FIESTA RESORT & CLUB VACACIONAL Top tier display of Costa Rica’s hospitality
SK RENTAL PERU Flexibility and options beyond rentals
GRAN COLOMBIA GOLD Investments in efficiency and security result in shiny rewards
SAINT-GOBAIN WEBER CHILE
July 2021 | www.thebostonbr.com
Enhancing construction projects nationwide
MELIÁ’S FL AGSHIP IN THE
LUXURY ALL INCLUSIVE SEGMENT
Jaime Piedras Martínez, General Manager for Paradisus Los Cabos
WHO WE ARE Managing Director
Social Media Director
Jassen Pintado
Maria Elena Gastelum
Creative Director
Content Coordinator
Omar Rodríguez
Alicia Barrantes
Editor in Chief
Project Directors
Rafael Tablado
Ana Macfarland David Alarcon
Finance Director
Giuseppe Modenesi
Christina Schoch
Lucy Verde Marcelo Modenesi
EDITOR’S LETTER: Juliy 2021
Our July issue takes on summer
Creative strategies have made SK
upfront with features about top tier all
Rental Peru the go-to source not only
inclusive hotels in unique locations.
for machinery rentals in this and other
Paradisus Los Cabos has surpassed
South LATAM markets, but also for
consequences from past hurricanes
the re-sale or re-rental of contractor-
to become the Meliá group’s flagship property in its hospitality segment. Meanwhile, Fiesta Resort All Inclusive is Enjoy Group’s jewel in Costa Rica, sitting at the Pacific Ocean side of the Central American paradise.Moving further south Gran Colombia Gold’s
owned machinery, check out the new developments they got under their sleeve to bring better, client-centered services. And finally, Saint-Gobain Weber Chile shows us how good relationships
emphasis on safety and improving
pay off to reach clients and end
mining conditions is the strategy
consumers.
believed to keep the company atop
We hope you enjoy reading this
mining operations in the gold and
issue... Be ready for our upcoming
silver segment.
hospitality special!
Mateo Rafael Tablado, Chief Editor at The Boston Business Review Email: rafael.tablado@thebostonbr.com
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3
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blaqplus.com
Contenido
Jaime Piedra Martínez, General Manager of Paradisus Los Cabos
Cabo Luxury Yacht Charters
28. 44.
06.
HOSPITALITY Fiesta Resort All Inclusive Idyllic environment for a vacation
MINING Gran Colombia Gold Highly productive operation in gold and silver obtention
58.
16. HOSPITALITY All inclusive luxury and nature
CONSTRUCTION Nationwide presence servicing the construction industry
72. 84.
102.
MACHINERY SK Rental Perú Leadership in rentals and commercial strategies
FINTECH Grupo Petersen Technisys
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5
Cabo Luxury Yacht Charters
Sail, Celebrate and Enjoy in the Waters of Cabo San Lucas in Luxury and Style
Whether you’re planning a getaway holiday trip with friends and family, thinking of making your wedding day extra special and truly unforgettable, or looking for an action-packed sea adventure, get in touch with Cabo Yacht World for Cabo luxury yacht charters. Sail, celebrate, and enjoy in the waters of Cabo San Lucas, both in luxury and style. Rent a luxury yacht, and set out in the waters of Cabo to enjoy an experience of a lifetime. Sail through the sea in style and explore all that Cabo has to offer in sheer luxury.
C a b o L u x u r y Ya c h t C h a r t e r s
Browse Through Our Fleet to Make Your Pick! At Cabo Yacht World, we offer you the most luxurious yachts for chartering in town. And that is not an exaggeration. Each yacht in our fleet is beautifully designed and loaded with all the amenities that not only you expect and desire, but what we think can make your trip incredibly special. We offer luxury at its best. Our Cabo San Lucas Luxury yacht charters feature:
8
Julio 2021
Hospitality
Deluxe Bedrooms - Sleep Like Royalty Sailing does not mean you have to compromise on comfort. Therefore, our yachts feature deluxe bedrooms that are beautifully decorated and furnished with high quality furniture and beds, offering you maximum comfort while you are at sea.
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C a b o L u x u r y Ya c h t C h a r t e r s
10
Julio 2021
Hospitality
Panoramic Roof Enjoy the panoramic view of the sea as the sun goes down and whales and dolphins come on surface of the water. It’s a breathtaking view to watch and capture in your camera.
Dining Area The luxurious dining area on our yachts is exclusively designed to accommodate large groups of people. Boasting a classic interior, each meal that you enjoy on board with your guests is truly going to be memorable. In this dining area, you can celebrate special occasions like your wedding anniversary or birthday and make a toast in style.
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C a b o L u x u r y Ya c h t C h a r t e r s
DELECTABLE FOOD - FRESHLY COOKED ON-BOARD What makes Cabo Yacht World luxury yacht charters the best way
a joy to eat.
delectable food, freshly prepared with
LOUNGE SPACE TO REJOICE AND RELAX Our lounge space is perfect to
perfect seasoning by our onboard
rejoice, and soak up the sun. You
skilled chefs. We make sure that you
can relax while drinking coffee, read
and your guests are served with the
your favorite book by the sea or
highest quality of food that is cooked
get a massage by our professional
onboard, just the way you want! Rest
masseuse. We, at Cabo Yacht World,
assured, the food we serve you will be
strive to exceed your expectations
to enjoy a great trip at sea is the
12
a treat to your taste buds and
Julio 2021
Hospitality
by offering you the best luxuries and
better half by the sea, and make your
customer service possible.
big day unforgettable.
PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY If you’re setting out at sea to say
WAVE RUNNERS - INDULGE IN SEA ACTION We, at Cabo Yacht World, also offer
your wedding vows, then you’ll truly
special features like wave runners.
love this service. Upon chartering our
If you’re an adventurer at heart and
royal yacht, you can enjoy professional
would love to indulge in some sea
photography and videography services. action, then hop on to a wave runner Our professional photographer will
and have the most fun on the water. It’s
click beautiful pictures of you and your
an experience you’ll cherish forever.
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C a b o L u x u r y Ya c h t C h a r t e r s
14
Julio 2021
Hospitality
These luxury yacht charters can accommodate a large number of guests. And with so many luxuries and amenities to enjoy, it is surely a treat to be invited. Charter a yacht for a great trip in Cabo San Lucas.
Book Your Yacht Today! We have over ten years of nautical tourism experience and the finest range of luxury yacht charters in Cabo. Get in touch with us for luxury yacht charters. Discuss your needs and preferences, and provide us with the number of guests you will be bringing along, and our team will find you the best luxury yacht to charter, and that too, at the most affordable price. So, what are you waiting for? Charter a luxury yacht now and get ready to enjoy a fun-filled and luxurious trip in Cabo like never before.
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15
All inclusive
LUXURY AND NATURE
Meliá’s all-inclusive luxury line is led by its hotel in Los Cabos, Mexico, bringing together attributes such as location, natural attractions nearby and the Iberian giant’s usual standards of hospitality.
Written by Mateo Rafael Tablado
Produced by Jassen Pintado
Translated by Flávia Brancato
Interviewee Jaime Piedras Martínez, General Manager for Paradisus Los Cabos
Paradisus Los Cabos
P
Hospitality
aradisus Los Cabos is a luxury hotel operating in the “All Inclusive” modality on the tourist corridor between San José del Cabo and Cabo San Lucas, Baja California Sur, Mexico.
Prior to the transformation that turned it into Paradisus, the immediate past of the property was to serve as Meliá Cabo Real, an iconic hotel in the region opened in 1989, which suffered terrible damage after the Hurricane Odile in 2014. Meliá Hotels International not only took on the task of refurbishing the hotel, but also improved it as a product in every way, making it the cornerstone of Paradisus, its line of Luxury All-Inclusive hotels. Paradisus Los Cabos is the only hotel in this region boasting a membership of The Leading Hotels of
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July 2021
Paradisus Los Cabos
Hospitality
The hotel has a lot of personality, since the very first moment you know that you are in a hotel in Los Cabos - Jaime Piedra Martínez, General Manager of Paradisus Los Cabos
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19
Paradisus Los Cabos
Hospitality
the World select organization. It also holds certifications such as the “Stay
Paradisus Los Cabos has one of
Safe with Meliá”, a program endorsed
the few swimmable beaches in Los
by the Bureau Veritas; it’s also AAA-
Cabos, in addition to other attractions
certified (American Automobile
provided by nature.
Association), by the Cristal
20
Choice, of the TripAdvisor website.
“We can watch whales from our
International Standards (now Intertek
rooms or having breakfast in one of
Cristal) for quality and hygiene; by
our restaurants,” said Jaime Piedras
Safe Travels, from the World Travel
Martínez, General Manager of
and Tourism Council; and by Traveler’s
Paradisus Los Cabos.
