BBR | Magazine - March Edition 2021

MARCUS DANTUS:

Successful investor in

&

Shark Tank

March 2021 | www.thebostonbr.com

GLASSDOOR’S TOP 10

companies to work for in the USA

SAMSUNG GALAXY S series phones and its evolving cameras

VALUEGENERATING CAPABILITY

WHO WE ARE Managing Director

Social Media Director

Jassen Pintado

Maria Elena Gastelum

Creative Director

Content Coordinator

Omar Rodríguez

Alicia Barrantes

Editor in Chief

Project Directors

Rafael Tablado

Ana Macfarland David Alarcon

Finance Director

Giuseppe Modenesi

Christina Schoch

Lucy Verde Marcelo Modenesi

EDITOR’S LETTER: March 2021

As the year keeps running, we are aware

startups. Dantus currently heads StartUp

of the transformations we’ve been subject

México and stands out as one of the

to since approximately a year ago, though

investors in Sony TV’s Shark Tank Mexico.

in some places we begin to feel free of the

Marcus has been involved in developing

imposed quarantine restrictions. There’s

successful, innovative business ventures in

more than one vaccine out there in some

Mexico and abroad since the 1990s.

countries as there are individuals on the

Another interesting feature you’ll find in

move to receive a shot and avoid the

this issue is Glassdoor’s top 10 companies

disease.

to work for in the U.S. in a year in which

We’re proud to share the great work

labor was certainly affected, with business

and the way our friends at DeAcero and

relying on IT more than ever to adapt to the

DeAcero Logistics step up to transform into

circumstances and keep running,

an “outside in” company, centering their operations around client satisfaction.

Also, Mexican entrepreneur Marcus Dantus took a few minutes to share with us his approach to business ventures and

And we suggest you take a ride down memory lane as we share the evolution of Samsung’s Galaxy S smartphone cameras.

Enjoy reading the Boston Business Review!

Mateo Rafael Tablado, Editor In Chief at The Boston Business Review Email: rafael.tablado@thebostonbr.com

w w w.the b os tonb r.com

3

ARCHITECTURE AND CONSTRUCTION, DEDICATED TO MAKING YOUR BUSINESS MORE SUCCESSFUL. Architecture company dedicated to design and construction, with extensive management in sectors such as Retail and Workplace. Our methodology is based on experience and the will to make your business more successful.

blaqplus.com

Ta b l e o f C o n t e n t s

Marcus Dantus

8.

64.

LEADERSHIP

18.

26.

36.

58.

TOP 10 best places to work in the United States, according to Glassdoor

FINANCE IDB facing changes brought by new president Mauricio Claver-Carone

MANFACTURING

CONSTRUCTION On the road to clean construction

TECHNOLOGY

80. w w w.the b os tonb r.com

5

Reduce risk and increase your chances of success with DP ENTERPRISE SOLUTIONS as your technology partner.

Our multidisciplinary team accumulates more than 20 years of consulting experience, providing each of our clients with great added value in a multitude of public and private sectors.

Extensive experience in SAP environment implementation, migration and maintenance projects.

We offer “End to End” solutions to clients by defining business processes, strategic consulting, implementation of technological solutions and control of each of the projects through the implementation and execution of project offices.

We respond to the technological needs of companies, accompanying them, through strategic consulting, on their way to digital transformation, totally necessary for their growth.

Dynamism, Experience, Quality, and Innovation at the service of our clients.

THE FUTURE OF YOUR COMPANY...

BEGINS TODAY.

contacto@dpes.es | www.dpes.es

MARCUS

VISION AND ENTREPRENEURSHIP BEYOND BORDERS

Leadership

Marcus Dantus

Marcus Dantus shows why continuous success is brought about by experience.

Throughout his career he’s been involved in innovative ventures

T

o the general public, Marcus Dantus is known for appearing in Shark Tank México, but even before

taking part in the thrilling reality show on Sony TV, Marcus Dantus made a name for himself as an entrepreneur since decades ago, after developing businesses with high potential resulting in success, and engaging in projects displaying such traits as innovation, creativity and becoming a solution to one or more problems.

“I’m an entrepreneur, I’ve been

through college, majoring in Computer Science at ITESM (Monterrey Institute of Technology and Higher Education) and also earning a bachelor’s in Communications with a specialization in Film, at the University of Pennsylvania.

“I’ve seen too many businesses, thousands of pitches, thousands of business models, which brings me a greater vision about what businesses need,” the investor declared.

helps to boost businesses, since I

SOLID INVESTMENTS THRUSTING TALENT After Dantus’ first ventures toward

know what kind of problems they face,”

becoming an Internet pioneer in Mexico

Dantus explained.

-through the Mexico.com website and

through all of this, and obviously that

10

The Shark Tank celebrity went twice

March 2021

the Latin American Telecom enterprise-,

operates in 170 countries; he is Head

online phone solutions such as Simitel

of Latin America for Angel Labs, and

and Peerant followed. He was also

he was a member of the board for non-

appointed as CEO for medical device

profit Ashoka.

creators Innovamédica, a position he held for three years.

Once into the second decade of the 21st Century, Dantus joined Wayra,

“To be chosen to represent Mexico in an important, worldwide organization such as GEN is important,” the entrepreneur commented.

Telefónica’s business incubator, helping drive startups from Mexico through the Iberian telecom giant’s platform.

Dantus currently heads StartUp México (SUM), a platform that offers innovation for entrepreneurs, the company’s success relies on financial support from Dux Capital, another

TALENT AND OTHER FACTORS TO EVALUATE The successful entrepreneur believes talent is to be evaluated once its combined as a team, considering aspects such as each partner’s level of expertise about the venture and how

of Dantus’ companies, poised to accomplish 14 investments during 2021.

“Our greatest success in SUM is the number of companies we’ve created, all the people we’ve been able to help, and our territorial expansion,” Dantus said.

The entrepreneur is also in charge of the Mexican chapter for the Global Entrepreneurship Network (GEN), which

w w w.the b os tonb r.com

11

Marcus Dantus

Leadership

each individual’s knowledge adds to the

“I take notice of the whole team; when

whole; talent should also be assessed

you deal with only one individual, you

according to the specialization level

must perceive aspects such as ethics,

in a determined subject, as in the way

willingness to listen, how passionate

they are poised to answer any question

they are about their project and the

derived from the problem to be solved

knowledge they possess about such

by their business model, what kind

matter,” Dantus explained.

of market is there for it and how is it different from similar efforts.

OUTSTANDING VENTURES Among Marcus Dantus’ recent investments, there are ones getting

KEYS TO A SUCCESSFUL BUSINESS VENTURE • There’s a purpose beyond just earning money • It solves a problem • There’s some kind of innovation to it • There’s a great team backing it • It happens in the proper place and moment

12

March 2021

some attention, such as Play Business, a crowdfunding platform whose stocks have notably risen. Another venture bringing a significant ROI is the PlayQ gaming platform.

Other standout ventures include Mozper fintech platform and the Epica platform for AI, both companies have been supported by Dux Capital. Dantus also foresees success for Paradise, whose outlets offer CBD, cannabis and other hemp products.

I’M AN ENTREPRENEUR, I’VE BEEN THROUGH ALL OF THIS, AND THAT HELPS TO BOOST BUSINESSES, SINCE I KNOW WHAT KIND OF PROBLEMS THEY FACE TIENEN - Marcus Dantus

w w w.the b os tonb r.com

13

Marcus Dantus

Leadership

SHARK TANK: THE THRILL OF INVESTMENTS AND COMPETITION Marcus Dantus has brought nothing but thrills to Sony TV’s reality show.

