BBR | Magazine - June 2021 Edition by The Boston Business Review

1 HOTEL (Central Park)

ARGOS HOUNDURAS

TOP 10 Billionaires in Latin America

June 2021 | www.thebostonbr.com

HEINEKEN GROUP Profitability and sustainability across Brazil

DANONE (Mexico) Boosting digitized logistics

KRISPY KREME (Panama) Global standards with a local creative twist!

Luxury Elegance &

as a concept

Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts

WHO WE ARE Managing Director

Social Media Director

Jassen Pintado

Maria Elena Gastelum

Creative Director

Content Coordinator

Omar Rodríguez

Alicia Barrantes

Editor in Chief

Project Directors

Rafael Tablado

Ana Macfarland David Alarcon

Finance Director

Giuseppe Modenesi

Christina Schoch

Lucy Verde Marcelo Modenesi

EDITOR’S LETTER: June 2021

It’s almost halfway through the year to

within the donut giant’s global operation.

2022, which means it’s summer in the

In this issue we also learned about two

Northern Hemisphere and after some

very important logistic operations. One of

restrictions have been lifted for travel

them is in Danone Mexico’s supply chain,

and, actually, spending times outdoors,

where digitization has been a major force

we feel it’s an ideal time to check out

not only in logistics, but also learning

any property managed by TAFER Hotels

more about the company’s clients. And

& Resorts along Mexico’s top travel

farther South in Brazil, Grupo Heineken

destinations.

is evolving toward sustainability and

Also, in places with nice, warm weather, Panama’s Krispy Kreme

inclusion without letting the guard down in profitability.

franchise is turning heads around with creative marketing and operational schemes, becoming global trend-setters

Does your company have a story to share? Please let us know!

Mateo Rafael Tablado, Editor en jefe de The Boston Business Review Email: rafael.tablado@thebostonbr.com

w w w.the b os tonb r.com

TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

Focused on transforming opportunities to tangible benefits, with more than 30 years of experience consulting across 4 continents. Specializing in the development of profitability models and operational designs, considering industry best practices and leading information systems.

www.kfwconsultants.com

Ta b l e o f C o n t e n t s

Ambition for excellence in accommodations

14. HOSPITALITY

Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts

06. 30. 46.

TOP 10 Billionaires in Latin America

HOSPITALITY 1 Hotel Central Park A warm atmosphere enclosed in the big city

FOOD HEINEKEN Group One of Brazil’s largest breweries

62.

FOOD

Krispy Kreme High standards and flexibility combine into success

82. 100.

FOOD Danone Mexico Digitization-led logisticss

CONSTRUCTION Argos Honduras Continental prestige for the development of construction in Honduras

w w w.the b os tonb r.com

TOP 10

BILLIONAIRES IN LATIN AMERICA Fuente: Forbes

More than a year’s worth of a pandemic has obviously affected many business sectors not only health-wise, regarding the population, but also due to the restrictions set by government agencies everywhere on daily activities. Forbes recently updated its global billionaire list and,

though there were familiar names and faces, it is noticeable that the pandemic brought unprecedented growth to some sectors, besides witnessing businessmen that have benefitted from engaging in projects with governments due to their infrastructure to carry out determined programs.

Billionaires

To p 10

10. JUAN FRANCISCO BECKMANN VIDAL

SAFRA FAMILY

The president of Grupo José

After the passing -in late 2020- of

Cuervo, the tequila giant that also

Joseph Safra, the prominent Brazilian

distributes other liquors and two

banker, his heirs arrived at this top 10

alcohol-free brands, is reported to be

through a $7.1 billion inheritance. The

worth $7 billion. Beckmann is a 5th

late Safra, originally from Lebanon,

generation descendant of Don José

went to Brazil with his family at a

Cuervo and owns 70% of the tequila

very young age, where he engaged

company. It’s well known that Cuervo

in banking and finance, taking his

tequilas sell the most, worldwide, with

business also to Europe, North

over more than 5 million crates sold

America and South America. The

yearly.

Safras are not the only Brazilians

Besides entering the top 10 for wealthy Latin Americans, Beckmann finds himself on number 369 among Billionaires, globally.

09.

June 2021

on this list.

Billionaires

08. ALBERTO

BAILLÈRES GONZÁLEZ Baillères is the president of Mexico’s

07. LUIS CARLOS SARMIENTO A Colombian finds its way into the

Grupo Bal and also of Industrias

list with the inclusion of the president

Peñoles, the second largest mining

of the board for Grupo Aval, who also

company in Mexico. His venture into

owns El Tiempo daily newspaper.

retail is the long-tenured El Palacio

Top 10

The richest man in Colombia

De Hierro department stores, besides

controls banks in Colombia and other

being a stockholder at GNP Seguros

countries in Central America through

(Grupo Nacional Provincial insurance

Aval. In the Forbes ranking, he sits at

co.) and FEMSA (beverage and retail

#200 and his personal fortune sums

corporation). Lists bullfighting among

$11 billion. Sarmiento is actively

his hobbies, owning four ranches in

involved in the fight against cancer,

Mexico and one in Spain where cattle

having founded CTIC (Center for

for bullfighting is raised.

Cancer Treatment and Research).

Forbes lists Baillères and his $9.2 billion fortune at 255, globally.

w w w.the b os tonb r.com

Billionaires

To p 10

06. JORGE MOLL FILHO This cardiologist engaged in hospital

05. MARCEL

HERRMANN TELLES The highest-ranking Brazilian in the

management from his first years of

global list at #191 is a stockholder

practice and a few years later created

of Anheuser-Busch InBev along

the Rede D’or São Luiz private

with fellow Brazilians Jorge Paulo

hospital network, which trades in the

Lemann and Carlos Alberto Sicupira,

stock market.

his partners at 3G Capital, besides

Moll’s fortune adds up to $11.3 billion at #194 in Forbes’ global list.

partners with other citizenships. Telles’ personal fortune adds up to $11.5 billion. The 3G Capital firm owns more than 71% of the Burger King fast-food chain, besides other businesses settled in Brazil, including a retail clothes store chain.

June 2021

Billionaires

04. RICARDO

SALINAS PLIEGO

Top 10

03. IRIS FONTBONA

This Mexican businessman has

The widow of the prominent Chilean

undoubtedly climbed positions in

businessman Andrónico Lukšić keeps

recent times. For decades, Grupo

running an accurate management of

Salinas’ stronghold was furniture

the wealthy inheritance received after

and appliances retail, and in the mid-

her husband’s passing.

1990s business diversified to a two-

Her most important income

channel nationwide TV network when

source is the Antofagasta plc copper

it became privatized; the network

mining company, the Quiñenco S.A.

currently also has stations in the US.

corporation’s companies and her

Years later, Grupo Salinas developed Banco Azteca, sharing

partnership with Banco de Chile. Fontbona’s fortune rises up to

locations with its appliances chain.

$23.3 billion, placing her at #74 in

Mexico’s current federal government

Forbes’ global list.

-in office since 2018- decided to work with Banco Azteca’s reach and infrastructure as a channel for some social support programs. Ricardo Salinas is #166 in Forbes’ global list with a personal fortune of $12.9 billion.

w w w.the b os tonb r.com

To p 10

Billionaires

02. GERMÁN LARREA MOTA VELASCO Larrea is the CEO for Grupo México, a giant mining company with a strong gold and silver operation, besides being the fifth largest copper operation in the world. Grupo México extends beyond the country’s borders engaging in partnerships in South America and Europe. On the global scheme, Larrea finds himself at #61 with his $25.9 billion fortune.

June 2021

Billionaires

Top 10

01. CARLOS SLIM Slim may move up or down in the global list, where he’s currently at #16, but in Latin America he’s still the king. América Móvil and Grupo CARSO’s honcho keeps himself atop due to his business operations’ wide scope and reach, boosted by retail and restaurant chains that have been positioned since decades ago. His ventures in telecom have been boosted with the diminishing use of landlines, and in recent years he’s been active in partnerships with pro soccer through investments in more than one Mexican 1st Division teams, besides being a league sponsor and advertiser for a long time. It’s widely known that after a year living through a global pandemic and with all of his investments in both mobile and landline phone services, his telecom companies have thrived more than ever. Mr. Slim’s fortune is currently estimated at $62.8 billion.

w w w.the b os tonb r.com

excellence

Ambition for

in accommodations

Properties managed by TAFER Hotel & Resorts take care of every detail, particularly aesthetics and excellent service, offering ideal options in the most attractive destinations in Mexico Written by

Mateo Rafael Tablado

Produced by

Jassen Pintado

Interviewee

Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts

TA F E R H o t e l s & R e s o r t s

Hospitality

he TAFER Hotels & Resorts chain, shareholder of The Villa

awards (2015 and 2016), the “Traveler’s Choice 2020 and 2021” award, from

Group, operates seven mixed- Tripadvisor; Crown of Gold and use properties in Mexico for hospitality, residential use and vacation club, with presence in Cancun, Los Cabos and Puerto Vallarta. Almost four decades of operations

Excellence, by the timeshare company RCI and among the best tourism centers in the U.S. News in 2021, among others. “Our purpose is to create iconic hotels and vacation experiences that remain in our guests’ memories

serving the tourism sector are the

of a lifetime,” said Sasa Milojevic,

result of a group of professionals

Chief Operating Officer of TAFER Hotels

with experience in the hospitality

& Resorts.

