Foresl Produrts (eilifirdion Pror & ftns tee pages ll-15 touldingr tillwo* r &Erteriorlrin h6. lGl9 1 Serving building products retailers and wholesale distributors in 13 Western states-Since 1922 August 2005 $ilirii,tir l ffi ffi tlE
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The Merchant Magazine
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Seruing building products retailers and wholesale distributorc in 13 Western states-Since 1922
cerfifirotion? l3 Green building bondwogon: iump on or get out of fte wty Whether you're reody or not, environmentolly friendly construction continues to
steom. l5 mOl powers groyvth in moulding ond millwork business Monufocturer flourishes by ropitolizing eorly on industry trends. l8 m lQ exlerior trimboord produ(er Gomes of oge 8 Edirodot 28 20 Cornpetirive InrelligcnGe 45 22 Overthe(ounler 50 25 ilews Briefs /A 26 colendor 52 65 dossifiedtartetptoce 57 srdolu solufioil 68 Buyers'Guide 70 lArcrrirer: lnder 70 leoder tesponse lonn About the Cover Ihe fronl cover b apafi, dver6eopnl, 0$ trurtr sponsored btDtde*FLtde. lssociotion llews Personals Iomily Busircss Sudohu llew Products CHANGE 0F ADDRESS Send address label from recent issue if possible, new address ard gdigil zip to address below. POSTMASTER Send address changes to The Merchant Magazine, 4500 Campus Dr., Ste. 480, Nelrvpod Beach. Ca. 9266&1872. The Merchant Magazine (USPS 796-560) is published monthly at 45m Campus Dr.. Ste. {80, ileuport 8€sch, Ca. 9266G 1872 by Cutler Publishing, Inc. Periodicals Postage paid at Newport Beach, Ca., and addilional postbtfices. lt is an irdependently-owned publication for the retail, wholesale and distribution levels ol the lumber and building products markets iit 13 western slales. Copyright@2006 by Cutler Publishing, Inc. Cover and entire conlents are fully protected and must not be reproduced. in any manner withoul written permission. All Rights Reserved. lt reseoes the nght lo accept or reiect any editorial or adverlising maner, and assumes no liability for materials furnished to il. Since 1965 DOWN TO EARTH REDWOOD COMMONS . REDWOOD REDWOOD TIMBERS . FIR CEDAR CLEARS . CEDAR T PRODUCT SRT€S CO. 221 W. Baywood Ave. (P.0. Box 4989), Orange, CA 92863-4989 Fax714-921-8249 (714) 998{680 (800) 660{680 VAruES UPPER GRADES FINISH IMBERS 6 Tnn MrncnnNr Ma<;azrNn Auousr 2006
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How to achieve mote by doing less
I was sitting at home thinking about an upcoming vacation, when the realization of everything I had to get done in the next couple of weeks suddenly hit home. In publishing a monthly magazine, if you lose business one month, you never make it up. So to feel comfortable going away, I have to do in two weeks what I would normally do in four. Some of you reading this column may counter that you are expected to do double duty every month.
So I view myself as fortunate that I can go away on a regular basis. This is a deliberate policy I instituted long before my time here at The Merchant, while lying in a hospital bed feeling sorry for myself, and having seen another 50-year-old peer leave behind a young family. When I look at many of my friends, who never use up their vacation time or use it in short chunks so they never really get away, I would like to shake them and wake them up. I have worked in companies where people work ridiculous hours on a regular basis, under incredible stress, and are afraid to go away. I believe that is an unhealthy situation to be in. not just for the employee, but also for the company. Even if you get away, you return to a gazillion emails, hundreds of voicemails, and everything else that's waiting for you, and soon you are stressed out trying to catch uplosing all the benefits of the vacation just taken.
I have gradually come to believe that you can thrive at yourjob and still
find time to watch the sunset and do the stuff you dream about. And, the company will survive rvithout you. However, if you seem to have a neverending to-do list that never gets done... the good news is that you are not alone, and you can do something about it.
One major thing that I have learned to do well is to do the big stuff and not sweat the small stuff. I live by my simple Customer Relationship management system. Every day is planned out well ahead of time. I decide rvhat I really need to do, identify the priorities if time is short, and tailor my list throughout the day as activities unfold.
Also, I hate meetings and have banned most of them. I rvill hold adhoc meetings as circumstances dictate. but the regular Monday morning meeting or whatever is out. This came from one position where I spent at least five hours in meetings each and every day. and nothing ever got done.
I suspect rve all make to-do lists for the day, but the temptation is to knock off the small stuff first just to make the list appear shorter. The reality is that as the priorities do not get done today-or maybe tomorrow or the next day-the feeling of being overwhelmed grows. If you do the important stuff first. both you and your company benefit from improved results and performance. You will find you can knock the small stuff off pretty easily in the less important times of the day.
Because all our businesses are different. each of us may have to find a different solution to affect change in our rvorking habits. Some can tum off the phone for an hour. some cannot. Some can leave their emails alone for an hour. some cannot. At the end of the day, only you can set the tone for rvhat is best for you and for your business. Surprisingly. they rvill probably go hand in hand.
Yesterday. as I rvas holding the phone under my chin in conversation. scribbling a note rvith one hand and juggling a coffee cup rvith the other. I upset the cup of coffee all over my pants. The temptation to multitask is so great today. We are constantly told that that is rvhat rve need to do to get things done. Actually the opposite is true. You rvaste more time by stopping and starting a task. Focusing on a single topic and finishing it rvill not only save you time and energy. but provides a far greater sense of accomplishment.
I like to go to rvork early. Starting rvork early gives me time to spend thinking. doing and creating before the phone begins to ring and people rvant my time. I find this often to be the most productive part of my day. On the other hand. I also go home early every day that I am in the office. As I travel a lot. I decided my home life was important. too.
My personal theory on life is to have passion and energy. do rvhat you have to do rvhen you have to do it. but spend your time rvisely and profitably-and have a good time doing it. Those who know me rvould at least agree that I knorv how to have a good time. Sure. at times I stress out and put tremendous pressure on myself. but I also knorv horv to step back rvhen I need to. I knorv that I need to recharge my batteries every so often. and on occasion not take it all too seriously. The sunscreen is packed. my bathing suit is trvo sizes too small. and I am ready to hit the trails. I hope you have a great summer.
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TWO major developments in the I world's approach to forestry should be driving builders and consumers to turn to wood products grown using sustainable forestry practices.
In recent years, builders, consumers and the media have fueled a "green building" movement with the intent of creating buildings that work in concert with our global environment. And, more than a decade ago, two internationally recognized organizations began extensive programs to certify wood as being grown in an environmentally responsible way using sustainable forestry practices.
Since then, companies have gone through rigorous programs to ensure that they meet these high standards. It was hoped that such a standard would
steps p0nse
By Donn Zea
Consortium for Research on Renewable Industrial Materials (CORRIM).
In a recent article in California Forests magazine, Bruce Lippke, president of CORRIM and a professor at the University of Washington's College of Forest Resources, reported that using steel generates 33Eo more greenhouse gas emissions than wood and concrete creates 807o more. "In fact, wood outperformed steel in terms of greenhouse gases. energy use. air and water emissions," wrote Lippke. When combined with wood's positive impacts, such as trees removing and storing carbon, wood is a far superior "green" choice, he wrote.
ease activists' concerns that forestry harmed our forests. But while these developments should result in advances for wood products and better understanding of sustainable forestry, instead the forest products industry remains at odds with people who disregard science and embrace myths.
Take, for example, so-called green building codes that encourage builders to use steel and concrete over wood products. How can anyone see steel and concrete as "more green" and superior to a renewable product like wood?
Creating steel and concrete products requires more fossil-fuel energy, resulting in more greenhouse gas emissions, energy consumption and water quality degradation than wood, accordins to scientists who created the
But still, groups create "green" building standards that don't recognize the impact of other materials or the benefits of forest products. Or, as Lippke notes, standards "often reflect more on a sponsor organization's agenda than a true scientifically based environmental footprint."
Dr. Jim Bowyer, professor emeritus, department of bio-based products, University of Minnesota, agrees: "Because green building programs have the potential to significantly influence builder and architect behaviors, it is important that these programs be free of bias and any political pressure that could compromise their ability to improve environmental performance."
Consumers have failed to embrace the Good Housekeeping-like seal that certification has delivered to many forestry companies that have voluntarily sought and received certification from the Forest Stewardship Council or the Sustainable Forestry Initiative.
(Please turn to next page)
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Aucusr 2006 Tnn MBncnlNr MlcnzINn 11
lndustru's Green Steps
(Continued from previous page)
The hope was that these certifications would send a clear and strong message to consumers that they could be sure that wood grown meeting these standards was, in fact, an environmentally friendly product. But, instead, companies that have received these certifications are still subject to the same kind of criticism from local and national activists intent on preventing tree harvesting, regardless of how it is done.
A 2003 study by two Cal Poly State University-San Luis Obispo professors
found that California landowners, rvhile already recognized as world leaders in sustainable forestry, received little or no economic benefit from the certification. The authors of the study, Christopher A. Dicus, Ph.D.. assistant professor of natural resources management, and Kenneth Delfino, a California registered professional forester and past executive director of Cal Poly's Urban Forest Ecosystems Institute, expressed concern that without economic benefit the certification movement could prove too costly for companies to participate.
"In order to offset the costs of certi-
lUho PaUs For Certifica
Certified forests may be the next trend in lumber marketing, but for now many privale forest landowners are unwilling to foot the bill, according to a recent study conducted by researchers from Louisiana State University and Mississippi State University.
"These landowners need to see the cost benefit of certification," said Dr. Richard Vlosky, director of the Louisiana Forest Products Development Center at LSU. He said that neady 80% ofthe surveyed landowners are unwilling to certify their forestlands. "They're unclear of the link between their land and the market dynamic," he said-
Vlosky and fellow researchers Dr. Michael Dunn, an economist with LSU's Agricultural Center, and Dr. Glenn Hughes, an extension professor of forestry at MSU, are using the study to identify current and potential future certification sysiems and products acceptable to major home retail centers.
The information was collected by mailing one survey to 2,400 randomly selected forest landowners in Louisiana and Mississippi, and a second to the top 500 home retail centers in the U.S.
"The landowner survey sought to determine how well landowners understand forest certification, as well as the amount of money they may or may not be willing to spend to become certified," said Vlosky,
The researchers found that private landownen are often confused about certification programs they're asked to participate in. Nearly haH
of the landowners who responded stated they undcrstaad the concept of forest certification well or to some degrce, but more than threequarters were unwilling b bear the cost of certification. Some 65% believe environmentalists are responsible for the move toward certification.
Of the 123 home centers that responded, one-third said they scll certified wood products and that those products make up an average of 38% their wood prcdrrct sales by value. More than two-thirds of those that sell certified wood poducts anticipate a moderate or significant increase in sales in tb next five years.
*For the landowner, home mter responses mean certification is growing and demand for this na*et segment is growing," said Vlosky.
"If landowners want to sell to a mill that sells to tbose horc centers, tbey need to be aware of tb martet conditions involved in certifying timberland."
The researchers will use information from tbe study to develop educational marerials for landowners in Mississip'pi and l.ouisiana, including a new Web site, landowner seminars, and a handbook on forest certification for private landowners.
According to Vlosky, the study better frames certification-related issues from the perspectives of both the forest landowner seeking O sell timber and the retailer looking for the best way to ma*et and sell the products that originate ft,om certified forests.
fication and allow more participation, FSC and SFI. in collaboration with retailers, should rvork toward providing the as yet unrealized promise of a monetary premium for certified wood sold at market." the authors said. In addition to the lack of recognition by consumers. activists and policymakers gave those rvith certification no advantage in their dealings rvith them, the authors found.
While it rvould be easy to walk arvay from these certification programs. it's far better to continue to press our c:rse to policymakers and the public that:
Wood is the true "green" building material.
Forestry companies in the United States generally have to meet higher standards than companies in other parts of the world.
When rve discourage sustainable forestry in the U.S., policymakers are encouraging the importation of wood products from countries with far less regulation and protection for the environment.
While there is much to be frustrated about, there are signs of hope. First. consumers love wood and it is a renewable resource. Sustainable forestry can provide supply to keep up with demand. Second, public opinion supports the need for forest management and thinning overcrowded forests to help reduce the threat ofcatastrophic fire and protect communities, wildlife. water resources. and air quality. Furthermore, as agriculture land is increasingly converted for nonagricultural use. the public is beginning to embrace the benefits of supporting local forestry as a means of keeping private forestlands from becoming condos or strip malls.
A group of Harvard University forestry experts are leading an effort to promote harvesting of trees in Massachusetts. rvhich has seen its abundant forestlands developed. The Harvard group understands that sustainable harvesting allorvs forestland to continue as forestland begins to meet some of the rvood product needs of that state.
With more public education and more of a focus on the benefits of sustainable forestry, we may yet achieve the goals inherent in the initiatives like certification and the green building movement.
- Donn Zea is president of the Califurnia Forest Products Commission; r+'tt'tr'.c a lfore s ts.org,.
12 Tsr Mnncuarr MacazrNn Aucusr 2006
Green buildinggrows
D UILDING green is rapidly gainI-ling widespread acceptance. according to a new study from the National Association of Home Builders and McGraw-Hill Construction.
This year alone, residential green building is expected to increase 307o-up from a 2OVo increase in 2005. By 2007, some 64Vo of builders will be involved in green projects.
"It's clear that more and more of our members are incorporating environmentally sensitive and resource
efficient techniques into traditional home building practices," said Jerry Howard, NAHB executive v.p. and c.e.o. "lt is a natural progression as home builders stay atop market trends."
After several years of slow but steady growth across the country, green home building-which applies innovative and environmentally sensitive construction techniques and products to reduce energy and water consumption and improve residential comfort and safety-is quickly
becoming mainstream. By 2010, the value of the residential green building marketplace is expected to rise from $7.4 billion and 27o of housing starts last year to between $19 billion and $38 billion, representing 5Vo to l0va of residential construction activity.
"Green home building is not a fad, but a trend, and one that is increasing at rapid rates," said Harvey Bernstein, v.p.-industry analytics and alliances for McGraw-Hill Construction, which
(Please turn to next page)
NEW GREEN HOME in Freeport, Me., earned LEED's Silver Rating by incorporating environmental details such as passive and active solar design, recycled cellulose insulation, and natural daylighting.
Aucusr 2006 TUB Mnncnnrr MlclzrNn 13
Green Building Grows
(Continued from prevTous pagel
conducted surveys and compiled the new report. "The data indicates that builders will reach the tipping point by early next year, where more builders will be producing green homes compared to those not."
According to the survey results. the leading reason (cited by 92Vo) that builders are considering green is because "it's the right thing to do," said Bernstein. Other prominent influences include lowering lifecycle costs, such as energy efficiencies and productivity increases, 87 Vo; staying ahead of the competition or expanding business with customers who are inter-
ested in green building,82%, and limiting exposure to liability on such issues as rvater leaks and mold. 787c. There are obstacles to total acceptance, however. Lack of interest by consumers. along rvith consumer reluctance to pay the additional costs for a green home, rvere perceived as barriers by 827c and 79% of the builders surveyed. Suggested solutions included educating the marketplace on green building concepts. citedby 79%. and revising codes. ordinances and regulations, cited by 72%. Only 39Vc of those surveyed believed green building is perceived as a fad that won't last.
"With more builders creating -ereen homes, and more consumers buvins
them." said Bemstein. "the rest of the industry rvill follorv and increasingly begin to incorporate green features or practices into their homes and home building products."
One leader in the green building movement is the United States Green Building Council (USGBC). a private coalition of more than 6.0O0 private companies. nonprofits. and government agencies that rvas founded in 1993 to encourage buildings that are sustainable. environmentally responsible. and healthy places to live and rvork. The group's 60 local chapters offer educational programs that define and encourage green building practices.
In 2000. the group debuted its internationally recognized green building ratin_e system-Leadership in Energy and Environmental Design lLgpptlwhich is a consensus-based. common standard of measurement for rvhat constitutes a green building. The four progressive levels of certification are certifled. silver. gold and platinum.
Currently. there are LEED projects in all 50 states and in l2 countries around the rvorld. In the United States alone. 450 buildings have been LEED certified and more than 3.600 are rvaiting for approval. "lt's actually going faster than rve anticipated." said Taryn Holorvka. communications manager for the council.
In order to serve the residential construction industry. a pilot pro-sram named LEED-Homes rvas launched in November 2005. In the first six months. more than 80 builders across the country registered to participate. Included are both single- and multifamily homes ranging from affordable housing to luxury custom homes. The test program rvill determine if LEED is a practical and effective tool to encourage and recognize green building practices in the residential market.
"We strongly feel that an alignment rvith a nationally recognized label like USGBC's rvill offer the nation's leading builders a strong marketing platform." said Kristin Shervfelt. committee vice-chair of LEED Homes. " Not only can the builders differentiate themselves further in the marketplace. it's a rvay to prepare their operations for the next generation ofhousing."
To date. trvo residential structures have been certified under the new program: a three-bedroom. 1.644-sq. ft. home in Oklahoma City. Ok.. and a lar-eer home in Freeport. Me.. that earned enough points for a silver rat-
14 Tnn MpncnaNr Mec,q.zrNrp Aucusr 2006
INTERIOR DETAILS include engineered bamboo flooring instead of tropical or exotic hardwoods, a recycled interior railing system, and locally crafted cabinetry.
