the

Panama. Making these goods reach its headquarters directly to deal with final destination is a different matter. “In this part is where local strategic

specific subjects in every area. The data exchange is a key

partners rise to the occasion, as

aspect, as the company shares

it happens with our raw material

specific KPIs monthly, with leading

distributor. Our specialty is creating

markets exchanging information to

experiences, making donuts and

be applied in countries with room

selling them, theirs is logistics,” the

for improvement in certain aspects,

executive explained.

adding to best practices. This way, information does not flow only

Global support network As well as global standards are carefully maintained as a brand, in the same way Krispy Kreme offers wide

between headquarters and global locations, but also among operations in each country. “We are able to propose pilot

support in every area to its affiliates,

programs, and if one of them works,

be it training, marketing, operations,

then these are escalable at a global

human resources and others, including level; like the dark kitchens, a program location architecture, maintaining

we were authorized to test-run, it

Krispy Kreme

Food

The challenge for ourselves is to innovate, and reinvent ourselves continuously - Eduardo Escobar, General Manager for Krispy Kreme in Panama

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Krispy Kreme

Food

Krispy Kreme

The dark kitchens worked, we earned an award,

and now it’s going to be implemented worldwide - Eduardo Escobar, General Manager for Krispy Kreme in Panama

worked, we earned an award, and

Kreme Panama first reopened

now it’s going to be implemented

once a week, then twice a week,

worldwide,” Escobar declared.

until the operation could run on a daily basis again.

Surpassing the pandemic Consequences from COVID19 were

Within the company, some movements contributed to discovering

felt worldwide. Panama stands out for

new skills within the hired staff, which

having enforced very strict measures,

shares a commitment to pull together

including a six-month quarantine when through difficult times and has the pandemic just began. Compliance with these measures

positively transformed some habits. “The pandemic contributed to

implied a halt in operations until the

reinventing ourselves as a company,

government began to allow a gradual

to reinvent processes, to reinvent our

opening to essential activities. Krispy

structure,” the executive added.

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Krispy Kreme

Food

New hires with a purpose Krispy Kreme’s support to its

the pandemic, and the company stepped up to make sure the entire

personnel in Panama is displayed

staff could take home that same

with actions going farther than

amount of money.

existing commitments by law. The

But probably the most notable

company has gone the extra mile for

contribution Krispy Kreme provides

employees that also deliver an extra

to its staff is the future plans for new

effort. One of these examples came

hires, considering mid- and long-

when not every employee qualified for

term paths. The company plans

government’s stimulus payment during the possibility of climbing to new

Food

Krispy Kreme

All ingredients are supplied f ro m t h e b ra n d’s headquar ters, ensur ing product qualit y wor ldwide

positions since prospect evaluation

strength and heart lies within

and hiring. This strategy has delivered

the people working for us,”

valuable results not only in operational

Escobar commented.

positions, but also for management roles, as there are team members who have reached mid-management

Expansion and challenges Beyond previously-set goals, the

positions after entering the company

pandemic became a game-changer

two levels below.

in every industry. In Panama’s case,

“The company has a focus on its staff, we know that the company’s

Krispy Kreme’s strongest competitor, precisely in the doughnut specialty,

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Aloha Table Service and Quick Service are easy to use We offer advanced solutions that reduce POS training time. Increase your restaurant’s efficiency while maximizing the value of your investment. ADVANTAGES • Advanced built-in redundancy - prevents loss of accounts and equipment misconfiguration • Each team has the ability to operate autonomously in the event of a server crash (offline) • Easy restore mode (online) • Multi-warehouse inventory, through the NBO cloud application. • Real-time management reports with mobile access from your cell phone using the Pulse and Insight cloud applications • Graphical user interface: configurable menu, order entry and automatic modifiers • Simple charges, mixed or split bills • On-screen keyboard for special instructions • Different input options such as card, secret code and bimetric

Integrated System Technologies, Inc. Santa Maria Business District, Torre Argos Telephone: (507) 303-5555 • www.istech.com.pa e-mail: ventas@istech.com.pa

closed its operations countrywide,

production level. This goal is being

which does not necessarily translate

achieved successfully.

into good news, since it was also a global brand. This drove Krispy

expanding the business along

Kreme Panama into setting a series of

Panama, going beyond the nine stores

challenges in which its main reference

currently operating in the country’s

is its own operation.

capital.

On one side, a 100% recovery plan was set for 2021, reaching the same

And the other goal is to keep

The management’s vision is to keep evolving, coming up with better

Krispy Kreme

Food

K r ispy K reme creates devel opment p lans fo r new hi res

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Krispy Kreme

Food

The company has a focus on its staff, we know that the company’s strength and heart lies within the people working for us - Eduardo Escobar, General Manager for Krispy Kreme in Panama

Food

FOUNDED:

1937 (in the U.S.)