July 2021
Paradisus Los Cabos
Hospitality
GLOBAL EXPERIENCE IN CHARGE
Reserve, at Paradisus Palma Real,
OF THE OPERATION
in Punta Cana, Dominican Republic.
Jaime Piedras Martínez has been
Piedras’ extensive experience spans
in charge of Paradisus Los Cabos
more than 20 years to destinations as
since April 2020. This is the second
remote as fascinating, such as Bali
time he has been appointed to lead
and Jakarta (Indonesia), China, Spain
this operation, which he ran between
and Puerto Rico.
2017 and mid-2018. Between these
Piedras graduated in Economics
two cycles, Piedras was in charge of
from the University of Malaga, in his
the opening of The Circle and Grand
native Spain, and didn’t just settle
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21
Paradisus Los Cabos
Hospitality
Paradisus Los Cabos is a key player for the company to continue growing in the Luxury segment
- Jaime Piedra Martínez, General Manager of Paradisus Los Cabos
22
July 2021
Hospitality
Paradisus Los Cabos
for this, as he attended specialized
side or frontal views of the Sea
management courses in hospitality at
of Cortés.
Cornell University (New York, USA).
The entire hotel has been refurbished; attractions and
LOCATION AND AESTHETICS AS KEY ASPECTS Paradisus Los Cabos has an excellent location: ten minutes from downtown San José del Cabo, 25 minutes from Cabo San Lucas and half
experiences have been added, boasting seven restaurants and four bars, so that guests can enjoy their food and drink without feeling crowded. “The hotel has a lot of personality,
an hour from Los Cabos International
since the very first moment you know
Airport.
that you are in a hotel in Los Cabos”,
The landscape of the region is
said the general manager.
displayed at the outside of the hotel, whose gardens resemble the flora of
POST-PANDEMIC RECOVERY
Baja California Sur. The inside has
The global COVID19 pandemic
decoration and architectural details
had a terrible impact on the tourism
that make it unique.
sector and Paradisus Los Cabos was
The property has 350 rooms and
no exception. The hotel, like many
its horseshoe-shaped structure
other destinations, remained closed
provides an almost total view of the
from March to August 2020, when it
hotel from every point. Brightness and
was reopened.
minimalism come together in each room, and almost all of them provide
For the reopening, strict hygiene and safety protocols were implemented,
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23
Paradisus Los Cabos
Hospitality
Mel iá Hotel s Inter national car r ied out a full refurbishment of the proper t y after the H u r r i c a n e O d i l e i n 2 0 14
thus caring for the health and well-
Los Cabos and its immediate
being of guests and staff. Since
community is nurtured by programs
then, the recovery of Los Cabos
based on three pillars:
has taken an enviable pace, getting close to 2019 numbers before other
• Commitment to the community’s
destinations.
children
“It has been a ‘crossing in the desert’- never better said in Los Cabos - that is already coming to an end, luckily for us,” said Piedras. COMMUNITY ENVIRONMENT The relationship between Paradisus
24
July 2021
• Protection and preservation of endemic wildlife • Promotion of local products The hotel sponsors the Por los Niños de la Sierra, A.C. [For Children of la Sierra] dining room, which feeds
Hospitality
Paradisus Los Cabos
children from marginalized areas
at Paradisus Los Cabos are far from
of Cabo San Lucas every day. This
being the only attractions the hotel
effort is joined by the hotel staff for
offers.
special celebrations and allows guests
The hotel takes actions to protect
to make contributions through the
endemic fauna through the “Welcome
“Travelers with a Cause” program.
to Life” program, designed to protect
With this action, Paradisus Los Cabos was ranked first as “Hotel with Best Sustainable Practices” in 2019. COMMUNION WITH NATURE AS AN ATTRACTION The all-inclusive operation and the luxurious aesthetics of each space
whales, least terns, and different species of marine turtles. With these practices, Paradisus Los Cabos has earned awards such as the first place for the “Best Wildlife Program” by the Latin America Green Awards, and the third place
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Paradisus Los Cabos
Hospitality
FOUNDED: 1989 2016 AS PARADISUS LOS CABOS INDUSTRY: HOSPITALITY www.melia.com Jaime.Piedras@melia.com
26
July 2021
Hospitality
in Los Cabos as “ECO-Resort”, from Travel Booking, Expedia and TripAdvisor travel websites.
THE MELIÁ SIGNATURE Being part of a global giant as a player in the hotel sector such as Meliá Hotels International provides Paradisus Los Cabos with infrastructure support in every aspect, from marketing, brand positioning, training and compliance with high standards, among others. “Paradisus Los Cabos is a key player for the company to continue growing in the Luxury segment and in the U.S. market, which is our main business issuer for Los Cabos,” concluded Jaime Piedra Martínez, General Manager of Paradisus Los Cabos.
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27
Idyllic
environment for a vacation
An “all inclusive” for all tastes, close to the most important attractions of natural beauty Costa Rica has to offer
Produced by Jassen Pintado Translated by Flávia Brancato Interviewee Eidel Ramos, General Manager of Fiesta Resort & Club Vacacional
Fiesta Resort All Inclusive
C
osta Rica’s forests,
Five Star hotel by the Costa Rican
beaches and other natural Tourism Institute (ICT); it’s also ranked areas are outstanding
in the Elite Level, the highest category
attractions able to
for Sustainable Tourism Certification.
bring swarms of tourists, a reason
In 2020, it found its way into the top 5
why this Central American country
TripAdvisor Traveler’s Choice “Best of
boasts a highly competitive hotel
the Best” list in the Central America’s
industry. Among a wide range of
Family Hotels category. For the last 15
accommodation offers, Fiesta Resort
years, it has been nominated as the
& Club Vacacional stands out. The
“Best all-inclusive hotel” in Mexico and
property has been managed by
Central America, and in 2021 Fiesta
the Enjoy Group since 2018, a
Resort received new nominations
company specialized in the hotel
to the “Best family hotel” and “Best
and restaurant sector.
resort in Costa Rica” categories at the
In more than thirty years, Fiesta
World Travel Awards. In addition to
Resort has been an excellent host in
these accolades and certifications, the
the “all inclusive” mode for the family,
hotel earned the Escudo Puntarenas
couple, corporate and social event
Saludable (Healthy Puntarenas
segments, as well as for trips with
Emblem), a local certification from
friends. Guests are distributed in three
the Puntarenas Chamber of Tourism,
main areas: Premium, Family Suite and and the ICT “Safe Travels” seal, the Vacation Club area. Fiesta Resort is recognized as a
30
July 2021
awarded in 2020 for its excellent security protocols.
Hospitality
“ My professional career took the path of the hospitality industry and
I felt happy and completely fulfilled when I had this opportunity”
- Eidel Ramos, General Manager of Fiesta Resort & Club Vacacional
A PUSH FORWARD FROM THE ENJOY GROUP The Enjoy Group is a leading Costa Rican company standing out for the development and management of hotels and other properties focused on restaurants and tourism in Costa Rica and Central America. The company, led by its founder and president Rubén A. Pacheco Lutz and Javier Pacheco Albónico,
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31
Fiesta Resort All Inclusive
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July 2021
Hospitality
Fiesta Resort All Inclusive
executive president, keeps excellence
in Mexico). Since September 2019,
standards in every property the group
Ramos has been in charge of the
operates, and obviously Fiesta Resort
Fiesta Resort operation in Costa Rica;
is no exception. The Enjoy Group
he’s also a member of the Board of
undertakes an ambitious investment
Directors of the Puntarenas Chamber
project to refurbish hotel facilities
of Tourism.
to keep them in tune with the guests’ taste.
Ramos’ training as a hotel manager led him to obtain a Master’s degree
“In addition to the many investments in Tourism Management from the made in the last two years, we will
University of Matanzas (Cuba) and
soon be working on approved projects
Hotel Management Certification from
that will be highly appreciated by our
Cornell University (USA); previously, he
visitors,” said Eidel Ramos, General
had studied Computer Engineering.
Manager of Fiesta Resort.
“Due to life circumstances, my professional career took the path of
EXPERIENCED LEADERSHIP IN SEVERAL MARKETS Eidel Ramos is an experienced hotel manager who has worked for almost two decades in renowned
the hospitality industry and I felt happy and completely fulfilled when I had this opportunity,” said the executive.