Among the success stories he’s been involved with in Shark Tank, he recalls Señor Dog, a training product for pets; and the easy and practical suitcase, a unique product predating an exciting development and chance for success.

The show has also brought Dantus a couple disappointments. One of them was the healthy tuna franks project, as he was absent from that episode, and the Chorizos DM Toluca delicatessen, whose team picked Arturo Elías Ayub’s proposal over Dantus’ and the rest of the “sharks”.

“They wouldn’t take my proposal, they picked other sharks and that hurt a bit...

I feel those are very good businesses,” the entrepreneur said.

TYPICAL ERRORS FROM ENTREPRENEURS • Working individually or with too many partners • Profit being the only purpose of the venture • Being unaware of the customers’ needs • Disputes among partners

ROADBLOCKS IN BUSINESS’ WAY There are businesses whose lifespan ends, according to Dantus, when they can no longer repeat the same rate of success, when there’s not enough market for them or when they become obsolete.

And all of these may happen to businesses which actually got a start.

Nevertheless, there are plenty of ideas and projects that never get that start.

Dantus blames lack of support to SMEs

14

March 2021

in Mexico and many other countries; he also mentions the reduced markets, besides other factors such as economy and systemic problems in many countries like corruption and the lack of support from a legal system favoring entrepreneurs, among other matters in the way of business.

“There are also cultural matters, such as a lack of tolerance for failure, punishment for success, investors’ unwillingness to take a risk, the lack of financial options... I feel all of these can be serious disadvantages,” Marcus Dantuls concluded.

I’VE SEEN TOO MANY BUSINESSES, THOUSANDS OF PITCHES, THOUSANDS OF BUSINESS MODELS, WHICH BRINGS ME A GREATER VISION ABOUT WHAT BUSINESSES NEED - Marcus Dantus

w w w.the b os tonb r.com

15

We are a group of investors and experts in the infrastructure sector with the objective of developing and building with strong bonds so that constructions are of great value and forever.

We set our bases to to respond effectively to the great challenges, because we understood that it is possible to believe in an infrastructure at international levels with the current requirements.

Infrastructures so well made, that they last forever.

Visit us at: vitsa.co

Everything we build is forever

Follow us:

To p 10

TOP 10 BEST PLACES

TO WORK IN THE UNITED STATES, ACCORDING TO GLASSDOOR In recent years, business has been experiencing a series of transformations, even before the COVID19 pandemic, which pushed online retail sales well above commerce in “brick and mortar” locations. Telecommuting supported by evolving and improved digital resources had never been as common.

However, business adapting to new conditions doesn’t mean there aren’t any more companies operated by humans, where there are labor relations, environments among employees, different conditions and hierarchies that factor into establishing opinions among workers, resulting in rankings such as the most recent one shared by Glassdoor based on employees’ opinion.

18

March 2021

Picture by Hunters Race @huntersrace

To p 10

10

The 340-location supermarket

9

The IT giant has also taken part of the

chain spreads through Texas

hardware side of mobile devices, besides

and Northeastern Mexico.

developing software that became a

Its employees talk wonders

global standard decades ago. Employees

about the company and those

boast a great company culture as well as

in managerial positions. Other

good work/life balance. Other attributes

positive factors are a fun work

mentioned are the flexibility the company

environment and regular wage

offers into challenging its employees’

increases.

potentials and setting the stage for them to pursue their goals.

20

March 2021

8

The specialty apparel

7

Highest airline in this ranking

company has catered for

and the most important airlines

more than 20 years to yoga

in the U.S., offering flights

and exercise enthusiasts.

to multiple destinations and

Communication among

connections. Employees consider

its staff and the attention

their wellbeing and comfort has

the company brings to its

been the management’s priority,

employees’ feedback places

especially during the pandemic.

them atop other apparel companies in this list.

w w w.the b os tonb r.com

21

To p 10

6

What once was only a user-

The long-standing

friendly web browser which derived

management consulting

into developing multiple apps and

firm stands out for its

software products in which we rely

company culture, the benefits

on also stands out for gathering

provided to its workforce, a

a highly skilled, intelligent and

friendly atmosphere and for

motivated troupe. Other highlights

being grounds for internal

include the company’s focus into

advancement opportunities.

work/life balance, besides paying very good wages.

22

5

March 2021

4

HubSpot is a software

3

The Southwestern restaurant chain

developer supporting the sales

may not compete head to head with the

and marketing operations of

global hamburger giants. Nevertheless,

companies. The Massachusetts-

it certainly tops any other company

based company has had its share

in their specialty when it comes

of success along its less than 20-

to choosing a best place to work.

year run. HubSpot’s leadership

Employee opinions mention amazing

brings support to its workforce

people, awesome leadership and the

through thoughtful programs and

workforce being taken care of, besides

flexibility.

creating the best product in its kind.

w w w.the b os tonb r.com

23

To p 10

2

You can hardly think about

24

gamer experience. Employees

gaming without NVIDIA

mention intellectual honesty,

nowadays. The company

innovation, excellence and

specializes in graphic processors

teamwork as the company’s most

and is constantly evolving the

outstanding attributes.

March 2021

1

The business consulting

working atmosphere, being in a

firm for businesses, NGOs and

top environment regarding such

governments takes the top

matters as inclusion, diversity

spot of best companies to work

and equity, besides praising

in the U.S. for the fifth time.

the company’s response to the

Employees at Bain & Company

COVID19 emergency.

express they enjoy a great

w w w.the b os tonb r.com

25

Mauricio Claver- Carone

Finance

IDB FACING CHANGES BROUGHT BY NEW PRESIDENT

MAURICIO CLAVER-CARONE The Finance sector closes 2020 with a surprise: the first US citizen to become president of the Inter-American Development Bank is Mauricio Claver-Carone, who doesn’t seem to bring any downtime to the forecast

Written by Mateo Rafael Tablado

Mauricio Claver- Carone

I

n more than 60 years after being founded,

Mauricio Claver-Carone, a 45 year

the Inter-American Development Bank

old lawyer, was elected last September,

(IBD) --the most important financial

becoming the first US-born president of the

institution of its kind in the Western

IDB. Claver-Carone is of Cuban and Spanish

Hemisphere-- has worked as a bastion

descent and he’s not only ending the

for its main partner’s policies (the US,

institution’s tradition of being led by a Latin

with a 30% share of the bank) supporting

American officer, but he already declared

megaprojects in Latin America and

he’ll be serving one five-year term only in

the Caribbean which have benefitted

this position, considering that in 61 years

governments in the territory as well as the

the IDB has only had four presidents.

businesses involved in such projects. Aside

Claver-Carone is succeeding Luis Alberto

from being the bank’s largest shareholder,

Moreno, from Colombia, who is leaving the

the IDB had never been led by US citizen…

bank after three successive five year terms.

until now.

28

Finance

March 2021

Finance

CLAVER-CARONE’S DUTY IS

TO SECURE THE NECESSARY FUNDS FOR THE BANK TO CARRY OUT POLICIES NOT ONLY BENEFITTING THE REGION, BUT ALSO WITH A POSITIVE COLLATERAL IMPACT IN POLICIES AND INTERESTS IN NORTH AMERICA WORK FOR GOVERNMENT AND ACADEMIA

Assistant to President Donald Trump and Senior Director for Western Hemisphere

The current IDB president, who’s also

Affairs on the National Security Council, and

been a lobbyist, is a former Senior Director

shortly after he was promoted to become a

of the National Security Council and has

Deputy Assistant to the President.

previously held other positions for the

Claver-Carone isn’t unfamiliar with the

US government. He served as Senior

IDB, as he had previous experience in

Advisor for International Affairs in the

the institution as an executive director, in

U.S. Department of the Treasury (2017-

representation of the USA in the bank’s

18), afterwards he was appointed Special

board of directors.

w w w.the b os tonb r.com

29

Mauricio Claver- Carone

30

March 2021

Finance

Finance

WHAT ABOUT THE OPPOSITION? Before the election, the prospect of ending with the tradition of the IDB’s presidency being a position held exclusively by Latin American executives for decades brought itself some opposition.

