MARCUS DANTUS:
Successful investor in
&
Shark Tank
March 2021 | www.thebostonbr.com
GLASSDOOR’S TOP 10
companies to work for in the USA
SAMSUNG GALAXY S series phones and its evolving cameras
VALUEGENERATING CAPABILITY
WHO WE ARE Managing Director
Social Media Director
Jassen Pintado
Maria Elena Gastelum
Creative Director
Content Coordinator
Omar Rodríguez
Alicia Barrantes
Editor in Chief
Project Directors
Rafael Tablado
Ana Macfarland David Alarcon
Finance Director
Giuseppe Modenesi
Christina Schoch
Lucy Verde Marcelo Modenesi
EDITOR’S LETTER: March 2021
As the year keeps running, we are aware
startups. Dantus currently heads StartUp
of the transformations we’ve been subject
México and stands out as one of the
to since approximately a year ago, though
investors in Sony TV’s Shark Tank Mexico.
in some places we begin to feel free of the
Marcus has been involved in developing
imposed quarantine restrictions. There’s
successful, innovative business ventures in
more than one vaccine out there in some
Mexico and abroad since the 1990s.
countries as there are individuals on the
Another interesting feature you’ll find in
move to receive a shot and avoid the
this issue is Glassdoor’s top 10 companies
disease.
to work for in the U.S. in a year in which
We’re proud to share the great work
labor was certainly affected, with business
and the way our friends at DeAcero and
relying on IT more than ever to adapt to the
DeAcero Logistics step up to transform into
circumstances and keep running,
an “outside in” company, centering their operations around client satisfaction. Also, Mexican entrepreneur Marcus Dantus took a few minutes to share with us his approach to business ventures and
And we suggest you take a ride down memory lane as we share the evolution of Samsung’s Galaxy S smartphone cameras. Enjoy reading the Boston Business Review!
Mateo Rafael Tablado, Editor In Chief at The Boston Business Review Email: rafael.tablado@thebostonbr.com
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Ta b l e o f C o n t e n t s
Marcus Dantus
8. 64.
LEADERSHIP
18. 26. 36. 58.
TOP 10 best places to work in the United States, according to Glassdoor
FINANCE IDB facing changes brought by new president Mauricio Claver-Carone
MANFACTURING
CONSTRUCTION On the road to clean construction
TECHNOLOGY
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MARCUS
VISION AND ENTREPRENEURSHIP BEYOND BORDERS
Leadership
Marcus Dantus
Marcus Dantus shows why continuous success is brought about by experience. Throughout his career he’s been involved in innovative ventures
T
o the general public, Marcus Dantus is known for appearing in Shark Tank México, but even before
taking part in the thrilling reality show on Sony TV, Marcus Dantus made a name for himself as an entrepreneur since decades ago, after developing businesses with high potential resulting in success, and engaging in projects displaying such traits as innovation, creativity and becoming a solution to one or more problems. “I’m an entrepreneur, I’ve been
through college, majoring in Computer Science at ITESM (Monterrey Institute of Technology and Higher Education) and also earning a bachelor’s in Communications with a specialization in Film, at the University of Pennsylvania. “I’ve seen too many businesses, thousands of pitches, thousands of business models, which brings me a greater vision about what businesses need,” the investor declared.
helps to boost businesses, since I
SOLID INVESTMENTS THRUSTING TALENT After Dantus’ first ventures toward
know what kind of problems they face,”
becoming an Internet pioneer in Mexico
Dantus explained.
-through the Mexico.com website and
through all of this, and obviously that
10
The Shark Tank celebrity went twice
March 2021
the Latin American Telecom enterprise-,
operates in 170 countries; he is Head
online phone solutions such as Simitel
of Latin America for Angel Labs, and
and Peerant followed. He was also
he was a member of the board for non-
appointed as CEO for medical device
profit Ashoka.
creators Innovamédica, a position he held for three years. Once into the second decade of the 21st Century, Dantus joined Wayra,
“To be chosen to represent Mexico in an important, worldwide organization such as GEN is important,” the entrepreneur commented.
Telefónica’s business incubator, helping drive startups from Mexico through the Iberian telecom giant’s platform. Dantus currently heads StartUp México (SUM), a platform that offers innovation for entrepreneurs, the company’s success relies on financial support from Dux Capital, another
TALENT AND OTHER FACTORS TO EVALUATE The successful entrepreneur believes talent is to be evaluated once its combined as a team, considering aspects such as each partner’s level of expertise about the venture and how
of Dantus’ companies, poised to accomplish 14 investments during 2021. “Our greatest success in SUM is the number of companies we’ve created, all the people we’ve been able to help, and our territorial expansion,” Dantus said. The entrepreneur is also in charge of the Mexican chapter for the Global Entrepreneurship Network (GEN), which
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11
Marcus Dantus
Leadership
each individual’s knowledge adds to the
“I take notice of the whole team; when
whole; talent should also be assessed
you deal with only one individual, you
according to the specialization level
must perceive aspects such as ethics,
in a determined subject, as in the way
willingness to listen, how passionate
they are poised to answer any question
they are about their project and the
derived from the problem to be solved
knowledge they possess about such
by their business model, what kind
matter,” Dantus explained.
of market is there for it and how is it different from similar efforts.
OUTSTANDING VENTURES Among Marcus Dantus’ recent investments, there are ones getting
KEYS TO A SUCCESSFUL BUSINESS VENTURE • There’s a purpose beyond just earning money • It solves a problem • There’s some kind of innovation to it • There’s a great team backing it • It happens in the proper place and moment
12
March 2021
some attention, such as Play Business, a crowdfunding platform whose stocks have notably risen. Another venture bringing a significant ROI is the PlayQ gaming platform. Other standout ventures include Mozper fintech platform and the Epica platform for AI, both companies have been supported by Dux Capital. Dantus also foresees success for Paradise, whose outlets offer CBD, cannabis and other hemp products.
I’M AN ENTREPRENEUR, I’VE BEEN THROUGH ALL OF THIS, AND THAT HELPS TO BOOST BUSINESSES, SINCE I KNOW WHAT KIND OF PROBLEMS THEY FACE TIENEN - Marcus Dantus
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13
Marcus Dantus
Leadership
SHARK TANK: THE THRILL OF INVESTMENTS AND COMPETITION Marcus Dantus has brought nothing but thrills to Sony TV’s reality show. Among the success stories he’s been involved with in Shark Tank, he recalls Señor Dog, a training product for pets; and the easy and practical suitcase, a unique product predating an exciting development and chance for success.
The show has also brought Dantus a couple disappointments. One of them was the healthy tuna franks project, as he was absent from that episode, and the Chorizos DM Toluca delicatessen, whose team picked Arturo Elías Ayub’s proposal over Dantus’ and the rest of the “sharks”. “They wouldn’t take my proposal, they picked other sharks and that hurt a bit... I feel those are very good businesses,” the entrepreneur said.
