BBR | Magazine, May 2021 Edition

A warm atmosphere enclosed in the big city May 2021 | www.thebostonbr.com

BLACK BAMBOO ENTERPRISES (Argentina) High quality beef for export

GRUPO PETERSEN (Argentina) Benchmark for digital transformation in banking

ARGOS HONDURAS A partner for projects of any size

Ricardo Suárez, CEO of PROLEC

TAKING PART IN BRINGING ENERGY FOR AN

entire continent

WHO WE ARE Managing Director

Social Media Director

Jassen Pintado

Maria Elena Gastelum

Creative Director

Content Coordinator

Omar Rodríguez

Alicia Barrantes

Editor in Chief

Project Directors

Rafael Tablado

Ana Macfarland David Alarcon

Finance Director

Giuseppe Modenesi

Christina Schoch

Lucy Verde Marcelo Modenesi

EDITOR’S LETTER: May 2021

We are heading to the middle of 2021,

representative of one of its country’s most

as things seem to slowly return to what

acclaimed products: high-quality beef for

we knew before the last year or so. In

domestic and global consumption.

this edition we are covering Prolec,

Providing coverage to Argos’ operation in

which has become a very important

Honduras was a significant sample of what

player in the power supply industry in

gives this concrete company a competitive

the entire continent.

edge in the construction industry in the

From the Southern Hemisphere and

Americas. Up north, Soletanche Bachy

precisely from Argentina we found out

International is taking part in important

about Grupo Petersen’s breakthrough

projects displaying its outstanding

Digital Transformation for their four banks

resources and experience in foundations

across the country, setting a benchmark

and ground technologies,

in the entire region. Also from Argentina, Black Bamboo Enterprises is a proud

Enjoy!

Mateo Rafael Tablado, Editor in Chief at The Boston Business Review Email: rafael.tablado@thebostonbr.com

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3

TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

Focused on transforming opportunities to tangible benefits, with more than 30 years of experience consulting across 4 continents. Specializing in the development of profitability models and operational designs, considering industry best practices and leading information systems.

www.kfwconsultants.com

Content

HOSPITALITY

6.

A warm atmosphere enclosed in the big city

Excellence in solutions for electrical energy Ricardo Suárez, CEO of PROLEC

82.

ENERGY

22.

30.

48.

66.

FINTECH Technisys Engage and Delight Your Customers

CONSTRUCTION Argos Honduras Continental prestige for the development of construction in Honduras

FINANCE Grupo Petersen Developing the backbone for the digitization of banking

FOOD Black Bamboo Enterprises The mission to deliver the best meat to the global market

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A WARM ATMOSPHERE ENCLOSED

in the big city

The uniqueness of one of the most iconic places in New York blends into 1 Hotel Central Park, providing a welcoming environment amidst skyscrapers and sidewalks Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviewee Bernd Pichler, General Manager of 1 Hotel Central Park

N

t

Hospitality

1 Hotel Central Park

ew York is certainly one of the world’s top travel

destinations, hosting visitors

with different purposes, mainly

business and leisure; when traveling

229 guest rooms and suites. 1 Hotel Central Park is a 100% Carbon Neutral and LEED (Leadership in Energy and Environmental Design) certified property.

Barry Sternlicht, the 1 Hotel brand

with the latter in mind, the different

creator, knew this location had to

areas in town host attractions for a

capture the essence of Central Park

variety of tastes, but few as iconic as

and still blend with some downtown

Central Park, featured in films, TV, host

vibe to it.

to musical events and host also to New

“This hotel truly is nature-inspired

Yorkers and visitors who like this place

and you feel that calmness throughout

to take a walk, exercise, to have some

the entire building. There is no hotel

kind of contact with nature, or simply to

like us in Manhattan,” declared Bernd

lay down in the grass.

Pichler, General Manager of 1 Hotel

It is clear to see why Central Park

Central Park.

became the second location and the first property in New York City for 1 Hotels -the SH Hotels and Resorts

completed his education in hospitality.

brand-, which opened in August 2015.

His work for Langham Hotels took him

1 Hotel Central Park is located at

to Toronto (Canada), London (UK) and

the corner of 58th Street and Sixth

Valencia (Spain), where he opened his

Avenue, just a block south from Central

own restaurant.

Park, in an 18-story building, offering

8

Pichler was born in Austria, where he

May 2021

Afterwards, Pichler joined Fairmont

Hospitality

1 Hotel Central Park

This hotel truly is natureinspired and you feel that calmness throughout the entire building. There

is no hotel like us in Manhattan - Bernd Pichler, General Manager of 1 Hotel Central Park

Hotels & Resorts, working in Abu Dhabi

college programs in Canada, Spain, and

(UAE - United Arab Emirates) and

finally obtaining his Asset Management

different hotels across the USA.

certification at Cornell University.

Pichler also worked at the Ritz-

In Bernd Pichler being the general

Carlton Lake Tahoe before becoming

manager for its Central Park operation,

part of the SH Hotels & Resort by

1 Hotels counts with a highly-skilled

joining 1 Hotel Brooklyn Bridge in early

individual that shares company

2019. Pichler has combined work and

values such as a passion for nature,

continuing education having attended

sustainability and a healthy lifestyle.

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9

1 Hotel Central Park

Hospitality

“Either I found SH or SH found me,

indoors and outdoors. Central Park is

but no day feels like work if you love

just a few steps away to bring that sense

what you do, and at 1 Hotel Central Park

of being in the middle of nature with its

we do just that,”

unique scenery.

said the executive.

This same lush feel translates into the hotel, as its whole concept is inspired

A NATURAL REFUGE IN THE MIDDLE OF MANHATTAN Amidst all the concrete and the shadow of skyscrapers, 1 Hotel Central Park offers astounding surroundings

10

May 2021

by its surroundings, welcoming guests with a three-story exterior living green wall, and furnished with reclaimed, repurposed and recycled materials such

Hospitality

1 Hotel Central Park

as fallen twigs as ornament and wood

that are ideal for business meetings and

from New York City water towers.

social events, boasting floor to ceiling

The “Field House” is a very complete fitness center, open 24 hours and it’s

windows and views of Central Park.

Award winning Chef Johnathan

furnished with the best equipment for

Waxman brings his farm-to-fork cooking

exercise and yoga, and counts with

to Jams Restaurant and Bar. Executed

expert coaches and trainers for personal

by Executive Chef Ginger Pierce, these

sessions.

seasonal menus are offered through

Among other amenities, the hotel offers nature infused, flexible spaces

in-room dining and also as customized menus for meetings and events.

Cent ra l Pa r k i s not fa r not on ly i n d i stance, but al so in concept

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11

1 Hotel Central Park

Nature accents are a presence i n eve r y accommodation

12

May 2021

Hospitality

Hospitality

1 Hotel Central Park

FOOD & BEVERAGE Meals and refreshments available in 1 Hotel Central Park are not an afterthought, as the food and beverage programming is aligned with the brand’s principles about minimizing waste and plastic use.

Ingredients are sourced from local vendors, offering seasonal menus at Jams, the 100-seat restaurant and

guests and our neighbors are aware and involved,” said Pichler.

THE OPPORTUNITY OF REOPENING The shutdown caused by the COVID19 pandemic brought along terrible consequences in every line of business, and it especially affected the travel and lodging industry.

For 1 Hotels, taking care of its staff

bar also from Waxman, showcasing

in each location is a priority. 1 Hotel

market-fresh, organic ingredients. Once

Central Park was one of the first

reopening after the pandemic shutdown, midtown hotels to reopen last fall, Jams is offering exciting new dishes and doing the best to bring back to work a patio on 6th Avenue.

as many team members as possible.

Last October, 1 Hotel Central Park

After weekend travel returned to the

opened Jams Café, a new concept for

“Big Apple”, weekday lodging is also

guests and locals to enjoy. Executive

increasing, which means more team

Chef Ginger Pierce created a Jar Return

members are being called back to work

Program, reducing waste en route to a

at the hotel.

reusable, zero waste carry out system with rewards for guests.

