Partners:
EVOLUTION OF OPERATIONS IN THE REGION
CONTRIBUTING GLOBALLY Produced by Jassen Pintado
Creative Direction Omar Rodriguez
Interviewee Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur
Bimbo Latin Sur consolidates its position as a Grupo Bimbo region where innovation shapes new processes and strategies that contribute to the global growth of the corporation and its brands.
Grupo Bimbo
T
he global presence of
Production Planning area for General
Grupo Bimbo, the Mexican
Electric and now, with more than ten
food giant, is known
years of experience in Grupo Bimbo,
not only by processing
from planning and production up
products made with the
to the position of Logistics Officer
best ingredients under
at Bimbo Iberia, where he led a
strict quality, hygiene and safety
transformation of the supply chain,
standards, but also by the way
the same process that he implemented
these products are distributed.
in the South Latin region.
The Bimbo Latin Sur region is no exception, bringing together the
the idea of working in a company with
markets of Argentina, Chile,
such powerful and beloved brands”,
Paraguay, Peru and Uruguay as a
explained the executive.
single organization. “Concepts such as investments
PORTFOLIO OF GROWING BRANDS
In recent years, Grupo Bimbo has
or digitization are resources that are
integrated brands that have been key
applied in the global and regional
to its presence in certain markets and
levels to transform operations,” said
to enrich its global portfolio.
Jordi Rodríguez Pauli, Logistics
The most outstanding additions
Regional Director for South America
have been NutraBien (in Chile) and
at Grupo Bimbo.
International Bakery (Peru), resulting in
Rodríguez Pauli has more than 15
4
“I joined Grupo Bimbo attracted by
the management of new product lines
years of experience in the industrial
as well as new clients, in addition to
and Fast Moving Consumer Goods
adding experienced personnel to the
sectors; he started in the Quality and
company.
Abril 2021
Food & Drink
Grupo Bimbo | Ehtisphere nos galardonó por 5ta ocasión como la empresa más ética.
Concepts such as investments or digitization are resources that are applied in the global and regional levels to transform operations - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur
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JUST WORK
VS
PLAY WHILE YOU WORK
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“These two additions also pose
We are delighted to bring this vision to
a challenge to constitute the supply
the Company to make the most out
footprint in the operation, which
of it”, said the executive.
requires an effort to unify information systems, production footprint and distribution”, Rodríguez Pauli explained.
IDEAL CONTEXT FOR THE DEVELOPMENT OF NEW IDEAS
The size and coverage of Bimbo Latin Sur, regarding what Grupo Bimbo is
SPEEDING UP THROUGH DIGITAL TRANSFORMATION
in a global scope, provide the ideal
Digital transformation is one of the
processes and new strategies to carry
strategic initiatives to speed up
out pilot tests, and to be successfully
processes. Bimbo Latin Sur has
optimized for subsequent tests
led the modernization of its ERP
in other regions.
(enterprise resource planning) in
conditions to develop and modify
As a result, a mature end-to-end
the cloud, equipped with a digital
supply chain has been developed,
suite with useful applications for
aligned with the support of its
the supply chain.
experienced staff and its digitization,
“We are creating a digital ecosystem that helps us foster
thus influencing the rest of the Group. “We are proud, as a team, to enrich
collaboration between the links in the
Grupo Bimbo in this regard. We have
supply chain. Also, through this digital
the ‘mindset’, the drive and the need
transformation, we want to accelerate
to try new ideas
processes, increase our talent’s
that help us become more profitable
capacity and generate better results.
and to grow”, said Rodríguez Pauli.
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Grupo Bimbo
We have the “mindset”, the drive and the need to try new ideas that help us to be more profitable and to grow - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur
8
Abril 2021
Food & Drink
BAKELAB, CONTACT WITH ENTREPRENEURSHIP AND INNOVATION
In 2020, Grupo Bimbo launched Bakelab, a startup accelerator for all of Latin America (which in Mexico is called Eleva and has already developed two generations of startup acceleration in the country), whose proposal was to identify projects capable of providing innovative solutions with the potential to generate an impact on the company. Both Grupo Bimbo in Mexico and the Latin Sur division supported blockchain, process mining and machine learning (artificial intelligence) projects. “Without a doubt, they have opened our eyes and make us think in a different way about how we want to use technology to improve processes,” said Rodríguez Pauli.
