BBR | Magazine - July 2021 Edition

FIESTA RESORT & CLUB VACACIONAL Top tier display of Costa Rica’s hospitality

SK RENTAL PERU Flexibility and options beyond rentals

GRAN COLOMBIA GOLD Investments in efficiency and security result in shiny rewards

SAINT-GOBAIN WEBER CHILE

July 2021 | www.thebostonbr.com

Enhancing construction projects nationwide

MELIÁ’S FL AGSHIP IN THE

LUXURY ALL INCLUSIVE SEGMENT

Jaime Piedras Martínez, General Manager for Paradisus Los Cabos

WHO WE ARE Managing Director

Social Media Director

Jassen Pintado

Maria Elena Gastelum

Creative Director

Content Coordinator

Omar Rodríguez

Alicia Barrantes

Editor in Chief

Project Directors

Rafael Tablado

Ana Macfarland David Alarcon

Finance Director

Giuseppe Modenesi

Christina Schoch

Lucy Verde Marcelo Modenesi

EDITOR’S LETTER: Juliy 2021

Our July issue takes on summer

Creative strategies have made SK

upfront with features about top tier all

Rental Peru the go-to source not only

inclusive hotels in unique locations.

for machinery rentals in this and other

Paradisus Los Cabos has surpassed

South LATAM markets, but also for

consequences from past hurricanes

the re-sale or re-rental of contractor-

to become the Meliá group’s flagship property in its hospitality segment.

Meanwhile, Fiesta Resort All Inclusive is Enjoy Group’s jewel in Costa Rica, sitting at the Pacific Ocean side of the Central American paradise.Moving further south Gran Colombia Gold’s

owned machinery, check out the new developments they got under their sleeve to bring better, client-centered services.

And finally, Saint-Gobain Weber Chile shows us how good relationships

emphasis on safety and improving

pay off to reach clients and end

mining conditions is the strategy

consumers.

believed to keep the company atop

We hope you enjoy reading this

mining operations in the gold and

issue... Be ready for our upcoming

silver segment.

hospitality special!

Mateo Rafael Tablado, Chief Editor at The Boston Business Review Email: rafael.tablado@thebostonbr.com

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blaqplus.com

Contenido

Jaime Piedra Martínez, General Manager of Paradisus Los Cabos

Cabo Luxury Yacht Charters

28.

44.

06.

HOSPITALITY Fiesta Resort All Inclusive Idyllic environment for a vacation

MINING Gran Colombia Gold Highly productive operation in gold and silver obtention

58.

16. HOSPITALITY All inclusive luxury and nature

CONSTRUCTION Nationwide presence servicing the construction industry

72.

84.

102.

MACHINERY SK Rental Perú Leadership in rentals and commercial strategies

FINTECH Grupo Petersen Technisys

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Cabo Luxury Yacht Charters

Sail, Celebrate and Enjoy in the Waters of Cabo San Lucas in Luxury and Style

Whether you’re planning a getaway holiday trip with friends and family, thinking of making your wedding day extra special and truly unforgettable, or looking for an action-packed sea adventure, get in touch with Cabo Yacht World for Cabo luxury yacht charters. Sail, celebrate, and enjoy in the waters of Cabo San Lucas, both in luxury and style.

Rent a luxury yacht, and set out in the waters of Cabo to enjoy an experience of a lifetime. Sail through the sea in style and explore all that Cabo has to offer in sheer luxury.

C a b o L u x u r y Ya c h t C h a r t e r s

Browse Through Our Fleet to Make Your Pick!

At Cabo Yacht World, we offer you the most luxurious yachts for chartering in town. And that is not an exaggeration.

Each yacht in our fleet is beautifully designed and loaded with all the amenities that not only you expect and desire, but what we think can make your trip incredibly special. We offer luxury at its best. Our Cabo San Lucas Luxury yacht charters feature:

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Julio 2021

Hospitality

Deluxe Bedrooms - Sleep Like Royalty Sailing does not mean you have to compromise on comfort. Therefore, our yachts feature deluxe bedrooms that are beautifully decorated and furnished with high quality furniture and beds, offering you maximum comfort while you are at sea.

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C a b o L u x u r y Ya c h t C h a r t e r s

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Julio 2021

Hospitality

Panoramic Roof Enjoy the panoramic view of the sea as the sun goes down and whales and dolphins come on surface of the water.

It’s a breathtaking view to watch and capture in your camera.

Dining Area The luxurious dining area on our yachts is exclusively designed to accommodate large groups of people.

Boasting a classic interior, each meal that you enjoy on board with your guests is truly going to be memorable.

In this dining area, you can celebrate special occasions like your wedding anniversary or birthday and make a toast in style.

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C a b o L u x u r y Ya c h t C h a r t e r s

DELECTABLE FOOD - FRESHLY COOKED ON-BOARD What makes Cabo Yacht World luxury yacht charters the best way

a joy to eat.

delectable food, freshly prepared with

LOUNGE SPACE TO REJOICE AND RELAX Our lounge space is perfect to

perfect seasoning by our onboard

rejoice, and soak up the sun. You

skilled chefs. We make sure that you

can relax while drinking coffee, read

and your guests are served with the

your favorite book by the sea or

highest quality of food that is cooked

get a massage by our professional

onboard, just the way you want! Rest

masseuse. We, at Cabo Yacht World,

assured, the food we serve you will be

strive to exceed your expectations

to enjoy a great trip at sea is the

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a treat to your taste buds and

Julio 2021

Hospitality

by offering you the best luxuries and

better half by the sea, and make your

customer service possible.

big day unforgettable.

PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY If you’re setting out at sea to say

WAVE RUNNERS - INDULGE IN SEA ACTION We, at Cabo Yacht World, also offer

your wedding vows, then you’ll truly

special features like wave runners.

love this service. Upon chartering our

If you’re an adventurer at heart and

royal yacht, you can enjoy professional

would love to indulge in some sea

photography and videography services. action, then hop on to a wave runner Our professional photographer will

and have the most fun on the water. It’s

click beautiful pictures of you and your

an experience you’ll cherish forever.

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C a b o L u x u r y Ya c h t C h a r t e r s

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Julio 2021

Hospitality

These luxury yacht charters can accommodate a large number of guests. And with so many luxuries and amenities to enjoy, it is surely a treat to be invited. Charter a yacht for a great trip in Cabo San Lucas.

Book Your Yacht Today!

We have over ten years of nautical tourism experience and the finest range of luxury yacht charters in Cabo. Get in touch with us for luxury yacht charters.

Discuss your needs and preferences, and provide us with the number of guests you will be bringing along, and our team will find you the best luxury yacht to charter, and that too, at the most affordable price.

So, what are you waiting for?

Charter a luxury yacht now and get ready to enjoy a fun-filled and luxurious trip in Cabo like never before.

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All inclusive

LUXURY AND NATURE

Meliá’s all-inclusive luxury line is led by its hotel in Los Cabos, Mexico, bringing together attributes such as location, natural attractions nearby and the Iberian giant’s usual standards of hospitality.

Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Translated by Flávia Brancato

Interviewee Jaime Piedras Martínez, General Manager for Paradisus Los Cabos

Paradisus Los Cabos

P

Hospitality

aradisus Los Cabos is a luxury hotel operating in the “All Inclusive” modality on the tourist corridor between San José del Cabo and Cabo San Lucas, Baja California Sur, Mexico.

Prior to the transformation that turned it into Paradisus, the immediate past of the property was to serve as Meliá Cabo Real, an iconic hotel in the region opened in 1989, which suffered terrible damage after the Hurricane Odile in 2014.

Meliá Hotels International not only took on the task of refurbishing the hotel, but also improved it as a product in every way, making it the cornerstone of Paradisus, its line of Luxury All-Inclusive hotels.

Paradisus Los Cabos is the only hotel in this region boasting a membership of The Leading Hotels of

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July 2021

Paradisus Los Cabos

Hospitality

The hotel has a lot of personality, since the very first moment you know that you are in a hotel in Los Cabos - Jaime Piedra Martínez, General Manager of Paradisus Los Cabos

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Paradisus Los Cabos

Hospitality

the World select organization. It also holds certifications such as the “Stay

Paradisus Los Cabos has one of

Safe with Meliá”, a program endorsed

the few swimmable beaches in Los

by the Bureau Veritas; it’s also AAA-

Cabos, in addition to other attractions

certified (American Automobile

provided by nature.

Association), by the Cristal

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Choice, of the TripAdvisor website.

“We can watch whales from our

International Standards (now Intertek

rooms or having breakfast in one of

Cristal) for quality and hygiene; by

our restaurants,” said Jaime Piedras

Safe Travels, from the World Travel

Martínez, General Manager of

and Tourism Council; and by Traveler’s

Paradisus Los Cabos.