TYPICAL ERRORS FROM ENTREPRENEURS • Working individually or with too many partners • Profit being the only purpose of the venture • Being unaware of the customers’ needs • Disputes among partners
ROADBLOCKS IN BUSINESS’ WAY There are businesses whose lifespan ends, according to Dantus, when they can no longer repeat the same rate of success, when there’s not enough market for them or when they become obsolete. And all of these may happen to businesses which actually got a start. Nevertheless, there are plenty of ideas and projects that never get that start. Dantus blames lack of support to SMEs
14
March 2021
in Mexico and many other countries; he also mentions the reduced markets, besides other factors such as economy and systemic problems in many countries like corruption and the lack of support from a legal system favoring entrepreneurs, among other matters in the way of business. “There are also cultural matters, such as a lack of tolerance for failure, punishment for success, investors’ unwillingness to take a risk, the lack of financial options... I feel all of these can be serious disadvantages,” Marcus Dantuls concluded.
I’VE SEEN TOO MANY BUSINESSES, THOUSANDS OF PITCHES, THOUSANDS OF BUSINESS MODELS, WHICH BRINGS ME A GREATER VISION ABOUT WHAT BUSINESSES NEED - Marcus Dantus
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To p 10
TOP 10 BEST PLACES
TO WORK IN THE UNITED STATES, ACCORDING TO GLASSDOOR In recent years, business has been experiencing a series of transformations, even before the COVID19 pandemic, which pushed online retail sales well above commerce in “brick and mortar” locations. Telecommuting supported by evolving and improved digital resources had never been as common. However, business adapting to new conditions doesn’t mean there aren’t any more companies operated by humans, where there are labor relations, environments among employees, different conditions and hierarchies that factor into establishing opinions among workers, resulting in rankings such as the most recent one shared by Glassdoor based on employees’ opinion.
18
March 2021
Picture by Hunters Race @huntersrace
To p 10
10
The 340-location supermarket
9
The IT giant has also taken part of the
chain spreads through Texas
hardware side of mobile devices, besides
and Northeastern Mexico.
developing software that became a
Its employees talk wonders
global standard decades ago. Employees
about the company and those
boast a great company culture as well as
in managerial positions. Other
good work/life balance. Other attributes
positive factors are a fun work
mentioned are the flexibility the company
environment and regular wage
offers into challenging its employees’
increases.
potentials and setting the stage for them to pursue their goals.
20
March 2021
8
The specialty apparel
7
Highest airline in this ranking
company has catered for
and the most important airlines
more than 20 years to yoga
in the U.S., offering flights
and exercise enthusiasts.
to multiple destinations and
Communication among
connections. Employees consider
its staff and the attention
their wellbeing and comfort has
the company brings to its
been the management’s priority,
employees’ feedback places
especially during the pandemic.
them atop other apparel companies in this list.
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21
To p 10
6
What once was only a user-
The long-standing
friendly web browser which derived
management consulting
into developing multiple apps and
firm stands out for its
software products in which we rely
company culture, the benefits
on also stands out for gathering
provided to its workforce, a
a highly skilled, intelligent and
friendly atmosphere and for
motivated troupe. Other highlights
being grounds for internal
include the company’s focus into
advancement opportunities.
work/life balance, besides paying very good wages.
22
5
March 2021
4
HubSpot is a software
3
The Southwestern restaurant chain
developer supporting the sales
may not compete head to head with the
and marketing operations of
global hamburger giants. Nevertheless,
companies. The Massachusetts-
it certainly tops any other company
based company has had its share
in their specialty when it comes
of success along its less than 20-
to choosing a best place to work.
year run. HubSpot’s leadership
Employee opinions mention amazing
brings support to its workforce
people, awesome leadership and the
through thoughtful programs and
workforce being taken care of, besides
flexibility.
creating the best product in its kind.
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23
To p 10
2
You can hardly think about
24
gamer experience. Employees
gaming without NVIDIA
mention intellectual honesty,
nowadays. The company
innovation, excellence and
specializes in graphic processors
teamwork as the company’s most
and is constantly evolving the
outstanding attributes.
March 2021
1
The business consulting
working atmosphere, being in a
firm for businesses, NGOs and
top environment regarding such
governments takes the top
matters as inclusion, diversity
spot of best companies to work
and equity, besides praising
in the U.S. for the fifth time.
the company’s response to the
Employees at Bain & Company
COVID19 emergency.
express they enjoy a great
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Mauricio Claver- Carone
Finance
IDB FACING CHANGES BROUGHT BY NEW PRESIDENT
MAURICIO CLAVER-CARONE The Finance sector closes 2020 with a surprise: the first US citizen to become president of the Inter-American Development Bank is Mauricio Claver-Carone, who doesn’t seem to bring any downtime to the forecast
Written by Mateo Rafael Tablado
Mauricio Claver- Carone
I
n more than 60 years after being founded,
Mauricio Claver-Carone, a 45 year
the Inter-American Development Bank
old lawyer, was elected last September,
(IBD) --the most important financial
becoming the first US-born president of the
institution of its kind in the Western
IDB. Claver-Carone is of Cuban and Spanish
Hemisphere-- has worked as a bastion
descent and he’s not only ending the
for its main partner’s policies (the US,
institution’s tradition of being led by a Latin
with a 30% share of the bank) supporting
American officer, but he already declared
megaprojects in Latin America and
he’ll be serving one five-year term only in
the Caribbean which have benefitted
this position, considering that in 61 years
governments in the territory as well as the
the IDB has only had four presidents.
businesses involved in such projects. Aside
Claver-Carone is succeeding Luis Alberto
from being the bank’s largest shareholder,
Moreno, from Colombia, who is leaving the
the IDB had never been led by US citizen…
bank after three successive five year terms.
until now.
28
Finance
March 2021
Finance
CLAVER-CARONE’S DUTY IS
TO SECURE THE NECESSARY FUNDS FOR THE BANK TO CARRY OUT POLICIES NOT ONLY BENEFITTING THE REGION, BUT ALSO WITH A POSITIVE COLLATERAL IMPACT IN POLICIES AND INTERESTS IN NORTH AMERICA WORK FOR GOVERNMENT AND ACADEMIA
Assistant to President Donald Trump and Senior Director for Western Hemisphere
The current IDB president, who’s also
Affairs on the National Security Council, and
been a lobbyist, is a former Senior Director
shortly after he was promoted to become a
of the National Security Council and has
Deputy Assistant to the President.
previously held other positions for the
Claver-Carone isn’t unfamiliar with the
US government. He served as Senior
IDB, as he had previous experience in
Advisor for International Affairs in the
the institution as an executive director, in
U.S. Department of the Treasury (2017-
representation of the USA in the bank’s
18), afterwards he was appointed Special
board of directors.
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Mauricio Claver- Carone
30
March 2021
Finance
Finance
WHAT ABOUT THE OPPOSITION? Before the election, the prospect of ending with the tradition of the IDB’s presidency being a position held exclusively by Latin American executives for decades brought itself some opposition. One of the other candidates to run against Claver-Carone was Laura Chinchilla, former President of Costa Rica, who retired her candidacy before the elections, leaving Argentinean Secretary of Strategic Affairs Gustavo Béliz as the sole opposition facing the American lawyer. A politician, Béliz has served Argentina since the early 1990s, holding different positions in government and had also previous experience in the IDB. The opposition and other shareholders of the bank tried unsuccessfully to delay the elections until March.
