The best stay at the Mexican Caribbean’s finest destination
November 2021 | www.thebostonbr.com
WEBER SAINT GOBAIN (Chile) Partnerships resulting in countrywide presence
MINERA BOROO MISQUICHILCA
Leading Brazil into clean energy Leonardo Pontes, Vice President of Downstream, Raízen
(Peru) Strategies to bring new value to Lagunas Norte
CARBOMAS (Colombia) Ideal location for mineral exploration, production and exports
This edition is presented to you by
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EDITOR’S LETTER: November 2021
On route to the end of 2021 and
the mining sector, Carbomas’s strategic
the recovery this year has brought
locations in Colombia allow it to bring
in different fronts after facing the
its production to important shipping
consequences of the pandemic which
ports, easing exportation of its carbon
ended up bringing the best out of many by-products and other minerals. companies regarding adaptability and flexibility to keep running. The energy sector in Brazil hosts
Further south, in Chile Weber Saint Gobain’s countrywide presence is enhanced by strategic partnerships,
Raízen, a disrupting force in the
which are key to the company’s
market which has experienced large
success.
growth and revenue through global
All this activity and business makes
and continental partners Shell and
us think about winding down and relax
FEMSA, as well as the latter’s Oxxo
in a unique spot, offered by Grand
minimarkets.
Park Royal Cozumel, an ideal setting
In Peru, after acquiring the Lagunas Norte mine, Boroo Misquichilca is poised to bring new value to this asset and revitalize its productivity. Also in
in the Mexican Caribbean for a family vacation or a romantic getaway. Thanks for reading and sharing The Boston Business Review!
Mateo Rafael Tablado, Editor in Chief at The Boston Business Review Email: rafael.tablado@thebostonbr.com
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3
WHO WE ARE Managing Director
Finance Director
Jassen Pintado
Christina Schoch
Creative Director
Social Media Director
Omar Rodríguez
Maria Elena Gastelum
Editor in Chief
Content Coordinator
Rafael Tablado
Alicia Barrantes
Editor in Brasil
Project Directors
Flavia Brancato
Ana Macfarland David Alarcon
Translations
Giuseppe Modenesi
María Murgui
Lucy Verde Marcelo Modenesi
Ta b l e o f C o n t e n t s
06.
TECHNOLOGY Freeway Consulting
Sound culture, integrated ecosystem and advanced technologies
54.
Grand luxury lodging in the Mexican Caribbean
68.
In the right place to obtain and export minerals
82.
Operational standards increasing mining value in Peru
14.
30. 38.
MINING Bertling Logistics Group
Nationwide presence servicing the construction industry
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5
Freeway
Te c h n olo g y
Pandemic:
Electroshock Digital Transformation The dawn of a technological revolution in our society
6
November 2021
Written by Oscar Emo
Te c h n olo g í a
At
the beginning of 2020,
digital evolution, both as a tool to
we could not even
provide competitive advantages,
begin to imagine what
as well as a vehicle to serve a
was just around the
generation of young people that
corner. At that moment, our plans
expect immediacy and hyper-
as a provider of Salesforce-based
personalization in every interaction
Digital Transformation technology
with a brand or service.
solutions were focused on showing our clients the value and need of
News of a strange disease in China, leading to the closure of
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7
Freeway
Te c h n olo g y
entire cities, were perceived as an
In a few months, our most
overseas issue, far away from the
technology-averse friends and
U.S., in a context of an almost political relatives −even seniors? (If you are style of control characterized by
giving this to people in the US, I might
extreme measures. Westerners did
remove this part)− have evolved in
not see it coming as the beginning
the way they used their devices; they
of the brutal reality a few weeks later
are no longer limiting themselves to
reached Europe, the United States
basic social networks. Suddenly, they
and, on short notice− our Latin
are also making video conferences for
American countries. Even as the first
both work and celebrating birthdays,
cases struck −a few dozen per day−
sending packages and buying services
we were still in denial that in a very
and products on-line, replacing
short time human drama and the loss
the decades-old ritual of paying a
of lives would force governments to activate stringent containment measures that would severely affect the economy as well as our way of living, working and interacting. These circumstances would also shift consumer expectations about how a brand or supplier should interact with them and how companies can influence their purchase decisions.
8
November 2021
weekend visit to shopping malls and grocery stores. In the flash of en eye, our entire society adopted behaviors that were thought to be exclusive to Millennials and Generation Z, accelerating an revolutionary change that otherwise would have taken a few more years. It was an
Te c h n olo g í a
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9
Te c h n olo g y
Freeway
“electroshock” therapy towards digital
strategy that encompasses all points
transformation that took just a few
of interaction with the customer, we
months and coined a new reality that
must start from two central areas:
will surely remain well beyond the end
Digital Marketing and E-Commerce.
of the pandemic. The post pandemic reality that lies
When we talk about lead generation and purchasing process in a digital
ahead requires companies to interact
environment, the vision is much
efficiently and in an innovative way
deeper and more complex than merely
in the digital world, no longer as a
sending emails, hiring an Ad Agency
competitive advantage, but as an
to have a presence in Social Networks
essential comparative advantage
and a website with a Shopping Cart.
to survive and remain as a relevant
The new reality makes mandatory to
player in its ecosystem. Not only is
develop a much deeper interaction
there no turning back on the habits
with the consumer to obtain a detailed
and behaviors that society had
understanding of his/her interests,
adopted in the past months, but the
searches and previous experiences
economic recovery will speed up
before visiting our on-line assets, so
investment in the digital space, making that what the site presents is not just
10
it a centerpiece of any strategy or
the discount of the month, but fully
business model for all industries.
customized information that allows
Despite the imperative need to
interaction according to the specific
establish a digital transformation
interests and needs of the customer.
November 2021
Freeway Consulting
Mass mailings are no longer
substantial increases in the depth
enough as relevant and personalized
of customer relationships and −of
communications are now required
course− in revenue.