As interest in green homes has increased, so has pressure to change the LEED ratings for the lumber used to build them. "Wood has been an issue for a very long time now," said Holowka.
While wood and wood-related issues are just one small aspect of LEED's integrated approach to green building practice, they had grown to dominate the green building agenda in some state and local forums and were becoming a distraction from the broader goals of the green building movement.
Under consideration is changing the materials and resources credit from a rapidly renewable credit to a biobased credit that would recognize wood certified by the Forest Stewardship Council, Sustainable Forestry Initiative, and Canadian Standards Association.
"As leaders of the green building movement, we need to face issues head on and swiftly reach a conclusion that fosters a sustainable materials economy and keeps the market moving," said board chairman Kevin Hydes.
Improvements such as this are an important part of what USGBC does, according to Holowka. "LEED is always being tweaked and adapted," she said. "It's a very evolutionary process. As new information, research, and techniques become available, we make changes and improvements."
Another improvement is online certification, which was launched late last year. The site works so well that it recently won the 21st Century Achievement Award from Computerworld magazine. "The LEED documentation and certification process used to be very cumbersome," said Joe Diianni, director of technology, USGBC. "Projects were required to submit binders of paperwork and documentation."
Simplifying the application process and putting it online, he said, encourages more projects to seek LEED certification, saves paper, and improves the council's own processes for handling and reviewing submissions.
Changes like this should encourage the acceptance of green building. "Building and construction is a huge industry that is slow to change, but it really is changing," said Holowka. "Green building is a whole new way of thinking, but it's really a simple design strategy."
Peter L. Pfeiffer, whose architectural firm in Austin, Tx., creates only green commercial and residential buildings, agrees. "I just call it good, sound building," he said. "It's high performance building as opposed to building shoddily."
"Homeowners have to be educated, because in many cases, it's a better way to build and live," said Peter Caradonna, an architect who is president of the Long Island, N.Y., chapter of the USGBC. "The benefits are long term; it's healthier and cleaner, and we leave a better world behind for our children."
Keep
Perhaps that's the best reason for embracing green building. "Building owners and builders need to embrace the attitude that the construction industry is responsible for an enormous load of the energy use in the United States and the world," said David Lake, whose San Antonio, Tx., firm designs only sustainable structures.
"If we're serious about global warming and climate change, we have a real role to play," said Lake. "We must address the burgeoning need for future buildings by making them enerev efficient."
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MDF powers growth in rnoulding business
By Mark Westlake Vice presidenrsales Sunset Mouldine Co.
ll fiDF was introduced into the IVlmillwork market in the mid to late 1970s. I believe one of the first major companies to give credibility to MDF was Louisiana Pacific Corp.
I remember one of my first National Sash & Door Jobbers Association meetings, as it was called before the name change to Association of Millwork Distributors, I attended was in Hawaii in the early 1980s. Harry Merlo, the president of L-P at the time, and the company I worked for, was the keynote speaker. He announced to the entire assembly that fingerjointed was on its way out and composite products were going to
MDF has gone from mainly raw commodity items used by the big builders to primed architectural profiles seen in small independent lumberyards and big box stores.
take over the business. This message sent a ripple throughout the meeting and the market, and was met with skepticism to say the least. I have to admit that at the time I was one of
those who thought composite products would never replace wood in this business.
When MDF was first produced, it was extremely heavy, 48- to 50-lb. board that was mainly run into patterns like flat jambs, hook strip, cleat, and some stools. It wasn't a big mover and mainly used by customers who wanted to save some money. Years later, things have changed dramatically with the improvements of the board weights, finishing equipment. primers and the customers' general acceptance of MDF into their marketplace.
This has opened the flood gates to an entirely different product for the moulding and millwork market. Traditional FJ moulding panerns that were larger and more ornate were not really affordable. Now, with the cost of MDF being what it is compared to FJ. the large architectural panerns are flourishing, not to mention the standard commodity casing and bases.
The company where I have hung my hat for the last 14 years, Sunset Moulding, Live Oak, Ca., has also felt these changes. Sunset Moulding was started in 1948 as a solid lineal plant by Gayle Morrison. Sunset went through a variety ofchanges, adding a revolutionary new product at the time, fingerjointed moulding and millwork, something in its day, to help compliment its solid program and then adding additional plants in Northern California. Sunset Moulding is now being directed by a second generation
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Morrison, John, who is president.
We felt the ever-changing FJ market beginning to lean towards MDF in the late 1990s. So like his father did with FJ, John was willing to look ahead and make some major changes at Sunset. In 1998, we purchased the equipment of Custom Forest Products. an MDF manufacturer in Sacramento Ca. At the time. our Live Oak facility was still running FJ and solid mouldings and millwork, along with our Chico and Cottonwood Ca.. plants. The market wasn't supporting all our wood plants, so the decision was made to turn off all wood production at our corporate plant in Live Oak and do 100% MDF. This was the biggest change our company has done to date.
We just didn't want to be another MDF manufacturer making mouldings, so we came up with brand name of "Suntrim." We took that name and the philosophy of quality and service that Sunset had always been known for, and grew our MDF business into one of the premier companies in the industry.
Our original goal was once set at 40 loads per month out of Live Oak, but has now changed into an excess of 120 loads. In 2003. an additional plant was purchased in ldabel Oklahoma, to manufacture Suntrim to service the central and eastern parts of the U.S.
Overseas competition is nothing new to moulding and millwork business, and MDF is a major focus for some of these companies. Product from Chili, Brazil, Argentina, New Zealand, and China all have the United States as a target to move product into. The distribution buyers today all like the prices and quality these imports have to offer; however, the delivery situation is something that remains to be seen. 2004 was a disaster as far as getting product imported into the U.S., and I heard many buyers swearing off putting too many eggs in an importers basket.
With the easing off of prices in the market in 2005 and shipping getting more back on track, buyers were feeling a bit more comfortable doing more volume with overseas companies. Now into 2006, the buyers are getting that friendly reminder that they really do need domestic producers now more than ever. Those late loads and overbooking of production that plagued the import producer are back. Sunset has seen its busiest time
in both FJ and MDF since the rvild year of 2004.
Today I am seeing the market continue to evolve like it has done over the 21 years I've been in this business. MDF has gone from mainly raw commodity items used by the big builders as an affordable product, to primed architectural profiles seen in the small independent lumberyard all the way to the big box stores.
Everyone wants to dress up his or her home with fancy mouldings, and they can now afford it. Women today are some of the biggest decision-makers in the household and they like their homes to be showcases. What better way to linish off a room in your single biggest investment a person will every make it their lifetime!
I guess Mr. Merlo wasn't 1007o correct on his prediction 25 years ago that FJ was out, but he was right. Composite products did change the moulding and millwork business as we knew it.
Mark Westlake is vice presidentsales .fnr Sunset Moulding Co., Live Oak, Ca., und active in the Wood Mouldine & M
Doors Open For Non-Wood Millwork Manufacturers
To capitalize on the emergence and popularity of alternative materials such as MDF, the Wood Moulding & Millwork Producers Association this year has begun allowing non-wood moulding and millwork manufacturers to join the trade organization.
By opening up its membership to producers of PVC, poly and composite moulding and millwork, WMMPA hopes to have a broaderbased representation of manufacturers within its group and attending its business meetings.
The new cross-section of nonwood manufacturers is expected to give WMMPA a new resource of expertise to draw from as it continues to monitor the future of the mouldins and millwork market.
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17 Auousr 2006 Tus MencHaNr Macazrns
SUNSET has invested heavily in MDF, capitalizing on the material's growing demand in the moulding and millwork industry.
timboard producer comes of age
AFTER l0 years of business, Kommerling USA Inc. la.has plenty to celebrate: the recent 100,000 sq. ft. expansion of its plant in Huntsville, Al., a new product wrap, an innovative heat treating system, and a wellreceived mobile demonstration unit.
Since 2001, the plant has focused on producing the company's line of KOMA trim products. Additional capacity was needed to meet increased demand for wood-alternative exterior trims.
"We have installed the necessary converting equipment to rip, cross-cut, and surface materials," said Harald Unterieser, vice president of Kommerling USA. "Now we are transferring our master sheet from Germany to our North American operation."
According to marketing and sales manager Patrick Shabal, "This approach gave us the necessary flexibility to provide a multitude of SKUs from a stock of master sheets, fine-tune our product line, and then right-size our sheet production unit to best suit this developing market."
To keep KOMA trim products bright rvhite from production to installation. an optional product wrap is now available. "The market has convinced us that builders don't want their trim carpenter or painting crew spending one minute cleaning mud and footprints off trim." said Shabal.
After master sheets are transformed into dimensional boards, the trim stock is sent through state-of-the-art machinery rvhere a plastic rvrap is applied. The wrapped trim then goes through a secondary machine rvhere the plastic film is heat shrunk to produce a tight package.
With KOMA's new heat bending system-developed with Hi-Heat Industries. Inc.. Lerviston. Mt.-customers can take a flat piece of trim and bend it into virtually any shape. "No longer do rvindorv surrounds have to look like a collection of boards and radius cut panel stock rvith different surface textures." said Shabal.
The system rvas designed for easy set-up and use. rvith the entire process taking less than 15 minutes. While heat treatment can take place at the jobsite, the company advis-
NEW PRODUCT WRAP keeps trimboards clean and white from production to installation.
HEAT BENDING SYSTEM lets customers take a flat piece of rim and bend it into virtually any shape.
:l !iI It 18 TnB MencnaNr MacazrNp Aue usr 2006
es that the most significant results are achieved in a temperature-controlled shop. Included are two heat blankets, a timer, safety gloves, a demonstration CD/DVD, and a protective case.
When KOMA's mobile demonstration unit visited Hingham Lumber, Cohasset, Ma., customers got to check out the heat treating system, learn about new products, and get tips for installation. "It had an amazing effect on business, because three years ago people were not familiar with the brand," said Ron Figueiredo, who handles lumber sales and purchasing for Hingham. "Today, customers are coming in and asking for KOMA by name."
The colorfully decorated truck and trailer contain tools and accessories for hands-on demonstrations, plus products such as adhesives and finishes that work well with the company's trims. "We introduce customers to new devices and supplies on the market that will help them achieve better results and quicker installations," said Shabal.
"Mobile marketing is a new frontier," he said. "You can only accomplish so much at tradeshows and in print and electronic media." A surprise benefit of the mobile unit, he added, "is the opportunity to hear great ideas from our past and ootential customers, "
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MOBILE DEMO UNIT introduces customers lo new devices and supplies on the market that will help them achieve better results and quicker installa-
ligenGe Speed dating, Ferguson style
By Carla Waldemar
DERGUSON Lumber, launched in L' 1868 in rural Rockville. In.. is the oldest family-run lumber company in Indiana, says Joe Collings, the fifthgeneration owner. (His great-grandma was a Ferguson, he explains.)
But not much happened in the 132 years that ticked on by before he took over as president in 2000. That very same year, he opened a second yard in a nearby town. Two years later, he inaugurated a hardware store in Plainfield, an up-and-coming suburb of Indianapolis, and in 2004 another one in Danville, also on the beltline. And that's not the end of the story, he says with a gleam in his eye that lights up the telephone wires.
Joe was quick to see the writing on the wall-expand or expire-and to act on its message. "We were in a very rural community: no industry base, no growth potential. To keep employed, we needed to expand." And closer to the action of the city.
He shifted a wary eye on the local economy and what he envisioned wasn't pretty: "semi-stagnant. A formidable challenge." So, he heeded another entrepreneurial maxim:
Diversify. Thus, two of his operations are hardware stores, geared for the walk-in consumer. and two are lumberyards, organized to serve the pros -a schizophrenic combination that requires him not only to visit each store twice a week. but bring along a change ofhats.
"There's some overlap," he allorvs, then proceeds to note the differences. "We'd been our own best customer (rve did contracting as rvell), so rve knerv what the pros want; we included services like quotes and takeoffs. And the yards are set up for their convenience. The minute they rvalk in the door. it's 'What can rve do to help you?"'
The suburban hardrvare stores. on the other hand, are larger, with a layout "conducive to the consumer. because the pros rvill adapt. These are geared to the female. the decisionmaker."
And they came about in record time. Although Joe carries the larvnand-garden basics, he probably wouldn't know what to do rvith them because no grass grows under this man's feet. "We were able to grorv very quickly because, for one thing. rve had the staff available; they rvere working under-capacity. And stores three and four only needed managers. there was already an employee base."
Nonetheless, the Danville operation set something of a record: a 10,000-sq.-ft., ground-up store, completely stocked and ready for business in under 90 days, thanks to "very dedicated people-plus, with our previous experience in the contracting business. we knerv what it takes. One crew gutted the building and created the new interior-nerv floor. nerv walls, new ceiling, nerv entry-rvhile another rvorked on merchandisins.
"We identified a pocket of demand that rvas not being met, and it's proven itself." he testifies.
As a member of co-op Do it Best. Joe could lean on its expertise in layout, stocking and analyzing the market. He was able to qualify for the coop's RetailSrenrl Program. designed to assist members rvith multiple sites to add more new locations: it also provides support rvith start-up inventory and placement of merchandise. "It helps to have a floor plan laid out. so you don't walk in cold and stand there rvondering. 'What's next?' Plus. the annual purchasing rebates were a big help in moving ahead." Joe says. allorving him to invest in items like a new computer system. "We're dependent on rebates to move from red to black." he states.
Orvning four stores enables him to get better deals on commodity purchases. rvhich all can share. and also allorvs them to share inventoryavailable through a glance at the computer screen-and centralize all accounting procedures. There's a dorvnside. though. simply because Joe cannot be cloned. "lt means I'm traveling a lot-but somebody has to." he points out. "to keep a finger on margins and to offer an outside vierv vs. being too close to an issue. I'm as objective as possible-but." he's got to admit. "sometimes I have a hard time biting my tongue."
His best tool is communication. "We have managers meetings bimonthly to look at issues and projections and what it takes to stay in business. relative to the bottom line."
He also promotes an open-book policy. sharing stats of profits and margins rvith his 40 employees to use as gauges and forecasts and to fuel sales initiatives. ("Are there rewards for meeting goals?" asks an innocent reporter. "Sure!" he fires back rvith a chuckle. "They get to keep their jobs!")
That's actually no laughing matter in rvhat he repeatedly cites as a "stagnant economy." He's combating that challenge by decreasing inventory and increasing turns. "We're watching our buying so there are shorter cycles: more just-in-time, because it's not price as much as it is turns," he notes the make-or-break factor. "We have to keep looking for rvays to change. or the consequences rvill be unpleasant."
"We don't charge for delivery. but rve've had to add a fuel surcharge. rvhich the contractor can then pass on
etitive
\
a
to his customer. It was either that or increase margins, which would cause us to lose business. .."
Demanding pros are after three key factors. he reports: an accounts-receivable program, high-quality products and of course, "pricing never goes away. It's very difficult for an independent to do a good job on all three-two out of three you can deliver," he allows. "So if something slacks off, you have to make adjustments."
He's uncovered other ways to retain and grow his primary customer base, made up of smaller remodelers. Joe has launched a series of seminars in which manufacturers' reps introduce new products-decking, roofing, foundation insulation and such-along with "some fluff' like faux paintingfor the consumer.
"We also provide jobsite calls by our outside sales staff, which the contractors find very helpful-maybe stop by to pick up their materials list. It provides a value-added service that saves them time."
Another new venture is offering rentals at all locations, although he quickly learned that the sites respond quite differently. "The metro stores of Plainfield and Danville are very active-everything from tents and inflatables to hand-held tools, which both the contractors and consumers use-so we're very satisfied-but the small, rural communities there's a lot of good-old-boy stuff. They come by to 'borrow' something, but there's a stigma to actually renting it."
So he complies to cement loyalty. "What goes around, comes around-at
least"- another laugh-"we hope so!"
Both breeds of customers go overboard for Ferguson's annual sander race, held in Plainfield the first weekend in August. This annual drag race collects "quite a crowd. We grill on the Weber and have live radio coverage, too."
What about the future? Some of it is unsure; some readers may remember that Joe lost his only child, a son, several years ago, "but the business will continue," he vows. And some is easy to map out. "I'm always looking to expand, to increase our presence." So make that four, and counting.
- A former award-winning LBM trade magaTine editor, Carla Waldemar writes frequently on the lumber and building material industry. Contact her at cwaldemar@mn.rr.com,
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How to deal with difficult customers
By Mike Dandridge
custo,ner really did spend thousands of dollars in our store and he never cante back. You tell me.
Listen between the lines. Is there an underlying message to your customer's complaint? Does he feel cheated. ignored or unacknorvledged? Mentiotring that he spent thousands of dollars probablt indicated he felt under appreciated.
55\ZOu mean I spend thousands I. of dollars in here. and I can't return a defective tool?" The customer leaned across the counter.
"Well, the tool isn't really defective," replied Luke, taking an adversarial stance.
"So you're calling me a liar?"
The customer now had everyone's attention in the sales counter area. His loud voice and aggressive manner caused some of the other customers to look at one another and roll their eyes as if to convey the silent message, Oft, one ofthose people.