“It is important that we continue to

“Guests are consistently commenting on how warm and genuine our team members are: like-minded individuals,

evolve our footprint and celebrate ‘day

passionate about the same core values,

life’ in the community and make sure

sharing them with our guests and

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13

1 Hotel Central Park

Hospitality

among ourselves,” the general

Additionally, SH Hotels & Resorts

manager commented.

properties are among the first hotels in the world to become Sharecare

SHARECARE HEALTH SECURITY VERIFIED® WITH FORBES TRAVEL GUIDE

Health Security VERIFIED® with Forbes Travel Guide, a comprehensive facility

Commitment to its personnel’s health

verification ensuring guests to book with

and safety has taken 1 Hotel Central

confidence of places with the proper

Park, as every other brand’s properties,

health and safety procedures.

to create the Director of Environmental

“We are also looking forward to

Health & Safety role, in charge of the

welcoming back our loyal and new

implementation and surveillance of new

guests that were not able to travel this

procedures and safety protocols.

past year,” added Pichler.

No day feels like work if you love what you do and at 1 Hotel

Central Park we do just that - Bernd Pichler, General Manager of 1 Hotel Central Park

14

May 2021

1 Hotel Central Park

Hospitality

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15

1 Hotel Central Park

Hospitality

1 Hotel Central Pa r k of fe r s fu r nishings fo r any k ind of meeting

THE DRIVE TOWARD SUSTAINABILITY The 1 Hotel brand bases all design, construction and operation in five

At 1 Hotel Central Park, an intelligent guest room energy management system

pillars: environmental impact, advocacy,

with motion and infrared sensors was

education and engagement, health

installed. This system allows HVAC

and wellbeing, and food and beverage

systems to go into “set back” mode

responsibility. And in 2020, 1 Hotels

based on area occupancy.

directed efforts to increase sustainability

16

and reduce energy consumption.

May 2021

This system is fully integrated into

1 Hotel Central Park

Hospitality

Pr ivate events i n a unique set ting a re possible at 1 Hotel Cent ra l Pa r k

the front desk property management

offset the climate impact of their stay

system, allowing the HVAC system

by donating their reward dollars toward

to go into an energy savings mode

carbon offset projects.

depending on the sold/unsold status of rooms.

Also, 1 Hotels just announced.

And besides the multiple options for public transportation New York City has to offer, 1 Hotel Central Park has an

MISSION by SH™: a cause-driven

Audi e-tron electric vehicle available for

rewards program that allows guests to

guests to use within a 15-block radius.

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17

1 Hotel Central Park

Hospitality

We are constantly updating and improving our efforts to drive our mission of sustainability forward - Bernd Pichler, General Manager of 1 Hotel Central Park

18

May 2021

1 Hotel Central Park

Hospitality

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1 Hotel Central Park

We are focused on our positive comeback as

business continues to come back to New York City

- Bernd Pichler, General Manager of 1 Hotel Central Park

“We are constantly updating and improving our efforts to drive our mission of sustainability forward,” said the executive.

COMING SOON...

The beauty of 1 Hotel Central Park is currently being upgraded, as the building’s top floor is to undergo a renovation that will include brand new rooms and suites with patios with unparalleled views of Central Park.

“We are focused on our positive comeback as business continues Locally-sourced seasonal products are the backbone of t h e h ote l’s m e n u s

20

May 2021

to come back to New York City,” concluded Bernd Pichler, General Manager of 1 Hotel Central Park.

Hospitality

FOUNDED:

2015 INDUSTRIY:

HOSPITALITY LOCATION:

NEW YORK WEBPAGE: www.1hotels.com/central-park

Meals at Jams are also focused on concepts such as sustainabi l it y and the use of organic ing redients

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21

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Te c h n i s y s

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May 2021

• A banking as a service offering to other fintechs.

FinTe c h

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Foto por Firmbee.com

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25

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26

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Te c h n i s y s

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27

Te c h n i s y s

28

May 2021

FinTe c h

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29

CONTINENTAL PRESTIGE for the development of construction in Honduras

Produced by Jassen Pintado Translated by Flávia Brancato Interviewee Luis Eduardo Tovar, CEO for Argos Honduras

Argos Honduras

Construction

A commitment to the development of better products that contribute to the sustainability and well-being of its different types of clients is the Argos hallmark

A

rgos is a

multinational Argos in 2013, through

multinational

a purchase valued at about US$ 275

company of

million. Argos Honduras generates

Colombian origin

more than 2,500 jobs, including direct

engaged in

and indirect jobs.

cement, concrete

In addition to the corporate offices

and aggregates

in Tegucigalpa, the capital city,

manufacturing.

the Argos Honduras operation is

Throughout 80 years, its presence

supported by a cement plant in

has spread in 16 countries of the

Comayagua, mills in Río Blanquito

Americas. In addition to being the

(city of Choloma) and San Lorenzo,

most important cement company in

and distribution centers located in the

Colombia and its relevance for the

latter and in San Pedro Sula.

whole region, Argos is the second

“We continue to promote innovation

largest concrete company and the

by specializing and improving our

fourth in cement in the United States.

portfolio to deliver extraordinary

The operation in Honduras has been solutions,” said Luis Eduardo Tovar, competitive in the country for almost forty years, and it became a part of the

32

May 2021

CEO for Argos Honduras.

Tovar graduated in Business

Construction

Argos Honduras

¿Sabías qué es Argos Honduras?

Administration and Management from

positions. Tovar is a member of the

the University of Lincoln, England. He

Board of Directors of Camacol, an

holds a master’s degree in this field

association that groups together

from Emory University (Atlanta, USA)

companies and entities in the

and has taken different courses at

Colombian construction sector.

different institutions, including one at Harvard University (Massachusetts, USA). His career at Argos dates back

PARTICIPATION IN MOMENTOUS WORKS

In addition to the fact that

more than 15 years ago, where he

the products manufactured and

has held managerial and strategic

distributed by Argos Honduras are for

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33

Argos Honduras

Construction

We continue to promote innovation by specializing and improving our portfolio to deliver extraordinary solutions to our clients - Luis Eduardo Tovar, CEO for Argos Honduras

34

May 2021

Construction

Argos Honduras

all types of works, such as residential

according to the project:

property construction and renovation, noteworthy are the major projects that

• General purpose cement

link the company with the creation of

• White cement

infrastructure and, therefore, with the

• Structural cement

country’s development.

• Cement for use in precast work

Argos took part in the construction

• Type I cement

of the CA-5 Highway, the Second Peripheral Ring of San Pedro Sula,

Noteworthy is the introduction,

the Southern Highway, the Palmerola

in the Honduran market, of ECO

International Airport and the new

Multipurpose Cement, Argos’ pride,

building of the Central Bank of

since it is environmentally friendly

Honduras, among other projects.

and contributes to a sustainable

“We have left our mark on Honduras’ construction model. This gray development by taking part in relevant hydraulic cement provides durability, infrastructure projects. We create high water retention and has good value and contribute to the country’s workability in mixtures. dynamic economy and development”, said the executive.

PRODUCT VARIETY

Argos Honduras’ product offer

- The ECO Multipurpose production process uses renewable energy in the solar farm of Piedras Azules Plant,

is characterized by its variety,

reducing CO2 emissions by up to 40%

considering different purposes

as compared to other products.

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35

Watch now:

Cement Mixing and Blending with MULTICOR®

Schenck Process is your business partner for cement and alternative fuels systems, maintenance, spare parts, and material testing services.

How we support ARGOS: • coal & kiln feeding • cement blending & mixing • weighing • reception • storage • conveying

Follow us at:

Contact us: americas@schenckprocess.com

www.schenckprocess.com/us

Supplier Profile

N u m b e r o f E m p l o ye e s : S c h e n c k P r o c e s s L LC h a s 72 2 e m p l o y e e s

Ye a r E s t a b l i s h e d : S c h e n c k P r o c e s s L LC w a s f o u n d e d i n 2 0 14

Industr y: Cement, gypsum, mining, chemicals, power generation, food, grain and agricultura, pet food, pharmaceuticals, plastics, rail, aggregate, Steel and non-ferrous metals

Main Ser vices: We i g h i n g , f e e d i n g , s c r e e n i n g , c o n ve y i n g , p u l ve r i z i n g , c l a s s i f i c a t i o n , t h e r m a l processing, automation and dust collection

R e c e n t P r o ye c t s : Coal Feeding Modernization. Calcined Clays and Cement Blending.