−at the right time and through the
While it is true that the need
customer’s preferred channel− offering for digital transformation could a custom-tailored, on-line experience
be perceived more clearly in B2C
suited to the tastes, interests, needs
(Business to Consumer) environments,
and preferences of the buyer. In our
the impact on B2B (Business to
extensive experience with Salesforce
Business) scenarios is equally
solutions in industries such as Retail
profound and transformational. This
and Consumer Goods, we have seen
is generating the imperative need for
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11
Freeway
12
November 2021
Te c h n olo g y
a much more agile and integrated digital model of relationship with distributors and suppliers, as well as a dramatic evolution of the commercial force towards a 360 vision of the customer. If properly executed, this will allow us to integrate and leverage INDUSTRY:
Information Technology & Services
the productive components of the organizations, making possible realtime projection of prices, production requirements and impacts on the supply chain. The beginning of the end of the
CONTACT: freewayconsulting.com info@freewayconsulting.com
pandemic in the second half of 2021, will undoubtedly mark one of the most accelerated periods of technological evolution witnessed by mankind, driven by a reactivation of the
FOLLOW US:
economy, by an ecosystem strongly adapted in recent months to the digital world and for an increasingly advanced range of solutions adapted to the Electroshock therapy that we have experienced. We are about to bear witness a new digital revolution in our society.
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13
SOUND CULTURE, INTEGRATED ECOSYSTEM AND ADVANCED TECHNOLOGIES
Innovations focused on renewable energy is Raízen’s bet for the coming years. Produced by Jassen Pintado
Written by Flávia Brancato
Interviewee Leonardo Pontes, Vice-President of Downstream, Raízen
Energy
Raízen
T
he 10th anniversary of
Pontes. “Our energy is essential
Raízen is a landmark in
to mobilize people and leverage
a successful path and
business, and our bets are already
strengthens the company’s
visible and are producing excellent
importance in the energy
results, delivering a low carbon
transition scenario. As
economy to society”, celebrates the
from the development of its vertically
executive.
integrated renewable and downstream energy ecosystems, the company
BUSINESS UNITS
has been able to triple its EBITDA
With over 40,000 employees,
and pave avenues for growth that
Raízen operates 35 sugar, ethanol
will certainly remain stable in the
and bioenergy production units in the
next decade.
states of São Paulo, Goiás, Minas
The fruit of a strategic partnership
Gerais and Mato Grosso do Sul, which
between Shell and Cosan, giants in the have an installed capacity to crush
16
energy, fuel and logistics segments,
around 105 million tons of sugarcane
and creating the largest integrated
per year, in addition to a second-
and vertical player in the world, the
generation ethanol plant (E2G) and
company is recognized in the market
a biogas plant. The company also
as Green Champion and a source
has 3.2 million acres of agricultural
of great pride for the Vice-President
areas cultivated with state-of-the-
of Downstream at Raízen, Leonardo
art technology and 99% mechanized
November 2021
Raízen
Energy
Our energy is essential to mobilize people and leverage business, and our bets are already visible and are producing excellent results - Leonardo Pontes, Vice-President of Downstream, Raízen
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17
Raízen
Energy
“Sugar cane has a huge potential for converting solar energy into affordable biomass” - Leonardo Pontes, Vice-President of Downstream, Raízen
18
harvesting, and installed capacity of
with more than 1,000 Shell Select
around 1.3GW for energy generation.
convenience stores, in addition to the
According to Pontes, 2.1 TWh
OXXO markets. In the B2B and retail
of electricity was produced from
segments, in the crop year 2019-20,
sugarcane biomass in the last harvest.
approximately 7.1 billion gallons of
At the other end of its operations,
fuel were sold, with operations in all
Raízen has a reseller network of more
regions of Brazil through 67 airport
than 7,000 Shell branded service
supply bases and 67 fuel distribution
stations in Brazil and Argentina. And,
terminals. In Argentina, where the
through the NÓS Group (JV with
company has operated under the
FEMSA Comercio), it operates in retail
Shell brand since 2018, 1.6 billion
November 2021
Energy
Raízen
The company has 3.2 million acres of agr icultural areas
gallons of fuel were sold in the same
and logistical process. Deemed to be
period, with a network of around 730
a leader in the production of biofuels
Shell stations, a refinery, a lubricant
and bioelectricity from sugarcane,
plant, four land terminals and two
Raízen continues investing to expand
supply bases in airports.
its portfolio in renewable sources,
OPERATIONAL EFFICIENCY AND INVESTMENTS The advantages of climate, land
with the implementation of new technologies, such as cellulosic ethanol (second generation or E2G), in
availability and differentiated export
addition to projects for the production
logistics are some of the strengths
of biogas, biomass and solar energy
that provide an efficient production
generation.
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19
Raízen
Energy
We will continue to invest in solutions that contribute to the global energy transition agenda on a gradual and sustainable basis - Leonardo Pontes, Vice-President of Downstream, Raízen
20
November 2021
Energy
Raízen
According to Pontes, Raízen is
reducing emissions from industrial
the only company able to produce
processes, Raízen’s production
E2G ethanol on a commercial scale
plants are no longer power plants and
in the world. “Sugar cane has a
became bioenergy parks. Furthermore,
huge potential for converting solar
with the circular economy as one of
energy into affordable biomass. The
the company’s pillars, 23 of its units
importance of this milestone is one
are self-sufficient in the cogeneration
of the main growth verticals for the
of electricity from biomass burning,
next decade, since currently this is
and 13 of them export surplus
the biofuel with the lowest carbon
bioelectricity to the network.
footprint in the world (which serves as
Pontes also evaluates the
an integral substitute for gasoline or,
company’s performance and
when mixed with gasoline, improves
prospects. “Raízen is attentive to
fuel quality as it has a smaller carbon
acting in an innovative way in global
footprint). In addition, E2G represents
trends, such as the growing demand
an opportunity for us to increase our
for clean energy, the accelerating
productivity by up to 50% over the
digital revolution, new habits and
same cultivated area”.
perspectives for distributed energy
Actively acting in the fight against
generation. Thus, we will continue to
climate change by promoting
invest in solutions that contribute to
decarbonization through a robust
the global energy transition agenda on
portfolio of renewable energies and
a gradual and sustainable basis.”