It was my first week on the sales counter, and I was favoring the customer's point of view.
Luke continued the fight. "No, I'm not calling you a liar. This is simply normal wear of the tool. It's against the manufacturer's policy."
I was now completely on the customer's side.
He didn't reply immediately and a silence fell across the room. He straightened up, slowly scanned the other customers. and then in a clear voice, he said to Luke, "People come here as a last resort."
Then he turned on the heels of his work boots and marched out of the store. As soon as the door closed behind him, you could feel the air come back into the room. People chuckled rather nervously, then someone said, "Guess it takes all kinds." Luke said, "That guy's always a pain."
And there was the real issue. A different customer would have received a
nerv tool, no questions asked. but because this customer rvore the "difficult" label, it became a self-fulfilling prophecy.
Some people aren't happy unless they're unhappy. These are the volatile handful knorvn as "difficult customers." Constantly looking for a flarv in your service. they'll take advantage of your policies by making requests that sometimes border on the absurd. But more importantly. they rvill teach you horv to deliver the service that you promise. You can learn more from the difficult customer than you could ever learn from your most loyal. Difficult customers tell you rvhere it hurts.
Listen closely and they rvill tell you rvhat is missing from your business and might even suggest rvhat you can do about it. Their feedback can be the most brutal-and the most honestgauge of your success. People conte here as a last resort.
If you have an abundance of difficult customers, it isn't because you're unlucky. It's because you're doing something wrong. The sooner you figure out what it is and fix it. the sooner you rvill bring your business back from the precipice of disaster.
Handling difficult customers may be your biggest challenge in living up to the promise you make of great service. Having a procedure in place for all of your staff to follorv is the most effective way to handle this challenge. Here's a four-step plan for dealing rvith legitimate customer complaints and the occasional difficult customer.
How to Calm a Ditficult Gustomer
Avoid trigger words: Use calming words: It's against company NW. llere's whatwe can do...
Never argue. This seems to be the toughest rule for salespeople to accept. so let's repeat it. Never argue. Even if you rvin. you lose. Especially if you rvin. Did Luke win? The
Appeal to your customers' nobler motives-their sense of fair play. Let customers know that you trust them enough to do rvhat's fair and right. A question you can use that takes the fire out of most irate customers is. "What rvould you have me do to make this right?" If you appeal to their nobler motives. customers usually live up to your expectation. Wlrat a different outconrc it could've been if Luke had asked, "What w'ould make this right?" instead of stating that the tool x'asn't defectirc.
Tell the customer what you can do. Never say. "That's against company policy." If someone in authority rvithin your company tells you to say that. then you need to reconsider your career rvith that company. Most customers don't like rules. Suggest alternatives. Luke could've looked like a hero if he'd said. "The nranufacturer's polict states that thet n'on't replace this tool. Hox'ever, that's not our policv. Let me see x'hat we can v'ork out."
Talk is cheap. Most business orvners promise great customer service. but horv many actually live up to the talk? Your customers don't care rvhat you have to say. They're rvatching to see rvhat you do. The limiting factor for most of us is that rve don't practice rvhat rve preach. Then rvhen customers call us on it, we group them into the "hard-to-please" bunch.
The truth is. no matter horv good your service. there rvill always be someone rvho is unhappy abut something. The more unhappy customers you turn into happy customers. the more rvord rvill spread that you deliver the great service you promise while others only talk about it. The best advice ever given to me for dealing rvith a difficult customer I pass on to you: "Keep your temper and. above all. let your customer save face."
- Mike Dandridge is founder of High Voltage Performance and author of The One Year Business Turnaround. He can be reached at (254) 624-6299 or via rv n u,.
e.com.
counlel
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I can't... Sorry, I don't know. But... You should have... I can... Thankyou. l'll find out. And... I uderstand why you... There's nothing I un do... The best option appears to be.
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Hardware Hawaii opened its 4th retail store/lumberyard and first on Kauai, July 7 in the former HaIe Kaual in Koloa, Hi. (Tony Obloy, mgr.; Lynn Tamashiro and Macky DeSilva, pro sales)
Stock Building Supply is building a 22,O00-sq. ft. store on 8 acres in Yerington, Nv.-three times the size of a Home Lumber Co. yard it will replace by the end of the year ...
84 Lumber will build a new yard in Hesperia, Ca.
Hadlock Building Supply has begun construction of a new 10,400-sq. ft. equipment rental center across the street from its Port Hadlock, Wa., store, replacing a 900-sq. ft. facility; completion is expected by late September or October
Ace Hardware, Naches, Wa., will be opened in the spring by Brad Christianson, operator of two other Ace stores in the region
Tomasini Rex Ace Hardware and Country Store,Petaluma, Ca., will rebuild after a $1 million fire gutted the 155-year old building June 24; investigators say the fire was caused by a flood lamp or an electrical short in a conjunction box...
True Value Hardware, Yerington, Nv., has broken ground on a
20,000-sq, ft. store to replace its current 6,000-sq. ft. location in the spnng
Lowe's Cos. opened new stores Augusr 4 in Salt Lake City, Ut., and June 30 in Midway, Wa., and is readying for an August 21 unveiling in Lehi, Ut.
Lowe 's expects to open new 117,000-sq. ft. stores with 31,000sq. ft. garden centers late this year in Sierra Vista, Az., and Castle Rock, Co., and a 116,000-sq. ft. store with 31,100-sq. ft. garden center in Turlock, Ca., early next year" ...
Lowe's purchased 12 acres of a former gravel pit outside Monroe, Wa., for $9 million and applied for building permits and a site review to build a 138,684-sq. ft. store with 31,709-sq. ft, garden center in Bonney Lake, Wa. ...
Home Depot opened new stores Iuly 27 on the site of a former Kmart in Inglewood, Ca., and June 15 in Tramonto (Phoenix), Az. ...
Home Depot has begun construction of a 102,000-sq. ft. store in Omak, Wa., to open in February; paid nearly $75 million for a 20-acre site in Playa Vista, Ca., formerly used by the U.S. Postal Service; has broken ground in Roseburg, Or., for an early 2A07 opening, and wants to build a 106,432-sq. ft. store with 36,760sq. ft. garden center in Jackson, Ca.. but is facing strong opposition from residents
Home Depot applied to the planning commission to build a store in Moorpark, Ca.; had its application to build in El Cajon, Ca., rejected by the San Diego Local Agency Formation Commission; wants to renew its lease option on a 10.8-acre site in Auburn, Ca., on which it hopes to build a 130,000-sq. ft. home and garden center, and will start selling advertising on its Web site
Wrorrslrrns/trrurlcurrns
Centex Homes will build a 75,000-sq. ft. truss manufacturing plant with BNSF rail access in Hesperia, Ca.
Riley Creek is reducing production by 50Vo at its stud mill in Moyie Springs, Id., for at least 60 days, beginning July 24 Riley Creek's Denver, Co., distribution center sold more than 50 milllion bd. ft. to 170 customers during its first four months of operation
Boise Cascade Corp., Boise, Id., agreed to sell the Minnesota, Dakota & Western railway in International Falls, Mn., to Watco Cos....
Northwest Specialty Lumber, Valemount, 8.C., was acquired by Valemount Forest Products ...
Ready Mix, Inc. opened a new concrete batch plant in Las Vegas, Nv....
Ainsworth, Vancouver, 8.C., has expanded distribution of its Durastrand flooring to dealers nationwide
BlueLinx has introduced SteelLinx. a full line of metal building products...
HB&G acquired PVC products manufacturer Turnkey Millwork ...
BASF acquired resins manufacttrer Johnson Polyme to become part of its Performance Chemicals division ...
Anniversaries: Truckee-Tahoe Lumber Co., Truckee, Ca.o 75th Kilgore Blackman Building Materials, Salem, Or., 50th ... Waldun Forest Products. Sumas. Wa.,28th ...
Housing starts in June fell 5.87o to a seasonally adjusted annual rate of 1.85 million... single-fam-
(Please turn ta page 47)
briefs
Send us your news! Have a notice of your recent expansion, promotions or other company changes published in the next issue of The Merchant Magazine. Just Fax your news to 949-852-0231 or email to kdebats@building-products.com, (a free service) Aucusr 2006 Tne Mrncrurxr Mnc.c,zrxp 25
Prn0-EUnnn"
Interior fire-retardant treated lumber and plywood.
FtnO-allrl. is a fire-retardant treatment for lumber and plyrvood for interior applications and is recommended for structural applications such as roof sheathing. trusses. rafters. floorjoists, sheathing. load-bearing walls. panition rvalls. shelving. mezznines. and many other interior applications.
ft'l0-rJr|,t. has a proven track record and maintains a National Evaluation Report (NER-457) with span ratings. strength adjustments, and ongoing 3rd party certification to assure quality and performance. Call Hoover at 8O0-TEC-WOOD (832-9663) for all technical questions.
fr'lO-JJttt. has 3rd party kiln drying monitoring of the redrying process and Underwriters Lab Follow-Up Service to assure conformance and performance as required by building codes for FRTW.
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Listings are often submitted months in advonce. Alwav verifi' dates and locations x'ith sponsor beJore making plans to attend.
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Southern California Home & Garden Show - Aug. 12-20, Anaheim Convention Center. Anaheim. Ca.: (800) 442-7469.
Cowichan Valley Hoo-Hoo Club - Aug. 17, barbeque. Chemainus Gardens. Chemainus. B.C.: (250) 746-1515.
Orgill, Inc. - Aug. 17.20. market. Chicago. Il.: (901) 948-3381.
Home Remodeling & Decorating Show - Aug. lE-20, Davis Conference Center. Layton. Ut.: (801) 571-9012.
International Woodworking Fair - Aug. 23-26, Atlanta. Ga.: (,104) 693-8333.
Lumber Association of California & Nevada - Aug.24-26. surnmer board meeting. Doubletree Hotel. Orange. Ca.: (916) 369-750 l.
Black Bart Hoo-Hoo Club - Aug. 25, annual trapshoot. Harwood Products Mill. Branscombe. Ca.: (1Oi) 462-37N.
Old Time Lumbermans BBQ - Aug. 26. Clotilde Merlo Park. Stirling City. Ca.: (541) 937 -2468.
Albuquerque Home Remodeling & Furnishings Show - Aug. 26-27,Manuel Lujan Exhibit Complex. Albuquerque. N.M.: (877) 237 -3419.
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BC Wood - Sept. 7-9, global buyers mission. Whistler. B.C.: (604) 882-7r00.
Door & Hardware Institute - SepL ll-16, annual conference & expo. San Diego Convention Center. San Diego. Ca.: (703) 222-2010.
American Architectural Manufacturers Association - Sept. 12-13, western region fall meeting. Hilton Seattle Airport Hotel. Seanle. Wa.: (847) 303-5664.
True Value Co. - Sept. 12-15, fall market, Las Vegas Convention Center. Las Vegas. Nv.: (773) 695-5529.
Mountain States Lumber & Building Material Dealers Association - Sept. 15, Western Slope golf tournament. Rifle Creek Golf Course. Rifle. Co.: (800) 365-0919.
Home Remodeling & Decorating Show - Sept. 15-17, Basin Recreation Center. Park City. Ut.r (801) 571-9012
Jensen Distribution Services - SepL 15-17, fall market. Spokane Convention Center. Spokane. Wa.: (509) 624-1321.
Los Angeles Hardwood Lumberman's Club - SepL 16. Day at Disneyland. Anaheim Ca.: (323) 723-9856.
Material Handling Industry of America - SepL 1G20, annual membership meeting. Hyatt Regency at Gainey Ranch. Scottsdale. Az.: (704) 676- I 190.
International Garden & Leisure Exhibition - Sept. l7-19, Birmingham. England: (20 1 ) 659{1 34.
American Wood Preservers' Association - Sept. 17-21, fall technical committee meeting. Hyatt Regency Crown Center. Kansas City. Mo.l (800) 356-19'14.
National Glass Association - SepL 19-21, GlassBuild America. Las Vegas. Nv.: (703) 44248m.
Lumber Association of California & Nevada - SepL 22-A.2nd Growth summer conference. Harrah's Rincon Casino & Resort. San Diego. Ca.: (916) 369-7501.
The Forest Foundation - Sept. 22.6th annual golf classic. Ridge Golf Course. Auburn. Ca.: (866) 241-8733.
Hoo-Hoo International - Sept. 23-26, annual convention. Hot Springs. Ar.: (800) 979-9950.
National Hardwood Lumber Association - Sept 27-30, annual convention. San Antonio Marriott Rivercenter. San Antonio. Tx.: (800) 9334318.
West Coast Green - SepL 27-30. Bill Graham Civic Auditorium. San Francisco. Ca.: (800) 419-1282.
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qtion news
Mountain States Lumber & Building Material Dealers Association plans its Western Slope golf tournament for Sept. 15 at the Rifle Creek Golf Course. Rifle. Co.
"Always Changing to Remain the Same" is the theme of MSLBMDA's annual fall conference and I l5th anniversary celebration Oct. 12-14 at the Beaver Run Resort, Breckenridge, Co. Greg Brooks will discuss Home Depot's entry into the pro dealer market in "Last Man Standing: Competing in a Megaplayer Market." Maureen McIntyre, green building specialist and former builder, will address "Green Goes Mainstream: How to Profit in the Green Building Market?"
Other highlights include roundtable sessions, a networking lunch, yard tour of Bighorn Building Materials in Silverthorne, Co., awards banquet, and anniversary celebration.
Western Building Material Association holds its annual convention Nov.8-ll at the Red Lion. Seattle. Wa.
Lumber Association of California & Nevada's 2nd Growth group celebrates its 30th year with its annual summer conference and golf tournament Sept. 22-23 at Harrah's Rincon Casino & Resort, Valley Center, Ca.
Speakers include Sensible Environmentalist Dr. Patrick Moore, on "Green Spirit: Trees Are the Answer," and Dr. Lynn Michaelis, director of markets and economic research for ilevel by Weyerhaeuser. A cocktail reception on the last night will be followed by dinner and entertainment by comedian Frank King.
LACN's lOth annual convention is Nov. 9-l I at the Hyatt Grand Champions Resort, Indian Wells, Ca. High-
lights are exhibits, contest giveaways, and a silent auction to raise money for the political action committee.
Western Hardwood Association elected a new slate of officers at its annual meeting June 25-28 at the Mirage Hotel, Las Vegas, Nev.
President is Bill Woodfin, Columbia Basis Hardwoods LlClKinzua Resources, Pilot Rock, Or.; v.p. Jeff Nuss, GreenWood Resources, Portland, Or.; treasurer Darrin Hastings, Emerson Hardwood, Portland, and secretar5l/manager Dave Sweitzer.
New board members are Dale Alexander, Alexander Lumber Mill, Chehalis, Wa., and Gevin Brown, Red Cloud Wood Products LLC. Powell Butte, Or.
Past president Jim Adamek, Rose City Wood Products, Broadbent, Or., received the Man of the Year Award for his dedicated leadership and launch of an alder seedlings program.
Asphalt Rooling Manufacturers Association has reformatted and redesigned its Web site (www.asphaltroofing.org) for easier navigation, adding "latest headlines" and links to memhrs, manufacturen and suppliers.
Redwood .Westem Red Cedar
Clear K/D Douglas Fir
Redwood Fingerl'oint
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Fontana, CAfficeandMill l3(X
Avenue, Fontana, CA 92337
O'C.onrcr
681-4707. Fax (951) 681-3566 E-mail sales@anfinson.com Redlands, C.{ Offi cn: Nelsn Semboch (909) 815-289 San Diego, CA Office bb tuxter (619) 460-5017
At Swanson Group, we plant more than a million seedlings a year. By nurturing and renewing our forests, we make sure our customers have a ready supply of framing lumber, studs and ply'wood.
We also take pride in exceeding the requirements of the Oregon Forest Practices Act, which is the most stdngent state forestry code in the country.
We're growrng nature's building material. And, we will be lor generations to come.
Ask your supplier about Swanson products.
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Lumber: (54I) 832.1222 (541) 832.1642 (541) 832.1241
Plywood: (541) 832.1175 (541) 832.1254
Studs: (541) 832.IL45 (541) 832.1194
www. swansongrou pr nc. com
Aueusr 2006 Tnn Mnncuaxt Mlclzrxn 29
As Pnlco Turns Around, C.e.o. Steps Down
Now firmly on the road to recovery, Pelco has replaced its head turnaround specialist with a more product-focused executive.
Robert Manne has resigned after five years as president and c.e.o. of Pacific Lumber Co., although he will be available as a consultant for one year. His replacement is George O'Brien. a former executive in International Paper's forest products division.
"I am confident that George will add to the long and proud traditions of the Pacific Lumber Co.." said owner
Charles Hurwitz. "He successfully ran IP's forest products business, rvhich included one of the largest timber operations in the rvorld and a major rvood products business."
The change came less than a rveek after Pelco and its subsidiary Scotia Pacific sold 2.200 acres for $l I million to the same Colorado group that bought some 3,600 acres for $7.4 million in June. "It's all part of one big strategy," said Manne of the sales. "We're refocusing toward being a redwood forest product company."
Manne also oversarv a refinancing
deal that rvill pay off $70 million in debt and fund capital improvements such as completion of a nerv sarvmill and expansion of its power plant in Scotia. "We're about to turn another page." said Manne. "We norv have more money to rebuild things and get this back on track."
