BBR | Magazine, January 2021 by The Boston Business Review

SANTOS INDUSTRIA (Honduras)

Innovation and possibilities

COVID19

driving Digital Transformation

February 2021 | www.thebostonbr.com

BLANCA TREVIÑO’S

DeAcero and DeAcero Logistics

influential leadership

Aligning abilities and creating value from Mexico

LEADING THE COUNTRY by competing globally

WHO WE ARE: Managing Director

Social Media Director

Jassen Pintado

Maria Elena Gastelum

Creative Director

Content Coordinator

Omar Rodríguez

Alicia Barrantes

Editor in Chief

Project Directors

Rafael Tablado

Ana Macfarland David Alarcon

Finance Director

Giuseppe Modenesi

Christina Schoch

Lucy Verde Marcelo Modenesi

EDITOR’S LETTER: Februar y 2021

With 2020 already in the books, it slightly

their processes and creating value for their

seems we may be on the way to end the

clientele, placed as the center of each of

global pandemic, or at least we may enter

the company’s interactions, delivering their

into a less destructive phase... not without

products globally from Mexico.

transforming our personal and professional

On its behalf, Santos Industria displays

activities, which still demands examining

why the company is Honduras’ ideal partner

with detail all that can be improved and

for construction, offering cement blocks,

those points in which we should change our

cobblestone, aggregates and large prefab

perspective.

items supporting important infrastructure

DeAcero and DeAcero Logistics

projects.

have already been through such

In 2021 we wish the next success

transformations even before COVID19 and

story we get to publish is about you and

its consequences, by learning to perceive

your company!

themselves from the outside-in, optimizing

Mateo Rafael Tablado, Editor in chief for The Boston Business Review Email: rafael.tablado@thebostonbr.com

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TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

Focused on transforming opportunities to tangible benefits, with more than 30 years of experience consulting across 4 continents. Specializing in the development of profitability models and operational designs, considering industry best practices and leading information systems.

www.kfwconsultants.com

Ta b l e o f C o n t e n t s

Blanca Treviño

LEADERSHIP

Antonio Peñalver

12.

TECHNOLOGY

Manufacturing

Construction

Oil & Gas

18.

Energy

58.

40. 74.

88. Construction w w w.the b os tonb r.com

B l a n c a Tr e v i ñ o

Leadership

BLANCA TREVIÑO: THE KIND OF LEADERSHIP THAT MAKES THINGS HAPPEN Woman’s empowerment in business has a pioneer named Blanca Treviño. She stands out in the ICT sector in Latin America, the United States and beyond

B l a n c a Tr e v i ñ o

Leadership

lanca Treviño’s frame

of work stands for decades leading

work, vision and attributes such as determination.

Softtek, one of the first ITC companies

Before the end of the 1970s, Treviño

in Mexico, which she and her partners

was admitted to the Monterrey Institute

created in 1982, when not only was

of Technology and Higher Education

uncommon to own a home computer,

(ITESM, popularly known as “el Tec”,

but also around the time a personal

one of the most prestigious colleges

computer’s dimensions were just

in Latin America), where she earned

reducing to fit in a single desk. It’s

her bachelor’s degree in computer

very clear that her outstanding,

science administration. Shortly after

successful career happened before

graduating she created Softtek, which

recent efforts to bring women’s efforts

has gone beyond working for both the

in the workplace to the forefront; the

public and private sectors, and any size

place Treviño is at has demanded

of enterprises to extend its services

February 2021

abroad, making Mexico an attractive

important businesswomen, and

ITC provider for the United States,

Fortune magazine also includes her in

practically defining what today we

their 50 most powerful women list.

actually know as ‘nearshoring’. Softtek currently operates in more than 30 countries, becoming the largest independent ITC service provider in Latin America. UNDER THE SPOTLIGHT IN MEXICO AND ABROAD

ACCOLADES AND DESIGNATIONS

Treviño’s career and vision have been considered not just to be honored, but also to rely with her perspective to improve conditions in different environments. She’s been recipient to accolades such as the

Treviño’s notoriety and success

best Latin American executive of the

has led her to be considered a very

year, from the Stevie Awards (2010);

influential presence in business not

in 2011 she was the first woman

only in Mexico and Latin America, but

inducted into IAOP’s (International

rather globally.

Association of Outsourcing

Forbes magazine considers Treviño

Professionals) Hall of Fame; and in

among top decision-makers and

2019 she was inducted to the Women

most powerful women in business, as

In Technology - International (WITI)

well as into the top 50 most powerful

Hall of Fame.

women in Mexico; the former Latin

Treviño belongs to elite groups such

Business Chronicle (now Latin Trade)

as the World Economic Forum’s B20

listed Treviño among the 25 most

Task Force about ICT and Innovation,

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B l a n c a Tr e v i ñ o

Leadership

TREVIÑO’S BUSINESSWOMAN PERSONA IS NOT AN OBSTACLE TOWARD DISPLAYING THE NECESSARY EMPATHY TO CLOSE GAPS and she has taken part in the Woman

School of Management (Northwestern

and Economy chapter of APEC (Asia-

University), Harvard Business School

Pacific Economic Cooperation), among

and the London Business School.

others.

Treviño’s admittance to what is

She’s also a board member for

now known as the Mexican Business

Walmart Mexico, Grupo LALA (dairy

Council -to which she’s currently the

and related giant in Mexico), the

vice-president- implied the name

Mexican Stock Exchange, ITESM

change of the former businessmen

(her alma mater), the MIT School of

group. She’s also a member of the IBD

Engineering councill, the Kellogg

(Interamerican Bank for Development).

February 2021

OVERCOMING CHALLENGES THRU TRANSFORMATION

Treviño’s impact on business has taken the work of hundreds of individuals beyond Mexico and the US, it has been instrumental to optimize operations in large organizations both within business as well as government agencies from different countries… To sum it all up, she’s been a factor in bringing people closer in ways that just didn’t seem real when the second half of the last century had just begun. Her efforts and vast quantity of finished projects are more than plain successful business and development at times when a global pandemic seems to tear the world apart, as communications among individuals depend upon cables and antennas to keep any activity running, specially bringing people together. Treviño’s businesswoman persona is not an obstacle toward displaying the necessary empathy -along with outstanding efforts- to close gaps,

bringing the world closer to places where there is need and there are no ways to come in contact with the rest of the world in a quicker way. It would be very hard to imagine what reality would look like for companies and countries of any size without empowered businesswomen such as Blanca Treviño, who are able to perceive challenges as opportunities to bring people together, to create links between worlds that at first seemed to have nothing in common. Her vision allows to bring down walls separating different surroundings and to erase limits imposing isolation in a way that solutions come from across every part involved. Whatever challenges the future brings, it’s pretty sure that come that moment, Blanca Treviño’s prowess and leadership will bring together different forces to deliver significant advances from the less common scenarios.

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Sopra Steria

Te c h n olo g y

COVID19

AS ACCELERATOR TOWARD DIGITAL TRANSFORMATION Digital Transformation had a hand on the helm for businesses in different sectors, but COVID19 pandemic stepped on the accelerator. Companies such as Sopra Steria are creating resources to face a gradual return to regular activities

Written by Mateo Rafael Tablado

Sopra Steria

Te c h n olo g y

t is common knowledge that almost

everyone has had to adapt to the

which they had pictured themselves to

pandemic’s consequences as soon

arrive four or five years from now.

as COVID19 practically took over the

“There are currently plenty of sectors

planet: aside from those considered

that just cannot operate without this

as essential activities, home office

tech transformation. We’ve arrived at

stopped being an exception to become

a point that would’ve taken us years

a standard, ditto for homeschooling

to get to in regular conditions. What

at every level, eating out turned into

COVID has done is accelerate in record

a venture onto the outdoors without

time the trends that were already

leaving the yard, and online retail also

latent in our society,” the Sopra Steria

became common practice.

executive declared.

And now, the same digital transformation we had been

forward, finding companies in a spot in

RECOVERING PUBLIC SPACES

Sopra Steria is a multinational

experiencing in recent years demands

enterprise in Europe which provides

the development of necessary

ICT, consultancy and digital

resources to gradually return to spaces

solutions to different sectors. With

inhabited before the pandemic hit.

the purpose of creating innovative

According to an EFE agency

solutions to counteract COVID and

interview with Antonio Peñalver, CEO

its consequences, the company

for Sopra Steria in Spain, digital

organized a virtual hackathon among

transformation in most sectors in

employees in their Spain locations; the

the Iberian country has taken steps

AFORUM app resulted from this event,

February 2021

it monitors private and public spaces by connecting to camera networks, determining a place’s occupancy to let us know if it’s safe or if the amount of people increases the risk of infection, keeping space inhabitants anonymous. Peñalver estimates AFORUM will become available before 2020 comes to an end. “We are developing this app to make it available to organizations that may consider it useful. We are in the final stage of development,” Peñalver added. AFORUM’s possible success depends upon infrastructure matters

“THERE ARE SECTORS THAT CANNOT OPERATE WITHOUT THIS TECH TRANSFORMATION. WHAT COVID HAS DONE IS ACCELERATE TRENDS THAT WERE ALREADY LATENT” - Antonio Peñalver, CEO for Sopra Steria Spain

according to each place the app will

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Sopra Steria

February 2021

Te c h n olo g y

become available at, being poised

for us and some of our clients are

as an ideal resource for smart

interested in it,” said the CEO of Sopra

cities, where there’s access to wide

Steria Spain, who is in charge of more

networks of public cameras, which are than 4,000 employees to whom “Take a Seat” is already available. almost non-existent in marginalized communities in underdeveloped countries.