industry who developed the best management process and strategies for these properties. The properties operated by TAFER earned accolades such as the “Four Diamonds” and “Five Diamonds”, granted by the AAA (American Automobile Association); distinctions from the Preferred Hotels & Resorts online catalog (including in the L.V.X. category), the Conde Nast Johansen

June 2021

Experience in success stories Milojevic earned a Master’s degree in Business Administration with specialization in Hospitality from the Braca Karic University, in Belgrade, Serbia. He’s had successful experiences over 25 years in hotel chains such as Allegro, Buenaventura and Karisma (where he

TA F E R H o t e l s & R e s o r t s

Hospitality

reached the position of executive officer) strategies that have led multiple mainly in Mexico, the Caribbean and

properties under his management to

other countries in Latin America, Europe, achieve recognition from specialized and globally famous entities. in addition to Southeast Asia. Milojevic’s management of each company has been distinguished by conducting operations achieving excellence while supervising multiple locations, increasing revenue and guest

Among the most important awards he has received individually, the Entrepreneur of the Year 2018 award, by the Latin American Quality Institute, stands out.

satisfaction. He has also developed

w w w.the b os tonb r.com

TA F E R H o t e l s & R e s o r t s

Hospitality

At TAFER Hotels & Resorts, the concept of QUALITY is more than just a strategy;

it is part of our philosophy and our vision - Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts

June 2021

TA F E R H o t e l s & R e s o r t s

“At TAFER Hotels & Resorts, the

Hospitality

service aligned with marketing

concept of QUALITY is more than just a

strategies to implement new technology

strategy; it is part of our philosophy and

in each business segment, both for

our vision”, explained the executive.

the guest and for administrative and operational matters.

Properties in operation sharing a clear focus The brands and properties that

Resources and strategies From a guest’s perspective, each

TAFER Hotel & Resorts currently

of the properties operated by TAFER

manages in Mexico are:

Hotels & Resorts display a complete concept of the brand across unique,

• Garza Blanca: in Cancun,

captivating environments, capable

Los Cabos and Puerto Vallarta

of conveying - in common areas,

• Hotel Mousai: in Puerto Vallarta

restaurants and in the privacy of each

• Villa del Palmar: in Cancun

room - the intention of all attributes,

• Sierra Lago: in Mascota, Jalisco,

making any stay a pleasant one.

two hours from Puerto Vallarta

Beyond the appeal of finding out

• Sian Ka’an Village: in

and experiencing what each of these

Quintana Roo

properties have to offer, taking an operation like TAFER Hotels & Resorts

This list is intended to grow with

to high standards in hospitality and

upcoming tourism developments and

keeping it at this point involves

goals such as optimizing customer

strategies such as a tactical and full

w w w.the b os tonb r.com

TA F E R H o t e l s & R e s o r t s

Hospitality

T h e f l a g s h i p p ro g ra m s a t e a c h TA F E R p ro p e r t y a l l ow g u e s t s to f i nd i mpeccab l e appea rance i n eve r y deta i l

distribution, trend marketing, a highly

maintenance of each property through

efficient operational management

CAPEX (investment in capital goods),

of luxury properties, innovative

preventive maintenance and the

management of the Vacation and

flagship programs “Perfect Room” and

Residential Club, and the iconic design

“Perfect Plate”, among others, which

of new concepts. It also includes

guarantee the quality and condition of

offering comprehensive travel agency

the properties to always offer the best

services in each destination.

image and comfort, along a customized

An outstanding aspect in

service that creates added value for the

management is the physical

June 2021

guests’ and partners’ experience.

TA F E R H o t e l s & R e s o r t s

Hospitality

Staf f t ra i n i ng i s a p r i o r it y to keep the same se r vice a n d a t t e n t i o n i n a l l t h e c h a i n’s h ot e l s

Surpassing the pandemic Regardless of the consequences of the global emergency caused

timely decisions and diversification through the product mix. Over 100 new protocols have

by COVID19, TAFER Hotels & Resorts

been implemented to ensure and

has always prioritized hygiene as

guarantee the well-being of guests

a brand, adapting the best practices

and collaborators. Regarding properties,

in the sector.

state-of-the-art technology was used

During 2020, the company was able

to install new air purification systems,

to contain income loss, maintaining

UV disinfectants, and digital solutions

a positive EBITDA of 33% thanks to

to avoid, as much as possible, contact

w w w.the b os tonb r.com

TA F E R H o t e l s & R e s o r t s

Hospitality

Updated Health and Sanitization Protocols at Tafer Hotels & Resorts

The pandemic has helped us reorganize our company; it has made us stronger and more efficient to face challenges - Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts

June 2021

TA F E R H o t e l s & R e s o r t s

Hospitality

- Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts

w w w.the b os tonb r.com

TA F E R H o t e l s & R e s o r t s

June 2021

Hospitality

TA F E R H o t e l s & R e s o r t s

Hospitality

with paper, also innovating with new rules

access to development plans,

for disinfection of bags, suitcases, room

continuous training, online university

service and minibar, among others.

programs, English lessons (also for

In terms of personnel, it has been

their families), access to the “Young

possible to keep most of the employees on People Building the Future” program the payroll, aiming to keep providing the

(along with the Ministry of Labor and

exceptional service earning recognition for

Social Welfare), counseling, access

TAFER Hotels & Resorts.

to yoga and meditation programs,

“Guests come to relax and escape

shared experiences with managers for

the stresses of everyday life, reason why

feedback, family events and competitive

we have to provide them with peace of

salaries, among other incentives that

mind in terms of cleanliness and hygiene

have reduced staff turnover.

standards,” said Milojevic. Purposes and actions aligned Skilled staff in each property Among the most important investments

with sustainability At TAFER Hotels & Resorts, each

for TAFER Hotel & Resorts, staff training

operational and administrative

is noteworthy as is the approval and

department is aligned with the chain’s

standardization of services and processes

policies for reduction of environmental

guaranteeing excellence in each property.

impact, respect for human rights

The Company’s employees have

and risk management, maintaining

w w w.the b os tonb r.com

TA F E R H o t e l s & R e s o r t s

Hospitality

Guests come to relax and escape the stresses of everyday life, reason why we have to provide them with peace of mind in terms of cleanliness and hygiene standards - Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts

safe operations and conditions

in tourism is expected for the

for staff and guests.

second half of 2021, with additional

These efforts are combined with the United Nations Sustainable Development Goals.

improvement in 2022. During these periods, the completion of the Garza Blanca Cancun hotel, with 453 suites is expected, as well as

An encouraging future and

doubling the space at Hotel Mousai

forecasted growth

Puerto Vallarta with the opening of

The forecasts for TAFER Hotels & Resorts are encouraging: a reactivation

June 2021

the South Tower to reach 145 suites; the opening of Villa La Valencia (Los

TA F E R H o t e l s & R e s o r t s

Hospitality

w w w.the b os tonb r.com

TA F E R H o t e l s & R e s o r t s

Hospitality

TA F E R p l a n s to co nt i n u e growing in the main destinations: Los Cabos, Cancun and P u e r t o Va l l a r t a

1984

June 2021

TA F E R H o t e l s & R e s o r t s

Hospitality

Cabos) with 308 suites is planned, and the construction of a luxury real estate project in the southern part of Puerto Vallarta will begin: Lemuria Residencies, designed to be an immersive wellness project, scheduled for 2023. On a large scale, forecasted growth is to more than double the current stock FOUNDED:

1984

of rooms in five years, from 3,132 keys to almost 8,000 in important tourism destinations such as Los Cabos, Cancun

INDUSTRY:

Hospitality

and the Riviera Maya, Puerto Vallarta and the Riviera Nayarit. “The pandemic has helped us reorganize our company and complete

WEBPAGE: www.taferresorts.com

the standardization of operational and administrative procedures, it has made us stronger and more efficient to face the challenges of the present and the future,

as well as any crisis situation,” concluded Sasa Milojevic, Chief Operating Officer of TAFER Hotels & Resorts.

w w w.the b os tonb r.com

A WARM ATMOSPHERE ENCLOSED

in the big city

The uniqueness of one of the most iconic places in New York blends into 1 Hotel Central Park, providing a welcoming environment amidst skyscrapers and sidewalks Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviewee Bernd Pichler, General Manager of 1 Hotel Central Park

Hospitality

1 Hotel Central Park

ew York is certainly one of the world’s top travel

destinations, hosting visitors

with different purposes, mainly

business and leisure; when traveling

229 guest rooms and suites. 1 Hotel Central Park is a 100% Carbon Neutral and LEED (Leadership in Energy and Environmental Design) certified property. Barry Sternlicht, the 1 Hotel brand

with the latter in mind, the different

creator, knew this location had to

areas in town host attractions for a

capture the essence of Central Park

variety of tastes, but few as iconic as

and still blend with some downtown

Central Park, featured in films, TV, host

vibe to it.

to musical events and host also to New

“This hotel truly is nature-inspired

Yorkers and visitors who like this place

and you feel that calmness throughout

to take a walk, exercise, to have some

the entire building. There is no hotel

kind of contact with nature, or simply to

like us in Manhattan,” declared Bernd

lay down in the grass.