"lt rvasn't easy." said Manne of the last five years. "We've had to dorvnsize. and oftentimes you have to dorvnsize so you can grow."
Of the company's many battles rvith environmentalists and local officials. Manne said that "rvhen you're ahvays being attacked. it makes things difficult. I think the legacy of the company is to persevere."
Capital Expands Denver DC
Capital Lumber has leased 8.6 additional acres adjacent to its Denver. Co.. distribution yard and added rail service to accommodate the growth.
The facility now encompasses 16.6 paved acres rvith a 36.000-sq. ft. rvarehouse. supplying redrvood. spruce. fir. pine, composite lumber. engineered rvood and other specialty items to Colorado. Wyoming. Kansas and Nebraska.
Ecoterrorists Plead Guilty
Three more people have pleaded guilty to being part of the Earth Liberation Front. an ecoterrorist group that caused more than $20 million in damage in several western states from 1996 to 2001.
Chelsea Gerlach. 29. a disc jockey in Portland.Or.. and girlfriend of another defendant. cried rvhile reading an apology in court. "I realized years ago this rvas not an effective or appropriate way to affect positive change." she said in court. "l norv knorv it is better to create than destroy. and better to plant gardens than to burn dorvn buildings."
Stanislaus Meyerhoff. 29. rvas in high school in Eugene. Or.. rvith Gerlach and recently attended college in Virginia. Suzanne Savoie. 29. had been rvorking at a group home for the developmentally disabled in Ashland. Or. Both Meyerhoff and Savoie admitted setting fire to a tree farm and Superior Lumber Co., Glendale. Or.. in 2001.
Prosecutors recommended prison sentences of | 5 years for Meyerhoff. l0 for Gerlach. and five for Savoiervho have agreed to cooperate with the investigation.
,, i. ,,::t:::tr',' ittt, r,i l;1" I ,:i.,.. t ti.,lt 1,.';:'.11,it it."tit' \\ lt1 ir i " .-,', I , . i,,r it,,:t Customer Service 800-545-0365 [ohns \farlillc
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Gold Label studs are manufactured to the highest levels of quality and consistency. Our state-of-the-art cutting technology ensures accuracy down to 111000 mm. Every single 2x4 and 2x6 is machine-vision inspected to Caffall Bros. Gold Label standards before it leaves our mill. No need to cull through the pile on the job site - just grab 'em and go. Framing crews can work faster, and walls will be truer from the start.
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Murphy Moves To Rebuild
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Fire Levels Colville Sawmill
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Canada Signs Softwood Deal
On August I, the U.S. and Canada signed a preliminary deal to end the softwood lumber trade dispute, even as final details were being hammered out while officials attended World Trade Organization talks in Geneva.
The seven-year deal, expected to take effect October l, reportedly does not impose a specific cap on Canadian softwood imports. Instead, Canada agreed to levy taxes on exports to the U.S. if the price of lumber drops beneath a certain level.
In exchange, the U.S. promised to return to Canadian manufacturers $4 billion of the estimated $5 billion in tariffs collected to date. Some of the remainder will go to a coalition of U.S. lumber manufacturers.
The U.S. hopes the deal will rvork to prevent Canada's share of the U.S. softwood lumber market from exceeding the current level of 347o.
The deal still must be ratified by the Canadian Parliament. rvhich resumes September 18. No such ratification is needed by the U.S. Congress.
Ace Opening In Salem
Ace Hardware will open this fall in a remodeled buildins in Salem. Or.
"You're going to be able to rvalk into our front door and get around much easier." said Matt Haddad. store manager and a partner in the business. He plans to offer customers a smaller. easier to shop alternative to big-box. home improvement centers.
The nerv location rvill be one of Ace's "Vision 21" stores. an updated version of the mom-and-pop stores the chain is knorvn for. Planned are 20,000 sq. ft. for hardware, a 6,000-sq. ft. garden center, and 3.000 sq. ft. for additional merchandise.
Swanson Unites Stud Mills
The Srvanson Group. Glendale. Or.. has consolidated its two stud mills into a nerv subsidiary. Superior Studs LLC. based in Roseburg, Or.
The mills-previously knorvn as Sun Studs. Roseburg. and Glide Lumber LLC. Glide. Or.-are located in the same area and combined have 200 employees and total capacity of 350 million bd. ft.
In conjunction rvith the move, the Glide mill discontinued one shift. reducing production by 75 million ft. Srvanson Group's sales division. Swanson Sales. will continue representing the mills.
APA Launches Job Site
The Engineered Wood Association recently launched the APA Career Center. a nerv Web site-rvrvw.aparvood.org/jobs-that allorvs users to explore career opportunities in the rvood industry.
"The career center was created to provide a simple tool for users to search for job opportunities in the rvood industry. as rvell as for employers to post job listings and expand their pool of talented candidates," said APA Web coordinator LaDauna Wilson.
A full range of positions is offered on the site. including mill machinery operators. business management team members. engineers. scientists. marketin-e experts. support staff. and many others. A 30-day job posting costs $95. Member companies of APA and the En_eineered Wood Technology Association can post openings for a reduced $45 rate.
For students and others interested in the industry. the site provides links to colleges and universities in North America that offer programs related to forestry. plus sites that deal rvith related science and technology. and business practices for rvood products.
34 Tnr MBncHaNr MacazrNn Aue usr 2006
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Make proiecr bloom by rootin poor communic,
By Sue Dyer
If,/HEN project teams were asked.
Y V "from your experience. what is it that makes one project succeed and another fail?" more than 95Vo of team members said that good communication was the reason for their success and poor communication was the reason for their failures. Clearly, corrmunication is the key to team success.
What a team often believes to be a "communication" issue is actually a symptom of the real problem-or root cause. When a team identifies their problem as one of poor communication, and then works to try and resolve the issue, they may find that significant improvement cannot be made. Only by understanding the root cause
can you effectively work to solve the underlying issue.
Over time, patterns emerge. Seven different root causes for team failure have been identified for which project teams misidentified poor communication as their issue. Let's look at each of these root causes in more detail to see if you identify any that might be affecting your team and to learn what you might do to overcome them.
Root Cause I Fear
Fear makes team members feel the need to protect their own interests. When we feel the need to protect, we certainly are not going to be open, therefore communication is going to
be stifled. Worse yet, our communication is likely to be an argument about why rve are right and others are wrong. ktter writing on positions and inability to solve even simple problems is the result.
Tip Trust and Fear Cannot Coexist
To overcome fear you must work to develop trust among the team members. Trust develops when you do what you say you are going to doand by doing your part to help the team succeed. Teams are interdependent. No one succeeds unless everyone pulls together. Trust erodes when someone feels that they are being treated "unfairly." So always talk about what is fair. Then, work to find a way to resolve issues that is fair to everyone involved.
Root Cause 2 Misaligned Expectations
When the team members each have a different expectation on how things are supposed to work, you have misaligned expectations. Most often it is over roles. responsibilities and authority. With misaligned expectations. no matter how hard each side tries, they
(Please rurn to page 381
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Poor Com
(Continued from page 36)
just can't seem to get together. The team may be "communicating" but understanding is not happening.
Tip oraw a picture
If a picture is worth a thousand words. why not draw a picture of how your team is organized? Who is doing what, how do people fit into the process? What is their role? Who has the authority to make which decisions? What is the decision making process? By drawing a picture and allowing team members to ask questions, you will begin to align expectations by agreeing on how things are supposed to (or need to) work. Doing this exercise should make it very clear where you have misaligned expectations, or misunderstanding, on roles, responsibilities and authority. Then, you can work to come to agreement.
Root Cause 3 Confusion
Where there's confusion, chaos will break out. Again, this can be over roles, responsibilities or processes. When people aren't sure what they are supposed to do, not only does the team
lose productivity, there is chaos as people move around trying to figure out how things are supposed to work. This is true at all levels of a project. If a decision is made but no one understands how it is to be implemented. you end up rvith different people implementing different solutions-leading to chaos and what appears to be poor communication.
Tip Work to become a trusted leader
For a team to succeed. someone must be the leader. I see many teams without a clear leader and the teams seem to lack direction and clarity. People vie for power and position, and that never leads to success. Instead work to become a trusted leader. A leader by definition is someone who has followers. And follorving is 1007o voluntary. A trusted leader is someone who people follow because they trust him or her to lead the team to success. When people trust the leader, they feel they have a choice to be a part of the team. And the leader can offer clear direction, problem solving and decision making.
Root Cause 4 Loss of Momentum
When everyone is not in the boat, facing the same direction. and rorving torvard success, the project loses momentum. The more frustration, the more lost momentum. Frustration arises rvhen the team goes forward but keeps getting pulled back. Soon the project is behind schedule and communication switches to finger pointing. further decreasing momentum.
Tip Resolve issues quickly
Teams start out and gain momentum over time. When problems and issues arise it causes a loss of momentum. Horvever. if the problem or issue is resolved quickly. the momentum is only slightly diminished and the team continues to move fonvard and grow.
It is imperative that you have a clear process for quickly resolving issues. This process must be knorvn by all and used. One such process is to agree to disagree on an issue and then empower a new set of people to look at the issue so they can offer their ideas for resolution. Give these nerv people the porver to decide Then move on. Indecision is your enemy.
(Please turn to page 45)
Performance you can measure.
occur as solid sawn lunr ber dries - twisting, splitting, checking, crowning and warping - are greatly reduced. And pound for pound, Gang.l-am LVL has more load carrying capacity than solid sawn lumber. The result: a building material that is more reliable, more useable and highergerforming than tra ditional lumber. Plus, unlike anything available with traditional lumber, Gangtam LVL is backed by LPs limited liletime wananty. For more information on LP Gang-Lam LVL, including component design review services for your designs using LP Engineered Wood Products, con tact 1.8fi).999.9105 or visit the LP web site at wvw.lpcorp.com.
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LP's Gang-Lam laminated veneer lumber is a vast improvement over solid wood beams. Problems that nafurally
LP is a tademark ol Lousana+acdrc Corporaton. O 2002 LoursranaPacilrc Corporatm. Al flghts reseryed. Details suqect to change wrthd rctce. 38 Tnn MenculNr M,lcnztxn Aucusr 2006
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LUMBER Assn. ol Southern California's 2nd Growth group met July 13 in Anaheim, Ca.: (1) Banett Burt, Ken Dunham, Jim Nicodemus, Rich Geary, (2) Grant Pearsall, Jermaine Burton, Bret Marchael, Adam Sheruvood. (3) Frank Youngman, Scott Fisher. (4) Wendi Felts, Melanie Hindi, Joy Fronte, Derek Brach. (5) Wayne Crutchtield, Renee LaBock. (6) Bruce Kelly, Nancy Shaw. (7) Mike Carey, Mark Ganahl, Pete Ganahl, Rex Klopfer. (8) Greg
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Stout, Bev Can. (9) Victor Fresca. Troy Staufenbeil. Craig Lake. JetJ Henon. (10) Bill Ferguson, Janeece Lowder. Mike Shumaker. Gerry Perez. (11) Leah Hildreth. Erica 0liver. Jetf Henson. Graziella Terranova. Rick Beckwith. (12) John Holmes. Beth Valenzuela. Chris Huntington. Glenn Floras. (13) Jack Butler. John Allen. (14) Shawn Knight. Laurel Miller. Ryan Mitchell. (15) William Wona, Mario Bacca. Kevin McOabe.
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WHOLESALER Parr Lumber, Chino, Ca., held its annual golf tournament June 30 at the Tustin Ranch Golf Club, Tustin, Ca. (1) Jetf Stoll, Jerry Long, Tom Scott. (2) Pete Panella, Mike Davis, Shaun Flanagan, Lynn Ladenes. (3) Peter Ulloa, Carlos Smith. (4) Tom Miles,
Pam Winters, Gregg Brunette. (5) Tom Dowling, Janet Pimentel, Dominic Uamas, Rick Porter. (6) Joe DeRoest, Hank Homsveld. (7) Oscar Portillo, Robert Landeros, George Parden. (8) Jim Kaiser, Pat Bennett, Kirk Kreaner. (9) Richard Roy, David Palmer. (10) Jaime Valdovino Sr., Marco Acevedo, Jaime ValdoMno Jr.
I (11) Gorden Weins, Dave Surch. I (12) Pat Hawthorne, Bruce Keith,Bobby Byrd. (13) Dennis Ferguson, David Espinosa, Scoft Flanagan, Mike Jezak. (14) Robert Williams, Mark O'&ien. (15) Mark Zucker, Scott Pease. (16) Sergio Valenzuela, Louis Guttierez, Jorge Valenzuela, Alex Valenzuela. (17) Mike Parrella. (18) Earl & Sandy Robbins, Steve Batick.
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42 Tun MnncH,lxr Mecazrnn AuGUsr 2006
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Root Cause 5 Dissatisfaction
Research shows that when project teams look forward to going to their jobs (the level of job satisfaction is high), the project is highly likely to be on time and on budget. When teams dread going to work. the project is in deep trouble. When a project is not fun to be on and a sense of dread appears, communication between team members will be strained at best.
Tip suild in fun
Teams that have "fun" perform better. And you can build in the fun. It is important to take time to laugh and enjoy each other. I have seen teams that play golf, have barbecues, share a joke at the start of each meeting, and learn to fish together. These were top performing teams. So monitor your team's level of fun and work to ensure that your team is having fun together.
Root Cause 6 Lack of Commitment
When people aren't really committed to the success of your project you have "slack," like slack in a rope. You don't have a strong team focused on what it will take to succeed.
Inadequate resources can also cause slack. The team loses faith that they can achieve the project goals. Lack of communication is usually the result.
Tip Manage the level of stress
Some people are just along for the ride and are not really committed to the success of your project. This causes enormous stress on the other team members. Sometimes you can't do much to get rid of the lack of commitment, but you can monitor and manage the level of stress that the team encounters. Teams come together to accomplish something. There need to be celebrations along the way (perhaps at each milestone) of accomplishment.
Root Cause 2 Unconscious lncompetence
Inexperienced staff can face a very steep learning curve. Even one inexperienced person in a key role can cause havoc on your project. They just don't know what they don't know, so they focus on what is available to them: the specifications, contract, and drawings. They must learn how to resolve specific project problems as they occur. Often documentation becomes the
focus instead ofproblem solving.
Tip Se open to mentortng
Both experienced and inexperienced team members must be open to the possibility of sharing knowledge. Having a mentor can shorten the learning curve for new hires by decades. Too often new people are sent to do the grunt work or sent into a project like lambs to the slaughter. These are not effective ways to deal with people who need to learn. For those of you who are new, accept that others who have been around for some time have seen a few more things than you have. You don't need to know
everything. Your job is to learn.
By knowing the root cause of Your communication problems you can vastly improve your chance for team success. The best way to uncover communication problems and their root cause is by conducting a monthly measurement on how well the team is communicating and working together.
- Sue Dyer is president of OrgMetrics, author of Partner Your Project, and cre' ator of the Construction Scorecard Program. She can be reached at (925) 449-8300 or via www.constructionscorecard.com.
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Poor Communication
Aueusr 2006 Tun MnnculNr MAGAZINE 45
Richard Chapman has retired as national advertising director of Simpson Strong-Tie, Pleasanton, Ca.
Kevin Triphahn is new to the outside sales team at Braided Accents and Mountain Moulding & Millwork, Rathdrum,Id.
Jim Sargent has retired as mgr. of distribution accounts after nine years with The Collins Cos., Portland, Or., and 39 years in the industry.
Lara Stinger has taken over moulding sales at Medford Moulding Co., White City, Or., from Greg Applen, who will now focus on stiles and rails from a new laminating line.
Matt Yates has been promoted to Pacific Northwest regional mgr. for Capital Lumber, Phoenix, Az. C.J. Sigler is a new account mgr. in Healdsburg, Ca.
Phil Osbourne has retired as operations mgr. after 27 years rvith Taiga Building Products, Rocklin. Ca.
Brent Stinnett, ex-Plum Creek Timber Co., has been named v.p.resource management for Potlatch Corp., Spokane, Wa., replacing John Olson, who has retired.
Mark Goss, ex-Bluelinx, is the nerv laminated decking product sales mgr. at Filler King, Homedale, Id.
Martin A. White. c.e.o.. MDU Resources Group, has been elected to the board of directors at Plum Creek Timber Co., Seattle. Wa.
Mike Maehara is now handling import and export sales at Cedarsource Mfg. Co., Portland, Or.
Bob Shroeder has joined Pacific Woodtech, Burlington, Wa.. as v.p. -manufacturing operat ions. Mike St. John is the new v.p.sales and marketins.
Phil Brune, ex-L-P. has joined AllCoast Forest Products, Roseville. Ca.. as a builder specialist.
Frank de la Torre rvas promoted to national sales mgr. for Rapid Rack Industries. Cily of Industry, Ca.
Chuck Frerichs has been named store mgr. of 84 Lumber Co.. Chandler. Az.
Tom Taylor, executive v.p.-merchandising and marketing, Home Depot, rvill leave the company at the end of the year.
Frank de la Torre has been prcmoted to national sales mgr.-industrial division for Rapid Rack Industries. Inc., City of Industry. Ca.