Even if “Take a Seat” is currently an exclusive app for the Sopra Steria community, it is possible it becomes

TAKE A SEAT… AND SOME DISTANCE

Workplaces were not exempt of

adapted to other sectors to improve their use of office space.

being subject to a worthy resource

Peñalver also pointed out that

which would ease return to offices

some of the sectors served by the

once a recuperation period from the

multinational company, such as

pandemic starts, since Sopra Steria

finance, banks, and insurance -among

also developed the “Take a Seat”

others- aren’t newbies to Digital

app, designed to efficiently facilitate

Transformation and have already

return to offices by managing cubicle

invested in this process.

availability in a way that enough space

Another app developed by

stands between employees to avoid

the firm during the pandemic is

infections.

a private e-prescription for the

“This app eases the return to office space in a safe way. It is working

local Professional Association of Pharmacists, created last April.

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Resource integration and interaction delivering results

DeAcero offers a wide variety of products, serving different business sectors, besides counting with the DeAcero Logistics business unit. The company is a major reference for the industry in Mexico and abroad

Produced by Jassen Pintado Interviewee: Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

Grupo DeAcero

Manufacturing

rupo DeAcero

reinforcement, wire rod, steel rod, profiles,

opened for business

angles, beams, canals, wire mesh, trusses,

more than 70

panels, nails, chains, cables, guy wire and

years ago as a

a wide variety of fences, bars and wire

family business

products for the automotive, infrastructure,

started by César M.

energy, hardware, manufacturing, mining,

Gutiérrez Lozano

and oil & gas sectors.

in his workshop in Monterrey, Nuevo Leon (Mexico). Mr. Gutiérrez expanded his product portfolio, grew his staff and, as decades went by, DeAcero increased its presence nationwide and abroad, becoming a leading company in manufacturing and exports of long steel, wire and reinforcement steel products. DeAcero has 18 production plants, 21 recycling facilities and delivers 4.5

EXPERIENCED LEADERSHIP IN KEY POSITIONS DeAcero’s success results from a series of efforts, optimizations and generations’ work in different areas, and to a large extent from the evolution in its logistics area, which depends on Raúl M. Gutiérrez Durán, a professional with wide experience in the company’s processes. Gutiérrez Durán is the Global Supply

million tons of steel per year. Since the

Chain Director for the DeAcero group, CEO

seventies, DeAcero’s products are sold in

for DeAcero Logistics and a member of

Latin America, and during the nineties the

the Grupo DeAcero’s board of directors.

company expanded into the USA, supported Gutiérrez Durán graduated in industrial by its own plants in Houston, Texas and engineering from ITESM (Monterrey Institute Missouri, as well as its warehouse in Laredo, of Technology and Higher Education), where Texas and 29 distribution centers throughout he graduated with honors. In 2014, he North America. DeAcero currently offers the widest range of products for construction and steel

February 2021

earned an MBA from the Stanford Graduate School of Business (California). Gutiérrez Durán first joined DeAcero in

Grupo DeAcero

Manufacturing

- Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

“We are looking to cover every link in the supply chain in its entirety. We are convinced that focusing beyond costs, an internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy”

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TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

For more information, information click here

A professional firm focused on transforming opportunities to tangible benefits, KFW Consultants has more than 30 years of experience consulting across 4 continents. Specializing in the development of profitability models and operational designs, the firms’ solutions consider industry best practices and leading information systems.

www.kfwconsultants.com

Supplier Profile

Ye a r E s t a b l i s h e d : Oct/2010 Industr y: Consulting Main Ser vices: Consulting on the Improvement of Operations and Profitability Growth.

Development of t hree Dist ribut ion Centers (DC) covering ser vices in t he Nor t h, Ba jío and L a r e d o , Tx r e g i o n s . Ser vices Included: Business Case Development supporting DC approval, including: the building site, construction specifications, and operating equipment requirements. Site Planning Laredo covering the site size and design, positioning of the future building, parking lots, offices and optimal flow of truck traffic. Layout design including building specifications for height under joists, distance between columns, dock doors, ramps, work areas, positioning of the fixed equipment and inventory. New Operating Model focused on the management and execution of work processes, cycle times (from receipt to storage, picking to shipping), inventory management and KPIs. Alignment with WMS Information Systems following the new operating model, support in the preparation of a WMS (Oracle Warehouse Management System). Implementation and On-Site Training (i.) coordination and validation of the fixed equipment installations, and (ii.) conference room and onsite training at the management and operating level, prior to and following go-live. Design and Implementation of a Profitability to Serve Model (RDS), Based on a common platform of information throughout the organization, developed with Deacero´s IT a profitability model covering costs and revenues from production, distribution and sales. With profitability dashboards management has gained visibility on what contributes or erodes the contributions to profit at a SKU, order and/or customer level, as well as by DC, sales channel, region, etc… M a n a g i n g P a r t n e r : Ken F. Wallett We b p a g e : www.kfwconsultants.com

2008 as head of production in one of the company’s wire production plants. “From

chain,” Gutiérrez Durán commented. Among other activities, Gutiérrez Durán’s

there, it was all growth and learning at

position as vice-president of CAINTRA

different operative positions until becoming

(Chamber of the Transformation Industry

a director in one of our wire production

of Nuevo Leon) stands out as well as his

plants. Afterwards, I took my master’s

membership and active partaking in other

degree, I worked in the Supply Chain area

important associations and groups such

for Apple and returned to DeAcero to

as the Horno 3 museum’s Foundation for

become the director of our global supply

Education, Science and Technology.

February 2021

Manufacturing

Grupo DeAcero

UNDERSTANDING THE MARKET TO OBTAIN THE CLIENT’S SATISFACTION One key attribute for DeAcero has been the company’s ability to evaluate the different factors involved in order to modify and optimize processes and functions. “We have divided our understanding of the market to adapt our whole organizational structure and strategies,

We’ve engaged in an important mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in. This frame of thought starts from analyzing the environment to develop transformation toward the company’s core,” Gutiérrez Durán said. “This drives us to reassess the way we

offering a better service, finding

perceive ourselves, the way we perceive

ourselves aligned to our clients’ needs.

our clients, our markets, the way we

“SOMOS” w w w.the b os tonb r.com

Our vision of innovation. Total México, with its Lubricants division, becomes a strategic partner for the DEACERO company nationwide, supplying the 35 locations it has for 5 years.

www.total.com.mx

Manufacturing

Supplier Profile N u m b e r o f E m p l o ye e s : 9 6 ,0 0 0 + Ye a r E s t a b l i s h e d : F o u n d e d i n 19 2 4 u n d e r t h e n a m e o f Compagnie française des pétroles CFP w i t h m i xe d p r i v a t e a n d Fr e n c h S t a t e p a r t i c i p a t i o n , i n 19 8 5 i t a d o p t e d t h e n a m e To t a l - C F P a n d o n l y To t a l S . A . i n 19 9 1. Following the merger with the Belgian company P e t r o f i n a i n 19 9 9 , t h e c o m p a n y a d o p t e d t h e n a m e To t a l F i n a . L a t e r i t a b s o r b e d E l f Aquitaine and from March 22, 2000 it was c a l l e d To t a l F i n a E l f u n t i l o n M a y 6 , 2 0 0 3 i t w a s d e c i d e d t o r e c o ve r t h e u n i q u e n a m e o f To t a l .

Industr y: TOTA L i s o n e o f t h e l a r g e s t o i l a n d f u e l c o m p a n i e s i n t h e w o r l d , a c t i ve i n m o r e t h a n 15 0 c o u n t r i e s .

Main Ser vices:

conceptualize investments, processes and our own organizational structure,” the executive added. Operations in the production, logistics, distribution, transportation and commercial areas have been restructured from an operational territorial organization previously set as a silo, into a channel, segment and attention model arrangement, leaving behind the “one size fits all” model by adapting and customizing work processes to the client’s satisfaction. Changing these paradigms also

Impor tant actor in the exploration and production of oils and natural gases, r e f i n i n g , m a r ke t i n g , g a s e s a n d n e w energies, commerce and chemicals.

brings an intelligent balance between

Recent Projects:

systems and allowing a better

B u s e s c u e l a (a n i n n o v a t i ve t r u c k t h a t w e t a ke d i r e c t l y t o t h e f a c i l i t i e s o f o u r c l i e n t s and prospects to carr y technical training on dif ferent topics for industries, lubricants for Diesel engines, lubricants for gasoline e n g i n e s , m i n i n g i n d u s t r y, m e t a l l u r g y, e t c . , using educational tools and technological ones such as vir tual reality and lubricant demonstrations within a didactic engine.

M a r i e D j o r d j i a n , C EO We b p a g e : w w w.to t a l .c o m . m x

cost and service, optimizing work understanding of the market resulting in delivering optimized services. One of the key strategies has been the deployment of the spoke-hub model in distribution centers with reliable solutions as satellite distribution transfer centers and last mile locations support the strategy and commercial programs, thus increasing our value offer.