President: J ay B r ow n We b p a g e : w w w. s c h e n c k p r o c e s s .c o m /u s

Argos Honduras

QUALITIES OF STRATEGIC PARTNERS AND ASSOCIATES

When establishing relationships with its suppliers, Argos Honduras seeks their contribution to the company in topics such as efficiency, productivity, service and innovation. The company encourages the development of these strategic partners and promotes good practices in their interactions.

“We seek to grow hand in hand with our suppliers. Our management seeks to build and strengthen relationships of trust”, stated Tovar.

RESEARCH AND DEVELOPMENT

The constant search for unique

Construction

of-the-art technology and personnel trained for these tasks, working with the international standards of the ASTM (American Society for Testing and Materials).

“We understand innovation, and within it Research and Development as the basis for our contribution to wellbeing, the core of the sustainability of our business and a catalyst for competitive strategy”, stated the CEO. ONLINE PRESENCE: CONSTRUYAMOS JUNTOS (LET’S BUILD TOGETHER) AND ARGOS ONE

When Argos Honduras established online platforms to optimize contacts

solutions and specialization in the

with its clients, the company achieved

product portfolio led Argos to create,

goals such as the automation

a long time ago, a Research and

of processes, the development

Development area and a concrete

of artificial intelligence models

laboratory, where new ideas are

and improvement of the general

developed and tested using state-

experience of its users by converting

w w w.the b os tonb r.com

39

them into clients.

consumers, builders, and foremen. It

Argos ONE is a digital solution

helps to find hardware stores close

where the client can place cement

to the user and their contact details,

orders and transactions easily, quickly

to budget the necessary material for

and safely. The platform permits

their work and to share new ideas for

to check the order status, make

construction and remodeling projects

payments and schedule product

as in a blog.

outputs. Currently, more than 40% of

“Providing updated information to

the cement orders are placed with the

our clients is generating awareness

company through Argos ONE.

to make better-built works, and

The Construyamos Juntos portal was launched in 2020 as a link between hardware stores, end

technology has enabled us to stay closer to them,” said Tovar.

Construction

Supplier Profile THE SUPPORT OF A CONTINENTAL NETWORK

One of the advantages of being a multinational company operating in 16 countries and territories is also a support network in which success N u m b e r o f E m p l o ye e s : 10

stories and good practices are shared.

Cementos Argos has transversal excellence networks in areas such as

Ye a r E s t a b l i s h e d : A g o s t o , 2 0 17

Marketing, Logistics & Sustainability, among others, capable of generating

Industr y: Construction

Main Ser vices: Suministro de bentonita y polímero, y productos químicos industriales.

Recent Projects:

synergy.

In the case of Argos Honduras, the contribution it provides to other countries and regions on topics like good practices in industrial safety,

A r b u c k l e R e s e r vo i r, W h a r t o n , T X ; S F P U C P l a n t , S a n Fr a n c i s c o , C A

occupational health, waste co-

P r e s i d e n t /C E O : Jeff Kissell

others, stands out.

We b p a g e : w w w. a m i c u s c d p.c o m

processing and solar energy, among “We have the support, positioning and reputation of a brand recognized in the continent,” said the executive.

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41

Argos Honduras

HUMAN RESOURCES: SHARED VALUES AND PRACTICES

Argo’s work environment is characterized by inclusion, respect for diversity, right to free association, and the full development of people.

All of this contributes to a sense of belonging, purpose and commitment to the organization.

- As an extension of these and other practices, the Yo Prometo (I Promise) industrial security program, developed by the company, is also shared with suppliers. Yo Prometo promotes the prevention of occupational accidents and a culture of care.

“We are working to consolidate a team capable of embracing change as an opportunity and creating shared value in collaborative environments,” said Tovar.

SUSTAINABILITY AND VALUE CONTRIBUTION TO THE COMMUNITY

Argos’ efforts in the sustainability field have resulted in important recognition, such as being included

42

May 2021

Construction

Argos Honduras

We seek to grow hand in hand with our suppliers.

Our management seeks to build and strengthen relationships of trust - Luis Eduardo Tovar, CEO for Argos Honduras

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43

www.plasticos-modernos.com

info@plasticos-modernos.com

506 4700-6000

We have been supplying the Latin American, and the United States markets for 45 years with packaging solutions for the food industry, dishwashing paste, electronics, medical and logistics. We have been strategic partners of the Argos Corporation for 11 years with our Slips Sheets, generating significant savings in their production processes.

among the most sustainable

for Corporate Social Responsibility),

cement companies in the world,

among other accolades.

according to the Dow Jones Global

44

Argos Honduras Foundation has

Sustainability Index; it has also been

collaborated for seven years with

awarded the silver medal in the

different development programs in

S&P Global Sustainability Yearbook;

various communities. And in 2020,

the FTSE4Good recognition from

the company invested US$328,413

FTSE Russells; and, in Honduras,

in these initiatives, of which it directly

it has recently been recognized,

contributed US$195,010 and raised

for the second year in a row, as a

US$133,403 from third parties,

Socially Responsible Company by

generating benefits for more than

FUNDAHRSE (Honduran Foundation

23,000 people.

May 2021

Construction

Supplier Profile

In 2020, Argos Honduras’ community work provided support to the population during the COVID-19 pandemic and after the damage caused by hurricanes ETA and IOTA. The Pisos Saludables (Healthy Floors) program has been carried out since 2014, replacing dirt floors with concrete. This initiative has already benefited almost 1,900 families and improved the lives of nearly 10,000 people with the construction of more

N u m b e r o f E m p l o ye e s : 2 10

than 60,000m2 of surfaces.

In terms of renewable energy, also

Ye a r E s t a b l i s h e d : A g o s to, 1976

in 2020, the company started the

Industr y: Pl a s t i c

the cement industry in Honduras, in

Main Ser vices: Pa c k a g i n g S o l u t i o n s

Argos Group company. This was a

President: Jack Liberman Ginsburg

the photovoltaic power plant is made

CEO: Gar y Liberman Lifshitz We b p a g e : w w w. p l a s t i c o s - m o d e r n o s .c o m

operation of the first solar farm in collaboration with Celsia - another giant step in terms of sustainability: up of 32,160 solar panels with a maximum capacity of 10.6 MW. Its power can provide up to 20% of the electricity consumption demand of the cement plant in Comayagua.

w w w.the b os tonb r.com

45

Cl

ic

k

to

Pl ay

We provide solutions to pack your reason for being We contribute to the value chain of our clients, guaranteeing the supply with the agreed quality and service conditions; providing industrial packaging that facilitate the processes of packaging, distribution, storage, marketing and image of its products. www.sacosdelatlantico.com

info@sacosdelatlantico.com

(+502) 7929-0000

THE FUTURE

Argos Honduras assumes its

We will continue to contribute to improve the quality of life of

millions of people - Luis Eduardo Tovar, director general de Argos Honduras

46

May 2021

role in Honduras’ progress and is committed to contributing to the economic recovery of the country with construction of strategic projects, and to generating social value in different interest groups.

The company has the material and human resources to create an increasingly specialized portfolio to get the clients’ preference.

Construction

Supplier Profile “We will continue to contribute N u m b e r o f E m p l o ye e s : 93 Ye a r E s t a b l i s h e d : J u l y, 2 0 0 4

to making the dreams of housing and better infrastructure come true, and to improve the quality of life of millions of people,” concluded Luis Tovar, CEO for Argos Honduras.

Industr y: Multi-ply paper packaging, f o r t h e d i f f e r e n t s e g m e n t s: C o n s t r u c t i o n , A n i m a l f e e d , Powd e r M i l k , S e e d s , C h e m i c a l s , e tc Main Ser vices: We p r ov i d e i n d u s t r i a l p a c k a g i n g t h a t f a c i l i t a te t h e p r o c e s s e s o f p a c k a g i n g , d i s t r i b u t i o n , s to r a g e , m a r ke t i n g , a n d i m a g e o f o u r c l i e n t s’ p r o d u c t s Recent Projects: D e s i g n a n d D eve l o p m e n t o f t h e p a p e r s a c k f o r t h e R i o B l a n q u i to Pl a n , A r g o s H o n d u r a s T h i s p r o j e c t wa s c a r r i e d o u t i n conjunction with Argos, from the p l a n n i n g , t h e o b j e c t i ve s , a n d t h e s c o p e , ex p e c te d o f t h e b a g , t h e c o n d i t i o n s that should be met, considering the operation, packaging equipment and p e r f o r m a n c e o b j e c t i ve s t h a t we r e ex p e c te d to b e a c h i eve d i n t h i s n ew o p e r a t i o n . T h e r e s u l t wa s a t a i l o rmade bag with optimal per formance.