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31
Mauricio Claver- Carone
Finance
A NEW DIRECTION IN AREAS RECEIVING SUPPORT In an interview with The Hill, ClaverCarone mentioned the four areas the IDB is aiming to support. One of them is preparing public health policies, a relevant subject considering the COVID19 pandemic; the others are the creation of security networks for vulnerable populations, employment development through SMEs and development for fiscal policies. These plans undoubtedly stand far from traditional support to infrastructure megaprojects which would benefit businesses, could reflect on countries’ GDP and in many other ways, except finding its way into the pockets of workers, pillars of the region’s economies. This intention to grow the middle
supporting women-owned businesses, which generate 10% more income than male-owned business, in spite of having 50% less access to financing. Another goal aligned to the main matters in Claver-Carone’s agenda is digitizing financial processes in the territory. The possible impact of a growth in the Latin American middle class -which recently seemed to face extinction not only in this continentby benefitting the regions’ workforce can work for the US beyond commercial matters, but also having a positive impact on its policies about immigration and other subjects. LOOKING TO INCREASE COMMITMENT FROM THE LARGE SHAREHOLDERS
class in Latin America and the
The new IDB president also aims to
Caribbean once again through
accomplish the bank’s recapitalization,
employment development is a key
enabling the institution to obtain funds
strategy to the region’s economic
for over $20 billion in lending capacity,
development as it also benefits the US to be destined to the recovery of policies for this territory. Claver-Carone is also in favor of
32
March 2021
the region’s economies after the pandemic. Claver-Carone’s duty is to
Finance
secure a commitment from the US
governments, private sector, women
and its representatives to allow the
in executive positions, men, IDB
creation of laws that would guarantee
partners and beneficiaries, and even
the necessary funds for the bank to
setting foot in subjects such as human
carry out policies not only benefitting
trafficking.
the region, but also with a positive
Five years in office in the way the
collateral impact in different policies
president has announced -and done,
and interests in North America.
so far- may bring significant progress
Since entering office, Claver-Carone
in the region if all of these efforts are
has already engaged in commitments
enabled to be carried out down to the
about different subjects concerning
very last link of the chain, benefitting
the IDB, such as nearshoring, growth,
those whose sacrifice and effort bring
post-pandemic economic recovery,
support to the continent’s economies.
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33
Resource integration and interaction delivering results
DeAcero offers a wide variety of products, serving different business sectors, besides counting with the DeAcero Logistics business unit. The company is a major reference for the industry in Mexico and abroad
Produced by Jassen Pintado Interviewee: Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics
Grupo DeAcero
G
Manufacturing
rupo DeAcero
reinforcement, wire rod, steel rod, profiles,
opened for business
angles, beams, canals, wire mesh, trusses,
more than 70
panels, nails, chains, cables, guy wire and
years ago as a
a wide variety of fences, bars and wire
family business
products for the automotive, infrastructure,
started by César M.
energy, hardware, manufacturing, mining,
Gutiérrez Lozano
and oil & gas sectors.
in his workshop in Monterrey, Nuevo Leon (Mexico). Mr. Gutiérrez expanded his product portfolio, grew his staff and, as decades went by, DeAcero increased its presence nationwide and abroad, becoming a leading company in manufacturing and exports of long steel, wire and reinforcement steel products. DeAcero has 18 production plants, 21 recycling facilities and delivers 4.5
EXPERIENCED LEADERSHIP IN KEY POSITIONS DeAcero’s success results from a series of efforts, optimizations and generations’ work in different areas, and to a large extent from the evolution in its logistics area, which depends on Raúl M. Gutiérrez Durán, a professional with wide experience in the company’s processes. Gutiérrez Durán is the Global Supply
million tons of steel per year. Since the
Chain Director for the DeAcero group, CEO
seventies, DeAcero’s products are sold in
for DeAcero Logistics and a member of
Latin America, and during the nineties the
the Grupo DeAcero’s board of directors.
company expanded into the USA, supported Gutiérrez Durán graduated in industrial by its own plants in Houston, Texas and engineering from ITESM (Monterrey Institute Missouri, as well as its warehouse in Laredo, of Technology and Higher Education), where Texas and 29 distribution centers throughout he graduated with honors. In 2014, he North America. DeAcero currently offers the widest range of products for construction and steel
38
March 2021
earned an MBA from the Stanford Graduate School of Business (California). Gutiérrez Durán first joined DeAcero in
Grupo DeAcero
Manufacturing
- Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics
“We are looking to cover every link in the supply chain in its entirety. We are convinced that focusing beyond costs, an internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy”
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TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS
For more information, information click here
A professional firm focused on transforming opportunities to tangible benefits, KFW Consultants has more than 30 years of experience consulting across 4 continents. Specializing in the development of profitability models and operational designs, the firms’ solutions consider industry best practices and leading information systems.
www.kfwconsultants.com
Supplier Profile
Ye a r E s t a b l i s h e d : Oct/2010 Industr y: Consulting Main Ser vices: Consulting on the Improvement of Operations and Profitability Growth.
Development of t hree Dist ribut ion Centers (DC) covering ser vices in t he Nor t h, Ba jío and L a r e d o , Tx r e g i o n s . Ser vices Included: Business Case Development supporting DC approval, including: the building site, construction specifications, and operating equipment requirements. Site Planning Laredo covering the site size and design, positioning of the future building, parking lots, offices and optimal flow of truck traffic. Layout design including building specifications for height under joists, distance between columns, dock doors, ramps, work areas, positioning of the fixed equipment and inventory. New Operating Model focused on the management and execution of work processes, cycle times (from receipt to storage, picking to shipping), inventory management and KPIs. Alignment with WMS Information Systems following the new operating model, support in the preparation of a WMS (Oracle Warehouse Management System). Implementation and On-Site Training (i.) coordination and validation of the fixed equipment installations, and (ii.) conference room and onsite training at the management and operating level, prior to and following go-live. Design and Implementation of a Profitability to Serve Model (RDS), Based on a common platform of information throughout the organization, developed with Deacero´s IT a profitability model covering costs and revenues from production, distribution and sales. With profitability dashboards management has gained visibility on what contributes or erodes the contributions to profit at a SKU, order and/or customer level, as well as by DC, sales channel, region, etc… M a n a g i n g P a r t n e r : Ken F. Wallett We b p a g e : www.kfwconsultants.com
2008 as head of production in one of the company’s wire production plants. “From
42
chain,” Gutiérrez Durán commented. Among other activities, Gutiérrez Durán’s
there, it was all growth and learning at
position as vice-president of CAINTRA
different operative positions until becoming
(Chamber of the Transformation Industry
a director in one of our wire production
of Nuevo Leon) stands out as well as his
plants. Afterwards, I took my master’s
membership and active partaking in other
degree, I worked in the Supply Chain area
important associations and groups such
for Apple and returned to DeAcero to
as the Horno 3 museum’s Foundation for
become the director of our global supply
Education, Science and Technology.