Fo r m o r e i n f o r m a t i o n , c l i c k a q u í

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Grupo DeAcero

Manufacturing

COVID19: TAKING CARE OF THE STAFF AND BUSINESS CONTINUITY The pandemic’s consequences drove Grupo DeAcero into taking timely action,

support and coverage to comply with health and hygiene regulations. “We also

allowing for operational continuity in

share resources and contents about best

safe conditions, without compromising

practices among our clients, suppliers and

its personnel’s health. Outwards, the

the company, benefiting each other’s staff.”

company and its strategic partners became

closer, developing strategies for mutual

February 2021

“We operate with more intelligence and

Grupo DeAcero

Manufacturing

“We’ve engaged in a mindset transformation, taking us from thinking processes from the inside-out to go from the outside-in, to develop transformation toward the company’s core” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

attention to detail regarding inventory and

the tactics, strategies and operations

supply planning. This situation pushed us

and creating a Procurement Intelligence,

into creating new processes focused toward

supported by a centralized negotiation and

the development of new consumables and

specialized regional clusters.”

replacement parts in an effort to avoid

“We are becoming a shared services

any stoppage. Roles and liabilities were

area in order to disseminate and ensure

restructured in procurement, setting apart

the fulfillment of the best practices in

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www.sintec.com informes@sintec.com Sintec

Sintec_

procurement and securement in every

partnerships have resulted in win-win

function of the company’s purchasing area,

strategies, enabling the creation of the

looking to create win-win conditions with

alternatives that bring more value for

our vendors,” Gutiérrez Durán declared.

DeAcero. “We’ve searched for an efficient integration of every factor’s management,

SUPPLIERS AND STRATEGIC PARTNERSHIPS Strategic suppliers sought-after by DeAcero stand out due to timely deliveries, a flexible portfolio, and adaptation capabilities toward the company’s requirements for short lead times. These

February 2021

changing this concept from a supply chain to a value chain,” Gutiérrez Durán explained. “Our supplier evaluation and our Quarterly Business Reviews are focused on improving our productive chain, and becoming more resilient and competitive.”

Manufacturing

Supplier Profile

NEW STRATEGY IN TRANSPORT As with other parts of the business, transport was also affected by the pandemic, taking Grupo DeAcero into

N u m b e r o f E m p l o ye e s : 200+ Ye a r E s t a b l i s h e d : 0 8 / 12 / 19 87 Industr y: C o n s u l t i n g w i t h m o r e t h a n 3 0 ye a r s o f ex p e r i e n c e i n L a t i n A m e r i c a , g e n e r a t i n g va l u e a s a t r u s te d a d v i s o r for the leaders of the region. Main Ser vices: Management & Business Consulting Recent Projects: We h ave h a d m u l t i p l e a n d va r i e d projects with companies from all i n d u s t r i e s i n t h e l a s t ye a r, s o l v i n g eve r y t h i n g f r o m i nve n to r y s t r a te g i e s , supply chain transformation, supply catalog management, SAP solution implementations, omnichannel s t r a te g i e s , c u s to m e r ex p e r i e n c e , to o r g a n i z a t i o n a l d e s i g n , c h a n g e management and more. O s c a r L oz a n o, Pa r t n e r D i r e c to r We b p a g e : w w w. s i n te c .c o m

rethinking its strategies to continue providing timely solutions to clients: • New intelligent, dedicated and rented schemes were created by establishing strategic agreements with vendors, allowing the company to ensure product conveyance by making the most out of every trip. • Truck contents and routes were optimized, aligning each trip with a product mix able to satisfy the clientele’s specific needs, according to our salesforce and clients’ agenda. • Conveyance was reorganized by centralizing operations into central and regional clusters, arranging this area in clear planning, negotiation and management dimensions. “This allowed us to get to know the conveyance market much better and expand our vendor portfolio,” the executive explained.

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Grupo DeAcero

Manufacturing

State - of-the - a r t data ana lysi s del ive r s usefu l info r mation to the Logistics d e p a r t m e nt, i m p rov i n g decision-making

TECH DEPLOYMENT TO OPTIMIZE PROCESSES AND PRODUCTS The adoption, digitization and automation of processes have allowed the group to face the conditions of a volatile, hard-fought market in which deployment, training and

and automated analysis of its distribution network, which allow for better strategic decision-making. This resulted in obtaining such advantages as a constant redesign

better use of tech resources result in a great

process of the operating logistics network

competitive advantage.

able to bring more agility in attention to

The tech and digitization projects

the market, which increases predictability

DeAcero developed include new resources

when supported by optimized inventory

such as the control tower -providing data

management.

visibility and management-, end-to-end, purchase-to-pay (P2P) and order-to-cash

(O2C) processes, along with recurrent

N eo bv ri e F um a rbyr e2 022012 0

In its behalf, quality in production lines has also included digitized processes, as

Grupo DeAcero

well as the warehousing and conveyance processes. “This allows us to maintain our competitiveness!”, the executive pointed out. DEACERO LOGISTICS Strongholds in Grupo DeAcero’s logistics and infrastructure have thrived after DeAcero Logistics (DAL) was created in 2016. DeAcero Logistics offers train freight,

Manufacturing

“This drives us to reassess the way we perceive ourselves, our clients, our markets, the way we conceptualize investments, processes and our own organizational structure” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

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Grupo DeAcero

Manufacturing

roadways, cross-border transportation,

DeAcero Logistics, the company achieves

VAS (value added services) storage,

a 110% YOY (year over year) growth

consulting, rentals, international trade,

supported by its philosophy: placing clients

maritime cargo and distribution network

and suppliers first, prioritize service, add

analysis. DAL works for different industries

value to its entire chain and create synergies

and segments, including paper, oil, metal-

able to optimize the use of available

mechanics, containers, specialty and retail,

resources within and beyond the company.

among others. DAL covers the Americas, Asia and Europe. Since Gutiérrez Durán created

Steel rei nfo rcement p rod uct s, wi re rod, steel rod, prof iles, wi re mesh, fences, chains and nai ls a re some of the items manufactu red and sold by DeAcero

February 2021

“DeAcero Logistics enables us to offer competitive products and solutions, providing our clients with complete services,

Grupo DeAcero

Manufacturing

helping them focus and thrive in their

The company’s intranet constantly shares

business,” Gutiérrez Durán commented.

information capsules covering individual achievements, both in the personal and

MANAGING THE HUMAN ELEMENT Staff management principles at DeAcero

professional spheres. New hires have access to onboarding programs, and all

covers different aspects acknowledging

the staff can take place in mentorships and

the personnel’s work, offering wages

talent development programs. Ongoing

above market average, to begin with. The

inclusion programs highlights female

company offers flexible schedules and open

leadership within the company.

spaces designed with collaboration in mind.

It should be noted that in spite of the

“Creciendo Juntos” w w w.the b os tonb r.com

Grupo DeAcero

Manufacturing

“We are becoming a shared services area looking to create win-win conditions with our vendors” - Raúl Gutiérrez Durán, Global Supply Chain Director for Grupo DeAcero and CEO for DeAcero Logistics

February 2021

Grupo DeAcero

Manufacturing

pandemic, DeAcero maintained all of

first steel supplier whose products are

its staff, no adjustments were made,

LEED-certified (Leadership in Energy and

whatsoever.

Environmental Design). Also, total water

Social activities such as taking part in

consumed by DeAcero in every process

local sports tournaments are supported by

is destined for reuse, while 98% of waste

the company as are benefits and discounts

derived from these processes is recycled for

in determined purchases and services,

use in other industries.

besides rewarding employees’ children with

On its behalf, the DeAcero Foundation

scholarships. The whole family has a place

has established links with the community

in DeAcero through workshops and learning

through different programs focused on

activities covering subjects from handcrafts

social, health and education matters. On

to finances.

its own and along with other organizations,

“The importance we give to our workplace

the DeAcero Foundation has contributed

culture, large family environment and

to goals set in the 2030 Sustainable

employee satisfaction are key subjects in

Development Agenda, adopted by the

our staff surveys, the feedback we obtain helps us improve in these areas,” the executive said. SUSTAINABILITY WITHIN THE COMPANY AND BEYOND Efforts by DeAcero in contributing to

United Nations Organization, through 10 projects aimed at eradicating poverty, 12 to bring hunger down to zero, 39 aimed to good health and well-being, 25 for access to quality education, 3 for gender equality, 7 for decent work and 18 to reduce inequality.

society are well beyond business and

The foundation also supports 2 other

commercial purposes. DeAcero is the

projects for responsible consumption and

largest recycler in Mexico. All of the raw

production, 1 climate action project, 4 for

material used by the company is derived

peace and justice-strong institutions and

from recycled steel, processing more than

101 partnerships to achieve these goals.

3M tons a year. DeAcero is also Mexico’s

w w w.the b os tonb r.com

Manufacturing

Grupo DeAcero

Since Gutiérrez Durán created DeAcero Logistics, the company achieves a 110% YOY growth supported by its philosophy: placing clients and suppliers first, prioritize service, add value to its entire chain and create synergies able to optimize the use of available resources within and beyond the company

CHALLENGES: A NETWORK

network becoming an important

ABLE TO INCREASE THE VALUE

differentiating factor.