July 2021

Paradisus Los Cabos

Hospitality

GLOBAL EXPERIENCE IN CHARGE

Reserve, at Paradisus Palma Real,

OF THE OPERATION

in Punta Cana, Dominican Republic.

Jaime Piedras Martínez has been

Piedras’ extensive experience spans

in charge of Paradisus Los Cabos

more than 20 years to destinations as

since April 2020. This is the second

remote as fascinating, such as Bali

time he has been appointed to lead

and Jakarta (Indonesia), China, Spain

this operation, which he ran between

and Puerto Rico.

2017 and mid-2018. Between these

Piedras graduated in Economics

two cycles, Piedras was in charge of

from the University of Malaga, in his

the opening of The Circle and Grand

native Spain, and didn’t just settle

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Paradisus Los Cabos

Hospitality

Paradisus Los Cabos is a key player for the company to continue growing in the Luxury segment

- Jaime Piedra Martínez, General Manager of Paradisus Los Cabos

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July 2021

Hospitality

Paradisus Los Cabos

for this, as he attended specialized

side or frontal views of the Sea

management courses in hospitality at

of Cortés.

Cornell University (New York, USA).

The entire hotel has been refurbished; attractions and

LOCATION AND AESTHETICS AS KEY ASPECTS Paradisus Los Cabos has an excellent location: ten minutes from downtown San José del Cabo, 25 minutes from Cabo San Lucas and half

experiences have been added, boasting seven restaurants and four bars, so that guests can enjoy their food and drink without feeling crowded.

“The hotel has a lot of personality,

an hour from Los Cabos International

since the very first moment you know

Airport.

that you are in a hotel in Los Cabos”,

The landscape of the region is

said the general manager.

displayed at the outside of the hotel, whose gardens resemble the flora of

POST-PANDEMIC RECOVERY

Baja California Sur. The inside has

The global COVID19 pandemic

decoration and architectural details

had a terrible impact on the tourism

that make it unique.

sector and Paradisus Los Cabos was

The property has 350 rooms and

no exception. The hotel, like many

its horseshoe-shaped structure

other destinations, remained closed

provides an almost total view of the

from March to August 2020, when it

hotel from every point. Brightness and

was reopened.

minimalism come together in each room, and almost all of them provide

For the reopening, strict hygiene and safety protocols were implemented,

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Paradisus Los Cabos

Hospitality

Mel iá Hotel s Inter national car r ied out a full refurbishment of the proper t y after the H u r r i c a n e O d i l e i n 2 0 14

thus caring for the health and well-

Los Cabos and its immediate

being of guests and staff. Since

community is nurtured by programs

then, the recovery of Los Cabos

based on three pillars:

has taken an enviable pace, getting close to 2019 numbers before other

• Commitment to the community’s

destinations.

children

“It has been a ‘crossing in the desert’- never better said in Los Cabos - that is already coming to an end, luckily for us,” said Piedras.

COMMUNITY ENVIRONMENT The relationship between Paradisus

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July 2021

• Protection and preservation of endemic wildlife • Promotion of local products The hotel sponsors the Por los Niños de la Sierra, A.C. [For Children of la Sierra] dining room, which feeds

Hospitality

Paradisus Los Cabos

children from marginalized areas

at Paradisus Los Cabos are far from

of Cabo San Lucas every day. This

being the only attractions the hotel

effort is joined by the hotel staff for

offers.

special celebrations and allows guests

The hotel takes actions to protect

to make contributions through the

endemic fauna through the “Welcome

“Travelers with a Cause” program.

to Life” program, designed to protect

With this action, Paradisus Los Cabos was ranked first as “Hotel with Best Sustainable Practices” in 2019.

COMMUNION WITH NATURE AS AN ATTRACTION The all-inclusive operation and the luxurious aesthetics of each space

whales, least terns, and different species of marine turtles.

With these practices, Paradisus Los Cabos has earned awards such as the first place for the “Best Wildlife Program” by the Latin America Green Awards, and the third place

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Paradisus Los Cabos

Hospitality

FOUNDED: 1989 2016 AS PARADISUS LOS CABOS INDUSTRY: HOSPITALITY www.melia.com Jaime.Piedras@melia.com

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July 2021

Hospitality

in Los Cabos as “ECO-Resort”, from Travel Booking, Expedia and TripAdvisor travel websites.

THE MELIÁ SIGNATURE Being part of a global giant as a player in the hotel sector such as Meliá Hotels International provides Paradisus Los Cabos with infrastructure support in every aspect, from marketing, brand positioning, training and compliance with high standards, among others.

“Paradisus Los Cabos is a key player for the company to continue growing in the Luxury segment and in the U.S. market, which is our main business issuer for Los Cabos,” concluded Jaime Piedra Martínez, General Manager of Paradisus Los Cabos.

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Idyllic

environment for a vacation

An “all inclusive” for all tastes, close to the most important attractions of natural beauty Costa Rica has to offer

Produced by Jassen Pintado Translated by Flávia Brancato Interviewee Eidel Ramos, General Manager of Fiesta Resort & Club Vacacional

Fiesta Resort All Inclusive

C

osta Rica’s forests,

Five Star hotel by the Costa Rican

beaches and other natural Tourism Institute (ICT); it’s also ranked areas are outstanding

in the Elite Level, the highest category

attractions able to

for Sustainable Tourism Certification.

bring swarms of tourists, a reason

In 2020, it found its way into the top 5

why this Central American country

TripAdvisor Traveler’s Choice “Best of

boasts a highly competitive hotel

the Best” list in the Central America’s

industry. Among a wide range of

Family Hotels category. For the last 15

accommodation offers, Fiesta Resort

years, it has been nominated as the

& Club Vacacional stands out. The

“Best all-inclusive hotel” in Mexico and

property has been managed by

Central America, and in 2021 Fiesta

the Enjoy Group since 2018, a

Resort received new nominations

company specialized in the hotel

to the “Best family hotel” and “Best

and restaurant sector.

resort in Costa Rica” categories at the

In more than thirty years, Fiesta

World Travel Awards. In addition to

Resort has been an excellent host in

these accolades and certifications, the

the “all inclusive” mode for the family,

hotel earned the Escudo Puntarenas

couple, corporate and social event

Saludable (Healthy Puntarenas

segments, as well as for trips with

Emblem), a local certification from

friends. Guests are distributed in three

the Puntarenas Chamber of Tourism,

main areas: Premium, Family Suite and and the ICT “Safe Travels” seal, the Vacation Club area.

Fiesta Resort is recognized as a

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July 2021

awarded in 2020 for its excellent security protocols.

Hospitality

“ My professional career took the path of the hospitality industry and

I felt happy and completely fulfilled when I had this opportunity”

- Eidel Ramos, General Manager of Fiesta Resort & Club Vacacional

A PUSH FORWARD FROM THE ENJOY GROUP The Enjoy Group is a leading Costa Rican company standing out for the development and management of hotels and other properties focused on restaurants and tourism in Costa Rica and Central America.

The company, led by its founder and president Rubén A. Pacheco Lutz and Javier Pacheco Albónico,

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Fiesta Resort All Inclusive

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July 2021

Hospitality

Fiesta Resort All Inclusive

executive president, keeps excellence

in Mexico). Since September 2019,

standards in every property the group

Ramos has been in charge of the

operates, and obviously Fiesta Resort

Fiesta Resort operation in Costa Rica;

is no exception. The Enjoy Group

he’s also a member of the Board of

undertakes an ambitious investment

Directors of the Puntarenas Chamber

project to refurbish hotel facilities

of Tourism.

to keep them in tune with the guests’ taste.

Ramos’ training as a hotel manager led him to obtain a Master’s degree

“In addition to the many investments in Tourism Management from the made in the last two years, we will

University of Matanzas (Cuba) and

soon be working on approved projects

Hotel Management Certification from

that will be highly appreciated by our

Cornell University (USA); previously, he

visitors,” said Eidel Ramos, General

had studied Computer Engineering.

Manager of Fiesta Resort.

“Due to life circumstances, my professional career took the path of

EXPERIENCED LEADERSHIP IN SEVERAL MARKETS Eidel Ramos is an experienced hotel manager who has worked for almost two decades in renowned

the hospitality industry and I felt happy and completely fulfilled when I had this opportunity,” said the executive.