Hotels International, in destinations
ATTRACTIVE ENVIRONMENT INDOORS AND OUTDOORS Fiesta Resort is located on a wide
such as Jardines del Rey (Cuba),
stretch of beach in the central part of
Puerto Vallarta and Los Cabos (both
the country, on the Pacific coast, in
chains in the sector, such as Meliá
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33
Fiesta Resort All Inclusive
the Gulf of Nicoya, approximately an
The hotel itself offers a dreamlike
hour and a half drive from the capital
setting decorated by vegetation with a
San José. The area provides extensive
captivating aesthetic and species from
contact with nature and offers
the local flora and fauna.
excursions to attractive destinations
34
Aquatic entertainment is spread
such as the Tortuga Island, Carara,
out in three large swimming pools
Manuel Antonio and Monteverde
and a small one set in a relaxing
natural parks, as well as the Central
atmosphere. Fiesta Resort also
Valley.
offers tennis courts, a gym and other
July 2021
Hospitality
F ive s w i m m i ng poo l s fo r dif ferent pu r poses ... from fun to relaxation
sports activities, also on the beach.
For those interested in wellness,
Youngsters will find educational and
Heliconia Spa offers a unique
fun activities in spaces such as Kids
environment to provide body
Club and Teen Zone.
treatments in palapas equipped for
Fiesta Resort offers special areas to hold different kinds of social events,
this purpose. The amazing sunsets over the
including four halls, conditioned to
Pacific Ocean at Fiesta Resort are just
host corporate meetings, seminars,
the prelude to nights with astounding
and other celebrations.
artistic shows.
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35
Fiesta Resort All Inclusive
FOOD AND BEVERAGE
Refreshing drinks can be enjoyed in
Fiesta Resort offers multiple options
different environments; noteworthy are
in terms of food and refreshing drinks.
the El Malecón and El Pargo wet bars,
Macarela, Macondo and the Fuego
which are aligned with the concept of
grill offer a variety of dishes from Latin
offering a unique environment and a
American cuisine and fine meat cuts to very appealing variety, since El Mástil,
36
be enjoyed in the unique setting of the
the Fruit Bar and Sunset offer a wide
hotel’s beautiful surroundings. Fiesta
array of national, international and top-
Resort also offers the Calypso and El
class mixology spirits in very pleasant
Pelícano Snack Bar buffets.
environments.
July 2021
Hospitality
LOYALTY IS REWARDED AT THE CLUB VACACIONAL FIESTA RESORT The Enjoy Group created the Club Vacacional Fiesta Resort program with
the year, which are classified as the Diamond, Platinum, Gold and Silver tiers. “This program was created to offer
frequent customers in mind, so that
options to our most loyal clients,
they can enjoy Fiesta Resort with their
whose frequent visits had to be
whole family.
rewarded with privileges, including an
Among the perks this program offers, clients are allowed to choose
option of guaranteed benefits for their vacations,” added Ramos.
between four possible seasons of
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37
Fiesta Resort All Inclusive
OPERATION OPTIMIZATION
and operation areas have extensive
The main purpose of adopting
technological support, which is subject
cutting-edge technology at Fiesta
to continuous improvement processes
Resort is to further improve and ease
in the supply of air conditioning,
customer experience, from getting
electricity, lighting in rooms and
to know the hotel and book online to
common areas, among other aspects.
intelligent processes supported by
“Innovation is part of our company’s
QR code to obtain information on
DNA of and we are always in search
specific services.
for and implementing improvements,”
The administrative, backoffice
said the executive.
F iesta Reso r t of fer s a va r iet y of menus and set tings fo r enjoyment of the Costa Rican gastronomy
38
July 2021
Hospitality
OVERCOMING THE PANDEMIC
Family” with the necessary help in that
It is known that one of the most
time, not only in economic matters,
affected industries during the COVID-19 pandemic was undoubtedly
but also regarding their health. Fiesta Resort was the first hotel in
the hospitality industry. Fiesta Resort
its kind to resume operations, once
and all the hotels in Costa Rica
restrictions were eased, and it has
reached “zero occupancy” levels. The
remained as the leader in occupancy
company made efforts to affect its
rates nationwide. The “Fun with
employees as little as possible and,
Caution” program was implemented,
on the contrary, to provide the “Fiesta
which includes processes and
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39
Fiesta Resort All Inclusive
“Innovation is part of our company’s DNA and we are always in search for and implementing improvements” - Eidel Ramos, General Manager of Fiesta Resort & Club Vacacional
procedures designed to create a
and they are considered as hosts.
safe environment for visitors, hotel
This workforce is made up of 550
employees and suppliers.
employees, of which approximately
In addition, the “Health Heroes” campaign was created to reward healthcare professionals in Costa Rica,
half are women, thus promoting gender equality. Another noteworthy aspect of the
offering so far more than 100 free
Fiesta Resort staff is its permanence.
stays at the Fiesta Resort.
Considering the high turnover rates in
“We are confident to say that our
the industry, 75% of hotel employees
guests can safely enjoy their stay,”
have worked at Fiesta for more than
said Ramos.
two uninterrupted years and 30% of them have been more than ten years
THE FIESTA FAMILY The staff that operates Fiesta Resort is called the Fiesta Family,
40
July 2021
with the company, which is one of the most important employment sources in the area.
Hospitality
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41
Fiesta Resort All Inclusive
- Lic. Delmy Romero, Gerente General de Santos Industria
INDUSTRY:
Hospitality RESERVATIONS: reservaciones@fiestaresort.com
CONTACT: +506 2664-9400 www.fiestaresort.com
The hotel of fer s educational and enter tainment spaces and activities fo r children and teenagers
42
July 2021
Hospitality
THE “HUMAN” PROGRAM “HUMAN” is an acronym formed by the Spanish words - and conceptsHuella, Unión, Movimiento, Altruismo and Nobleza (respectively, Footprint, Union, Movement, Altruism and Nobility) that represents the efforts made by Fiesta Resort in terms of sustainability and social responsibility. All the activities and initiatives adopted by the company contributing to its community are organized, integrated and carried out under the “HUMAN” program, including donations, activities for children, beach cleaning events, community work, tree planting campaigns, training and health campaigns, among other actions. “We feel represented in each contribution made, or in any of the many activities we carry out for the common good,” concluded Eidel Ramos, General Manager of Fiesta Resort All Inclusive.
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43
HIGHLY PRODUCTIVE OPERATION IN
GOLDOBTENTION AND SILVER Produced by Jassen Pintado
Written by Mateo Rafael Tablado
Interviewee Ángel Meza Vice-President of Mines for Gran Colombia Gold
A series of investments resulting in efficiency and improved safety are key factors to place Gran Colombia Gold along the most important gold and silver mining operations in its territory
Mining
Gran Colombia Gold
G
ran Colombia Gold
both in exploration and extraction
is a company with
phases. Gran Colombia Gold is listed
origins in Canada
in the Toronto Stock Exchange. These
whose main goal
and other achievements make Gran
is gold and silver
Colombia Gold the most important
prospecting and
gold and silver extraction company
extraction. Since
in Colombia.
2010, the company’s
run has allowed its consolidation as a reliable business with stability and responsibility toward its main operations in Colombia.
SPECIALIZED LEADERSHIP WITH KEY EXPERIENCE Angel Meza is the vice-president of mines for Gran Colombia Gold.
Gran Colombia Gold’s work in recent He graduated as a mining engineer years has experienced high production from Central Peru National University levels. Just in 2018, the company
(UNCP) in the higher average class.
surpassed 200,000 oz. production for
Meza also earned an MBA from
the very first time, increasing by 25%
Centrum, the business school of
the previous year’s accomplishments.
the Pontifical Catholic University of
In 2019, production reached 240,000
Peru (PUCP); and in 2019 finished a
oz. of gold, besides a cash balance of
master’s in International Leadership
$84 million by December, 2019.
from the EADA Business School
Besides the Colombian operation, the company also has assets and investments in Canada and Guyana,
46
July 2021
(School for High Management, Spain). Meza has developed his mining experience in areas such as
Mining
Gran Colombia Gold
BEYOND GOLD exploration, perforation, explosive
in Peru; and also to Kamoto Copper
demolitions and mining project
Co. and Katanga Mining, both in the
management. Work has taken him
Democratic Republic of the Congo,
to Retamas, Minas Buenaventura,
Africa. Meza is also an international
Barbastro (a subsidiary of Minsur),
speaker and consultant in mining,
Los Quenales and Perubar (both of
taking part in these activities in Peru,
the Glencore group), Minera Aruri
Chile, Colombia and Ecuador.
and Tamboraque mine, all of these
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47
Gran Colombia Gold
Mining
The path we’ve been on has allowed us consolidation as a reliable
stability and responsibility business with
- Ángel Meza, Vice-President of Mines for Gran Colombia Gold
HIGH PRODUCTIVITY FROM EACH ZONE IN OPERATION Gran Colombia Gold’s main activity is carried out in the Segovia and
48
Frontino Gold Mines company from the Colombian government, as well as those in Segovia, Remedios, and also
Remedios municipalities, both in
the El Zancudo mine, located in Titiribi
the northwest of the Department
(Antioquia) between 2009 and 2010.
of Antioquia, in central Colombia.
