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Newell Brands and the Oster® leadership in Peru

Oster® has been a leader in the Latin American market for 75 years

Produced by Jassen Pintado

Creative Direction Omar Rodríguez

For decades Oster® has been a symbol of quality and trust, holding through the years as one of the most beloved brands in Peru.

At Newell Brands we are proud to maintain Oster® as the number one brand for small domestic appliances in Peru, being part of the daily lives of millions of families across the country.

The Oster® brand dates to 1924, when John Oster and his associates established the John Oster Manufacturing Company and marketed a hand-operated hair clipper. By 1928, the company introduced the first portable, motor-driven electric clipper. Over the next decade, this

successful company expanded its product line to include other personal care items. In 1946, Mr. Oster diversified from barber equipment to small electrical appliances with the acquisition of the Stevens Electric Company, which had invented the blender. Soon after, the first Osterizer Blender was introduced, and the Oster brand has since become a symbol of quality and style in the appliances and food preparation industry.

Even though the brand started in the United States, it has been very successful in Latin America. The Osterizer blender has been the leading

blender in the region since being introduced in the 1950s. Given its success, Oster® expanded its reach by manufacturing mixers, waffle makers and juice extractors. The brand found unique ways to connect with consumers and build brand affinity as one of the first appliance brands to introduce product demonstrations in the region.

In 1977, the Oster® Kitchen Center launched an all-in-one appliance that included blending, processing, juicing and meat grinding. The product was a success and is still present in many Latin American households nowadays.

At Newell Brands we are proud to maintain Oster® as the number one brand for small domestic appliances in Peru

The value held in the long run by the Osterizer blender, the company expanded its portfolio investing in other categories within kitchen appliances, coffeemakers, home environment and garment care.

In 2009, Oster® launched the first rice cooker with the “sofrito” function allowing consumers to sauté ingredients in the same pot they prepare the rice. This was a groundbreaking innovation in Latin America as no other rice cooker offered this feature. Another Oster® innovation for this market is the Oster Prima Latte™ automatic milkbased coffee maker, which prepares cappuccino, latte and espresso at the touch of a button.

To celebrate the 75th anniversary of the Oster® Classic Blender in

2021, the brand launched a limitededition blender which includes a commemorative plaque, a vintage design and all the features of the classic blender. Oster® is currently among the best known and preferred small appliance brands in Latin America1.

Oster® leads the market share in Latin America due to the brand’s commitment to producing high-quality products that are built to last and also due to its receptiveness to consumer insights contributing to develop new products and innovations.

Besides being a beloved brand, recognized by many generations in Latin America, Oster® is also an icon in the region’s food culture.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer’s, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Contigo, Oster, Sunbeam and Mr. Coffee. Newell Brands’ beloved, planet friendly brands enhance and brighten consumers’ lives at home and outside by creating moments of joy, building confidence and providing peace of mind. Additional information about Newell Brands is available on the company’s www.newellbrands.com

1Source: Brand Perceptor. Blenders data. IPSOS. Q4 2017. Mexico, Colombia, Peru and Brazil.

www.newellbrands.com

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