Hotels International, in destinations

ATTRACTIVE ENVIRONMENT INDOORS AND OUTDOORS Fiesta Resort is located on a wide

such as Jardines del Rey (Cuba),

stretch of beach in the central part of

Puerto Vallarta and Los Cabos (both

the country, on the Pacific coast, in

chains in the sector, such as Meliá

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Fiesta Resort All Inclusive

the Gulf of Nicoya, approximately an

The hotel itself offers a dreamlike

hour and a half drive from the capital

setting decorated by vegetation with a

San José. The area provides extensive

captivating aesthetic and species from

contact with nature and offers

the local flora and fauna.

excursions to attractive destinations

34

Aquatic entertainment is spread

such as the Tortuga Island, Carara,

out in three large swimming pools

Manuel Antonio and Monteverde

and a small one set in a relaxing

natural parks, as well as the Central

atmosphere. Fiesta Resort also

Valley.

offers tennis courts, a gym and other

July 2021

Hospitality

F ive s w i m m i ng poo l s fo r dif ferent pu r poses ... from fun to relaxation

sports activities, also on the beach.

For those interested in wellness,

Youngsters will find educational and

Heliconia Spa offers a unique

fun activities in spaces such as Kids

environment to provide body

Club and Teen Zone.

treatments in palapas equipped for

Fiesta Resort offers special areas to hold different kinds of social events,

this purpose.

The amazing sunsets over the

including four halls, conditioned to

Pacific Ocean at Fiesta Resort are just

host corporate meetings, seminars,

the prelude to nights with astounding

and other celebrations.

artistic shows.

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Fiesta Resort All Inclusive

FOOD AND BEVERAGE

Refreshing drinks can be enjoyed in

Fiesta Resort offers multiple options

different environments; noteworthy are

in terms of food and refreshing drinks.

the El Malecón and El Pargo wet bars,

Macarela, Macondo and the Fuego

which are aligned with the concept of

grill offer a variety of dishes from Latin

offering a unique environment and a

American cuisine and fine meat cuts to very appealing variety, since El Mástil,

36

be enjoyed in the unique setting of the

the Fruit Bar and Sunset offer a wide

hotel’s beautiful surroundings. Fiesta

array of national, international and top-

Resort also offers the Calypso and El

class mixology spirits in very pleasant

Pelícano Snack Bar buffets.

environments.

July 2021

Hospitality

LOYALTY IS REWARDED AT THE CLUB VACACIONAL FIESTA RESORT The Enjoy Group created the Club Vacacional Fiesta Resort program with

the year, which are classified as the Diamond, Platinum, Gold and Silver tiers.

“This program was created to offer

frequent customers in mind, so that

options to our most loyal clients,

they can enjoy Fiesta Resort with their

whose frequent visits had to be

whole family.

rewarded with privileges, including an

Among the perks this program offers, clients are allowed to choose

option of guaranteed benefits for their vacations,” added Ramos.

between four possible seasons of

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Fiesta Resort All Inclusive

OPERATION OPTIMIZATION

and operation areas have extensive

The main purpose of adopting

technological support, which is subject

cutting-edge technology at Fiesta

to continuous improvement processes

Resort is to further improve and ease

in the supply of air conditioning,

customer experience, from getting

electricity, lighting in rooms and

to know the hotel and book online to

common areas, among other aspects.

intelligent processes supported by

“Innovation is part of our company’s

QR code to obtain information on

DNA of and we are always in search

specific services.

for and implementing improvements,”

The administrative, backoffice

said the executive.

F iesta Reso r t of fer s a va r iet y of menus and set tings fo r enjoyment of the Costa Rican gastronomy

38

July 2021

Hospitality

OVERCOMING THE PANDEMIC

Family” with the necessary help in that

It is known that one of the most

time, not only in economic matters,

affected industries during the COVID-19 pandemic was undoubtedly

but also regarding their health.

Fiesta Resort was the first hotel in

the hospitality industry. Fiesta Resort

its kind to resume operations, once

and all the hotels in Costa Rica

restrictions were eased, and it has

reached “zero occupancy” levels. The

remained as the leader in occupancy

company made efforts to affect its

rates nationwide. The “Fun with

employees as little as possible and,

Caution” program was implemented,

on the contrary, to provide the “Fiesta

which includes processes and

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39

Fiesta Resort All Inclusive

“Innovation is part of our company’s DNA and we are always in search for and implementing improvements” - Eidel Ramos, General Manager of Fiesta Resort & Club Vacacional

procedures designed to create a

and they are considered as hosts.

safe environment for visitors, hotel

This workforce is made up of 550

employees and suppliers.

employees, of which approximately

In addition, the “Health Heroes” campaign was created to reward healthcare professionals in Costa Rica,

half are women, thus promoting gender equality.

Another noteworthy aspect of the

offering so far more than 100 free

Fiesta Resort staff is its permanence.

stays at the Fiesta Resort.

Considering the high turnover rates in

“We are confident to say that our

the industry, 75% of hotel employees

guests can safely enjoy their stay,”

have worked at Fiesta for more than

said Ramos.

two uninterrupted years and 30% of them have been more than ten years

THE FIESTA FAMILY The staff that operates Fiesta Resort is called the Fiesta Family,

40

July 2021

with the company, which is one of the most important employment sources in the area.

Hospitality

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Fiesta Resort All Inclusive

- Lic. Delmy Romero, Gerente General de Santos Industria

INDUSTRY:

Hospitality RESERVATIONS: reservaciones@fiestaresort.com

CONTACT: +506 2664-9400 www.fiestaresort.com

The hotel of fer s educational and enter tainment spaces and activities fo r children and teenagers

42

July 2021

Hospitality

THE “HUMAN” PROGRAM “HUMAN” is an acronym formed by the Spanish words - and conceptsHuella, Unión, Movimiento, Altruismo and Nobleza (respectively, Footprint, Union, Movement, Altruism and Nobility) that represents the efforts made by Fiesta Resort in terms of sustainability and social responsibility.

All the activities and initiatives adopted by the company contributing to its community are organized, integrated and carried out under the “HUMAN” program, including donations, activities for children, beach cleaning events, community work, tree planting campaigns, training and health campaigns, among other actions.

“We feel represented in each contribution made, or in any of the many activities we carry out for the common good,” concluded Eidel Ramos, General Manager of Fiesta Resort All Inclusive.

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HIGHLY PRODUCTIVE OPERATION IN

GOLDOBTENTION AND SILVER Produced by Jassen Pintado

Written by Mateo Rafael Tablado

Interviewee Ángel Meza Vice-President of Mines for Gran Colombia Gold

A series of investments resulting in efficiency and improved safety are key factors to place Gran Colombia Gold along the most important gold and silver mining operations in its territory

Mining

Gran Colombia Gold

G

ran Colombia Gold

both in exploration and extraction

is a company with

phases. Gran Colombia Gold is listed

origins in Canada

in the Toronto Stock Exchange. These

whose main goal

and other achievements make Gran

is gold and silver

Colombia Gold the most important

prospecting and

gold and silver extraction company

extraction. Since

in Colombia.

2010, the company’s

run has allowed its consolidation as a reliable business with stability and responsibility toward its main operations in Colombia.

SPECIALIZED LEADERSHIP WITH KEY EXPERIENCE Angel Meza is the vice-president of mines for Gran Colombia Gold.

Gran Colombia Gold’s work in recent He graduated as a mining engineer years has experienced high production from Central Peru National University levels. Just in 2018, the company

(UNCP) in the higher average class.

surpassed 200,000 oz. production for

Meza also earned an MBA from

the very first time, increasing by 25%

Centrum, the business school of

the previous year’s accomplishments.

the Pontifical Catholic University of

In 2019, production reached 240,000

Peru (PUCP); and in 2019 finished a

oz. of gold, besides a cash balance of

master’s in International Leadership

$84 million by December, 2019.

from the EADA Business School

Besides the Colombian operation, the company also has assets and investments in Canada and Guyana,

46

July 2021

(School for High Management, Spain).

Meza has developed his mining experience in areas such as

Mining

Gran Colombia Gold

BEYOND GOLD exploration, perforation, explosive

in Peru; and also to Kamoto Copper

demolitions and mining project

Co. and Katanga Mining, both in the

management. Work has taken him

Democratic Republic of the Congo,

to Retamas, Minas Buenaventura,

Africa. Meza is also an international

Barbastro (a subsidiary of Minsur),

speaker and consultant in mining,

Los Quenales and Perubar (both of

taking part in these activities in Peru,

the Glencore group), Minera Aruri

Chile, Colombia and Ecuador.

and Tamboraque mine, all of these

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47

Gran Colombia Gold

Mining

The path we’ve been on has allowed us consolidation as a reliable

stability and responsibility business with

- Ángel Meza, Vice-President of Mines for Gran Colombia Gold

HIGH PRODUCTIVITY FROM EACH ZONE IN OPERATION Gran Colombia Gold’s main activity is carried out in the Segovia and

48

Frontino Gold Mines company from the Colombian government, as well as those in Segovia, Remedios, and also

Remedios municipalities, both in

the El Zancudo mine, located in Titiribi

the northwest of the Department

(Antioquia) between 2009 and 2010.

of Antioquia, in central Colombia.