INDUSTRY:

Food WEBPAGE: www.krispykremepanama.com

ideas to remain in the market as a relevant, appealing brand, far from believing that less competition will turn them into the only option for consumers. “The challenge for ourselves is to innovate and reinvent ourselves continuously,” concluded Eduardo Escobar, General Manager for Krispy Kreme in Panama.

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The mission to deliver the best meat to the

global market

Black Bamboo Enterprises consistently improves its production and expands its market globally, factors contributing to continue being a successful benchmark among Argentine meat producers

Produced by Jassen Pintado Written by Mateo Rafael Tablado Translated by Flávia Brancato Interviewee Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

Black Bamboo Enterprises S.A.

he south of the

Global Group, one of the most

Santa Fe province,

important food companies in Brazil

in Argentina, is one

until it was acquired in mid-2016 by

of the country’s

a consortium based in China and

areas where the

managed to increase a traditionally

best cattle for meat

good production, supported by the

consumption are

high quality of its product.

raised, and the small town of Hughes

“Today we are owned by a Chinese

- of just 5,000 inhabitants - is home to

group, with this group we have greatly

one of the most important company

improved the export performance

exporting this food variety.

and volume,” said Luis María Medina,

Black Bamboo Enterprises S.A. is the name that since 2016 has been one of the most important

Food

Business Development Officer of Black Bamboo Enterprises S.A. Luis María Medina studied

meatpackers in Argentina at the

veterinary medicine at the National

export level. The historic plant,

University of Rosario and he is

which has been operating for over

also a senior technician in the food

60 years, changed ownership several

industry, graduated from the National

times, from Argentinean livestock

Technological University. He also

producers to being owned by a

holds a certificate in beef production

company of British origin in 2004,

and has more than 30 years of

whose optimization enabled the

experience in the food industry, being

plant to reach the BRC (British Retail

specialized in beef cattle. In addition

Consortium) standard. In 2007, the

to his outstanding work in the Hughes

company became part of the Marfrig

meatpacker, Medina also worked

Food

Black Bamboo Enterprises S.A.

La nueva marca de un frigorífico histórico

for the former Compañía Elaboradora

PRESENCE IN GLOBAL

de Productos Alimenticios de Argentina

AND DOMESTIC MARKETS

(CEPA), in the same industry, and later on

Meatex and Hughes are brands that,

for Quickfood and Marfrig, before Black

in different presentations, stand for the

Bamboo became property of a Chinese

company around the world. Black Bamboo

consortium

Enterprises has all the authorizations and

“I have experienced all areas, I know the

sanitary, food and commercial certifications

company’s entire operation from all angles”,

from Argentina’s authorities, and it stands

said the executive.

out for exporting these meat products --

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Food

Black Bamboo Enterprises S.A.

“With this group we have greatly improved

- Luis María Medina, Business Development Officer of Black

the export performance and volume”

Bamboo Enterprises S.A.

considered among the best in the world -- to Brazil, China, Israel, the

and country. “Our main business fluctuates

United States and Europe, in addition

between China and Israel in volume

to the countries bordering Argentina,

and revenue. There are people who

among others.

improve their purchasing power and

Reaching so many markets implies

the first thing they want is to eat

challenges that go beyond the

better, and to do this, red meat protein

preparation of a high-quality product,

is the most valued of them all”, said

originated from animals with an

Medina, who added that efforts by the

excellent diet and that have undergone company have more than doubled the

special care, and also requires

production capacity, increasing annual

compliance with a series of standards

revenue from US$40 million to US$

and certifications in each region

130 million.

Black Bamboo Enterprises S.A.

Food

The company holds the most demanding cer tif ications both in the domestic ma r ket and fo r expo r t to Ch i na, Eu rope, I s rael and other countr ies

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At Lidergas we provide a different energy We commercialize propane gas in bulk gas tanks and cylinders for industries, agriculture and families. Every customer that needs to generate combustion or heat is important to us. We provide a different energy.

0800 666 54337

11 6120 2282

Supplier Profile

N u m b e r o f E m p l o ye e s : 40

Recent Projects: 1. D e ve l o p m e n t a n d i m p l e m e n t a t i o n o f a c o m p r e h e n s i ve f i r e n e t w o r k . 2 . E x p a n s i o n o f p r o d u c t s t o r a g e c a p a c i t y, quadrupling the previously existing one. 3. Incorporation of the fractionation and commercialization of Butane Gas, with a strong commercial impact on our arrival at home user s. 4. Automation of the product fractionation process. 5 . I n c r e a s e i n t h e f l e e t o f o w n t r u c k s , t o m a ke supply and distribution logistics more efficient. 6 . A m b i t i o u s i n ve s t m e n t p l a n t o expand our packaging park.

President: M a r i s a Pa c i n i We b p a g e : h t t p: // l i d e r g a s .c o m . a r

Food

Black Bamboo Enterprises S.A.