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21
Energy
Raízen
EVOLUTION AND RECOGNITION As evolution highlights, the VicePresident shows the privilege of being part of a path of growth and success
that has exponentially increased the company’s interaction with end consumers in Brazil. “I have been in the group’s executive
and he mentions the development of
board of officers for seven years; I
the retail partnership with the FEMSA
am responsible for the Downstream
group - which aims at exploring the
business, which encompasses all
nearby retail business in Brazil, in
logistical operations, retail and
addition to the creation of Shell Box,
B2B’s sales channels. In this period,
a payment and loyalty application
I experienced phases of economic
The alliance with Shell has p roven its i mpo r tance as a revenue avenue
22
November 2021
Energy
Raízen
Raí zen is the only company able to p roduce E 2G ethanol on a commercial scale in the wor ld
expansion and recession. However,
process phases and due to the intense
with our entrepreneurial culture,
work carried out in all group’s units,
capital discipline, unique assets that
Raízen has a series of recognitions
comprise our team, logistics, brand
including 10 certifications that
and scale, we continue to increase
strength the quality in production, full
our market share and to improve our
compliance with several international
return on investment. According to
requirements, and concern about the
many investors, today we are the
community and sustainable growth.
benchmark in the Brazilian market”, Pontes points out. Always valuing quality and operational efficiency at all production
Among the recognitions, noteworthy is Bonsucro, international social and environmental certification of sugarcane and all its derivatives; the
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23
Energy
Raízen
In 2020, Raízen structured a governance of donations and investments to ensure actions to combat and prevent the coronavirus. The company donated around 290,500 gallons of 70% alcohol to 98 hospitals, covering over 100 cities across the country - Leonardo Pontes, Vice-President of Downstream, Raízen
24
November 2021
Energy
Raízen
ISCC, which guarantees compliance
reducing ethanol’s carbon footprint
with the sustainability parameters of
by 10%; reducing water collection
production in the European Union
by 10%; ensuring a robust
under the Renewable Fuels Directives;
traceability system for 100% of
the EPA, registration of ethanol with
the volume of crushed cane;
the American environmental agency,
and to ensuring internationally
and the CARB, the certification that
recognized sustainability programs
guarantees access to the Californian
for sugarcane sources.
ethanol market.
As we believe that sustainable development should consider the
COMMITMENTS AND SOCIAL RESPONSIBILITY
balance of environmental, economic and social factors in business
To continue its work to combat
management, social responsibility
climate change, including to reduce
is at the base of Raízen’s strategic
emissions from processes and to
pillars, permeating all stages of the
increase the offer of renewable
company’s production and business
products for society, in this crop year
processes. The executive also
2020-21, Raízen publicly assumed
highlights the achievements during
commitments to be achieved by 2030
the pandemic. “In 2020, Raízen
in line to the Sustainable Development
structured a governance of donations
Goals (SDGs) established by the
and investments to ensure actions to
United Nations (UN). Among them:
combat and prevent the coronavirus.
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25
Raízen
The company donated around 290,500 gallons of 70% alcohol to 98 hospitals, covering over 100 cities across the country”. Another outstanding action takes place through the Raízen Foundation, the company’s social and educational branch present in seven cities in the states of São Paulo and Goiás. Every day, around 1,400 socially vulnerable children and teenagers are assisted. “Boosting an entire network of solidarity, Raízen continues with the incentive and investment in internal volunteer programs that impact the surrounding communities”, concludes Pontes. INDUSTRY: Energy CONTACT: 0810 999 7435 www.raizen.com.br
26
November 2021
Raízen
Energy
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27
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BERTLING LOGISTICS IN MIAMI your end-to-end logistics partner for mining projects
HIGHLY SPECIALIZED FORWARDING SERVICES FOR THE MINING INDUSTRY
Bertling Logistics, Inc. Miami was founded in 1998 and has since developed into one of the leading – if not the only truly project-focused – logistics services provider in the area. The office is headed by Néstor González, leading the commercial department and Alicia Byrne managing operational activities in the region. Over the last years, Bertling Miami has developed a special logistics service portfolio for the mining industry and has been handling manifold resupply and logistics for mining products conveyand all over Central and South America. From ad-hoc equipment supply shipments to bulky mining machinery and vehicles – Bertling Miami is a logistics leader in this sector. With its worldwide office network and wide-range network of subcontractors and local logistics partners, Bertling Miami solves every logistical challenge to supply - often remote- mine sites on time and on
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31
Bertling Logistics Group
budget to ensure operations without
and materials without delay – albeit
any disturbance.
the current challenging market
For a current gold mine project in the environment caused by rate volatility, Dominican Republic, Bertling Miami has port congestion and Covid-19. About had a record month after the other in
500 containers are shipped for this
2021, with recently over 111 shipments contract per year. from 15 foreign locations handled in one month only, including about 200
Also, the tailor-made and highly visible IT system Bertling Miami
pick-ups in the USA alone – which is no applies and individualizes for each problem for the experienced logistics
mining project, has been a success
experts at Miami, who transport the
factor. Clients appreciate the many
different mining spare parts, equipment different EDI connections, reporting
32
November 2021
Mining
and tracking opportunities to have
and end-to-end service offering of
full transparency over each and every
Bertling Miami is completed with
shipment. In addition, overall process
a modern warehouse facility for
improvements to digitize the mining
sophisticated material handling and
resupply operations, Bertling’s in-house storage solutions – a service which developed smart device tracking and
many mining companies value for
eco-footprint tracking and offsetting
storage of parts and equipment,
solutions are increasingly requested by
using Bertling’s facility for onward
their international mining customer to
transportation upon demand –
meet their sustainability and efficiency
all transparently connected and
goals and targets.
traceable via Bertling’s transport
The unique mining logistics expertise
management system.
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33
Bertling Logistics Group
34
November 2021
Mining
Bertling – We deliver our promise. ABOUT BERTLING
Bertling was founded in Germany more than 155 years ago and
visible and efficiently-run supplychains for transports and projects of any scale. Working with an international
has since developed from a local
network of 54 offices in 33 countries
chartering and ship-owning business
and dedicated partners plus 700
to a globally recognized logistics and
logistics employees, Bertling is ideally
shipping company, offering complex
positioned to provide end-to-end
project freight forwarding, GFF and
turnkey logistics and shipping services
resupply transport solutions as well as worldwide leading ship-owning, chartering and brokerage services to its global clients. Bertling’s value adds in-house IT services which encompass
to the energy, oil & gas, mining & construction, infrastructure, renewables and petrochemical industries. Bertling’s highly specialized logistics services
state-of-the art transport management
also encompass Bertling Enviro,
tools, real-time tracking/tracing,
Bertling Bulk Liquids, Bertling Class 1
reporting and overall digitalization
and Bertling Trucking solutions.