Gold production from the company

The company has also grown by

averages 17,000 to 20,000 oz. of gold,

acquisition, after purchasing the old

monthly, delivering a yearly average

July 2021

Mining

Gran Colombia Gold

of 200,000 and 220,000 oz., and achieving a 220,194 oz. production in 2020.

During 2021, Gran Colombia Gold’s

Segovia (northeastern Antioquia).

SANDRA K, RECIPIENT OF STATE-OF-THE-ART MINING INFRASTRUCTURE

efforts have been destined toward the

One of the latest findings for Gran

exploration of three gold deposits: in

Colombia Gold is the Sandra K mine,

southern Cali (in the Cauca Valley),

in Segovia. Currently, levels 6 and

Marmato (Department of Caldas) and

7 of the 7-level facility are being

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49

Gran Colombia Gold

50

July 2021

Mining

Mining

Gran Colombia Gold

furnished with important investments:

enabling technology in our operations

an elevator has already been installed,

in all fronts,” Meza declared.

easing the tasks of 506 workers (374 part of the company staff and 132 from outside contractors), avoiding a 935-step staircase after a $1.6 million injection, reducing the run across the stairs to four minutes, delivering a positive impact in time, productivity and -mostly- the workers’ safety.

Other investments have been made

GUARANTEEING SAFETY IN UNDERGROUND OPERATIONS Maintaining its staff’s wellbeing and safety is a top priority for Gran Colombia Gold, after investing in the installation of underground refuge chambers for every operation. Since 2017, more than $1 million has been used for the construction of four

at Sandra K to obtain underground

refuge chambers in Segovia and

machinery and equipment with a

Remedios. At the El Silencio mine, a

$1.5 million budget, resulting in the

40-person refuge has been recently

acquisition of a Sandvik DD210 drill

deployed as an addition to the three

rig, a Sandvik LH307 low profile LHD

previous refuge chambers in the El

(load haul dump) and a 15 ton Aramine Silencio, Providencia and Sandra K truck for underground operations. mines, each with a capacity to host up This investment also considered the

to 60 persons for up to 72 hours. And

required training in heavy mining

currently, research is being conducted

equipment for the staff dispatched at

to consider deploying a fifth refuge

Sandra K.

chamber in the El Silencio mine which

“Constant improvement is in Gran Colombia Gold’s DNA, as well as

would have capacity for 100 persons.

It must be noted that underground

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51

Gran Colombia Gold

Mining

We highlight the positive impact created by alliances among government agencies, local mayors, communities, NGOs and the private sector - Ángel Meza, Vice-President of Mines for Gran Colombia Gold

refuge chambers in every Gran Colombia Gold mining site are built under high global mining standards, such as those observed by the MSHA (Mine Safety and Health

52

A DOMESTIC AND INTERNATIONAL SUPPLIER NETWORK Gran Colombia Gold’s success and leadership in gold and silver mining in its territory is supported by

Administration, from the US), besides

a vast network of purveyors which

complying with the Safety Regulations

includes brands known worldwide

for Underground Mining Labors -part

as well as domestic companies.

of Decree 1886 from Colombia’s

The network includes Colombiana

Ministry of Mines and Energy-, and

de Distribuciones Mayoristas de

with regulations from the National

Antioquia, Distribuidora de Químicos

Mining Agency.

Industriales, Eléctricos de Colombia,

July 2021

Gran Colombia Gold

Mining

Gran Colombia Gold operates under global standa rds and compliance with local regulations

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53

Gran Colombia Gold

Mining

Eléctricas de Medellín (EDEMSA),

Collaboration with these companies

Epiroc, Explomín, Ferrocortes, IG

is a labor source for more than

Representaciones, Kaeser, Sandvik

4,000 workers.

Colombia and Synergy Supplies, among others.

Also, Gran Colombia Gold works

MULTIPLE EFFORTS ALONG NEIGHBORING COMMUNITIES Gran Colombia Gold carries different

hand in hand with local companies

community outreach programs, each

near their operations, incorporating

one facing different subjects and

them to its supplier network.

problems, and each of them aligned

Smart Mining United. Inspired

epiroc.com.co Contact us salescvca@epiroc.com

Mining

Gran Colombia Gold

Wo m e n’s e m p o w e r m e n t is not just a C SR s u b j e ct, i t ’s co m m o n practice at Gran Colombia Gold

to the United Nations’ development

providing scholarships and benefitting

goals.

more than 180,000 inhabitants with a

The “Small Mining Productive Incorporation” initiative has allowed

$2 million investment.

Efforts to bring the gender

the affiliation of more than 2,500

gap closer are addressed by

miners, besides combating illegal

the “Entrepreneurial Women in

mining and contributing to the

Leadership”, which offers training for

environment. On its behalf, “Education different skills, benefitting women in for Development” is a program

areas surrounding Gran Colombia

focused on refurbishment of schools in Gold’s operations. different areas and also on developing

To these and other health, cultural

learning programs along with the

and environmental campaigns, the

“Angelitos de Luz” foundation,

company also adds more than

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55

Gran Colombia Gold

Mining

FOUNDED:

2010 INDUSTRY:

Mining www.grancolombiagold.com.co angel.Meza@grancolombiagold.com.co

56

July 2021

Mining

Gran Colombia Gold

Recent i nvestments have been desti ned to the acquisition of new underground machiner y

$3 million investments to improve and create new roads, benefitting transit in these territories.

“We highlight the positive impact created by alliances among government agencies, local mayors, communities, NGOs and the private sector,” Meza pointed out.

A SHINY HORIZON The future for Gran Colombia Gold will rely on the support and infrastructure to achieve goals such as reaching a leadership position in the underground mining sector worldwide at profitable costs.

At the domestic level, the company’s intention is to contribute to the country’s economic recovery in collaboration with neighboring communities and local governments, keeping a lasting, stable relationship with its stockholders to strengthen its position among society and reach the top ten list of the most productive mines in the territory, with reserves of one million oz. of gold through sustainable practices.

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57

NATIONWIDE PRESENCE ser vicing the construc t ion industr y Produced by Jassen Pintado

Written by Mateo Rafael Tablado

Interviewee Asier Amorena, General Manager for Saint-Gobain Weber in Chile

Construction

Saint-Gobain Weber has kept a steady presence all along Chile, achieving this accomplishment is possible thanks to the company’s successful strategic partnerships

CONCEIVED FOR ROYALTY FOR GLOBAL AVAILABILITY

Saint-Gobain designs, manufactures and distributes materials and solutions for industries such as construction, healthcare and mobility, among many others. The company’s history goes back more than three centuries ago as a glass factory opened under orders of King Louis XIV, in France. Currently, Saint-Gobain has presence in 70 countries with the support of more than 167,000 employees, and in 2020 generated sales for more than $45.4 billion.

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59

Saint-Gobain Weber Chile

Products created by Saint-Gobain

origins and global presence. In 2016,

are developed under a continuous

Weber’s affiliate in Chile expanded

innovation process and are to be

in South America after acquiring the

found in many different spaces in

Solcrom company, a solid player in

everyday life, delivering wellness,

the production and distribution of

execution and safety, undertaking

chemical products for construction.

the challenges faced by sustainable

The operation in Chile currently

construction, resource efficiency and

has five distribution centers and two

fighting climate change.

production plants, the newest one opening in July 2021 in Concepción,

BOOSTING PRESENCE THROUGH PARTNERSHIPS

Saint-Gobain’s presence in Chile also goes back long ago. The

consolidating the company’s presence in all of Chile.

Asier Amorena is the General Manager for Weber Saint-Gobain in

company has established key strategic Chile since 2017. Amorena is originally partnerships with businesses such a telecommunications engineer, as the El Volcán company and the

graduated from the Public University

Vidrios Lirquén glass factory. In

of Navarre (Spain), he worked in

1996, Saint-Gobain incorporated

this specialty during two years for

Weber, also a company with French

Agilent Technologies in Stuttgart, Germany. Once back in Spain, Amorena was hired at Saint-Gobain for the Marketing and Development department, for which he earned an MBA from the Barcelona School of

60

July 2021

Construction

Our Company

Management (Spain), adjunct to the Pompeu also saw Amorena’s further development in Fabra University. Besides this degree,

leadership by honing his skills in important

Amorena has also taken different marketing

business schools with professors with

courses and seminars in prestigious

ties to Harvard University and the MIT

institutions in Spain, such as IESE, IE

(Massachusetts Institute of Technology),

Business School and ESADE Business

both in the United States.