We c u r r e n t l y s u p p l y s a c k s f o r both operations in Honduras.

FOUNDED:

1945 INDUSTRY:

CONSTRUCTION WEBPAGE: honduras.argos.co

General Manager: Mauricio Castillo We b p a g e : w w w. s a c o s d e l a t l a n t i c o.c o m

w w w.the b os tonb r.com

47

Developing the backbone for the

digitization of banking

Digital Transformation across Grupo Petersen’s four banks becomes a benchmark in strategy, activation, progress and growth for a plan simplifying customers’ interactions

Produced by Giuseppe Modenesi Interviewee Luciana della Croce, Chief Digital Officer for Grupo Petersen

Finance

Grupo Petersen

G

rupo Petersen

technology as a unique digital bank

is one of

model is deployed and becomes a

Argentina’s

standard for complete management

most important

of simultaneous operations in the four

corporations.

banks belonging to the group: Banco

What began in 1920 as an engineering

de Entre Ríos, Banco de San Juan,

and construction firm is currently

Banco de Santa Cruz and Banco de

diversified into more companies in the

Santa Fe.

agribusiness, finance -and fintech- and urban services sectors.

“This digital transformation is a benchmark in Latin America,

The corporation is comprised of the implying the deployment of a unique following companies: ASJ Servicios;

regional digital model in four banks

Banco Entre Ríos; Banco San Juan;

with more than 3,500 employees

Banco Santa Cruz; Banco Santa Fe;

scattered across five different places,”

Mantenimientos y Servicios; Petersen,

commented Luciana della Croce, Chief

Thiele & Cruz; Plus Pagos; Qualia;

Digital Officer for Grupo Petersen.

and Santa Sylvia.

PROVEN EXPERIENCE IN DIGITIZING PROCESSES Digital Transformation across the

FOUR BRANDS UP TO A DIGITAL CHALLENGE Grupo Petersen took part in banking group’s banks is led by Luciana Della

50

and finance since the mid-1990s,

Croce, Chief Digital Officer, and her

and one of its current challenges is

more than 20-year experience working

developing a digital organizational

for global companies in strategic

culture by establishing digital

and tech consulting, with tenures

solutions along with cutting-edge

in IBM, Telefónica/Movistar and

May 2021

Finance

Grupo Petersen

¿Necesitas una mano para operar online?

Neoris (a CEMEX company), among

Salvador (Buenos Aires, Argentina)

others. Della Croce has thrusted

and earned a Master’s in International

digital transformation in different

Finance from IEAF (Spanish Institute

organizations by deploying innovative

of Financial Analysts), and a Master’s

technologies, ensuring business

in Telecommunications from the

growth within an environment under

Polytechnic University of Catalonia,

constant disruption.

besides other postgraduate studies

Della Croce graduated in Business

in Harvard University.

Management from Universidad del

w w w.the b os tonb r.com

51

Grupo Petersen

Finance

A CLEARLY DEFINED STRATEGY The current digital transformation program being carried out at Grupo Petersen’s banks began its journey in 2020, and among its first premises considered an inward awareness program at each bank about what this initiative would mean.

The group created a Digital area to lead the corporate digital strategy,

OMNICHANNEL EXPERIENCE THROUGH SIMPLIFIED PROCESSES Among the fundamental concepts of this transformation, it has been established to maintain unity and consistency in every channel with customer interaction, thus significantly improving customer experience and a timely arrival to the market for value-generating digital services and

whose main goal has been the creation products.

These goals have been of a simple, innovative, omnichannel experience for the four banks’ more

accomplished through lean customer

than 2 million customers.

journeys through their involvement

A long-term three-year path was established in which deep, large-scale

methodology, with products released

projects were set for tech transition

in three to six-month periods,

with an organizational impact.

continuously evolving to keep bringing

Afterwards, the short- and mid-terms

value and significant improvements.

were planned, designed to be revised quarterly.

“We want to obtain improved

52

with the banks, along with an MVP

“Being extreme, we should be able to solve 100% of customer’s needs in the digital mode, creating the

experiences based on solutions

possibility to be physically present

enabling flexibility, efficiency and

at the bank only during circumstances

scalable growth,” commented

that require so,” della Croce

the executive.

pointed out.

May 2021

Grupo Petersen

Finance

We want to obtain improved experiences based on solutions enabling flexibility, efficiency and scalable growth

- Luciana della Croce, Chief Digital Officer

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53

THE MOST

IMPORTANT THING That you should know about us is that we are only interested in working with clients and partners that enjoy working as a team.

Strategy & Consulting

Data & Analytics

Our "clients driven" mindset shapes our services

Media Buying

Finance

Supplier Profile CORPORATE DIGITAL STRATEGY Factoring technology and infrastructure as enablers, along with N u m b e r o f E m p l o ye e s : : 18

Ye a r E s t a b l i s h e d : A b r i l , 2 0 18

Industr y: M a r ke t i n g y P u b l i c i d a d

Main Ser vices: Consultoría y Estrategia en compra de medios digitales

Recent Projects: Acompañando la Madurez Digital de la estrategia de medios de Grupo Peter sen Junto Grupo Peter sen, uno de los principales actores financieros de la Argentina, estamos trabajando en la integración de diferentes plataformas dentro del suite de Google GMP para poder ejecutar estrategias de medios d a t a d r i ve n . M e d i a n t e e l a n á l i s i s d e l o s d a t o s de cada campaña buscamos encontrar a las audiencias ideales para cada producto o solución, tanto entre clientes como no clientes.

Ponemos el foco en la medición de los principales puntos de contacto, atribuyendo a cada canal su apor te dentro del funnel d e c o n ve r s i ó n f i n a l . Y c o n e l a n á l i s i s d e l o s principales KPI desarrollamos la estrategia de compra de medios y audiencias que mejores resultados de negocio nos ofrezcan.

talent development and incorporation and the spread of organizational culture transformation toward digitalization, strategy execution answers to these three pillars: • Digital solutions and services design: these were designed prioritizing the adoption of simple and easy experiences by optimizing the customer’s digital journey. Every pain point was eliminated, considering the adoption of a multichannel strategy with modern, modular architecture based in APIs, platform integration and solutions for managing the new, omnichannel digital banking for the group, which includes: a new home screen in banks’ websites, apps for home banking, mobile banking, digital onboarding, bank websites, content management, conversational banking and social media, among

P r e s i d e n t /C E O : H e r n á n Va l e n z a , M a n a g i n g D i r e c to r

other apps.

We b p a g e : digitalsoul.agency w w w.the b os tonb r.com

55

Grupo Petersen

Finance

We implemented chatbots with virtual assistants for any kind of device

bringing automation to more than 500 possible intents for all of our banks Leandro González, Portfolio Manager and Project Management Officer

56

May 2021

Grupo Petersen

“We implemented a conversational bank solution -chatbots- with virtual

Finance

our customers. · Big Data and Advanced Analytics:

assistants based on AI and machine

These resources help us in decision-

learning for any kind of device,

making based on data aligned with AI,

bringing automation to more than 500

which can be monitored in real time,

possible intents for all of our banks.

obtaining useful insights from models

Our chatbot is ‘La Mano’, a character

and from predictive and cognitive

displayed as a robotic hand,” stated

use cases. We have developed more

Leandro González, Portfolio Manager

than 50 use cases for the financial

and Project Management Officer for

industry, deploying these same cases

Grupo Petersen.

in our four banks and managing

• Digital Marketing: our strategies’

different ad campaigns with specific

main goal was obtaining new

microsegmentation for each customer.

customers, profiting and capitalizing

We rely on an industry-unique model

from existing customers, increasing

from DataWarehouse which we have

web views through SEO and SEM,

boosted with Bigdata advanced

incorporation of social media resources, real-time bidding, advanced analytics, social media monitoring, messages, as well as

tech, adding a significant volume of unstructured data in real time from multiple sources.