Pichler, General Manager of 1 Hotel

It is clear to see why Central Park

Central Park.

became the second location and the first property in New York City for 1 Hotels -the SH Hotels and Resorts

completed his education in hospitality.

brand-, which opened in August 2015.

His work for Langham Hotels took him

1 Hotel Central Park is located at

to Toronto (Canada), London (UK) and

the corner of 58th Street and Sixth

Valencia (Spain), where he opened his

Avenue, just a block south from Central

own restaurant.

Park, in an 18-story building, offering

Pichler was born in Austria, where he

June 2021

Afterwards, Pichler joined Fairmont

Hospitality

1 Hotel Central Park

This hotel truly is natureinspired and you feel that calmness throughout the entire building. There

is no hotel like us in Manhattan - Bernd Pichler, General Manager of 1 Hotel Central Park

Hotels & Resorts, working in Abu Dhabi

college programs in Canada, Spain, and

(UAE - United Arab Emirates) and

finally obtaining his Asset Management

different hotels across the USA.

certification at Cornell University.

Pichler also worked at the Ritz-

In Bernd Pichler being the general

Carlton Lake Tahoe before becoming

manager for its Central Park operation,

part of the SH Hotels & Resort by

1 Hotels counts with a highly-skilled

joining 1 Hotel Brooklyn Bridge in early

individual that shares company

2019. Pichler has combined work and

values such as a passion for nature,

continuing education having attended

sustainability and a healthy lifestyle.

w w w.the b os tonb r.com

1 Hotel Central Park

Hospitality

“Either I found SH or SH found me,

indoors and outdoors. Central Park is

but no day feels like work if you love

just a few steps away to bring that sense

what you do, and at 1 Hotel Central Park

of being in the middle of nature with its

we do just that,”

unique scenery.

said the executive.

This same lush feel translates into the hotel, as its whole concept is inspired

A NATURAL REFUGE IN THE MIDDLE OF MANHATTAN Amidst all the concrete and the shadow of skyscrapers, 1 Hotel Central Park offers astounding surroundings

June 2021

by its surroundings, welcoming guests with a three-story exterior living green wall, and furnished with reclaimed, repurposed and recycled materials such

Hospitality

1 Hotel Central Park

as fallen twigs as ornament and wood

that are ideal for business meetings and

from New York City water towers.

social events, boasting floor to ceiling

The “Field House” is a very complete fitness center, open 24 hours and it’s

windows and views of Central Park. Award winning Chef Johnathan

furnished with the best equipment for

Waxman brings his farm-to-fork cooking

exercise and yoga, and counts with

to Jams Restaurant and Bar. Executed

expert coaches and trainers for personal

by Executive Chef Ginger Pierce, these

sessions.

seasonal menus are offered through

Among other amenities, the hotel offers nature infused, flexible spaces

in-room dining and also as customized menus for meetings and events.

Cent ra l Pa r k i s not fa r not on ly i n d i stance, but al so in concept

w w w.the b os tonb r.com

1 Hotel Central Park

Nature accents are a presence i n eve r y accommodation

June 2021

Hospitality

1 Hotel Central Park

FOOD & BEVERAGE Meals and refreshments available in 1 Hotel Central Park are not an afterthought, as the food and beverage programming is aligned with the brand’s principles about minimizing waste and plastic use. Ingredients are sourced from local vendors, offering seasonal menus at Jams, the 100-seat restaurant and

guests and our neighbors are aware and involved,” said Pichler. THE OPPORTUNITY OF REOPENING The shutdown caused by the COVID19 pandemic brought along terrible consequences in every line of business, and it especially affected the travel and lodging industry. For 1 Hotels, taking care of its staff

bar also from Waxman, showcasing

in each location is a priority. 1 Hotel

market-fresh, organic ingredients. Once

Central Park was one of the first

reopening after the pandemic shutdown, midtown hotels to reopen last fall, Jams is offering exciting new dishes and doing the best to bring back to work a patio on 6th Avenue.

as many team members as possible.

Last October, 1 Hotel Central Park

After weekend travel returned to the

opened Jams Café, a new concept for

“Big Apple”, weekday lodging is also

guests and locals to enjoy. Executive

increasing, which means more team

Chef Ginger Pierce created a Jar Return

members are being called back to work

Program, reducing waste en route to a

at the hotel.

reusable, zero waste carry out system with rewards for guests. “It is important that we continue to

“Guests are consistently commenting on how warm and genuine our team members are: like-minded individuals,

evolve our footprint and celebrate ‘day

passionate about the same core values,

life’ in the community and make sure

sharing them with our guests and

w w w.the b os tonb r.com

1 Hotel Central Park

Hospitality

among ourselves,” the general

Additionally, SH Hotels & Resorts

manager commented.

properties are among the first hotels in the world to become Sharecare

SHARECARE HEALTH SECURITY VERIFIED® WITH FORBES TRAVEL GUIDE

Health Security VERIFIED® with Forbes Travel Guide, a comprehensive facility

Commitment to its personnel’s health

verification ensuring guests to book with

and safety has taken 1 Hotel Central

confidence of places with the proper

Park, as every other brand’s properties,

health and safety procedures.

to create the Director of Environmental

“We are also looking forward to

Health & Safety role, in charge of the

welcoming back our loyal and new

implementation and surveillance of new

guests that were not able to travel this

procedures and safety protocols.

past year,” added Pichler.

No day feels like work if you love what you do and at 1 Hotel

Central Park we do just that - Bernd Pichler, General Manager of 1 Hotel Central Park

June 2021

1 Hotel Central Park

Hospitality

w w w.the b os tonb r.com

1 Hotel Central Park

Hospitality

1 Hotel Central Pa r k of fe r s fu r nishings fo r any k ind of meeting

THE DRIVE TOWARD SUSTAINABILITY The 1 Hotel brand bases all design, construction and operation in five

At 1 Hotel Central Park, an intelligent guest room energy management system

pillars: environmental impact, advocacy,

with motion and infrared sensors was

education and engagement, health

installed. This system allows HVAC

and wellbeing, and food and beverage

systems to go into “set back” mode

responsibility. And in 2020, 1 Hotels

based on area occupancy.

directed efforts to increase sustainability

and reduce energy consumption.

June 2021

This system is fully integrated into

1 Hotel Central Park

Hospitality

Pr ivate events i n a unique set ting a re possible at 1 Hotel Cent ra l Pa r k

the front desk property management

offset the climate impact of their stay

system, allowing the HVAC system

by donating their reward dollars toward

to go into an energy savings mode

carbon offset projects.

depending on the sold/unsold status of rooms. Also, 1 Hotels just announced.

And besides the multiple options for public transportation New York City has to offer, 1 Hotel Central Park has an

MISSION by SH™: a cause-driven

Audi e-tron electric vehicle available for

rewards program that allows guests to

guests to use within a 15-block radius.

w w w.the b os tonb r.com

1 Hotel Central Park

Hospitality

We are constantly updating and improving our efforts to drive our mission of sustainability forward - Bernd Pichler, General Manager of 1 Hotel Central Park

June 2021

1 Hotel Central Park

Hospitality

w w w.the b os tonb r.com

1 Hotel Central Park

We are focused on our positive comeback as

business continues to come back to New York City

- Bernd Pichler, General Manager of 1 Hotel Central Park

“We are constantly updating and improving our efforts to drive our mission of sustainability forward,” said the executive. COMING SOON... The beauty of 1 Hotel Central Park is currently being upgraded, as the building’s top floor is to undergo a renovation that will include brand new rooms and suites with patios with unparalleled views of Central Park. “We are focused on our positive comeback as business continues Locally-sourced seasonal products are the backbone of t h e h ote l’s m e n u s

June 2021

to come back to New York City,” concluded Bernd Pichler, General Manager of 1 Hotel Central Park.

Hospitality

FOUNDED:

2015 INDUSTRIY:

HOSPITALITY LOCATION:

NEW YORK WEBPAGE: www.1hotels.com/central-park

Meals at Jams are also focused on concepts such as sustainabi l it y and the use of organic ing redients

w w w.the b os tonb r.com

ONE OF BRAZIL’S LARGEST BREWERIES With solid plans to grow nationally, the HEINEKEN Group invests in manufacturing capacity, logistical excellence, digitization and sustainability

Written by Flávia Brancato Produced by Jassen Pintado Interviewee Daniel de Oliveira, Logistics Director of HEINEKEN Group in Brazil

Beverage

HEINEKEN Group

perating in

to Daniel de Oliveira, Logistics Officer

Brazil for over

of the HEINEKEN Group, the recent

a decade, with

redesign of the distribution agreement

more than 13,000

with the Coca-Cola System, in

employees and 15

addition to digital transformation

production units in

projects and sustainability goals,

the country, HEINEKEN Group is the

including the neutralization of carbon

second largest player in the Brazilian

emissions, is part of the Company’s

beer market. The company has units

long-term vision for the country. “The

spread across 11 Brazilian states,

new agreement with the Coca-Cola

including 12 breweries, two micro

System will undoubtedly benefit

breweries and a concentrate unit for

our customers and consumers by

soft drinks. It recently announced

launching even more quality products

an investment of more than $190.5

on the market. In logistics, we have

million to expand its breweries and an

set a goal to increase the presence

additional $343 million to build a new

of electric trucks in our national

plant in the city of Pedro Leopoldo, in

distribution fleet, contributing to our

the state of Minas Gerais.