School. His career in Saint-Gobain took a turn in 2011, as Amorena arrived at Brazil

NATIONWIDE PORTFOLIO AVAILABILITY

as Marketing Director, being named Sales

Solutions and products from Saint-

Director five years later; his stint in Brazil

Gobain Weber are useful in projects of

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61

Your Onetop Fiberglass Produce Provider.

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With our policy of “Quality first, Customers prior and Price reasonable”, we have established good relationship with the customers all over the world.

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Mineral acoustic ceiling

Alkaline resistant fiberglass mesh

Gypsum acoustic ceiling

Self-adhesive fiberglass tape

Metal corner tape

Paper joint tape

Saint-Gobain Weber Chile

different kinds and dimensions:

• For the retail market via

from repairs, finishes and home

SODIMAC, the specialized home

remodeling projects to large building

and construction superstore chain

construction, offering cement, plaster,

• Hardware stores

mortar, coating, sealers, concrete,

• In construction companies

silicone and other compounds. These

nationwide.

products are available from Arica to Punta Arenas through the three main

64

GROWTH VIA DIGITIZATION

The Digital Transformation process

distribution channels for the Chilean

at Saint-Gobain Weber Chile is a key

construction industry:

factor to the company’s growth with

July 2021

Construction

“WE TRY TO BRING A FAIR VALUE OFFER TO OUR CLIENTS AND SUPPLIERS” - Asier Amorena, General Manager for Saint-Gobain Weber Chile

the development of three

contractors and other construction

main pillars:

professionals

• Optimization of managerial

• The modernization of the

procedures

company’s industrial platform

• Improving communication along

through resources set in the

with thrusting the Weber brand

Industry 4.0 concept.

into a digital habitat inclusive to retail clients as well as end consumers of the company’s products, which are mainly

PARTNERS, SHAREHOLDERS, STAKEHOLDERS

For decades, the way to success in Chilean territory for Saint-Gobain

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65

Stretch Hood Application 40% faster and up to 30% less material used than a conventional process.

More security for the transportation of your load.

Contact us: antilhas.com.br/flexiveis | +55 11 4152-1224 exportacion@antilhasflexiveis.com.br

Construction

Weber has been through the creation

fruitful relationships in the long term.

of powerful partnerships able to bring

The company has developed key

win-win situations within a context

suppliers as well as products with

of absolute and total trust. Both the

specific requirements, contributing

company and partner El Volcán share

with knowledge and financial support

this long-term perspective.

to its value chain.

“We try to bring a fair value offer

“Suppliers with operations in Chile

to our clients and suppliers. A

are key partners, because they are

perspective of value distribution of the

open to create custom developments

shareholder to all of our stakeholders,

adding value to our operations,” the

besides facing the everyday challenge

executive said.

of having a true empathic view with each of our stakeholders,” Amorena declared.

RELATIONSHIPS WITH SUPPLIERS

The provision of supplies, raw

CONTRIBUTIONS TO A BETTER PLACE

The “Making the World a Better Home” initiative is a global effort from Saint-Gobain and affiliate companies

materials and other goods to run

to help make our surroundings a more

operations in Saint-Gobain Weber

sustainable, beautiful place to inhabit.

Chile requires specialized purveyors,

In facing this commitment, Saint-

possessing key traits, such as

Gobain takes its global leadership

flexibility, being on time and other

role for sustainable solutions and

attributes which allow establishing

focuses on goals such as reaching

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67

Saint-Gobain Weber Chile

“SUPPLIERS WITH OPERATIONS IN CHILE ARE KEY PARTNERS, because they are open to create custom developments adding value to our operations” - Asier Amorena, General Manager for Saint-Gobain Weber Chile

Empresas Cloramon S.A. Chemical at the service of the Construction Industry, Coatings, Paper, Pulp and Agro Industry. www.cloramon.cl empresas@Cloramon.cl Fono: +56 2 24401320 Panamericana Norte 8900, Quilicura, Santiago Chile

Construction

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69

STRONG AND DURABLE CEMENTS WITH MOWILITH® The high-performance Mowilith® solutions are used for increased durability and strength in cementing operations and to deliver premium mortar performance, including flexibility, waterproofing and offers protection against weathering.

The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’ our nature. www.archroma.com

Products created by SaintG o b a i n We b e r a re i n l i n e w i t h t h e “M a k i n g T h e Wo r l d A B et te r H o m e” p ro g ra m , a l i g n e d to t h e U N’s i n i t i at i ve s about climate change

70

July 2021

Construction

Saint-Gobain Weber Chile

a zero CO2 emissions by 2050. This was announced during the UN Climate Action Summit.

This goal contributes to the Business Ambition for 1.5°C global pact, which establishes a maximum increase FOUNDED:

1665 1996 as Saint-Gobain Weber in Chile

of global temperature to 1.5°C, considered by science as the limit increase to avoid the worst impacts derived from climate change.

UPCOMING PLANS

Among the upcoming goals for SaintINDUSTRY:

Construction

Gobain Weber in Chile, the operational platform optimization project stands out, as it does the development of work teams into an intermediate skills mix. It’s been foreseen that once these efforts result in efficient processes and

www.cl.weber

skilled individuals, these will add value to the operation, leveraging growth for the company in the upcoming years.

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71

Leadership in rentals and commercial strategies

The SK Rental operation in Peru grows in strength along with the rest of the affiliates in the territory, becoming a benchmark in equipment rental and developing strategies for equipment sales Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviwee Edmund Egg Noche, General Manager for SK Rental Peru

SK Rental Perú

SK Rental

Machinery

is a

multinational machinery sale and rental company serving agriculture, construction, energy and mining, among other business sectors. The company was conceived in Chile in 1998 as an affiliate to SK Comercial, part of the important Sigdo Koppers corporation, also from Chile with global presence in machinery rental and sales, among other businesses.

SK Rental S.A.C. Peru opened

Rental services offered by SK Rental Peru are an excellent alternative for short, medium and long-term projects, in comparison with CAPEX. CERTIFIED OPERATIONS SK Rental is a synonym of reliability to clients receiving excellent service under certified operations.

Main credentials held by the company include the triple certification for ISO 9001:2015 management systems, ISO 14001:2015 quality

its first location -and country

management, the Environmental

headquarters- in Lima in 2006. Ever

Management Systems certification

since, the company has expanded

and recently concluded a successful

to cover Peruvian territory also with

migration to the ISO 45001:2018

locations in Arequipa and Piura.

standard for Occupational Health

Besides successful operations in

and Safety.

Chile and Peru, SK Rental’s leadership in machinery rental has also expanded WELL-STOCKED, UPDATED FLEET to Bolivia and Colombia. Machinery

74

SK Rental’s machinery fleet is

available in Peru from SK Rental

comprised of more than 4,500 units,

adds up to 14% of the company’s

offering variety for construction

machinery fleet in the region.

applications: crane lifts, power

July 2021

Machinery

“

We are a multi-brand company, which allows us to offer a portfolio for the rental market - Edmund Egg Noche, General Manager for SK Rental Peru

“

SK Rental Perú

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75

WE KNOW HOW TO WORK FOR A WORLD THAT NEVERS STOP +51 956 269 981

@cumminsperu

@cummins_peru

www.cumminsperu.pe

Cummins Perú

Machinery

SK Rental Perú

generators, material handling

Renting is applicable for rentals longer

equipment, land moving equipment

than 24 months, thus creating a

and platforms, among other

convenient option for the agroindustry,

machinery.

energy, logistics and specially the

SK Rental offers latest-generation,

mining sectors with flexible rental

low-houred equipment from top

agreements according to each

worldwide known brands, constantly

client’s needs.

updated, averaging less than 3,000 hour-use and models no older than three years, providing reliability and safety for high production levels, besides being low-emission vehicles with reduced fuel consumption.

“We are a multi-brand company, which allows us to offer a portfolio of the best models from each brand for the rental market,” commented Edmund Egg Noche, General Manager for SK Rental Peru.

THE OPERATIVE RENTING VALUE PROPOSAL

SELLING EQUIPMENT AND MACHINERY Machinery sales from SK Rental are supported through different strategies. The company markets its own used and pre-owned equipment in the domestic and regional markets.

Nevertheless, the company also offers the acquisition of specific units according to a client’s needs.

SK Rental also offers clients the possibility of renting their own machinery through the Re-Rent program, and also helps clients into

Since 2020, SK Rental is introducing selling domestically or within the a long-term rental model: Operative

region via the Re-Sale program.