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CAPACITY TO OVERCOME THE PANDEMIC
As part of an essential industry, the Latin Sur organization and Grupo Bimbo have, in general, deployed their capabilities to face the conditions imposed due to the global emergency of COVID19. Security measures were immediately implemented to prioritize the health of all of the Groups’ employees. Work was also performed to adapt the value chain, accelerating a number of processes based on concepts of digital transformation, such as the opening of new e-commerce channels. Likewise, to maintain our commitment to ensure the availability of our products, we adapted production to prioritize the most demanded categories, considering that people are spending more time at home. “Thanks to the efforts of our prime collaborators, we were able to maintain our commitment to our
customers and consumers, when they needed it most”, said the logistics director. CULTURE FOCUSED ON PEOPLE
Grupo Bimbo’s philosophy is to build a sustainable, highly productive and fully humane company; thus, its culture is people-centered. There is a significant effort in training employees and attracting the best talent. With this strategy, Bimbo Latin Sur’s Supply Chain team has been renewed in the last three years, nurtured both by the talent developed within the company to hold key leadership positions and complemented with external talent, generating a mix capable of aligning purposes. “Having the best talents to face the logistics and supply chain challenges now and in the future is crucial to achieve success”, Rodríguez Pauli added.
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“RESITER and ECCOFEED MAKING THE CIRCULAR ECONOMY BECOME A REALITY”
RESITER present in Chile, Peru, Colombia and Uruguay We have recovered more than 2.5 MM tons of food waste, transforming it into animal feed and new products.
www.resiter.cl
Food & Drink
I joined Grupo Bimbo attracted by
working in a company with such powerful and beloved brands the idea of
- Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur
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• Supply Chain integration • Integrated logistics • Multimodal transport: land, sea and air
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Food & Drink
RE100 INITIATIVE AND SUSTAINABILITY
FUTURE: INNOVATION AND GROWTH
Over two years ago, Grupo Bimbo
In 2020, Bimbo managed to
joined the RE100 global initiative,
operate more effectively with the
which initially brought together 100
support of digital technology, in
companies (today there are about 300) addition to performing certain in the commitment to use electrical
processes remotely, considering
energy from renewable sources in the
the restrictions of the pandemic.
totality of their operations by 2025. The Bimbo Latin Sur region makes very important efforts in the path to achieving this purpose. In 2019, the largest solar roof in South America was inaugurated at the Bimbo bakery in Quilicura (Chile); and as from 2020, a PPA (power purchase agreement) has been in effect for the Argentine operations, which establishes the supply of wind energy for all bakeries in the country. In addition to the RE100 initiative, Grupo Bimbo develops a strategy based on its purpose of nurturing a better world through actions in the community, nature and its products.
We arecreating a digital ecosystem and we are bringing this vision to the Company to make the most out of it - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur
“Through this we seek to leave a positive impact on the communities we operate”, said the executive.
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Grupo Bimbo
Joloda, Bimbo’s strategic Partner in the automation of loading and unloading in Chile
www.joloda.com
Síguenos:
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One of the purposes in 2021 for the Latin Sur organization will be to consolidate the digitization of operations with a regional focus. Another important point is the recent opening of the new Distribution Center in Chile, a fact that will undoubtedly impact the distribution footprint in this region, resulting in better operating standards. To achieve these purposes,
FOUNDED:
1945
the functions adapted for this goal are
INDUSTRY:
professionalized and talents to reach it
FOOD & DRINK
have been incorporated. “We will continue to implement
CONTACT:
innovative ideas in Grupo Bimbo,
www.grupobimbo.com/es
which is a laboratory helping the
jordi.rodriguez@grupobimbo.com
Company fulfill its mission, vision and purpose: to nurture a better world”, concluded Jordi Rodríguez Pauli, Supply Chain Director of Bimbo Latin Sur.Sur.
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www.grupobimbo.com/es
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