solutions to build sustainable, highly BERTLING CONTACT FOR FURTHER INFORMATION
Néstor González Commercial Director Phone: +1 786 8640550 Ext. 1562 Mobile: +1 305 7931367 nestor.gonzalez@bertling.com www.bertling.com/miami
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35
“Strategic Creativity for your Supply Chain” 4M Food Solutions is a new business, 100% Panamanian, that with the energy, creativity, and experience of its founder, Miguel Quintero, will surely conquer new challenges within the segment of Food Service focusing on the 4M’s of the industry – Money, Market, Menu and Management. It is a great proposal with personalized solutions for each client, providing safety and an excellent service. Follow us: 4mfoodsolutionspty mquintero@4mfoodsolutions.com www.linkedin.com/company/4mfoodsolutions
Miguel Quintero CEO of 4M Food Solutions
NATIONWIDE PRESENCE ser vicing the construc t ion industr y Produced by Jassen Pintado
Written by Mateo Rafael Tablado
Interviewee Asier Amorena, General Manager for Saint-Gobain Weber in Chile
Construction
Saint-Gobain Weber has kept a steady presence all along Chile, achieving this accomplishment is possible thanks to the company’s successful strategic partnerships
CONCEIVED FOR ROYALTY FOR GLOBAL AVAILABILITY
Saint-Gobain designs, manufactures and distributes materials and solutions for industries such as construction, healthcare and mobility, among many others. The company’s history goes back more than three centuries ago as a glass factory opened under orders of King Louis XIV, in France. Currently, Saint-Gobain has presence in 70 countries with the support of more than 167,000 employees, and in 2020 generated sales for more than $45.4 billion.
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39
Saint-Gobain Weber Chile
Products created by Saint-Gobain
origins and global presence. In 2016,
are developed under a continuous
Weber’s affiliate in Chile expanded
innovation process and are to be
in South America after acquiring the
found in many different spaces in
Solcrom company, a solid player in
everyday life, delivering wellness,
the production and distribution of
execution and safety, undertaking
chemical products for construction.
the challenges faced by sustainable
The operation in Chile currently
construction, resource efficiency and
has five distribution centers and
fighting climate change.
two production plants, the newest one opening in November 2021
BOOSTING PRESENCE THROUGH PARTNERSHIPS
Saint-Gobain’s presence in Chile also goes back long ago. The
in Concepción, consolidating the company’s presence in all of Chile. Asier Amorena is the General Manager for Weber Saint-Gobain in
company has established key strategic Chile since 2017. Amorena is originally partnerships with businesses such a telecommunications engineer, as the El Volcán company and the
graduated from the Public University
Vidrios Lirquén glass factory. In
of Navarre (Spain), he worked in
1996, Saint-Gobain incorporated
this specialty during two years for
Weber, also a company with French
Agilent Technologies in Stuttgart, Germany. Once back in Spain, Amorena was hired at Saint-Gobain for the Marketing and Development department, for which he earned an MBA from the Barcelona School of
40
November 2021
Construction
Weber Projects
Management (Spain), adjunct to the Pompeu also saw Amorena’s further development in Fabra University. Besides this degree,
leadership by honing his skills in important
Amorena has also taken different marketing
business schools with professors with
courses and seminars in prestigious
ties to Harvard University and the MIT
institutions in Spain, such as IESE, IE
(Massachusetts Institute of Technology),
Business School and ESADE Business
both in the United States.
School. His career in Saint-Gobain took a turn in 2011, as Amorena arrived at Brazil
NATIONWIDE PORTFOLIO AVAILABILITY
as Marketing Director, being named Sales
Solutions and products from Saint-
Director five years later; his stint in Brazil
Gobain Weber are useful in projects of
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41
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Saint-Gobain Weber Chile
different kinds and dimensions:
• For the retail market via
from repairs, finishes and home
SODIMAC, the specialized home
remodeling projects to large building
and construction superstore chain
construction, offering cement, plaster,
• Hardware stores
mortar, coating, sealers, concrete,
• In construction companies
silicone and other compounds. These
nationwide.
products are available from Arica to Punta Arenas through the three main
44
GROWTH VIA DIGITIZATION
The Digital Transformation process
distribution channels for the Chilean
at Saint-Gobain Weber Chile is a key
construction industry:
factor to the company’s growth with
November 2021
Construction
“WE TRY TO BRING A FAIR VALUE OFFER TO OUR CLIENTS AND SUPPLIERS” - Asier Amorena, General Manager for Saint-Gobain Weber Chile
the development of three
contractors and other construction
main pillars:
professionals
• Optimization of managerial
• The modernization of the
procedures
company’s industrial platform
• Improving communication along
through resources set in the
with thrusting the Weber brand
Industry 4.0 concept.
into a digital habitat inclusive to retail clients as well as end consumers of the company’s products, which are mainly
PARTNERS, SHAREHOLDERS, STAKEHOLDERS
For decades, the way to success in Chilean territory for Saint-Gobain
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45
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Construction
Weber has been through the creation
fruitful relationships in the long term.
of powerful partnerships able to bring
The company has developed key
win-win situations within a context
suppliers as well as products with
of absolute and total trust. Both the
specific requirements, contributing
company and partner El Volcán share
with knowledge and financial support
this long-term perspective.
to its value chain.
“We try to bring a fair value offer
“Suppliers with operations in Chile
to our clients and suppliers. A
are key partners, because they are
perspective of value distribution of the
open to create custom developments
shareholder to all of our stakeholders,
adding value to our operations,” the
besides facing the everyday challenge
executive said.
of having a true empathic view with each of our stakeholders,” Amorena declared. RELATIONSHIPS WITH SUPPLIERS
The provision of supplies, raw
CONTRIBUTIONS TO A BETTER PLACE
The “Making the World a Better Home” initiative is a global effort from Saint-Gobain and affiliate companies
materials and other goods to run
to help make our surroundings a more
operations in Saint-Gobain Weber
sustainable, beautiful place to inhabit.
Chile requires specialized purveyors,
In facing this commitment, Saint-
possessing key traits, such as
Gobain takes its global leadership
flexibility, being on time and other
role for sustainable solutions and
attributes which allow establishing
focuses on goals such as reaching
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47
Empresa cementera, presente en Perú, Ecuador y Estados Unidos. ¡Y ahora también en Chile!
Avda. Las Industrias n° 4651, San Juan, San Antonio - Chile
UNIDOS CONSTRUIMOS UN MUNDO SOSTENIBLE.
