Magazine | BBR - November 2021

The best stay at the Mexican Caribbean’s finest destination

November 2021 | www.thebostonbr.com

WEBER SAINT GOBAIN (Chile) Partnerships resulting in countrywide presence

MINERA BOROO MISQUICHILCA

Leading Brazil into clean energy Leonardo Pontes, Vice President of Downstream, Raízen

(Peru) Strategies to bring new value to Lagunas Norte

CARBOMAS (Colombia) Ideal location for mineral exploration, production and exports

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On route to the end of 2021 and

the mining sector, Carbomas’s strategic

the recovery this year has brought

locations in Colombia allow it to bring

in different fronts after facing the

its production to important shipping

consequences of the pandemic which

ports, easing exportation of its carbon

ended up bringing the best out of many by-products and other minerals. companies regarding adaptability and flexibility to keep running.

The energy sector in Brazil hosts

Further south, in Chile Weber Saint Gobain’s countrywide presence is enhanced by strategic partnerships,

Raízen, a disrupting force in the

which are key to the company’s

market which has experienced large

success.

growth and revenue through global

All this activity and business makes

and continental partners Shell and

us think about winding down and relax

FEMSA, as well as the latter’s Oxxo

in a unique spot, offered by Grand

minimarkets.

Park Royal Cozumel, an ideal setting

In Peru, after acquiring the Lagunas Norte mine, Boroo Misquichilca is poised to bring new value to this asset and revitalize its productivity. Also in

in the Mexican Caribbean for a family vacation or a romantic getaway.

Thanks for reading and sharing The Boston Business Review!

Mateo Rafael Tablado, Editor in Chief at The Boston Business Review Email: rafael.tablado@thebostonbr.com

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3

WHO WE ARE Managing Director

Finance Director

Jassen Pintado

Christina Schoch

Creative Director

Social Media Director

Omar Rodríguez

Maria Elena Gastelum

Editor in Chief

Content Coordinator

Rafael Tablado

Alicia Barrantes

Editor in Brasil

Project Directors

Flavia Brancato

Ana Macfarland David Alarcon

Translations

Giuseppe Modenesi

María Murgui

Lucy Verde Marcelo Modenesi

Ta b l e o f C o n t e n t s

06.

TECHNOLOGY Freeway Consulting

Sound culture, integrated ecosystem and advanced technologies

54.

Grand luxury lodging in the Mexican Caribbean

68.

In the right place to obtain and export minerals

82.

Operational standards increasing mining value in Peru

14.

30.

38.

MINING Bertling Logistics Group

Nationwide presence servicing the construction industry

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5

Freeway

Te c h n olo g y

Pandemic:

Electroshock Digital Transformation The dawn of a technological revolution in our society

6

November 2021

Written by Oscar Emo

Te c h n olo g í a

At

the beginning of 2020,

digital evolution, both as a tool to

we could not even

provide competitive advantages,

begin to imagine what

as well as a vehicle to serve a

was just around the

generation of young people that

corner. At that moment, our plans

expect immediacy and hyper-

as a provider of Salesforce-based

personalization in every interaction

Digital Transformation technology

with a brand or service.

solutions were focused on showing our clients the value and need of

News of a strange disease in China, leading to the closure of

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7

Freeway

Te c h n olo g y

entire cities, were perceived as an

In a few months, our most

overseas issue, far away from the

technology-averse friends and

U.S., in a context of an almost political relatives −even seniors? (If you are style of control characterized by

giving this to people in the US, I might

extreme measures. Westerners did

remove this part)− have evolved in

not see it coming as the beginning

the way they used their devices; they

of the brutal reality a few weeks later

are no longer limiting themselves to

reached Europe, the United States

basic social networks. Suddenly, they

and, on short notice− our Latin

are also making video conferences for

American countries. Even as the first

both work and celebrating birthdays,

cases struck −a few dozen per day−

sending packages and buying services

we were still in denial that in a very

and products on-line, replacing

short time human drama and the loss

the decades-old ritual of paying a

of lives would force governments to activate stringent containment measures that would severely affect the economy as well as our way of living, working and interacting.

These circumstances would also shift consumer expectations about how a brand or supplier should interact with them and how companies can influence their purchase decisions.

8

November 2021

weekend visit to shopping malls and grocery stores. In the flash of en eye, our entire society adopted behaviors that were thought to be exclusive to Millennials and Generation Z, accelerating an revolutionary change that otherwise would have taken a few more years.

It was an

Te c h n olo g í a

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9

Te c h n olo g y

Freeway

“electroshock” therapy towards digital

strategy that encompasses all points

transformation that took just a few

of interaction with the customer, we

months and coined a new reality that

must start from two central areas:

will surely remain well beyond the end

Digital Marketing and E-Commerce.

of the pandemic.

The post pandemic reality that lies

When we talk about lead generation and purchasing process in a digital

ahead requires companies to interact

environment, the vision is much

efficiently and in an innovative way

deeper and more complex than merely

in the digital world, no longer as a

sending emails, hiring an Ad Agency

competitive advantage, but as an

to have a presence in Social Networks

essential comparative advantage

and a website with a Shopping Cart.

to survive and remain as a relevant

The new reality makes mandatory to

player in its ecosystem. Not only is

develop a much deeper interaction

there no turning back on the habits

with the consumer to obtain a detailed

and behaviors that society had

understanding of his/her interests,

adopted in the past months, but the

searches and previous experiences

economic recovery will speed up

before visiting our on-line assets, so

investment in the digital space, making that what the site presents is not just

10

it a centerpiece of any strategy or

the discount of the month, but fully

business model for all industries.

customized information that allows

Despite the imperative need to

interaction according to the specific

establish a digital transformation

interests and needs of the customer.

November 2021

Freeway Consulting

Mass mailings are no longer

substantial increases in the depth

enough as relevant and personalized

of customer relationships and −of

communications are now required

course− in revenue.