March 2021
Manufacturing
Grupo DeAcero
UNDERSTANDING THE MARKET TO OBTAIN THE CLIENT’S SATISFACTION One key attribute for DeAcero has been the company’s ability to evaluate the different factors involved in order to modify and optimize processes and functions. “We have divided our understanding of the market to adapt our whole organizational structure and strategies,
We’ve engaged in an important mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in. This frame of thought starts from analyzing the environment to develop transformation toward the company’s core,” Gutiérrez Durán said. “This drives us to reassess the way we
offering a better service, finding
perceive ourselves, the way we perceive
ourselves aligned to our clients’ needs.
our clients, our markets, the way we
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43
Our vision of innovation. Total México, with its Lubricants division, becomes a strategic partner for the DEACERO company nationwide, supplying the 35 locations it has for 5 years.
www.total.com.mx
Manufacturing
Supplier Profile N u m b e r o f E m p l o ye e s : 9 6 ,0 0 0 + Ye a r E s t a b l i s h e d : F o u n d e d i n 19 2 4 u n d e r t h e n a m e o f Compagnie française des pétroles CFP w i t h m i xe d p r i v a t e a n d Fr e n c h S t a t e p a r t i c i p a t i o n , i n 19 8 5 i t a d o p t e d t h e n a m e To t a l - C F P a n d o n l y To t a l S . A . i n 19 9 1. Following the merger with the Belgian company P e t r o f i n a i n 19 9 9 , t h e c o m p a n y a d o p t e d t h e n a m e To t a l F i n a . L a t e r i t a b s o r b e d E l f Aquitaine and from March 22, 2000 it was c a l l e d To t a l F i n a E l f u n t i l o n M a y 6 , 2 0 0 3 i t w a s d e c i d e d t o r e c o ve r t h e u n i q u e n a m e o f To t a l .
Industr y: TOTA L i s o n e o f t h e l a r g e s t o i l a n d f u e l c o m p a n i e s i n t h e w o r l d , a c t i ve i n m o r e t h a n 15 0 c o u n t r i e s .
Main Ser vices:
conceptualize investments, processes and our own organizational structure,” the executive added. Operations in the production, logistics, distribution, transportation and commercial areas have been restructured from an operational territorial organization previously set as a silo, into a channel, segment and attention model arrangement, leaving behind the “one size fits all” model by adapting and customizing work processes to the client’s satisfaction. Changing these paradigms also
Impor tant actor in the exploration and production of oils and natural gases, r e f i n i n g , m a r ke t i n g , g a s e s a n d n e w energies, commerce and chemicals.
brings an intelligent balance between
Recent Projects:
systems and allowing a better
B u s e s c u e l a (a n i n n o v a t i ve t r u c k t h a t w e t a ke d i r e c t l y t o t h e f a c i l i t i e s o f o u r c l i e n t s and prospects to carr y technical training on dif ferent topics for industries, lubricants for Diesel engines, lubricants for gasoline e n g i n e s , m i n i n g i n d u s t r y, m e t a l l u r g y, e t c . , using educational tools and technological ones such as vir tual reality and lubricant demonstrations within a didactic engine.
M a r i e D j o r d j i a n , C EO We b p a g e : w w w.to t a l .c o m . m x
cost and service, optimizing work understanding of the market resulting in delivering optimized services. One of the key strategies has been the deployment of the spoke-hub model in distribution centers with reliable solutions as satellite distribution transfer centers and last mile locations support the strategy and commercial programs, thus increasing our value offer.
Fo r m o r e i n f o r m a t i o n , c l i c k a q u í
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45
Grupo DeAcero
Manufacturing
COVID19: TAKING CARE OF THE STAFF AND BUSINESS CONTINUITY The pandemic’s consequences drove Grupo DeAcero into taking timely action,
support and coverage to comply with health and hygiene regulations. “We also
allowing for operational continuity in
share resources and contents about best
safe conditions, without compromising
practices among our clients, suppliers and
its personnel’s health. Outwards, the
the company, benefiting each other’s staff.”
company and its strategic partners became
46
closer, developing strategies for mutual
March 2021
“We operate with more intelligence and
Grupo DeAcero
Manufacturing
“We’ve engaged in a mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in, to develop transformation toward the company’s core” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics
attention to detail regarding inventory and
the tactics, strategies and operations
supply planning. This situation pushed us
and creating a Procurement Intelligence,
into creating new processes focused toward
supported by a centralized negotiation and
the development of new consumables and
specialized regional clusters.”
replacement parts in an effort to avoid
“We are becoming a shared services
any stoppage. Roles and liabilities were
area in order to disseminate and ensure
restructured in procurement, setting apart
the fulfillment of the best practices in
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47
www.sintec.com informes@sintec.com Sintec
Sintec_
procurement and securement in every
partnerships have resulted in win-win
function of the company’s purchasing area,
strategies, enabling the creation of the
looking to create win-win conditions with
alternatives that bring more value for
our vendors,” Gutiérrez Durán declared.
DeAcero. “We’ve searched for an efficient integration of every factor’s management,
SUPPLIERS AND STRATEGIC PARTNERSHIPS Strategic suppliers sought-after by DeAcero stand out due to timely deliveries, a flexible portfolio, and adaptation capabilities toward the company’s requirements for short lead times. These
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March 2021
changing this concept from a supply chain to a value chain,” Gutiérrez Durán explained. “Our supplier evaluation and our Quarterly Business Reviews are focused on improving our productive chain, and becoming more resilient and competitive.”
Manufacturing
Supplier Profile
NEW STRATEGY IN TRANSPORT As with other parts of the business, transport was also affected by the pandemic, taking Grupo DeAcero into
N u m b e r o f E m p l o ye e s : 200+ Ye a r E s t a b l i s h e d : 0 8 / 12 / 19 87 Industr y: C o n s u l t i n g w i t h m o r e t h a n 3 0 ye a r s o f ex p e r i e n c e i n L a t i n A m e r i c a , g e n e r a t i n g va l u e a s a t r u s te d a d v i s o r for the leaders of the region. Main Ser vices: Management & Business Consulting Recent Projects: We h ave h a d m u l t i p l e a n d va r i e d projects with companies from all i n d u s t r i e s i n t h e l a s t ye a r, s o l v i n g eve r y t h i n g f r o m i nve n to r y s t r a te g i e s , supply chain transformation, supply catalog management, SAP solution implementations, omnichannel s t r a te g i e s , c u s to m e r ex p e r i e n c e , to o r g a n i z a t i o n a l d e s i g n , c h a n g e management and more. O s c a r L oz a n o, Pa r t n e r D i r e c to r We b p a g e : w w w. s i n te c .c o m
rethinking its strategies to continue providing timely solutions to clients: • New intelligent, dedicated and rented schemes were created by establishing strategic agreements with vendors, allowing the company to ensure product conveyance by making the most out of every trip. • Truck contents and routes were optimized, aligning each trip with a product mix able to satisfy the clientele’s specific needs, according to our salesforce and clients’ agenda. • Conveyance was reorganized by centralizing operations into central and regional clusters, arranging this area in clear planning, negotiation and management dimensions. “This allowed us to get to know the conveyance market much better and expand our vendor portfolio,” the executive explained.