sustainability goals”, explained the

As part of its strategy for the future, the company has solid plans to

called “Drop the C” is to reduce the

continue growing in the premium and

environmental impact of the logistics

mainstream beer segments in Brazil,

chain and a gradual expansion

to ensure an increasingly profitable

expected until 2040.

and sustainable business. According

executive. The purpose of the project

June 2021

Beverage

HEINEKEN Group

“

The new agreement with the Coca-Cola System will undoubtedly benefit our customers and consumers

“

by launching even more quality products on the market - Daniel de Oliveira, logistics Director of HEINEKEN Group in Brazil

w w w.the b os tonb r.com

HEINEKEN Group

Beverage

LOGISTICS As a member of the HEINEKEN Group for six years, Oliveira remembers the challenges when he was still on the integration team for

and, with that, to establish our focus”. In the Transport area, dedicated exclusively to Distribution Centers, different technologies are currently

the acquisition of the former Brasil

being used and tested. Oliveira, who

Kirin. “The capillarity and strength of

is directly responsible for the team,

the old company’s distribution system

says proudly: “This year our systems

has always caught my attention. The

will be already learning which are

great challenge at that time was to

the best routes, real waiting times

unify the culture of both companies

and delivery for each customer,

June 2021

Beverage

HEINEKEN Group

among other data. This will guarantee

devising major global strategies and

continuous improvement through

establishing a benchmark between

information technology systems”. Also

different regions that show similar

according to the executive, by the end

distribution characteristics.

of 2021, the electric forklift fleet will be

“A recent example of this was the

doubled in distribution centers.

creation of centers of excellence to

The distribution area also is

address, for example, issues related

assisted by the global headquarters,

to security in internal movement

which support different operations,

in warehouses on a global scale”,

providing technical subsidies while

summarizes Oliveira.

w w w.the b os tonb r.com

HEINEKEN Group

Beverage

SUPPLIER DEVELOPMENT PROGRAM Aiming at developing suppliers and logistics partners for freight, one of the biggest highlights in recent years is the Carrier Excellence Program, which is part of the Primary

for Logistics Operators, annually recognizing outstanding performances nationwide. EVOLUTION With the evolution based on three

Distribution division. In Secondary

pillars: continuous improvement,

Distribution, Oliveira highlights the

development of processes and

“Heineken Formula”, a program that

people, investment in security, people

establishes conditions of excellence

and programs have always been

June 2021

Beverage

HEINEKEN Group

priorities. The company implemented

which will also be reflected in the

a major project with the purpose

Logistics area. “We have organized

of developing its employees and

six committees with the attendance

identifying the most appropriate

of more than forty people from all

positions for each person, considering

regions of the country, from different

their skills, career goals and diversity

seniorities and areas of expertise. I

aspects. In March of this year, the

am sure that this program will boost

HEINEKEN Group announced the

the development and diversity of our

goal of reaching 50% of women

logistics talents in the coming years”,

in leadership positions by 2026,

said Oliveira.

“

Respect for people and the planet is our main value,

since we believe that investing in the country goes beyond creating jobs and contributing to the economic activity

- Daniel de Oliveira, logistics Director of HEINEKEN Group in Brazil

w w w.the b os tonb r.com

Customized products for your business

Small and large companies, road or urban trips, whatever your need, Volkswagen Trucks and Buses will always be by your side with the best solutions. Volkswagen trucks and buses, customized for your business.

Point the camera to the code and get more information.

Illustrative images only.

In traffic, your responsibility saves lives.

Beverage

Additionally, there’s also progress in the Digital department with the implementation of machine learning and artificial intelligence technologies to improve productivity and the quality of delivery to points of sale. SOCIAL RESPONSIBILITY The robust history of HEINEKEN Group’s social projects on several fronts includes partnerships with NGOs, startups and other companies aiming at promoting social wellbeing. In this regard, Oliveira stated: “Respect for people and the planet is our main value, since we believe that investing in the country goes beyond creating jobs and contributing to the economic activity.” Since 2019, the company has maintained a partnership with Brazil Beer Institute (Instituto da Cerveja Brasil - ICB), with the purpose of democratizing knowledge of beer in

w w w.the b os tonb r.com

HEINEKEN Group

Beverage

the country. “With the support of Leandro Sequelle, social educator and founder of Graja Beer, a craft brewery on the outskirts of São Paulo, we created the beer training program for residents of the periphery”, stated the executive. The main purpose of this project is to make knowledge of brewery a gateway to job opportunities in the sector. More than 30 classes in total will graduate by 2023 and 50% of the job openings should be filled with women from Brazilian peripheries. “We have also sponsored an initiative focused on the circular economy, in partnership with Startup SO+MA and with the local government of the city of Salvador (state of Bahia)”, added the executive. SO+MA Vantagens was organized in 2020 and acts as a completely free incentive program in which registered people score according to the recyclable material they deliver, such as PET bottles, aluminum cans, plastic, iron, paper, cardboard, glass and used oil. Participants accumulate points that can be exchanged for various services, such as professional courses, medical examinations, basic food and hygiene products.

June 2021

HEINEKEN Group

“

Beverage

My main award is to be able to build great teams in this company and to be able to see them grow both personally and professionally

“

- Daniel de Oliveira, logistics Director of HEINEKEN Group in Brazil

w w w.the b os tonb r.com

C tabs Transportes

TRANSPORTING WITH EXCELLENCE Road transport throughout the national territory. General cargo, special and indivisible cargo.

Since 2002 www.cootabs.com.br 11 40298746 • 11 40283179

Beverage

HEINEKEN Group

IMPACTS OF THE PANDEMIC Last year, the HEINEKEN Group

Good) action also helped bars and restaurants across Brazil to face the

directed efforts on mitigating the

enormous challenge posed by social

impacts of the COVID-19 pandemic.

distancing. In total, the initiative

The Company considered taking

transferred more than $3 million to

care of its personnel as a priority and

more than seven thousand bars.

therefore, implemented a series of

“Bars and restaurants are crucial for

support actions for employees and

the Brazilian economy and for our

their families. These actions included

Company. For this reason, we help our

the immediate work leave of people

customers in all the countries in which

belonging to the risk group and

we operate”, completes Oliveira.

access to a Health team available 24 hours a day. To support society and business

The Company also donated $850,000, which was doubled by the National Social Development

partners, several initiatives and

Bank (BNDES), totaling $1.7 million,

unprecedented partnerships have

for the opening of four oxygen

emerged. For example, 16 thousand

plants in the country, in addition

liters of alcohol originated from

to donating equipment and IPE

breweries were donated to Unilever

for 40 philanthropic hospitals in

and transformed into hand sanitizers

critical condition. “We allocated the

to support the hygiene routine

sponsorship budget of Rock in Rio,

of families in socially vulnerable

which has been postponed, for this

communities all over Brazil.

important action”, explains Oliveira.

The “Brinde do Bem”(Gift of

w w w.the b os tonb r.com

The payment solution for those who don’t want to live in the past Paying for supplies with Ticket Log is more practical, modern and secure. Through the Minha Mobilidade app, payment for fuel is made by cell phone and does not require the use of a physical card. In addition to being practical, the Digital Payment reduces physical contact, bringing more security to everyone. And for Heineken, paying digital is a criterion when it comes to fueling.

Pagamento Digital Ticket Log

www.ticketlog.com.br

www.ticketlog.com.br/fale-conosco

PROFESSIONAL CAREER www.facchini.com.br

Graduated in Electrical Engineering from Universidade Estadual do Rio de Janeiro, Daniel de Oliveira admits that, since an early age, he knew that his career would be more focused on business than related to a purely technical or specialized vision of the college certificate. Following this prediction, his education did not stop there. First, he got a post-graduate degree in Business Management from IBMEC (Brazilian

June 2021

HEINEKEN Group

Beverage

Institute of Capital Markets); then an MBA in Finance from INSPER (Institute of Education and Research); a continuing education course in Logistics and Supply Chain from MIT (Massachusetts Institute of Technology); as well as a course on Omnichannel and Trade Marketing at Fundação Getúlio Vargas. “And this year I am starting a new MBA in Digital Business at Universidade de São Paulo - USP”, added Oliveira. Throughout this path, the Logistics

FOUNDED:

1873 INDUSTRY:

BEVERAGE

Officer has carried a respected background, having worked for TV Globo, AB-Inbev where his knowledge and experience with

WEBPAGE: www.heinekenbrasil.com.br

logistics matured -, L’Oréal and, for the past six years, for the HEINEKEN Group. “My main award is to be able to build

great teams in this Company and to be able to see them grow both personally and professionally, in an inclusive and collaborative work environment, where everyone has the psychological security to express an opinion and positively contribute to our result”, concludes Oliveira.

w w w.the b os tonb r.com

High

standards and flexibility combined into success

The Krispy Kreme franchise in Panama makes the most out of the global support from the company’s headquarters and brings its own creative twist, delivering astonishing results Produced by Jassen Pintado

Written by Mateo Rafael Tablado

Interviewee Eduardo Escobar, General Manager of Krispy Kreme in Panama

Food

Krispy Kreme

he Krispy Kreme

purchase Krispy Kreme products. This

brand was created

earned Krispy Kreme Panama the Best

more than 80 years

Opening Worldwide award in 2017, on

ago in North Carolina, behalf of the company’s headquarters. with the original

“This event thrusted us into the

glazed donut as

news for weeks after the opening,”

its cornerstone.

commented Eduardo Escobar, General

Throughout the years, Manager of Krispy Kreme in Panama.

the company’s expansion has led to presence in more than 35 countries. The successful run for the Krispy Kreme franchise in Panama began with

leadership Originally from El Salvador, Eduardo

the opening of its first store in 2017,

Escobar earned a Bachelor’s degree

located in the Costa del Este exclusive

in Marketing from Dr. José Matías

residential area. Five years later, Krispy

Delgado University, in his home

Kreme has nine stores in Panama City.

country. Escobar also obtained an

Before the first location opened its

MBA from the Francisco de Vitoria

doors, the Bárcenas Group worked for

University (Madrid, Spain). His body

two years in preparation to launch the

of work includes stints in industries

brand after obtaining authorization on

such as real estate, advertising and

behalf of Krispy Kreme to operate the

for global brands such as Pizza Hut

franchise in Panama.