We are working with the market’s best

SHARED SOLUTIONS AMONG FOUR ENTITIES The best UX and digital products

practices in digital marketing with

practices were applied to each of the

support from digital agencies such

group’s four banks with a flexible,

as Digital Soul. We are deploying

modular and scalable architecture,

an omnichannel marketing strategy

accessible from any device to make

aiming to reach 1:1 personalization of

any transaction.

other digital strategies and contents.

w w w.the b os tonb r.com

57

Meet Cyberbank

See the next-gen digital & core banking platform in action Request a demo

We have chosen the Cyberbank

and customization. In this first phase

solution from Technysis Digital

we are updating all of our Digital

Banking as an omnichannel platform

Retail Banking platform, scheduled

to bring cross support to every digital

to become fully operational in July

operation for the group’s four banks.

2021, and a second phase is already

This includes managing digital banking underway to update all of Digital for the four banks in the web and mobile versions, and also the 100%

Wholesale Banking.

“In this digital transformation

digital onboarding which allows for

process we are following

online sales of products and services.

recommendations from Gartner

This great solution allows us to quickly and widely known market analysts, scale with four banks at once with

besides researching for the most

simplified models while still keeping

innovative solutions in every industry,”

off-limits to each bank’s local branding commented Daniel Miranda, Head of

58

May 2021

Finance

Supplier Profile CX, Digital Products and Channels for Number of Employees:: 1000 Year Established: 1995 Industry: Technology for banks and financial institutions Main Services: Provider of next-generation digital banking platforms Recent Projects: Banco Original is a full-service digital bank from Brazil that was implemented from scratch in only 14 months using Cyberbank, Technisys Core and Digital platform, as backbone.

With Cyberbank, every interaction in the bank is digital, from customers to employees, partners and stakeholders, and the Banco Original team can create new products in record time.The bank has been growing fast and scaling linearly in the cloud. Today it has more than 6 million customers.

Brightside by ATB is a canadian leading regional bank. The Technisys Cyberbank platform offers ATB extreme flexibility to create and deliver tailored financial products, dynamically, whether to a large segment of customers or to a segment of one. With Technisys, the Brightside by ATB team has access to a cloud-native and API-centric end-to-end digital architecture that not only delivers tailored financial products at the speed of commerce, but also enables the digital bank to scale services to hundreds (or millions) of customers, securely. Ultimately delivering endless digital possibilities to meet ever-changing customer behaviors today and tomorrow.

The integration of the Technisys platform into Rellevate enables the american bank to deliver a mobile first digital customer experience that was developed in just four months.

With Cyberbank, Technisys´ next generation digital banking platform, Rellevate created an innovative digital banking account for hourly workers and launched a digital account with Interest, Pay any-day and E-transfer. Also, enables them to integrate with Visa DSP, Sutton Bank, Payveris and Centurylink.

Cyberbank API powered digital ecosystem allows the bank to quickly meet the needs of customers today and in the future.

Technisys enabled Banco Falabella to deliver a true omnichannel in five countries in Latam. With Cyberbank Digital, Banco Falabella were able to launch a comprehensive digital banking experience for every touchpoint, implemented with mobile, web, kiosk and human assisted interactions.

The minimal time to market for continuous delivery sent Falabella to the leaders’ scoreboard and now they have more than 8 million customers in the region.

CEO/President: Miguel Santos, CEO and Co-founder

Grupo Petersen.

“Everything we do is fourfold, which requires additional complexity. Four leading brands of regional banks must be managed around each brand’s individual, regional traits,” explained Nicolás Sanín, Head of Digital Marketing for Grupo Petersen.

In the same way, the banks interact with other Grupo Petersen brands by creating strategic partnerships in digital offer, communications and businesswise.

THE ASJ FINTECH The ASJ Servicios fintech collaborates with Grupo Petersen’s banks and with the financial industry in disrupting traditional payment methods, easing access to payments and collections for businesses and legal persons in a simple, digital and transparent way.

ASJ began in 2013 as a collection company looking to decompress transactions from the group’s bank locations, its network currently relies on more than 1,200 payment terminals.

Webpage: https://technisys.com

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59

Grupo Petersen

Finance

L. to R.: Daniel M i randa, Head of CX, D igital Products and Channels; Leand ro Dan iel Gon zá lez, Po r t fol io Manage r and Project Management Of f ice r ; Luciana del la Croce, Ch ief D ig ital Of f ice r ; Leona rdo Acosta, Head of Big Data and Advanced Ana ly tics and Ma r tí n Nasci mbene, Ch ief D ig ita l Ma r keti ng Of f ice r

A digital ecosystem allowing multiple payments with deposits or

users and 4,000 affiliated businesses.

“We are very excited about this, we

checks through a mobile phone, debit/ are engaged in conversations with credit cards or a bank account has

other provinces in order to replicate

been developed since 2018.

this very capable model for citizens

In early 2021, ASJ created a digital wallet for the Santa Fe province,

Murad, General Manager for

creating discount and reimbursement

ASJ Servicios.

partnerships to motivate customers

60

and business,” declared Alberto

Besides the four banks from Grupo

to use it. Along with Banco Santa Fe,

Petersen, the technology and systems

in less than three months the digital

offered by ASJ Services are also

wallet system recorded purchases

used by Banco de Córdoba, Banco

near $11 million between 200,000

Corrientes, Banco Macro, Banco

May 2021

Finance

Grupo Petersen

T h e s t r a t e g y, a c t i v a t i o n a n d f o l l o w - u p t o t h e d i g i t a l m o d e l i m p l e m e n t e d i n G r u p o Pete r s e n’s b a n k s i s a b e n c h m a r k fo r t h e c o n t i n e n t

Neuquén and by FCA Compañía

were also developed. Each strategy

Financiera, among other institutions.

has been aligned with service provided at the banks’ locations and customer

DRIVING USERS TOWARD DIGITIZED BANKING Due to the banks’ large segment of retirees among its customers, a strategy to help them migrate toward digital banking was developed. This strategy is designed to help individuals requiring special assistance to get to know and learn how to use these new channels. Strategies to drive other customer segments to digital banking

support networks.

“We are working on a plan that results in as few pain points as possible, which leads to solving any transaction digitally in its entirety,” della Croce remarked.

COVID19, DIGITAL TRANSFORMATION’S MAJOR ACCELERATOR The adoption of digital platforms

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61

Grupo Petersen

Finance

increased exponentially due to

constant changes,” noted

the pandemic. What was originally

Martín Nascimbene, Chief Digital

planned to be finally executed

Marketing Officer.

gradually after two years ended up happening in three months, with web traffic increasing fivefold in the banks’

ENABLING CSR DIGITALLY Grupo Petersen’s commitment to

websites, reaching an average of 5

its surrounding communities is carried

million visits per month.

through four foundations engaging

On its behalf, chatbot conversations increased by 700%, solving

actively in continual outreach efforts.

In 2020, a learning campus was

approximately 400,000 monthly

created, supported by an LMS

queries. And social media interactions

(learning management system)

and queries were 20 times the

platform, linking different players

average, establishing these as the

in society offering educational

main channels during the pandemic.

opportunities with known specialists

“Transaction volumes doubled, resulting in about 50 million monthly transactions through home and

and personalities promoting collaboration.

“Efforts in education, culture and

mobile banking. Digital channel

local development are carried out

users increased by 20% in just

through our foundations. Programs

three months. Artificial Intelligence

are promoted considering each

algorithms allowed us to answer in real community’s context and needs. Tech time as we faced new situations and

62

May 2021

innovation is part of every action for

Grupo Petersen

Finance

In this digital transformation process we are following recommendations from widely known market analysts, besides

researching for the most innovative solutions - Daniel Miranda, Head of CX, Digital Products and Channels

w w w.the b os tonb r.com

63

Grupo Petersen

Finance

social investment in education,” declared

By mid-2021 the entire upgrading for

Cecilia Hancevic, Head of Fundaciones

retail banking will be completed for the four

Grupo Petersen.

banks. This same process will be completed in 2022 for wholesale banking used by

A FUTURE WITH EASIER TRANSACTIONS The omnichannel vision and improvement

64

businesses and SMEs. “The use of Artificial Intelligence must

of user experience are permanent goals

be understood with a ‘cross’ focus of

along with continual updating for digital

support and efficiency through the entire

banking, digital payment methods and

organization and its processes,” declared

app development.