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Grupo DeAcero
Manufacturing
State - of-the - a r t data ana lysi s del ive r s usefu l info r mation to the Logistics d e p a r t m e nt, i m p rov i n g decision-making
TECH DEPLOYMENT TO OPTIMIZE PROCESSES AND PRODUCTS The adoption, digitization and automation of processes have allowed the group to face the conditions of a volatile, hard-fought market in which deployment, training and
and automated analysis of its distribution network, which allow for better strategic decision-making. This resulted in obtaining such advantages as a constant redesign
better use of tech resources result in a great
process of the operating logistics network
competitive advantage.
able to bring more agility in attention to
The tech and digitization projects
the market, which increases predictability
DeAcero developed include new resources
when supported by optimized inventory
such as the control tower -providing data
management.
visibility and management-, end-to-end, purchase-to-pay (P2P) and order-to-cash
50
(O2C) processes, along with recurrent
N oa vr c M i ehm2b0r 2e 1 2 0 2 0
In its behalf, quality in production lines has also included digitized processes, as
Grupo DeAcero
well as the warehousing and conveyance processes. “This allows us to maintain our competitiveness!”, the executive pointed out. DEACERO LOGISTICS Strongholds in Grupo DeAcero’s logistics and infrastructure have thrived after DeAcero Logistics (DAL) was created in 2016. DeAcero Logistics offers train freight,
Manufacturing
“This drives us to reassess the way we perceive ourselves, our clients, our markets, the way we conceptualize investments, processes and our own organizational structure” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics
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51
Grupo DeAcero
Manufacturing
roadways, cross-border transportation,
DeAcero Logistics, the company achieves
VAS (value added services) storage,
a 110% YOY (year over year) growth
consulting, rentals, international trade,
supported by its philosophy: placing clients
maritime cargo and distribution network
and suppliers first, prioritize service, add
analysis. DAL works for different industries
value to its entire chain and create synergies
and segments, including paper, oil, metal-
able to optimize the use of available
mechanics, containers, specialty and retail,
resources within and beyond the company.
among others. DAL covers the Americas, Asia and Europe. Since Gutiérrez Durán created
Steel rei nfo rcement p rod uct s, wi re rod, steel rod, prof iles, wi re mesh, fences, chains and nai ls a re some of the items manufactu red and sold by DeAcero
52
March 2021
“DeAcero Logistics enables us to offer competitive products and solutions, providing our clients with complete services,
Grupo DeAcero
Manufacturing
helping them focus and thrive in their
The company’s intranet constantly shares
business,” Gutiérrez Durán commented.
information capsules covering individual achievements, both in the personal and
MANAGING THE HUMAN ELEMENT Staff management principles at DeAcero
professional spheres. New hires have access to onboarding programs, and all
covers different aspects acknowledging
the staff can take place in mentorships and
the personnel’s work, offering wages
talent development programs. Ongoing
above market average, to begin with. The
inclusion programs highlights female
company offers flexible schedules and open
leadership within the company.
spaces designed with collaboration in mind.
It should be noted that in spite of the
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53
Grupo DeAcero
Manufacturing
“We are becoming a shared services area looking to create win-win conditions with our vendors” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics
54
March 2021
Grupo DeAcero
Manufacturing
pandemic, DeAcero maintained all of
first steel supplier whose products are
its staff, no adjustments were made,
LEED-certified (Leadership in Energy and
whatsoever.
Environmental Design). Also, total water
Social activities such as taking part in
consumed by DeAcero in every process
local sports tournaments are supported by
is destined for reuse, while 98% of waste
the company as are benefits and discounts
derived from these processes is recycled for
in determined purchases and services,
use in other industries.
besides rewarding employees’ children with
On its behalf, the DeAcero Foundation
scholarships. The whole family has a place
has established links with the community
in DeAcero through workshops and learning
through different programs focused on
activities covering subjects from handcrafts
social, health and education matters. On
to finances.
its own and along with other organizations,
“The importance we give to our workplace
the DeAcero Foundation has contributed
culture, large family environment and
to goals set in the 2030 Sustainable
employee satisfaction are key subjects in
Development Agenda, adopted by the
our staff surveys, the feedback we obtain helps us improve in these areas,” the executive said. SUSTAINABILITY WITHIN THE COMPANY AND BEYOND Efforts by DeAcero in contributing to
United Nations Organization, through 10 projects aimed at eradicating poverty, 12 to bring hunger down to zero, 39 aimed to good health and well-being, 25 for access to quality education, 3 for gender equality, 7 for decent work and 18 to reduce inequality.
society are well beyond business and
The foundation also supports 2 other
commercial purposes. DeAcero is the
projects for responsible consumption and
largest recycler in Mexico. All of the raw
production, 1 climate action project, 4 for
material used by the company is derived
peace and justice-strong institutions and
from recycled steel, processing more than
101 partnerships to achieve these goals.
3M tons a year. DeAcero is also Mexico’s
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Manufacturing
Grupo DeAcero
Since Gutiérrez Durán created DeAcero Logistics, the company achieves a 110% YOY growth supported by its philosophy: placing clients and suppliers first, prioritize service, add value to its entire chain and create synergies able to optimize the use of available resources within and beyond the company
CHALLENGES: A NETWORK
network becoming an important
ABLE TO INCREASE THE VALUE
differentiating factor.
OFFER FOR CLIENTS The current conditions in
• Relying on collaboration
every market bring along
and management dynamics
different challenges, such as
focused on delivering business
volatility, possible trade blocs
results through policies aligned
and setbacks. DeAcero sets
with commercial and service
the following goals facing these
expectations, making the most
factors:
from logistic locations to offer a wide portfolio of customizable
• Integrating and aligning the value chain with a focus
March 2021
industry.
on the client. This implies
speeding up the supply chain
• Increasing digitization
with technology to align and
in key processes -such as
control it by assembling each
e-business-, through platforms
of its parts, creating a flexible
bringing the company closer to
omnichannel network. This
its clients.
results in an integral logistics
56
packages and solutions for each
Grupo DeAcero
Manufacturing
• Developing the business’ knowledge, technical and personal abilities of every individual involved, guaranteeing the proper development of roles with a focus on adding value for clients, for our integral value chain and our company. “We are looking to cover every link in the
FOUNDED:
1952 (DeAcero Logistics, 2016)
supply chain in its entirety, from purveyors, production facilities, storage, distribution and most importantly, our clients. We are
INDUSTRY:
convinced that focusing beyond costs, an
Steel products manufacturing and commercialization
internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy,” Raúl Gutiérrez Durán, Global Supply Chain Director for the DeAcero group and CEO for DeAcero
WEBPAGE: www.deacero.com www.dalogistics.com
Logistics finalized.
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Clean
Construction
ON THE ROAD
TO CLEAN CONSTRUCTION Written by Mateo Rafael Tablado
This is more than a project, but rather a commitment to sustainability for future generations, capable of having a positive impact still today: Budapest, Los Angeles, Mexico City and Oslo take part on clean construction The Clean Construction Declaration is
58
necessary activity worldwide --whose
part of the C40 forum, in which 97 cities
contribution to climate change is estimated
and each city’s major is committed to
in 25%-- and offers support to cities
observance of these goals, first established
involved in a transition toward a sustainable
in the Paris Agreement in respect to climate
construction model and zero emissions, also
change. This chapter is focused on a very
enabled to construct healthier buildings,
March 2021
Raymond Johansen, Mayor of Oslo
improving air quality for the millions of urban residents worldwide. Its main purpose is to arrive in 2050 without polluting emissions from buildings and other infrastructure constructions, focusing on construction machinery and materials. The landscape for population growth, and the prospect for creating housing and infrastructure for the world population foresee an increase in construction activity in many years to come.
Oslo, Norway - Photo by Maria Bobrova
Clean
Construction
Focus areas in which there’s already
than 23% of GHG and 30% of global
work in progress, brainstorming,
resource consumption, the current
strategies, challenges and policies
pace for construction is leading the
include:
Earth to a 37°F increase.