(in El Salvador and Guatemala), KFC

The store’s opening attracted lines of 500 to 600 customers, eager to

Creative, experienced

June 2021

(Guatemala) and for Krispy Kreme, in Panama.

Food

Krispy Kreme

Our specialty is creating experiences, making donuts and selling them - Eduardo Escobar, General Manager for Krispy Kreme in Panama

w w w.the b os tonb r.com

Krispy Kreme

Food

Besides the Best Opening Worldwide award in 2017 and a “Melonhead” for

Krispy Kreme is no different

achievements in innovation -both from

from other franchises in regards to

Krispy Kreme-, Escobar was selected

keeping every single detail consistent

by Central America’s “Estrategia y

with the brand’s concepts besides

Negocios” magazine as one of the

product quality.

100 leaders in marketing for this

Standards and flexibility

But the brand’s flexibility allows

territory after introducing Krispy

blending with local culture to

Kreme in Panama.

improve its positioning, allowing also

June 2021

Food

Krispy Kreme

adaptations into local vernacular along

took place in popular places in town,

other efforts contributing to reaching

shopping centers, points of interest,

the brand’s target audience.

plazas, busy streets and avenues.

One of the brilliant strategies linking the brand with the city of Panama’s inhabitants was the activation

A timely, transparent operation The joy for Krispy Kreme products

campaign in which entire boxes filled

lies in its freshness, the bakery

with products derived from new hires’

delivers new products twice a

training sessions were given away. This

day (mornings and evenings),

w w w.the b os tonb r.com

“Strategic Creativity for your Supply Chain” 4M Food Solutions is a new business, 100% Panamanian, that with the energy, creativity, and experience of its founder, Miguel Quintero, will surely conquer new challenges within the segment of Food Service focusing on the 4M’s of the industry – Money, Market, Menu and Management. It is a great proposal with personalized solutions for each client, providing safety and an excellent service. Follow us: 4mfoodsolutionspty mquintero@4mfoodsolutions.com www.linkedin.com/company/4mfoodsolutions

Miguel Quintero CEO of 4M Food Solutions

Perfíl de Proveedor

N u m b e r o f E m p l o ye e s : 12

Ye a r E s t a b l i s h e d : 2021

Industr y: Logística y Distribución

Main Ser vices: S e r p r o ve e d o r d e t o d a l a c a d e n a d e s u m i n i s t r o d e t u n e g o c i o (c o m p r a s , i m p o r t a c i ó n , a l m a c e n a j e , ve n t a s y d i s t r i b u c i ó n) . ¡ S o l o d e d í c a t e a ve n d e r !

Recent Projects: Incorporación a nuestro por tafolio de clientes ser el operador logístico en Panamá de la franquicia internacional Krispy Kreme

President: M i g u e l Q u i n te r o Email: m q u i n te r o @4 m f o o d s o l u t i o n s .c o m

Food

Krispy Kreme

guaranteeing freshness to every

developed hidden stores which

customer.

increased coverage for delivery orders.

Most of the Krispy Kreme locations

The strategy consisted in renting

open to the public are also bakeries,

low-cost properties where finished

and customers can take their children

products are delivered every day and

to witness the production process

set up to prepare beverages from

before buying just-baked products.

the menu without being open to the

Bakery stores display a “Hot Now”

public. These locations are intended

neon sign, letting customers know

for delivery-only purchases.

that doughnuts are just leaving the production line.

The dark kitchen strategy earned an award for innovation from the brand’s headquarters in early 2021.

Dark kitchen, an award-winning strategy Krispy Kreme’s headquarters also displayed its flexibility by allowing

Centralized supply for quality control Consumables and materials for

the Panama franchise to run its “dark

preparation of Krispy Kreme products

kitchen”, a model which -with more or

are centralized in the company

less variations, even in the concept’s

headquarters in North Carolina,

name- has gained popularity in the

ensuring the best available ingredients

industry. The Panamanian operation

for each donut’s production. Global

w w w.the b os tonb r.com

Krispy Kreme

Food

orders are collected and sent on

the same quality in every market for

consolidated freight in high volumes.

product quality, brand identity and

The company deals directly with

other matters.

suppliers, which results in all ingredients being imported into

Each department in every country can access the staff at the

Panama. Making these goods reach its headquarters directly to deal with final destination is a different matter. “In this part is where local strategic

specific subjects in every area. The data exchange is a key

partners rise to the occasion, as

aspect, as the company shares

it happens with our raw material

specific KPIs monthly, with leading

distributor. Our specialty is creating

markets exchanging information to

experiences, making donuts and

be applied in countries with room

selling them, theirs is logistics,” the

for improvement in certain aspects,

executive explained.

adding to best practices. This way, information does not flow only

Global support network As well as global standards are carefully maintained as a brand, in the same way Krispy Kreme offers wide

between headquarters and global locations, but also among operations in each country. “We are able to propose pilot

support in every area to its affiliates,

programs, and if one of them works,

be it training, marketing, operations,

then these are escalable at a global

human resources and others, including level; like the dark kitchens, a program location architecture, maintaining

June 2021

we were authorized to test-run, it

Krispy Kreme

Food

The challenge for ourselves is to innovate, and reinvent ourselves continuously - Eduardo Escobar, General Manager for Krispy Kreme in Panama

w w w.the b os tonb r.com

Krispy Kreme

June 2021

Food

Krispy Kreme

The dark kitchens worked, we earned an award,

and now it’s going to be implemented worldwide - Eduardo Escobar, General Manager for Krispy Kreme in Panama

worked, we earned an award, and

Kreme Panama first reopened

now it’s going to be implemented

once a week, then twice a week,

worldwide,” Escobar declared.

until the operation could run on a daily basis again.

Surpassing the pandemic Consequences from COVID19 were

Within the company, some movements contributed to discovering

felt worldwide. Panama stands out for

new skills within the hired staff, which

having enforced very strict measures,

shares a commitment to pull together

including a six-month quarantine when through difficult times and has the pandemic just began. Compliance with these measures

positively transformed some habits. “The pandemic contributed to

implied a halt in operations until the

reinventing ourselves as a company,

government began to allow a gradual

to reinvent processes, to reinvent our

opening to essential activities. Krispy

structure,” the executive added.

w w w.the b os tonb r.com

Krispy Kreme

Food

New hires with a purpose Krispy Kreme’s support to its

the pandemic, and the company stepped up to make sure the entire

personnel in Panama is displayed

staff could take home that same

with actions going farther than

amount of money.

existing commitments by law. The

But probably the most notable

company has gone the extra mile for

contribution Krispy Kreme provides

employees that also deliver an extra

to its staff is the future plans for new

effort. One of these examples came

hires, considering mid- and long-

when not every employee qualified for

term paths. The company plans

government’s stimulus payment during the possibility of climbing to new

June 2021

Food

Krispy Kreme

All ingredients are supplied f ro m t h e b ra n d’s headquar ters, ensur ing product qualit y wor ldwide

positions since prospect evaluation

strength and heart lies within

and hiring. This strategy has delivered

the people working for us,”

valuable results not only in operational

Escobar commented.

positions, but also for management roles, as there are team members who have reached mid-management

Expansion and challenges Beyond previously-set goals, the

positions after entering the company

pandemic became a game-changer

two levels below.

in every industry. In Panama’s case,

“The company has a focus on its staff, we know that the company’s

Krispy Kreme’s strongest competitor, precisely in the doughnut specialty,

w w w.the b os tonb r.com

Aloha Table Service and Quick Service are easy to use We offer advanced solutions that reduce POS training time. Increase your restaurant’s efficiency while maximizing the value of your investment. ADVANTAGES • Advanced built-in redundancy - prevents loss of accounts and equipment misconfiguration • Each team has the ability to operate autonomously in the event of a server crash (offline) • Easy restore mode (online) • Multi-warehouse inventory, through the NBO cloud application. • Real-time management reports with mobile access from your cell phone using the Pulse and Insight cloud applications • Graphical user interface: configurable menu, order entry and automatic modifiers • Simple charges, mixed or split bills • On-screen keyboard for special instructions • Different input options such as card, secret code and bimetric

Integrated System Technologies, Inc. Santa Maria Business District, Torre Argos Telephone: (507) 303-5555 • www.istech.com.pa e-mail: ventas@istech.com.pa

closed its operations countrywide,

production level. This goal is being

which does not necessarily translate

achieved successfully.

into good news, since it was also a global brand. This drove Krispy

expanding the business along

Kreme Panama into setting a series of

Panama, going beyond the nine stores

challenges in which its main reference

currently operating in the country’s

is its own operation.

capital.