One of the other candidates to run against Claver-Carone was Laura Chinchilla, former President of Costa Rica, who retired her candidacy before the elections, leaving Argentinean Secretary of Strategic Affairs Gustavo Béliz as the sole opposition facing the American lawyer. A politician, Béliz has served Argentina since the early 1990s, holding different positions in government and had also previous experience in the IDB. The opposition and other shareholders of the bank tried unsuccessfully to delay the elections until March.

w w w.the b os tonb r.com

31

Mauricio Claver- Carone

Finance

A NEW DIRECTION IN AREAS RECEIVING SUPPORT In an interview with The Hill, ClaverCarone mentioned the four areas the IDB is aiming to support. One of them is preparing public health policies, a relevant subject considering the COVID19 pandemic; the others are the creation of security networks for vulnerable populations, employment development through SMEs and development for fiscal policies. These plans undoubtedly stand far from traditional support to infrastructure megaprojects which would benefit businesses, could reflect on countries’ GDP and in many other ways, except finding its way into the pockets of workers, pillars of the region’s economies.

This intention to grow the middle

supporting women-owned businesses, which generate 10% more income than male-owned business, in spite of having 50% less access to financing.

Another goal aligned to the main matters in Claver-Carone’s agenda is digitizing financial processes in the territory.

The possible impact of a growth in the Latin American middle class -which recently seemed to face extinction not only in this continentby benefitting the regions’ workforce can work for the US beyond commercial matters, but also having a positive impact on its policies about immigration and other subjects.

LOOKING TO INCREASE COMMITMENT FROM THE LARGE SHAREHOLDERS

class in Latin America and the

The new IDB president also aims to

Caribbean once again through

accomplish the bank’s recapitalization,

employment development is a key

enabling the institution to obtain funds

strategy to the region’s economic

for over $20 billion in lending capacity,

development as it also benefits the US to be destined to the recovery of policies for this territory.

Claver-Carone is also in favor of

32

March 2021

the region’s economies after the pandemic. Claver-Carone’s duty is to

Finance

secure a commitment from the US

governments, private sector, women

and its representatives to allow the

in executive positions, men, IDB

creation of laws that would guarantee

partners and beneficiaries, and even

the necessary funds for the bank to

setting foot in subjects such as human

carry out policies not only benefitting

trafficking.

the region, but also with a positive

Five years in office in the way the

collateral impact in different policies

president has announced -and done,

and interests in North America.

so far- may bring significant progress

Since entering office, Claver-Carone

in the region if all of these efforts are

has already engaged in commitments

enabled to be carried out down to the

about different subjects concerning

very last link of the chain, benefitting

the IDB, such as nearshoring, growth,

those whose sacrifice and effort bring

post-pandemic economic recovery,

support to the continent’s economies.

w w w.the b os tonb r.com

33

Resource integration and interaction delivering results

DeAcero offers a wide variety of products, serving different business sectors, besides counting with the DeAcero Logistics business unit. The company is a major reference for the industry in Mexico and abroad

Produced by Jassen Pintado Interviewee: Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

Grupo DeAcero

G

Manufacturing

rupo DeAcero

reinforcement, wire rod, steel rod, profiles,

opened for business

angles, beams, canals, wire mesh, trusses,

more than 70

panels, nails, chains, cables, guy wire and

years ago as a

a wide variety of fences, bars and wire

family business

products for the automotive, infrastructure,

started by César M.

energy, hardware, manufacturing, mining,

Gutiérrez Lozano

and oil & gas sectors.

in his workshop in Monterrey, Nuevo Leon (Mexico). Mr. Gutiérrez expanded his product portfolio, grew his staff and, as decades went by, DeAcero increased its presence nationwide and abroad, becoming a leading company in manufacturing and exports of long steel, wire and reinforcement steel products.

DeAcero has 18 production plants, 21 recycling facilities and delivers 4.5

EXPERIENCED LEADERSHIP IN KEY POSITIONS DeAcero’s success results from a series of efforts, optimizations and generations’ work in different areas, and to a large extent from the evolution in its logistics area, which depends on Raúl M. Gutiérrez Durán, a professional with wide experience in the company’s processes.

Gutiérrez Durán is the Global Supply

million tons of steel per year. Since the

Chain Director for the DeAcero group, CEO

seventies, DeAcero’s products are sold in

for DeAcero Logistics and a member of

Latin America, and during the nineties the

the Grupo DeAcero’s board of directors.

company expanded into the USA, supported Gutiérrez Durán graduated in industrial by its own plants in Houston, Texas and engineering from ITESM (Monterrey Institute Missouri, as well as its warehouse in Laredo, of Technology and Higher Education), where Texas and 29 distribution centers throughout he graduated with honors. In 2014, he North America.

DeAcero currently offers the widest range of products for construction and steel

38

March 2021

earned an MBA from the Stanford Graduate School of Business (California).

Gutiérrez Durán first joined DeAcero in

Grupo DeAcero

Manufacturing

- Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

“We are looking to cover every link in the supply chain in its entirety. We are convinced that focusing beyond costs, an internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy”

w w w.the b os tonb r.com

39

TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

For more information, information click here

A professional firm focused on transforming opportunities to tangible benefits, KFW Consultants has more than 30 years of experience consulting across 4 continents. Specializing in the development of profitability models and operational designs, the firms’ solutions consider industry best practices and leading information systems.

www.kfwconsultants.com

Supplier Profile

Ye a r E s t a b l i s h e d : Oct/2010 Industr y: Consulting Main Ser vices: Consulting on the Improvement of Operations and Profitability Growth.

Development of t hree Dist ribut ion Centers (DC) covering ser vices in t he Nor t h, Ba jío and L a r e d o , Tx r e g i o n s .

Ser vices Included: Business Case Development supporting DC approval, including: the building site, construction specifications, and operating equipment requirements.

Site Planning Laredo covering the site size and design, positioning of the future building, parking lots, offices and optimal flow of truck traffic.

Layout design including building specifications for height under joists, distance between columns, dock doors, ramps, work areas, positioning of the fixed equipment and inventory.

New Operating Model focused on the management and execution of work processes, cycle times (from receipt to storage, picking to shipping), inventory management and KPIs. Alignment with WMS Information Systems following the new operating model, support in the preparation of a WMS (Oracle Warehouse Management System).

Implementation and On-Site Training (i.) coordination and validation of the fixed equipment installations, and (ii.) conference room and onsite training at the management and operating level, prior to and following go-live.

Design and Implementation of a Profitability to Serve Model (RDS), Based on a common platform of information throughout the organization, developed with Deacero´s IT a profitability model covering costs and revenues from production, distribution and sales. With profitability dashboards management has gained visibility on what contributes or erodes the contributions to profit at a SKU, order and/or customer level, as well as by DC, sales channel, region, etc…

M a n a g i n g P a r t n e r : Ken F. Wallett We b p a g e : www.kfwconsultants.com

2008 as head of production in one of the company’s wire production plants. “From

42

chain,” Gutiérrez Durán commented.

Among other activities, Gutiérrez Durán’s

there, it was all growth and learning at

position as vice-president of CAINTRA

different operative positions until becoming

(Chamber of the Transformation Industry

a director in one of our wire production

of Nuevo Leon) stands out as well as his

plants. Afterwards, I took my master’s

membership and active partaking in other

degree, I worked in the Supply Chain area

important associations and groups such

for Apple and returned to DeAcero to

as the Horno 3 museum’s Foundation for

become the director of our global supply

Education, Science and Technology.