Sue Magari. Pass & Seymour/Legrand. was promoted to v.p. of human resources for North America operations.
Cheryl A. Bachelder has been appointed to the True Value Co. board of directors.
Wholesale Industrial ,t' Lumber o Pine o Plywood o Mouldings o Hardwood Lumber REELSHffiBB GUSTOM l32l N. Kraemer Blvd. (Box 879), Anaheim, Ca. 92806 (714) 632-1999. (800) 675-REEL o Fax 714-630-3190 3518 Chicago Ave., Riverside, Ca.92507 . (909) 78f -0564 ReeI Lumber Seruice and Regal Custom Millwork are afftliated companies / ,*7 \,www.reellumber.com REGAL MILLWORK 301 E. Santa Ana St., Anaheim. Ca. 92805 (714) 632-2488 r Fax 714-776-1673 Srecialistsi" Hardwood Milling o Oliver Straitoplaner o Straight Line & Multiple Rips o Stickers . Newman Straight Knife Planer TnB MencuaNr Maclzrr.lp Aucusr 2006
Daniel B. Starr has been named v.p. of human resources and general counsel for Do it Best Corp., Fort Wayne, In. Kim Gonzalez has been promoted to communications mgr.
Juanita D. Duggan will become president and c.e.o. of the American Forest &. Paper Association, Washington, D.C., when W. Henson Moore retires in October.
Marcia Hannah, v.p. of marketing, and Rudy Lee, v.p. of strategic marketing, have retired from CertainTeed Corp., each after more than 30 years with the company's Roofing Products Group.
James T. Pendley, ex-Black & Decker, has joined Cooper Industries, in the newly created position of chief marketing officer.
Craig R. Stifller, ex-Industrial Applications, has been named chief operating officer of Homasote Co.
J.D. Saunders, v.p., Economy Lumber, Campbell, Ca., and his wife. Shannon. welcomed new daughter Annie Paige May 26.
Mark Downe and Bill Dupp have been hired as marketing consultants to increase sales volume at Mungus-Fungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.
llews Briefs
(Continued from page 25 )
ily starts slipped 6.5Vo to a 1.486million pace regionally, starts were down lO.2Vo in the West permits slipped 4.37o
ACH Foam Technologies, Denver, Co., has acquired Allied Foam Products. Gainesville, Ga.
Eagle Roofing Products, Rialto, Ca., has begun construction of a 228,000-sq. ft. concrete roof tile plant in Central Florida ...
Aztx trimboards can now be painted in dark colors from Sherwin-Williams' Supe rPaint exterior paints with VinylSafe technoTogy that is warranted for 25 years
Werner Ladder Co. filed for Chapter l1 bankruptcy protection, but intends to continue normal operations.
Conrad Adds DC In ldaho
Conrad Forest Products, North Bend, Or., has opened its first distribution center in Idaho.
Conrad purchased the Craigmont, Id., site in May and began operations in mid-July, distributing lumber to Idaho and western Washington. The company has treating plants in Arbuckle. Ca.. and Rainier, Or., but has no plans to treat at the new location.
Until 2002, the site was home to a sawmill, opened by Channel Lumber in 1958 and sold in 1997 to U.S. Timber Co.
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Depot Pledges Bucks To Better Service
Home Depot has set aside $30 million to reward employees and stores that live up to the company's motto of "You Can Do It. We Can Help."
"This is about providing excellent customer service," said Jose Lopez, senior v.p. and chief customer officer, who designed the new program.
Selected store employees will get up to $1,000 monthly and $10,000 quarterly, while selected stores will receive up to $25,000 to use for individual bonuses or an employee celebration. Selections will be based on a threetier measure that includes customer feedback as well as peer and manage-
ment reviews. The company will be looking for employees and stores that are rated 9 or l0 on a scale of l0 for customer service. those stores and employees who shorv the most improvement. and those that are able to maintain a high level of customer service on a regular basis. said Lopz.
"We rvant to ensure that we're sending out a strong message that rve are working very diligently to reinvigorate our culture of service." Lopez said. "We're after customer loyalty. and overall satisfaction translates into loyalty."
Horvever. industry experts question rvhether the program will rvork. According to Harry Friedman. founder of Friedman Group retail consultants. the plan is too subjective. "This is not going to solve a thing," he said. "The problem is that the operation is set up such that sales associates get in more trouble from not remerchandising the shelves. than they would for not going that extra mile with the customer."
"Spending $l0O million wouldn't solve Home Depot's customer service problem." said retail consultant George Whalin. "Depot is trying to keep dorvn costs by not paying people much money and not scheduling enough of them," he said.
The key to better customer service. he said is to "hire people who have an interest in the business and genuinely want to help people-and then you have to hire enough of them."
Instructions: Fill in the grid so that every row, every column, and every 3x3 box contains the numbers 1 through 9 once. Therefore, each number in the solution will be unique in each of three'directions.' The solution is on page 67
He also believes that a better approach is to base rewards on standards such as sales. rvhich can be easily measured. "lf you train people horv to sell table saws and sales of table saws go up. then the people rvho work in that department should get a bonus," he said. "ln recent years. Depot has spent very little educating its employees."
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Developing tomorro leaders
Plenty. The ideas we offer here are what you might call bigpicture ideas. That is, they focus on creating a climate in which the notion of leadership excellence can flourish.
One of the most important things you can do is create an environment in which young people come to embrace the concept that being a leader is a desirable goal. That may sound silly. You may be saying, "Of course being a leader is a good thing!"
However, how many times have you heard people in leadership roles disparage their positions? probably fairly often. "I don't know how they talked me into this," they lament. "I never have time for anything else." In some family business cultures, leadership is avoided, not aspired toa burden that an unlucky family member gets stuck with. This view may reduce conflict among otherwise competitive siblings. But on the whole, such an atmosphere is undesirable.
By Craig E. and Otis W. Arnoff. Ph.D. Baskin. Ph.D.
To assure the emergence of future leaders. you must have young people rvho aspire to leadership. That requires a culrure in rvhich leadership is
appreciated and honored. You go a long rvay torvard building that kind of environment rvhen you acknorvledge and praise the qualities that make different people in your family effective leaders. You can help next-generation family members. from the time they are young children. understand rvhat leadership is all about.
You can help them see rhat being a leader rvill enable them to use their gifts and talents to contribute to the world around them and rvill also bring many rervards-perhaps rvealth and prestige but. more important. the joy and satisfaction that comes rvith helping others or building an enterprise.
It is important to instill in younger people the knorvledge that leadership begins with the recognition of the opportunity to provide leadership. Make sure they understand that they need to keep their eyes open and take responsibility. While you can be helpful, the rvork of preparation is up to them.
It's also essential that once they identify the opportunities, they ask not "What do I rvant to accomplish for myself?" but "What do I rvanr to accomplish for all?" By consistently sharing that message and observing young people's behavior and giving feedback, you can keep them focused on the principle that effective family business leadership aims to accomplish rvhat is best for the family and the business.
Offer development opportunities
Once you have created the proper climate. you can turn your attention to the development of leadership itself. The more that young people get the chance to try out some leadership skills, the more excited about leading they rvill become. As you rvork rvith them. emphasize the fact that there are many leadership roles to which they can aspire. They may not be the top overseer and. in fact. they may ultimately be happier in a different leadership position. Whatever they do as leaders. they can make an important contribution.
Here are some ways to involve younger family members in the practice of effective leadership:
_ ,. Give them the opportunity to develop their skills by delegating small matters to them. You can begin as soon as they are young teenagers. or even earlier, and continue providing them rvith more difficult leadenhip challenges as
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they grow into adulthood. Put them in leadership situations where, if they fail, they can learn without being embarrassed and turned off. Their assignments should also helP them discover their growth capabilities and that they can come to informed decisions about how much and in what areas they want to lead.
. Encourage young people to assume leadership positions at school and in community organizations. Youth organizations, sports, and other extra-curricular activities offer superb opportunities for practicing and developing leadership. High school and college students can edit the campus newspaper, direct plays, lead a choir, or be captain of the debate team.
. Provide special leadership learning opportunities within the business and the family. Some business-owning families create "junior boards" or "shadow boards" where older teenagers are allowed to observe and to interact with shareholders and others who are making decisions about the business. Or they might be brought into the deliberations of the family council so they can learn and contribute even before they're expected to take over responsibility.
. Help them set goals for themselves and others. They'll need to establish educational goals, career goals, and leadership goals. And if they're aiming to be leaders, they will need to learn how to set goals for the organizations they lead and for individual followers. Use your experience to show how goal setting is done and encourage them to practice setting goals for others in their school or community organizations. Look for leadership-education opportunities suited to their needs. Many universities have family business centers and offer educational programs tailored especially for members of business families. Another source of leadership training might be your industry or trade association. Many of their members are family businesses and these associations want to see those members succeed into future generations.
Practice what you preach
Without a doubt. the most imPortant contribution you can make to the leadership development of your sons, daughters, nieces, nephews, and grandchildren is to be an exemplary leader yourself. When young people
see in you the qualities of effective leadership, that will do more to teach and inspire them than you can imagine. They will learn from you the need to adapt their leadership style to the situation. They will see by your example what true delegation is. They will begin to recognize opportunities for leadership and understand that it's up to them to seize those opportunities.
There's another way you can contribute to their learning process-one we have not yet mentioned. If you are the c.e.o., don't try to solve all the company's problems before the kids take over. You can do the next generation a favor by leaving them with a challenge. Hopefully, they'll deal with it successfully and that will give them a boost in credibility and provide them with a tremendous headstart in instituting their own leadershiP.
-Craig E. Aronoff and Otis W. Baskin are principals with Tlrc Family Business Consulting Group, Marietta, Ga.; (800) 551-0633' Dr. AronoJf can be contacted at aronrlf@efamily' business.t'om, und Dr. Baskin at baskin@efam' il-tbusiness.com.
Reprinted y)ith permission .from Famil-,Business Advisor, a copyrighted publication oJ Family Enterprise Publislrcrs. No portion oJ this article may be reproduced without permission of Fumily Enterprise Puhlishers.
Aueusr 2006 Tnn MsncHaNr Mnclzrup 51
Thicker Millwork
At I-114" thick, AzEx to Mill boards reportedly make it easier to laminate several boards tosether to create thicker items such as-rvindorv sills.
half-round shingles, and double 9" rough-split shingles.
Water-Resistant MDF Boards
UltraStock MR from TempleInland is an interior grade medlum density fiberboard intended for applications rvhere moist conditions exist. The product is made with moisture-resistant resins, and is reportedly ideal for kitchen and bathroom sink
Lights Out
Ease-Out from Alden is desiened to extract broken light bulbs safel!. The device is constructed rvith an insulator material to reduce daneer of
ATM also provides a deeper shadow line on some of the newer sidinss. such as architectural stone and fib=er cement.
Available in 9"x18' boards and 48"x96" sheets, it can be used on all non-load bearing exterior trim areas.
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lmpressive Cedar Siding
Cedar Impressions polymer siding from CertainTeed has added eieht new colors: red, buckskin, cypre*ss, flagstone, ivy green, Pacific blue,
bases, dishwasher enclosures. and fastening strips between cabinets and solid-surface countertops.
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Tote Those Tools
Tool totes from Klein Tools are designed to withstand wear and tear on the jobsite.
Drain holes in the molded bottom prevent water retention that can cause mold and mildew. A wide polypropylene handle has a comfortable leather wrap, and a padded shoulder strap allorvs for hands-free mobility.
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electric shock and a safety shield to avoid cut fingers. One model can extract standard bulbs: the other extracts candelabra bulbs.
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Micro Treated Wood
Universal Forest Products now offers ProWood Micro. lumber treated rvith a rvaterborne preservative to protect against decay and insects.
sable brown. and sandstone beise.
Molded from real cedar sh'ineles. the product offers the textured toot of real wood without the maintenance.
Four classic styles are offered in a low-gloss finish: double 7" and triple 5" Perfection shingles, double 6-ll4"
Micronizing the copper preservative reduces corrosion of fasteners. making the lumber ideal for a wide range of outdoor uses.
The product is available in natural rvood-tone colors called Microshades. rvhich provide more consistent coloring and a more natural appearance than manual staining.
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Chop Scrap In A Snap
Su'ecd Machincrv has added a nrore economical model to its lir.re of scrap choppcrs.
self-hclp Internct portal that bisTrack clienls can brancl as thcir orvn. It alsil alkrrvs users to shat'e infbrrnation and conduct busit"tcss ri ith suppliers. cus tomers. and othet' business partllcrs throughout the supply cl.rarn.
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Visionary Vinyl Fencing
Carnbium vinyl fencing lronr
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Thc Model 300 Bandit scrap chopper f'eaturcs a l/2-hp lrotor to cotlvert plastic banding and steel strapping up to 3/4" into 2-l14" picces for easy disposal or rccycling.
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Tracking The Web
Web Track is an c-busincss add-on for Progressive Solutions' bisTrack softrvarc for lumber ancl builcling rnatcrials dcalers and distributor. The product provides a secure.
Thc completc vinyl fencc syste lll rcportedly has thc lcxrk ancl tcxture ttf rcal rvoocl. The cxtrudecl parts havc a patentecl Glide-l-ock that locks the traditional tongue-and-lloove pickcts togetlier fol strcngth. perfortnance.
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PIaust (ot1td( t (,S0(/l -l-18--lJ-t-5
Aluminum With Beauty
Anrerican Fcncc Factorl, makcs aluminum fcncc. columlts. posts. f inials. handrails alld gates that are porvcler coatccl fi)f lollg-tcl"m bcauty.
Available in nrattc. gloss or hi.lh gloss finishes in l'ive stiinclarcl colors. thc f-encing is suarantectl to hold its color fbr t0 years. Additional colors and cclatir-tgs at'e available uporl rcrlucst. firr arr aclcliti()nal cclst.
460-0160 or vi.rit
lrr
.s i v e - .v t t I t t I i r t t t.s c t t t t t
rt r v i.s i I vt'tt'vt'.pur k.s i t e.< tt t t t
tv v' tt' u I r r t t t t t t t f c n t' c. fit c t t t t'.\' 1' ( ) | t ;' hi gt Hfi sxg fifrF pt5 lif6 Aucusr 2006 'l'Hr.; Nlt,:ncu,rx't lh< ;.rztru 53
Cotttutt(666)
Wood-Look Railing
RapidRail CX from CorrectDeck has a low-luster finish that reportedly provides the warm look of wood and complements composite decking. Treated with Microban to resist mold and mildew and be easier to clean, the product is also available in rails, balusters and posts that are designed for quick, easy installation.
V i sit www.corre ctde c k.com
Quik Drive Screws
Simpson Strong-Tie's Quik Drive screws are available for most deckins materials, including composite, presl sure treated wood. and fine hardwoods.
The holding power of scrervs reportedly prevents fastener heads from popping above planks. preventing squeaking and reducin-e callbacks.
- Please l'isit lt.lr'lt'.stro nptie.coilt
One-Piece Corner Mould
Universal Forest Products has added a one-piece corner mould to its line of TechTrim exterior products. Available in l0-ft. lensths and
and rvorks like real rvood. yet does not absorb water.
- Please contact (800) 598-9663
o r t i s i t n'n'n'.ufp i.c otrt
Raised Concrete Decking
Dekstone from Stepstone Inc. is a precast concrete covering for raised decks.
Made of concrete and reinforced rvith rvelded rvire mesh. the stones are custom-poured for a handcrafted look.
Four colors are available: wheat. agave verde. sterling gray. and Tuscan amber.
- Please contact (800) 572-9029
o r v i s i t tt'tt',*'.de ks t on e.ut rrr
rvidths of 4" and 6". the mould has an embossed woodgrain texture. The line is made of cellular polymer that is engineered to resist splintering, cracking, peeling and warping. It is also reportedly easy to handle
"Nr Seasoned Fencing"
Itlanufacturers of High
Incense cedir and white wood
Sierra Cedar Products, LLC is located in Marysville, California. Our location is excellent for quick shipment via truck, pig van or rail to all locations nationwide and world wide.
. Air seasoning creates stability in our products.
r Current total production in excess of 40 million bd. ft. per year.
. Grading in accordance with WCLIB and WWPA.
. Delivered prices available upon request.
o Full load volumes onlv.
-
Quatity
Call (530) 741-8090 jhaas@ierncedarproductsllc.com THn MpncunNr M,lc.q,znrB Aucusr 2006
Colorful Post Caps
WoodWay western red cedartrimmed glass post caps from LWO Corp. are now available in four colors: cobalt, amber, black and olive green.
design
match any store
Each pyramid-shaped cap fits a standard 4"x4" structural post to protect the top of the post from the weather, while adding a touch of color to outdoor living spaces.
- Please contact (503) 286-5372 or v i sit www.lwocorp.c om
Set Up Shopping
A flexible, modular sales counter manufactured by Walls+Forms Inc. is reportedly easy to use and assemble. The design offers low-cost counter space, slatwall merchandising, front merchandising, and back-lit headers, and is easy to store when not needed. Featuring a white finish, it can be
Ladder Carrier
The Weather Guard interior sliding ladder rack from Knaack mounts on the inside roof of a van or truck to hold an 8 ft. ladder.
The modular system has adjustable front and rear cradles that run along a rail. A tension-locking device holds the ladder securely, without buckles, latches or ties.