−at the right time and through the

While it is true that the need

customer’s preferred channel− offering for digital transformation could a custom-tailored, on-line experience

be perceived more clearly in B2C

suited to the tastes, interests, needs

(Business to Consumer) environments,

and preferences of the buyer. In our

the impact on B2B (Business to

extensive experience with Salesforce

Business) scenarios is equally

solutions in industries such as Retail

profound and transformational. This

and Consumer Goods, we have seen

is generating the imperative need for

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11

Freeway

12

November 2021

Te c h n olo g y

a much more agile and integrated digital model of relationship with distributors and suppliers, as well as a dramatic evolution of the commercial force towards a 360 vision of the customer. If properly executed, this will allow us to integrate and leverage INDUSTRY:

Information Technology & Services

the productive components of the organizations, making possible realtime projection of prices, production requirements and impacts on the supply chain.

The beginning of the end of the

CONTACT: freewayconsulting.com info@freewayconsulting.com

pandemic in the second half of 2021, will undoubtedly mark one of the most accelerated periods of technological evolution witnessed by mankind, driven by a reactivation of the

FOLLOW US:

economy, by an ecosystem strongly adapted in recent months to the digital world and for an increasingly advanced range of solutions adapted to the Electroshock therapy that we have experienced. We are about to bear witness a new digital revolution in our society.

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13

SOUND CULTURE, INTEGRATED ECOSYSTEM AND ADVANCED TECHNOLOGIES

Innovations focused on renewable energy is Raízen’s bet for the coming years.

Produced by Jassen Pintado

Written by Flávia Brancato

Interviewee Leonardo Pontes, Vice-President of Downstream, Raízen

Energy

Raízen

T

he 10th anniversary of

Pontes. “Our energy is essential

Raízen is a landmark in

to mobilize people and leverage

a successful path and

business, and our bets are already

strengthens the company’s

visible and are producing excellent

importance in the energy

results, delivering a low carbon

transition scenario. As

economy to society”, celebrates the

from the development of its vertically

executive.

integrated renewable and downstream energy ecosystems, the company

BUSINESS UNITS

has been able to triple its EBITDA

With over 40,000 employees,

and pave avenues for growth that

Raízen operates 35 sugar, ethanol

will certainly remain stable in the

and bioenergy production units in the

next decade.

states of São Paulo, Goiás, Minas

The fruit of a strategic partnership

Gerais and Mato Grosso do Sul, which

between Shell and Cosan, giants in the have an installed capacity to crush

16

energy, fuel and logistics segments,

around 105 million tons of sugarcane

and creating the largest integrated

per year, in addition to a second-

and vertical player in the world, the

generation ethanol plant (E2G) and

company is recognized in the market

a biogas plant. The company also

as Green Champion and a source

has 3.2 million acres of agricultural

of great pride for the Vice-President

areas cultivated with state-of-the-

of Downstream at Raízen, Leonardo

art technology and 99% mechanized

November 2021

Raízen

Energy

Our energy is essential to mobilize people and leverage business, and our bets are already visible and are producing excellent results - Leonardo Pontes, Vice-President of Downstream, Raízen

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17

Raízen

Energy

“Sugar cane has a huge potential for converting solar energy into affordable biomass” - Leonardo Pontes, Vice-President of Downstream, Raízen

18

harvesting, and installed capacity of

with more than 1,000 Shell Select

around 1.3GW for energy generation.

convenience stores, in addition to the

According to Pontes, 2.1 TWh

OXXO markets. In the B2B and retail

of electricity was produced from

segments, in the crop year 2019-20,

sugarcane biomass in the last harvest.

approximately 7.1 billion gallons of

At the other end of its operations,

fuel were sold, with operations in all

Raízen has a reseller network of more

regions of Brazil through 67 airport

than 7,000 Shell branded service

supply bases and 67 fuel distribution

stations in Brazil and Argentina. And,

terminals. In Argentina, where the

through the NÓS Group (JV with

company has operated under the

FEMSA Comercio), it operates in retail

Shell brand since 2018, 1.6 billion

November 2021

Energy

Raízen

The company has 3.2 million acres of agr icultural areas

gallons of fuel were sold in the same

and logistical process. Deemed to be

period, with a network of around 730

a leader in the production of biofuels

Shell stations, a refinery, a lubricant

and bioelectricity from sugarcane,

plant, four land terminals and two

Raízen continues investing to expand

supply bases in airports.

its portfolio in renewable sources,

OPERATIONAL EFFICIENCY AND INVESTMENTS The advantages of climate, land

with the implementation of new technologies, such as cellulosic ethanol (second generation or E2G), in

availability and differentiated export

addition to projects for the production

logistics are some of the strengths

of biogas, biomass and solar energy

that provide an efficient production

generation.

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Raízen

Energy

We will continue to invest in solutions that contribute to the global energy transition agenda on a gradual and sustainable basis - Leonardo Pontes, Vice-President of Downstream, Raízen

20

November 2021

Energy

Raízen

According to Pontes, Raízen is

reducing emissions from industrial

the only company able to produce

processes, Raízen’s production

E2G ethanol on a commercial scale

plants are no longer power plants and

in the world. “Sugar cane has a

became bioenergy parks. Furthermore,

huge potential for converting solar

with the circular economy as one of

energy into affordable biomass. The

the company’s pillars, 23 of its units

importance of this milestone is one

are self-sufficient in the cogeneration

of the main growth verticals for the

of electricity from biomass burning,

next decade, since currently this is

and 13 of them export surplus

the biofuel with the lowest carbon

bioelectricity to the network.

footprint in the world (which serves as

Pontes also evaluates the

an integral substitute for gasoline or,

company’s performance and

when mixed with gasoline, improves

prospects. “Raízen is attentive to

fuel quality as it has a smaller carbon

acting in an innovative way in global

footprint). In addition, E2G represents

trends, such as the growing demand

an opportunity for us to increase our

for clean energy, the accelerating

productivity by up to 50% over the

digital revolution, new habits and

same cultivated area”.

perspectives for distributed energy

Actively acting in the fight against

generation. Thus, we will continue to

climate change by promoting

invest in solutions that contribute to

decarbonization through a robust

the global energy transition agenda on

portfolio of renewable energies and

a gradual and sustainable basis.”

