Tribal | BBR - Brochure

Asociados:

Transformation,

Produced by Jassen Pintado

Written by Juan Carlos Ruiz Creative Direction Omar Rodríguez

Tribal Worldwide is part of the world renowned Omnicom Group and offers consulting services in the digital transformation, business acceleration, and client experience industries. In Guatemala, the company is represented by GET Latam.

The digital business strategy agency has expanded its services as a consultant for the strategic design of business solutions, with a continuous presence in more than 16 countries around the world. It offers agility, flexibility, and support throughout the entire process of end-to-end projects with closeness and open integration with other partners as a competitive advantage. Its goal is to create awareness about the existing need for universal digitization in companies, promoting their digital transformation processes and delivering results through tangible solutions.

Its solutions cover the key phases for the following digitization of models: discovery, creation or acceleration, and business scalability. From the audit and consultative phase, to the ideation and launch of products, services, and the “go to market” strategy.

Tribal WW Centro adds value to specific needs in current times of uncertainty caused by constant digital evolution. For this reason, they have launched different initiatives, where leaders of Transformation, Experience, Digital Business, and Innovation eliminate barriers, solve challenges and discover new opportunities. It connects the best professionals from different countries, who stand out in their respective sectors and apparently have nothing in common, but once together and collaborating, make wonderful things happen so that we can all learn.

A TRANSFORMATION THAT ALLOWS ACHIEVING BUSINESS OBJECTIVES

The Central American market is focusing on creating the best customer experience based on other successful models and anticipating the demands of current and future users, ensuring leadership in a new stage where there will be a generational change and a new demand for services.

The first step for a successful transformation is to understand what is happening in the environment and in organizations, this allows us to trace a path that leads to achieving the companies’ vision. It involves processes and methodologies to understand the current relationship with customers, with the distribution network, and with products and services as a basis for building futures, based on the current digital maturity of companies.

Within the current context, the correct use of technology and

knowledge of the changing needs of customers is clearly postulated as an essential competitive advantage in order to meet the challenges of the coming years. In this sense, companies are increasingly betting on a transformation of their model, prioritizing the use of technological capabilities in order to optimize marketing processes and customer experience. Such change will become unforgiving to those who do not adapt to this revolution, nor will there be time to react for those who have a late start.

Tribal WW Centro positions the user as the center of all its solutions, prioritizing user behavior with technology acting as an enabler for the day to day relationship, always taking into account that technology has changed the way in which users relate to brands: from more punctual and occasional moments of relationship we have moved on

Tribal

WW Centro positions the user as the center of its solutions

to intense, personalized, and much more participatory contacts. This has exponentially multiplied the companies’ value when building their products, making it difficult to standardize relationships.

THE UNION OF EXPERIENCES: CUSTOMER AND BUSINESS

The use of data is a very important opportunity to increase companies’ business and the legislation that such opportunities represent. But, on the other hand, users are more aware, demanding and vindictive with the counterpart of the use of such data.

What do you get in return? Each point of contact must be relevant and useful for the user.

This requires companies to be accompanied by a strategic partner who, due to their experience, has worked on different projects related to the design of relationship models that are based on those lessons that will eliminate uncertainty and generate

value from the first moment of a project. In this context, Tribal WW Center makes multidisciplinary teams available to its partners to co-create, develop, and implement the most effective solutions for the company. We are talking about the union of experiences: customer and business. The design of new strategies and the implementation of objectives focused on the satisfaction of these two experiences helps to successfully achieve such goals.

CLOSENESS TO PEOPLE: MULTICHANNEL, CENTRALIZATION, TECHNOLOGY

People-centered methodologies ensure being close to the customer. The fact that a B2B client is a company does not imply it’s not human, quite the opposite, whoever manages the process will be a person or a team of employees who need an understandable and close language. This allows us to discover great

challenges such as the creation of multi-channel and omni-channel strategies, so that the people who will use these services and solutions carry out their query and purchase journey from anywhere, in the order they prefer, with the ease of creating a bond with companies.

One of the most common problems in B2B companies is that many departments keep using an overly

complex work scheme. The solution is to simplify, and to achieve this, companies must rely on a technology capable of centralizing all the key processes in a single place, being enabled to manage: product, databases, resources and people involved in a clearer and more affordable process.

The B2B buyer is tired of listening; he wants to see, try and experience

Business objectives

processes are hybrid

for himself in public channels (website or marketplaces) as well as in presentations. Demos are a vital part of the B2B sales process and cuttingedge technology is increasingly being demanded by customers: chatbots, augmented reality, and virtual reality are some examples.

Business objectives to be set must be digital, but also omnichannel, since the sales processes are hybrid. In addition, these objectives must reflect across the related business

units and possess a progressive yearon-year scalability. The developed Digital Roadmap must be an integrator with the current company projects, involving the main stakeholders. The process of creating a Digital Business Unit must be incremental.

Tribal WW Center is a company focused on the growth of its clients, creating products to meet indicators and co-creating products with their partners contributing to make their business grow, helping users perceive

to be set must be digital, but also omnichannel, since the sales

From consulting and strategy

Tribal WW Centro contributes to the evolution of Banco Industrial’s internal products

more value, thus creating a better relationship among all parties involved.

TRIBAL WW + BANCO INDUSTRIAL

For more than 10 years, Tribal has developed a close relationship with Banco Industrial, helping to solve different kinds of problems. From consulting and strategy, Tribal WW Centro contributes to the evolution of Banco Industrial’s internal products. In mobile transfers, Tribal helped to understand how the product could reach more people, and through mass use increase the number of transactions, users and exceed the

proposed goals. Based on such goals, they jointly created a strategy to identify how the product should grow in terms of design, processes and user experience.

From the software development service, Tribal helped Banco Industrial solve integration problems with other purveyors, with different types of services, implement a different and innovative type of mobile development, -due to the new and complex server driven development-, this allows the server to tell the application which layout to display, depending on certain user-defined

flows, conditions, or constraints.

Another contribution was the creation of a fully dynamic module in which, depending on the user, the flow created in the application or in selected options, different types of design are displayed in the application, improving user experience. It also provides support on security issues with an encryption between application and server, where the security level is very high.

Together, they have solved issues derived from usability, performance, analytics, and data generation for demographics. This teamwork improved internal processes resulting in the optimization of delivery times,

not only from Tribal WW Center but also within the organization, reducing a project’s timeline to completion.

Previously, the average time was eight to ten months, and our optimizations brought this down to two months.

The Modern Banking unit has earned internal recognition for improvements in productivity, efficiency, and goal achievement.

Tribal WW Centro is the strategic partner with which Banco Industrial has managed to integrate test automation tools, contributing to the development of automation for code testing, unit testing and code security reviews.

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