INDUSTRY Trends By David Koenig
PURPLE? NO PROBLEM! Aluminum railing manufacturers can create near limitless custom colors using powder coatings. (Photo by Duradek)
Become a deck railing color expert Selling from the growing spectrum of options white vinyl railings on every dec have given way to a rainbow of railing colors, enabled by the latest manufacturing technologies and the expanding imaginations of designers. With now near-unlimited options, how can dealers help guide customers to the best color choice for their dec railing pro ect “Choosing the right railing defines your home, and selecting the right color is as important on the outside of the home as it is on the inside,” says Andrew Pantelides, P of mareting and business development for Regal ideas. “When it comes to doors, trim, shutters and furniture, the color trends we are seeing are ones of eye-catching colors that define personality and style. More and more homeowners are viewing their outdoor spaces as an extension of their indoors.” Certainly, railing color choice is a critical decision in planning a pro ect. When you wal out onto a dec , your eyes are usually going to see the railing first. According to Steven Phillips, product manager in charge of railing for rex, “ ur focus is on ma ing sure consumers have safe but inspiring choices that complement any dec ing
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n Building Products Digest n February 2021
color. Earth tones li e intage Lantern a chocolate brown compliment safer choices li e Classic White and Charcoal Blac . Softer tones li e Rope Swing and Gravel Path give consumers more outside-the-box options that aren t too polarizing. owever, ma ing sure the channel can support inventory re uirements is always critical, so the color palette has to be selected carefully.” Fairway s aluminum systems come in three different colors, steel railings in two, and cellular P C in white. “ hose three railing technologies aluminum, steel and cellular P C cover three color categories in blac , bronze and white, which represent about of mar et demand,” said Chase Moritz, mar eting manager for parent Envision ec ing. “Within those technologies, we offer varying finish options as well. extured colors are some of our fastest growing products.” SpecRail has been twea ing its color options based on customer feedbac . Standard colors for its aluminum railings are blac , white and bronze. he company used to offer green and sandstone as standard, but they were discontinued due to lac of demand. “Blac is the prominent color for both our Building-Products.com