Gold production from the company
The company has also grown by
averages 17,000 to 20,000 oz. of gold,
acquisition, after purchasing the old
monthly, delivering a yearly average
July 2021
Mining
Gran Colombia Gold
of 200,000 and 220,000 oz., and achieving a 220,194 oz. production in 2020. During 2021, Gran Colombia Gold’s
Segovia (northeastern Antioquia). SANDRA K, RECIPIENT OF STATE-OF-THE-ART MINING INFRASTRUCTURE
efforts have been destined toward the
One of the latest findings for Gran
exploration of three gold deposits: in
Colombia Gold is the Sandra K mine,
southern Cali (in the Cauca Valley),
in Segovia. Currently, levels 6 and
Marmato (Department of Caldas) and
7 of the 7-level facility are being
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49
Gran Colombia Gold
50
July 2021
Mining
Mining
Gran Colombia Gold
furnished with important investments:
enabling technology in our operations
an elevator has already been installed,
in all fronts,” Meza declared.
easing the tasks of 506 workers (374 part of the company staff and 132 from outside contractors), avoiding a 935-step staircase after a $1.6 million injection, reducing the run across the stairs to four minutes, delivering a positive impact in time, productivity and -mostly- the workers’ safety. Other investments have been made
GUARANTEEING SAFETY IN UNDERGROUND OPERATIONS Maintaining its staff’s wellbeing and safety is a top priority for Gran Colombia Gold, after investing in the installation of underground refuge chambers for every operation. Since 2017, more than $1 million has been used for the construction of four
at Sandra K to obtain underground
refuge chambers in Segovia and
machinery and equipment with a
Remedios. At the El Silencio mine, a
$1.5 million budget, resulting in the
40-person refuge has been recently
acquisition of a Sandvik DD210 drill
deployed as an addition to the three
rig, a Sandvik LH307 low profile LHD
previous refuge chambers in the El
(load haul dump) and a 15 ton Aramine Silencio, Providencia and Sandra K truck for underground operations. mines, each with a capacity to host up This investment also considered the
to 60 persons for up to 72 hours. And
required training in heavy mining
currently, research is being conducted
equipment for the staff dispatched at
to consider deploying a fifth refuge
Sandra K.
chamber in the El Silencio mine which
“Constant improvement is in Gran Colombia Gold’s DNA, as well as
would have capacity for 100 persons. It must be noted that underground
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51
Gran Colombia Gold
Mining
We highlight the positive impact created by alliances among government agencies, local mayors, communities, NGOs and the private sector - Ángel Meza, Vice-President of Mines for Gran Colombia Gold
refuge chambers in every Gran Colombia Gold mining site are built under high global mining standards, such as those observed by the MSHA (Mine Safety and Health
52
A DOMESTIC AND INTERNATIONAL SUPPLIER NETWORK Gran Colombia Gold’s success and leadership in gold and silver mining in its territory is supported by
Administration, from the US), besides
a vast network of purveyors which
complying with the Safety Regulations
includes brands known worldwide
for Underground Mining Labors -part
as well as domestic companies.
of Decree 1886 from Colombia’s
The network includes Colombiana
Ministry of Mines and Energy-, and
de Distribuciones Mayoristas de
with regulations from the National
Antioquia, Distribuidora de Químicos
Mining Agency.
Industriales, Eléctricos de Colombia,
July 2021
Gran Colombia Gold
Mining
Gran Colombia Gold operates under global standa rds and compliance with local regulations
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53
Gran Colombia Gold
Mining
Eléctricas de Medellín (EDEMSA),
Collaboration with these companies
Epiroc, Explomín, Ferrocortes, IG
is a labor source for more than
Representaciones, Kaeser, Sandvik
4,000 workers.
Colombia and Synergy Supplies, among others. Also, Gran Colombia Gold works
MULTIPLE EFFORTS ALONG NEIGHBORING COMMUNITIES Gran Colombia Gold carries different
hand in hand with local companies
community outreach programs, each
near their operations, incorporating
one facing different subjects and
them to its supplier network.
problems, and each of them aligned
Smart Mining United. Inspired
epiroc.com.co Contact us salescvca@epiroc.com
Mining
Gran Colombia Gold
Wo m e n’s e m p o w e r m e n t is not just a C SR s u b j e ct, i t ’s co m m o n practice at Gran Colombia Gold
to the United Nations’ development
providing scholarships and benefitting
goals.
more than 180,000 inhabitants with a
The “Small Mining Productive Incorporation” initiative has allowed
$2 million investment. Efforts to bring the gender
the affiliation of more than 2,500
gap closer are addressed by
miners, besides combating illegal
the “Entrepreneurial Women in
mining and contributing to the
Leadership”, which offers training for
environment. On its behalf, “Education different skills, benefitting women in for Development” is a program
areas surrounding Gran Colombia
focused on refurbishment of schools in Gold’s operations. different areas and also on developing
To these and other health, cultural
learning programs along with the
and environmental campaigns, the
“Angelitos de Luz” foundation,
company also adds more than
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55
Gran Colombia Gold
Mining
FOUNDED:
2010 INDUSTRY:
Mining www.grancolombiagold.com.co angel.Meza@grancolombiagold.com.co
56
July 2021
Mining
Gran Colombia Gold
Recent i nvestments have been desti ned to the acquisition of new underground machiner y
$3 million investments to improve and create new roads, benefitting transit in these territories. “We highlight the positive impact created by alliances among government agencies, local mayors, communities, NGOs and the private sector,” Meza pointed out. A SHINY HORIZON The future for Gran Colombia Gold will rely on the support and infrastructure to achieve goals such as reaching a leadership position in the underground mining sector worldwide at profitable costs. At the domestic level, the company’s intention is to contribute to the country’s economic recovery in collaboration with neighboring communities and local governments, keeping a lasting, stable relationship with its stockholders to strengthen its position among society and reach the top ten list of the most productive mines in the territory, with reserves of one million oz. of gold through sustainable practices.
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57
NATIONWIDE PRESENCE ser vicing the construc t ion industr y Produced by Jassen Pintado
Written by Mateo Rafael Tablado
Interviewee Asier Amorena, General Manager for Saint-Gobain Weber in Chile
Construction
Saint-Gobain Weber has kept a steady presence all along Chile, achieving this accomplishment is possible thanks to the company’s successful strategic partnerships
CONCEIVED FOR ROYALTY FOR GLOBAL AVAILABILITY
Saint-Gobain designs, manufactures and distributes materials and solutions for industries such as construction, healthcare and mobility, among many others. The company’s history goes back more than three centuries ago as a glass factory opened under orders of King Louis XIV, in France. Currently, Saint-Gobain has presence in 70 countries with the support of more than 167,000 employees, and in 2020 generated sales for more than $45.4 billion.
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59
Saint-Gobain Weber Chile
Products created by Saint-Gobain
origins and global presence. In 2016,
are developed under a continuous
Weber’s affiliate in Chile expanded
innovation process and are to be
in South America after acquiring the
found in many different spaces in
Solcrom company, a solid player in
everyday life, delivering wellness,
the production and distribution of
execution and safety, undertaking
chemical products for construction.
the challenges faced by sustainable
The operation in Chile currently
construction, resource efficiency and
has five distribution centers and two
fighting climate change.
production plants, the newest one opening in July 2021 in Concepción,
BOOSTING PRESENCE THROUGH PARTNERSHIPS
Saint-Gobain’s presence in Chile also goes back long ago. The
consolidating the company’s presence in all of Chile. Asier Amorena is the General Manager for Weber Saint-Gobain in
company has established key strategic Chile since 2017. Amorena is originally partnerships with businesses such a telecommunications engineer, as the El Volcán company and the
graduated from the Public University
Vidrios Lirquén glass factory. In
of Navarre (Spain), he worked in
1996, Saint-Gobain incorporated
this specialty during two years for
Weber, also a company with French
Agilent Technologies in Stuttgart, Germany. Once back in Spain, Amorena was hired at Saint-Gobain for the Marketing and Development department, for which he earned an MBA from the Barcelona School of
60
July 2021
Construction
Our Company
Management (Spain), adjunct to the Pompeu also saw Amorena’s further development in Fabra University. Besides this degree,
leadership by honing his skills in important
Amorena has also taken different marketing
business schools with professors with
courses and seminars in prestigious
ties to Harvard University and the MIT
institutions in Spain, such as IESE, IE
(Massachusetts Institute of Technology),
Business School and ESADE Business
both in the United States.
