Online revamP eases ordering of custom millwork

MANUFACTURER THAT sPecializes in quality millwork Productscustom doors, exterior shutters, cabinet doors, and moulding-is launching a redesigned mobile website that will simplify selecting on and ordering from smartphones and tablets.

"The mobile site grew out of a desire to make our main website better for our customers," saYs Chris Whissen, marketing manager at Estate Millwork, Meyersdale, Pa. "We also think it makes the whole Process of ordering custom millwork more streamlined. Project managers don't have to call their office or our office to get the information they need; they can quickly access it from a smartphone without even making a call."

He says that the redesign was based on feedback from rePeat customers, who had expressed interest in an easier-to-use mobile site.

"They are becoming more dePendent upon our technology and less on our staff, which is great for both of us as it reduces costs and provides for immediate communication of the complex details related to custom doors and exterior shutters for instance," he says. "When customers are in the field and they need to finalize an order, theY don't want to wait until they get back to their office. With a few taps and clicks, theY can get the info we need to us."

Sales manager AndY Kolenda saYs that the comPanY's website "has always provided customers with a clear way to visualize our products and place an order. What we're adding is the ability to access all the options and ease of ordering of our desktop site from a mobile device."

He explains that the goal of the redesign was to Present relevant details on smaller screens, with larger, more easily selected buttons and menus for touchscreens' Customers can review renderings, shop drawings, pricing, order status, production staius, and shipping information from one handy link that is emailed at the beginning of the quotation process.

Once comPlete, orders are electronically transmitted to the company's state-of-the art factory, where computer-controlled and robotic equipment create the necessary components-which are hand-assembled using traditional methods, expertly finished, and packed for shiPment.

"The parts that can't be automated and maintain our qualitY are made more efficient by online ordering," says Whissen. "There's no rushed handwriting from the salesperson to decipher, no ambiguity in the sizingit's all right there in an online order."

Although salesPeoPle are alwaYs available to answer questions and help place orders, the online ordering system allows customers to quickly get what they're looking for and move on to their next task.

"Our website has alwaYs been a tool for contractors, architects, and homeowners to get quick answers in real time," says Whissen. "With the new mobile site, it's even easier for customers to get Prices, dimensions, specifications, and photorealistic renderings of our products, while they are on site."