Correo: recepcionplanta@unacem.cl Teléfono: (+56) 35-2332300 / (+56) 987772637
Empresas Cloramon S.A. Chemical at the service of the Construction Industry, Coatings, Paper, Pulp and Agro Industry. www.cloramon.cl empresas@Cloramon.cl Fono: +56 2 24401320 Panamericana Norte 8900, Quilicura, Santiago Chile
Construction
“SUPPLIERS WITH OPERATIONS IN CHILE ARE KEY PARTNERS, because they are open to create custom developments adding value to our operations” - Asier Amorena, General Manager for Saint-Gobain Weber Chile
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49
STRONG AND DURABLE CEMENTS WITH MOWILITH® The high-performance Mowilith® solutions are used for increased durability and strength in cementing operations and to deliver premium mortar performance, including flexibility, waterproofing and offers protection against weathering.
The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’ our nature. www.archroma.com
Products created by SaintG o b a i n We b e r a re i n l i n e w i t h t h e “M a k i n g T h e Wo r l d A B et te r H o m e” p ro g ra m , a l i g n e d to t h e U N’s i n i t i at i ve s about climate change
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November 2021
Construction
Saint-Gobain Weber Chile
a zero CO2 emissions by 2050. This was announced during the UN Climate Action Summit. This goal contributes to the Business Ambition for 1.5°C global pact, which establishes a maximum increase FOUNDED:
1665 1996 as Saint-Gobain Weber in Chile
of global temperature to 1.5°C, considered by science as the limit increase to avoid the worst impacts derived from climate change. UPCOMING PLANS
Among the upcoming goals for SaintINDUSTRY:
Construction
Gobain Weber in Chile, the operational platform optimization project stands out, as it does the development of work teams into an intermediate skills mix. It’s been foreseen that once these efforts result in efficient processes and
www.cl.weber
skilled individuals, these will add value to the operation, leveraging growth for the company in the upcoming years.
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51
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luxury Grand
lodging in the Mexican Caribbean
Grand Park Royal Cozumel takes its brand’s attributes guaranteeing an unforgettable stay at the delightful island in the Mexican Caribbean Written by Mateo Rafael Tablado
Produced by Jassen Pintado
Interviewee Javier Colorado, Grand Park Royal Cozumel General Manager
Grand Park Royal | Cozumel
F
or more than 30 years,
a cozy touch, but with the service
the Mexican chain Park
and attention featured by Park Royal
Royal Hotels & Resorts
Hotels & Resorts.
has served as a host for
• Grand Park Royal Luxury Resorts:
millions of guests who
deluxe brand with properties in Mexico
have visited its properties
iconic beach destinations such as
with different plans, be
Cancun, Cozumel and Puerto Vallarta.
them family vacations,
“Our four brands provide a
a romantic getaway, a honeymoon
unique experience for each guest”,
or even for special events such
commented Javier Colorado, General
as weddings, work meetings and
Manager for Grand Park Royal
conventions.
Cozumel.
Nowadays, the chain operates 14 properties among Argentina, Mexico, Puerto Rico and the U.S., offering four brands differentiated according to defined segments: • Park Royal Beach Resorts: perfect
Javier Colorado earned his Degree in Tourism from the César Ritz Tourism and Hotel Industry College (COSUTH,
for family vacations at the best
for its Spanish acronym) in Ciudad de
beaches in Mexico.
Mexico.
• Park Royal City: urban hotels in
Three decades of working
places such as Buenos Aires, Miami
experience have taken him to
and Orlando.
Bahamas, Curaçao, the Dominican
• Park Royal Homestay: hotels with
56
EXPERIENCED LEADERSHIP WITH WORLDWIDE ACHIEVEMENTS
November 2021
Republic, Dubai (United Arab
Hospitality
Emirates), El Salvador, Kuwait,
the Middle East/Africa region within
Panama, and Venezuela, besides
JW Marriott, and world’s number two,
Mexico, serving as a General Manager
among more than 500 hotels operated
at four different posts before being
by the brand. In this side of the world,
hired by Grand Park Royal Cozumel.
during his tenure in Venezuela he also
His work in the Middle East earned him recognitions such as –for two consecutive years- ranking number one in Guest Service Satisfaction in
ranked number one in Guest Service Satisfaction in the Americas. Currently, besides placing Grand Park Royal Cozumel in the
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Grand Park Royal | Cozumel
“Our four brands provide a unique experience for each guest” - Javier Colorado, General Manager for Grand Park Royal Cozumel
first position for guest service satisfaction in social media in the island of Cozumel and number two in the company, Javier is doing a Business Administration Master focused on Marketing. GRAND PARK ROYAL LUXURY RESORTS: ALL-INCLUSIVE TO THE MAX The Grand Park Royal Luxury Resorts line, which Grand Park Royal
58
November 2021
Hospitality
Grand Park Royal | Cozumel
Cozumel belongs to, gathers a series
largest hotel on the island, with
of attributes such as its beach areas
sights both to the sea as well as to
and sea sights, entertainment for
the nature offered by Cozumel, in the
families and night fun for couples,
crystal-clear and beautiful waters
water sports, quality drinks options
of the Caribbean. The property
and food menu including local
has a privileged location, close to
dishes and specialties, as well as
downtown, the port and shopping
international meals, 24-hour room-
malls.
service, attractive pools -even of the
The competent staff in charge of
infinity edge kind- and facilities for the
operating Grand Park Royal Cozumel
celebration of special events.
is prepared to provide a stay with
“We are centered on creating
all the comforts which this chain
unforgettable experiences through
provides, regarding food, drinks,
a custom-made service”, the
entertainment, room-service and
executive commented.
activities for children in its water park.
LODGING UP TO STANDARDS IN A UNIQUE ENVIRONMENT Grand Park Royal Cozumel has
the hotel has:
been part of the Park Royal Hotels
Among other prominent attractions, • 3 pools and 2 jacuzzies with Balinese beds in the area. • Buffet restaurant with themed
& Resorts since September 2000.
nights and other three restaurants
Its architecture has been awarded
with Italian, Caribbean and Mexican
internationally and it is one of the best
cuisine specialties.
hotels in Cozumel. Its 342 luxury rooms make it the
• 5 bars and 2 snack bars. • Cafeteria and ice-cream parlor.