March 2021

Manufacturing

Grupo DeAcero

UNDERSTANDING THE MARKET TO OBTAIN THE CLIENT’S SATISFACTION One key attribute for DeAcero has been the company’s ability to evaluate the different factors involved in order to modify and optimize processes and functions.

“We have divided our understanding of the market to adapt our whole organizational structure and strategies,

We’ve engaged in an important mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in. This frame of thought starts from analyzing the environment to develop transformation toward the company’s core,” Gutiérrez Durán said.

“This drives us to reassess the way we

offering a better service, finding

perceive ourselves, the way we perceive

ourselves aligned to our clients’ needs.

our clients, our markets, the way we

“SOMOS” w w w.the b os tonb r.com

43

Our vision of innovation.

Total México, with its Lubricants division, becomes a strategic partner for the DEACERO company nationwide, supplying the 35 locations it has for 5 years.

www.total.com.mx

Manufacturing

Supplier Profile N u m b e r o f E m p l o ye e s : 9 6 ,0 0 0 + Ye a r E s t a b l i s h e d : F o u n d e d i n 19 2 4 u n d e r t h e n a m e o f Compagnie française des pétroles CFP w i t h m i xe d p r i v a t e a n d Fr e n c h S t a t e p a r t i c i p a t i o n , i n 19 8 5 i t a d o p t e d t h e n a m e To t a l - C F P a n d o n l y To t a l S . A . i n 19 9 1.

Following the merger with the Belgian company P e t r o f i n a i n 19 9 9 , t h e c o m p a n y a d o p t e d t h e n a m e To t a l F i n a . L a t e r i t a b s o r b e d E l f Aquitaine and from March 22, 2000 it was c a l l e d To t a l F i n a E l f u n t i l o n M a y 6 , 2 0 0 3 i t w a s d e c i d e d t o r e c o ve r t h e u n i q u e n a m e o f To t a l .

Industr y: TOTA L i s o n e o f t h e l a r g e s t o i l a n d f u e l c o m p a n i e s i n t h e w o r l d , a c t i ve i n m o r e t h a n 15 0 c o u n t r i e s .

Main Ser vices:

conceptualize investments, processes and our own organizational structure,” the executive added.

Operations in the production, logistics, distribution, transportation and commercial areas have been restructured from an operational territorial organization previously set as a silo, into a channel, segment and attention model arrangement, leaving behind the “one size fits all” model by adapting and customizing work processes to the client’s satisfaction.

Changing these paradigms also

Impor tant actor in the exploration and production of oils and natural gases, r e f i n i n g , m a r ke t i n g , g a s e s a n d n e w energies, commerce and chemicals.

brings an intelligent balance between

Recent Projects:

systems and allowing a better

B u s e s c u e l a (a n i n n o v a t i ve t r u c k t h a t w e t a ke d i r e c t l y t o t h e f a c i l i t i e s o f o u r c l i e n t s and prospects to carr y technical training on dif ferent topics for industries, lubricants for Diesel engines, lubricants for gasoline e n g i n e s , m i n i n g i n d u s t r y, m e t a l l u r g y, e t c . , using educational tools and technological ones such as vir tual reality and lubricant demonstrations within a didactic engine.

M a r i e D j o r d j i a n , C EO We b p a g e : w w w.to t a l .c o m . m x

cost and service, optimizing work understanding of the market resulting in delivering optimized services.

One of the key strategies has been the deployment of the spoke-hub model in distribution centers with reliable solutions as satellite distribution transfer centers and last mile locations support the strategy and commercial programs, thus increasing our value offer.

Fo r m o r e i n f o r m a t i o n , c l i c k a q u í

w w w.the b os tonb r.com

45

Grupo DeAcero

Manufacturing

COVID19: TAKING CARE OF THE STAFF AND BUSINESS CONTINUITY The pandemic’s consequences drove Grupo DeAcero into taking timely action,

support and coverage to comply with health and hygiene regulations. “We also

allowing for operational continuity in

share resources and contents about best

safe conditions, without compromising

practices among our clients, suppliers and

its personnel’s health. Outwards, the

the company, benefiting each other’s staff.”

company and its strategic partners became

46

closer, developing strategies for mutual

March 2021

“We operate with more intelligence and

Grupo DeAcero

Manufacturing

“We’ve engaged in a mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in, to develop transformation toward the company’s core” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

attention to detail regarding inventory and

the tactics, strategies and operations

supply planning. This situation pushed us

and creating a Procurement Intelligence,

into creating new processes focused toward

supported by a centralized negotiation and

the development of new consumables and

specialized regional clusters.”

replacement parts in an effort to avoid

“We are becoming a shared services

any stoppage. Roles and liabilities were

area in order to disseminate and ensure

restructured in procurement, setting apart

the fulfillment of the best practices in

w w w.the b os tonb r.com

47

www.sintec.com informes@sintec.com Sintec

Sintec_

procurement and securement in every

partnerships have resulted in win-win

function of the company’s purchasing area,

strategies, enabling the creation of the

looking to create win-win conditions with

alternatives that bring more value for

our vendors,” Gutiérrez Durán declared.

DeAcero. “We’ve searched for an efficient integration of every factor’s management,

SUPPLIERS AND STRATEGIC PARTNERSHIPS Strategic suppliers sought-after by DeAcero stand out due to timely deliveries, a flexible portfolio, and adaptation capabilities toward the company’s requirements for short lead times. These

48

March 2021

changing this concept from a supply chain to a value chain,” Gutiérrez Durán explained.

“Our supplier evaluation and our Quarterly Business Reviews are focused on improving our productive chain, and becoming more resilient and competitive.”

Manufacturing

Supplier Profile

NEW STRATEGY IN TRANSPORT As with other parts of the business, transport was also affected by the pandemic, taking Grupo DeAcero into

N u m b e r o f E m p l o ye e s : 200+ Ye a r E s t a b l i s h e d : 0 8 / 12 / 19 87 Industr y: C o n s u l t i n g w i t h m o r e t h a n 3 0 ye a r s o f ex p e r i e n c e i n L a t i n A m e r i c a , g e n e r a t i n g va l u e a s a t r u s te d a d v i s o r for the leaders of the region.

Main Ser vices: Management & Business Consulting Recent Projects: We h ave h a d m u l t i p l e a n d va r i e d projects with companies from all i n d u s t r i e s i n t h e l a s t ye a r, s o l v i n g eve r y t h i n g f r o m i nve n to r y s t r a te g i e s , supply chain transformation, supply catalog management, SAP solution implementations, omnichannel s t r a te g i e s , c u s to m e r ex p e r i e n c e , to o r g a n i z a t i o n a l d e s i g n , c h a n g e management and more.

O s c a r L oz a n o, Pa r t n e r D i r e c to r We b p a g e : w w w. s i n te c .c o m

rethinking its strategies to continue providing timely solutions to clients: • New intelligent, dedicated and rented schemes were created by establishing strategic agreements with vendors, allowing the company to ensure product conveyance by making the most out of every trip.

• Truck contents and routes were optimized, aligning each trip with a product mix able to satisfy the clientele’s specific needs, according to our salesforce and clients’ agenda.

• Conveyance was reorganized by centralizing operations into central and regional clusters, arranging this area in clear planning, negotiation and management dimensions.