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21

Energy

Raízen

EVOLUTION AND RECOGNITION As evolution highlights, the VicePresident shows the privilege of being part of a path of growth and success

that has exponentially increased the company’s interaction with end consumers in Brazil.

“I have been in the group’s executive

and he mentions the development of

board of officers for seven years; I

the retail partnership with the FEMSA

am responsible for the Downstream

group - which aims at exploring the

business, which encompasses all

nearby retail business in Brazil, in

logistical operations, retail and

addition to the creation of Shell Box,

B2B’s sales channels. In this period,

a payment and loyalty application

I experienced phases of economic

The alliance with Shell has p roven its i mpo r tance as a revenue avenue

22

November 2021

Energy

Raízen

Raí zen is the only company able to p roduce E 2G ethanol on a commercial scale in the wor ld

expansion and recession. However,

process phases and due to the intense

with our entrepreneurial culture,

work carried out in all group’s units,

capital discipline, unique assets that

Raízen has a series of recognitions

comprise our team, logistics, brand

including 10 certifications that

and scale, we continue to increase

strength the quality in production, full

our market share and to improve our

compliance with several international

return on investment. According to

requirements, and concern about the

many investors, today we are the

community and sustainable growth.

benchmark in the Brazilian market”, Pontes points out.

Always valuing quality and operational efficiency at all production

Among the recognitions, noteworthy is Bonsucro, international social and environmental certification of sugarcane and all its derivatives; the

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23

Energy

Raízen

In 2020, Raízen structured a governance of donations and investments to ensure actions to combat and prevent the coronavirus.

The company donated around 290,500 gallons of 70% alcohol to 98 hospitals, covering over 100 cities across the country - Leonardo Pontes, Vice-President of Downstream, Raízen

24

November 2021

Energy

Raízen

ISCC, which guarantees compliance

reducing ethanol’s carbon footprint

with the sustainability parameters of

by 10%; reducing water collection

production in the European Union

by 10%; ensuring a robust

under the Renewable Fuels Directives;

traceability system for 100% of

the EPA, registration of ethanol with

the volume of crushed cane;

the American environmental agency,

and to ensuring internationally

and the CARB, the certification that

recognized sustainability programs

guarantees access to the Californian

for sugarcane sources.

ethanol market.

As we believe that sustainable development should consider the

COMMITMENTS AND SOCIAL RESPONSIBILITY

balance of environmental, economic and social factors in business

To continue its work to combat

management, social responsibility

climate change, including to reduce

is at the base of Raízen’s strategic

emissions from processes and to

pillars, permeating all stages of the

increase the offer of renewable

company’s production and business

products for society, in this crop year

processes. The executive also

2020-21, Raízen publicly assumed

highlights the achievements during

commitments to be achieved by 2030

the pandemic. “In 2020, Raízen

in line to the Sustainable Development

structured a governance of donations

Goals (SDGs) established by the

and investments to ensure actions to

United Nations (UN). Among them:

combat and prevent the coronavirus.

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25

Raízen

The company donated around 290,500 gallons of 70% alcohol to 98 hospitals, covering over 100 cities across the country”.

Another outstanding action takes place through the Raízen Foundation, the company’s social and educational branch present in seven cities in the states of São Paulo and Goiás. Every day, around 1,400 socially vulnerable children and teenagers are assisted.

“Boosting an entire network of solidarity, Raízen continues with the incentive and investment in internal volunteer programs that impact the surrounding communities”, concludes Pontes.

INDUSTRY: Energy CONTACT: 0810 999 7435 www.raizen.com.br

26

November 2021

Raízen

Energy

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Bertling Logistics Group

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For a current gold mine project in the environment caused by rate volatility, Dominican Republic, Bertling Miami has port congestion and Covid-19. About had a record month after the other in

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November 2021

Mining

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Bertling Logistics Group

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November 2021

Mining

Bertling – We deliver our promise.

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Bertling was founded in Germany more than 155 years ago and

visible and efficiently-run supplychains for transports and projects of any scale.

Working with an international

has since developed from a local

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chartering and ship-owning business

and dedicated partners plus 700

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logistics employees, Bertling is ideally

shipping company, offering complex

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resupply transport solutions as well as worldwide leading ship-owning, chartering and brokerage services to its global clients. Bertling’s value adds in-house IT services which encompass

to the energy, oil & gas, mining & construction, infrastructure, renewables and petrochemical industries. Bertling’s highly specialized logistics services

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NATIONWIDE PRESENCE ser vicing the construc t ion industr y Produced by Jassen Pintado

Written by Mateo Rafael Tablado

Interviewee Asier Amorena, General Manager for Saint-Gobain Weber in Chile

Construction

Saint-Gobain Weber has kept a steady presence all along Chile, achieving this accomplishment is possible thanks to the company’s successful strategic partnerships

CONCEIVED FOR ROYALTY FOR GLOBAL AVAILABILITY

Saint-Gobain designs, manufactures and distributes materials and solutions for industries such as construction, healthcare and mobility, among many others. The company’s history goes back more than three centuries ago as a glass factory opened under orders of King Louis XIV, in France. Currently, Saint-Gobain has presence in 70 countries with the support of more than 167,000 employees, and in 2020 generated sales for more than $45.4 billion.

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39

Saint-Gobain Weber Chile

Products created by Saint-Gobain

origins and global presence. In 2016,

are developed under a continuous

Weber’s affiliate in Chile expanded

innovation process and are to be

in South America after acquiring the

found in many different spaces in

Solcrom company, a solid player in

everyday life, delivering wellness,

the production and distribution of

execution and safety, undertaking

chemical products for construction.

the challenges faced by sustainable

The operation in Chile currently

construction, resource efficiency and

has five distribution centers and

fighting climate change.

two production plants, the newest one opening in November 2021

BOOSTING PRESENCE THROUGH PARTNERSHIPS

Saint-Gobain’s presence in Chile also goes back long ago. The

in Concepción, consolidating the company’s presence in all of Chile.