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59
Grand Park Royal | Cozumel
• Sports bar.
you to experience the enthralling
• Gym and spa.
island of Cozumel”, declares
• Free wi-fi.
Javier Colorado.
Grand Park Royal Cozumel is one of the five resorts which generate larger revenues to the hotel chain, attracting both domestic and international tourism. “Our resort is five-star, with a
60
ATTRACTIONS IN THE SURROUNDINGS WITHOUT LEAVING THE ISLAND Once in Grand Park Royal Cozumel, it is tempting to stay in the hotel the
modern style, but with an approach
whole time and enjoy the amenities
to the regional culture which will allow
it offers to the fullest. However,
November 2021
Hospitality
Cozumel has got attractions which are
inside the Reefs National Park)
worthy to be known firsthand. Besides
has a beautiful beach where to
the San Miguel de Cozumel colonial
swim underwater and even
downtown area -with restaurants,
practice with snorkel.
craftwork shops and night clubs-,
Among other attractions, one
the San Gervasio archeological area
can choose to go for a walk around
is another attraction created by man
El Cedral town, swim and scuba
along with the cruise dock, making of
dive at El Cielo beach, as well as
this island an interesting stop for the
visit an eco-tourism attraction:
tours around the Caribbean. On its
Lighthouse Ceralain Park and its
behalf, the Chankanaab Park (located
ecological reserve.
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Grand Park Royal | Cozumel
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November 2021
Hospitality
COMPREHENSIVE MANAGEMENT OF THE WORKING FORCE The management of human resources in Gran Park Royal Cozumel does not leave behind any single aspect regarding its staff’s training, work environment and incentives for a better performance. The induction training course succeeds in taking each collaborator
you take care of yourself, we all take care of ourselves” and the health campaigns give continuity to that comfort the company addresses to its workers, besides social activities and festivities such as “Child’s Day”, for the workers’ children, and even the “Chambermaid’s Day”, among other events. “Our collaborators’ well-being
inside the company, creating a
is our mission”, commented the
sense of belonging when sharing
General Manager.
different values. The excellent performance of the hotel’s collaborators is recognized
“COACHES 30D” PROGRAM To make sure that the new personnel
through the bimonthly “Premia by Park get a complete certification in their Royal Hotels & Resorts” program. post during their first month at the And, beyond training which enhances
hotel, the company assigns a more
their abilities, the workers are also
experienced collaborator to support
included in ‘mindfulness’ programs,
a recently hired worker, making it
with health and well-being routines
easy for the latter to be successful
and dynamics.
in getting the induction training
Self-care programs such as “If
course and the Essential Services
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Grand Park Royal | Cozumel
“Our resort is five-star, with a modern style, but with an approach to the regional culture which will allow you to experience the enthralling island of Cozumel” - Javier Colorado, General Manager for Grand Park Royal Cozumel
Resorts created the Safe Guest Program®, certified by Cristal International Standards®, which periodically inspects and ensures guests, suppliers and hotel staff find
Certification accredited. “The program’s purpose is to form a guiding team that accompanies and trains the new personnel during their first 30 days”, explained Colorado.
64
themselves in virus and infection-free areas both indoors and in outdoor spaces -including swimming pools-, besides certifying food, beverage and water management systems. Main measures such as sanitizing
SAFE GUEST PROGRAM®: A SAFE ENVIRONMENT ON EVERY SURFACE As a consequence of the COVID-19
gel stations in every area, safe
pandemic, Park Royal Hotels &
as well as other resources such as
November 2021
distance signaling, cleaning and sanitizing with ECOLAB® products,
Hospitality
QR codes to avoid surface contact as much as possible, among others, are already a standard in every Park Royal Hotels & Resorts property. RECOVERY EXPECTATIONS After two years of restrictions that turned out to be the worst crisis in the hotel industry, the predictions for the first half of 2022 are certainly
FOUNDED:
Propiedad de Park Royal Hotels & Resorts desde el 2000
optimistic after having registered positive aspects which foretell a slow recovery able to improve what was achieved during 2021.
INDUSTRY:
Hospitality
“Our guests have been recovering the confidence to stay overnight in different destinations and also internationally and thus finally enjoy a deserved holiday, so we keep ourselves optimistic with a view
CONTACT:
800 872 7275 javiercolorado@park-royalhotels.com
to 2022”, concluded Javier Colorado, General Manager for Grand Park Royal Cozumel.
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65
Solutions designed for the client’s needs, with advice throughout the process
Tajo Mina el Limón. Cliente: Calibre Mining
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In the right place to obtain and export minerals Produced by Jassen Pintado
Written by Mateo Rafael Tablado
Interviewee Víctor Flórez, Mining General Manager for Carbomas
Carbomas operates in strategic locations which facilitate the exportation of its coke mineral products, besides optimizing its production by investing on equipment and developing its workforce.
Mining
CARBOMAS
C
arbomas’ business
Metallurgy Engineering from the
consists in the
National University of Colombia, and
exploration,
afterwards he earned a Postgraduate
extraction and
Degree in Business Administration
commercialization
from the University of Santander
of minerals. Such
(also in Colombia).
activities are developed through
His experience in the mining sector has expanded on for more than 13
its brands Carbomas and Metalmax.
years, having worked in companies
The company was created by a
such as Cerro Matoso and Prodeco,
business group formed in 2015 in
moving up from operational positions
the Department of North Santander,
to management before being hired by
Colombia.
Carbomas in August 2020.
“As a business group, we are
“During these years I have worked
currently known as the largest
in production and strategic planning
producer of ultra-low phosphorus
positions”. Flórez said.
coke in Colombia”, pointed out Víctor Flórez Mejía, Carbomas Mining National Manager. EXPERIENCED LEADERSHIP WITH KNOWLEDGE OF THE MINING SECTOR Flórez graduated in Mining and
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November 2021
WIDE EXPERIENCE THROUGH DIFFERENT OPERATIONS Carbomas develops its operation in different departments in Colombia, producing mainly thermal coal, coking coal and copper concentrates: • Department of Córdoba:
Mining
CARBOMAS
Carbomas has a thermal coal open
Three underground mining operations
pit mine, besides currently operating
and four exploration projects. Coking
two thermal coal exploration projects,
coal is obtained out of the working
expecting to bring over 11,000
operations, along with the extraction
BTU (British Thermal Units) to the
of ultra-low phosphorus coke, used
international coal market, with a sulfur
in ferroalloys.