• Commitment and inclusion
• Market development
targets to develop net-zero emission
• Resources and data
buildings and infrastructure of the
• Benefits
future by:
FOUR CITIES LEADING THE WAY On November 24, the current mayors of Budapest, Los Angeles, Mexico City and Oslo committed
This declaration sets ambitious
• Reducing embodied emissions by at least 50% for all new buildings and retrofits by 2030 • Reducing embodied emissions
to reduce by half all the emissions
by at least 50% of all infrastructure
produced by construction-related
projects by 2030
activities by 2030. It should be noted that the Clean Construction Forum is
• Procuring and when possible using only zero emission construction
led precisely by the Norwegian capital. machinery from 2025 These mayors committed to revolutionize the construction industry
Being aware of the fact that cities
globally, thrusting it into a sustainable
cannot tackle the climate crisis alone,
future, resulting in a resilient, healthy
the Declaration places the circular
lifestyle able to offer development
economy as its core and calls for
capacity to all its inhabitants,
innovation and collaboration across
especially those in vulnerable
cities, businesses, regional, national
population groups.
and supranational government and
Besides being the cause of more
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March 2021
industry.
The Declaration commits cities to repurposing and retrofitting building stock to make better use of the buildings and infrastructure that currently exist, which also has huge
Eric Garcetti, Mayor of Los Angeles, U.S.
potential to create new green jobs. Retrofitting reduces the need for raw building materials that have a high carbon footprint — concrete production alone is responsible for 8% of the world’s GHG emissions. WHAT ARE THESE CITIES’ HIGHEST OFFICIALS SAYING? The mayors have also committed to preach by example in clean construction by using their purchasing power and normalizing the use of zero emission machinery for construction work, as well as demanding transparency and responsibility in supply chains. These leaders aim at these goals by incorporating clean construction policies in the design, planning and procuring processes, as
Los Angeles, United States - Photo by Pedro Marroquin
well as in construction codes. “I’m proud to announce our firm commitment with business and
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Clean
Construction
industry to transform construction in Oslo and cities around the world. for the better. Claudia Sheinbaum, Head of Government of Mexico City
The climate crisis is a global problem that requires global solutions. We need to unite businesses, industry and government on all levels to advance climate action. We are confident that the C40 Clean Construction Declaration will contribute in shifting the construction market globally. Together, we can remove fossil fuels and reduce emissions from construction sites altogether,” declared Raymond Johansen, Mayor of Oslo, Norway. On his behalf, Eric Garcetti, Mayor of Los Angeles, California said: “The climate crisis affects every facet of our lives and every sector of our cities, that means we have to fundamentally change the way we operate across the board and revolutionize how we power our neighborhoods, consume natural
CDMX, México - Photo by Tomas Martinez
resources, construct buildings, commute, travel, and lead. Los Angeles is doubling down on our commitments.” “Mexico City has a firm commitment to
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March 2021
the best international sustainable building practices, not only because of the need to reduce the impact generated by construction and demolition waste,
Gergely Karácsony, Mayor of Budapest
but also because of the potential in energy efficiency that can be achieved, thereby contributing to the achievement of the Sustainable Development Goals,” expressed Dr. Marina Robles, main officer at the Secretary of Environment of Mexico City. Gergely Karácsony, Mayor of Budapest, Hungary, said: “Budapest is a beautiful city with an incredible historical heritage and great architecture that we all adore. This, however, means a large building stock with rather poor energy performance and high GHG emissions. The Municipality of Budapest has committed itself to take active steps to reduce emissions in the city. Embodied emissions in construction activities and materials are uncharted areas, where large mitigation potential can
Budapest, Hungría - Photo by Dan Freeman
certainly be found.”
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Samsung
Te c h n olo g y
A BRIEF HISTORY OF THE GALAXY S SERIES’ CAMERA TECHNOLOGY
When it comes to capturing precious moments, a smartphone camera is an absolute necessity. It’s no surprise that an overwhelming number of consumers rank the camera and its features among the factors that matter most when buying a new smartphone
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March 2021
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Samsung
Te c h n olo g y
Since releasing its first camera phone, the SCH-V200, in 2000, Samsung has remained a leader in the industry by relentlessly advancing the camera phone segment. The Galaxy S series’ innovative cameras are the culmination of years of experience developing groundbreaking technologies. Follow along as we explore just how much the series’ cameras have evolved over the last 11 years – from the very first Galaxy S in 2010 to the recently introduced Galaxy S21.
66
GALAXY S PANORAMA SHOT The first Galaxy S device featured a VGA-
recognition and anti-shake functions,
class front camera capable of making video
and featured a Panorama Shot mode,
calls, as well as a 5-megapixel (MP) rear
which allowed users to capture an image
camera that could record HD videos. The rear
of a scene that was wider than what they
camera also included built-in autofocus, facial
saw on their screen.
March 2021
GALAXY S2 FLASH LED The Galaxy S2 featured a thoroughly
shots. Other additions included an improved
enhanced camera. Included among the
autofocus feature, which made it easier to
upgrades were boosts in pixel counts – 2
focus the camera on a desired subject, and
megapixels in the front and 8 megapixels in
a cartoon-inspired feature that transformed
the rear – and an LED flash to facilitate night
photos into hand-drawn images.
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Samsung
Te c h n olo g y
GALAXY S3 BURST SHOT Burst Shot offered users the perfect tool for capturing blink-and-you’ll-miss-it moments like fun jump-in-the-air shots. Both the 1.9MP front camera and the 8MP rear camera supported the mode, which allowed users to take up to 20 pictures in 3.3 seconds. The
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March 2021
cameras also featured a Best Photo mode, which helped users select the best photo out of eight continuous shots, and a Zero Shutter Lag mode, which guaranteed there would be no delay between the moment the user tapped the shutter button and the picture was produced.
GALAXY S4 DUAL SHOT The Galaxy S4 ushered in the era of 10plus megapixel cameras by combining a 2MP
photographer and the subject occupied the
front camera with a 13MP rear camera. It also
same frame. Other features included Sound
introduced features that changed how users
& Shot, which allowed users to record audio
captured special moments, and transformed
to accompany their images, and Drama Shot,
their pictures into stories. For example, the
which let users take multiple pictures in quick
camera’s Dual Shot mode allowed users to
succession and combine them into an image
capture images with both cameras at the
that tells the story better than a single photo
same time, producing a photo in which the
could.
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Samsung
70
Te c h n olo g y
GALAXY S5 RICH TONE HDR The Galaxy S5 was the first smartphone
even in the dark. The camera also featured an
to feature a 16MP ISOCELL camera. The
upgraded HDR mode for enhancing photos.
ISOCELL image sensor enhanced image
The HDR feature allowed users to enjoy
quality with less cross-pixel interference,
vibrant images even in dimly lit rooms or
making it possible to take clearer pictures
environments with heavy backlighting.
March 2021
GALAXY S6 Samsung introduced a Quick Launch
on any screen. A function that automatically tracked and focused on moving objects
function with the Galaxy S6 that allowed users
enhanced image sharpness, while a 5MP F1.9
to launch the camera in just 0.7 seconds,
lens was installed on the front to boost selfie
simply by tapping the home button twice
quality.