“This allowed us to get to know the conveyance market much better and expand our vendor portfolio,” the executive explained.

w w w.the b os tonb r.com

49

Grupo DeAcero

Manufacturing

State - of-the - a r t data ana lysi s del ive r s usefu l info r mation to the Logistics d e p a r t m e nt, i m p rov i n g decision-making

TECH DEPLOYMENT TO OPTIMIZE PROCESSES AND PRODUCTS The adoption, digitization and automation of processes have allowed the group to face the conditions of a volatile, hard-fought market in which deployment, training and

and automated analysis of its distribution network, which allow for better strategic decision-making. This resulted in obtaining such advantages as a constant redesign

better use of tech resources result in a great

process of the operating logistics network

competitive advantage.

able to bring more agility in attention to

The tech and digitization projects

the market, which increases predictability

DeAcero developed include new resources

when supported by optimized inventory

such as the control tower -providing data

management.

visibility and management-, end-to-end, purchase-to-pay (P2P) and order-to-cash

50

(O2C) processes, along with recurrent

N oa vr c M i ehm2b0r 2e 1 2 0 2 0

In its behalf, quality in production lines has also included digitized processes, as

Grupo DeAcero

well as the warehousing and conveyance processes.

“This allows us to maintain our competitiveness!”, the executive pointed out.

DEACERO LOGISTICS Strongholds in Grupo DeAcero’s logistics and infrastructure have thrived after DeAcero Logistics (DAL) was created in 2016.

DeAcero Logistics offers train freight,

Manufacturing

“This drives us to reassess the way we perceive ourselves, our clients, our markets, the way we conceptualize investments, processes and our own organizational structure” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

w w w.the b os tonb r.com

51

Grupo DeAcero

Manufacturing

roadways, cross-border transportation,

DeAcero Logistics, the company achieves

VAS (value added services) storage,

a 110% YOY (year over year) growth

consulting, rentals, international trade,

supported by its philosophy: placing clients

maritime cargo and distribution network

and suppliers first, prioritize service, add

analysis. DAL works for different industries

value to its entire chain and create synergies

and segments, including paper, oil, metal-

able to optimize the use of available

mechanics, containers, specialty and retail,

resources within and beyond the company.

among others.

DAL covers the Americas, Asia and Europe. Since Gutiérrez Durán created

Steel rei nfo rcement p rod uct s, wi re rod, steel rod, prof iles, wi re mesh, fences, chains and nai ls a re some of the items manufactu red and sold by DeAcero

52

March 2021

“DeAcero Logistics enables us to offer competitive products and solutions, providing our clients with complete services,

Grupo DeAcero

Manufacturing

helping them focus and thrive in their

The company’s intranet constantly shares

business,” Gutiérrez Durán commented.

information capsules covering individual achievements, both in the personal and

MANAGING THE HUMAN ELEMENT Staff management principles at DeAcero

professional spheres. New hires have access to onboarding programs, and all

covers different aspects acknowledging

the staff can take place in mentorships and

the personnel’s work, offering wages

talent development programs. Ongoing

above market average, to begin with. The

inclusion programs highlights female

company offers flexible schedules and open

leadership within the company.

spaces designed with collaboration in mind.

It should be noted that in spite of the

“Creciendo Juntos” w w w.the b os tonb r.com

53

Grupo DeAcero

Manufacturing

“We are becoming a shared services area looking to create win-win conditions with our vendors” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

54

March 2021

Grupo DeAcero

Manufacturing

pandemic, DeAcero maintained all of

first steel supplier whose products are

its staff, no adjustments were made,

LEED-certified (Leadership in Energy and

whatsoever.

Environmental Design). Also, total water

Social activities such as taking part in

consumed by DeAcero in every process

local sports tournaments are supported by

is destined for reuse, while 98% of waste

the company as are benefits and discounts

derived from these processes is recycled for

in determined purchases and services,

use in other industries.

besides rewarding employees’ children with

On its behalf, the DeAcero Foundation

scholarships. The whole family has a place

has established links with the community

in DeAcero through workshops and learning

through different programs focused on

activities covering subjects from handcrafts

social, health and education matters. On

to finances.

its own and along with other organizations,

“The importance we give to our workplace

the DeAcero Foundation has contributed

culture, large family environment and

to goals set in the 2030 Sustainable

employee satisfaction are key subjects in

Development Agenda, adopted by the

our staff surveys, the feedback we obtain helps us improve in these areas,” the executive said.

SUSTAINABILITY WITHIN THE COMPANY AND BEYOND Efforts by DeAcero in contributing to

United Nations Organization, through 10 projects aimed at eradicating poverty, 12 to bring hunger down to zero, 39 aimed to good health and well-being, 25 for access to quality education, 3 for gender equality, 7 for decent work and 18 to reduce inequality.

society are well beyond business and

The foundation also supports 2 other

commercial purposes. DeAcero is the

projects for responsible consumption and

largest recycler in Mexico. All of the raw

production, 1 climate action project, 4 for

material used by the company is derived

peace and justice-strong institutions and

from recycled steel, processing more than

101 partnerships to achieve these goals.

3M tons a year. DeAcero is also Mexico’s

w w w.the b os tonb r.com

55

Manufacturing

Grupo DeAcero

Since Gutiérrez Durán created DeAcero Logistics, the company achieves a 110% YOY growth supported by its philosophy: placing clients and suppliers first, prioritize service, add value to its entire chain and create synergies able to optimize the use of available resources within and beyond the company

CHALLENGES: A NETWORK

network becoming an important

ABLE TO INCREASE THE VALUE

differentiating factor.

OFFER FOR CLIENTS The current conditions in

• Relying on collaboration

every market bring along

and management dynamics

different challenges, such as

focused on delivering business

volatility, possible trade blocs

results through policies aligned

and setbacks. DeAcero sets

with commercial and service

the following goals facing these

expectations, making the most

factors:

from logistic locations to offer a wide portfolio of customizable

• Integrating and aligning the value chain with a focus

March 2021

industry.

on the client. This implies

speeding up the supply chain

• Increasing digitization

with technology to align and

in key processes -such as

control it by assembling each

e-business-, through platforms

of its parts, creating a flexible

bringing the company closer to

omnichannel network. This

its clients.

results in an integral logistics

56

packages and solutions for each

Grupo DeAcero

Manufacturing

• Developing the business’ knowledge, technical and personal abilities of every individual involved, guaranteeing the proper development of roles with a focus on adding value for clients, for our integral value chain and our company.

“We are looking to cover every link in the

FOUNDED:

1952 (DeAcero Logistics, 2016)

supply chain in its entirety, from purveyors, production facilities, storage, distribution and most importantly, our clients. We are

INDUSTRY:

convinced that focusing beyond costs, an

Steel products manufacturing and commercialization

internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy,” Raúl Gutiérrez Durán, Global Supply Chain Director for the DeAcero group and CEO for DeAcero

WEBPAGE: www.deacero.com www.dalogistics.com

Logistics finalized.

w w w.the b os tonb r.com

57

Clean

Construction

ON THE ROAD

TO CLEAN CONSTRUCTION Written by Mateo Rafael Tablado

This is more than a project, but rather a commitment to sustainability for future generations, capable of having a positive impact still today: Budapest, Los Angeles, Mexico City and Oslo take part on clean construction The Clean Construction Declaration is

58

necessary activity worldwide --whose

part of the C40 forum, in which 97 cities

contribution to climate change is estimated

and each city’s major is committed to

in 25%-- and offers support to cities

observance of these goals, first established

involved in a transition toward a sustainable

in the Paris Agreement in respect to climate

construction model and zero emissions, also

change. This chapter is focused on a very

enabled to construct healthier buildings,

March 2021

Raymond Johansen, Mayor of Oslo

improving air quality for the millions of urban residents worldwide. Its main purpose is to arrive in 2050 without polluting emissions from buildings and other infrastructure constructions, focusing on construction machinery and materials.