concentration below 1%. • Department of North Santander:
• Department of Cesar: Copper exploration projects in its exploration
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71
CARBOMAS
72
November 2021
Mining
Mining
CARBOMAS
stage, operations are expected to beguin in the Q4 2021 to export copper concentrate from the ports of Santa Marta (Department of Magdalena) and Barranquilla (Department of Atlantic). • Department of La Guajira: Copper project recently assigned by the Colombian government. The deposit is in the La Jagua del Pilar Municipality and its exploration would
THE NECESSARY EQUIPMENT FOR WORKS TO BE PERFORMED Exploration projects Carbomas is in charge of, which are several at a national level, have led the company to take the decision of acquiring both underground and surface drilling machinery, which could result in cost reduction of approximately 6% per drilled ft in these projects. Carbomas relies on equipment such
take place
as scanners for underground mining,
in Q4 2021. This strategic reserve
among its advanced technological
was given through the National
solutions, which can give information
Mining Agency for its exploration
about the tunnels with great accuracy
and exploitation, and was assigned
for applications in topography
by public tender.
processes, mining planning and
“We were fortunate to be the first company benefited with the
geotechnics. In managerial matters, the company
assignment of this block”, the
is implementing an ERP system
executive said.
which will optimize its processes. This system, along with the acquisition of
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73
CARBOMAS
Mining
We are the largest producer of ultra-low phosphorus coke in Colombia - Víctor Flórez Mejía, National Mining Manager at Carbomas
exploration machinery equipped with
importance is given to its suppliers, an
the most advanced technology, will
integral and highly valued part of its
result a greater efficiency in cost.
productive chain.
“Nowadays, plenty of technological
74
Companies such as Boart Longyear,
advances applied to mining have
Caterpillar, Cino Mining, Dassault
been developed, these allow us to be
Systèmes and Komatsu, among
more cost-efficient and increase our
others, provide Carbomas’ operations
productivity”, Flórez declared.
with value.
STRATEGIC SUPPLIERS AND PARTNERS Carbomas’ strategic stockholders
TOWARDS GREATER SECURITY AMONG THE HUMAN TEAM Among traits shared by Carbomas’
and partners are highly valued
workers, their energy, the fact of self-
regarding their contribution to the
imposing high growing goals, as well
company’s operations, and this same
as the evolution of a culture of security
November 2021
CARBOMAS
Mining
- Víctor Flórez Mejía, National Mining Manager at Carbomas
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75
Mining
CARBOMAS
and respect for the environment
surrounding its operations are based
certainly stand out, besides giving
on mutual benefits, encouraged
value to the communities where the
by the creation of self-sustainable
company operates.
development programs for these
Carbomas’ workforce is currently going through a transformation
settlements. Among the renowned efforts for
towards a self-care culture in each
this purpose are the alliances created
of its collaborators, thus favoring a
along local governments with the
more secure and healthier working
purpose of promoting the growth of
atmosphere. REAL BENEFITS FOR NEIGHBORING COMMUNITIES The relationships between Carbomas and the communities
the communities where the company has got influence. The main aspects in which Carbomas has become as an agent for change among these communities
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77
CARBOMAS
Mining
It is really important for us to bring value to the communities where we work at - Víctor Flórez Mejía, National Mining Manager at Carbomas
78
November 2021
Mining
CARBOMAS
include agriculture, construction
Their vision in a few years’ time is
of access roads, education, and
to become the mining company
jobs generation.
with the largest quantity of mineral products in its portfolio in Colombia.
“It is really important for us to bring value to the communities where we work at”, the manager stressed.
Nowadays, the company makes a place for itself in the products obtained from lines of work such as coke, metallurgic coke, coking
PORTFOLIO GROWTH TOWARDS THE FUTURE
coal, thermal coal, copper
Carbomas is setting highly important
concentrates and gold.
challenges, which are within reach.
FOUNDED:
2015 INDUSTRY:
Mining CONTACT: victor.florez@carbomas.com
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79
TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS
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UNLEASHING VALUE FOR A BETTER FUTURE Lagunas Norte Mining Unit, in Peru
Minera Boroo Misquichilca is the Asian mining company’s first venture into Latin America. Its know-how has enabled Laguna Norte to increase its production in gold and other minerals Produced by Jassen Pintado Intervewee Jaime Zúñiga Ide, General Manager for Minera Boroo Misquichilca
Minera Boroo Misquichilca
B
oroo is a multicultural
Boroo Misquichilca as a legal entity. The operation is focused on
company operating long-term value generation for its in Central Asia and
stakeholders, besides taking part
South America,
in the sustainable development of
it was previously
its strategic partners, such as the
known as the
company’s personnel, contributing
OZD Asia Pte Ltd. holding. It’s main
companies and the communities
activity is the acquisition, development where the mining company operates. and operation of gold producing Another key factor in Minera Boroo properties, worldwide. Boroo is result-centered and
Misquichilca is staff management. The company relies on development
employee-oriented. The company’s
programs to detect and develop those
portfolio is made up of important
with a future in leadership roles.
assets, globally, some well into
“I’ve been able to confirm that every
production processes and others in an successful company is based on staff exploration phase.
management,” said Jaime Zúñiga Ide, General Manager of Minera Boroo
Venturing into Latin America via Lagunas Norte, in Peru Boroo acquired the Lagunas Norte mining unit and its projects in the Peru Northern Sierra, becoming Minera
84
November 2021
Misquichilca.
Knowledgeable leadership with multicultural experience Zuñiga graduated as a Chemical
Mining
“
I have big ambitions and plans for Minera Boroo Misquichilca,
“
such as turning our business into a world class company
- Jaime Zúñiga Ide, General Manager for Lagunas Norte - Minera Boroo Misquichilca w w w.e s .the b os tonb r.com
85
Minera Boroo Misquichilca
86
November 2021
Mining
Engineer at the Federico Santa María Technical University (in Chile). His apprenticeship included different
A productive past precedes a brilliant future When Boroo acquired Lagunas
leadership-related subjects, including
Norte, the mine was in a care
an MBA from the Adolfo Ibáñez
and maintenance stage with gold
University (Chile) and the Tsinghua
and silver production through
University School of Economics and
secondary leaching.