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77

SK Rental Perú

Machinery

SK Renta l se r ves Pe r u f rom locations in Lima, Arequipa and Piura

DIGITIZATION IN ALL FRONTS SK Rental Peru is supported by a

undertaking on a territorial level, set

proprietary ERP system for the In-

to be completed by late 2021, with

Rental business unit management,

the goal of increasing productivity

and it also relies on a SAP-R3

and efficiency, with the end result of

system. The company also uses

achieving client satisfaction.

different platforms for on-line video conferencing as well as for E-learning.

These resources are already part

78

processes the company is

The Be-Rental and Be-Market platforms are already in the final stage of production and are just about to

of the Digital Transformation and

be released. The former is focused

Company Culture Transformation

toward rentals in general, while the

July 2021

Machinery

“

We’ve stood united, proving we can achieve important goals by prioritizing the lives and safety of our staff and their families - Edmund Egg Noche, General Manager for SK Rental Peru

latter is for used equipment sales.

become the center of every process

Be-Rental and Be-Market are

and service,” explained Egg Noche.

already working in Chile since 2021 be working for Peru and the rest of the

VALUE FOR PARTNERS AND SUPPLIERS Relationships between SK Rental

affiliates in other countries.

Peru and its partners and suppliers

and by the end of this year, both we’ll

“Both platforms are created with

“

SK Rental Perú

are held by basic concepts of safety,

the goal of supporting business

quality, lessening environmental

transactions, centralizing project

impact and compliance with Sigdo

information with us and increasing

Koppers’ corporate principles and

our client portfolio by letting clients

values.

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79

The company is a reliable high-

place as an attractive company to

volume buyer for each brand’s

work for by creating and maintaining

dealer with solid financial backing.

a company culture in which values

“We look forward to building solid

such as respect, teamwork and

relationships with our purveyors and

communication, among others,

clients, directing efforts toward

stand out as main concepts in its

the long term,” the general

interactions, taking this prevailing

manager added.

internal atmosphere to its clients’ and purveyors’ perception, thus

COMPANY CULTURE SK Rental Peru aims at keeping its

80

July 2021

highlighting the company staff’s human value.

Machinery

SK Rental Perú

Constr uction, mining, plat fo r ms and power generation are just some of the task s fo r which SK Rental of fer s a wide ar ray of machiner y

“We’ve stood united through this

fleet with new, less-polluting

new normal, proving we can achieve

equipment, but also through concrete

important goals by prioritizing the

efforts, such as the “Un Contrato, Un

lives and safety of our staff and their

Árbol” campaign (“One contract, one

families,” Egg Noche declared.

tree”), in which proceeds are donated to environmental entities.

CORPORATE SOCIAL RESPONSIBILITY

“Our campaigns are focused on diminishing any environmental impact

SK Rental Peru fulfills a commitment and prove we are a corporation to the environment beyond the

committed to our society and to our

constant updating of its machinery

planet,” the executive said.

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81

SK Rental Perú

Machinery

PROJECTIONS SUPPORTED

15 years of experience and more than

BY EXPERIENCE

10,000 honored contracts for public works

Goals such as the digital transformation the company is undergoing and the upcoming apps enabling faster transactions

82

and private projects for domestic and international clients.

“Our vision is focused on continuous

for clients are becoming a reality, making

improvement, incorporating innovation

SK Rental Perú take big steps toward

through new technologies to optimize our

consolidation beyond its reputation in

work and services, setting the client in the

machinery rentals, but turning into a

center of every operation. We are a human

strategic partner for its clients in equipment

team committed to Peru’s development,”

sales, using every available resource to

concluded Edmund Egg Noche, General

display the totality of its potential after

Manager for SK Rental Peru.

July 2021

Machinery

“

Our vision is focused on continuous improvement,

incorporating innovation through new technologies to optimize our work and services, setting the client in the center of every operation - Edmund Egg Noche, General Manager for SK Rental Peru

“

SK Rental Perú

FOUNDED: 2006 in Peru (1998 in Chile) INDUSTRY: Machinery CONTACT: +51 (1) 514 1200 ww2.skrental.com/Peru/webapp/home

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83

Developing the backbone for the

digitization of banking

Digital Transformation across Grupo Petersen’s four banks becomes a benchmark in strategy, activation, progress and growth for a plan simplifying customers’ interactions

Produced by Giuseppe Modenesi Interviewee Luciana della Croce, Chief Digital Officer for Grupo Petersen

Finance

Grupo Petersen

G

rupo Petersen

technology as a unique digital bank

is one of

model is deployed and becomes a

Argentina’s

standard for complete management

most important

of simultaneous operations in the four

corporations.

banks belonging to the group: Banco

What began in 1920 as an engineering

de Entre Ríos, Banco de San Juan,

and construction firm is currently

Banco de Santa Cruz and Banco de

diversified into more companies in the

Santa Fe.

agribusiness, finance -and fintech- and urban services sectors.

“This digital transformation is a benchmark in Latin America,

The corporation is comprised of the implying the deployment of a unique following companies: ASJ Servicios;

regional digital model in four banks

Banco Entre Ríos; Banco San Juan;

with more than 3,500 employees

Banco Santa Cruz; Banco Santa Fe;

scattered across five different places,”

Mantenimientos y Servicios; Petersen,

commented Luciana della Croce, Chief

Thiele & Cruz; Plus Pagos; Qualia;

Digital Officer for Grupo Petersen.

and Santa Sylvia.

PROVEN EXPERIENCE IN DIGITIZING PROCESSES Digital Transformation across the

FOUR BRANDS UP TO A DIGITAL CHALLENGE Grupo Petersen took part in banking group’s banks is led by Luciana Della

86

and finance since the mid-1990s,

Croce, Chief Digital Officer, and her

and one of its current challenges is

more than 20-year experience working

developing a digital organizational

for global companies in strategic

culture by establishing digital

and tech consulting, with tenures

solutions along with cutting-edge

in IBM, Telefónica/Movistar and

July 2021

Finance

Grupo Petersen

¿Necesitas una mano para operar online?

Neoris (a CEMEX company), among

Salvador (Buenos Aires, Argentina)

others. Della Croce has thrusted

and earned a Master’s in International

digital transformation in different

Finance from IEAF (Spanish Institute

organizations by deploying innovative

of Financial Analysts), and a Master’s

technologies, ensuring business

in Telecommunications from the

growth within an environment under

Polytechnic University of Catalonia,

constant disruption.

besides other postgraduate studies

Della Croce graduated in Business

in Harvard University.

Management from Universidad del

w w w.the b os tonb r.com

87

Grupo Petersen

Finance

A CLEARLY DEFINED STRATEGY The current digital transformation program being carried out at Grupo Petersen’s banks began its journey in 2020, and among its first premises considered an inward awareness program at each bank about what this initiative would mean.

The group created a Digital area to lead the corporate digital strategy,

OMNICHANNEL EXPERIENCE THROUGH SIMPLIFIED PROCESSES Among the fundamental concepts of this transformation, it has been established to maintain unity and consistency in every channel with customer interaction, thus significantly improving customer experience and a timely arrival to the market for value-generating digital services and

whose main goal has been the creation products.

These goals have been of a simple, innovative, omnichannel experience for the four banks’ more

accomplished through lean customer

than 2 million customers.

journeys through their involvement

A long-term three-year path was established in which deep, large-scale

methodology, with products released

projects were set for tech transition

in three to six-month periods,

with an organizational impact.

continuously evolving to keep bringing

Afterwards, the short- and mid-terms

value and significant improvements.

were planned, designed to be revised quarterly.

“We want to obtain improved

88

with the banks, along with an MVP

“Being extreme, we should be able to solve 100% of customer’s needs in the digital mode, creating the

experiences based on solutions

possibility to be physically present

enabling flexibility, efficiency and

at the bank only during circumstances

scalable growth,” commented

that require so,” della Croce

the executive.

pointed out.

July 2021

Grupo Petersen

Finance

We want to obtain improved experiences based on solutions enabling flexibility, efficiency and scalable growth

- Luciana della Croce, Chief Digital Officer

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89

THE MOST

IMPORTANT THING That you should know about us is that we are only interested in working with clients and partners that enjoy working as a team.

Strategy & Consulting

Data & Analytics

Our "clients driven" mindset shapes our services

Media Buying

Finance

Supplier Profile CORPORATE DIGITAL STRATEGY Factoring technology and infrastructure as enablers, along with N u m b e r o f E m p l o ye e s : : 18

Ye a r E s t a b l i s h e d : A b r i l , 2 0 18

Industr y: M a r ke t i n g y P u b l i c i d a d

Main Ser vices: Consultoría y Estrategia en compra de medios digitales

Recent Projects: Acompañando la Madurez Digital de la estrategia de medios de Grupo Peter sen Junto Grupo Peter sen, uno de los principales actores financieros de la Argentina, estamos trabajando en la integración de diferentes plataformas dentro del suite de Google GMP para poder ejecutar estrategias de medios d a t a d r i ve n . M e d i a n t e e l a n á l i s i s d e l o s d a t o s de cada campaña buscamos encontrar a las audiencias ideales para cada producto o solución, tanto entre clientes como no clientes.