OFFER FOR CLIENTS The current conditions in

• Relying on collaboration

every market bring along

and management dynamics

different challenges, such as

focused on delivering business

volatility, possible trade blocs

results through policies aligned

and setbacks. DeAcero sets

with commercial and service

the following goals facing these

expectations, making the most

factors:

from logistic locations to offer a wide portfolio of customizable

• Integrating and aligning the value chain with a focus

February 2021

industry.

on the client. This implies

speeding up the supply chain

• Increasing digitization

with technology to align and

in key processes -such as

control it by assembling each

e-business-, through platforms

of its parts, creating a flexible

bringing the company closer to

omnichannel network. This

its clients.

results in an integral logistics

packages and solutions for each

Grupo DeAcero

Manufacturing

• Developing the business’ knowledge, technical and personal abilities of every individual involved, guaranteeing the proper development of roles with a focus on adding value for clients, for our integral value chain and our company. “We are looking to cover every link in the

FOUNDED:

1952 (DeAcero Logistics, 2016)

supply chain in its entirety, from purveyors, production facilities, storage, distribution and most importantly, our clients. We are

INDUSTRY:

convinced that focusing beyond costs, an

Steel products manufacturing and commercialization

internal collaboration and alignment among our operational areas, and an external alignment and proximity to our clients through an ‘outside in’ philosophy is the right strategy,” Raúl Gutiérrez Durán, Global Supply Chain Director for the DeAcero group and CEO for DeAcero

WEBPAGE: www.deacero.com www.dalogistics.com

Logistics finalized.

w w w.the b os tonb r.com

PETROPERU: on the road to compete globally Competition in the domestic fuel market thrusts PETROPERÚ toward high efficiency, taking the state-owned subsidiary into becoming not only the most important company in the oil & gas sector, but also nationwide

Written by Mateo Rafael Tablado Produced by Jassen Pintado Interviewee Carlos Barrientos, Gerente General de PETROPERÚ

PETROPERÚ

OIL & GAS

he oil & gas and

the Peruvian state amounted to

energy industries

US$1,593 million.

in Peru are highly

PETROPERÚ’s competition has

complex due to

driven the company to take such

the domestic

actions as optimizing its offer at

and international

affiliated service stations, as well as a

competition level and

new brand placement.

also regarding evolution in standards

“As I took my current position, I

and production, among other

noticed the company had already

aspects. PETROPERÚ thrives in this

entered the tier with heavyweight

scenery, leading the way in imports

global players in the domestic

and fuel markets, becoming the most market. The company’s economic productive and important company

recovery implies modernization to

nationwide.

keep up with such a challenge,”

In 2019, PETROPERÚ reached a 44% market share in the liquid

pointed out Carlos Barrientos, CEO for PETROPERÚ.

fuel market, domestically, earning a US$394 million EBITDA, more than double the amount earned in 2018, reporting a net utility of US$171 million. The company became able to reach such figures by optimizing costs in acquisitions of raw material and other products, besides cutting expenses, among other factors. The company’s contribution to

February 2021

THE RIGHT LEADERSHIP TO TAKE ON COMPETITION FROM THE PRIVATE SECTOR Carlos Barrientos took over PETROPERÚ in August 2019. Before being named to the top position in the state’s oil & gas company, he worked in the private sector in industries such as logistics,

“The company had already entered the tier with heavyweight global players. THE COMPANY’S

ECONOMIC RECOVERY IMPLIES MODERNIZATION to keep up with such a challenge” - Carlos Barrientos, CEO for PETROPERÚ

w w w.the b os tonb r.com

PETROPERÚ

OIL & GAS

industrial machinery, as a consultant and

both companies share wide international

other positions which translated into the

experience in industrial facilities and other

experience and prestige that took him to

refineries.

the CEO office in PETROPERÚ. Barrientos

The Talara refinery, which halted

earned a bachelor’s degree in business

operations from January 2020, once the

administration at the Pontifical Catholic

project entered its final phase before

University of Peru, where he also earned

completion, is subject to the following

an MBA. Other postgraduate degrees

improvements:

for Barrientos include the Leading in Growth and Profitability course from the

• Making the most from raw

University of North Carolina Kenan-Flager

material. The Talara refinery is about

Business School and taking part in the CEO

to be introduced to the flexicoking

executive program from the Kellogg School

method, a late-generation technology

of Management at Northwestern University.

able to turn low-value residues into

“Being the CEO for PETROPERÚ is one

a environmentally-friendly fuel, thus

of my highest challenges, professionally,

becoming one of only seven refineries

considering it’s the most important

in the world where this process takes

company nationwide, which is under

place.

constant transformation toward becoming a world class enterprise,” Barrientos

• Higher capacity. The new Talara

commented.

refinery relies on 16 processing units and five auxiliary plants, increasing

THE GREAT CHALLENGE OF THE TALARA REFINERY The current works at the Talara refinery are more than 90% in route to completion. These efforts are led by contractors Consorcio Cobra and Técnicas Reunidas,

February 2021

capacity to 95,000 barrels per day, a significant improvement over the 65,000 per day max. produced by the old refinery.

PETROPERÚ

OIL & GAS

Talara Refinery

• Sustainability and lesser

• Health. Fuel desulfurization is

environmental impact. At the new

projected to bring a very positive, high

Talara plant -which will be self-

impact on the environment, resulting

sufficient in terms of power supply-,

in estimated savings by US$300 million

sulfur particles are to be reduced to

annually in treatment for respiratory

less than 50 ppm. The removed sulfur

diseases among the Peruvian

will be used to produce sulfuric acid.

population.

w w w.the b os tonb r.com

PETROPERÚ

OIL & GAS

“PETROPERÚ is under constant transformation toward becoming a

WORLD CLASS ENTERPRISE”

- Carlos Barrientos, CEO for PETROPERÚ

February 2021

OIL & GAS

PETROPERÚ

One more benefit brought by the refinery’s location will be the ability to process crude oil extracted from the Peruvian Amazonia, hence becoming more attractive as a recipient for investments in new oil lots, besides making the most out of the North Peruvian Pipeline. “The new refinery possesses strategic value for the oil & gas industry. In the medium term,

by 190 health professionals on site. WORLD CLASS PURVEYORS FOR A WORLD CLASS COMPANY Operations from PETROPERÚ demand top level resources, such as licensed technology from the most important companies in the industry, worldwide. Banks and specialized companies with international reputation act as consultants for financial

there’s a possibility of conveying

matters and social issues are

crude oil from Ecuador to be

being handled by the company

processed in Talara, creating

in collaboration with government

synergies both domestically and

agencies and speciliazied

abroad,” the CEO added.

organizations.

Reaching the highest global

“This kind of support and

standards is part of the plan of

consultancy wouldn’t be possible

the project to be completed in

if our company didn’t count

November 2021. So far there

with skilled staff with enough

haven’t been any accidents

experience to make the most

resulting in fatalities or

from the knowledge we obtain

disabilities to any of the near

from tech, business and social

7,000 individuals involved in this

endeavors we are involved with,”

project, working under efficient

Barrientos declared.

safety conditions and supported

w w w.the b os tonb r.com

PETROPERÚ

OIL & GAS

TECH SUPPORT IN ALL FRONTS Speeding up processes

supporting integrity, transparency

through technology is constantly

and good corporate governance

evolving in PETROPERÚ.

policies.

Resources like SAP are joined

The company’s processing

by the virtual desk; management

plants and terminals throughout

duties are sped up through

Peru are also undergoing a digital

digital signatures, ramping up

transformation and the COVID19

procedures which formerly

pandemic turned telecommuting

took paperwork and now have

into a standard for office staff.

become digitized, speeding up interactions with suppliers,

The No r th Pe r uvian Pi pel i ne is also subject to upg rades enabl ing it to transpo r t more fuel in less time

clients and citizens, thus

February 2021

MAINTENANCE OF INDUSTRIAL PLANTS.

www.vilocru.com

Repairs, Manufacturing, Electromechanical Assembly, Industrial Cleaning, Industrial Sandblasting and Painting, Heavy and Light Fleet Maintenance, General Facility Maintenance During Shutdowns.

w w w.the b os tonb r.com

Supplier Profile N u m b e r o f E m p l o ye e s : 19 2 t r a b a j a d o r e s Ye a r E s t a b l i s h e d : 12 / 11/2 016 Industr y: Mantenimiento Plantas Industriales. R e p a r a c i o n e s , Fa b r i c a c i o n e s , M o n t a j e s Electromecánicos, Limpieza Industrial, Pintado Industrial, Mantenimiento Flotas Pesada y Liviana .

COUNTERACTING THE GLOBAL PANDEMIC Before 2019, when different factors were taking oil prices into a downward spiral, plans and operations from PETROPERÚ performed above expectations for the year, rising optimism looking ahead to 2020. As COVID19 hit with global quarantines, bringing plenty of economic activity to a halt, the company experienced a 70% drop in sales. Nevertheless, PETROPERÚ stood as an

Main Ser vices: Mantenimiento de plantas industriales.

essential activity without any production stoppage, fulfilling every commitment to

R e c e n t P r o ye c t s : S E R V I C I O D E R E PA R AC I O N D E 3 5 A N O M A L I A S P O R P E R D I DA D E E S P E S O R Y 0 1 B O L L A D U R A D E T E C TA DA C O N E L R A S PAT U B O I N S T R U M E N TA D O ( L I N S C A N ) E N E L T R A M O I I D E L O N P ( O L E O D U C TO N O R P E R UA N O ) - S E R V I C I O PA R A R E T I R A R I N T E R F E R E N C I A S O P E R AT I VA S E N L A S U N I DA D E S AU X I L I A R E S , T R A B A J O S C O M P L E M E N TA R I O S Y D E L P M R T ( P R OY E C TO D E M O D E R N I Z AC I O N R E F I N E R I A TA L A R A ) .