Management (China), as well as the
The mine, which has a positive
Management Development Program
reputation in gold production, is
at the University of Miami Patti and
destined to become a world class
Allan Herbert Business School.
operation, and, once being part of
Zúñiga’s working experience has
Boroo, the company’s goal is to
taken place all over the continent,
value the current high mining
as his career has led him to Chile,
potential, from which significant
his home country, and also Brazil,
growth could be achieved.
the Dominican Republic, Peru, and
Beyond the current state of
the US, gathering a multicultural
care and maintenance Lagunas
understanding which has proved to be
Norte is undergoing, production
useful, businesswise.
continues through secondary
“I have big ambitions and plans for Minera Boroo Misquichilca, such as turning our business into a world class company,” Zúñiga explained.
leaching, resulting in doré bars -a mixture of gold and silver-. “In parallel, we are working on projects to optimize and value more
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87
We are the first occupational health center in the region of La Libertad (Peru), to achieve 3 ISO standards. Authorized by DIGESA, we provide occupational health assessments, Covid -19 testing and risk monitoring, performed by our staff of physicians and specialists under high quality standards.
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Minera Boroo Misquichilca
mineral resources within the mining unit,” the executive added.
Strategic alignment of suppliers Minera Boroo Misquichilca relies on local sourcing. The company is
Experience in value generation
committed to the development of local
Boroo’s work stands out for its
businesses, contributing not only to
success after acquiring mines in
the development of their leadership
care and maintenance status, and
abilities, but also to help them
afterwards extending their useful
increase their clientele and the number
life, adding value to these assets by
of different industries they serve, thus
optimizing mineral resources, capital
becoming sustainable businesses.
investments and human resources. Among other traits, Boroo operates with efficiency, innovation, operational
Suppliers must align with Minera Boroo Misquichilca’s three fundamental principles:
excellence, disciplined allocation of capital, environmental and social
• People’s safety
management, as well as responsible
• Care for the environment
governance, as well as a working
• Working along surrounding
environment in which personnel
communities
have easy access to learn new skills, knowledge and gather the necessary experience to prosper.
90
November 2021
“All of our suppliers are important and we consider them strategic
Mining
“
“
We are working on projects to optimize and value more mineral resources
- Jaime Zúñiga Ide, General Manager for Lagunas Norte - Minera Boroo Misquichilca w w w.e s .the b os tonb r.com
91
Operation, Maintenance and Asset Management Services for the Mining, Energy and Hydrocarbons Industry. We have a human talent of over 6000 employees in Latin America, a highly experienced team with a broad knowledge in all of the sectors where we provide our services. Safety, Innovation, Reliability and an Ethical mindset are part of our commitment to Value that we offer in each oneofour services. We are looking forward to Partnering with you.
PERÚ - LIMA Av. Santo Toribio 173, Torre Real 8 – P10 Centro Empresarial, San Isidro Lima – Perú + [51 1] 7106100 ISO 9001
ISO 14001
OHSAS 18001
Norsok S-006
endorsed ASSESSOR
comercial@confipetrol.pe www.confipetrol.com
Minera Boroo Misquichilca
partners whom we value for their
Mining
“Health and safety for everyone
commitment to fulfill our goals,”
working in our mining unit is top
Zúñiga declared.
priority,” the general manager commented.
Important achievements in health and safety One of Boroo’s most important
Contributions to the community Boroo is constantly bringing a
contributions to the Lagunas Norte
positive impact in the economy of its
operation is its solid health and safety
surrounding communities as well as
culture, which in 2020 achieved the
in the countries where the company
best indexes in these subjects since
operates, in a way that the company’s
operations began in 2005.
vision in the present becomes a reality
Since the start of the COVID-19 pandemic, Minera Boroo Misquichilca
in the future. One of the company’s goals is to
became one of the first companies
become a reliable partner able to
in the area to deploy prevention,
unleash all the benefits of extracted
surveillance and control protocols,
minerals, contributing both to
making its personnel’s health and
those investing in its discovery and
safety a priority.
production as well as for stakeholders.
Also, Boroo is the only mining company among a 20 Northern Peru businesses alliance, which installed a
Upcoming increase in productivity Boroo’s portfolio currently includes
modern molecular biology laboratory
both advanced and early stage
to ease access and response time of
projects; permits for the latter are
PCR-type tests for the population of
being obtained as well as those
the entire La Libertad region and the
required to extend Lagunas Norte’s
company’s workers.
useful life, after planning a mine
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93
SAFE METER-BY-METER PROGRESS At Consorcio JM our commitment is to provide diamond drilling services, with RC Reverse Air Circulation, drilling water wells in compliance with quality and safety based on international standards, good environmental care practices and respect for the communities where we operate, in strict coordination with our clients.
SANDVIK - DE740
BOART LONGYEAR - LF160
José María Jacobo Jacobo, General Manager www.consorciojm.com.pe
fjmjacobo@consorciojm.com.pe
011+51+54-615374 /consorcio-jm-s.a.c
Minera Boroo Misquichilca
Mining
expansion which will receive important and strengthening our relationships investments which will allow to
with neighboring communities, as
increase ore reserves progressively,
well as achieving our production
thus fulfilling growth goals with
objectives,” finalized Jaime Zúñiga
support from the company’s
Ide, General Manager for Lagunas
experienced team.
Norte - Minera Boroo Misquichilca.
Mid-term goals include improvements to optimize the current secondary leaching operation, the development of a project for gold recovery from carbonaceous oxide ore through the Carbon Material Oxides Project (CMOP). For the long term, the company plans the development of a gold recovery from sulphide ore project, through the Refractory Material Project (PMR). All of these plans require investments for the acquisition of new operation and processing infrastructure. “We wish to close 2021 fulfilling all of our goals regarding people’s health
FOUNDED:
2018 INDUSTRY:
MINING CONTACT: www.boroomc.com.sg informes@lagunasnorte.com @mineraboroomisquichilca
and safety, caring for the environment
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Infrastructures so well made, that they last forever. Visit us at: vitsa.co
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MELIÁ September 2021 | www.thebostonbr.com
(Dominican Republic) Beyond hospitality and into new leisure ventures
ARANWA HOTELS RESORTS & SPAS (Peru) Wellness and hospitality at Peru’s dreamiest destinations
SIMPLOT (Mexico) The best fries in the best conditions in every table
Responsible gold production and explorations in Nicaragua
Ten megaprojects never finished
Petri Salopera, Vice-President of Sustainability at Calibre Mining
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