Asier Amorena is the General Manager for Weber Saint-Gobain in

company has established key strategic Chile since 2017. Amorena is originally partnerships with businesses such a telecommunications engineer, as the El Volcán company and the

graduated from the Public University

Vidrios Lirquén glass factory. In

of Navarre (Spain), he worked in

1996, Saint-Gobain incorporated

this specialty during two years for

Weber, also a company with French

Agilent Technologies in Stuttgart, Germany. Once back in Spain, Amorena was hired at Saint-Gobain for the Marketing and Development department, for which he earned an MBA from the Barcelona School of

40

November 2021

Construction

Weber Projects

Management (Spain), adjunct to the Pompeu also saw Amorena’s further development in Fabra University. Besides this degree,

leadership by honing his skills in important

Amorena has also taken different marketing

business schools with professors with

courses and seminars in prestigious

ties to Harvard University and the MIT

institutions in Spain, such as IESE, IE

(Massachusetts Institute of Technology),

Business School and ESADE Business

both in the United States.

School. His career in Saint-Gobain took a turn in 2011, as Amorena arrived at Brazil

NATIONWIDE PORTFOLIO AVAILABILITY

as Marketing Director, being named Sales

Solutions and products from Saint-

Director five years later; his stint in Brazil

Gobain Weber are useful in projects of

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41

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Saint-Gobain Weber Chile

different kinds and dimensions:

• For the retail market via

from repairs, finishes and home

SODIMAC, the specialized home

remodeling projects to large building

and construction superstore chain

construction, offering cement, plaster,

• Hardware stores

mortar, coating, sealers, concrete,

• In construction companies

silicone and other compounds. These

nationwide.

products are available from Arica to Punta Arenas through the three main

44

GROWTH VIA DIGITIZATION

The Digital Transformation process

distribution channels for the Chilean

at Saint-Gobain Weber Chile is a key

construction industry:

factor to the company’s growth with

November 2021

Construction

“WE TRY TO BRING A FAIR VALUE OFFER TO OUR CLIENTS AND SUPPLIERS” - Asier Amorena, General Manager for Saint-Gobain Weber Chile

the development of three

contractors and other construction

main pillars:

professionals

• Optimization of managerial

• The modernization of the

procedures

company’s industrial platform

• Improving communication along

through resources set in the

with thrusting the Weber brand

Industry 4.0 concept.

into a digital habitat inclusive to retail clients as well as end consumers of the company’s products, which are mainly

PARTNERS, SHAREHOLDERS, STAKEHOLDERS

For decades, the way to success in Chilean territory for Saint-Gobain

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Construction

Weber has been through the creation

fruitful relationships in the long term.

of powerful partnerships able to bring

The company has developed key

win-win situations within a context

suppliers as well as products with

of absolute and total trust. Both the

specific requirements, contributing

company and partner El Volcán share

with knowledge and financial support

this long-term perspective.

to its value chain.

“We try to bring a fair value offer

“Suppliers with operations in Chile

to our clients and suppliers. A

are key partners, because they are

perspective of value distribution of the

open to create custom developments

shareholder to all of our stakeholders,

adding value to our operations,” the

besides facing the everyday challenge

executive said.

of having a true empathic view with each of our stakeholders,” Amorena declared.

RELATIONSHIPS WITH SUPPLIERS

The provision of supplies, raw

CONTRIBUTIONS TO A BETTER PLACE

The “Making the World a Better Home” initiative is a global effort from Saint-Gobain and affiliate companies

materials and other goods to run

to help make our surroundings a more

operations in Saint-Gobain Weber

sustainable, beautiful place to inhabit.

Chile requires specialized purveyors,

In facing this commitment, Saint-

possessing key traits, such as

Gobain takes its global leadership

flexibility, being on time and other

role for sustainable solutions and

attributes which allow establishing

focuses on goals such as reaching

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47

Empresa cementera, presente en Perú, Ecuador y Estados Unidos. ¡Y ahora también en Chile!

Avda. Las Industrias n° 4651, San Juan, San Antonio - Chile

UNIDOS CONSTRUIMOS UN MUNDO SOSTENIBLE.

Correo: recepcionplanta@unacem.cl Teléfono: (+56) 35-2332300 / (+56) 987772637

Empresas Cloramon S.A. Chemical at the service of the Construction Industry, Coatings, Paper, Pulp and Agro Industry. www.cloramon.cl empresas@Cloramon.cl Fono: +56 2 24401320 Panamericana Norte 8900, Quilicura, Santiago Chile

Construction

“SUPPLIERS WITH OPERATIONS IN CHILE ARE KEY PARTNERS, because they are open to create custom developments adding value to our operations” - Asier Amorena, General Manager for Saint-Gobain Weber Chile

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49

STRONG AND DURABLE CEMENTS WITH MOWILITH® The high-performance Mowilith® solutions are used for increased durability and strength in cementing operations and to deliver premium mortar performance, including flexibility, waterproofing and offers protection against weathering.

The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’ our nature. www.archroma.com

Products created by SaintG o b a i n We b e r a re i n l i n e w i t h t h e “M a k i n g T h e Wo r l d A B et te r H o m e” p ro g ra m , a l i g n e d to t h e U N’s i n i t i at i ve s about climate change

50

November 2021

Construction

Saint-Gobain Weber Chile

a zero CO2 emissions by 2050. This was announced during the UN Climate Action Summit.

This goal contributes to the Business Ambition for 1.5°C global pact, which establishes a maximum increase FOUNDED:

1665 1996 as Saint-Gobain Weber in Chile

of global temperature to 1.5°C, considered by science as the limit increase to avoid the worst impacts derived from climate change.