Ponemos el foco en la medición de los principales puntos de contacto, atribuyendo a cada canal su apor te dentro del funnel d e c o n ve r s i ó n f i n a l . Y c o n e l a n á l i s i s d e l o s principales KPI desarrollamos la estrategia de compra de medios y audiencias que mejores resultados de negocio nos ofrezcan.

talent development and incorporation and the spread of organizational culture transformation toward digitalization, strategy execution answers to these three pillars: • Digital solutions and services design: these were designed prioritizing the adoption of simple and easy experiences by optimizing the customer’s digital journey. Every pain point was eliminated, considering the adoption of a multichannel strategy with modern, modular architecture based in APIs, platform integration and solutions for managing the new, omnichannel digital banking for the group, which includes: a new home screen in banks’ websites, apps for home banking, mobile banking, digital onboarding, bank websites, content management, conversational banking and social media, among

P r e s i d e n t /C E O : H e r n á n Va l e n z a , M a n a g i n g D i r e c to r

other apps.

We b p a g e : digitalsoul.agency w w w.the b os tonb r.com

91

Grupo Petersen

Finance

We implemented chatbots with virtual assistants for any kind of device

bringing automation to more than 500 possible intents for all of our banks Leandro González, Portfolio Manager and Project Management Officer

92

July 2021

Grupo Petersen

“We implemented a conversational bank solution -chatbots- with virtual

Finance

our customers. · Big Data and Advanced Analytics:

assistants based on AI and machine

These resources help us in decision-

learning for any kind of device,

making based on data aligned with AI,

bringing automation to more than 500

which can be monitored in real time,

possible intents for all of our banks.

obtaining useful insights from models

Our chatbot is ‘La Mano’, a character

and from predictive and cognitive

displayed as a robotic hand,” stated

use cases. We have developed more

Leandro González, Portfolio Manager

than 50 use cases for the financial

and Project Management Officer for

industry, deploying these same cases

Grupo Petersen.

in our four banks and managing

• Digital Marketing: our strategies’

different ad campaigns with specific

main goal was obtaining new

microsegmentation for each customer.

customers, profiting and capitalizing

We rely on an industry-unique model

from existing customers, increasing

from DataWarehouse which we have

web views through SEO and SEM,

boosted with Bigdata advanced

incorporation of social media resources, real-time bidding, advanced analytics, social media monitoring, messages, as well as

tech, adding a significant volume of unstructured data in real time from multiple sources.

We are working with the market’s best

SHARED SOLUTIONS AMONG FOUR ENTITIES The best UX and digital products

practices in digital marketing with

practices were applied to each of the

support from digital agencies such

group’s four banks with a flexible,

as Digital Soul. We are deploying

modular and scalable architecture,

an omnichannel marketing strategy

accessible from any device to make

aiming to reach 1:1 personalization of

any transaction.

other digital strategies and contents.

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93

Meet Cyberbank

See the next-gen digital & core banking platform in action Request a demo

We have chosen the Cyberbank

and customization. In this first phase

solution from Technysis Digital

we are updating all of our Digital

Banking as an omnichannel platform

Retail Banking platform, scheduled

to bring cross support to every digital

to become fully operational in July

operation for the group’s four banks.

2021, and a second phase is already

This includes managing digital banking underway to update all of Digital for the four banks in the web and mobile versions, and also the 100%

Wholesale Banking.

“In this digital transformation

digital onboarding which allows for

process we are following

online sales of products and services.

recommendations from Gartner

This great solution allows us to quickly and widely known market analysts, scale with four banks at once with

besides researching for the most

simplified models while still keeping

innovative solutions in every industry,”

off-limits to each bank’s local branding commented Daniel Miranda, Head of

94

July 2021

Finance

Supplier Profile CX, Digital Products and Channels for Number of Employees:: 1000 Year Established: 1995 Industry: Technology for banks and financial institutions Main Services: Provider of next-generation digital banking platforms Recent Projects: Banco Original is a full-service digital bank from Brazil that was implemented from scratch in only 14 months using Cyberbank, Technisys Core and Digital platform, as backbone.

With Cyberbank, every interaction in the bank is digital, from customers to employees, partners and stakeholders, and the Banco Original team can create new products in record time.The bank has been growing fast and scaling linearly in the cloud. Today it has more than 6 million customers.

Brightside by ATB is a canadian leading regional bank. The Technisys Cyberbank platform offers ATB extreme flexibility to create and deliver tailored financial products, dynamically, whether to a large segment of customers or to a segment of one. With Technisys, the Brightside by ATB team has access to a cloud-native and API-centric end-to-end digital architecture that not only delivers tailored financial products at the speed of commerce, but also enables the digital bank to scale services to hundreds (or millions) of customers, securely. Ultimately delivering endless digital possibilities to meet ever-changing customer behaviors today and tomorrow.

The integration of the Technisys platform into Rellevate enables the american bank to deliver a mobile first digital customer experience that was developed in just four months.

With Cyberbank, Technisys´ next generation digital banking platform, Rellevate created an innovative digital banking account for hourly workers and launched a digital account with Interest, Pay any-day and E-transfer. Also, enables them to integrate with Visa DSP, Sutton Bank, Payveris and Centurylink.

Cyberbank API powered digital ecosystem allows the bank to quickly meet the needs of customers today and in the future.

Technisys enabled Banco Falabella to deliver a true omnichannel in five countries in Latam. With Cyberbank Digital, Banco Falabella were able to launch a comprehensive digital banking experience for every touchpoint, implemented with mobile, web, kiosk and human assisted interactions.

The minimal time to market for continuous delivery sent Falabella to the leaders’ scoreboard and now they have more than 8 million customers in the region.

CEO/President: Miguel Santos, CEO and Co-founder

Grupo Petersen.

“Everything we do is fourfold, which requires additional complexity. Four leading brands of regional banks must be managed around each brand’s individual, regional traits,” explained Nicolás Sanín, Head of Digital Marketing for Grupo Petersen.

In the same way, the banks interact with other Grupo Petersen brands by creating strategic partnerships in digital offer, communications and businesswise.

THE ASJ FINTECH The ASJ Servicios fintech collaborates with Grupo Petersen’s banks and with the financial industry in disrupting traditional payment methods, easing access to payments and collections for businesses and legal persons in a simple, digital and transparent way.

ASJ began in 2013 as a collection company looking to decompress transactions from the group’s bank locations, its network currently relies on more than 1,200 payment terminals.

Webpage: https://technisys.com

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95

Grupo Petersen

Finance

L. to R.: Daniel M i randa, Head of CX, D igital Products and Channels; Leand ro Dan iel Gon zá lez, Po r t fol io Manage r and Project Management Of f ice r ; Luciana del la Croce, Ch ief D ig ital Of f ice r ; Leona rdo Acosta, Head of Big Data and Advanced Ana ly tics and Ma r tí n Nasci mbene, Ch ief D ig ita l Ma r keti ng Of f ice r

A digital ecosystem allowing multiple payments with deposits or

users and 4,000 affiliated businesses.

“We are very excited about this, we

checks through a mobile phone, debit/ are engaged in conversations with credit cards or a bank account has

other provinces in order to replicate

been developed since 2018.

this very capable model for citizens

In early 2021, ASJ created a digital wallet for the Santa Fe province,

Murad, General Manager for

creating discount and reimbursement

ASJ Servicios.

partnerships to motivate customers

96

and business,” declared Alberto

Besides the four banks from Grupo

to use it. Along with Banco Santa Fe,

Petersen, the technology and systems

in less than three months the digital

offered by ASJ Services are also

wallet system recorded purchases

used by Banco de Córdoba, Banco

near $11 million between 200,000

Corrientes, Banco Macro, Banco

July 2021

Finance

Grupo Petersen

T h e s t r a t e g y, a c t i v a t i o n a n d f o l l o w - u p t o t h e d i g i t a l m o d e l i m p l e m e n t e d i n G r u p o Pete r s e n’s b a n k s i s a b e n c h m a r k fo r t h e c o n t i n e n t

Neuquén and by FCA Compañía

were also developed. Each strategy

Financiera, among other institutions.

has been aligned with service provided at the banks’ locations and customer

DRIVING USERS TOWARD DIGITIZED BANKING Due to the banks’ large segment of retirees among its customers, a strategy to help them migrate toward digital banking was developed. This strategy is designed to help individuals requiring special assistance to get to know and learn how to use these new channels. Strategies to drive other customer segments to digital banking

support networks.