RESOURCES TO OPTIMIZE OPERATIONS Increases in Black Bamboo

SUPPLIERS: PROVEN QUALITIES Black Bamboo chooses suppliers and strategic partners based on the

Enterprises’ production and, therefore, key requirements of quality of product in revenue are the consequences of and services. investments in certain activities. In 2019, the company invested

The same spirit of service and communication is reflected in the

in a rotating restraint box with Kosher

companies that collaborate with

specifications, which contributes

Black Bamboo, keeping the senior

to beef exports to Israel’s market.

management’s channels open,

Two packaging warehouses were

thus making collaboration and

also built and equipped for the

transactions easier.

company’s products. Management-wise, operations are

MORE THAN A LINK supported by a SAP system, and there WITH THE COMMUNITY, A LANDMARK IN TOWN is a SAP module for specific tasks The meat processing plant has such as management, foreign trade, maintenance, human resources, and

established ties with the community

others. Other software used in Black

for quite some time, leading to

Bamboo’s activities is BeefTrazz,

constant contact with institutions such

useful for full meat traceability.

as the city council, local hospitals,

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We are in Business to Protect, We Solve Critical Packaging Challenges, We Will Leave Our World Better Than We found it Sealed Air brings together best-in-class packaging solutions, automated packaging equipment, and customized services to create a better, faster, safer, and smarter global supply chain.

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VS95TS

BL77T

Food

Supplier Profile

the police force and other entities. In addition to these links, Black Bamboo Enterprises employs 600 workers directly and another 150 indirectly, making it not only the most important source of employment in Hughes, but

N u m b e r o f E m p l o ye e s : 16 . 5 0 0

also in the area south of Santa Fe. Black Bamboo offers good salaries,

Ye a r E s t a b l i s h e d 19 5 7

performance bonuses - which have obviously broken records in recent years

Industr y: Packaging industr y

Main Ser vices: Packaging solutions, equipment, ser vices and automation to provide protection for supplies and food

Recent Projects: Sustainability commitment 2025: • I n ve s t m e n t i n i n n o v a t i o n : D e s i g n a n d d e ve l o p p a c k a g i n g s o l u t i o n s t o b e 10 0% r e c y c l a b l e o r r e u s a b l e . • E l i m i n a t e p l a s t i c w a s t e : A c h i e ve a n a m b i t i o u s t a r g e t o f 5 0% a ve r a g e r e c y c l e d content in all packaging solutions, of which 6 0% i s p o s t- c o n s u m e r r e c y c l e d c o n t e n t . • Collaborate for Change: Lead collaborations with par tner s around the world to increase recycling and reuse rates.

President & CEO: Te d D o h e ny

- and other fringe benefits, including an employee dining room with excellent quality options, as well as significant discounts at the butcher shop recently opened by the company to the public at large. The company also has a trade school open each year to new students, where they learn all the tasks and activities carried out in the meatpacker, such as slaughtering, all about meat cuts and food handling, among others. “For the city’s people, to work at the meatpacker is a good job opportunity. People have the possibility of not

We b p a g e : w w w. s e a l e d a i r.c o m

migrating. If I didn’t have this place to work, I would have to migrate to another

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101

Black Bamboo Enterprises S.A.

Food

part of the country”,

Enterprises’ work, both within

explained the executive.

the company and with the industry’s environment.

FUTURE PLANS, THE ROAD TO A GREEN OPERATION AND NEW MARKETS The next few years raise good expectations for Black Bamboo

There are people who improve their purchasing power and want to eat better, and red meat

protein is the most valued of them all - Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

102

On the one hand, it is moving towards a more environmentally friendly operation by converting all gastric material from cattle into compost, taking steps towards

Food

Black Bamboo Enterprises S.A.

achieving zero environmental impact. Another project already started is

start-up of a plant purchased a few years ago in Vivoratá, a town near the

the construction of a carton freezer,

city of Mar del Plata, in the province

a dynamic freezing tunnel to provide

of Buenos Aires. The reopening of this

high cold capacity to the plant.

plant implies work not only with cattle,

Expanding its operations through the Argentine territory, the company acquired and is already working on the

but also with pigs, pork meat has high demand in the Eastern market. And to expand Black Bamboo’s

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103

Black Bamboo Enterprises S.A.

The Meatex and Hughes brands, in thei r dif ferent cuts, are benchmarks in the national and inter national beef ma r kets

104

Food

Black Bamboo Enterprises S.A.

FOUNDED: coverage in new markets, work is being performed to enter the United States market, a plan whose strategy requires certified quality cuts, such as the black angus. “Argentina is having a very good development regarding the meat

1968 2016 AS BLACK BAMBOO ENTERPRISES S.A.

INDUSTRY:

FOOD CATTLE PRODUCTION

industry, it has a very important future. Argentine meat is a trademark in the world. There is a great demand for beef, the entire Argentine industry is expecting to achieve even a better

WEBPAGE: www.bbe-sa.com.ar

performance”, concluded Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

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105

Boston Business Review

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