Because it holds the ladder out of the way, the rack allows easy access to other cargo without unloading and reloading.
- Please contact (800) 456-7865 or visit www.knaack.com
Grown in California, Made in California
Produced nv Creatus
Wood Froducts
Established in'1998, with over 30 years manufacturing experience in the softwood and hardwood industry Specializing in redwood fingerjoint primed and natural finish sidings and mouldings.
Products: CRA Bevel Siding Patterns
d.
For our Redwood fingerjoint products cali 1'866-974-0180
For the nearest wholesale distributor in your area
Creatus Wood Products
4501 Brickell Privado, Ontario, CA91761
Contact Cart Henoch
Phone: 909 974-01 80
Fax: 909 974-O1B"l
e-mai | : creatuswood@aol.com
fi 4OO, #362, #363 1 /2x4, 1 /2x6, "l /2xB #37 1, #372, #373 3/4x6, 3/4x8, 3/4x1 O 1x2 - 1x'12, 5/4x4-5/4x12 S4S facia 2x8 Beveled Sills, Northern and Southern Stucco Moulds, Brick Moulds, Watertable
We also make in Rwd F.J. all current profiles available in the CRA Rwd Lbr Pjttern Book #i 7, including matching older patterns as well, by quotation.
In addition: Poplar and Basswood F.J. Mouldings, Shutter and Louver components, primed and sanded. Hardwood Mouldings including Handrail, lnterior and Exterior Jambs, Pine F.J. Mouldings, Primed & Raw, call for quotation.
Other services: Custom Fingerjointing R.F. Edge and Face Gluing, Interior and Exterior Priming Moulder work; available by quotation.
customized in color, finish, size and
to
decor. - Please contact (972) 745-0800 or visit www.wallsforms.c om
Aucusr 2006 TnB MnncuaNr MaclzIxp 55
vorr
lliltiOnWide
source ror
custom-made accordion and roll-up doors
Spanning The Distance
Ainsrvorth's Durastrand OSL rimboard reportedly can be u;9d to span a rvindorv or door opening. eliminating the need for a separate structural component.
For more information and a list of distributors in your area, contact
WOODFOLD-MARCO MFG., INC.
P.O. Box 346, Forest Grove, OR 971 16
Phone (503) 357-7181
Fax (503) 357-7185
Or www.woodfold.com/mm
. The product can be used for most short-span applications up to 9 ft. and is available in depths up to 24" and lengths of up to 24 ft.
- Please contact (877) 66 I-2100 or go online at v',tt'tt'.o i n sx'o r t h.ca
Snappy Crown Moulding
The Quick Clips system from Focalloint rvas designed to make installation of crorvn moulding a snap.
Iodoy/s Response Io lomorror/s Demonds
Preserveo Pressure lleoted Wood
Borole.Ireoled Wood
TimberSavef PT
D.BLAZE
Fire Relordonl Treoled Wood
Pressure Treoted Wood Products
[u$om Treoting - Heot lreoting Service
Roil Service (BNSF)
I 5500 Volencio Ave. - Fontono. Co 92335 Fox 909-350-9623 - E-moil fwl-fwp@pocbell.net www.fonto no wholesolel umber.com
Traditional crorvn moulding must be nailed into place. spackled, primed. and painted.
. Quick Clips polyurethane moulding is installed along the header board of a rvall. eliminating the need to locatE studs. Because the moulding is held securely by hidden clips. there's no need to nail or spackle.
Eight decorative patterns are available in trvo sizes: 4l/8" and 5-718".
- Please co,ttact (800) 662-5550 or go online at x:rt:rt. foca Ipo i rttprod u c ts.c o ttt
56 Tnr MBncHaNr MlcazrNe Aue usr 2006
Light But Strong Panels
Weighing as little as 12 oz. per sq. ft., Foamkore panels from Kerfkore reportedly are 80Vo lighter than plywood. oarticleboard and MDF.
The-4'x8' panels have PolYstYrene foam cores and thin face materials that are laminated with a moistureresistant glue.
Wraps With Endurance
Standard face and back panels are available in fiberboard and hardboard, plus luan, birch and poplar plywood. Different face panels are available on request.
- Please contact (800) 637-3539 or visit www.kerJkore .com
Fluted post wraps are the newest addition to Railing Dynamics' Endurance PVC railing system. Available in white, earth or sand, the adjustable wraps come in 96" and 120" lengths for use with new or existing 4" or 6" posts.
On-site installation is reportedly quick and easy, and requires no fasteners or adhesive.
- Please ('onta(:r (877) 420 7245 ctr vis it wvnv.rdi rai l.com
Many Layered Railing
Tam-Rail, a new triple layer, composite railing system, is new from TAMKO Building Products Inc.
The railing's patented design features foamed wood composite material sandlviched betrveen two layers of PVC, eliminating the need for metal reinforcement.
McKenzie Forest Products manufactures specialty ptywood to meet the specific panel requirements for the concrete form industry RV manufacturing, marine industry furniture fabrication, and industrial components. lf you have a unique application, call McKenzie - we can design and engineer a custom panel for you.
Plyform Mckenzie Marine MDO
Premium Mckenzie Mariner Siding
Available in both straight and stair kits, the system is pre-routed for easy assembly.
- Please visit www.tamko.com
McKenzie Plyrvood Panels, It's W|rmd'ttffiAB$ Fw lbu. ZlilexEilzlE 5rr. FoREST PRODUCTS_
CCp MDO
BBOES
BBOES
Underlayment McKenzie Forest Products McKenzie's Plvtorm provides p0 Box 7te springrietd,oregon e7477 "iff113:n'Jlffi#J T,LT"i: Sahr 800-7?3-9329 tu 541-746-9430 . wwullclhnzielPcom the Cougar Dam Project. 57 Aucusr 2006 Tnn Mnncslxt MncazINn
Select Sanded Panels
Established. Experienced. Dependahle.
Stone Decking
Stttttc Dcek. .Lc ttu t ttc
tctlttirc-t ll() \[llr\tt 1! lll e br \le Flrrlurrrl ( lr..lrrlc.
Made Easy
West Coast Softwoods
A 4 DMK-Pacific Corp.
1454W. Shaw, Fresno. CA 9371 1 (559)225-4727
Dwight Curran
'Every Strck A Masterpiece'
[)c'isrrcrl lirr hrr|tre'. rr lrc|c t|lt.jitir)t]ill \l\)ltc .lc.kirtr i. [r)o lls'11 r lrrI cri'tirtS .tl'u.tUfc.. tltc |1 rr.]11..1 .,,111i.111s. tllill. lliittl|iii \t()nc \\ itll l a()lnl)()\itc l.lr.kin-r.
Tirc l(r"r 16" .trrttc I.upcl. lr;c rti liil:rble ip tltlcc ..1,11r1. \lltc. !r-iil1 ltc illl(l rlUitl'tlrtc. 1'l|rttt t ttt/ lr ll I1./)/( ltit't'til1Llr rlrr r/tfr.r ,,rr'
Light On lts Feet
L rtlikc triPoti-rlt,untcti rrrrrk Iitht.. thc \\ rrf []q. l.i"l11 lli,ttt I'etet.r'n Iir.rnLl. t. t.'11,\r'tr.\l]\ (.:l\\ [\, .el rrl. .trrrl ri rll lrrrt.ute c lrlte k ll ont lrrtr lrt.rr.c.
l'hc l- lb. li-rht \il\ ()lt ir r'()unrlerl. ir)Llnlcr,\\cirht...l
lrrt:c thltt kccp. it LrIri"111 .-\ |olr.;11'lrilllrlc rl()lnu irnrl Il,,ulirts 'ltoe k \\ \tcltt pt()lc.t tltc l.Lrll.. 111!l ir1 illcrlul r cltillr tiott .r 'lctl kcc|. 1l1g trnit i,,,rl t() thc t()u!h. ljt,ttr tlrtlcrcnl llot]cl. lrrc ur uillrbl.'. t ith lirlttitr: r:trrl... ttp ttr l.(X)0 .11. 11.
/)1t r/ic, | )11(lt | | \J-, -i----.'-_it I t,t.,:t r ./l)i,rir r,.' rr ;1 ;l \t ( )l)I) | (' I i \ Itt.( ( )tII
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58 'l'ur,; Mlncrrrvl N,Lrr;.rzrrr.; Aucusr 2006
Variform Colorfast Certif ied
Variform, Inc., Kearney, Mo., has received color-retention certification from the Vinyl Siding Institute for the entire color palette of its Scenic Scapes vinyl siding.
In order to be certified, vinyl siding is exposed to a two-year battery of real-time and accelerated weathering tests to ensure that it resists major color changes in a variety of climates.
"When homeowners select vinyl siding, they're looking for a product that is engineered to provide a lifetime of mainte-
turc :irrr hrt:ne hetUIEFF ty."saidTodd @I@q+ffir. Frieci man. Lk-!-.!q' Variform direc-
tor of marketing. "We have a longstanding commitment to meet or exceed the standards set by the vinyl siding industry, including the VSIsponsored certification program and the American Society of Testing and Materials standards."
To qualify for color retention certi-
fication, companies first must receive VSI certification for quality and performance, meeting or exceeding industry standards (ASTM D3679) for weather and impact resistance, wind load, expansion, shrinkage, surface distortion, and verification of length, width and thickness of the sidine.
Cedor Products
lx4 B()ARDS in 4, 5 ond 6'lengths
2x4 Ml6 in 8-.|0'both rough ond surfoced
Cedor 4x4 P0SIS in 4,5,6,7 ,8,9 ond l0'lenoths
Cedor
2x2 cleor cedor
in 36,
VINYL siding manufactured by Variform received color certi{ication f rom the Vinyl Siding Institute.
ACQ CA-B BORATES D-BLAZE' ACZL(CHEMONITE) CCA Treating Drying Services (KD, KDAT) Staining (Browntone) Rail Siding (BNSF)
:+oo p,9u?!Tl Rl1fiT'3.h""?31. n$ u, WWW.THUNDERIZED.NET
Sacramento, CA
Bob Palacioz, Sales/Marketing
ren l;,l'i,?;lii,l:
PIC|(ETS
K€tI.ER 441 8 NE Keller Rd., Roseburg, 0R 97470 ' 1M541-672'567 6 Don Keller, SolesMonoger ' (541) 672-6528 42 ond 48" lengths ffi UIFI' l*tuWB Heatffi
BALUSIERS
Manager (916) 402-3248 Fax (916) 339-2477 bobpalacioz @ sbcglobal.net Portland, OR Jerry Farley, Sales (503)936-9976. Fax (503) 492-1355 thunderboltnw @ verizon.net Sales Offices "We T[eat Wood Right"...Quality Wood Tleating Services Since 1977 Tnnnrnt Treating Services Only (TSO) lil*Mil Vln AnsoALE.HARRls LutDER C0 1snce1*8. Is@tJ&UWtlr ItLrllt'lllttlfiftl|lt|lU lrilnnn.r, qw 595 Tunnel Ave., San Francisco, CA 941 34 41 5'467'871 1 ' fax 415'467'8144 Specialrsfs in upper grades of clear, dry softwolds Dougfas Fir C & Better V/G & F/G Kiln Dried Full Sawn Rough 1u, 5/4u, 2',3',4u,6" & 8x8 ' 3x6 DF Select Dex Double T&G Decking SugarPine,4l4-16t4C&Btr.,5l4&8l4DSelect.614&1l4Mldg..5/4#1 Shop.5l4x12#2Common'4x4#2Common Ponderosa Pine .4/4 Clears, Moulding, #3 Clear, Commons ,2x4,2x6,2x12 Std. & Btr. Dimension Western Red Cedar Clear V/G & F/G Full Sawn Rough , 1",514",2" Kiln Dried ' 3", 4", 6" Air Dried Timbers AlaskanYellowCedarC&Btr.KilnDriedRough,4l4,Sl4 Poplar,FAS'414,514,614,814,1214 Sitka Spruce B & Btr. V/G Kiln Dried Rough , 414,814 Honduras Mahogany, FAS Pailern Grade ' 414,514,614,814,1014,1214,1614 Aucusr 2006 Tnr Mencruxr Mlc.lztNn 59
INLAND
60 TnB MsncHaNr M,lr;azrNn Aue usr 2006
LUMBER Producers held their 23rd annual qolf tournament Auqust 17-18 in Coeur d'Alene, ld. (1) Jim TeBos, Jim Gould (2) Chery Lacley. Jennifer Linerud. (3) Dave & Lori Andersen. (4) Brenda Bubb, Holiv Janhsen (5) Barry & Llnda Schneider, Penny Hammock. Lorena & Georg6 Ualo{ (61 Ron Liebelt, Dave Tripp. (7) Ron Cluster, Ken Ford. (S) Mike Hull, Deb Bolgren, Janet Ford, Dave Bolgren. (9) Boyd & Kaulene Bower,
Cheryll & Tony Jo_nes. (10) Mike & Wendy McKanna. (11) Kay Lang. Wendy .fglma, L9A1n Campbeil. (12) Terry Srmpson. Peter Sioyariov. Dan Williams. (13) John Linn. Ron Linn. (1,i) Tim & Sherta Meilgreri. (15) pryce Campbell. Kirk Plagge. (16)Jeni & Cody Drake. (17)?aut'& ier6sa Cheatham. Sue & Troy Lundquist. (18) Renee & Biil Hettand. (19) Sandi & George Kallas, Dan Seid. (More photos on next wA paees)
COEUR d'Alene Resort was the home base for the Inland Lumber Producers evenl (continued from previous page): (11 Dawn & Mark Rau, Allen Gaylord. (2) Auni & Frank Peaslee. (3) Kathleen & Rich Mergel, Theresa Kimball. (4) Jim & Suzann Holl, Nick Laninaga, Adele Pepple, Mark & Sue Herms. (5)'Allan Hoblitt, Dave McKinney, KennethDiUlio. (6) Bob Mai, Jefl Comtort, Bill Strickland, Rick Palmiter. (7) Julie & Frank Anderson, Debbie
Auousr 2006 Tnn
s c s
Cluster, Cindy Wood. (8) Jaime Vredenburg, Danell Richardson. (9) Kevin & Jan Collins, [oren Krebs. (10) Ron Brady, Roger Hughes. (11) Kelly & Larry Britt (12) Lela Sales, Johnny Konecny. (13) Don Graven, Mike Mordell, Thom'Wriqht. (14) Rrck & Marla Cavalar, Pete Henningfeld. (15) Mark Durk, Steve Shtiman, Mike Durk, Rick Fischer. (16) Colleen & Bob Banchero. (17) Sid Snelling, Marni Dovenberg. (More photos on next page)
61
MtncuaNr MlcaztNn
s N
INLAND GOLF (continued from prevrous two pages): (11Michelle & Brett Johnson. (2) Bob & Cathy Dewald. (3) Anita & Jared Denney.
(_a) Bill Sharp, Jim Austin. (5) Jeff & Carhy Comfort, Duane & Debbie Vaagen. (6) Car! Dovenberg, lsabella Flynn. (7) Terry Bakei,
i ff: ['$:?
Jana McCullough. Ronda McDonald. (8) Wendy & Dan Malloy. Chery & Bob Lackev. Kim & Debbie Smith. John & Su5ie Malloy. (9) Kathleen Hubener. Monica Wheeler. Suzefle Gaylord. (10) Leroy Custer. Michele & Brad Hart. Andrew & Kym Hess. (11) Rick Minard. Jeff Cook. (12) Shanon & Dan Muldoon. (13) Mark Donovan. Chloe & Frank Pearson.
a f,:1tl3Tfl
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62 Tnn Mnncnnxr Mat;azrNp AUGUST 2006
Pam Alexander. Maureen Bransletter. Ron Benson. Pat Windus. (17) Mike Flynn. (18) Chris & Martin Schmidt
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ANNUAL UVLA Mill Week (continued from previous page): (11 Regina McCracken, Frank Peterson. (2) Nick Aliprandi, Joe Feneira. [3) Ggne Clord, Mark Pinson. (4) John Strader, Joe Robinson. (5)
Mlca,zrNB Aucusr 2006
oc \i i) *
64 Tun MpncnlNr
lon Holen, Jim Ramsey. (6) Ray Barbee, Eric Ford, Bob Berch. (7) Doug Klick, Stacy Joseph. (8) Kevin & Stancy Daugherty. (9) Steve & Debra Swanson. (10) David Miles, Patrick Ball. (11[Ron Hanson, Don
Lackey. (12) Lee Klain, Dixie Tibbets. (13) Don & Lynn Roberts. (14) John Ransom, Tom Gilstrap. (15) Jay Hart, Dave Dahlen, 8o6 Kuesler. (16) Beverly & Bob Shook, Bill Strickland, Kent Tan, Jefl 9strom. (17) _Tim Hunt, Ron Gritsch. (18) Fran & Bob Maurer. (19) Mary Newell, Wynn Vu, Ange Li Que, John Assman. (20) Tom Fabbr.' (More photos on nert page)
oo s p b\ Looitior* Pauhr EWe folbo K*g 6LB, 'i,,*Tso tltu0, Ttuhutrpn/, Doelrirrg . . . Jut, {en ,{tB uung A,r",{fu PnArrn up, dilfritrutp'. f.ttl. IIl0ItIts r0nffiI Pn0DUcIs OGDEN S'\LT L,\I{E ('ITY ITOISE ;\LllII'QIIIIRQUE sllrVr('lt. Qt',\LI'f \" ('of l\lI'I'\IItN',r Call 1-800-962-8780 for more information.
tvl bq PRE-FINlsH I I I I I I A ! iL- iTlTtrI TnansparenG, tlelrll'EransparenE .il llEm E Semi-solid Stains and Primers by Duckback, Gabot E others. ouse, NV 89708 o Fax 866-246-5566 \ President !l: Lt: I vrvli ililm }r: i-irdili # Aucusr 2006 Tne Mnnurllt Mlclzrxn 65
MORE UVLA (continued from prevrous two pages): (1) Ron Tiller, Mark Lipman, Kur 'Baley. (2) Alan Oakes, Sunny Field, Chuck
ploce
Rates: $l per word (25 word minimum). Phone number counts as I word. address as 6. Head-line or centered copy, $8 per line. private box or border, $8 each. Column inch rate: $50 camera-ready. $60 if we set rype. Send ad copy to Merchant Magazine, 4500 Campus Dr.. Ste. 480. Newport Beach, Ca. 92660, Fax 949-852-O23t. dkoenig@building-prod-
ucts.com. or call (949) 852-1990. Make checks payable ro Curler Publishing. Deadline: l8th ofprevious month.