School. His career in Saint-Gobain took a turn in 2011, as Amorena arrived at Brazil
NATIONWIDE PORTFOLIO AVAILABILITY
as Marketing Director, being named Sales
Solutions and products from Saint-
Director five years later; his stint in Brazil
Gobain Weber are useful in projects of
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61
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Mineral acoustic ceiling
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Self-adhesive fiberglass tape
Metal corner tape
Paper joint tape
Saint-Gobain Weber Chile
different kinds and dimensions:
• For the retail market via
from repairs, finishes and home
SODIMAC, the specialized home
remodeling projects to large building
and construction superstore chain
construction, offering cement, plaster,
• Hardware stores
mortar, coating, sealers, concrete,
• In construction companies
silicone and other compounds. These
nationwide.
products are available from Arica to Punta Arenas through the three main
64
GROWTH VIA DIGITIZATION
The Digital Transformation process
distribution channels for the Chilean
at Saint-Gobain Weber Chile is a key
construction industry:
factor to the company’s growth with
July 2021
Construction
“WE TRY TO BRING A FAIR VALUE OFFER TO OUR CLIENTS AND SUPPLIERS” - Asier Amorena, General Manager for Saint-Gobain Weber Chile
the development of three
contractors and other construction
main pillars:
professionals
• Optimization of managerial
• The modernization of the
procedures
company’s industrial platform
• Improving communication along
through resources set in the
with thrusting the Weber brand
Industry 4.0 concept.
into a digital habitat inclusive to retail clients as well as end consumers of the company’s products, which are mainly
PARTNERS, SHAREHOLDERS, STAKEHOLDERS
For decades, the way to success in Chilean territory for Saint-Gobain
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65
Stretch Hood Application 40% faster and up to 30% less material used than a conventional process.
More security for the transportation of your load.
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Construction
Weber has been through the creation
fruitful relationships in the long term.
of powerful partnerships able to bring
The company has developed key
win-win situations within a context
suppliers as well as products with
of absolute and total trust. Both the
specific requirements, contributing
company and partner El Volcán share
with knowledge and financial support
this long-term perspective.
to its value chain.
“We try to bring a fair value offer
“Suppliers with operations in Chile
to our clients and suppliers. A
are key partners, because they are
perspective of value distribution of the
open to create custom developments
shareholder to all of our stakeholders,
adding value to our operations,” the
besides facing the everyday challenge
executive said.
of having a true empathic view with each of our stakeholders,” Amorena declared. RELATIONSHIPS WITH SUPPLIERS
The provision of supplies, raw
CONTRIBUTIONS TO A BETTER PLACE
The “Making the World a Better Home” initiative is a global effort from Saint-Gobain and affiliate companies
materials and other goods to run
to help make our surroundings a more
operations in Saint-Gobain Weber
sustainable, beautiful place to inhabit.
Chile requires specialized purveyors,
In facing this commitment, Saint-
possessing key traits, such as
Gobain takes its global leadership
flexibility, being on time and other
role for sustainable solutions and
attributes which allow establishing
focuses on goals such as reaching
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67
Saint-Gobain Weber Chile
“SUPPLIERS WITH OPERATIONS IN CHILE ARE KEY PARTNERS, because they are open to create custom developments adding value to our operations” - Asier Amorena, General Manager for Saint-Gobain Weber Chile
Empresas Cloramon S.A. Chemical at the service of the Construction Industry, Coatings, Paper, Pulp and Agro Industry. www.cloramon.cl empresas@Cloramon.cl Fono: +56 2 24401320 Panamericana Norte 8900, Quilicura, Santiago Chile
Construction
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69
STRONG AND DURABLE CEMENTS WITH MOWILITH® The high-performance Mowilith® solutions are used for increased durability and strength in cementing operations and to deliver premium mortar performance, including flexibility, waterproofing and offers protection against weathering.
The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’ our nature. www.archroma.com
Products created by SaintG o b a i n We b e r a re i n l i n e w i t h t h e “M a k i n g T h e Wo r l d A B et te r H o m e” p ro g ra m , a l i g n e d to t h e U N’s i n i t i at i ve s about climate change
70
July 2021
Construction
Saint-Gobain Weber Chile
a zero CO2 emissions by 2050. This was announced during the UN Climate Action Summit. This goal contributes to the Business Ambition for 1.5°C global pact, which establishes a maximum increase FOUNDED:
1665 1996 as Saint-Gobain Weber in Chile
of global temperature to 1.5°C, considered by science as the limit increase to avoid the worst impacts derived from climate change. UPCOMING PLANS
Among the upcoming goals for SaintINDUSTRY:
Construction
Gobain Weber in Chile, the operational platform optimization project stands out, as it does the development of work teams into an intermediate skills mix. It’s been foreseen that once these efforts result in efficient processes and
www.cl.weber
skilled individuals, these will add value to the operation, leveraging growth for the company in the upcoming years.
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Leadership in rentals and commercial strategies
The SK Rental operation in Peru grows in strength along with the rest of the affiliates in the territory, becoming a benchmark in equipment rental and developing strategies for equipment sales Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviwee Edmund Egg Noche, General Manager for SK Rental Peru
SK Rental Perú
SK Rental
Machinery
is a
multinational machinery sale and rental company serving agriculture, construction, energy and mining, among other business sectors. The company was conceived in Chile in 1998 as an affiliate to SK Comercial, part of the important Sigdo Koppers corporation, also from Chile with global presence in machinery rental and sales, among other businesses. SK Rental S.A.C. Peru opened
Rental services offered by SK Rental Peru are an excellent alternative for short, medium and long-term projects, in comparison with CAPEX. CERTIFIED OPERATIONS SK Rental is a synonym of reliability to clients receiving excellent service under certified operations. Main credentials held by the company include the triple certification for ISO 9001:2015 management systems, ISO 14001:2015 quality
its first location -and country
management, the Environmental
headquarters- in Lima in 2006. Ever
Management Systems certification
since, the company has expanded
and recently concluded a successful
to cover Peruvian territory also with
migration to the ISO 45001:2018
locations in Arequipa and Piura.
standard for Occupational Health
Besides successful operations in
and Safety.
Chile and Peru, SK Rental’s leadership in machinery rental has also expanded WELL-STOCKED, UPDATED FLEET to Bolivia and Colombia. Machinery
74
SK Rental’s machinery fleet is
available in Peru from SK Rental
comprised of more than 4,500 units,
adds up to 14% of the company’s
offering variety for construction
machinery fleet in the region.
applications: crane lifts, power
July 2021
Machinery
“
We are a multi-brand company, which allows us to offer a portfolio for the rental market - Edmund Egg Noche, General Manager for SK Rental Peru
“
SK Rental Perú
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75
WE KNOW HOW TO WORK FOR A WORLD THAT NEVERS STOP +51 956 269 981
@cumminsperu
@cummins_peru
www.cumminsperu.pe
Cummins Perú
Machinery
SK Rental Perú
generators, material handling
Renting is applicable for rentals longer
equipment, land moving equipment
than 24 months, thus creating a
and platforms, among other
convenient option for the agroindustry,
machinery.
energy, logistics and specially the
SK Rental offers latest-generation,
mining sectors with flexible rental
low-houred equipment from top
agreements according to each
worldwide known brands, constantly
client’s needs.
updated, averaging less than 3,000 hour-use and models no older than three years, providing reliability and safety for high production levels, besides being low-emission vehicles with reduced fuel consumption. “We are a multi-brand company, which allows us to offer a portfolio of the best models from each brand for the rental market,” commented Edmund Egg Noche, General Manager for SK Rental Peru. THE OPERATIVE RENTING VALUE PROPOSAL
SELLING EQUIPMENT AND MACHINERY Machinery sales from SK Rental are supported through different strategies. The company markets its own used and pre-owned equipment in the domestic and regional markets. Nevertheless, the company also offers the acquisition of specific units according to a client’s needs. SK Rental also offers clients the possibility of renting their own machinery through the Re-Rent program, and also helps clients into
Since 2020, SK Rental is introducing selling domestically or within the a long-term rental model: Operative
region via the Re-Sale program.