Leonardo Acosta, Head of Big Data and

May 2021

Finance

Grupo Petersen

Four leading brands of regional banks must be managed off-limits from each brand’s individual, regional traits - Nicolás Sanín, Head of Digital Marketing

Advanced Analytics.

The roadmap for Grupo Petersen is planned for one to three years with designated periods for AI incorporation

FOUNDED:

in processes with the most value such

1920

as CX, digital channels, Big Data, digital marketing, advertising campaigns and sales, considering feedback as a key factor to know and improve user experience.

“The banking industry has a great opportunity to accelerate mobile app development, a trend dominated by startups and fintechs capable of developing

INDUSTRIY: Agribusiness, finance -and fintech- and urban services sectors

WEBPAGE: www.grupopetersen.com.ar

APIs which currently surround traditional banking,” finalized Luciana Della Croce, Chief Digital Officer for Grupo Petersen.

w w w.the b os tonb r.com

65

The mission to deliver the best meat to the

global market

Black Bamboo Enterprises consistently improves its production and expands its market globally, factors contributing to continue being a successful benchmark among Argentine meat producers

Produced by Jassen Pintado Written by Mateo Rafael Tablado Translated by Flávia Brancato Interviewee Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

Black Bamboo Enterprises S.A.

T

he south of the

Global Group, one of the most

Santa Fe province,

important food companies in Brazil

in Argentina, is one

until it was acquired in mid-2016 by

of the country’s

a consortium based in China and

areas where the

managed to increase a traditionally

best cattle for meat

good production, supported by the

consumption are

high quality of its product.

raised, and the small town of Hughes

“Today we are owned by a Chinese

- of just 5,000 inhabitants - is home to

group, with this group we have greatly

one of the most important company

improved the export performance

exporting this food variety.

and volume,” said Luis María Medina,

Black Bamboo Enterprises S.A. is the name that since 2016 has been one of the most important

68

Food

Business Development Officer of Black Bamboo Enterprises S.A. Luis María Medina studied

meatpackers in Argentina at the

veterinary medicine at the National

export level. The historic plant,

University of Rosario and he is

which has been operating for over

also a senior technician in the food

60 years, changed ownership several

industry, graduated from the National

times, from Argentinean livestock

Technological University. He also

producers to being owned by a

holds a certificate in beef production

company of British origin in 2004,

and has more than 30 years of

whose optimization enabled the

experience in the food industry, being

plant to reach the BRC (British Retail

specialized in beef cattle. In addition

Consortium) standard. In 2007, the

to his outstanding work in the Hughes

company became part of the Marfrig

meatpacker, Medina also worked

May 2021

Food

Black Bamboo Enterprises S.A.

La nueva marca de un frigorífico histórico

for the former Compañía Elaboradora

PRESENCE IN GLOBAL

de Productos Alimenticios de Argentina

AND DOMESTIC MARKETS

(CEPA), in the same industry, and later on

Meatex and Hughes are brands that,

for Quickfood and Marfrig, before Black

in different presentations, stand for the

Bamboo became property of a Chinese

company around the world. Black Bamboo

consortium

Enterprises has all the authorizations and

“I have experienced all areas, I know the

sanitary, food and commercial certifications

company’s entire operation from all angles”,

from Argentina’s authorities, and it stands

said the executive.

out for exporting these meat products --

w w w.the b os tonb r.com

69

Food

Black Bamboo Enterprises S.A.

“With this group we have greatly improved

- Luis María Medina, Business Development Officer of Black

the export performance and volume”

Bamboo Enterprises S.A.

considered among the best in the world -- to Brazil, China, Israel, the

and country.

“Our main business fluctuates

United States and Europe, in addition

between China and Israel in volume

to the countries bordering Argentina,

and revenue. There are people who

among others.

improve their purchasing power and

Reaching so many markets implies

the first thing they want is to eat

challenges that go beyond the

better, and to do this, red meat protein

preparation of a high-quality product,

is the most valued of them all”, said

originated from animals with an

Medina, who added that efforts by the

excellent diet and that have undergone company have more than doubled the

70

special care, and also requires

production capacity, increasing annual

compliance with a series of standards

revenue from US$40 million to US$

and certifications in each region

130 million.

May 2021

Black Bamboo Enterprises S.A.

Food

The company holds the most demanding cer tif ications both in the domestic ma r ket and fo r expo r t to Ch i na, Eu rope, I s rael and other countr ies

w w w.the b os tonb r.com

71

At Lidergas we provide a different energy We commercialize propane gas in bulk gas tanks and cylinders for industries, agriculture and families. Every customer that needs to generate combustion or heat is important to us. We provide a different energy.

Follow us at:

0800 666 54337

11 6120 2282

Supplier Profile

N u m b e r o f E m p l o ye e s : 40

Recent Projects: 1. D e ve l o p m e n t a n d i m p l e m e n t a t i o n o f a c o m p r e h e n s i ve f i r e n e t w o r k .

2 . E x p a n s i o n o f p r o d u c t s t o r a g e c a p a c i t y, quadrupling the previously existing one.

3. Incorporation of the fractionation and commercialization of Butane Gas, with a strong commercial impact on our arrival at home user s.

4. Automation of the product fractionation process.

5 . I n c r e a s e i n t h e f l e e t o f o w n t r u c k s , t o m a ke supply and distribution logistics more efficient.

6 . A m b i t i o u s i n ve s t m e n t p l a n t o expand our packaging park.

President: M a r i s a Pa c i n i We b p a g e : h t t p: // l i d e r g a s .c o m . a r

Food

Black Bamboo Enterprises S.A.

RESOURCES TO OPTIMIZE OPERATIONS Increases in Black Bamboo

SUPPLIERS: PROVEN QUALITIES Black Bamboo chooses suppliers and strategic partners based on the

Enterprises’ production and, therefore, key requirements of quality of product in revenue are the consequences of and services. investments in certain activities.

In 2019, the company invested

The same spirit of service and communication is reflected in the

in a rotating restraint box with Kosher

companies that collaborate with

specifications, which contributes

Black Bamboo, keeping the senior

to beef exports to Israel’s market.

management’s channels open,

Two packaging warehouses were

thus making collaboration and

also built and equipped for the

transactions easier.

company’s products.

Management-wise, operations are

MORE THAN A LINK supported by a SAP system, and there WITH THE COMMUNITY, A LANDMARK IN TOWN is a SAP module for specific tasks The meat processing plant has such as management, foreign trade, maintenance, human resources, and

established ties with the community

others. Other software used in Black

for quite some time, leading to

Bamboo’s activities is BeefTrazz,

constant contact with institutions such

useful for full meat traceability.

as the city council, local hospitals,

w w w.the b os tonb r.com

75

We are in Business to Protect, We Solve Critical Packaging Challenges, We Will Leave Our World Better Than We found it Sealed Air brings together best-in-class packaging solutions, automated packaging equipment, and customized services to create a better, faster, safer, and smarter global supply chain.

www.sealedair.com

VS95TS

BL77T

Food

Supplier Profile

the police force and other entities. In addition to these links, Black Bamboo Enterprises employs 600 workers directly and another 150 indirectly, making it not only the most important source of employment in Hughes, but

N u m b e r o f E m p l o ye e s : 16 . 5 0 0

also in the area south of Santa Fe. Black Bamboo offers good salaries,

Ye a r E s t a b l i s h e d 19 5 7

performance bonuses - which have obviously broken records in recent years

Industr y: Packaging industr y

Main Ser vices: Packaging solutions, equipment, ser vices and automation to provide protection for supplies and food

Recent Projects: Sustainability commitment 2025: • I n ve s t m e n t i n i n n o v a t i o n : D e s i g n a n d d e ve l o p p a c k a g i n g s o l u t i o n s t o b e 10 0% r e c y c l a b l e o r r e u s a b l e .