CEO: V í c to r A r t u r o C r u z Vá s q u e z - G e r e n te G e n e r a l We b p a g e : w w w.v i l o c r u .c o m

February 2021

wholesale clients and service stations. Besides providing its staff of the required consumables to avoid spreading the disease, the company also developed information campaigns and increased medical insurance coverage, guaranteeing attention to COVID19 cases. “All of this has allowed the company to take a crucial role during the first months of the pandemic and also during the country’s economic recovery. This is an achievement for all of us,” the CEO said.

OIL & GAS

PETROPERÚ

COMMUNITY AND VICINITIES: REFOCUSING PRIORITIES PETROPERÚ’s nationwide presence

optimized, the company will donate an

through refineries, production plants, station

latest technology, including specialized

services and the North Peruvian Pipeline

equipment for the disease’s treatment

brings the company closer to different

such as ventilators and other breathing

communities with whom the company has

aid devices. This facility will be able to

established outreach projects. However,

host 45 patients, between moderate and

the pandemic resulted in the company

critical severity. The hospital is to be run by

refocusing its efforts to counterstrike

EsSalud, the healthcare branch for social

COVID19 in these communities.

security in Peru, which is not limited to

In Talara, where the refinery is being

entire modular hospital, furnished with the

patients with insurance.

New COVID19 modular hospital for Talara

w w w.the b os tonb r.com

PETROPERÚ

OIL & GAS

Other donations include bio-security company donated non-perishables at consumables and test kits, besides

the beginning of the pandemic. Other

engaging purveyors and other oil

communities such as the Peruvian

companies to provide corporate

Amazonas, Loreto and the Datem

contribution. Aid provided during the

del Marañón province were benefited

emergency is an additional effort to

with medical attention and other

the yearly 3,500 medical appointments consumables. for vulnerable populations and

The company expects to resume

campaigns to eradicate dengue, Zika

previously established programs for

virus and chikungunya.

community outreach in more than 100

In other zones of Talara, Iquitos, Ilo,

communities neighboring the pipeline

Pucallpa, Villa Salvador and vicinities

as well as in other native communities

of the North Peruvian Pipeline, the

once the disease is controlled.

N eo bv ri e F um a rbyr e2 022012 0

NEW HORIZONS WITHIN THE ENERGY SECTOR PETROPERÚ is on its way to a successful run in lot 64 of the Peruvian oil concessions map. Operations in lot 192 are scheduled to begin in 2021 in partnership with companies in the private sector. Meanwhile, the North Peruvian Pipeline is to undergo a modernization process and upgrades in its

“The new refinery possesses strategic value for the oil & gas industry, creating synergies both

DOMESTICALLY AND ABROAD” - Carlos Barrientos, CEO for PETROPERÚ

infrastructure to keep performing

w w w.the b os tonb r.com

PETROPERÚ

OIL & GAS

as the most important crude

in renewable energy, such

oil transport system, from the

as wind and solar energy,

rain forests to the Bayovar port

intending to power its own

terminal.

facilities and partnering

For the long term,

February 2021

afterwards with the purpose

PETROPERÚ is exploring

of its commercialization. This

possibilities within its current

may undoubtedly result in a

infrastructure to take part

masterstroke, considering

possible affectations to fossil

other markets slowly began

fuels, in a way that highs or

the road toward economic

lows in oil price don’t affect the

recovery. The crude oil price

company’s capacity to deliver

experiences a gradual recovery

energy nationwide.

and PETROPERÚ is resuming

ON THE ROAD TO ECONOMIC RECOVERY After mid-2020, Peru and

PE T RO PE R Ú’s leadership has taken the company to become the main player in a highly competitive ma r ket i nvo lvi ng global companies

projects which had been already underway, such as plant construction in the Ilo, Pasco

w w w.the b os tonb r.com

PETROPERÚ

OIL & GAS

“WE ARE DETERMINED TO CONTRIBUTE IN ACCELERATING ECONOMIC RECOVERY while keeping strict safety protocols in all our operations. This is what we are committed to as a company and as a nation” - Carlos Barrientos, CEO for PETROPERÚ

FOUNDED:

1969 INDUSTRY:

OIL & GAS WEBPAGE: WWW.PETROPERU.COM.PE

February 2021

OIL & GAS

PETROPERÚ

and Madre de Dios communities,

more than $120 million in capital

and a signed agreement to export

expenditures and $287 million in

fuel to Bolivia.

operational expenses.

After the critical stage in Marc,

“We are determined to contribute in

as quarantines worldwide began,

accelerating economic recovery while

from June and onwards sales

keeping strict safety protocols in all

increased in 65%, projecting a 92%

our operations. This is what we are

recovery toward the end of 2020.

committed to as a company and as a

The necessary adjustments saved

nation,” Carlos Barrientos finalized.

w w w.the b os tonb r.com

GEOTECHNICAL ENGINEERING AND SPECIALIZED CONSTRUCTION WITH SOLID GLOBAL SUPPORT With a wide presence across Central America, Rodio Swissboring is an outstanding partner for the civil engineering and energy sectors, taking care of specialized tasks in underground construction, maritime engineering and tunneling

Rodio Swissboring 60 años LATAM

Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Interviewee Federico Rosenberg, CEO

Rodio Swissboring

Construction

odio Swissboring started

projects in the region”, said Federico

more than 60 years

Rosenberg, Regional Director for

ago, when the company

Rodio Swissboring in Central America,

opened in El Salvador

which has also taken part in important

as the Swissboring

projects in other regions, precisely

Overseas Crp. Ltd. The

in the Dominican Republic, Ecuador

company’s history goes

and Mexico.

back to 1930s Switzerland. After the

Rosenberg, a geologist and civil

first projects were completed in El

engineer graduated from Texas

Salvador, the company’s headquarters

A&M. “I’ve been part of the group

moved to Guatemala in 1970, and

for 30 years. Had my start in Spain

new offices opened in the rest of the

holding different positions, from

Central American countries through

project engineer, engineer in charge

the years.

of machinery, production manager,

Once in the 21st century, the

CEO at Guatemala and finally as the

company’s partnership went through

regional director for the last ten years,”

changes, ending up in Soletanche

Rosenberg commented.

Bachy owning 100% of Rodio the latter bringing leadership in

ENGAGEMENT IN IMPORTANT PROJECTS IN THE REGION Rodio Swissboring’s involvement

geotechnical engineering, mining,

along the Central American market

maritime engineering and specialized

through the years has taken place in

civil engineering to the French

projects for both the private and public

group’s leadership.

sectors. This market shares plenty of

Swissboring from 2015 on, with

“Since our beginnings, we have

features, but it also presents different

taken part in different stages during the conditions, and its constant evolution construction of the main infrastructure

February 2021

demands adaptability and versatility.

- Federico Rosenberg, CEO for Rodio Swissboring in Central America

“We have taken part in the

main infrastructure projects in the region”

“One of the key aspects to maintain

Rodio Swissboring engages in high-

ourselves at the forefront of the market

scale projects such as the Panama

is focusing on our clients’ needs,

Canal, taking part in the canal’s

bringing as many innovative solutions

recent expansion and its new third

as possible,” the executive declared.

set of locks, as well as laying the

w w w.the b os tonb r.com

We are a group of investors and experts in the infrastructure sector with the objective of developing and building with strong bonds so that constructions are of great value and forever. We set our bases to to respond effectively to the great challenges, because we understood that it is possible to believe in an infrastructure at international levels with the current requirements.

Infrastructures so well made, that they last forever. Visit us at: vitsa.co

Everything we build is forever

Supplier Profile Number of Employees: 50+ Ye a r E s t a b l i s h e d : 2 0 0 4 Industr y: Construction Main Ser vices: B r i d g e b u i l d e r s p e c i a l i z i n g i n l a u n c h i n g m i xe d c o n f i g u r a t i o n s u p e r s t r u c t u r e s . Recent Projects: S u p e r e s t r u c t u r a P U E N T E 15 - VA S . The project consists of planning the engineering and Construction of the bridge. Scope, a s s e m b l y, t r a n s p o r t o f t h e p a r t s , l a u n c h i n g o f t h e s u p e r s t r u c t u r e a n d a s s u r a n c e o f t h e m a q u i l a . T h e t y p o l o g y o f “ B R I D G E 15”, o b j e c t o f t h i s c o n t r a c t , i s o f t h r e e ( 3 ) s p a n s o f f i f t y- o n e ( 51), f i f t y ( 5 0 ) a n d s i x t y ( 6 0 ) m e t e r s , t h e g r o u n d p l a n i s c u r ve d t h r o u g h o u t i t s l e n g t h f o l l ow i n g a c i r c u l a r a l i g n m e n t w i t h a r a d i u s o f o n e h u n d r e d f o r t y- e i g h t (14 8 ) m e t e r s w i t h a c o n s t a n t l o n g i t u d i n a l s l o p e o f t h r e e p o i n t f i f t e e n p e r c e n t ( 3 .15%) a s c e n d i n g f r o m t h e a b u t m e n t i d e n t i f i e d w i t h n u m b e r o n e (1) t o a b u t m e n t n u m b e r t wo (2 ). T h e c r o s s s e c t i o n h a s a s u p e r e l e va t i o n o f s e ve n p o i n t s i x p e r c e n t ( 7. 6%) a n d i s d e s i g n e d to b e l a u n c h e d f r o m a p l a t f o r m to i t s f i n a l p o s i t i o n . To t a l we i g h t 14 9 0 t o n s . C E O : A l f r e d o Fe r n a n d e z Va l e n z u e l a We b p a g e : w w w.v i t s a .c o

foundations for the third bridge across

Rican capital, the company laid down

the artificial waterway; also in Panama, the foundations and built the slope

the company worked in Line 1 of the

protection at the new US Embassy in

Panama Metro rapid transit system.