UPCOMING PLANS

Among the upcoming goals for SaintINDUSTRY:

Construction

Gobain Weber in Chile, the operational platform optimization project stands out, as it does the development of work teams into an intermediate skills mix. It’s been foreseen that once these efforts result in efficient processes and

www.cl.weber

skilled individuals, these will add value to the operation, leveraging growth for the company in the upcoming years.

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51

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luxury Grand

lodging in the Mexican Caribbean

Grand Park Royal Cozumel takes its brand’s attributes guaranteeing an unforgettable stay at the delightful island in the Mexican Caribbean Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Interviewee Javier Colorado, Grand Park Royal Cozumel General Manager

Grand Park Royal | Cozumel

F

or more than 30 years,

a cozy touch, but with the service

the Mexican chain Park

and attention featured by Park Royal

Royal Hotels & Resorts

Hotels & Resorts.

has served as a host for

• Grand Park Royal Luxury Resorts:

millions of guests who

deluxe brand with properties in Mexico

have visited its properties

iconic beach destinations such as

with different plans, be

Cancun, Cozumel and Puerto Vallarta.

them family vacations,

“Our four brands provide a

a romantic getaway, a honeymoon

unique experience for each guest”,

or even for special events such

commented Javier Colorado, General

as weddings, work meetings and

Manager for Grand Park Royal

conventions.

Cozumel.

Nowadays, the chain operates 14 properties among Argentina, Mexico, Puerto Rico and the U.S., offering four brands differentiated according to defined segments: • Park Royal Beach Resorts: perfect

Javier Colorado earned his Degree in Tourism from the César Ritz Tourism and Hotel Industry College (COSUTH,

for family vacations at the best

for its Spanish acronym) in Ciudad de

beaches in Mexico.

Mexico.

• Park Royal City: urban hotels in

Three decades of working

places such as Buenos Aires, Miami

experience have taken him to

and Orlando.

Bahamas, Curaçao, the Dominican

• Park Royal Homestay: hotels with

56

EXPERIENCED LEADERSHIP WITH WORLDWIDE ACHIEVEMENTS

November 2021

Republic, Dubai (United Arab

Hospitality

Emirates), El Salvador, Kuwait,

the Middle East/Africa region within

Panama, and Venezuela, besides

JW Marriott, and world’s number two,

Mexico, serving as a General Manager

among more than 500 hotels operated

at four different posts before being

by the brand. In this side of the world,

hired by Grand Park Royal Cozumel.

during his tenure in Venezuela he also

His work in the Middle East earned him recognitions such as –for two consecutive years- ranking number one in Guest Service Satisfaction in

ranked number one in Guest Service Satisfaction in the Americas.

Currently, besides placing Grand Park Royal Cozumel in the

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57

Grand Park Royal | Cozumel

“Our four brands provide a unique experience for each guest” - Javier Colorado, General Manager for Grand Park Royal Cozumel

first position for guest service satisfaction in social media in the island of Cozumel and number two in the company, Javier is doing a Business Administration Master focused on Marketing.

GRAND PARK ROYAL LUXURY RESORTS: ALL-INCLUSIVE TO THE MAX The Grand Park Royal Luxury Resorts line, which Grand Park Royal

58

November 2021

Hospitality

Grand Park Royal | Cozumel

Cozumel belongs to, gathers a series

largest hotel on the island, with

of attributes such as its beach areas

sights both to the sea as well as to

and sea sights, entertainment for

the nature offered by Cozumel, in the

families and night fun for couples,

crystal-clear and beautiful waters

water sports, quality drinks options

of the Caribbean. The property

and food menu including local

has a privileged location, close to

dishes and specialties, as well as

downtown, the port and shopping

international meals, 24-hour room-

malls.

service, attractive pools -even of the

The competent staff in charge of

infinity edge kind- and facilities for the

operating Grand Park Royal Cozumel

celebration of special events.

is prepared to provide a stay with

“We are centered on creating

all the comforts which this chain

unforgettable experiences through

provides, regarding food, drinks,

a custom-made service”, the

entertainment, room-service and

executive commented.

activities for children in its water park.

LODGING UP TO STANDARDS IN A UNIQUE ENVIRONMENT Grand Park Royal Cozumel has

the hotel has:

been part of the Park Royal Hotels

Among other prominent attractions, • 3 pools and 2 jacuzzies with Balinese beds in the area.

• Buffet restaurant with themed

& Resorts since September 2000.

nights and other three restaurants

Its architecture has been awarded

with Italian, Caribbean and Mexican

internationally and it is one of the best

cuisine specialties.

hotels in Cozumel.

Its 342 luxury rooms make it the

• 5 bars and 2 snack bars.

• Cafeteria and ice-cream parlor.

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59

Grand Park Royal | Cozumel

• Sports bar.

you to experience the enthralling

• Gym and spa.

island of Cozumel”, declares

• Free wi-fi.

Javier Colorado.

Grand Park Royal Cozumel is one of the five resorts which generate larger revenues to the hotel chain, attracting both domestic and international tourism.

“Our resort is five-star, with a

60

ATTRACTIONS IN THE SURROUNDINGS WITHOUT LEAVING THE ISLAND Once in Grand Park Royal Cozumel, it is tempting to stay in the hotel the

modern style, but with an approach

whole time and enjoy the amenities

to the regional culture which will allow

it offers to the fullest. However,

November 2021

Hospitality

Cozumel has got attractions which are

inside the Reefs National Park)

worthy to be known firsthand. Besides

has a beautiful beach where to

the San Miguel de Cozumel colonial

swim underwater and even

downtown area -with restaurants,

practice with snorkel.

craftwork shops and night clubs-,

Among other attractions, one

the San Gervasio archeological area

can choose to go for a walk around

is another attraction created by man

El Cedral town, swim and scuba

along with the cruise dock, making of

dive at El Cielo beach, as well as

this island an interesting stop for the

visit an eco-tourism attraction:

tours around the Caribbean. On its

Lighthouse Ceralain Park and its

behalf, the Chankanaab Park (located

ecological reserve.