• E l i m i n a t e p l a s t i c w a s t e : A c h i e ve a n a m b i t i o u s t a r g e t o f 5 0% a ve r a g e r e c y c l e d content in all packaging solutions, of which 6 0% i s p o s t- c o n s u m e r r e c y c l e d c o n t e n t .

• Collaborate for Change: Lead collaborations with par tner s around the world to increase recycling and reuse rates.

President & CEO: Te d D o h e ny

- and other fringe benefits, including an employee dining room with excellent quality options, as well as significant discounts at the butcher shop recently opened by the company to the public at large.

The company also has a trade school open each year to new students, where they learn all the tasks and activities carried out in the meatpacker, such as slaughtering, all about meat cuts and food handling, among others.

“For the city’s people, to work at the meatpacker is a good job opportunity.

People have the possibility of not

We b p a g e : w w w. s e a l e d a i r.c o m

migrating. If I didn’t have this place to work, I would have to migrate to another

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77

Black Bamboo Enterprises S.A.

Food

part of the country”,

Enterprises’ work, both within

explained the executive.

the company and with the industry’s environment.

FUTURE PLANS, THE ROAD TO A GREEN OPERATION AND NEW MARKETS The next few years raise good expectations for Black Bamboo

There are people who improve their purchasing power and want to eat better, and red meat

protein is the most valued of them all - Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

78

May 2021

On the one hand, it is moving towards a more environmentally friendly operation by converting all gastric material from cattle into compost, taking steps towards

Food

Black Bamboo Enterprises S.A.

achieving zero environmental impact.

Another project already started is

start-up of a plant purchased a few years ago in Vivoratá, a town near the

the construction of a carton freezer,

city of Mar del Plata, in the province

a dynamic freezing tunnel to provide

of Buenos Aires. The reopening of this

high cold capacity to the plant.

plant implies work not only with cattle,

Expanding its operations through the Argentine territory, the company acquired and is already working on the

but also with pigs, pork meat has high demand in the Eastern market.

And to expand Black Bamboo’s

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79

Black Bamboo Enterprises S.A.

The Meatex and Hughes brands, in thei r dif ferent cuts, are benchmarks in the national and inter national beef ma r kets

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May 2021

Food

Food

Black Bamboo Enterprises S.A.

FOUNDED: coverage in new markets, work is being performed to enter the United States market, a plan whose strategy requires certified quality cuts, such as the black angus.

“Argentina is having a very good development regarding the meat

1968 2016 AS BLACK BAMBOO ENTERPRISES S.A.

INDUSTRY:

FOOD CATTLE PRODUCTION

industry, it has a very important future.

Argentine meat is a trademark in the world. There is a great demand for beef, the entire Argentine industry is expecting to achieve even a better

WEBPAGE: www.bbe-sa.com.ar

FOLLOW US AT:

performance”, concluded Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

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81

Excellence in solutions for electrical energy Prolec’s presence in the Americas displays qualities aligned to factors such as innovation, optimization, and environmental care, resulting in products and services that contribute to the welfare of society.

Produced by Jassen Pintado

Interviewee Ricardo Suárez, CEO of Prolec

PROLEC: EXCELLENCE IN SOLUTIONS FOR ELECTRICAL ENERGY “We are inspired to give the best from ourselves. We confirm our commitment to innovation, aiming to reach excellence in everything we do.”

Ricardo Suárez, CEO of Prolec

responsibility and the boldness to innovate in a constantly changing world.

SUM OF STRENGTHS The solutions provided by Prolec to the communities and countries in which we have presence, are supported by our business units: Prolec GE, Prolec Celeco, Prolec Energy Solutions and Prolec Labs.

When we proudly state that Prolec is

When adding this together, the presence

a leading company that provides integral

of Prolec’s operations in the United States

solutions for the generation, transmission,

and Brazil strengthens our leadership,

and distribution of electrical energy, it

increases the scope of our solutions into the

is because our work is supported by

global market, besides expanding the Prolec

the experience, the sense for social

solutions portfolio to offer to our clients.

Prolec

Energy

We are inspired to give the best from ourselves. We confirm our commitment to innovation, aiming to reach excellence in everything we do.

- Ricardo Suárez, CEO of Prolec

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May 2021

Energy

Prolec

TOGETHER WE DESIGN A BETTER TOMORROW We are the result of a joint venture with Xignux, an important Mexican corporation

renewable energies (wind and solar), power transformers, collectors, and generator stepup transformers.

• TRANSMISSION:

with more than six decades and with a

autotransformers, phase shifters, HVDC

strong participation in the electrical energy

converters (high voltage direct current),

and food sectors, along with General

reactors, transformers for FACTS (Flexible

Electric, the worldwide known American

AC Transmission Systems) applications such

company operating in different industries.

as SVC (Static VAR Compensators) and VFT

Our range of transformers, known globally for its proven quality and reliable

(Variable Frequency Transformers).

• DISTRIBUTION: pole and

performance, is always seeking to generate

pad-mounted transformers both for single-

value to the market for the solutions we

phase and three-phase, voltage regulators,

design and manufacture, according to our

network transformers, submersible

clients’ specific requirements, throughout

transformers, substation transformers and

our cutting-edge technology’s work in

power station transformers.

collaboration with our strategic partners.

A variety of products and solutions is

The operational excellence culture at Prolec GE is reflected in the manufacturing

available for every phase and need in the

processes, services, and integral solutions.

electrical industry:

The company’s best practices are supported

by TPS (Toyota Production System), which

• POWER GENERATION: pad-mounted step-up transformers for

enables us to maintain lean manufacturing under a synchronized production scheme.

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85

YEARS Pyrolac, 70 years offering high efficiency solutions for prevention and treatment of corrosion.

We have solutions for all types of environments specified in the ISO 12944 standard, as well as industrial floors.

We have national and international certifications that endorse the performance and technological advancement of our products.

Visit our webpage and discover the variety of solutions that we offer.

ventas@pyrolac.com

www.pyrolac.com

Energy

Prolec

Supplier Profile

A STORY OF PROLEC CELECO: A STORY OFAND INNOVATION INNOVATION ANDLEADERSHIP LEADERSHIP With a more than four-decade experience, in Prolec Celeco we are leaders in the design and manufacturing of ceramic and polymer components and electric insulators, serving utility companies and OEMs in the USMCAN

N u m b e r o f E m p l o ye e s : 10 0 +

market (United States, Mexico and Canada) with cutting-edge products such as circuit breakers, bushings, lighting arresters and

Ye a r E s t a b l i s h e d : M a r c h , 19 51

other accessories.

Initially, Prolec Celeco focused on

Industr y: Paint

the manufacture of porcelain products, however, in the search for innovative

Main Ser vies: Industrial coatings and floors manufacturing

Recent Projects: P r o l e c G E / C F E T U X PA N I I / S A N TA L U C I A I N T E R N AT I O N A L A I R P O R T/ D O S B O C A S R E F I N E RY/ L I N D E / K E K E N / M I T S U B I S H I .

P r e s i d e n t /C E O l : Enrique Marín

solutions, we developed our well-known range of polymer products.

To this product range, we add customers’ assistance solutions that provide guidance in every stage of a project, from product development and manufacturing up to transportation, installation, testing, spare parts, and training.

We b p a g e : w w w. py r o l a c .c o m

Prolec Celeco’s experience in the market is supported by certifications and awards

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87

Prolec

Energy

earned by our quality, a huge differentiator.

• Solutions for transformer

Our world-class manufacturing schemes

monitoring and diagnosis

and our continuous improvement philosophy

• Measurement and remote

lead us into becoming the best solution for

connection / disconnection of users

our clients, exceeding industry standards.

• Solutions to optimize renewable energy generation

EYES SET ON PROLEC ENERGY SOLUTIONS: EYES THE FUTURE SET ON THE FUTURE

• The intelligent use of distributed energy

We are the ideal vehicle to offer our current, new and potential customers the best comprehensive solutions aligned to the challenges of their current and future needs.