Tegucigalpa (Honduras); both of these

In San José, Rodio Swissboring

last processes were also performed at

was in charge of the excavation and

the new US Embassy in Guatemala,

protection of the basements at the

as the next headquarters for the US

building of the Legislative Assembly

in these two countries are currently

of Costa Rica. Also in the Costa

under construction.

February 2021

Construction

Active ancho r blocks and struts in the Quo and Granat building project in Guatemala Cit y

AVANT-GARDE PROCEDURES Rodio Swissboring has brought

technique according to the land’s conditions. Rodio Swissboring relies

to the territory a wide array of

on support from sister company

procedures and techniques supported

MENARD when a plot of land must

by late-generation technology, such

undergo such a specialized process.

as introducing ground improvement to

MENARD, also a Soletanche Bachy

Central America. Ground improvement company, is a global leader in ground is becoming a standard procedure

improvement and is constantly

in complex grounds, using a proper

investing in avant-garde machinery

w w w.the b os tonb r.com

SINGLE SOURCE PROVIDER OF

GEOTECHNICAL, STRUCTURAL, & DATA ACQUISITION PRODUCTS Dams & Dikes

Railways

Bridges

Tunnels

Pipelines

Mines

Data Acquisition

Tilt Meters

Strain Gauges

Crack Meters

Track Monitoring

EL Tiltmeter

Spot Weldable SG

VW Crackmeter

Settlement and Twist

MEMS Tiltmeter

Arc Weldable SG

3D Crackmeter

Monitoring for Rail

Wireless Tiltmeter

Embedment SG

Inclinometers

Piezometers

Settlement Systems

Extensometers

Monitoring Software

ATLAS

Custom Solutions

Custom Campbell Scientific Datalogger System

Wireless Dataloggers

Field Readouts

Inclinometer Casing

Borehole VW Piezometer

VW Settlement Cell

MPBX

GTecLink

VW and EL/MEMS

GeoFlex

Push-In VW Piezometer

Borros Anchor

Magnet Extensometer

SlopeSense

Recorders

Digitilt AT System

Standpipe Piezometer

Sondex

V-Logger

VW Analyzer

DigiPro2 Software

Water Level Indicator

11 7

Find out more - Contact your Latin America representative Ing. Rodolfo Saavedra: RSaavedra@dgeslope.com www.durhamgeo.com

Construction

and equipment to perform these tasks. Other specialized procedures also carried by Rodio Swissboring in Central America is tunnel and microtunnel boring and construction, with support from BESSAC,

Anchor blocks and soil nailing at the Vía Alter na Sur highway in Guatemala

another sister company specialized in these kind of projects, useful for the mining, energy and transportation sectors as well as for public waterworks, to name a few. PARTNERS AND PURVEYORS: BEYOND MERE COMMERCIAL TRANSACTIONS Machinery, tools and equipment stand out from Rodio Swissboring’s supply chain. The company takes part in projects which demand specialized procedures in construction, mining and the energy sectors,

Anchor pile foundation at J i boa b r idge, E l Sa lvado r

among others; thus requiring unique machinery and equipment with certain features and capabilities, taking Rodio Swissboring into joining manufacturers in their R&D department, engaging with design and upgrades to equipment for required, specific functions. “We deal with the subsoil and all of what’s below the surface, where conditions are

Piles and sheetpi l ing at Mi raflores locks in the Panama Cana l

always changing; there will always be some improvement to adapt ourselves to it and

w w w.the b os tonb r.com

Construction

Supplier Profile

optimize our performance,” Rosenberg summed it up.

N u m b e r o f E m p l o ye e s : 450+ Ye a r E s t a b l i s h e d : 19 5 4

PART OF A GLOBAL NETWORK OF MUTUAL SUPPORT The heralded support Rodio Swissboring receives from other Soletanche Bachy companies such as BESSAC and MENARD,

Industr y: Mix to Listo belongs to the Construction I n d u s t r y, s p e c i f i c a l l y t o t h e p r o d u c t i o n and distribution of ready-mix concrete.

Main Ser vices: Guatemalan company with more than 65 year s of experience in the production and distribution of ready-mix concrete, along with the ser vices associated with i t s p l a c e m e n t . We h a ve b e e n p r e s e n t i n the construction of the most impor tant infrastructure, building and housing projects i n t h e c o u n t r y, a s w e l l a s i n t h e c o n s t r u c t i o n o f t h o u s a n d s o f p r i v a t e p r o j e c t s . We h a ve m o r e t h a n 10 p r o d u c t i o n p l a n t s s t r a t e g i c a l l y distributed throughout the countr y to s e r ve a l l k i n d s o f c o n s t r u c t i o n p r o j e c t s .

R e c e n t P r o ye c t s : We t a ke p a r t i n t h e c o n s t r u c t i o n o f t h e m o s t r e l e v a n t p r o j e c t s i n t h e c o u n t r y, s u c h a s : Fu e n t e s d e l Va l l e N o r t e , A l t o s d e S a n Nicolás, Por tal San Isidro residential projects; infrastructure projects such as the Quetzal C o n t a i n e r Te r m i n a l a n d t h e n e w E m b a s s y o f the United States of America, among others.

Unit Manager: A s t r i d Pe l l e c e r We b p a g e : w w w. m i x to l i s to.c o m

among others, displays the advantages of being part of a solid group with global presence. There is technical and logistic support and plentiful resources, besides relying on a wide network of experts sharing experience, processes and new techniques. On its behalf, the Central American operation of Rodio Swissboring is highly specialized in mining and geothermal exploration and also offers support to other companies in the Soletanche Bachy Group. “We have a fine-tuned network. Most companies have a specialty in a specific area and support each other,” the regional director commented. Another advantage shared by every company in the group is that personnel receives specialized training, which is considered a crucial factor for the success of Rodio Swissboring.

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Construction

“We regularly send our staff either to train based in specific programs in technical or operational areas or in other group companies, thus creating important opportunities for development,” Rosenberg explained. LINKS TO THE COMMUNITY: EDUCATION AND ENVIRONMENT Rodio Swissboring’s CSR efforts are focused on programs related to education, a crucial factor for every country’s development. The company is also developing an action plan with the main purpose of reducing its carbon footprint by 30% before 2030. “Our global group policy is this important commitment to the environment, which increasingly impacts our operation,” the executive pointed out. UP NEXT: A WAGER INTO PROJECT CONTINUITY 2021 is foreseen as a very interesting year for Rodio Swissboring, facing different projects both for the private and public sectors which had to be stopped or started during 2020 and which certainly will go on

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DYWIDAG makes infrastructure safer, stronger, and smarter. We work with government authorities, asset owners, construction companies, and design offices to support their infrastructure projects.

Rio del Este Shopping Center Rionegro – Colombia

PH-6 Puente Honda – Colombia

Q Office, Medellín – Colombia

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“Our main goal is to

become more consolidated and keep taking part in important projectss” - Federico Rosenberg, CEO for Rodio Swissboring in Central America

February 2021

Construction

Supplier Profile N u m b e r o f E m p l o ye e s : 15 0 0 + Ye a r E s t a b l i s h e d : 18 6 5 Industr y: We o f f e r s o l u t i o n s f o r I n f r a s t r u c t u r e , Commercial and Residential Construction, monitoring ser vices, maintenance and repair

Main Ser vices: eotechnics. Rock and soil anchoring systems for the stabilization of the soil and its infrastructure Life span management. Maintenance work, monitoring schemes and robotic inspections for each phase of the project.

Recent Projects: H i d r o e l é c t r i c a C h i vo r - C o l o m b i a . S u p p l y o f 8 4 a c t i ve g r o u n d a n c h o r s w i t h DY W I DAG 47 b a r s w i t h d o u b l e c o r r o s i o n protection for the stabilization of par tially s u b m e r g e d s l o p e s ( 1,7 75 m i n t o t a l ) .

FOUNDED:

1959

(in Central America) INDUSTRY:

CONSTRUCTION WEBPAGE: WWW.RODIO-SWISSBORING.COM

during 2021, which means the company will certainly be engaged in infrastructure mega projects for transportation, energy, mining, maritime engineering and tunneling -to name a few-, both on its own and

CEO: M a t t i Ku i va l a i n e n , C h i e f E xe c u t i ve O f f i c e r

also with support from other Soletanche

We b p a g e : w w w.d y w i d a g g r o u p.c o m /

year with a lot of challenges. Our main goal

Bachy companies. “We foresee 2021 as a very interesting is to become more consolidated in the region and keep taking part in important projects as general contractors,” Federico Rosenberg finalized.

