NIU Solutions | BBR - Brochure

NIU SOLUTIONS:

A Model in Digital Transformation

Produced by Jassen Pintado Creative Direction Omar Rodríguez

NIU

Solutions offer services in the Marketing, Sales, Customer Service and Information Technology areas to companies from different business sectors experiencing Digital Transformation processes. The knowledge NIU Solutions has acquired from its experience in this field enables the company to develop and integrate the technological solutions that best suit each of its clients’ needs.

“Knowledge and experience are key factors for succeeding. Unlike traditional digital marketing agencies or tech development companies, we integrate deployment and align

execution with each client’s business goal”, commented Rubén Ríos, NIU Solutions co-founder.

CUSTOMIZED SOLUTIONS FOR EACH KIND OF BUSINESS

There are three kinds of services offered by NIU Solutions:

• Strategic solutions, involving aspects such as search engine optimization (SEO), content and sales strategy, user experience, inbound marketing, and content creation, among others.

• Tech solutions: web development, cross-platform

A complete services portfolio for the development, deployment and operation of digital products and solutions allows NIU Solutions to enable important companies for the digital world in Guatemala and other countries in the region

We integrate deployment and align execution with

each client’s business goal

- Rubén Ríos, NIU Solutions Co-founder

integration, CRM, omnichannel and mobile apps development.

• Data solutions: Analytics, business intelligence, big data, AI and machine learning are some of the resources which will ease the decision-making process in different industries.

Currently, NIU Solutions is focused on helping companies in the banking and insurance business, the automotive industry, e-commerce, and real estate. Projects can be engaged in different modalities: The Audit and Digital Strategy level consist of consultative services that take one or

two months; implementation, divided into projects that take between two or three months, depending on their nature; and Optimization through a 12-month operations contract.

SUCCESSFUL STRATEGIC PARTNERSHIPS

To offer the best solutions and deploy digital strategies that generate the best results, NIU Solutions partners with worldwide prestigious companies which provide different sets of tools to ease the digital implementations’ performance according to each of the projects.

These applications have provided improvements to the client’s experience, besides extending NIU’s products and services portfolio, thus fulfilling their value promise, taking part in the different commercial aspects from marketing to e-commerce.

NIU Solutions has been consolidated as an important partner in the region for HubSpot (at a Platinum level) and as a partner for Credolab,

MessageBird, Google, Jumio and Microsoft.

“The ‘know-how’ we are acquiring is based on certifications with our partners”, Ríos pointed out.

EXPERIENCED LEADERSHIP

Rubén Ríos’ career before founding

NIU Solutions is as extensive as it is important. During his 20 years’ experience in the corporate world,

he worked at the IT field at companies such as GBM, sole IBM distributors in Central America and some Caribbean countries, where he acted as general manager for eight years. Later, he joined Microsoft in Guatemala, also as a general manager, a tenure from which his learning on interesting aspects about the company’s internationalization and global view can be highlighted.

EVOLUTION TOWARDS AN INTEGRAL SERVICES OFFER

In mid-2015, Ríos decided to create a company where he could successfully apply all the knowledge he obtained during his previous positions. For that reason, he partnered with Niky Arroyave, who already had some experience in the digital field, to create NIU, starting as a marketing company which could provide support to

The ‘know-how’ we are acquiring is based on certifications with our partners

- Rubén Ríos, NIU Solutions Co-founder

companies in the creation of digital channels, something new at the time.

To go beyond branding, the market’s most common offer, NIU became a HubSpot distributor, thus deploying the inbound marketing methodology, which caught the attention of companies they had already established a commercial relationship with.

During the first couple of years, the new company entered the market successfully, providing inbound marketing strategies, besides gaining experience in sectors such as finance and insurance. In 2017, Niky left the company; NIU’s achievements up to that date could not have been possible without her valuable partnership.

BI AND INTERNATIONALIZATION

NIU started its commercial relationship with BI and Seguros El Roble -both being part of Corporación BI-. Among

the projects developed with BI companies, in 2019 they transformed the execution of the digital strategy when developing the Crediauto en Línea marketplace, followed by other projects, which earned NIU an innovation award in 2020.

After these successful implementations, NIU contributed to the deployment of the BP Automotriz en Línea automobile marketplace and BP Vivienda en Línea for Banpaís, both in Honduras, as well as an e-commerce project in El Salvador.

BEYOND CENTRAL AMERICA

After gaining proven experience with large and important companies in Guatemala, NIU has shown its professionalism and dedication, leading to partnerships with North American and Mexican companies, contributing to the implementation of a marketplace for housing loans in the latter, with the company with the

highest marketshare in this type of financing in the real estate market in Mexico.

THE HUMAN FACTOR NIU Solutions’ personnel is made up by a multidisciplinary team which enables the company to provide value to its clients.

Among the values the company shares with its collaborators, going further and walking the extra mile regarding the services the clients receive and their experience within the company undoubtedly stand out. These are values that have earned them new clients outside Guatemala, besides nurturing its excellent relationship with clients with the most seniority.

Factors such as each of the collaborators’ human quality and professionalism, as well as teamwork with clients, are highly

considered for recruitments.

“We hire the best talent we can find; we seek its development and a culture in which each person knows what to do”, Ríos explained.

FOLLOWING THE STEPS TO BECOME A LEADER

To increase and maintain their prestige by offering integral digital solutions for companies, NIU Solutions is steps ahead by knowing the trends which may be implemented in the different sectors it attends, which has favored the detection of new opportunities.

The market has undergone a transformation regarding the habits of a more and more demanding consumers who wishes to find all the information related to its products online, a flexible method to shop and learn about the most convenient options. All these factors were accelerated by the pandemic, meaning a challenge for companies, becoming

in an alignment of businesses from different sectors to keep their position in the market.

the Colombian banking industry to keep on growing.

NIU Solutions has become a referent with its qualities and personnel support, as well as with strategical partnerships which can be established in the region and beyond.

NIU Solutions believes that more opportunities will arise from MSMEs in Central America, depending on each country’s infrastructure and digital maturity, and it is already figuring out opportunities by offering solutions to niu.solutions info@niu.solutions

We hire the best talent we can find; we seek its development and a culture in which each person knows what to do

- Rubén Ríos, NIU Solutions Co-founder