FacePhi | BBR - Brochure

YOUR BIOMETRIC DATA IS THE KEY

Produced by Jassen Pintado Creative Direction Omar Rodríguez

And digital identity verification leads the revolution

Today’s user demands brands to offer personalized attention, flexibility and commitment. The business relationship was forced to change, and with it, so have changed the services we offer. Digitalization, the result of years in which the search for new processes has become a must, is now pushing us to standardize new tools. Biometrics, a technology that makes digital verification possible, is now the key to standardizing and simplifying many of the procedures that until now required a great deal of effort, both for the company or institution and for the user. Time, money and other resources can be used more efficiently

by adopting a technology that, already well established in the banking sector, is making its way into events, leisure, transport, retail, mobility, etc. But where does its versatility come from?

Asking for a loan, gaining access to a venue, checking exam grades, boarding a plane or requesting a medical appointment can all be done quickly and securely thanks to biometrics. The options offered by the use of biometric data are infinite and radically different, thus being imperative that the level of security we apply to this information is both sensitive and appropriate. This is the only way to make digital identity verification an answer to fraud and identity theft.

The value of biometric data lies in its uniqueness and resistance against fraud. This information, which results from the encryption of our facial

features and takes place during the onboarding process, must be treated as part of the user’s identity. It is valuable information and we must be extremely meticulous when dealing with it. Fraud is increasing daily and the user of the digital environment needs protection and privacy. This is what we guarantee at FacePhi thanks to using the best remote identity verification systems.

Legislation can’t keep up with technological progress, and, for this reason, as a company, we accept an additional responsibility: to develop a respectful and representative algorithm. For this to happen, we work on solutions that keep the user at the centre of the whole process, i.e., we strive for ethical biometrics. This means that the algorithm is trained with representative and constantly updated databases in order to minimise the risk of a biased result.

THE OPTIONS OFFERED BY THE USE OF BIOMETRIC DATA ARE INFINITE AND RADICALLY DIFFERENT

Also, to guarantee privacy, we encrypt the information extracted from the user’s photo (during onboarding or authentication) making it impossible to reconstruct the original image and use it for fraudulent purposes.

But in addition to looking after the user, we also look after our clients, regardless of the sector, so they are

enabled to work with a solution that fits their different needs. FacePhi Identity Platform is multi-biometric, allowing clients to design any digital onboarding and authentication process with full control and with the capability to adjust it as desired. This tool also stores and provides the client all recorded data of the different processes carried out by the user.

This platform provides both the client and the user with the most secure verification processes, as the use of FacePhi biometrics guarantees compliance with the main standards that regulate the sector.

Passwords or awkward questions are no longer necessary or secure, we

have something much better now, our digital identity: unique, private and non-transferable. And thanks to it, we can now satisfy new needs, or provide answers to old problems, in a faster, cheaper and, above all, more convenient way. Digital identity verification is a future we can enjoy today.

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