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COMPLETE LINE OF SERVICES BEYOND OIL & GAS FROM LATIN AMERICA

Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Interviewee Daniel Lucio, Presidente de Grupo Summum

SUMMUM

ENERGY

Integrated services offered by Summum go well beyond the energy and infrastructure sectors, gaining more reach day after day. The company has new horizons after establishing a name for itself in Colombia, Mexico and Peru.

n mid-2016, the Tiger Companies

in our business lines. Summum

business group was rebranded

is a young brand supported by

as Summum. The corporation is

different companies’ successful

preceded by successful ventures

careers; besides the brand’s

going back more than 50 years

short time, Summum is already

through a series of mergers, acquisitions,

an authority within our sector

partnerships, divisions and other

in the three countries where we

movements as a result of transformations

operate,” commented company

experienced within the energy sector in

president Daniel Lucio.

Latin America along these decades. The Summum Energy and Summum

Daniel Lucio, a lawyer, took

Projects divisions are deployed along

the reins of Grupo Summum

Colombia, Mexico and Peru, serving the

(formerly Tiger Companies).

energy sector with high demand in the

Lucio attended Universidad

oil & gas and energy generation sub-

de La Sabana and afterwards

sectors through a wide variety of services.

specialized in employment law at

In the same fashion, the company offers

Universidad del Rosario. Lucio

engineering services also to mining,

completed an MBA between

infrastructure, construction and other

2017 and 2019 under a Tulane

business activities.

University (U.S.) program.

“We have focused on becoming stronger

It was five years ago that

February 2021

SOLID, STRATEGIC PRESENCE ACROSS LATIN AMERICA Summum’s corporate

services. Five years afterwards, both offices became able to purvey the complete line of

headquarters are located in

integrated services offered

Colombia, and the company’s

in Colombia.

efficient performance resulted

Una empresa que conecta - Summum ¡Porque nosotros lo hacemos mejor!

In the case of the Peru branch,

in opening offices in Mexico

the opening resulted from the

and Peru ten years ago offering

company first venturing into

some of the company’s

a refinery project, and it has

Summum Energy and Summum Projects of fer integ rated ser vices from the co m p a ny’s h e a d q u a r te r s i n Co l o m b i a a n d a l so f rom of f ices i n Mex ico and Pe r u

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SUMMUM

ENERGY

“SUMMUM IS A YOUNG BRAND SUPPORTED BY DIFFERENT COMPANIES’ SUCCESSFUL CAREERS, SUMMUM IS AN AUTHORITY WITHIN OUR SECTOR IN THE THREE COUNTRIES WHERE WE OPERATE” - Daniel Lucio, President at Summum

already increased its client

with support from all three

portfolio, as it happened in

branches, no matter where the

the other locations, growing

project is located.

from design and engineering

“When hiring Summum

to ongoing operations such

in Mexico, projects are also

as supervision and operation

supported from Colombia and

surveillance, oil conveyance and

Peru, and likewise if working

other downstream, midstream

at Colombia or Peru. Our

and upstream tasks.

entire team is aware of

This solid presence provides Summum of strategic locations

experience, opinions and

in the region’s energy market

collaboration from professionals

with a workforce above 1,200

able to contribute,” the

employees, resulting in every

executive explained.

operation being able to count

February 2021

ongoing projects: we share

T h e co m p a ny’s m ate r i a l re s o u rce s a l o n g w ith an ex pe r ienced wo r k fo rce have taken the company to take pa r t i n i mpo r tant projects in Colombia and Latin Amer ica

OIL & GAS AND MUCH MORE… WITHIN BUDGET The energy industry would hardly count with a better partner than Summum Energy. This division’s integrated services offer within this sector allows the company to take part in any phase of large-scale projects, and as a result, it has become an authority in the business, involved in Colombia’s most important projects for facility installation, production, and oil & gas conveyance. On its behalf, Summum Projects and its engineering unit have been involved not only in fossil fuels projects, but in recent

years this division’s experienceds pecialists have also taken part in ambitious renewable energy projects, a new market for this division. Summum stands out for going the extra mile beyond what contracts stipulate. The company’s thorough understanding of entire operations and processes allow for detection of improvement opportunities. “We’ve put our money in our engineering unit for operation surveillance, being day in and day out in every project, for supervision, for being on the management aspect of projects. We’ve earned an important position also at this level,” Lucio shared.

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SUMMUM

Perfíl de Proveedor

ENERGY

Global standard compliance from Summum within the different industries it’s involved with, position the company at

N u m b e r o f E m p l o ye e s : 16 5

the same level of the top five companies

Ye a r E s t a b l i s h e d : 2000

operation security, bringing added value to

Industr y: S e r v i c i o s d e Te c n o l o g í a Ser vices: P r ove e d o r e s d e s o l u c i o n e s te c n o l ó g i c a s President: J u a n C a r l o s A r a n g o, G e r e n te G e n e r a l We b P a g e : w w w.c o n s u l to r i a o r g a n i z a c i o n a l .c o m

worldwide, regarding quality, efficiency and clients at competitive prices. AT THE FOREFRONT OF DIGITAL SOLUTIONS AND TECHNOLOGY Summum counts with different types of assets to support oil production, equipment is continuously being renovated and up to date. The new addition to Summum’s inventory is its Rapid Service Unit, ideal for underground tasks, with the idea of comprising an entire fleet of Rapid Service Units. In other areas, Summum’s TI department is supported by latest-generation software to operate in the different services the company offers, as working with up-to-date tech resources is a standard for Summum. SUMMUM INNOVA AND BIG DATA Integrating new machinery and equipment able to obtain data, with

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SUMMUM

ENERGY

“OUR ENTIRE TEAM IS AWARE OF ONGOING PROJECTS: WE SHARE EXPERIENCE, OPINIONS AND COLLABORATION FROM PROFESSIONALS ABLE TO CONTRIBUTE”

software performing actual analytics and interpretation of this information in order to create solutions able to deliver a better product is a task in charge of Summum Innova. This area was established in early 2019 and it has brought results already both within company operations as well as in delivering more and better information derived from big data for clients. Also, new apps have been developed to report accurate, real-time data. “Summum Innova is a new area in charge of managing, stimulating and generating innovation among the entire organization. The idea is to create short-term goals, driving individuals to propose new and improved ways to

- Daniel Lucio, President at Summum

operate through our resources, through self-generation and co-generation processes able to deliver added value to our clients. Everyone out there working day-to-day in every project is coming up with ideas and creating new opportunities,” said the company president.

February 2021

The company sets sight in new hor izons in Latin Amer ica, Canada and the Un ited States

THE IMPORTANCE OF TRAINING Workforce development is also a very important aspect in Summum. This area sets goals and creates training programs. The training and updates portfolio is wide as resources and methods to impart every training. In certain areas, the company detects outstanding talent for certain tasks, resulting in employees who master a certain skill becoming trainers to fellow employees. High acceptance of employee-taught training has led to these programs prevailing through the years. Hours of training per employee are fixed goals in this area. In 2019, Summum accumulated 21,000 hours of training, a 41% increase from 2018. The company also offers the necessary resources for individual self-training programs. NEW HORIZONS IN SIGHT Summum still has a lot to offer to the markets in Colombia, Mexico and Peru. Nevertheless, the rest of Latin America and North America are always under radar. A special interest in the Canada and U.S.

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www.fisa.com.co

Bogotá – Colombia – South America

We are a Colombian company with more than 40 years of experience supplying the highest quality equipment and tools for industrial assemblies and maintenance.

market has been raised after

the oil & gas industry, with the

engaging in successful ventures

company’s three main markets

in these territories. The company in the region being taken care of. keeps contact with clients in North America, being on the

in the markets we are set at, and

lookout for new opportunities

we are also interested in current

that could benefit Summum

developments in North America,

Projects, the business group’s

where we can still add value.

engineering unit.

We are also watchful of markets

Ecuador, Central America

February 2021

in Ecuador, Central America

and the Caribbean are also very

and the Caribbean, Bolivia and

attractive markets for Summum

Argentina,” Lucio explained.

after witnessing the growth in

“We have a strong presence

POSITIVE RESULTS AMIDST GLOBAL EMERGENCY As it is widely known, 2020 came along with more than a few question marks, most brought by the COVID19 pandemic, forcing businesses to adjust operations as well as expectations. The company reported $130 million in sales for 2019, its best in ten years; which resulted in

E xper ts at Summum Projects contr ibute to dif ferent secto r s, such as infrastr ucture

setting high goals in revenue and profitability for 2020. But the oil & gas industry worldwide was affected by low prices derived from a decreasing demand. Summum could adjust its goals and is currently on course to a strong finish finance-wise and with double-digit profitability. “We are currently in a good position. All of the problems are behind; we had to stop, adjust and keep going forward,” the executive said.