“We are working on a plan that results in as few pain points as possible, which leads to solving any transaction digitally in its entirety,” della Croce remarked.

COVID19, DIGITAL TRANSFORMATION’S MAJOR ACCELERATOR The adoption of digital platforms

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97

Grupo Petersen

Finance

increased exponentially due to

constant changes,” noted

the pandemic. What was originally

Martín Nascimbene, Chief Digital

planned to be finally executed

Marketing Officer.

gradually after two years ended up happening in three months, with web traffic increasing fivefold in the banks’

ENABLING CSR DIGITALLY Grupo Petersen’s commitment to

websites, reaching an average of 5

its surrounding communities is carried

million visits per month.

through four foundations engaging

On its behalf, chatbot conversations increased by 700%, solving

actively in continual outreach efforts.

In 2020, a learning campus was

approximately 400,000 monthly

created, supported by an LMS

queries. And social media interactions

(learning management system)

and queries were 20 times the

platform, linking different players

average, establishing these as the

in society offering educational

main channels during the pandemic.

opportunities with known specialists

“Transaction volumes doubled, resulting in about 50 million monthly transactions through home and

and personalities promoting collaboration.

“Efforts in education, culture and

mobile banking. Digital channel

local development are carried out

users increased by 20% in just

through our foundations. Programs

three months. Artificial Intelligence

are promoted considering each

algorithms allowed us to answer in real community’s context and needs. Tech time as we faced new situations and

98

July 2021

innovation is part of every action for

Grupo Petersen

Finance

In this digital transformation process we are following recommendations from widely known market analysts, besides

researching for the most innovative solutions - Daniel Miranda, Head of CX, Digital Products and Channels

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99

Grupo Petersen

Finance

social investment in education,” declared

By mid-2021 the entire upgrading for

Cecilia Hancevic, Head of Fundaciones

retail banking will be completed for the four

Grupo Petersen.

banks. This same process will be completed in 2022 for wholesale banking used by

A FUTURE WITH EASIER TRANSACTIONS The omnichannel vision and improvement

100

businesses and SMEs. “The use of Artificial Intelligence must

of user experience are permanent goals

be understood with a ‘cross’ focus of

along with continual updating for digital

support and efficiency through the entire

banking, digital payment methods and

organization and its processes,” declared

app development.

Leonardo Acosta, Head of Big Data and

July 2021

Finance

Grupo Petersen

Four leading brands of regional banks must be managed off-limits from each brand’s individual, regional traits - Nicolás Sanín, Head of Digital Marketing

Advanced Analytics.

The roadmap for Grupo Petersen is planned for one to three years with designated periods for AI incorporation

FOUNDED:

in processes with the most value such

1920

as CX, digital channels, Big Data, digital marketing, advertising campaigns and sales, considering feedback as a key factor to know and improve user experience.

“The banking industry has a great opportunity to accelerate mobile app development, a trend dominated by startups and fintechs capable of developing

INDUSTRIY: Agribusiness, finance -and fintech- and urban services sectors

WEBPAGE: www.grupopetersen.com.ar

APIs which currently surround traditional banking,” finalized Luciana Della Croce, Chief Digital Officer for Grupo Petersen.

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101

ENGAGE AND DELIGHT YOUR CUSTOMERS With Next-Gen Digital Banking from Technisys Consumer buying behaviors, digital innovations and the current environment are disrupting business as usual and taking customer engagement to a whole new level. How can banks shift, react and thrive when the only constant is change?

Financial institutions that can create and deliver tailored financial products and services dynamically - allowing customers to receive meaningful recommendations at point of need - have a clear competitive advantage.

Te c h n i s y s

FinTe c h

Meet Cyberbank, the cloud-based,

to provide “tailored banking” (i.e.,

next-gen digital banking platform from

custom financial products created

Technisys. Cyberbank is specifically

and delivered in real time to every

designed to elevate the customer

customer). In other words, point-of-

experience by enabling financial

interaction solutions that are no longer

institutions to deliver customized

exclusively offered through banks, but

products in real-time, wherever and

embedded directly into the consumer’s

whenever the customer needs them.

buying journey -- and provided by

The result? Customers get what they

brands, vertical SaaS companies, and

need, when they need it. Every time.

eTailers. Can you imagine the digital

A true digital transformation

possibilities if financial institutions

empowers banks to innovate and

could offer variations of the same

differentiate with novel products that

product in seconds and were delivered

engage and delight customers. But

to the right customer at the right time?

which products and services should

With Cyberbank Digital, banks and

banks offer first to ensure optimal

fintechs can.

results - especially when the variations

On top of increasing customer

of products and services can be

engagement by delivering a delightful

infinite? The key lies in your data.

experiential layer, Cyberbank enables

With Cyberbank, financial

financial institutions to generate

institutions have access to a

incremental revenue streams by

foundational layer built on data,

providing tailored products through

providing deep customer insights

any point of interaction of the

and how best to serve them with

customer’s choice such as...

one-to-one personalized banking experiences.

Cyberbank is the gateway for banks

104

July 2021

• A banking as a service offering to other fintechs.

FinTe c h

Te c h n i s y s

Foto por Firmbee.com

• Embedded into another

experiences for customers, Cyberbank

brand’s financial supply chain

Core makes it easy to add capabilities,

or into a customer’s buying

define product behaviors and change

process.

the product structure quickly and

• A bank’s digital channel

easily by using business-oriented

where variations of the

tools and a powerful, parameter-

same product offering can be

based Product Factory so financial

successfully delivered through

institutions can accelerate the time

targeting and data analytics.

for launching new products. This end-to-end digital backbone is called

While Cyberbank Digital enables banks to create a digital ecosystem

structural flexibility. A flexibility that is built on three pillars:

and build exceptional tailored banking

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105

Te c h n i s y s

FinTe c h

• Create ecosystems through

and implemented to serve millions

dynamic APIs. To create a

of users, helping to speed up

successful ecosystem banks need

processes, reduce costs and cut

a modern API-centric architecture

the time required to develop and

to define internal (closed) and

implement a digital strategy.

external (open) API endpoints that allow banks to share (or not) the

A best-in-class cloud-native

required information with authorized platform, like Cyberbank, that is built partners in the ecosystem.

entirely on the power of APIs, enables financial institutions to deploy and

• Cloud-based access to

scale as the business dictates -

customer data. Gain a 360-degree

whether to one, hundreds or millions

view of each customer that

of customers. Since the platform can

banks will need to create more

deliver limitless digital possibilities,

personalized customer experiences. Cyberbank is ranked highest in And, gain access to advanced

Architecture and Digital Banking

analytics that can help banks

Foundation criteria in The Forrester

identify new markets and design

Wave™: Digital Banking Processing

new products to meet changing

Platforms (Retail Banking), Q3 2020

economic conditions. By becoming

report.

more agile, banks can accelerate

For example, Technisys empowers

speed to market and boost revenue

financial institutions such as Grupo

growth.

Petersen in Argentina to scale to two million customers. Cyberbank

• Accelerated digital framework.

106

not only offers cross-support to all

Digital accelerators allow reuse

digital operations - both web and

of components already developed

mobile versions - for the four banks

July 2021

Te c h n i s y s

FinTe c h

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107

Te c h n i s y s

108

July 2021

FinTe c h

FinTe c h

Te c h n i s y s

that comprise Grupo Petersen, but also

• Deliver an omni-channel

supports the entire digital onboarding

experience.

process. Cyberbank empowers Grupo

• Reduce customer support costs.

Petersen to scale quickly across its four

• Create and train AI virtual

banks simultaneously with ready-to-use

assistants to meet specific

digital capabilities - all while respecting the

customer needs with an

location and regionalization of each bank.

easy-to-use interface

That’s not all. To scale and offer the

• Deliver consistent and reliable

best digital banking customer journey,

customer assistance, 24/7.

it is essential for financial institutions to

• Learn from every customer

connect with customers easily -- whenever

interaction and refine customer

and wherever your customers want or

engagements in real time.

need. Cyberbank Konecta, Technisys´s conversational AI engine, makes it easier

Of course, every customer has different

than ever for financial institutions and their

needs and goals. That’s why great digital

customers to engage and get things done.

banking customer service requires

Cyberbank Konecta uses leading-edge

understanding and solving problems in the

conversational AI technology combined with

most efficient way possible. This is what

human understanding to deliver exceptional

Cyberbank solutions do. They redefine the

customer engagement. Its AI virtual

customer experience in new and profound

assistant lets bank customers speak or text

ways for more than 100 million bank

in their own words, creating an effortless

customers in 16 countries (and counting) -

customer experience from start to finish.

meeting the needs of consumers wherever they are, whenever they need to bank.

With Cyberbank Konecta, banks can:

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