The landscape for population growth, and the prospect for creating housing and infrastructure for the world population foresee an increase in construction activity in many years to come.

Oslo, Norway - Photo by Maria Bobrova

Clean

Construction

Focus areas in which there’s already

than 23% of GHG and 30% of global

work in progress, brainstorming,

resource consumption, the current

strategies, challenges and policies

pace for construction is leading the

include:

Earth to a 37°F increase.

• Commitment and inclusion

• Market development

targets to develop net-zero emission

• Resources and data

buildings and infrastructure of the

• Benefits

future by:

FOUR CITIES LEADING THE WAY On November 24, the current mayors of Budapest, Los Angeles, Mexico City and Oslo committed

This declaration sets ambitious

• Reducing embodied emissions by at least 50% for all new buildings and retrofits by 2030 • Reducing embodied emissions

to reduce by half all the emissions

by at least 50% of all infrastructure

produced by construction-related

projects by 2030

activities by 2030. It should be noted that the Clean Construction Forum is

• Procuring and when possible using only zero emission construction

led precisely by the Norwegian capital. machinery from 2025 These mayors committed to revolutionize the construction industry

Being aware of the fact that cities

globally, thrusting it into a sustainable

cannot tackle the climate crisis alone,

future, resulting in a resilient, healthy

the Declaration places the circular

lifestyle able to offer development

economy as its core and calls for

capacity to all its inhabitants,

innovation and collaboration across

especially those in vulnerable

cities, businesses, regional, national

population groups.

and supranational government and

Besides being the cause of more

60

March 2021

industry.

The Declaration commits cities to repurposing and retrofitting building stock to make better use of the buildings and infrastructure that currently exist, which also has huge

Eric Garcetti, Mayor of Los Angeles, U.S.

potential to create new green jobs.

Retrofitting reduces the need for raw building materials that have a high carbon footprint — concrete production alone is responsible for 8% of the world’s GHG emissions.

WHAT ARE THESE CITIES’ HIGHEST OFFICIALS SAYING? The mayors have also committed to preach by example in clean construction by using their purchasing power and normalizing the use of zero emission machinery for construction work, as well as demanding transparency and responsibility in supply chains. These leaders aim at these goals by incorporating clean construction policies in the design, planning and procuring processes, as

Los Angeles, United States - Photo by Pedro Marroquin

well as in construction codes.

“I’m proud to announce our firm commitment with business and

w w w.the b os tonb r.com

61

Clean

Construction

industry to transform construction in Oslo and cities around the world. for the better.

Claudia Sheinbaum, Head of Government of Mexico City

The climate crisis is a global problem that requires global solutions. We need to unite businesses, industry and government on all levels to advance climate action.

We are confident that the C40 Clean Construction Declaration will contribute in shifting the construction market globally.

Together, we can remove fossil fuels and reduce emissions from construction sites altogether,” declared Raymond Johansen, Mayor of Oslo, Norway.

On his behalf, Eric Garcetti, Mayor of Los Angeles, California said: “The climate crisis affects every facet of our lives and every sector of our cities, that means we have to fundamentally change the way we operate across the board and revolutionize how we power our neighborhoods, consume natural

CDMX, México - Photo by Tomas Martinez

resources, construct buildings, commute, travel, and lead. Los Angeles is doubling down on our commitments.”

“Mexico City has a firm commitment to

62

March 2021

the best international sustainable building practices, not only because of the need to reduce the impact generated by construction and demolition waste,

Gergely Karácsony, Mayor of Budapest

but also because of the potential in energy efficiency that can be achieved, thereby contributing to the achievement of the Sustainable Development Goals,” expressed Dr. Marina Robles, main officer at the Secretary of Environment of Mexico City.

Gergely Karácsony, Mayor of Budapest, Hungary, said: “Budapest is a beautiful city with an incredible historical heritage and great architecture that we all adore. This, however, means a large building stock with rather poor energy performance and high GHG emissions. The Municipality of Budapest has committed itself to take active steps to reduce emissions in the city. Embodied emissions in construction activities and materials are uncharted areas, where large mitigation potential can

Budapest, Hungría - Photo by Dan Freeman

certainly be found.”

w w w.the b os tonb r.com

63

Samsung

Te c h n olo g y

A BRIEF HISTORY OF THE GALAXY S SERIES’ CAMERA TECHNOLOGY

When it comes to capturing precious moments, a smartphone camera is an absolute necessity. It’s no surprise that an overwhelming number of consumers rank the camera and its features among the factors that matter most when buying a new smartphone

64

March 2021

w w w.the b os tonb r.com

65

Samsung

Te c h n olo g y

Since releasing its first camera phone, the SCH-V200, in 2000, Samsung has remained a leader in the industry by relentlessly advancing the camera phone segment. The Galaxy S series’ innovative cameras are the culmination of years of experience developing groundbreaking technologies. Follow along as we explore just how much the series’ cameras have evolved over the last 11 years – from the very first Galaxy S in 2010 to the recently introduced Galaxy S21.

66

GALAXY S PANORAMA SHOT The first Galaxy S device featured a VGA-

recognition and anti-shake functions,

class front camera capable of making video

and featured a Panorama Shot mode,

calls, as well as a 5-megapixel (MP) rear

which allowed users to capture an image

camera that could record HD videos. The rear

of a scene that was wider than what they

camera also included built-in autofocus, facial

saw on their screen.

March 2021

GALAXY S2 FLASH LED The Galaxy S2 featured a thoroughly

shots. Other additions included an improved

enhanced camera. Included among the

autofocus feature, which made it easier to

upgrades were boosts in pixel counts – 2

focus the camera on a desired subject, and

megapixels in the front and 8 megapixels in

a cartoon-inspired feature that transformed

the rear – and an LED flash to facilitate night

photos into hand-drawn images.

w w w.the b os tonb r.com

67

Samsung

Te c h n olo g y

GALAXY S3 BURST SHOT Burst Shot offered users the perfect tool for capturing blink-and-you’ll-miss-it moments like fun jump-in-the-air shots. Both the 1.9MP front camera and the 8MP rear camera supported the mode, which allowed users to take up to 20 pictures in 3.3 seconds. The

68

March 2021

cameras also featured a Best Photo mode, which helped users select the best photo out of eight continuous shots, and a Zero Shutter Lag mode, which guaranteed there would be no delay between the moment the user tapped the shutter button and the picture was produced.

GALAXY S4 DUAL SHOT The Galaxy S4 ushered in the era of 10plus megapixel cameras by combining a 2MP

photographer and the subject occupied the

front camera with a 13MP rear camera. It also

same frame. Other features included Sound

introduced features that changed how users

& Shot, which allowed users to record audio

captured special moments, and transformed

to accompany their images, and Drama Shot,

their pictures into stories. For example, the

which let users take multiple pictures in quick

camera’s Dual Shot mode allowed users to

succession and combine them into an image

capture images with both cameras at the

that tells the story better than a single photo

same time, producing a photo in which the

could.

w w w.the b os tonb r.com

69

Samsung

70

Te c h n olo g y

GALAXY S5 RICH TONE HDR The Galaxy S5 was the first smartphone

even in the dark. The camera also featured an

to feature a 16MP ISOCELL camera. The

upgraded HDR mode for enhancing photos.

ISOCELL image sensor enhanced image

The HDR feature allowed users to enjoy

quality with less cross-pixel interference,

vibrant images even in dimly lit rooms or

making it possible to take clearer pictures

environments with heavy backlighting.