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Samsung
72
Te c h n olo g y
GALAXY S7 T The Galaxy S7 incorporated a dual pixel
phase detection, providing vastly improved
image sensor – a technology featured in
autofocus performance. The camera also
high-end DSLR cameras – to allow users to
introduced a selfie flash mode Together, the
quickly snap crisp and clear photos even
Galaxy S7’s camera innovations achieved
in the dark. The sensor worked by splitting
a then-record DxOMark Mobile Score of 88
every pixel into two photodiodes for on-chip
points.
March 2021
GALAXY S8 To help users snap better photos, the
based controls were also introduced to help
Galaxy S8 introduced an improved image
the camera open, swiping left or right with
signal process algorithm that ensured clear,
your thumb would toggle filters or modes,
stable images regardless of time or place.
while swiping up or down would allow you to
It achieved this by taking three consecutive
switch between the front and rear cameras or
photos and selecting the best one. Gesture-
zoom in or out.
users operate the camera. For example, with
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Samsung
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March 2021
Te c h n olo g y
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Samsung
76
Te c h n olo g y
GALAXY S9 DOBLE APERTURA The Galaxy S9 introduced a Dual Aperture
more effectively. The camera’s Super Slow-
camera that would automatically adjust
mo feature allowed users to record videos at
to ambient light just like the human eye –
960 frames per second, making it possible to
widening in the dark and shrinking in bright
capture movements or moments that are too
light. The camera featured the brightest
fast for the human eye to see. The function
F1.5/F2.4 lens available in a smartphone
made it easy for users to share these epic
at the time, which allowed it to absorb
slow-mo moments as GIFs on social media.
approximately 28 percent more light than
Another notable addition was AR Emoji
the previous model, resulting in clearer
– a function that utilized the camera and
pictures even in dark settings. Samsung
augmented reality technology to allow users
also enhanced the camera with functions
to create AR avatars that could mimic their
designed to help users express themselves
facial expressions in real time.
March 2021
GALAXY S10 SUPER STEADY By the time the Galaxy S10 was released
smooth content when enjoying activities
in 2019, smartphone users were creating
like cycling and dancing. The Galaxy S10’s
more content than ever before. To cater to
HDR10+ support produced true-to-life colors
this trend, the Galaxy S10 introduced Super
in users’ videos, while its 16MP Ultra Wide
Steady mode. The function enhanced the
Camera captured scenes as users saw them
quality of users’ recordings through video
with a field of view that was similar to the
stabilization, making it perfect for recording
human eye.
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Samsung
Te c h n olo g y
THE GALAXY S SERIES’ INNOVATIVE CAMERAS ARE THE CULMINATION OF YEARS OF EXPERIENCE DEVELOPING GROUNDBREAKING TECHNOLOGIES
78
GALAXY S20 SPACE ZOOM paired Hybrid Optic Zoom with AI-powered
supporting 8K video recording, the camera
digital zoom. This allowed users to zoom
mode that took camera stability a step further
much further into images – up to 100x in the
thanks to an anti-rolling stabilizer and AI-
case of the Galaxy S20 Ultra. In addition to
based motion analysis.
March 2021
also included an upgraded Super Steady
GALAXY S21 To offer users the ability to capture moments of their lives in more meaningful ways, Samsung equipped the Galaxy S21 series with a pro-grade camera that enhances content using on-device AI. The Galaxy S21 Ultra is the first Samsung smartphone to feature two telephoto lenses, and boasts five cameras in all: a 40MP (F2.2) front camera, a 12MP (F2.2) rear ultra-wide camera, a 108MP (F1.8) rear main camera, a 10MP (F4.9) rear telephoto camera, and a 10MP (F2.4) rear telephoto camera. The Galaxy S21 and S21+,
screens beneath the camera’s viewfinder.
meanwhile, feature a total of four cameras: a
The Galaxy S21 series also offers creators
10MP (F2.2) front camera, a 12MP (F2.2) rear
the ability to utilize the selfie and rear cameras
ultra-wide camera, a 12MP (F1.8) rear main
simultaneously to create unforgettable video
camera, and a 64MP (F4.9) rear telephoto
content. Each camera additionally supports
camera.
4K video recording at 60fps (frames per
The combination of anti-shake technology,
second), and the dual telephoto lens setup
10x optical zoom, and both laser and dual-
is especially adept at capturing vivid photos
pixel autofocus enables the cameras to
from virtually any distance. Furthermore,
produce results that rival those of high-end
with an upgraded 108MP lens and nona-
DSLRs. The new Director’s View feature,
binning technology, the Galaxy S21 series
meanwhile, helps users pick the perfect
ensure bright and clear photos even in
lens for their photo by placing three preview
low-light environments.
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RAISING GLOBAL STANDARDS IN HEALTHCARE LOGISTICS Written by Mateo Rafael Tablado
Produced by Jassen Pintado
Interviewee Javier Soracci, country manager in Colombia for BOMI GROUP
BOMI GROUP
H E A LT H C A R E
The performance delivered by BOMI GROUP in Colombia and LATAM provides solid support for the healthcare sector by relying in flexibility and adaptability toward each client’s needs
T
he BOMI GROUP
specialized management,
story began in
storage and conveyance of
1985 in Milan,
equipment, medication and
Italy, helping the
disposable materials by BOMI
healthcare sector. It didn’t take
GROUP becomes a crucial,
long to expand across Europe;
indispensable resource raising
and after a decade’s worth of
demand from a clientele whose
success, BOMI GROUP arrived
main common attribute is global
in Latin America, bringing its
presence and the ultimate goal
know-how and ability in 3PL
of saving lives.
(third-party logistics) to supply consumables and medical equipment in Argentina, Brazil, Colombia, Chile, Ecuador, Panama and Peru. The increase in BOMI GROUP’s presence across the map is due to a constant drive to attain excellence beyond compliance by setting a higher bar with help from the company’s own benchmarking standards. The
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March 2021
KEY PRESENCE IN COLOMBIA
BOMI GROUP opened for business in Colombia in 2010, arriving in this country under a client’s request, as usual. Its presence across Colombian territory has expanded from Bogota, the country’s capital, to Barranquilla, Bucaramanga, Cali, Medellin and Pereira, adding up to 194,000 sq.ft. worth of storage facilities. BOMI HEALTHCARRIER is able
“WHEN WE ASK FOR COLLABORATION AND FLEXIBILITY,
WE FIND IT” - Javier Soracci, country manager in Colombia for BOMI GROUP
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83
BOMI GROUP
H E A LT H C A R E
to store and convey devices,
“WE OBTAIN FEEDBACK
medication, diagnostic reagents and cosmetics everywhere in
FROM OUR LABOR AND WE
the country directly or through
ARE ALWAYS LOOKING FOR
strategic partners in a cold
WAYS TO INNOVATE AND
IMPROVE” - Javier Soracci, country manager in Colombia for BOMI GROUP
chain with the required handling provisions. In the Colombian market, BOMI GROUP is the first company to deliver for home care services. Other innovations in the country comprise the GECOS proprietary management system, able to provide a complete inventory service of stock levels, and the Virtual
84
March 2021
Branch solution for companies in a streamlined operation. Besides ISO 9001 and ISO 13485
healthcare products. “The most important challenge brought by
compliance, BOMI is also certified under
certifications is maintaining them, supported
the local BPM (good manufacturing practice
by our own inspections and audits. Keeping
certification) and INVIMA (National Food
up to date with these is based in permanent
and Drug Surveillance Institute) standards,
training and continual innovation. Any
providing furnishings to more than 25
procedure created two years ago not
medical device and reagent importers
adapted to this day should be improved,”
under CCAA (certificate for conditioning
said Javier Soracci, country manager in
and storage capacity) regulations. The
Colombia for the BOMI GROUP
company also earned the “Positive” status
The experienced Soracci has 21-year
from Secretaría de Salud (health ministry),
experience in logistics for the healthcare
which certifies storage and conveyance of
sector under his belt. Soracci graduated in w w w.the b os tonb r.com
85
BOMI GROUP
BOMI GROUP works acco rding to its own a n d i t s c l i e n t e l e’ s standa rds, usual ly str icter than local regulations
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March 2021
H E A LT H C A R E
Business Administration from
understood. One should
UADE (Argentine University
adapt to it. These are all
of Enterprise) and afterwards
rewarding experiences,”
earned an MBA from the
the executive declared.