On one side, a 100% recovery plan was set for 2021, reaching the same

And the other goal is to keep

June 2021

The management’s vision is to keep evolving, coming up with better

Krispy Kreme

Food

K r ispy K reme creates devel opment p lans fo r new hi res

w w w.the b os tonb r.com

Krispy Kreme

Food

The company has a focus on its staff, we know that the company’s strength and heart lies within the people working for us - Eduardo Escobar, General Manager for Krispy Kreme in Panama

June 2021

Food

FOUNDED:

1937 (in the U.S.)

INDUSTRY:

Food WEBPAGE: www.krispykremepanama.com

ideas to remain in the market as a relevant, appealing brand, far from believing that less competition will turn them into the only option for consumers. “The challenge for ourselves is to innovate and reinvent ourselves continuously,” concluded Eduardo Escobar, General Manager for Krispy Kreme in Panama.

w w w.the b os tonb r.com

Digitization-led logistics

Produced by Jassen Pintado Interviewee Carlos Caratachea, Supply Chain Director for Danone México

Danone México

Food

A complete operation willing to develop, obtain and make the most from the best available resources, enabled to get to know clients, ease their access to products and achieving their satisfaction while benefiting the company, its partners and suppliers

ith more than a

contributing to consumers’

century since it first

diet and nutrition.

opened for business in Europe, Danone

at 7th place worldwide, performing

established a solid

a key role in the company’s global

presence around

business strategy.

the world in the dairy products and drinking water industries. The Danone group set foot in Mexico almost half a century ago and has strengthened its leadership through an important

Danone’s operation in Mexico ranks

SOLID NATIONWIDE OPERATIONS

The brands managed by Danone in Mexico are grouped into three business units: • Essential Dairy Products (EDP)

product portfolio, fulfilling the mission

and plant-based products: Activia,

of bringing health through food and

Bene G, Danmix, Danone, Danonino,

hydration to the most possible people.

Danup, Danette, Dany, Oikos, Vitalínea,

Also, Danone has established a solid

YoPro and Leche de Origen Danone

reputation as a reliable household

(milk), all of these are dairy products,

name as a result of the highest quality

besides the Silk brand of coconut, oat,

standards shared by its products,

rice and soy beverages.

Junio 2021

Food

Danone México

• Bonafont: One of Mexico’s

2020 Sustainability Prize from the

beloved brands of quality drinking

Transportation Innovation Week, for

water, available in sizes from 20oz.

the first electric refrigerated truck

to 340oz.

prototype. In 2017 and 2019 the company was awarded the National

• Bonafont en Tu Casa (home delivery service): Bonafont water

Prize for Logistics. The first of these for using a natural gas-fueled delivery

straight to Mexican households through fleet and a strategy optimization in the Greater Mexico City area, and the recyclable and returnable bottles in 45oz. and 83oz. sizes.

second time for their control tower app. During the last five years, Danone’s

Danone supplies nearly 300,000

facilities have been reconditioned

clients involved in the retail industry,

to guarantee service and supply for

besides convenience store chains and

consumers nationwide.

supermarkets. The company has 45 facilities nationwide. Danone’s almost 1,000 delivery routes serve approximately 50,000 clients every day. Danone’s plant in Irapuato, Guanajuato is the group’s largest yoghurt plant in Latin America and in recent years has earned important accolades, such as the

“100% of these facilities were conditioned to support the company’s organic growth and innovation strategy,” said Carlos Caratachea, Supply Chain Director for Danone México. PROVED EXPERIENCE IN EVERY DEPARTMENT

Caratachea, a biochemical engineer, graduated from ITESM (Monterrey

w w w.the b os tonb r.com

Danone México

Food

Institute of Technology and Higher

Besides all the awards obtained in

Education) - Queretaro Campus.

Danone, as well as the Total Productive

His wide experience in the food

Maintenance award, from the Japan

and beverage industry has taken

Institute of Plant Maintenance for

Caratachea to leading companies such Unilever’s Tultitlan plant, in 2020 as Jumex, Jugos del Valle, Comedores Caratachea became recipient to the Industriales, Coca-Cola FEMSA and

Eminence in Logistics award, on behalf

Unilever, where he has performed in

of the Soy Logístico association.

areas such as production planning,

“I never accomplished any result by

materials, demand, quality control,

myself, I always did it with help from

warehouse management (both for

focused, disciplined teams, striving

finished products and raw materials),

for ‘how should we’ ways to achieve

systems and distribution, among

results,” the executive declared.

others, obtaining knowledge about every link in the supply chain. Caratachea arrived at Danone in

One of the supply chain’s main traits

2005. Before being named Supply

at Danone Mexico is the willingness

Chain Director in mid-2020, he was in

to explore, learn and include new

charge of nationwide Distribution and

technologies enabling them to ease

Storage for five years, and from 2012

tasks, save and improve results, thus

to 2016 he led the production plant at

leading to increase the value chain.

Irapuato to be the best plant during

TECH DRIVEN

Danone’s investments in disruptive

five straight years among 140 Danone

technologies, such as smartwatches,

plants worldwide.

RFID and warehouse management

Junio 2021

Danone México

Food

I’ve never accomplished any result by myself, I always did it with help from focused, disciplined teams, striving to achieve results Carlos Caratachea, Supply Chain Director for Danone México

w w w.the b os tonb r.com

ENTENDEMOS EL MOVIMIENTO

Gestionamos y digitalizamos las flotillas con telemetría e inteligencia artificial generando grandes beneficios para nuestros clientes Ahorro en su distribución. Incrementar productividad. Crear estrategias operativas eficientes. Prevenir accidentes. Optimizar la cadena de suministro Crear una cultura diferente en hábitos de manejo.

“Transformamos el movimiento en información útil para la toma de decisiones en sus flotillas”

www.gosmo.mx

Food

Supplier Profile

systems have been useful for inventory management, orders and also for digital research resulting in the detection of new clients. For planning and consumer service tasks, Danone relies on RPA for data

N u m b e r o f E m p l o ye e s : 82

Ye a r E s t a b l i s h e d : 2004

Industr y: Logistics

Main Ser vices: Te l e m e t r y, F l e e t M a n a g e m e n t a n d Fu e l M a n a g e m e n t w i t h e - w a l l e t

R e c e n t P r o ye c t s : C o n t r o l To w e r w i t h D a n o n e , D i g i t a l i z a t i o n o f distribution and supply chains, cold chain control, control of pharmaceutical fleets, c o m m e r c i a l a n d d i s t r i b u t i o n f l e e t s , p r ov i d i n g a fully managed end-to-end ser vice

P r e s i d e n t /C E O : J o a q u í n B e r n i We n n e ke r s

extraction and analytics. “We’ve thrusted the use of technology to simplify tasks and improve our service and savings indexes,” Caratachea explained. Digital technologies in vehicles and devices have made operations easier, providing delivery workers predetermined routes, designed according to each day, schedule and other conditions in their area, aligned with the control tower, which not only monitors delivery times, but also offers support in client geolocalization. The control tower allows making decisions to plan routes and delivery times

We b p a g e w w w.g o s m o. m x

according to possible traffic conditions

w w w.the b os tonb r.com

Danone México

Food

The “Proyecto Ma rga r ita” strategy helps smal l mi lk producers in the Jal isco Highlands

such as temporary road restrictions,

in possible unscheduled stops in the

roads under construction or repairs

delivery route.

and traffic accidents, among other critical events, in real time, protecting

understanding of what the market

operational continuity.

offers to create solutions which

Currently, the Danone fleet is working with new devices that not only share the vehicle’s location, but also its temperature and built-in photosensors detect cargo door openings involved

“We are evolving toward an

Junio 2021

become sustainable,” the executive declared. STRATEGIC PARTNERS AND SUPPLIER DEVELOPMENT

Creating synergies and establishing

Food

Danone México

collaboration programs is a key factor

solutions. There’s a willingness to

for Danone Mexico. The main goal of

explore new business opportunities,”

working hand in hand with large retail

Caratachea commented.

chains is finding solutions able to

On the other hand, there are

optimize supply while reducing costs.

suppliers evolving into levels of

The company has strong relationships

highly specialized collaboration.

with Ferrero Rocher and Mars in

The company that first supplied a

logistics and product delivery.

monitoring system for Danone’s trucks

“The most important aspect is the creation of mutually beneficial

is currently in charge of Danone’s control tower. Freight trucks with two

w w w.the b os tonb r.com

Danone México

Food

decks and dedicated freights are a

propose bring business opportunities,”

result of built trust after accomplished

the executive explained.

goals and the vision of economy of scale and volume sales. In fact, the refrigerated electric truck -which already earned a prize- was a Danonedriven collaboration between a truck manufacturer, a car body maker, the refrigeration system supplier and the

GLOBAL SUPPORT FOR ONE OF THE BEST MARKETS

Being part of a global corporation like Danone implies aligning and following determined standards, as well as fulfilling its commitments to

financing entity. The company also

subjects such as the environment,

models.

having multiple resources available

shares close relationships with startups health and sustainability. On the other hand, this also means as a reference about different operation A common trait about these and other suppliers and their relationship

to share experiences and success

with Danone in Mexico is their vision

stories to improve best practices.

to create high-value, appealing, sustainable and solid strategies. “Danone stands out for venturing

which help every operation worldwide

Support from the global headquarters also includes digital resources such as the “Campus X”

into investments with support and

e-learning platform, which offers

collaboration from local suppliers.

training sessions in different topics

They’ve helped us with their flexibility

such as quality, R&D, production,

and willingness to take steps along

supply chain and sales, among others.

with us, because the solutions we

Each country’s operation is subject

Junio 2021

Danone México

Food

We’ve thrusted the use of technology to simplify tasks and improve our service and savings indexes - Carlos Caratachea, Supply Chain Director for Danone México

D a n o n e’ s p r o d u c t p o r t f o l i o i s compr ised of Essential Dai r y Products, Danone en tu Casa b o t t l e d w a t e r d e l i v e r y, a n d Bonafont bot tled water

w w w.the b os tonb r.com

Danone México

Danone’s commitment to sustainabi l it y is ca r r ied th rough ever y day actions based on its “OnePlanet. OneHealth.” vision

Junio 2021

Sector

Food

Danone México

Danone stands out for venturing into investments with support and collaboration from local suppliers.