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77
SK Rental Perú
Machinery
SK Renta l se r ves Pe r u f rom locations in Lima, Arequipa and Piura
DIGITIZATION IN ALL FRONTS SK Rental Peru is supported by a
undertaking on a territorial level, set
proprietary ERP system for the In-
to be completed by late 2021, with
Rental business unit management,
the goal of increasing productivity
and it also relies on a SAP-R3
and efficiency, with the end result of
system. The company also uses
achieving client satisfaction.
different platforms for on-line video conferencing as well as for E-learning. These resources are already part
78
processes the company is
The Be-Rental and Be-Market platforms are already in the final stage of production and are just about to
of the Digital Transformation and
be released. The former is focused
Company Culture Transformation
toward rentals in general, while the
July 2021
Machinery
“
We’ve stood united, proving we can achieve important goals by prioritizing the lives and safety of our staff and their families - Edmund Egg Noche, General Manager for SK Rental Peru
latter is for used equipment sales.
become the center of every process
Be-Rental and Be-Market are
and service,” explained Egg Noche.
already working in Chile since 2021 be working for Peru and the rest of the
VALUE FOR PARTNERS AND SUPPLIERS Relationships between SK Rental
affiliates in other countries.
Peru and its partners and suppliers
and by the end of this year, both we’ll
“Both platforms are created with
“
SK Rental Perú
are held by basic concepts of safety,
the goal of supporting business
quality, lessening environmental
transactions, centralizing project
impact and compliance with Sigdo
information with us and increasing
Koppers’ corporate principles and
our client portfolio by letting clients
values.
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79
The company is a reliable high-
place as an attractive company to
volume buyer for each brand’s
work for by creating and maintaining
dealer with solid financial backing.
a company culture in which values
“We look forward to building solid
such as respect, teamwork and
relationships with our purveyors and
communication, among others,
clients, directing efforts toward
stand out as main concepts in its
the long term,” the general
interactions, taking this prevailing
manager added.
internal atmosphere to its clients’ and purveyors’ perception, thus
COMPANY CULTURE SK Rental Peru aims at keeping its
80
July 2021
highlighting the company staff’s human value.
Machinery
SK Rental Perú
Constr uction, mining, plat fo r ms and power generation are just some of the task s fo r which SK Rental of fer s a wide ar ray of machiner y
“We’ve stood united through this
fleet with new, less-polluting
new normal, proving we can achieve
equipment, but also through concrete
important goals by prioritizing the
efforts, such as the “Un Contrato, Un
lives and safety of our staff and their
Árbol” campaign (“One contract, one
families,” Egg Noche declared.
tree”), in which proceeds are donated to environmental entities.
CORPORATE SOCIAL RESPONSIBILITY
“Our campaigns are focused on diminishing any environmental impact
SK Rental Peru fulfills a commitment and prove we are a corporation to the environment beyond the
committed to our society and to our
constant updating of its machinery
planet,” the executive said.
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81
SK Rental Perú
Machinery
PROJECTIONS SUPPORTED
15 years of experience and more than
BY EXPERIENCE
10,000 honored contracts for public works
Goals such as the digital transformation the company is undergoing and the upcoming apps enabling faster transactions
82
and private projects for domestic and international clients. “Our vision is focused on continuous
for clients are becoming a reality, making
improvement, incorporating innovation
SK Rental Perú take big steps toward
through new technologies to optimize our
consolidation beyond its reputation in
work and services, setting the client in the
machinery rentals, but turning into a
center of every operation. We are a human
strategic partner for its clients in equipment
team committed to Peru’s development,”
sales, using every available resource to
concluded Edmund Egg Noche, General
display the totality of its potential after
Manager for SK Rental Peru.
July 2021
Machinery
“
Our vision is focused on continuous improvement,
incorporating innovation through new technologies to optimize our work and services, setting the client in the center of every operation - Edmund Egg Noche, General Manager for SK Rental Peru
“
SK Rental Perú
FOUNDED: 2006 in Peru (1998 in Chile) INDUSTRY: Machinery CONTACT: +51 (1) 514 1200 ww2.skrental.com/Peru/webapp/home
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83
Developing the backbone for the
digitization of banking
Digital Transformation across Grupo Petersen’s four banks becomes a benchmark in strategy, activation, progress and growth for a plan simplifying customers’ interactions
Produced by Giuseppe Modenesi Interviewee Luciana della Croce, Chief Digital Officer for Grupo Petersen
Finance
Grupo Petersen
G
rupo Petersen
technology as a unique digital bank
is one of
model is deployed and becomes a
Argentina’s
standard for complete management
most important
of simultaneous operations in the four
corporations.
banks belonging to the group: Banco
What began in 1920 as an engineering
de Entre Ríos, Banco de San Juan,
and construction firm is currently
Banco de Santa Cruz and Banco de
diversified into more companies in the
Santa Fe.
agribusiness, finance -and fintech- and urban services sectors.
“This digital transformation is a benchmark in Latin America,
The corporation is comprised of the implying the deployment of a unique following companies: ASJ Servicios;
regional digital model in four banks
Banco Entre Ríos; Banco San Juan;
with more than 3,500 employees
Banco Santa Cruz; Banco Santa Fe;
scattered across five different places,”
Mantenimientos y Servicios; Petersen,
commented Luciana della Croce, Chief
Thiele & Cruz; Plus Pagos; Qualia;
Digital Officer for Grupo Petersen.
and Santa Sylvia. PROVEN EXPERIENCE IN DIGITIZING PROCESSES Digital Transformation across the
FOUR BRANDS UP TO A DIGITAL CHALLENGE Grupo Petersen took part in banking group’s banks is led by Luciana Della
86
and finance since the mid-1990s,
Croce, Chief Digital Officer, and her
and one of its current challenges is
more than 20-year experience working
developing a digital organizational
for global companies in strategic
culture by establishing digital
and tech consulting, with tenures
solutions along with cutting-edge
in IBM, Telefónica/Movistar and
July 2021
Finance
Grupo Petersen
¿Necesitas una mano para operar online?
Neoris (a CEMEX company), among
Salvador (Buenos Aires, Argentina)
others. Della Croce has thrusted
and earned a Master’s in International
digital transformation in different
Finance from IEAF (Spanish Institute
organizations by deploying innovative
of Financial Analysts), and a Master’s
technologies, ensuring business
in Telecommunications from the
growth within an environment under
Polytechnic University of Catalonia,
constant disruption.
besides other postgraduate studies
Della Croce graduated in Business
in Harvard University.
Management from Universidad del
w w w.the b os tonb r.com
87
Grupo Petersen
Finance
A CLEARLY DEFINED STRATEGY The current digital transformation program being carried out at Grupo Petersen’s banks began its journey in 2020, and among its first premises considered an inward awareness program at each bank about what this initiative would mean. The group created a Digital area to lead the corporate digital strategy,
OMNICHANNEL EXPERIENCE THROUGH SIMPLIFIED PROCESSES Among the fundamental concepts of this transformation, it has been established to maintain unity and consistency in every channel with customer interaction, thus significantly improving customer experience and a timely arrival to the market for value-generating digital services and
whose main goal has been the creation products. These goals have been of a simple, innovative, omnichannel experience for the four banks’ more
accomplished through lean customer
than 2 million customers.
journeys through their involvement
A long-term three-year path was established in which deep, large-scale
methodology, with products released
projects were set for tech transition
in three to six-month periods,
with an organizational impact.
continuously evolving to keep bringing
Afterwards, the short- and mid-terms
value and significant improvements.
were planned, designed to be revised quarterly. “We want to obtain improved
88
with the banks, along with an MVP
“Being extreme, we should be able to solve 100% of customer’s needs in the digital mode, creating the
experiences based on solutions
possibility to be physically present
enabling flexibility, efficiency and
at the bank only during circumstances
scalable growth,” commented
that require so,” della Croce
the executive.
pointed out.
July 2021
Grupo Petersen
Finance
We want to obtain improved experiences based on solutions enabling flexibility, efficiency and scalable growth
- Luciana della Croce, Chief Digital Officer
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89
THE MOST
IMPORTANT THING That you should know about us is that we are only interested in working with clients and partners that enjoy working as a team.