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61

Grand Park Royal | Cozumel

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November 2021

Hospitality

COMPREHENSIVE MANAGEMENT OF THE WORKING FORCE The management of human resources in Gran Park Royal Cozumel does not leave behind any single aspect regarding its staff’s training, work environment and incentives for a better performance.

The induction training course succeeds in taking each collaborator

you take care of yourself, we all take care of ourselves” and the health campaigns give continuity to that comfort the company addresses to its workers, besides social activities and festivities such as “Child’s Day”, for the workers’ children, and even the “Chambermaid’s Day”, among other events.

“Our collaborators’ well-being

inside the company, creating a

is our mission”, commented the

sense of belonging when sharing

General Manager.

different values.

The excellent performance of the hotel’s collaborators is recognized

“COACHES 30D” PROGRAM To make sure that the new personnel

through the bimonthly “Premia by Park get a complete certification in their Royal Hotels & Resorts” program. post during their first month at the And, beyond training which enhances

hotel, the company assigns a more

their abilities, the workers are also

experienced collaborator to support

included in ‘mindfulness’ programs,

a recently hired worker, making it

with health and well-being routines

easy for the latter to be successful

and dynamics.

in getting the induction training

Self-care programs such as “If

course and the Essential Services

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63

Grand Park Royal | Cozumel

“Our resort is five-star, with a modern style, but with an approach to the regional culture which will allow you to experience the enthralling island of Cozumel” - Javier Colorado, General Manager for Grand Park Royal Cozumel

Resorts created the Safe Guest Program®, certified by Cristal International Standards®, which periodically inspects and ensures guests, suppliers and hotel staff find

Certification accredited.

“The program’s purpose is to form a guiding team that accompanies and trains the new personnel during their first 30 days”, explained Colorado.

64

themselves in virus and infection-free areas both indoors and in outdoor spaces -including swimming pools-, besides certifying food, beverage and water management systems.

Main measures such as sanitizing

SAFE GUEST PROGRAM®: A SAFE ENVIRONMENT ON EVERY SURFACE As a consequence of the COVID-19

gel stations in every area, safe

pandemic, Park Royal Hotels &

as well as other resources such as

November 2021

distance signaling, cleaning and sanitizing with ECOLAB® products,

Hospitality

QR codes to avoid surface contact as much as possible, among others, are already a standard in every Park Royal Hotels & Resorts property.

RECOVERY EXPECTATIONS After two years of restrictions that turned out to be the worst crisis in the hotel industry, the predictions for the first half of 2022 are certainly

FOUNDED:

Propiedad de Park Royal Hotels & Resorts desde el 2000

optimistic after having registered positive aspects which foretell a slow recovery able to improve what was achieved during 2021.

INDUSTRY:

Hospitality

“Our guests have been recovering the confidence to stay overnight in different destinations and also internationally and thus finally enjoy a deserved holiday, so we keep ourselves optimistic with a view

CONTACT:

800 872 7275 javiercolorado@park-royalhotels.com

to 2022”, concluded Javier Colorado, General Manager for Grand Park Royal Cozumel.

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65

Solutions designed for the client’s needs, with advice throughout the process

Tajo Mina el Limón.

Cliente: Calibre Mining

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In the right place to obtain and export minerals Produced by Jassen Pintado

Written by Mateo Rafael Tablado

Interviewee Víctor Flórez, Mining General Manager for Carbomas

Carbomas operates in strategic locations which facilitate the exportation of its coke mineral products, besides optimizing its production by investing on equipment and developing its workforce.

Mining

CARBOMAS

C

arbomas’ business

Metallurgy Engineering from the

consists in the

National University of Colombia, and

exploration,

afterwards he earned a Postgraduate

extraction and

Degree in Business Administration

commercialization

from the University of Santander

of minerals. Such

(also in Colombia).

activities are developed through

His experience in the mining sector has expanded on for more than 13

its brands Carbomas and Metalmax.

years, having worked in companies

The company was created by a

such as Cerro Matoso and Prodeco,

business group formed in 2015 in

moving up from operational positions

the Department of North Santander,

to management before being hired by

Colombia.

Carbomas in August 2020.

“As a business group, we are

“During these years I have worked

currently known as the largest

in production and strategic planning

producer of ultra-low phosphorus

positions”. Flórez said.

coke in Colombia”, pointed out Víctor Flórez Mejía, Carbomas Mining National Manager.

EXPERIENCED LEADERSHIP WITH KNOWLEDGE OF THE MINING SECTOR Flórez graduated in Mining and

70

November 2021

WIDE EXPERIENCE THROUGH DIFFERENT OPERATIONS Carbomas develops its operation in different departments in Colombia, producing mainly thermal coal, coking coal and copper concentrates: • Department of Córdoba:

Mining

CARBOMAS

Carbomas has a thermal coal open

Three underground mining operations

pit mine, besides currently operating

and four exploration projects. Coking

two thermal coal exploration projects,

coal is obtained out of the working

expecting to bring over 11,000

operations, along with the extraction

BTU (British Thermal Units) to the

of ultra-low phosphorus coke, used

international coal market, with a sulfur

in ferroalloys.

concentration below 1%.

• Department of North Santander:

• Department of Cesar: Copper exploration projects in its exploration

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71

CARBOMAS

72

November 2021

Mining

Mining

CARBOMAS

stage, operations are expected to beguin in the Q4 2021 to export copper concentrate from the ports of Santa Marta (Department of Magdalena) and Barranquilla (Department of Atlantic).

• Department of La Guajira: Copper project recently assigned by the Colombian government. The deposit is in the La Jagua del Pilar Municipality and its exploration would

THE NECESSARY EQUIPMENT FOR WORKS TO BE PERFORMED Exploration projects Carbomas is in charge of, which are several at a national level, have led the company to take the decision of acquiring both underground and surface drilling machinery, which could result in cost reduction of approximately 6% per drilled ft in these projects.