Deusto Business School, in Spain. Before taking the reins of the Colombian operation for the BOMI GROUP, he led the
GLOBAL DEMAND FOR EFFICIENCY-DRIVEN LEADERSHIP
The 20 markets where
company’s operation in Chile.
BOMI GROUP provides
Soracci also worked for top
substantial support to the
companies within this business
healthcare sector share high
sector in Argentina -his home
level operational standards,
country- and neighbor Uruguay.
easing business development
“Every country has its own ways and that should be
Bulk y medical e q u i p m e nt, special beds, high -precision med ica l devices, medication and reagents through cold chain… BOMI GROUP is the ideal partner in logistics fo r the healthca re secto r global ly
and expansion for clients growing into new territories.
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COLD STORAGE,
COOLERS AND FREEZERS
“Solutions to attend the cold chain in your operation” We are a company dedicated to the manufacture, installation, rental and maintenance of refrigeration equipment with more than 20 years of experience in the pharmaceutical, logistics and food industry.
www.ingecold.com
TECHNICAL SERVICE & PREVENTIVE MAINTENANCE
At the regional level,
delivering outstanding solutions
the now virtual meetings
to clients desiring a successful
among country managers
outcome across their global
and heads of different
presence.
departments allow detection of areas for improvement, new business opportunities and sharing solutions for similar procedures. Cross selling is a common practice for BOMI GROUP in Latin America and other territories as a result of
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March 2021
IT RESOURCES
The IT structure along constant development of proprietary software solutions at BOMI GROUP benefits not only the company’s tasks, but also clients’ interaction with inventory status, product request and
BOMI GROUP
tracking interfaces. Systems already delivering results, such as BOMI WMS, Botrack, Boclaim and BOMI Business Intelligence are now joined by ONETx and ONEVax interfaces for conveyance and control for value added services and conditioning for the clients’ platforms in Latin America. Developing new IT resources to improve internal manoeuvres as well as dealings with clients and regulatory agencies is an ongoing endeavor for BOMI GROUP. Latest developments in this area include: • An inventory detection and early restocking system, aided by RFID, developed in a partnership with a client in Brazil. • A multi-code scanner (recently deployed in Turkey). • Robot evaluation for warehouse automation in Europe and Brazil. We are currently at the analysis and evaluation stage, before running the
H E A LT H C A R E
LONG-STANDING PARTNERS ACROSS THE TERRITORY
In the same way BOMI GROUP and the relationships with its clientele is extended globally, the company also develops longterm partnerships and purveyors. Storage, land and air transport, moving and handling equipment, and outsourcing companies, among others, are the main areas in which BOMI GROUP’s partners in Colombia stand out. The most important capabilities shared by these suppliers are flexibility and being able to reach standards set by BOMI GROUP, which are usually stricter than health, customs and transport regulations in effect in each country. “Our suppliers go through different evaluations. We don’t engage in any partnership because of pricing convenience. When we ask for collaboration and flexibility, we find it,” the country manager explained. IN THE FRONTLINE OF THE BATTLE AGAINST COVID 19
The tasks involved in supplying hospitals,
pilot program for automation in these
medical offices and even patients under
territories, aiming to improve determined
home care cannot stop during a pandemic.
business areas, markets and operations.
Under the guidelines of the company’s
This program will run globally soon after,”
headquarters in Milan, BOMI GROUP took
Soracci said.
timely, exemplary measures to counter
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BOMI GROUP
H E A LT H C A R E
“AT THE END OF THE DAY WE BRING
HOPE OF LIFE” - Javier Soracci, country manager in Colombia for BOMI GROUP
the pandemic even before the
• Task forces were created
emergency was declared in the
in the local and regional levels,
LATAM countries where there’s
grouping personnel from
company presence:
different departments to be in charge of monitoring the
• New product handling protocols were implemented
situation and making the best choices for business operations.
immediately to protect labor. Equipment, disposables and
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March 2021
“Our staff working in logistics
distance measures were
never thought that they are
established to avoid infection
actually saving lives. We
in warehouses and operating
explained the importance of
space. And it’s been stressed
sharing these guidelines back
that the staff share these
home. They also give us ideas
guidelines at home. Also a
that we try immediately. We
hotline became available
obtain feedback from our labor
for staff and their families to
and we are always looking for
seek support while facing the
ways to innovate and improve,”
lockdown during quarantine.
Soracci declared.
BOMI GROUP counts with 194 , 0 0 0 s q . f t . wo r th of sto rage faci l ities in Colombia
COMMUNITY AND ENVIRONMENT
As part of CSR (Corporate Social
management by specialized contractors. The communities surrounding BOMI
Responsibility) standards, BOMI GROUP
GROUP’s facilities benefit from the
is supported by strict corporate ethics
company’s engagement with local job
shared by employees, partners and
boards. 20% of labor in the Bogota
shareholders. This code considers care for
location hails from surrounding towns
the environment through a zero pollution
west of the capital. The company is also
policy which includes maintenance of
engaged in mutual support programs with
BOMI HEALTHCARRIER vehicles, besides
institutions such as the SENA (National
continual risk management assessment
Service for Learning) office in Mosquera,
in warehouses and offices, and waste
also a vicinity of Bogota.
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BOMI GROUP
H E A LT H C A R E
New business opportunities open fo r BOMI GROUP in inpatient nutrition, animal wellness and home care ser vices
NON-STOP DRIVE TOWARD THE FUTURE
Projections for BOMI GROUP during the upcoming months
sides of the Atlantic Ocean. New business opportunities are open in the high-cost
deployments and warehouse
biopharmaceuticals sector,
expansion to new territories and
inpatient nutrition, animal
new business segments.
wellness, and home care
recently in Ecuador, Russia and BeNeLux territories (Belgium, March 2021
more to add to the list from both
are going forward, from IT
New operations began
92
Netherlands, Luxembourg), with
delivery. “The home care segment in Colombia has achieved the
most growth among the region. In a different subject, animal wellbeing’s standards are
Bomi
Group
being raised and we see opportunity in this specialty,” the executive said. Adaptability and flexibility toward clients’ operations drive BOMI GROUP to achieve its goals, planning during 2020 to
us for arriving on time with
deliver in 2021 with no intention
a required product, helping
to stop in the endeavors to
complete a surgery or other
support the healthcare sector.
procedure. At the end of the day
“We’ve even received letters from patients’ relatives thanking
we bring hope of life,” Javier Soracci finalized. Feedback from the staf f i s key to i nnovation and i mp rovement
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