March 2021

GALAXY S6 Samsung introduced a Quick Launch

on any screen. A function that automatically tracked and focused on moving objects

function with the Galaxy S6 that allowed users

enhanced image sharpness, while a 5MP F1.9

to launch the camera in just 0.7 seconds,

lens was installed on the front to boost selfie

simply by tapping the home button twice

quality.

w w w.the b os tonb r.com

71

Samsung

72

Te c h n olo g y

GALAXY S7 T The Galaxy S7 incorporated a dual pixel

phase detection, providing vastly improved

image sensor – a technology featured in

autofocus performance. The camera also

high-end DSLR cameras – to allow users to

introduced a selfie flash mode Together, the

quickly snap crisp and clear photos even

Galaxy S7’s camera innovations achieved

in the dark. The sensor worked by splitting

a then-record DxOMark Mobile Score of 88

every pixel into two photodiodes for on-chip

points.

March 2021

GALAXY S8 To help users snap better photos, the

based controls were also introduced to help

Galaxy S8 introduced an improved image

the camera open, swiping left or right with

signal process algorithm that ensured clear,

your thumb would toggle filters or modes,

stable images regardless of time or place.

while swiping up or down would allow you to

It achieved this by taking three consecutive

switch between the front and rear cameras or

photos and selecting the best one. Gesture-

zoom in or out.

users operate the camera. For example, with

w w w.the b os tonb r.com

73

Samsung

74

March 2021

Te c h n olo g y

w w w.the b os tonb r.com

75

Samsung

76

Te c h n olo g y

GALAXY S9 DOBLE APERTURA The Galaxy S9 introduced a Dual Aperture

more effectively. The camera’s Super Slow-

camera that would automatically adjust

mo feature allowed users to record videos at

to ambient light just like the human eye –

960 frames per second, making it possible to

widening in the dark and shrinking in bright

capture movements or moments that are too

light. The camera featured the brightest

fast for the human eye to see. The function

F1.5/F2.4 lens available in a smartphone

made it easy for users to share these epic

at the time, which allowed it to absorb

slow-mo moments as GIFs on social media.

approximately 28 percent more light than

Another notable addition was AR Emoji

the previous model, resulting in clearer

– a function that utilized the camera and

pictures even in dark settings. Samsung

augmented reality technology to allow users

also enhanced the camera with functions

to create AR avatars that could mimic their

designed to help users express themselves

facial expressions in real time.

March 2021

GALAXY S10 SUPER STEADY By the time the Galaxy S10 was released

smooth content when enjoying activities

in 2019, smartphone users were creating

like cycling and dancing. The Galaxy S10’s

more content than ever before. To cater to

HDR10+ support produced true-to-life colors

this trend, the Galaxy S10 introduced Super

in users’ videos, while its 16MP Ultra Wide

Steady mode. The function enhanced the

Camera captured scenes as users saw them

quality of users’ recordings through video

with a field of view that was similar to the

stabilization, making it perfect for recording

human eye.

w w w.the b os tonb r.com

77

Samsung

Te c h n olo g y

THE GALAXY S SERIES’ INNOVATIVE CAMERAS ARE THE CULMINATION OF YEARS OF EXPERIENCE DEVELOPING GROUNDBREAKING TECHNOLOGIES

78

GALAXY S20 SPACE ZOOM paired Hybrid Optic Zoom with AI-powered

supporting 8K video recording, the camera

digital zoom. This allowed users to zoom

mode that took camera stability a step further

much further into images – up to 100x in the

thanks to an anti-rolling stabilizer and AI-

case of the Galaxy S20 Ultra. In addition to

based motion analysis.

March 2021

also included an upgraded Super Steady

GALAXY S21 To offer users the ability to capture moments of their lives in more meaningful ways, Samsung equipped the Galaxy S21 series with a pro-grade camera that enhances content using on-device AI. The Galaxy S21 Ultra is the first Samsung smartphone to feature two telephoto lenses, and boasts five cameras in all: a 40MP (F2.2) front camera, a 12MP (F2.2) rear ultra-wide camera, a 108MP (F1.8) rear main camera, a 10MP (F4.9) rear telephoto camera, and a 10MP (F2.4) rear telephoto camera. The Galaxy S21 and S21+,

screens beneath the camera’s viewfinder.

meanwhile, feature a total of four cameras: a

The Galaxy S21 series also offers creators

10MP (F2.2) front camera, a 12MP (F2.2) rear

the ability to utilize the selfie and rear cameras

ultra-wide camera, a 12MP (F1.8) rear main

simultaneously to create unforgettable video

camera, and a 64MP (F4.9) rear telephoto

content. Each camera additionally supports

camera.

4K video recording at 60fps (frames per

The combination of anti-shake technology,

second), and the dual telephoto lens setup

10x optical zoom, and both laser and dual-

is especially adept at capturing vivid photos

pixel autofocus enables the cameras to

from virtually any distance. Furthermore,

produce results that rival those of high-end

with an upgraded 108MP lens and nona-

DSLRs. The new Director’s View feature,

binning technology, the Galaxy S21 series

meanwhile, helps users pick the perfect

ensure bright and clear photos even in

lens for their photo by placing three preview

low-light environments.

w w w.the b os tonb r.com

79

RAISING GLOBAL STANDARDS IN HEALTHCARE LOGISTICS Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Interviewee Javier Soracci, country manager in Colombia for BOMI GROUP

BOMI GROUP

H E A LT H C A R E

The performance delivered by BOMI GROUP in Colombia and LATAM provides solid support for the healthcare sector by relying in flexibility and adaptability toward each client’s needs

T

he BOMI GROUP

specialized management,

story began in

storage and conveyance of

1985 in Milan,

equipment, medication and

Italy, helping the

disposable materials by BOMI

healthcare sector. It didn’t take

GROUP becomes a crucial,

long to expand across Europe;

indispensable resource raising

and after a decade’s worth of

demand from a clientele whose

success, BOMI GROUP arrived

main common attribute is global

in Latin America, bringing its

presence and the ultimate goal

know-how and ability in 3PL

of saving lives.

(third-party logistics) to supply consumables and medical equipment in Argentina, Brazil, Colombia, Chile, Ecuador, Panama and Peru.

The increase in BOMI GROUP’s presence across the map is due to a constant drive to attain excellence beyond compliance by setting a higher bar with help from the company’s own benchmarking standards. The

82

March 2021

KEY PRESENCE IN COLOMBIA

BOMI GROUP opened for business in Colombia in 2010, arriving in this country under a client’s request, as usual. Its presence across Colombian territory has expanded from Bogota, the country’s capital, to Barranquilla, Bucaramanga, Cali, Medellin and Pereira, adding up to 194,000 sq.ft. worth of storage facilities.

BOMI HEALTHCARRIER is able

“WHEN WE ASK FOR COLLABORATION AND FLEXIBILITY,

WE FIND IT” - Javier Soracci, country manager in Colombia for BOMI GROUP

w w w.the b os tonb r.com

83

BOMI GROUP

H E A LT H C A R E

to store and convey devices,

“WE OBTAIN FEEDBACK

medication, diagnostic reagents and cosmetics everywhere in

FROM OUR LABOR AND WE

the country directly or through

ARE ALWAYS LOOKING FOR

strategic partners in a cold

WAYS TO INNOVATE AND

IMPROVE” - Javier Soracci, country manager in Colombia for BOMI GROUP

chain with the required handling provisions.

In the Colombian market, BOMI GROUP is the first company to deliver for home care services. Other innovations in the country comprise the GECOS proprietary management system, able to provide a complete inventory service of stock levels, and the Virtual

84

March 2021

Branch solution for companies in a streamlined operation.

Besides ISO 9001 and ISO 13485

healthcare products.