Strategy & Consulting
Data & Analytics
Our "clients driven" mindset shapes our services
Media Buying
Finance
Supplier Profile CORPORATE DIGITAL STRATEGY Factoring technology and infrastructure as enablers, along with N u m b e r o f E m p l o ye e s : : 18
Ye a r E s t a b l i s h e d : A b r i l , 2 0 18
Industr y: M a r ke t i n g y P u b l i c i d a d
Main Ser vices: Consultoría y Estrategia en compra de medios digitales
Recent Projects: Acompañando la Madurez Digital de la estrategia de medios de Grupo Peter sen Junto Grupo Peter sen, uno de los principales actores financieros de la Argentina, estamos trabajando en la integración de diferentes plataformas dentro del suite de Google GMP para poder ejecutar estrategias de medios d a t a d r i ve n . M e d i a n t e e l a n á l i s i s d e l o s d a t o s de cada campaña buscamos encontrar a las audiencias ideales para cada producto o solución, tanto entre clientes como no clientes. Ponemos el foco en la medición de los principales puntos de contacto, atribuyendo a cada canal su apor te dentro del funnel d e c o n ve r s i ó n f i n a l . Y c o n e l a n á l i s i s d e l o s principales KPI desarrollamos la estrategia de compra de medios y audiencias que mejores resultados de negocio nos ofrezcan.
talent development and incorporation and the spread of organizational culture transformation toward digitalization, strategy execution answers to these three pillars: • Digital solutions and services design: these were designed prioritizing the adoption of simple and easy experiences by optimizing the customer’s digital journey. Every pain point was eliminated, considering the adoption of a multichannel strategy with modern, modular architecture based in APIs, platform integration and solutions for managing the new, omnichannel digital banking for the group, which includes: a new home screen in banks’ websites, apps for home banking, mobile banking, digital onboarding, bank websites, content management, conversational banking and social media, among
P r e s i d e n t /C E O : H e r n á n Va l e n z a , M a n a g i n g D i r e c to r
other apps.
We b p a g e : digitalsoul.agency w w w.the b os tonb r.com
91
Grupo Petersen
Finance
We implemented chatbots with virtual assistants for any kind of device
bringing automation to more than 500 possible intents for all of our banks Leandro González, Portfolio Manager and Project Management Officer
92
July 2021
Grupo Petersen
“We implemented a conversational bank solution -chatbots- with virtual
Finance
our customers. · Big Data and Advanced Analytics:
assistants based on AI and machine
These resources help us in decision-
learning for any kind of device,
making based on data aligned with AI,
bringing automation to more than 500
which can be monitored in real time,
possible intents for all of our banks.
obtaining useful insights from models
Our chatbot is ‘La Mano’, a character
and from predictive and cognitive
displayed as a robotic hand,” stated
use cases. We have developed more
Leandro González, Portfolio Manager
than 50 use cases for the financial
and Project Management Officer for
industry, deploying these same cases
Grupo Petersen.
in our four banks and managing
• Digital Marketing: our strategies’
different ad campaigns with specific
main goal was obtaining new
microsegmentation for each customer.
customers, profiting and capitalizing
We rely on an industry-unique model
from existing customers, increasing
from DataWarehouse which we have
web views through SEO and SEM,
boosted with Bigdata advanced
incorporation of social media resources, real-time bidding, advanced analytics, social media monitoring, messages, as well as
tech, adding a significant volume of unstructured data in real time from multiple sources.
We are working with the market’s best
SHARED SOLUTIONS AMONG FOUR ENTITIES The best UX and digital products
practices in digital marketing with
practices were applied to each of the
support from digital agencies such
group’s four banks with a flexible,
as Digital Soul. We are deploying
modular and scalable architecture,
an omnichannel marketing strategy
accessible from any device to make
aiming to reach 1:1 personalization of
any transaction.
other digital strategies and contents.
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Meet Cyberbank
See the next-gen digital & core banking platform in action Request a demo
We have chosen the Cyberbank
and customization. In this first phase
solution from Technysis Digital
we are updating all of our Digital
Banking as an omnichannel platform
Retail Banking platform, scheduled
to bring cross support to every digital
to become fully operational in July
operation for the group’s four banks.
2021, and a second phase is already
This includes managing digital banking underway to update all of Digital for the four banks in the web and mobile versions, and also the 100%
Wholesale Banking. “In this digital transformation
digital onboarding which allows for
process we are following
online sales of products and services.
recommendations from Gartner
This great solution allows us to quickly and widely known market analysts, scale with four banks at once with
besides researching for the most
simplified models while still keeping
innovative solutions in every industry,”
off-limits to each bank’s local branding commented Daniel Miranda, Head of
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July 2021
Finance
Supplier Profile CX, Digital Products and Channels for Number of Employees:: 1000 Year Established: 1995 Industry: Technology for banks and financial institutions Main Services: Provider of next-generation digital banking platforms Recent Projects: Banco Original is a full-service digital bank from Brazil that was implemented from scratch in only 14 months using Cyberbank, Technisys Core and Digital platform, as backbone. With Cyberbank, every interaction in the bank is digital, from customers to employees, partners and stakeholders, and the Banco Original team can create new products in record time.The bank has been growing fast and scaling linearly in the cloud. Today it has more than 6 million customers. Brightside by ATB is a canadian leading regional bank. The Technisys Cyberbank platform offers ATB extreme flexibility to create and deliver tailored financial products, dynamically, whether to a large segment of customers or to a segment of one. With Technisys, the Brightside by ATB team has access to a cloud-native and API-centric end-to-end digital architecture that not only delivers tailored financial products at the speed of commerce, but also enables the digital bank to scale services to hundreds (or millions) of customers, securely. Ultimately delivering endless digital possibilities to meet ever-changing customer behaviors today and tomorrow. The integration of the Technisys platform into Rellevate enables the american bank to deliver a mobile first digital customer experience that was developed in just four months. With Cyberbank, Technisys´ next generation digital banking platform, Rellevate created an innovative digital banking account for hourly workers and launched a digital account with Interest, Pay any-day and E-transfer. Also, enables them to integrate with Visa DSP, Sutton Bank, Payveris and Centurylink. Cyberbank API powered digital ecosystem allows the bank to quickly meet the needs of customers today and in the future. Technisys enabled Banco Falabella to deliver a true omnichannel in five countries in Latam. With Cyberbank Digital, Banco Falabella were able to launch a comprehensive digital banking experience for every touchpoint, implemented with mobile, web, kiosk and human assisted interactions. The minimal time to market for continuous delivery sent Falabella to the leaders’ scoreboard and now they have more than 8 million customers in the region. CEO/President: Miguel Santos, CEO and Co-founder
Grupo Petersen. “Everything we do is fourfold, which requires additional complexity. Four leading brands of regional banks must be managed around each brand’s individual, regional traits,” explained Nicolás Sanín, Head of Digital Marketing for Grupo Petersen. In the same way, the banks interact with other Grupo Petersen brands by creating strategic partnerships in digital offer, communications and businesswise. THE ASJ FINTECH The ASJ Servicios fintech collaborates with Grupo Petersen’s banks and with the financial industry in disrupting traditional payment methods, easing access to payments and collections for businesses and legal persons in a simple, digital and transparent way. ASJ began in 2013 as a collection company looking to decompress transactions from the group’s bank locations, its network currently relies on more than 1,200 payment terminals.
Webpage: https://technisys.com
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Grupo Petersen
Finance
L. to R.: Daniel M i randa, Head of CX, D igital Products and Channels; Leand ro Dan iel Gon zá lez, Po r t fol io Manage r and Project Management Of f ice r ; Luciana del la Croce, Ch ief D ig ital Of f ice r ; Leona rdo Acosta, Head of Big Data and Advanced Ana ly tics and Ma r tí n Nasci mbene, Ch ief D ig ita l Ma r keti ng Of f ice r
A digital ecosystem allowing multiple payments with deposits or
users and 4,000 affiliated businesses. “We are very excited about this, we
checks through a mobile phone, debit/ are engaged in conversations with credit cards or a bank account has
other provinces in order to replicate
been developed since 2018.
this very capable model for citizens
In early 2021, ASJ created a digital wallet for the Santa Fe province,
Murad, General Manager for
creating discount and reimbursement
ASJ Servicios.
partnerships to motivate customers
96
and business,” declared Alberto
Besides the four banks from Grupo
to use it. Along with Banco Santa Fe,
Petersen, the technology and systems
in less than three months the digital
offered by ASJ Services are also
wallet system recorded purchases
used by Banco de Córdoba, Banco
near $11 million between 200,000
Corrientes, Banco Macro, Banco
July 2021
Finance
Grupo Petersen
T h e s t r a t e g y, a c t i v a t i o n a n d f o l l o w - u p t o t h e d i g i t a l m o d e l i m p l e m e n t e d i n G r u p o Pete r s e n’s b a n k s i s a b e n c h m a r k fo r t h e c o n t i n e n t
Neuquén and by FCA Compañía
were also developed. Each strategy
Financiera, among other institutions.
has been aligned with service provided at the banks’ locations and customer
DRIVING USERS TOWARD DIGITIZED BANKING Due to the banks’ large segment of retirees among its customers, a strategy to help them migrate toward digital banking was developed. This strategy is designed to help individuals requiring special assistance to get to know and learn how to use these new channels. Strategies to drive other customer segments to digital banking
support networks. “We are working on a plan that results in as few pain points as possible, which leads to solving any transaction digitally in its entirety,” della Croce remarked. COVID19, DIGITAL TRANSFORMATION’S MAJOR ACCELERATOR The adoption of digital platforms
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Grupo Petersen
Finance
increased exponentially due to
constant changes,” noted
the pandemic. What was originally
Martín Nascimbene, Chief Digital
planned to be finally executed
Marketing Officer.