Our success in innovation and development is reflected in solutions such

88

PROLEC LABS: THE WORLD CHANGES, AND WE CHANGE TOO THE WORLD CHANGES, AND WE CHANGE TOO With a proven sense of innovation and

as the smart transformer, for measurement

boldness, Prolec Labs has a research

of electric energy with the ability of remote

and development center where we

connection and disconnection, as well as for

conduct validation tests and develop

fault detection and communication for the

power and digital electronic systems;

distribution transformers.

magnetic materials for transformers and

In Prolec Energy Solutions, we develop

insulating materials, virtual simulation, and

the best solutions for the challenges brought

prototyping. We are experts in validation-

up by the industry, focused on:

testing high temperature insulating systems.

May 2021

Prolec

Energy

We want to be the most reliable strategic in the transformation and delivery of electric energy.

- Ricardo Suárez, CEO of Prolec

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89

Energy

Prolec

The opening of Conducto res Monter rey i n 19 5 7 r e s u l t e d y e a r s later in the creation of Xignux, the corporation Prolec belongs to

We are proud, among other achievements, an extensive network of specialists, as well of our great product: The VG-100®, dielectric

as domestic and international institutions

fluid elaborated from seeds, a friendly

and industry authorities.

alternative to the environment and 100% natural, which complies with international standards and is UL (Underwriters

90

INNOVATION, RESEARCH AND DEVELOPMENT CONTINUUM “We thrust tech development and

Laboratories) certified, not far behind we

innovation to go along technology

have different research projects along with

trends within our industry, striving to

May 2021

Energy

Prolec

I nnovation has been a constant trait fo r Prolec throughout decades of p rovid i ng sol utions fo r electr ical energy

be a step ahead.”

education institutions in Mexico such as

Ricardo Suárez, CEO of Prolec

ITESM (Monterrey Institute of Technology

In Prolec, R&D, innovation and

and Higher Education) and the UANL

wellbeing go along. That’s why we share

(Autonomous University of Nuevo Leon).

important cooperation relationships with universities in the US such as Georgia Tech, MIT and Stanford University; we also work in specialized projects with higher

RESPONSIBLE INTERACTIONS IN CONTRIBUTION WITH THE SURROUNDINGS Prolec carries Corporate Social

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91

aceromex.com

STATE OF THE ART TECHNOLOGY TO TRANSFORM STEEL Ample, diverse and constant inventory of steel products.

Responsibility actions according to ethical

awarded after subjects such as inclusion,

principles, values, its community, staff and

diversity and consideration for our personnel

to the planet’s wellbeing. The company has

and their families.

different programs which contribute to the

92

Part of our staff engages in voluntary

sustainable development goals set by the

service supporting communities and

United Nations.

vulnerable populations in such activities

Prolec has been awarded multiple

as house building, school remodeling and

certifications and awards making us feel

community workshops about responsible

proud. We feel especially honored for those

energy management and other matters related

May 2021

Energy

Prolec

to wellbeing and development.

Our planet urgently needs the development of new ways to generate and distribute energy

aligning our operations to safety standards well above those required.

“We share the conviction to keep being a

and Prolec is aware of this. All of our work is

profitable company while still being a socially

focused on this goal.

responsible enterprise.”

That’s why we prioritize aiming toward

Ricardo Suárez, CEO of Prolec

sustainability with the development of each new solution capable of generating and distributing energy from renewable sources,

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93

Prolec

Energy

Voltage Regulator

HVDC Converter

Power Transformer

Step-Up Transformer for Windfarms

Single-Phase Pole-Type Transformer

94

May 2021

Energy

Prolec

EVOLUTION THRUSTS US INTO TRANSFORMATION “Our new look is not just about fulfilling an aesthetic purpose, to truly change our corporate image is the result of the transformation we are experiencing as a company.

We need this corporate image to be aligned to these current times of constant change, and we need it to portray the position we are taking by being Prolec.”

Ricardo Suárez, CEO of Prolec

possible by providing excellence in our products and services, and developing the best integral solutions able to positively impact every community in which we have presence.

A new way of seeing through ourselves and connecting by highlighting our purpose of being, based on the values that define us as Prolec, supported by the four elements backing our evolution: focus on the customer, operational excellence, innovation, and our social responsibility

A new way of feeling and portraying ourselves is taking shape in Prolec. This

based in a solid humanistic culture.

Our new company logo and rebranding

is undoubtedly a result of decades of

isn’t just a new look. This transformation

experience and of our reaffirmed purpose

means a time for renovation in every one

to contribute to our society’s progress

of us. As the great team we are at Prolec,

and wellbeing through innovation in the

we are convinced that our goals are related

process of transforming and delivering

to communities’ everyday life, to a society

electric energy.

being transformed every day, and to our

We are aware that sustaining such a

world, which urgently needs new and

responsible, committed leadership in an

improved solutions for a better present

ever-changing world will only become

and a promising future.

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95

Energy

Prolec

We keep being a profitable

while still being a socially responsible enterprise. company

- Ricardo Suárez, CEO of Prolec

A STORY OF SUCCESS, A FAIR AMOUNT OF CHALLENGES AND SOLUTIONS “We want to be the most reliable strategic partner in the transformation and delivery of electric energy.”

Ricardo Suárez, CEO of Prolec

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May 2021

Prolec’s origin goes back to 1957, when Jorge L. Garza, with support from his father, Rómulo Garza, opened Conductores Monterrey, taking the name from the city, which is a symbol of industry in Mexico, a company dedicated to the manufacture of bare copper wires and low-tension wires.

Prolec | Transformar, es evolucionar juntos

This is the birth of the first company of what

this operation was moved to the State of

later would become the Xignux corporation.

Nuevo Leon, in Northeastern Mexico, where

Prolec began operations in 1969, after the acquisition of IEI (Industrial Electrical

a new plant was built.

From the 1990s and on, these companies

Engineering), located in Mexico City, a small

became bound over a Total Quality Culture

factory which produced medium-power and

being set among them, with help from the

distribution electric transformers. In 1979,

JUSE (Union of Japanese Scientists and

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97

Energy

Prolec

Engineers) and the ITESM Quality Center.

In 1995 Prolec established a joint

everything for energy to get to its destination, offering solutions not

venture with Xignux and General Electric,

only as transformer manufacturers,

consolidating Prolec GE’s presence in

but also as providers of a wide range

the Americas.

of integral solutions.”

This joint venture notably increased the

Ricardo Suárez, CEO of Prolec

range of products: power transformers were joined by residential, industrial and three phase pad mounted transformers.

By mid-2020, this strategic partnership

With a more than 50-year history and presence in 35 countries, Prolec evolves and transforms naturally. We keep updating

increased its presence throughout the

our purposes to focus on the current needs

entire continent as two new business units

the world we live in has. Everything changes

joined the operation: one in Louisiana (USA) and another one in Canoas (Brazil), which allow Prolec GE to offer a wider range of products up to network transformers, voltage regulators, phase shifters and HVDC regulators (high voltage direct current).

and we must change, too.

We strive to maintain a responsible and committed leadership that keeps offering excellence in our products and services. We have the necessary experience and talent to always offer integral solutions able to bring a positive impact in every community where

PROLEC TODAY: TOGETHER TO TRANSFORM “Prolec is a strong company covering

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May 2021

we have presence.

We want to be the reliable ally encouraging the co-creation and design of

Energy

Prolec

new, solid, specialized solutions to impact and improve the conditions of electric power delivery.

We are accomplishing this purpose while being aware that every new challenge means there is a new solution. Along with our strategic partners and working in the

FOUNDED:

same direction: together to transform.

1957

as Conductores Monterrey Ricardo Suárez graduated in Mechanical Engineering from ITESM. He earned an

INDUSTRY:

MBA from the IESE (International Graduate

ENERGY

School of Management) business school at the University of Navarra (Spain). Suárez earned a diploma in TQC (Total Quality Control) from JUSE. He has a long tenure working for Xignux companies, holding key

WEBPAGE:

www.Prolec.energy/?lang=en

positions since 1998 in Prolec Celeco and VIAKABLE in Monterrey as well as in Brazil.

He is part of NEMA (National Electrical Manufacturers Association). He’s been CEO of Prolec since 2015.

- The interview to Mr. Suárez was the source for this written feature.

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