Carbomas relies on equipment such

take place

as scanners for underground mining,

in Q4 2021. This strategic reserve

among its advanced technological

was given through the National

solutions, which can give information

Mining Agency for its exploration

about the tunnels with great accuracy

and exploitation, and was assigned

for applications in topography

by public tender.

processes, mining planning and

“We were fortunate to be the first company benefited with the

geotechnics.

In managerial matters, the company

assignment of this block”, the

is implementing an ERP system

executive said.

which will optimize its processes. This system, along with the acquisition of

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73

CARBOMAS

Mining

We are the largest producer of ultra-low phosphorus coke in Colombia - Víctor Flórez Mejía, National Mining Manager at Carbomas

exploration machinery equipped with

importance is given to its suppliers, an

the most advanced technology, will

integral and highly valued part of its

result a greater efficiency in cost.

productive chain.

“Nowadays, plenty of technological

74

Companies such as Boart Longyear,

advances applied to mining have

Caterpillar, Cino Mining, Dassault

been developed, these allow us to be

Systèmes and Komatsu, among

more cost-efficient and increase our

others, provide Carbomas’ operations

productivity”, Flórez declared.

with value.

STRATEGIC SUPPLIERS AND PARTNERS Carbomas’ strategic stockholders

TOWARDS GREATER SECURITY AMONG THE HUMAN TEAM Among traits shared by Carbomas’

and partners are highly valued

workers, their energy, the fact of self-

regarding their contribution to the

imposing high growing goals, as well

company’s operations, and this same

as the evolution of a culture of security

November 2021

CARBOMAS

Mining

- Víctor Flórez Mejía, National Mining Manager at Carbomas

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75

Mining

CARBOMAS

and respect for the environment

surrounding its operations are based

certainly stand out, besides giving

on mutual benefits, encouraged

value to the communities where the

by the creation of self-sustainable

company operates.

development programs for these

Carbomas’ workforce is currently going through a transformation

settlements.

Among the renowned efforts for

towards a self-care culture in each

this purpose are the alliances created

of its collaborators, thus favoring a

along local governments with the

more secure and healthier working

purpose of promoting the growth of

atmosphere.

REAL BENEFITS FOR NEIGHBORING COMMUNITIES The relationships between Carbomas and the communities

the communities where the company has got influence.

The main aspects in which Carbomas has become as an agent for change among these communities

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77

CARBOMAS

Mining

It is really important for us to bring value to the communities where we work at - Víctor Flórez Mejía, National Mining Manager at Carbomas

78

November 2021

Mining

CARBOMAS

include agriculture, construction

Their vision in a few years’ time is

of access roads, education, and

to become the mining company

jobs generation.

with the largest quantity of mineral products in its portfolio in Colombia.

“It is really important for us to bring value to the communities where we work at”, the manager stressed.

Nowadays, the company makes a place for itself in the products obtained from lines of work such as coke, metallurgic coke, coking

PORTFOLIO GROWTH TOWARDS THE FUTURE

coal, thermal coal, copper

Carbomas is setting highly important

concentrates and gold.

challenges, which are within reach.

FOUNDED:

2015 INDUSTRY:

Mining CONTACT: victor.florez@carbomas.com

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79

TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS

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UNLEASHING VALUE FOR A BETTER FUTURE Lagunas Norte Mining Unit, in Peru

Minera Boroo Misquichilca is the Asian mining company’s first venture into Latin America. Its know-how has enabled Laguna Norte to increase its production in gold and other minerals Produced by Jassen Pintado Intervewee Jaime Zúñiga Ide, General Manager for Minera Boroo Misquichilca

Minera Boroo Misquichilca

B

oroo is a multicultural

Boroo Misquichilca as a legal entity.

The operation is focused on

company operating long-term value generation for its in Central Asia and

stakeholders, besides taking part

South America,

in the sustainable development of

it was previously

its strategic partners, such as the

known as the

company’s personnel, contributing

OZD Asia Pte Ltd. holding. It’s main

companies and the communities

activity is the acquisition, development where the mining company operates. and operation of gold producing Another key factor in Minera Boroo properties, worldwide.

Boroo is result-centered and

Misquichilca is staff management.

The company relies on development

employee-oriented. The company’s

programs to detect and develop those

portfolio is made up of important

with a future in leadership roles.

assets, globally, some well into

“I’ve been able to confirm that every

production processes and others in an successful company is based on staff exploration phase.

management,” said Jaime Zúñiga Ide, General Manager of Minera Boroo

Venturing into Latin America via Lagunas Norte, in Peru Boroo acquired the Lagunas Norte mining unit and its projects in the Peru Northern Sierra, becoming Minera

84

November 2021

Misquichilca.

Knowledgeable leadership with multicultural experience Zuñiga graduated as a Chemical

Mining

“

I have big ambitions and plans for Minera Boroo Misquichilca,

“

such as turning our business into a world class company

- Jaime Zúñiga Ide, General Manager for Lagunas Norte - Minera Boroo Misquichilca w w w.e s .the b os tonb r.com

85

Minera Boroo Misquichilca

86

November 2021

Mining

Engineer at the Federico Santa María Technical University (in Chile). His apprenticeship included different

A productive past precedes a brilliant future When Boroo acquired Lagunas

leadership-related subjects, including

Norte, the mine was in a care

an MBA from the Adolfo Ibáñez

and maintenance stage with gold

University (Chile) and the Tsinghua

and silver production through

University School of Economics and

secondary leaching.

Management (China), as well as the

The mine, which has a positive

Management Development Program

reputation in gold production, is

at the University of Miami Patti and

destined to become a world class

Allan Herbert Business School.

operation, and, once being part of

Zúñiga’s working experience has

Boroo, the company’s goal is to

taken place all over the continent,

value the current high mining

as his career has led him to Chile,

potential, from which significant

his home country, and also Brazil,

growth could be achieved.

the Dominican Republic, Peru, and

Beyond the current state of

the US, gathering a multicultural

care and maintenance Lagunas

understanding which has proved to be

Norte is undergoing, production

useful, businesswise.

continues through secondary

“I have big ambitions and plans for Minera Boroo Misquichilca, such as turning our business into a world class company,” Zúñiga explained.

leaching, resulting in doré bars -a mixture of gold and silver-.