BRIGHT FUTURE AHEAD Moving forward to 2021, Summum has good expectations, foreseeing a 15% to 20% sales increase. There’s excitement about future projects for the company: • Possibilities for further projects in the United States and Canada. • Being in the final stage of a tender for a second-generation ethanol fuel production plant in North America, along with other non-

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SUMMUM

ENERGY

“THE IDEA IS TO CREATE SHORT-TERM GOALS, DRIVING INDIVIDUALS WORKING DAY-TO-DAY IN EVERY PROJECT ARE COMING UP WITH IDEAS AND CREATING OPPORTUNITIES” - Daniel Lucio, President at Summum

Besides oil & gas, Summum Energy is al so tak ing par t in renewable energy projects

February 2021

FOUNDED:

conventional energy projects,

1992

and also being in the final stage

NUMBER OF EMPLOYEES:

gas project, the refurbishment of

1,300

of Latin America’s largest oil & the Talara refinery in Peru. • Taking part in an oil & gas

INDUSTRY:

storage and conveyance project

ENERGY

through pipelines and a power plant in Colombia’s Pacific coast. • Increase the company’s workforce from 1,300 employees to 1,500 and 1,600 during 2021. “The last four years we’ve projected ourselves toward accomplishing the goals we set for the last five-year plan: strengthening our business lines within the three territories we are settled in, and substantially increasing our profitability year in and year out,” Daniel Lucio concluded.

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Embodiment of innovation and inventiveness Written by Mateo Rafael Tablado Produced by David Alarcon

Interviewee Delmy Romero, CEO for Santos Industria S.A.

Santos Industria

Construction

Construction and infrastructure development in Honduras has an important ally in Santos Industria for concrete, precast structures, blocks and aggregates. Quality from the foundations to the top

February 2021

antos Industria was created in 1996 as a building materials supplier, starting with crushed rock and asphalt concrete production. The

company derived from the Santos & Cía. group -with more than 60 years in businessand became independent afterwards.

Santos Industria

From the ADM 1 model asphalt concrete

Construction

The company operates mainly from its

plant and the first Nordberg crusher to

headquarters in Tegucigalpa, and also

the different creations from its production

has locations in Choloma, Choluteca, San

plants, it didn’t take long for Santos

Lorenzo and San Pedro Sula.

Industria to earn a place in Honduras’

Through the years, Santos Industria has

construction sector. The company is

taken part in very important infrastructure

certified under local regulations and global

projects in Honduras, including bridges

standards, such as ISO:9001, besides

and tunnels nationwide and in the Canal

receiving accolades from efforts in social

Seco highway, where 162 prestressed

and environmental matters.

concrete beams were deployed, resisting

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Santos Industria

Construction

“HONDURAS NEEDS SUPPORT IN ROAD INFRASTRUCTURE AND SANTOS INDUSTRIA RELIES ON THE BEST AVAILABLE TECHNOLOGY” - Delmy Romero, CEO for Santos Industria

recent hurricanes in Honduran territory.

team and supported by the latest

The company contributes to the country’s

technology in the industry.

development through an innovative

“Honduras needs support in road

approach, creating a wide array of options

infrastructure and Santos Industria relies

to go beyond any limit, led by a resourceful

on the best available technology,” Delmy

February 2021

Construction

Santos Industria

Romero, commented. Romero is the CEO

to learn from basic principles to complex

for Santos Industria.

subjects,” the executive explained.

Romero graduated in accounting from the National Autonomous University of Honduras and is currently taking her MBA. Romero has also worked in the telecommunications sector for the Millicom multinational company, where she held different positions in the finance department and led the ERP (enterprise resource planning) design and implementation. She also accomplished successful mergers

PRODUCTION LINES

Santos Industria main production lines include: • Grinding. Processing of volcanic rocks, such as basalt, through different cycles with cutting-edge technology. Minimal capacity is approx. 3500 ft3 per hour. This area produces gravels, granules, sand and other mixing materials.

and IFRS (International Financial Reporting Standards) deployments, having completed

• Hydraulic concrete. Produced

courses for purposes of the latter as well

through a hi-tech, computerized process

as for KPI (key performance indicator)

under strict quality standards.

implementations during an internship in Europe. Romero also qualified for the

• Asphalt concrete. A 100 ton per

highest honors in the Human Relations

hour latest-generation continuous flow

course from Dale Carnegie Academy

production plant delivers the best

(Australia). Romero enjoys working at

concrete in the region, processed in

Santos Industria as well as sharing the

laboratories for quality control before

company’s vision, where it didn’t take

distribution.

her long to learn all that is related to the business. “We are in constant motion, we must possess flexibility and adaptability. I’ve had

• Small precast units. The latest technology in the region relies on a minimum capacity of 3,000 units per

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Santos Industria

Construction

“WHAT MATTERS THE MOST IS

MAKING OUR CLIENTS FEEL SUPPORTED AND ALLOW THEM TO HAVE A SATISFACTORY EXPERIENCE” - Delmy Romero, CEO for Santos Industria

February 2021

Santos Industria

Construction

hour for production of cinder blocks,

surpassing the consequences derived

cobblestone, split-face block, filler slabs,

from the global pandemic-, the company

floor tiles and retaining wall block.

managed to finish a second concrete plant, located also in the country’s capital,

• Precast structures. This flexible

relying on a minimum capacity of approx.

production line creates large items for

1236 ft3 per hour.

different uses, mainly in infrastructure,

“We’ve been updating our machinery and

such as catch basins, manholes,

specialized equipment in order to create any

prestressed columns of any size,

product our clients need, thus adding value

column capitals, panels, and ready to use

to our company,” Romero remarked.

prefab sheds. SUPPORT FROM TECHNOLOGY

All of these products undergo strict testing in a laboratory equipped with the necessary technology to control and validate production processes before being approved by quality control management. GROWTH DEMANDS MET WITH INVESTMENT

Honduras’ infrastructure development

Both operational and management processes in Santos Industria are supported by reliable tech resources. The customized ERP for this segment speeds cost, inventory and invoicing processes, besides offering up to date financial information, which results in better decision-making. In the production areas, machinery

demands companies which are up to

is computer-controlled and constantly

the task, Santos Industria has timely

updated, it receives remote support from

foreseen this and is currently working on

Europe.

increasing its production. In 2019, the

On its behalf, the design and development

company opened its fourth block factory

department upgrades construction and

in Tegucigalpa, whose minimum capacity

production processes, reducing costs and

is 3,000 units per hour. In 2020 -and

time, a benefit for clients.

Santos Industria

Construction

NEW PRODUCT DEVELOPMENT

beams and columns. Santos Industria

Among the newest additions to the Santos is a trend-setter in this time and Industria catalogue, prefab underpasses

cost-reducing option.

stand out during difficult weather conditions; these units possess high capacity for stormwater flow, making them

Santos Industria’s value chain is formed

more convenient over traditional sewage

by strategic partners and purveyors capable

works, having proved their functionality in

of meeting quality standards, policies and

infrastructure projects.

procedures in a number of operations,

Column capitals for girder support have

SUPPLY CHAIN: FOCUS ON QUALITY

making quality the cornerstone from

been included recently into the product

raw material to finished product. These

portfolio as well as prefab sheds, a storage

guidelines result in the “intimacy with the

solution created with wall panels, prefab

client” value proposition.

February 2021

Santos Industria

“What matters the most is making our

Construction

was reorganized from restrictions set by

clients feel supported, that they are not

incumbent agencies, achieving continuity in

alone, allowing them to have a satisfactory

projects and client relationships.

experience with our products and services,” the CEO explained.

“We’ve learned a lot across the pandemic, we discovered new markets and ways to reach them with the products we’ve been

BEYOND THE GLOBAL PANDEMIC

As it happened with businesses worldwide, consequences from COVID19 brought Santos Industria a series of challenges which have been surpassed through intelligence and creativity. The company reinvented itself and

developing and looking to launch during 2021,” Romero commented. INCLUSION ENVIRONMENT

The human element at work in Santos Industria flourishes in an open communication environment of

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Santos Industria

Construction

collaboration, which allows easy detection for areas of improvement, new ideas and

is ‘materializing human inventiveness’.

carrying these out with a sum of efforts.

Our company’s main trait is our innovation

Staff development is a key aspect,

“The internal motto for Santos Industria

culture, with young, dynamic, skilled

achieved through training, access to

talent, ready for multitasking with the

postgraduate studies, specialization

idea that anything can be done,” the

courses and certification.

executive explained.

February 2021

Santos Industria

LINKS WITH THE COMMUNITY

The solid relationship between Santos

Construction

support, street maintenance, reforestation and environmental workshops. The state

Industria and surrounding communities

of public school facilities within these

through neighborhood associations and

communities reflect the valuable help

churches has resulted in benefits for

received from Santos Industria.

these populations in the receiving end

Support provided by Santos Industria in

of building materials donations, logistic

these areas is not limited to material goods,

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Santos Industria

Construction

“OUR COMPANY’S MAIN TRAIT IS OUR INNOVATION CULTURE WITH THE IDEA THAT ANYTHING CAN BE DONE” - Delmy Romero, CEO for Santos Industria

100

February 2021

Construction

but also through the company’s architects’ and engineers’ knowledge. NEW HORIZONS

Next steps for Santos Industria will increase the company’s distribution reach nationwide through strategic partnerships. New plans are currently in the works with Construmarket, the official FOUNDED:

1996

distributor. Other plans include strengthening the market in Southern Honduras, reaching a new customer tier with a new “VIP” product line from

INDUSTRY:

the precast production plant,

Construction

and increasing sales by 20%. These goals are foreseen to be accomplished during 2021.

WEBPAGE: www.santosindustriahn.com

“We don’t stop dreaming. Part of our vision is to expand across Honduras’ borders,” concluded Delmy Romero, CEO for Santos Industria.

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101

Boston Business Review

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