WEEKLY INFORMATION TECHNOLOGY AND ECONOMY NEWSPAPER
Informatics Industry Association (TÜBİSAD) announced the “Turkey E-Commerce Market Size -2015” report. Being the third one, 2015 report shows that the e-commerce sector reached 24,7 billion TL by 31% annual growth. E-commerce share in total retail (online transactions rate in the total retail market) have been announced as 2.0% in Turkey. Developed countries’ average is stated as 7.1% while the average of developing countries is 5.1%. “Turkey E-Commerce Market Size 2015” press conference meeting hosted TÜBİSAD Chairwoman Kübra Erman Karaca, TÜBİSAD E-Commerce Commission Chairman Burak Ertaş, Interbank Card Center -BKM CEO Soner Canko, Electronic Commerce Managers Association (ETİD) Chairman Orhan Hakan and Deloitte Turkey’s Partner Tolga Yaveroğlu as speakers. “Turkey E-Commerce Market Size -2015” report is prepared by TÜBİSAD with the project partnership of Electronic Commerce Managers Association (ETİD), project management of Deloitte Turkey and project data partnership of ComScore. TÜBİSAD Chairwoman Kübra Erman Karaca stated that e-commerce will reduce recording informality in the economy and create new business branches
E-Commerce volume gets close to 25 billion TL E-Commerce Markets and Growth Rates in Turkey Total Market:
24,7 billion TL - % 31
Vacation - Travel:
8,9 billion - %31
Online Retail:
8,5 billion TL - %32
Multi Channel Retail:
4,8 billion TL - %33
Online Marketplace:
3,8 billion TL - %40
Online Betting:
2,5 billion TL - %22
Online Multiple Categories:
2,2 billion TL - % 28
Online Special Shopping:
1,8 billion TL - %27
Online Vertical:
0,7 Billion TL - %17
Multi Channel Electronics:
1,8 billion TL - %35
Multi Channel Clothing & Shoes:
0,8 billion TL - %25
Multi Channel Home & Decoration:
0,5 billion TL - % 34
Multi Channel Entertainment & Culture: 0,3 billion TL - %27 Multi Channel Other:
and expertise; hence bring dynamism to the numerous sectors. She added: “E-commerce is also a sub-sector that creates new jobs. When e-commerce is considered as a domestic as well as international potential, the development of this sector must be addressed as a priority. The effect of e-commerce on
different sectors, benefits to disadvantaged groups, labor and employment contribution, the impact on the overall functioning of the trade and increasing the total trade capacity forced both the 9th development plan and information society strategy. The size of the domestic market of Turkey and the high young population along
with the increasing per capita consumption expenditure put Turkey among the countries that to invest in electronic commerce. For these investments to be sustainable and continue at an increasing rate, creating a clear and predictable regulatory environment is now an obligation. For the development of e-commerce
1,3 billion TL - %36
in particular, we need a sound legal basis.” TÜBİSAD Board Member, New Media and E-Commerce Commission President Burak Ertaş emphasized on that despite the rapid growth in Turkey’s e-commerce market, the ratio of the e-commerce in the total retail market is only 2% and the growth potential in this area is very high.
‘We must provide an information-based and technology-driven transformation’ Science, Industry and Technology Minister Dr. Faruk Özlü stated that their objective is to form 15% of the export with high technology products in 2023 at the 49th General Assembly of Academy of Sciences Turkey, held on June 4th. In his speech, Minister Özlü highlighted the developments in science and technology and a large number of newly established universities. Özlü informed that; “The number of faculty members in universities has increased and facilities have been improved. Public have increased expenditures for R&D projects in both universities and the private sector. The share of R & D spending in national income has been
doubled. R&D spending ratio in GDP passed the 1% level for the first time in the history of Turkey in 2014.” A ministry structure is formed that specializes in the field of R&D and innovation Minister noted that the work will continue to reach the level if developed countries in economy, democracy and the legal system and added: “As Turkey, we must provide an informationbased and technology-driven transformation to achieve our economic and social goals. We have to do it to create more added values. We aim at forming 15% of the export with high technology
products in 2023. If we succeed in this, our exports may be equal or even more than our imports. To reach these higher goals, we need comprehensive, accurate and refine information related to all aspects of life.” Özlü stated
that it is very important to be able to commercialize the information and universities should contribute both creating theories as well as practical production opportunities. Minister Özlü expressed that forming
the Science, Industry and Technology Ministry was a very important development for Turkey in 2011 and added: “In this way, we have a ministerial structure specializing in the field of R&D and innovation as well as improving the universityindustry collaboration. After I became the ministry, I had the opportunity to see how valuable these projects are. The latest R&D Reform Package entering into force earlier this year has a great importance. On the other hand, scientific thought is not only for the scientists, it is necessary for everyone. It is essential to use science and scientific methods in order to find a solution to any problem.”