To reply to ads wilh private box number$ send corrcspondence io The Merchant Magazine. c/o the box number shown. Names of advenisers using a box numb€r cannot be released.
FFI CAREERS: Functional Fenestration Inc. distributes quality architectural hardware. If you're experienced in customer service, inside/outside sales, or purchasing of door. rvindow or skylight products, email resume to HR@fenestration.net.
LAS PLUMAS LUMBER & TRUSS CO., LLC. Are you looking to find a career with a company that has excellent benefits including Medical, Dental and Vision coverage?
Available Positions include. but are not limited to, Accounting, Credit, Design. Dispatch. General Office. Operations, and Sales. Fax resume to 95 I -685-4 I 95.
Purchasing: We provide a listing of more competitive and reliable vendors.
Credit: We empower you with tools that
rvu.DulldlngF.plduc6.cmr Pole Buildings www.poleframebuildings.com San Antonio Construction Co. Contractors license 291 259 Bl Toll Free (877) U-BLD-KIT Mike Esposito THINKING ABOUT A NEW YARD OR NEW STORAGE BUILDINGS? CALL TODAY RICK HOGUE KRAUTER STORAGE 827.309.52s9 Ju$518fu l2 monthlylwes coll lleofier (9491 852-19t0 SEARCH ltloRTtl AtlERlCA" tNC. Fu6l MtfrR Muitw St te | 978 - The Job6 You tfant - Ihe People You lleed See our bbs & geode orlane at Cafl Can Jansen at rerr-ffi1 Faxrez7-N4 INCREASE PROIITS CI REDUCE ilffiI :;n:ffii,i',.l i,X1'0",,, We can help!
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information for effective marketing and sales initiatives. CREDIT REPORTS PROSPECT LISTS ACCOUNT MONITORING RED BOOK SUBSCRIPTIONS LUMBERMEN'S RED BOOK 20 N. WACKER DR. SUITE IEOO CHICAGO,IL 6m0G2905 TEL: (312) 553-{D43 13017 FAX: (312) 553-2149 Email: sales@lumbermenscredit.com Web: nm'.lumbermenscredit com Call, Fax or E-mailto receive more information, a Free CD-R0M lour or to anange a no obligation consultalion. t tllfB[nil[}{'o ru0ilffs sot tlTloils 66 TsB MpncruNr MnclzrNn Aue usr 2006
help you make good credit decisions. Marketing:
supply the requisite
Use Color And Design Basics To Sell More Paint
Are your customers looking for an easy way to update their homes' interiors while working within a tight budget? The simplest solution: apply a fresh coat of paint.
"Paint color, sheen, pattern and texture can be combined to create a number of interesting and individual looks for the home," said Debbie Zimmer, paint color and decorating expert for the Rohm and Haas Paint Quality Institute. "Color is often the first consideration when redecorating but to successfully create today's contemporary looks it's helpful to have some understanding of basic design principles and the role of paint within a space."
Here are five tips your customers should consider before beginning any room decoration or renovation project:
. Monochromatic color schemes are generally easy to create and impart a sophisticated feel within a space. A monochromatic palette consists of different tints or shades of the same color.
Contrast can be a powerful ele-
ment. Often, when two contrasting colors are used, one appears warm and the other cool. Contrasting colors do not have to be bold; they can be soft and subtle. Painters should take their cue from the room-bold in the living or family room and a softer contrast in the bedroom.
. Color can visually change the perception of a room's size. Light, cool colors make the space appear larger while darker. warm colors often make it seem smaller and more intimate.
Pattern can also affect the way a space is perceived. For example, a room can be heightened by painting vertical stripes on the walls.
Texture is an important element of design that can add interest and style in any room. Suggest decorative techniques such as sheen striping or stippling, which can provide a variegated appearance and give depth to the surface.
Remember, no matter what look your customers desire, suggest a top quality interior paint for optimal longterm appearance and performance.
Additional painting tips and color trend information is available at www. paintquality.com.
AINSWORTH'S Thermastrand radiant banier roof sheathinq won 2nd place in the consumer cateooiv at the PCBC show in San Francisco,'Ca. "Rs the demand for green buildinq increases, we're seeing m0re builders-install radiant barrier rool shieathing as a standard feature," said Terry Stone, general mgr.-marketing (right), with Sarah Langfoid, California Building Industry Associalion.
Sudoku Solution (Pu11le on page 48) 9 8 4 2 5 6 7 3 1 6 23 1 I 7 59 4 1 5 7 I 3 428 6 7 9 58 4 3 1 6 2 3 1 6 5 7 2 9 4 8 I 4 2 6 1 I 3 5 7 5 6 9 72 8 4 1 3 23 1 4 65 8 7 9 47 8 3 I 1 6 2 5 Custom Millwork - Patterns in Softwoods & Hardwoods - Custom Runs of Paint Grade Poplar Mouldings a Specialty Mouldings - Siding - Trim Pieces Wholesale Lumber - Redwood - Uppers Douglas Fir - Pine - Hardwoods - Westem Red Cedar BEAVER LUMBER COMPANY 1400 Orchard. Hollister, CA'95023 (831) 636-3399 . Fax 831-636-3335 All new. Alt the time. Tnn MpncsnNr MlclzrNn
Sourn:nr Cnronrn
LOS ANGELES AREA
Berkot Manufacturing C0...............................(323) 875-1 163
BMD (Northridge).... .(800) 537.7091
California Panel & Veneer..............,..............(562) 926-5831
California Pre-Stain. ......(562) 633-5420
Chozen Trucking Co ......1562) 427-5672
Conrad Wood Pieserving..............................(eni Sar.zst+
Cramer Lumber Co., W.[,,1...................,.........i0a0i 4ls-asso
Fremont Forest Group (Whittier) .,.................(562) 945-291 1
Gemini Forest Products.....,.....,...,.................(562) 594.8948
Huff Lumber C0.................(800) 347-HUFF (562) 921-1331
lnland Timber C0,.,.. ......Q13\ 462-12U
Jones Wholesale 1umber..............................(323) 567-1301
North American Plywood....(562) 941 .7575 (8co) 421-1372
Product Sales Co.... ......(800) 660-8680
Saroyan Lumber Co ......(800) 624-9309
Stepstone, Inc......,....,...................................(800) 572-9029
Swaner Hardwood.. .......(818) 953.5350
Toal Lumber C0...... .......(562)
Weyerhaeuser Building Materia|s..................(877) 235-6873 ORANGE COUNTY & INLAND EMPIRE All-Coast Forest Products...........,.................(909) 627-0551
Anaheim Millworks, .......(714) 533-9945
Anfinson Lumber Sales.................................(951 ) 681 -4707
Austin Hardwoods & Hardware........,,...........(714) 953-,1000
Bear Forest Products..........(877) 3169-2327 (951\ 7 27. 1 7 67
BMD (Vernon)......... .....1877)587-4j37
BMD (onrario)......... ......(800) 435-4020
Boise (O.C.)............, ......(714) 255-1949
Boise (Riverside).....,..........(800) 648-91 16 (909) 343-3000
Calilornia Lumber Inspection Service............(714) 962-9994
C&E Lumber C0..... .......(909) 624-2709
Capital Lumber Co. .......(909) 591-€61
crearus wood Products...,,.(866) 974-0180 (909) 974-0180
Fontana Wholesale Lumber, Inc...................(909) 350-1214
Great Western Transport....(800) 347-5561 (909) 484.i250
Foresl Products........................(909)
Redwood Empire..... ......(909) AG96t 1
Reel Lumber Service (Anaheim)...................(800) 67t733S (714) 632-1988
Reel Lumber SeMce (Riverside)..................(909) 781-0564
Regal Custom Millwork....... (71 4) r/&1 673 (7 1 41 632.24A8
Reliable Wholesale Lumber, Inc....................(800) 649€859
Simpson Slrong-Tie Co. .....(800) 999-5099 (714) 071.8373
Taiga Building Products.,..............................(800) 348-1400
& Cnrnrr
Sgrun:sr
LAS VEGAS Lumber Products..... Wey€rhaeuser &Jilding Materiab
Lumber Produc1s..... '.'.(ffi192+z70
OrePac fuildirg Prodrrcb.......... ..............(505) 31$S135
Thomas Foresl Producls. J.M.......................(8m) 54$5180
Weslem Woods. Inc...................... ...........(800) 617.2$l
ARtZOt{A
ELOY Arizona Pacift Wood Preservirp....
HAWAII
guide
945.3839
U.S.80rax..,............ ..,..(661) 287.5400
Hampton
752-5910 Highland
......(71 41 778-2293
International
627-7301 Kelleher Corp.......... ......(909) 360-i880 Kelly-Wright Hardw0ods.......................,........(714) 632-9930 North Pacific-So. Ca. 0istribution..................(800) 647-6747 oregon-Canadian Forest Products...... .........(71 41 637 -2121 orePac Building Products..............,...,..........(909) 627-40€ Pacific Wood Preserving............... ........,.......17 1 4) 701 -97 42
Distribution ....(949)
Lumber Sales........,..,...,...........
Inland Timb€r Co..... ......(909) 783{470
Universal Foresl Products.............................(9@) 82C30@ Welm 1umber......... ......(714) 557-555,l Weyerhaeuser Building Materiats..................(977) A5-6873 SAN DIEGO AREA Anfinson Lumber Sa|es...................... .......(619) /16G5017 Austin Hardwoods & Hardware.....................(858) 53S1800 Eurns Lumb€r Co.... ......{619) 424-4185 Dixieline Lumber Co. ...........(800) 823-2533 (951) 78S9177 Weyerhaeuser Building Materiats..................(g77) 23S6g73 Pacific Wood PreservirE...............................(530) 824.9400 Shasla Cascade Forest lndustries. Inc. ........(530) 2/+3.0500 Siera-Pacific Industries (530) 378-8000 Siskilou Fofest ProducG ...(800)374-0210 (530) 93&2Zr Weslern Woods....Ca. (800) 822€1 57 U.S. (800) 824{l m SACRAIEIITO /ST@KTOIiI AREA Abel tuildirE Mareriats..................................(209) 46e3683 Ardr Wood Protectron............... ...............(530) 53}7814 8M0 ......(800) 35G3001 Calilo.nia Cascade Indusfies.......................(916) 73CK}S3 Calilomia Lumber Inspec,tim Sewice............(209) 334€956 Cadtol Plylvood.. .......iSrOiga{86r Conrad Wood Preserving..............................(800) 4992662 Holmes Lumber Co.. Fred C. (Marlsulte).....(530) 7433269 Lumber Assn. of California E tl,evada...........{916) 369-750i Kelleher Cop. ...............(916) 9291792 M&M tuilders Supply ....(209)83$4i72 orePac &,ildirE Products.................. ..........(916) 381€051 Siera C€dar Producs 1LC...........................{5$) 711€090 SienaPlne 1td. ..(91 6) 3792260 Fm 7 2.$31 Siskiyou Lumber Producls..(800) 695{210 (530) 66Gt99t Stoc*ton Wholesale ......(209) 915{282 Targa Fo{est Producb (800) 34& 1 100 (9 6} OA4-4S2S universai Foresl Prodtns.............................(209) s2s25 waldron Forest Prodrrcts............ .....(gt6) 966{676 Weslem Woods. Inc......... .............(866) 252.1596 Weyerha€user BuildirB Meterials (824 235"6873
ARCATA / EUREKA / FORTUiIA BAKERSFIELD Pacific Wood Preserving of Bakersfietd ........(661 ) 8330429 CLOVERDALE All-Coast Forest Producls Bedwood Empire............. SAfi FRAilCISCO BAY AREA Beaver Lumber Crc.. Calilomia Forest Products............. Calilomia Red*ood Association.... Chemonile Cotncil. KelletEr Corp. (t{ovdo)................. Kellet|er Co.p. (San Rafael).......... Nor$ Pacific-tlo. Ca. Distrihrtbn.. Van tusdalsHanis Lumber Co. .(415) 467{711 PrimeSource Buildirg ftoducts..... .\ffit676-rm UKIAH/ilIUTS Cal Coasl Wholesale Lumber. Inc.................(707) 468-0141 Peflofi n-Performance Coairgs Inc. ..............(800) 7ffi346 Weslem Woods. Inc............. .......... .............(800) 974.166j Weyerha€user Bualdir€ ltaterials..................(8f4 2356873 SAIITA ROSA AREA Atessco. fnc........................@nl Ann26 O07) 5234585 DCS Wood Produas .....(707) (B{p7 C4ital Lumber Co.. ......(707),(F7070 Kelleher Lumber Co ......(415) 49t{861 Mo.gan Creek Foresl ProducG.....................(8m) /64-1601 Nu Foresl Products........ ..(800) 371.0637 O07) lti$3313 ..........{831 ) 63G3399 ... ......(831) 634{100 ..........(41 5) 382.0662 ..........(650) 57$331 1 ..........(415) &F1270 .........(41 5) 431-€861 ...(800)5019757 Osbome Lumber Co ......(510) 7$3el8 Pacific Wood PreservirE ...(8m)$8-4616 Pt)4nood & Lumber Sajes...(866) 5499663 (510) 20S7257 Redmod Emdre..... ......(800) 80G5609 Simp6on Sfong.Tre Co......(800) 9995009 (510) 562.725 BMD.. Britt Lumber C0....... Simpson Tlmber Co. ....(707) 444-9666 ...1707).822-1n9 ....(707) 268-3000 ........ ... .....(707) 8%4281 ..(707) 894'4241 FORT BRAGG Haruood (Branscomb)........(707) 984-6181 (800),1414140 Holmes Lumber Co.. Fred C. ........................{800) 84S05m FRESNO DMK-Pacific.........,... ......,559t 2254727 orePac Building Producls.............................(559) 291-9075 Sierra Forest Products (Tena Bella) .............(559) 539393 Weyerhaeuser Building Materiats..................(8fi) 235{873 MODESTO Conrad Wood PreseMno Co. .......... Thunderboh Wood Treati-n0.............. Pan Lumber C0......... Peterman Lumber Co Product Sales Co............ Railway Express............. .,(909) 627-0953 ....,........................ (909) 357-7730 ...(800) 660-8680 (714) 998-8680 .............(951 ) 685-8838 .(800) 499.2662 .(800) 82S8709 (209) 869-4s61 REDDING / REO ELUFF Gemini Forest Products............................ .....,5n\ Z!7 4q
NEVADA REiIO/CARSOII ClrY AREA Caprtol P|y4i!od....... ...(775)329-4494 Nevada Wood Presewing ..(nr'n-?fff Sierra PreFin6h ........(366) 24S5536 Weyerhaeuser &ildirp lfataials..................(Sf4 ru-6S73 NE:IY ilEXrcO ALBUOIJEROT'E Bdse Dis1rihrtbn................(800) 889-€06 (505) 8Z/€150 Cadtal Lumber Co. .......(ffi18n-72.