“In parallel, we are working on projects to optimize and value more

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87

We are the first occupational health center in the region of La Libertad (Peru), to achieve 3 ISO standards.

Authorized by DIGESA, we provide occupational health assessments, Covid -19 testing and risk monitoring, performed by our staff of physicians and specialists under high quality standards.

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Click here To play

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Minera Boroo Misquichilca

mineral resources within the mining unit,” the executive added.

Strategic alignment of suppliers Minera Boroo Misquichilca relies on local sourcing. The company is

Experience in value generation

committed to the development of local

Boroo’s work stands out for its

businesses, contributing not only to

success after acquiring mines in

the development of their leadership

care and maintenance status, and

abilities, but also to help them

afterwards extending their useful

increase their clientele and the number

life, adding value to these assets by

of different industries they serve, thus

optimizing mineral resources, capital

becoming sustainable businesses.

investments and human resources.

Among other traits, Boroo operates with efficiency, innovation, operational

Suppliers must align with Minera Boroo Misquichilca’s three fundamental principles:

excellence, disciplined allocation of capital, environmental and social

• People’s safety

management, as well as responsible

• Care for the environment

governance, as well as a working

• Working along surrounding

environment in which personnel

communities

have easy access to learn new skills, knowledge and gather the necessary experience to prosper.

90

November 2021

“All of our suppliers are important and we consider them strategic

Mining

“

“

We are working on projects to optimize and value more mineral resources

- Jaime Zúñiga Ide, General Manager for Lagunas Norte - Minera Boroo Misquichilca w w w.e s .the b os tonb r.com

91

Operation, Maintenance and Asset Management Services for the Mining, Energy and Hydrocarbons Industry.

We have a human talent of over 6000 employees in Latin America, a highly experienced team with a broad knowledge in all of the sectors where we provide our services.

Safety, Innovation, Reliability and an Ethical mindset are part of our commitment to Value that we offer in each oneofour services.

We are looking forward to Partnering with you.

PERÚ - LIMA Av. Santo Toribio 173, Torre Real 8 – P10 Centro Empresarial, San Isidro Lima – Perú + [51 1] 7106100 ISO 9001

ISO 14001

OHSAS 18001

Norsok S-006

endorsed ASSESSOR

comercial@confipetrol.pe www.confipetrol.com

Minera Boroo Misquichilca

partners whom we value for their

Mining

“Health and safety for everyone

commitment to fulfill our goals,”

working in our mining unit is top

Zúñiga declared.

priority,” the general manager commented.

Important achievements in health and safety One of Boroo’s most important

Contributions to the community Boroo is constantly bringing a

contributions to the Lagunas Norte

positive impact in the economy of its

operation is its solid health and safety

surrounding communities as well as

culture, which in 2020 achieved the

in the countries where the company

best indexes in these subjects since

operates, in a way that the company’s

operations began in 2005.

vision in the present becomes a reality

Since the start of the COVID-19 pandemic, Minera Boroo Misquichilca

in the future.

One of the company’s goals is to

became one of the first companies

become a reliable partner able to

in the area to deploy prevention,

unleash all the benefits of extracted

surveillance and control protocols,

minerals, contributing both to

making its personnel’s health and

those investing in its discovery and

safety a priority.

production as well as for stakeholders.

Also, Boroo is the only mining company among a 20 Northern Peru businesses alliance, which installed a

Upcoming increase in productivity Boroo’s portfolio currently includes

modern molecular biology laboratory

both advanced and early stage

to ease access and response time of

projects; permits for the latter are

PCR-type tests for the population of

being obtained as well as those

the entire La Libertad region and the

required to extend Lagunas Norte’s

company’s workers.

useful life, after planning a mine

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93

SAFE METER-BY-METER PROGRESS At Consorcio JM our commitment is to provide diamond drilling services, with RC Reverse Air Circulation, drilling water wells in compliance with quality and safety based on international standards, good environmental care practices and respect for the communities where we operate, in strict coordination with our clients.

SANDVIK - DE740

BOART LONGYEAR - LF160

José María Jacobo Jacobo, General Manager www.consorciojm.com.pe

fjmjacobo@consorciojm.com.pe

011+51+54-615374 /consorcio-jm-s.a.c

Minera Boroo Misquichilca

Mining

expansion which will receive important and strengthening our relationships investments which will allow to

with neighboring communities, as

increase ore reserves progressively,

well as achieving our production

thus fulfilling growth goals with

objectives,” finalized Jaime Zúñiga

support from the company’s

Ide, General Manager for Lagunas

experienced team.

Norte - Minera Boroo Misquichilca.

Mid-term goals include improvements to optimize the current secondary leaching operation, the development of a project for gold recovery from carbonaceous oxide ore through the Carbon Material Oxides Project (CMOP).

For the long term, the company plans the development of a gold recovery from sulphide ore project, through the Refractory Material Project (PMR).

All of these plans require investments for the acquisition of new operation and processing infrastructure.

“We wish to close 2021 fulfilling all of our goals regarding people’s health

FOUNDED:

2018 INDUSTRY:

MINING CONTACT: www.boroomc.com.sg informes@lagunasnorte.com @mineraboroomisquichilca

and safety, caring for the environment

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95

We are a group of investors and experts in the infrastructure sector with the objective of developing and building with strong bonds so that constructions are of great value and forever.

We set our bases to to respond effectively to the great challenges, because we understood that it is possible to believe in an infrastructure at international levels with the current requirements.

Infrastructures so well made, that they last forever.

Visit us at: vitsa.co

Everything we build is forever

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Digital communications for today’s enterprises

MELIÁ September 2021 | www.thebostonbr.com

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Ten megaprojects never finished

Petri Salopera, Vice-President of Sustainability at Calibre Mining

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