Grupo EFE | BBR - Brochure

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José Antonio Iturriaga, CEO at Grupo EFE

The great ecosystem

RETAIL & FINANCE Produced by Jassen Pintado

Creatived Direction Omar Rodríguez Translation by María Murgui Interviewee

Sustained growth and strategic investments have made of Grupo EFE an enterprise with a hybrid model and a large following in the Peruvian e-commerce environment, relying on the support of its own financing entity for its customers

F or more than 60 years

Grupo EFE has been part of the Peruvian market, becoming a retail holding that includes Tiendas EFE, La Curacao, Motocorp, Financiera Efectiva and Juntoz, reaching an income over S/2,000 million (more than $500 million).

Its staff’s safety and well-being are the company’s absolute priority. This fact is shown in the most recent ranking carried out by Great Place to Work, in which the group reached the fifth position as the best company to work for within the country, the third position as the best company to work from home and the first

Grupo EFE

position as the best company living by its core values.

Its purpose is to fulfill its customers’ and collaborators’ dreams through innovative experiences and solutions.

LEADERSHIP: THE IMPORTANCE OF A SOLID CAREER IN FINANCE

José Antonio Iturriaga Travezán earned a B.A. in Law and Political Sciences from the Lima University (Peru) and also earned an MBA from Piura University (Peru).

He is currently CEO at Grupo EFE. Before that, he had worked as General Manager at Financiera Efectiva.

Along his career, he worked in the international division at Scotiabank as a Distribution, Sales, and Clients Experience Vice-president at Scotiabank Peru, and was a member of the Board of Directors at Scotiabank in El Salvador. He was also the CEO at Financiera Crédito Familiar in

Mexico, country head in Guatemala for Scotiabank, and general manager at Banco de Antigua in Guatemala.

PHYSICAL AND VIRTUAL PRESENCE ACROSS PERU

Grupo EFE offers services and customized counsel through its companies in its brick and mortar stores, as well as in its and virtual outlets. Besides, the company has increased its presence with strategic partnerships. Following that path, it has completed its eco-system by setting up a marketplace.

• EFE Stores and La Curacao. These companies provide a wide variety of tech products and household and comfort appliances for Peruvian households with the best purchase options. Currently, both have brick & mortar and online stores.

• Motocorp. This countrywide chain specializes in multi-brand motorbikes and mototaxis, Honda among them, as well as its own brands, offers a wide range of products with accesible prices, catering to small businesses in the transportation industry.

• Financiera Efectiva. This is

- José Antonio Iturriaga Travezán, CEO del Grupo EFE

“OUR PURPOSE IS TO FULFILL OUR CUSTOMERS’ AND COLLABORATORS’ DREAMS WITH INNOVATIVE EXPERIENCES AND SOLUTIONS”

undoubtedly an excellent complement to Grupo EFE’s retail operations, as the financing entity specializes in consumer loans, that is, below S/5,000 (approximately $1,300). Thanks to its strategies it has become the second banking entity in the country.

• Juntoz marketplace. With this new acquisition, Grupo EFE complements its current e-commerce offer, and thus consolidates its digital ecosystem. Besides, Juntoz set the goal to reach a new customer sector with several needs by offering them new products and services that complement what the holding currently provides.

GROWTH: A PERMANENT TRAIT IN THIS STORY

Along its lifetime, the company has grown organically through the development of different sales channels and the products it offers, as well as by acquiring and developing new companies.

This strategy has allowed Grupo EFE to achieve an important presence nationwide, with more than 240 stores in all the cities with a population over 50,000 and it is optimizing its coverage through online sales.

This story of success started 29 years ago when the current stockholders acquired eight stores in some cities.

In 2011, the group became involved in the equity market with Financiera Efectiva through bond issues and Certificates of Deposit, being largely accepted and reaching the issuance of more than S/440 million ($112 million). Additionally, the company obtained a S/1,100 million ($286 million) gross portfolio up to June, thus having a great projection for the year’s closure.

In 2012 they acquired La Curacao and launched Motocorp, a company focused on selling motorbikes and mototaxis.