gradually after two years ended up happening in three months, with web traffic increasing fivefold in the banks’
ENABLING CSR DIGITALLY Grupo Petersen’s commitment to
websites, reaching an average of 5
its surrounding communities is carried
million visits per month.
through four foundations engaging
On its behalf, chatbot conversations increased by 700%, solving
actively in continual outreach efforts. In 2020, a learning campus was
approximately 400,000 monthly
created, supported by an LMS
queries. And social media interactions
(learning management system)
and queries were 20 times the
platform, linking different players
average, establishing these as the
in society offering educational
main channels during the pandemic.
opportunities with known specialists
“Transaction volumes doubled, resulting in about 50 million monthly transactions through home and
and personalities promoting collaboration. “Efforts in education, culture and
mobile banking. Digital channel
local development are carried out
users increased by 20% in just
through our foundations. Programs
three months. Artificial Intelligence
are promoted considering each
algorithms allowed us to answer in real community’s context and needs. Tech time as we faced new situations and
98
July 2021
innovation is part of every action for
Grupo Petersen
Finance
In this digital transformation process we are following recommendations from widely known market analysts, besides
researching for the most innovative solutions - Daniel Miranda, Head of CX, Digital Products and Channels
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99
Grupo Petersen
Finance
social investment in education,” declared
By mid-2021 the entire upgrading for
Cecilia Hancevic, Head of Fundaciones
retail banking will be completed for the four
Grupo Petersen.
banks. This same process will be completed in 2022 for wholesale banking used by
A FUTURE WITH EASIER TRANSACTIONS The omnichannel vision and improvement
100
businesses and SMEs. “The use of Artificial Intelligence must
of user experience are permanent goals
be understood with a ‘cross’ focus of
along with continual updating for digital
support and efficiency through the entire
banking, digital payment methods and
organization and its processes,” declared
app development.
Leonardo Acosta, Head of Big Data and
July 2021
Finance
Grupo Petersen
Four leading brands of regional banks must be managed off-limits from each brand’s individual, regional traits - Nicolás Sanín, Head of Digital Marketing
Advanced Analytics. The roadmap for Grupo Petersen is planned for one to three years with designated periods for AI incorporation
FOUNDED:
in processes with the most value such
1920
as CX, digital channels, Big Data, digital marketing, advertising campaigns and sales, considering feedback as a key factor to know and improve user experience. “The banking industry has a great opportunity to accelerate mobile app development, a trend dominated by startups and fintechs capable of developing
INDUSTRIY: Agribusiness, finance -and fintech- and urban services sectors
WEBPAGE: www.grupopetersen.com.ar
APIs which currently surround traditional banking,” finalized Luciana Della Croce, Chief Digital Officer for Grupo Petersen.
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ENGAGE AND DELIGHT YOUR CUSTOMERS With Next-Gen Digital Banking from Technisys Consumer buying behaviors, digital innovations and the current environment are disrupting business as usual and taking customer engagement to a whole new level. How can banks shift, react and thrive when the only constant is change? Financial institutions that can create and deliver tailored financial products and services dynamically - allowing customers to receive meaningful recommendations at point of need - have a clear competitive advantage.
Te c h n i s y s
FinTe c h
Meet Cyberbank, the cloud-based,
to provide “tailored banking” (i.e.,
next-gen digital banking platform from
custom financial products created
Technisys. Cyberbank is specifically
and delivered in real time to every
designed to elevate the customer
customer). In other words, point-of-
experience by enabling financial
interaction solutions that are no longer
institutions to deliver customized
exclusively offered through banks, but
products in real-time, wherever and
embedded directly into the consumer’s
whenever the customer needs them.
buying journey -- and provided by
The result? Customers get what they
brands, vertical SaaS companies, and
need, when they need it. Every time.
eTailers. Can you imagine the digital
A true digital transformation
possibilities if financial institutions
empowers banks to innovate and
could offer variations of the same
differentiate with novel products that
product in seconds and were delivered
engage and delight customers. But
to the right customer at the right time?
which products and services should
With Cyberbank Digital, banks and
banks offer first to ensure optimal
fintechs can.
results - especially when the variations
On top of increasing customer
of products and services can be
engagement by delivering a delightful
infinite? The key lies in your data.
experiential layer, Cyberbank enables
With Cyberbank, financial
financial institutions to generate
institutions have access to a
incremental revenue streams by
foundational layer built on data,
providing tailored products through
providing deep customer insights
any point of interaction of the
and how best to serve them with
customer’s choice such as...
one-to-one personalized banking experiences. Cyberbank is the gateway for banks
104
July 2021
• A banking as a service offering to other fintechs.
FinTe c h
Te c h n i s y s
Foto por Firmbee.com
• Embedded into another
experiences for customers, Cyberbank
brand’s financial supply chain
Core makes it easy to add capabilities,
or into a customer’s buying
define product behaviors and change
process.
the product structure quickly and
• A bank’s digital channel
easily by using business-oriented
where variations of the
tools and a powerful, parameter-
same product offering can be
based Product Factory so financial
successfully delivered through
institutions can accelerate the time
targeting and data analytics.
for launching new products. This end-to-end digital backbone is called
While Cyberbank Digital enables banks to create a digital ecosystem
structural flexibility. A flexibility that is built on three pillars:
and build exceptional tailored banking
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105
Te c h n i s y s
FinTe c h
• Create ecosystems through
and implemented to serve millions
dynamic APIs. To create a
of users, helping to speed up
successful ecosystem banks need
processes, reduce costs and cut
a modern API-centric architecture
the time required to develop and
to define internal (closed) and
implement a digital strategy.
external (open) API endpoints that allow banks to share (or not) the
A best-in-class cloud-native
required information with authorized platform, like Cyberbank, that is built partners in the ecosystem.
entirely on the power of APIs, enables financial institutions to deploy and
• Cloud-based access to
scale as the business dictates -
customer data. Gain a 360-degree
whether to one, hundreds or millions
view of each customer that
of customers. Since the platform can
banks will need to create more
deliver limitless digital possibilities,
personalized customer experiences. Cyberbank is ranked highest in And, gain access to advanced
Architecture and Digital Banking
analytics that can help banks
Foundation criteria in The Forrester
identify new markets and design
Wave™: Digital Banking Processing
new products to meet changing
Platforms (Retail Banking), Q3 2020
economic conditions. By becoming
report.
more agile, banks can accelerate
For example, Technisys empowers
speed to market and boost revenue
financial institutions such as Grupo
growth.
Petersen in Argentina to scale to two million customers. Cyberbank
• Accelerated digital framework.
106
not only offers cross-support to all
Digital accelerators allow reuse
digital operations - both web and
of components already developed
mobile versions - for the four banks
July 2021
Te c h n i s y s
FinTe c h
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107
Te c h n i s y s
108
July 2021
FinTe c h
FinTe c h
Te c h n i s y s
that comprise Grupo Petersen, but also
• Deliver an omni-channel
supports the entire digital onboarding
experience.
process. Cyberbank empowers Grupo
• Reduce customer support costs.
Petersen to scale quickly across its four
• Create and train AI virtual
banks simultaneously with ready-to-use
assistants to meet specific
digital capabilities - all while respecting the
customer needs with an
location and regionalization of each bank.
easy-to-use interface
That’s not all. To scale and offer the
• Deliver consistent and reliable
best digital banking customer journey,
customer assistance, 24/7.
it is essential for financial institutions to
• Learn from every customer
connect with customers easily -- whenever
interaction and refine customer
and wherever your customers want or
engagements in real time.
need. Cyberbank Konecta, Technisys´s conversational AI engine, makes it easier
Of course, every customer has different
than ever for financial institutions and their
needs and goals. That’s why great digital
customers to engage and get things done.
banking customer service requires
Cyberbank Konecta uses leading-edge
understanding and solving problems in the
conversational AI technology combined with
most efficient way possible. This is what
human understanding to deliver exceptional
Cyberbank solutions do. They redefine the
customer engagement. Its AI virtual
customer experience in new and profound
assistant lets bank customers speak or text
ways for more than 100 million bank
in their own words, creating an effortless
customers in 16 countries (and counting) -
customer experience from start to finish.
meeting the needs of consumers wherever they are, whenever they need to bank.
With Cyberbank Konecta, banks can:
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