They’ve helped us because we create business opportunities - Ing. Carlos Caratachea, Director de Cadena de Suministro de Danone México

to reviews, detecting improvement

becoming a safe and healthy space

areas and also to exchange resources

for its staff by conditioning its facilities

which are not in use in a certain

to comply with sanitary measures

country.

and preventive protocols, besides

“The support we have from the group arranging new operation models supported on technology, such is key to achieve our goals faster,” Caratachea declared.

as virtual meetings, new digital platforms for communication and

CHANGES DERIVED FROM COVID

Consequences derived from the

other resources alike. These conditions also resulted in

COVID global pandemic resulted

improvements in communication

in a flurry of new measures in

with clients and detecting a rising

businesses worldwide, and Danone

awareness in consumers about product

Mexico was no exception.

sizes from the data generated during

Danone’s operation was transformed, the quarantine period.

w w w.the b os tonb r.com

Danone México

Food

The p roduct del ive r y depar tment is furnished with the best dig ital resou rces, besides earning Danone an awa rd fo r the electr ic refr igerated tr uck p rotot ype

“COVID has led us into a more mature and complete operation, able to fulfill our clients’ and consumers’

individuals and the planet. In terms of sustainability, there’s been significant progress in efforts

expectations,” the executive explained. aimed at renewable energy, packaging, CORPORATE SOCIAL RESPONSIBILITY: CONTRIBUTING TO GROWTH

Both in Mexico and on a worldwide

water, regenerative agriculture and carbon footprint reduction, among other matters, as it actually happens with the company’s vehicle fleet, two

level, Danone engages in active efforts

cargo decks in trucks and reducing

to achieve its “OnePlanet. OneHealth”

the use of fossil fuels is focused on

ambition, focused on the wellbeing of

reducing the carbon footprint and other

Junio 2021

Food

Danone México

emissions. Also, the plant in Irapuato runs on wind power. Danone also runs important projects

Currently, more than 500 Mexican producers from the state of Jalisco have become small entrepreneurs,

which have become a transforming

or the Madre Tierra (Mother Earth)

force in its social environment,

program, a regenerative and

as it has been with the Margarita

sustainable agriculture program

program, a sustainable strategy

offering a significant increase in

favoring milk supply by developing

productivity to small producer

small producers who lacked the

communities with strawberry crops

proper technical advice to increase

in Maravatio, Michoacan.

and improve their production.

w w w.the b os tonb r.com

Danone México

Food

The “Madre T ier ra” prog ram benef its strawber r y c roppe r s i n Ma ravat i o, M i choaca n

Evolution and increasing digitization as a process facilitator Upcoming developments at Danone undoubtedly bring some kind of excitement amidst the evolution that

whom different distribution models are being developed, according to context and conditions. The arrival of the refrigerated vehicle becoming part of Danone’s distribution

the logistics and chain supply areas are network for smaller clients is servicing capable of displaying. The pandemic brought along new entrepreneurs that must be serviced and supplied, for

Junio 2021

a recently discovered sector which seems to grow. For Danone it is highly important to offer

Food

Danone México

variety in its portfolio with water and other products able to contribute to the transformation of Mexicans’ diet and for consumers aware of the products they use. Undoubtedly, it is expected that Danone will continue adopting digital resources and directing efforts toward reducing any environmental impact. “Driving green tech helps a lot, that’ll be here in upcoming years, more digitization producing data that enables us to serve what clients need and demand,” finalized Carlos Caratachea, Supply Chain Director for Danone Mexico.

FOUNDED: 1919 (in France) INDUSTRY: Dairy and plant products, drinking water WEBPAGE: www.grupodanone.com.mx

w w w.the b os tonb r.com

CONTINENTAL PRESTIGE for the development of construction in Honduras

Produced by Jassen Pintado Translated by Flávia Brancato Interviewee Luis Eduardo Tovar, CEO for Argos Honduras

Argos Honduras

Construction

A commitment to the development of better products that contribute to the sustainability and well-being of its different types of clients is the Argos hallmark

rgos is a

multinational Argos in 2013, through

multinational

a purchase valued at about US$ 275

company of

million. Argos Honduras generates

Colombian origin

more than 2,500 jobs, including direct

engaged in

and indirect jobs.

cement, concrete

In addition to the corporate offices

and aggregates

in Tegucigalpa, the capital city,

manufacturing.

the Argos Honduras operation is

Throughout 80 years, its presence

supported by a cement plant in

has spread in 16 countries of the

Comayagua, mills in Río Blanquito

Americas. In addition to being the

(city of Choloma) and San Lorenzo,

most important cement company in

and distribution centers located in the

Colombia and its relevance for the

latter and in San Pedro Sula.

whole region, Argos is the second

“We continue to promote innovation

largest concrete company and the

by specializing and improving our

fourth in cement in the United States.

portfolio to deliver extraordinary

The operation in Honduras has been solutions,” said Luis Eduardo Tovar, competitive in the country for almost forty years, and it became a part of the

102

June 2021

CEO for Argos Honduras. Tovar graduated in Business

Construction

Argos Honduras

¿Sabías qué es Argos Honduras?

Administration and Management from

positions. Tovar is a member of the

the University of Lincoln, England. He

Board of Directors of Camacol, an

holds a master’s degree in this field

association that groups together

from Emory University (Atlanta, USA)

companies and entities in the

and has taken different courses at

Colombian construction sector.

different institutions, including one at Harvard University (Massachusetts, USA). His career at Argos dates back

PARTICIPATION IN MOMENTOUS WORKS

In addition to the fact that

more than 15 years ago, where he

the products manufactured and

has held managerial and strategic

distributed by Argos Honduras are for

w w w.the b os tonb r.com

103

Argos Honduras

Construction

We continue to promote innovation by specializing and improving our portfolio to deliver extraordinary solutions to our clients - Luis Eduardo Tovar, CEO for Argos Honduras

104

June 2021

Construction

Argos Honduras

all types of works, such as residential

according to the project:

property construction and renovation, noteworthy are the major projects that

• General purpose cement

link the company with the creation of

• White cement

infrastructure and, therefore, with the

• Structural cement

country’s development.

• Cement for use in precast work

Argos took part in the construction

• Type I cement

of the CA-5 Highway, the Second Peripheral Ring of San Pedro Sula,

Noteworthy is the introduction,

the Southern Highway, the Palmerola

in the Honduran market, of ECO

International Airport and the new

Multipurpose Cement, Argos’ pride,

building of the Central Bank of

since it is environmentally friendly

Honduras, among other projects.

and contributes to a sustainable

“We have left our mark on Honduras’ construction model. This gray development by taking part in relevant hydraulic cement provides durability, infrastructure projects. We create high water retention and has good value and contribute to the country’s workability in mixtures. dynamic economy and development”, said the executive. PRODUCT VARIETY

Argos Honduras’ product offer

- The ECO Multipurpose production process uses renewable energy in the solar farm of Piedras Azules Plant,

is characterized by its variety,

reducing CO2 emissions by up to 40%

considering different purposes

as compared to other products.

w w w.the b os tonb r.com

105

Watch now:

Cement Mixing and Blending with MULTICOR®

Schenck Process is your business partner for cement and alternative fuels systems, maintenance, spare parts, and material testing services.

How we support ARGOS: • coal & kiln feeding • cement blending & mixing • weighing • reception • storage • conveying

www.schenckprocess.com/us

Supplier Profile

N u m b e r o f E m p l o ye e s : S c h e n c k P r o c e s s L LC h a s 72 2 e m p l o y e e s

Ye a r E s t a b l i s h e d : S c h e n c k P r o c e s s L LC w a s f o u n d e d i n 2 0 14

Industr y: Cement, gypsum, mining, chemicals, power generation, food, grain and agricultura, pet food, pharmaceuticals, plastics, rail, aggregate, Steel and non-ferrous metals

Main Ser vices: We i g h i n g , f e e d i n g , s c r e e n i n g , c o n ve y i n g , p u l ve r i z i n g , c l a s s i f i c a t i o n , t h e r m a l processing, automation and dust collection

R e c e n t P r o ye c t s : Coal Feeding Modernization. Calcined Clays and Cement Blending.