This year, Grupo EFE has kept its sustained growth, which has allowed

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- José Antonio Iturriaga Travezán, CEO del Grupo EFE

it to continue growing its presence and to complete its ecosystem by incorporating Juntoz marketplace.

“Our purpose is to fulfill our customers’ and collaborators’ dreams with innovative experiences and solutions”, highlights Iturriaga.

INVESTMENTS SUPPORTING EVERY FRONT

One of the greatest Grupo EFE’s best decisions is to firmly invest in everything which can contribute to

each business unit’s continuity, but also by finding out how to optimize its operations according to current commerce demands worldwide.

Currently, all the companies in the group are undergoing a digital transformation process in which more than S/80 million ($20 million) have been invested, aimed at developing a true digital ecosystem.

Grupo EFE has been relying in the country’s potential by opening 50 stores nationwide since last year

“WE WORK BY FOCUSING ON OUR COLLABORATORS. KEEPING IN CONSTANT CONTACT WITH THEM HAS ALLOWED US TO IMPLEMENT KEY ACTIONS AND BENEFITS TO INCREASE OUR PEOPLE’S COMMITMENT”

Grupo EFE

with an approximate investment of S/10,000 million ($2,600 million) in different formats such as traditional, express, low-cost, and malls.

Since 2017 it has invested more than S/44 million ($11 million) in digitalizing Financiera Efectiva, thus covering the acquisition and installation of special hardware for information systems, digital analysis tasks, machine learning, artificial intelligence, automation, and thousands of training hours. In 2021, the entity renewed its technological platform for front and back office, taking it to a world-class level which currently supports the company in the launching of new products and services.

ESTABLISHED AND UPCOMING SUPPLIERS EXPERIENCING CONSTANT GROWTH

Conecta Retail suppliers with a higher billing are global manufacturing and

household appliances companies. Many of them are represented locally, such as Samsung, LG, Lenovo, and HP.

This does not prevent the holding to have its own brands as Bord, Nooz, Jettor, and Furgo, supplied by factories in China, as well as working with local suppliers with a lesser turnover, who take part in the “Green Supplier” program and are favored in Tiendas EFE, La Curacao and Juntoz e-commerce stores.

REGULAR CONTACT WITH COLLABORATORS AND THEIR BENEFITS

Communication within the Group is key at every level in the organization. In this sense, the company holds frequent meetings with detailed purposes: monthly communication meetings (actions and results), breakfast with leaders, weekly executive committees, and Pepino

Comunica (‘Pepino’ being a short form for José, as in José Antonio Iturriaga). There’s also a Facebook community named #Efexionales where all the collaborators can share information and be informed.

Grupo EFE’s staff and their families have health services 24/7, their children have incentives to achieve excellence in their performance at

school, and, among the 42 benefits they receive, we can mention days off and receiving household appliances as prizes as well as family trips.

“We work by focusing on our collaborators. Keeping constant contact with them has allowed us to implement key actions and benefits to increase our people’s commitment”, Iturriaga emphasizes.

Together we make life easier

At Imaco we have been facilitating and improving people’s lives for more than 100 years. We believe that through the design, development and production of articles and solutions for the home we can have a better quality of life and enjoy more with our loved ones.

www.imacosa.com

The design, quality and technology of our products have stayed with you all these years making your day-to-day life easier, giving the confidence you need to live unique

Years

This relationship has led Grupo EFE to be included in the Great Place to Work ranking since 2019. In the latest edition, the group reached the fifth position as the best company to work for in the country, the third position as the best company to work for from home and the first position as the company which most lives its core values.

A STEADY RELATIONSHIP WITH CUSTOMERS

The acquisition of Juntoz marketplace and the digital transformation process in each one of the companies that are part of Grupo EFE has been carried out with the goal of offering goods and services in an easy and fast way. For example, these new products and financial services that Financiera Efectiva offers, such as CTS, saving accounts, online banking, and payment methods, among others, have created a unique retail and finance habitat.

“Our main purpose is to become a “retail ecosystem” which allows us to be present in our customers’ minds, to achieve this we will generate a relationship with them by which we will offer services, insurance, and a wide range of products which allow us to pay attention to their needs” pointed out José Antonio Iturriaga Travezán, CEO at Grupo EFE.

www.www.efectiva.com.pe

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