HOIIOI.ULU / TAUI Conrad Wood PreseMrE.............. PHOENIX AREA Anllnson Lumber Sales .(602) 237-1673 B€ar Foresl Products.......... (888) 82-ru7 16g21 4 1 rW Boise oisrih,tjon (800)2899663 (602) 269.6145 Caprtal Lumber Co.. ......(602) 269-6225 Huttrg &ildirE Products (8@) 521{255 (6m) 1l ffi Lumber Products..... ......(520) 79s96ff1 OrePac &rildirE Producb....... ....(602) 272.{556 universal Fofest Products.............................(480) 961.m3 Weyerhaeuser &rilding Materials..................(8fD A5-6873 (702) 79$8866 (8r/)23ffi73 (520) /t6&7801
aru buih on Cowafnuil, Y* *o oluogt uunt on w k*png otrrttr. J,III, TIIOIIAS rOMsI PNODUTTS O(;I)E)i SAI,T I,AI{I.] CITY BOISE .{I,BI-QI-EROT-E st;Ir\.I('U, Qt'_\LI'f .i-. ('()\ttII.t \Iu\T Call l-80G962-8780 for more information. 68 THn MnnculNr MAc.q,zlxn Aucusr 2006
Pe/ntt^tlrf^
Plcrnc llonrnwrsr
Lewis County Forest Products,...,,................(866) 336-9345
Louisiana-PacificC0rp............,,,,..,...............(503)221-0800
Lumber Products,.... .....(800) 926-7103
OrePac Building Products..................,,..,......(503) 682-5050
Pacific Wood Preseruin9................,..............(503) 287-9874
Stimson Lumber...... ......(800) 445-9758
Thunderbolt Wood Treating...........................(503) 936-9976
U.S. Metal W0rks..........,,.,,.(800) 523-5287 (503) 668-8036
Western Wood Products Association............(503)
Lumber Products..,,. ......(541) 773-3696
Norman Lumber Co. ..,...(541) 535'3465
Pacific Wood Laminates.......,..,..,,.............,,.,(541) 469-4177
Swanson Group Inc .......(541) 935-3010
waldron Forest Products..............,..,.............(541 ) 474-3080
McMINNVILLE / CORVALLIS / SALEM
l\,,|ary's River Lumber.........,....................,..,,..(800) 523-2052
Rov-al Pacific Industries........,.,,..,..................(503) 434-5450
Weyerhaeuser Co. (Albany)................,.. .,.....(5411 926'777 1
GREATEF PORTLAND AREA
Adams Lumber, 1nc.............(800) 298'4222 1503], 245-1 7 96
American International Forest Products .,....., (800) 366-1 61 1
Bodyquard..........,,.., ......(503) 643-8800
Bucli6ye Pacific LLC .....(800) 767-9191
guide Rocrv Moumnns Boise Distribution ,(303) 289-3271 .(303) 286-3700 Capital Lumber Co. OrePac Building Products... Riley Creek Distribution..,,... ..(303) 333-0387 ..(303) 363-1s00 ..(866) 568-6710 Industrial Resources western International Forest Products..,..,,...(800) 776-5556 Weyerhaeuser Building l/aterials,..,..............(877) 235-6873 GRANO JUNCTION Boise Distribution ,.,,.,....................,. (800) 228-081 5 .......,...........(208) 384-7700 ,..,...........,..,(208) 522-6564 (208) 362-7586 ..... .(208) 337-3134 ...(800) 701-6837 .,................(208) 263-1 5s1 ,.......(800) 962-8780 ,.......(800) 338-051 5 ........(877) 235-6873 COEUR D'ALENE Braided Accents...... ......(866) 440-9663
WASHINGTON FERNDALE Allweather Wood Treaters.................. SEATTLE /TACOMA ABEA ..(800) 637-0992 APA-Engineered Wood Association.............(253) 565-6600 Boise Dis:tribution (Woodinville).............,,......(425\ 486'7 477 Buse Timber & Sa|es.....,,..,....................,,..,..(800) 305-2577 Capital Lumber Co. .......(253)779-5077 DeckLok Bracket Systems..(866) 617'3325 (253) 853-8979 Kelleher C0rp.......,,. ......(206) 735-5780 Lumber Products...,. ......(800) 677-6967 Manke Lumber C0... ,...,.(800) 426-8488 McFarland Cascade ......(800) 426-8430 OrePac Building Products.......................,,..,.(253) 582-9500 Screw Products lnc. .,......,....................,........(888) 888-3306 Simpson Timber Co ,..,...(206) 224-5000 Welco Lumber,...,... .......(360) 681'7444 Western Wood Preserving C0.....................,.(800]. 472'7714 Weverhaeuser Buildinq Materia|s........,.........(877) 235'6873 Weierhaeuser Structuiw00d................,,..,,.,.(800) 523'0824 SPOKANE Boise Distribution (Spokane).........................(509) 928-7650 Boise Distribution (Yakima)..........,...,............(509) 453-0305 Capital Lumber Co.. ......(509) 892-9670 Colville Indian Precision Pine Co. (Omak)..,,(509) 826-5927 Coos Head Forest Products.,........................1877\ 922-2213 Lumber Products..... ,.....(800) 926-8231 0rePac Building Products...........,,...... ... .(509) 8925555 Vaaqen Bros. lumber..,..........,..,..,...,..,,.......(509) 684-5071 Wev-erhaeuser Co. ,,......(509) 928-1414 Yaliama Forest Products....(509) 874-1 163 (509) 874-8884 VANCOUVER Allweather Wood Treaters (Washougal) ....,,.(800) 777-81 34 Boise Distribution.... .,,..,(360) 693-0057 Columbia Vista Corp ..,..(360) 892-0770 K Ply, Inc..,.............. ....,.(800) 426-7017 Savannah Pacific C0rp.,.....(360) 254-8248 (800) 980-8540 OREGON BEND Malheur Lumber Co. (John Day)...................(541 ) 575-1 1 48 Plateau Forest Products 11C,..,..,.................(800) 733-8801 COOS BAY / NORTH BENO conrad Forest Products......(800) 356-7146 (541) 756-2595 Coos Head Forest Products...................,...,..(800) 872-3388 Warm Spring Forest Products (Bend) .,,.,,...,.(541 ) 553-1 1 48 EUGENE / SPRINGFIELD Burns Lumber Co.... ..,...(866) 686-3009 Cascade Structural 1aminators..................,..(541) 726-9836 Coos Head Forest Products..,.,.....................(800) 343-3388 Forest Products Research Laboratory .. l3??i ili-3il? Gemini Forest Products,.............,..,,..............(541) 485-7578 LumberProducts,..,. ...,..(541)687-0411 McFarland Cascade ,..,..(800) 426-8430 McKenzie Forest Products..............,......,,.....(800) 773-9329 Rosboro Lumber...... .,...,(541 ) 746-841 1 Western Woods, Inc.,........................,...........(888) 557-9199 Weyerhaeuser Building Materia|s..............,..,(877) 235-6873
MEDFORD/GRANTS PASS Allweather Wood Treaters..,,....................,..,.(800) 759-5909
Collins
758-4566 (503) 227-1219 Hampton Lumber Sales Co........,..,,..............(503) 297-7691 KLC International..............,.(866) 552-4685 (503) 699-8685 LJB Lumber Sales,,............(800) 552-5627 (503) 620-5847
Caflall'Bros. Forest Products ........................(800) 547-201 1
Pine Co...................(800)
224-3920 Westridqe Forest Products.....,,,...,.....,..........(800) 277-9737 Weyerhleuser Building Materia|s.....,..,.......,.(877) 235-6873 ROSEBURG C&D Lumber Co. (Riddle)..,..,.,...,.................1541]' 874-2241 Herbert Lumber Co. (Riddle).,,......................(541 ) 874-2236 Hoover Treated Wood Products.............,,..,,.(800) 531-5558 LEWISTON Coos Head Forest Products.......,.. .(866) s90-0088 ,(208) 799-3388 Johnson Lumber Co., D.R .,,..,....(541 ) 874-2231 Keller Lumber C0..., .....,(541) 672-6528 Roseburg Forest Pr0ducts..........,..,..,,..........(800) 347-7260 ALASKA ANCHOHAGE Huttig Building Products,............ (907) 562-2131 MONTANA BILLINGS Boise Distribution..,, ..,...(406) 652-3250 Lumber Products...., ......(406) 522-0435 Weyerhaeuser Building |Vlateria1s...........,..,,..(877) 235-6873 UTAH OGDEN OrePac Buildinq Products,,....,.... Thomas Forest?roducts, J.M. SALT LAKE CITY ........,..,,...(801 ) 782-1 997 ................(800) 962-8780 COLORADO OENVEH All-Coast Forest Products...(800) 332-8977 (303) 761-9882 Allweather Wood Products.,,..............,...,,..,,.(800) 621-0991 All-Coast Forest Products...(877) 263-7848 (801 ) 975-8363 Boise Distribution.... ...,..(801) 973-3943 BMD ......,..,..,,........., ......(801 ) 231-7991 Capital Lumber Co. .,.....(801) 484-2007 Foiest Products Sa|es (800) 666-2467 (801) 262'6428 Lumber Products...,. ......(800) 888-9618 Thomas Forest Products, J.M,..,,..,,.........,,..,(800) 962-8780 Utah Wood Preserving.,,.....(800) 666-2467 (801) 295-9449 Weyerhaeuser Building l\i|ateria|s.......,..,,......(877) 235-6873 Aucusr 2006 Tnn MBnculxr MAGAZINE 69
FAX to 949-852-0231
or call (949) 852-1990 or mail to The Merchant Magazine. 4500 Campus Dr.. Ste. 480. Nervport Beach. Ca. 92660.
Name (P/ease print)
Frtr nrtre irtfornuti(rt fron ad\rrris.'rs. ust lhe ll'eb site in brackets.
Abel Building Materials. ........26
Ainsworth Lumber Iwww.ainsworlh.ca] --.--.-...................... ls
Anfinson Lumber Sales Iwww.anfinson.com]..........................2S
Arauco Wood Products Iwww.arauco.cl].................................,14
Azex Trimboards [www.azek.com]......... .........33
Beaver Lumber.,....... ------........67
Braided Accents Iwww.braidedaccents.com]...........................21
Building Material Distributors Iwww.bmdusa.com]..............J)
Buse Timber & Sales Iwww.busetimber.com] .........................21
Caffall Bros. Forest Products Inc. [www.cafrall.com]............J1
Phone
Position Company Address City State FAX
E-mail address
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ments on articles, the magazine. or news of your company such as new hires, expansions or acquisitions (a fre e se rv ic' e). Email dkoenig@building-products.com. or Fax this form:
Cal Coast Wholesale Lumber......... ....................47
C&E Lumber Co. Iwww.lodgepolepine.com] ..........................45
Capital Lumber Co. Iwww.capital-lumber.com].....................51
Cascade Structural Laminators [www.cascadesl.coml .........32
Colville Indian Precision Pine Iwww.cippine.com]..................69
Creatus Wood Products ............................55
Distribution Management Systems Inc. [www.dmsi.coml......36
Dixieline Lumber Co. Iwww.dixieline.com] ....................Cover I
DMK Pacific Corp..............
El & El Wood Products [www.elandelwoodproducts.coml....4l
Fontana Wholesale Lumber [www.fontanawholesalelumber.com] ...........56
Forest Products Research Laboratory Iwrvw.fprt.coml............9
German Timber Promotion Fund [www.germantimber.com].. ---.-.----.........19
Huff Lumber Co........................
Ipe Clip Co., The Iwww.ipeclip.com]..........................................E
J.M. Thomas Forest Products .......................................16. 65. 6E
Kelleher Corp. [www.kelleher.com]
Keller Lumber Co................ .........59
Klausner [www.klausner-group.com]. -.-..........37
Krauter Storage Systems Iwww.krauter-storage.com] ...........27
Lanxess GMBH Iwww.protectedbypreventol.com]................39
Lewis County Forest Products [www.titanstuds.com] Cover IV
Lumbermens Credit Assn. Iwww.lumbermenscredilcom] ....66
Lumber Products Iwww.lumberproducts.com].......................53
M&M Builders Suppl-v.......
McKenzie Forest Products Iwt u'.mckenziefp.com].....-.........57
Norman Lumber Co. Iwww,normanlbr.com]..........................47
Nu Forest Products Iwww.nuforestproducts.com] ..................43
Oregon-Canadian Forest Products of Ca|ifornia....................,1E
Osborne Lumber Iwww.osbornelumber.com] .........................50
PrimeSource Building Products Iwww.primesourcebp.com].24
Product Sales Co
Redwood Empire Iwww.redwoodemp.com]...............................5
Reel Lumber [www.reellumber.com] ................6
Riley Creek [www.rileycreek.com] ......................4
Rosboro [www.rosboro.com]............. .7, Cover III
Roseburg Forest Products [www.rfpco.com]...........................43
Sierra Cedar Products [wrvw.sierracedarproductsllc.com] ...54
SierraPine [www.sierrapine.com] .....................34
Sierra Pre-Finish...,.. .......................65
Sunbelt [www.sunbeltracks.com].... ...................35
Swan Secure Products Iwww.swansecure.com].................26, 70
Swanson Group Iwww.swansongroupinc.com]..,.....................29
Trrtxo Roofing Products [www.elementsdecking.com]... ............Cover II
Thunderbolt Wood Treating Iwww.thunderized.net]............59
TruWood [www.truwoodsiding.com]... .............49
Van Arsdale-Harris Lumber Co....................-......--.-............59
Weyerhaeuser Co. Iwww.weyerhaeuser.com]...........................J
Woodfold-Marco Manufacturing [www.woodfold.com] ........56
index
I I I I I I I I I I I I zip the appropriate issues. l0 ...45 70 Tue MBncn,rNr Mnclzrxr Aueusr 2006
Roshoro Glulolll. A
EEf$iltl- liosbolo Stoe k (iIirIrrnr. tlir- lrackborrc ()l ()ul cnSiltccrctl s o<ttl llrrtrilr' trntl ttttc ol' ttttt tttost cstltltlisltctl proclnets. is rcll knou n lirr its abilitl to I'it rrrultiptrr'1tosc altplielttitrrls. Not.just lilr Lrsc ls a bcltrtiltrl cxpttsctl bclttrl. oul Stock CllLrlurn is olicn usctl as a hcatlcr. ecilirtg bcitttt ot'irl rrall 1l'lrnrirtq svstcrns.
I{osboLo's l-1F. kilrr-clriccl bcartt is trltrtttlttctrtre(l tr()ltl rrrcchanicallr stt'essccl lttttrtret'lrrttl is lr ailablc irt are hitcctLrlal. inclustlial urtrl liatuing itpl)cltlarte cs. 'l'his stlorts lreltrlt is ar ltillblc in conrltor) lcn-gths itrtcl rl iclllts. ltrltl tr orks crcclltitlnltllv well tirr rnLrlti :palr ancl e utttilcr cl apltliclrtiotts.
'l'hc Glularn lirperts
li.osbor-o's lanrily of glullrrn pt'otlttcts ttlle'r: a e orllplelc lirrc of bcartts lirr altttost uttr ltro.jcct. \Vhctltcl ltltt rlcctl att cxposcrl bcatr. iin I .joist cttrlpatiblc bcarn. tlr lt clcck bcalll. trc har c ir qlulatn to r)rect t ottt ttcetls. Irtclcasirrgl\ higll tlcsigtl vulrrcs. cirsc ol'Ltsc attcl cttttvctticrtt instlrlllrtirttt arc.jr-rst a lcl rcirsons rr Irv otu' glttlltnts arc ctltttnronlt rtsccl ttt slftle ttll'lll applications. suclt as l-WP Iloor' \\ stertts. ll'irrttirlr. ritlst-s alttl raltcls. itrtd garitllc iloot' I.tclttlc-rs.
Alrrays In Stock
I31 crpanclinl oLrr I'acilitics artcl ttsinr. thc latcst rltitrtutactttl'irlg tcchnologr. \\c Arc n'tot'e cclttil'rltccl than cvel-to tllcct otlr cLlsl()nrcrs' gltrlartt Itcccls. Ortce rt pr-odttct is tlrtlcrctl. u c olf cr sanrc-tlav or ttcrl-tlal tlelilcr'1 tlcpcrldillg on tr ltett thc ortler' is rcceived.
A (-onunitrnent to 1'echnologl'
Orrr-cornnritnrcrrt ttt l<ccpirtg olt toP of cruct'uirlg tcchrloloSies antl innovatirtns itllori s tts to cotttittttitllr itllprtlve [lpoll otlr l'anrilr ol glulant ltrotllte ts. Iir r-tr llriltlttct thal lclrvcs tlur varcl is backccl br our tccltrt je al strpltort sta1l.
(ilulanr S:rlcs: I-88fi-j9i li0-1
'I'echnical Support Hotline: I 877'+57--+ l -19
Flnrail: infir(rr rosboro.e ont Web: w rt tr.t'osbofo.cottt
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.lliirrr tM k lll I ra- lr rt trl r ! tltltt e You Cqn Trusl. 4 :r,:ll Ci lori i n g lirclar'. Il tr i I cl i n c -fttrt torrorr
-Jl--,i;.r I ! iJ-L lii;tl_L i)r-:)-r l; -Jj j-,Lr,r Jirrl; I ;t )N-:tl"JIrd; I jj'!-:tr) ,:tt\lir)t:, All rated great quality buys in the or business in any market environment. Today's market allows yollr contractor, rernodeler, and do-it-yourselfer to bu'"' 15. same 866.336.934s Help 1'our custolners load-lrp on a contplete assortrnent of TITAN COLOSSAL BRANDS n'ith a great call to the Trur-rkfone. Give them the of the llc/rrr' fattlt /r,sh ( i;\i.i !ti.i.i ]r;,.: TITAI{'" and REGAL" STUDS and TITAhI CUTTINGS ...ALL GREATCALLS. Ask fcr Rentr,,. Fartir, ;osh. Crista, Bi3t6i ,3r'-.3,.,. 2x4/2x6 Green Doug'Fir Post and Timber Qualiry 2x4/2x6 Kitn Dried Hem-Fir ll{Ffll lf,r I llt[. i..' - -\',,-. ( Mason County Forest Products ) i. i\ Shelton, Washington l.' r) 9*!.ttr"Tss'--www.titanstuds.com