President: J ay B r ow n We b p a g e : w w w. s c h e n c k p r o c e s s .c o m /u s

Argos Honduras

QUALITIES OF STRATEGIC PARTNERS AND ASSOCIATES

When establishing relationships with its suppliers, Argos Honduras seeks their contribution to the company in topics such as efficiency, productivity, service and innovation. The company encourages the development of these strategic partners and promotes good practices in their interactions. “We seek to grow hand in hand with our suppliers. Our management seeks to build and strengthen relationships of trust”, stated Tovar. RESEARCH AND DEVELOPMENT

The constant search for unique

Construction

of-the-art technology and personnel trained for these tasks, working with the international standards of the ASTM (American Society for Testing and Materials). “We understand innovation, and within it Research and Development as the basis for our contribution to wellbeing, the core of the sustainability of our business and a catalyst for competitive strategy”, stated the CEO. ONLINE PRESENCE: CONSTRUYAMOS JUNTOS (LET’S BUILD TOGETHER) AND ARGOS ONE

When Argos Honduras established online platforms to optimize contacts

solutions and specialization in the

with its clients, the company achieved

product portfolio led Argos to create,

goals such as the automation

a long time ago, a Research and

of processes, the development

Development area and a concrete

of artificial intelligence models

laboratory, where new ideas are

and improvement of the general

developed and tested using state-

experience of its users by converting

w w w.the b os tonb r.com

109

them into clients.

consumers, builders, and foremen. It

Argos ONE is a digital solution

helps to find hardware stores close

where the client can place cement

to the user and their contact details,

orders and transactions easily, quickly

to budget the necessary material for

and safely. The platform permits

their work and to share new ideas for

to check the order status, make

construction and remodeling projects

payments and schedule product

as in a blog.

outputs. Currently, more than 40% of

“Providing updated information to

the cement orders are placed with the

our clients is generating awareness

company through Argos ONE.

to make better-built works, and

The Construyamos Juntos portal was launched in 2020 as a link between hardware stores, end

technology has enabled us to stay closer to them,” said Tovar.

Construction

Supplier Profile THE SUPPORT OF A CONTINENTAL NETWORK

One of the advantages of being a multinational company operating in 16 countries and territories is also a support network in which success N u m b e r o f E m p l o ye e s : 10

stories and good practices are shared. Cementos Argos has transversal excellence networks in areas such as

Ye a r E s t a b l i s h e d : A g o s t o , 2 0 17

Marketing, Logistics & Sustainability, among others, capable of generating

Industr y: Construction

Main Ser vices: Suministro de bentonita y polímero, y productos químicos industriales.

Recent Projects:

synergy. In the case of Argos Honduras, the contribution it provides to other countries and regions on topics like good practices in industrial safety,

A r b u c k l e R e s e r vo i r, W h a r t o n , T X ; S F P U C P l a n t , S a n Fr a n c i s c o , C A

occupational health, waste co-

P r e s i d e n t /C E O : Jeff Kissell

others, stands out.

We b p a g e : w w w. a m i c u s c d p.c o m

processing and solar energy, among “We have the support, positioning and reputation of a brand recognized in the continent,” said the executive.

w w w.the b os tonb r.com

111

Argos Honduras

HUMAN RESOURCES: SHARED VALUES AND PRACTICES

Argo’s work environment is characterized by inclusion, respect for diversity, right to free association, and the full development of people. All of this contributes to a sense of belonging, purpose and commitment to the organization. - As an extension of these and other practices, the Yo Prometo (I Promise) industrial security program, developed by the company, is also shared with suppliers. Yo Prometo promotes the prevention of occupational accidents and a culture of care. “We are working to consolidate a team capable of embracing change as an opportunity and creating shared value in collaborative environments,” said Tovar. SUSTAINABILITY AND VALUE CONTRIBUTION TO THE COMMUNITY

Argos’ efforts in the sustainability field have resulted in important recognition, such as being included

112

June 2021

Construction

Argos Honduras

We seek to grow hand in hand with our suppliers. Our management seeks to build and strengthen relationships of trust - Luis Eduardo Tovar, CEO for Argos Honduras

w w w.the b os tonb r.com

113

www.plasticos-modernos.com

info@plasticos-modernos.com

506 4700-6000

We have been supplying the Latin American, and the United States markets for 45 years with packaging solutions for the food industry, dishwashing paste, electronics, medical and logistics. We have been strategic partners of the Argos Corporation for 11 years with our Slips Sheets, generating significant savings in their production processes.

among the most sustainable

for Corporate Social Responsibility),

cement companies in the world,

among other accolades.

according to the Dow Jones Global

114

Argos Honduras Foundation has

Sustainability Index; it has also been

collaborated for seven years with

awarded the silver medal in the

different development programs in

S&P Global Sustainability Yearbook;

various communities. And in 2020,

the FTSE4Good recognition from

the company invested US$328,413

FTSE Russells; and, in Honduras,

in these initiatives, of which it directly

it has recently been recognized,

contributed US$195,010 and raised

for the second year in a row, as a

US$133,403 from third parties,

Socially Responsible Company by

generating benefits for more than

FUNDAHRSE (Honduran Foundation

23,000 people.

June 2021

Construction

Supplier Profile

In 2020, Argos Honduras’ community work provided support to the population during the COVID-19 pandemic and after the damage caused by hurricanes ETA and IOTA. The Pisos Saludables (Healthy Floors) program has been carried out since 2014, replacing dirt floors with concrete. This initiative has already benefited almost 1,900 families and improved the lives of nearly 10,000 people with the construction of more

N u m b e r o f E m p l o ye e s : 2 10

than 60,000m2 of surfaces. In terms of renewable energy, also

Ye a r E s t a b l i s h e d : A g o s to, 1976

in 2020, the company started the

Industr y: Pl a s t i c

the cement industry in Honduras, in

Main Ser vices: Pa c k a g i n g S o l u t i o n s

Argos Group company. This was a

President: Jack Liberman Ginsburg

the photovoltaic power plant is made

CEO: Gar y Liberman Lifshitz We b p a g e : w w w. p l a s t i c o s - m o d e r n o s .c o m

operation of the first solar farm in collaboration with Celsia - another giant step in terms of sustainability: up of 32,160 solar panels with a maximum capacity of 10.6 MW. Its power can provide up to 20% of the electricity consumption demand of the cement plant in Comayagua.

w w w.the b os tonb r.com

115

Pl ay

We provide solutions to pack your reason for being We contribute to the value chain of our clients, guaranteeing the supply with the agreed quality and service conditions; providing industrial packaging that facilitate the processes of packaging, distribution, storage, marketing and image of its products. www.sacosdelatlantico.com

info@sacosdelatlantico.com

(+502) 7929-0000

THE FUTURE

Argos Honduras assumes its

We will continue to contribute to improve the quality of life of

millions of people - Luis Eduardo Tovar, director general de Argos Honduras

116

June 2021

role in Honduras’ progress and is committed to contributing to the economic recovery of the country with construction of strategic projects, and to generating social value in different interest groups. The company has the material and human resources to create an increasingly specialized portfolio to get the clients’ preference.

Construction

Supplier Profile “We will continue to contribute N u m b e r o f E m p l o ye e s : 93 Ye a r E s t a b l i s h e d : J u l y, 2 0 0 4

to making the dreams of housing and better infrastructure come true, and to improve the quality of life of millions of people,” concluded Luis Tovar, CEO for Argos Honduras.

Industr y: Multi-ply paper packaging, f o r t h e d i f f e r e n t s e g m e n t s: C o n s t r u c t i o n , A n i m a l f e e d , Powd e r M i l k , S e e d s , C h e m i c a l s , e tc Main Ser vices: We p r ov i d e i n d u s t r i a l p a c k a g i n g t h a t f a c i l i t a te t h e p r o c e s s e s o f p a c k a g i n g , d i s t r i b u t i o n , s to r a g e , m a r ke t i n g , a n d i m a g e o f o u r c l i e n t s’ p r o d u c t s Recent Projects: D e s i g n a n d D eve l o p m e n t o f t h e p a p e r s a c k f o r t h e R i o B l a n q u i to Pl a n , A r g o s H o n d u r a s T h i s p r o j e c t wa s c a r r i e d o u t i n conjunction with Argos, from the p l a n n i n g , t h e o b j e c t i ve s , a n d t h e s c o p e , ex p e c te d o f t h e b a g , t h e c o n d i t i o n s that should be met, considering the operation, packaging equipment and p e r f o r m a n c e o b j e c t i ve s t h a t we r e ex p e c te d to b e a c h i eve d i n t h i s n ew o p e r a t i o n . T h e r e s u l t wa s a t a i l o rmade bag with optimal per formance. We c u r r e n t l y s u p p l y s a c k s f o r both operations in Honduras.

FOUNDED:

1945 INDUSTRY:

CONSTRUCTION WEBPAGE: honduras.argos.co

General Manager: Mauricio Castillo We b p a g e : w w w. s a c o s d e l a t l a n t i c o.c o m

w w w.the b os tonb r.com

117

Boston Business Review

w w w.thebostonbr.com