“The most important challenge brought by

compliance, BOMI is also certified under

certifications is maintaining them, supported

the local BPM (good manufacturing practice

by our own inspections and audits. Keeping

certification) and INVIMA (National Food

up to date with these is based in permanent

and Drug Surveillance Institute) standards,

training and continual innovation. Any

providing furnishings to more than 25

procedure created two years ago not

medical device and reagent importers

adapted to this day should be improved,”

under CCAA (certificate for conditioning

said Javier Soracci, country manager in

and storage capacity) regulations. The

Colombia for the BOMI GROUP

company also earned the “Positive” status

The experienced Soracci has 21-year

from Secretaría de Salud (health ministry),

experience in logistics for the healthcare

which certifies storage and conveyance of

sector under his belt. Soracci graduated in w w w.the b os tonb r.com

85

BOMI GROUP

BOMI GROUP works acco rding to its own a n d i t s c l i e n t e l e’ s standa rds, usual ly str icter than local regulations

86

March 2021

H E A LT H C A R E

Business Administration from

understood. One should

UADE (Argentine University

adapt to it. These are all

of Enterprise) and afterwards

rewarding experiences,”

earned an MBA from the

the executive declared.

Deusto Business School, in Spain. Before taking the reins of the Colombian operation for the BOMI GROUP, he led the

GLOBAL DEMAND FOR EFFICIENCY-DRIVEN LEADERSHIP

The 20 markets where

company’s operation in Chile.

BOMI GROUP provides

Soracci also worked for top

substantial support to the

companies within this business

healthcare sector share high

sector in Argentina -his home

level operational standards,

country- and neighbor Uruguay.

easing business development

“Every country has its own ways and that should be

Bulk y medical e q u i p m e nt, special beds, high -precision med ica l devices, medication and reagents through cold chain… BOMI GROUP is the ideal partner in logistics fo r the healthca re secto r global ly

and expansion for clients growing into new territories.

w w w.the b os tonb r.com

87

COLD STORAGE,

COOLERS AND FREEZERS

“Solutions to attend the cold chain in your operation” We are a company dedicated to the manufacture, installation, rental and maintenance of refrigeration equipment with more than 20 years of experience in the pharmaceutical, logistics and food industry.

www.ingecold.com

TECHNICAL SERVICE & PREVENTIVE MAINTENANCE

At the regional level,

delivering outstanding solutions

the now virtual meetings

to clients desiring a successful

among country managers

outcome across their global

and heads of different

presence.

departments allow detection of areas for improvement, new business opportunities and sharing solutions for similar procedures. Cross selling is a common practice for BOMI GROUP in Latin America and other territories as a result of

88

March 2021

IT RESOURCES

The IT structure along constant development of proprietary software solutions at BOMI GROUP benefits not only the company’s tasks, but also clients’ interaction with inventory status, product request and

BOMI GROUP

tracking interfaces.

Systems already delivering results, such as BOMI WMS, Botrack, Boclaim and BOMI Business Intelligence are now joined

by ONETx and ONEVax interfaces for conveyance and control for value added services and conditioning for the clients’ platforms in Latin America.

Developing new IT resources to improve internal manoeuvres as well as dealings with clients and regulatory agencies is an ongoing endeavor for BOMI GROUP. Latest developments in this area include: • An inventory detection and early restocking system, aided by RFID, developed in a partnership with a client in Brazil.

• A multi-code scanner (recently deployed in Turkey).

• Robot evaluation for warehouse automation in Europe and Brazil.

We are currently at the analysis and evaluation stage, before running the

H E A LT H C A R E

LONG-STANDING PARTNERS ACROSS THE TERRITORY

In the same way BOMI GROUP and the relationships with its clientele is extended globally, the company also develops longterm partnerships and purveyors. Storage, land and air transport, moving and handling equipment, and outsourcing companies, among others, are the main areas in which BOMI GROUP’s partners in Colombia stand out.

The most important capabilities shared by these suppliers are flexibility and being able to reach standards set by BOMI GROUP, which are usually stricter than health, customs and transport regulations in effect in each country.

“Our suppliers go through different evaluations. We don’t engage in any partnership because of pricing convenience.

When we ask for collaboration and flexibility, we find it,” the country manager explained.

IN THE FRONTLINE OF THE BATTLE AGAINST COVID 19

The tasks involved in supplying hospitals,

pilot program for automation in these

medical offices and even patients under

territories, aiming to improve determined

home care cannot stop during a pandemic.

business areas, markets and operations.

Under the guidelines of the company’s

This program will run globally soon after,”

headquarters in Milan, BOMI GROUP took

Soracci said.

timely, exemplary measures to counter

w w w.the b os tonb r.com

89

BOMI GROUP

H E A LT H C A R E

“AT THE END OF THE DAY WE BRING

HOPE OF LIFE” - Javier Soracci, country manager in Colombia for BOMI GROUP

the pandemic even before the

• Task forces were created

emergency was declared in the

in the local and regional levels,

LATAM countries where there’s

grouping personnel from

company presence:

different departments to be in charge of monitoring the

• New product handling protocols were implemented

situation and making the best choices for business operations.

immediately to protect labor.

Equipment, disposables and

90

March 2021

“Our staff working in logistics

distance measures were

never thought that they are

established to avoid infection

actually saving lives. We

in warehouses and operating

explained the importance of

space. And it’s been stressed

sharing these guidelines back

that the staff share these

home. They also give us ideas

guidelines at home. Also a

that we try immediately. We

hotline became available

obtain feedback from our labor

for staff and their families to

and we are always looking for

seek support while facing the

ways to innovate and improve,”

lockdown during quarantine.

Soracci declared.

BOMI GROUP counts with 194 , 0 0 0 s q . f t . wo r th of sto rage faci l ities in Colombia

COMMUNITY AND ENVIRONMENT

As part of CSR (Corporate Social

management by specialized contractors.

The communities surrounding BOMI

Responsibility) standards, BOMI GROUP

GROUP’s facilities benefit from the

is supported by strict corporate ethics

company’s engagement with local job

shared by employees, partners and

boards. 20% of labor in the Bogota

shareholders. This code considers care for

location hails from surrounding towns

the environment through a zero pollution

west of the capital. The company is also

policy which includes maintenance of

engaged in mutual support programs with

BOMI HEALTHCARRIER vehicles, besides

institutions such as the SENA (National

continual risk management assessment

Service for Learning) office in Mosquera,

in warehouses and offices, and waste

also a vicinity of Bogota.

w w w.the b os tonb r.com

91

BOMI GROUP

H E A LT H C A R E

New business opportunities open fo r BOMI GROUP in inpatient nutrition, animal wellness and home care ser vices

NON-STOP DRIVE TOWARD THE FUTURE

Projections for BOMI GROUP during the upcoming months

sides of the Atlantic Ocean.

New business opportunities are open in the high-cost

deployments and warehouse

biopharmaceuticals sector,

expansion to new territories and

inpatient nutrition, animal

new business segments.

wellness, and home care

recently in Ecuador, Russia and BeNeLux territories (Belgium, March 2021

more to add to the list from both

are going forward, from IT

New operations began

92

Netherlands, Luxembourg), with

delivery.

“The home care segment in Colombia has achieved the

most growth among the region.

In a different subject, animal wellbeing’s standards are

Bomi

Group

being raised and we see opportunity in this specialty,” the executive said.

Adaptability and flexibility toward clients’ operations drive BOMI GROUP to achieve its goals, planning during 2020 to

us for arriving on time with

deliver in 2021 with no intention

a required product, helping

to stop in the endeavors to

complete a surgery or other

support the healthcare sector.

procedure. At the end of the day

“We’ve even received letters from patients’ relatives thanking

we bring hope of life,” Javier Soracci finalized.

Feedback from the staf f i s key to i nnovation and i mp rovement

w w w.the b os tonb r.com

93

Powered by

Boston Business Review

w w w.thebostonbr.com