"Let's Meet I93L With Optimism" Says Jimmy Atkinson

Ias. E. Athinson

That Jas. E. "Jimmy" Atkinson, district manager of the rail department, and in charge of jobbing sales out of the big distributing yard of the Chas. R. MCCormick Lumber lompany, San Francisco, is optimistic regarding business in 1931 may be judged from a letter which he recently sent to the retail trade, and whi,ch reads in part as follows:

"While old man 1930, alias "economic depression", "pessimism", etc., i.s about to leave us and we are preparing to close the door behind him. we find ourselves confronted with a stranger anxiously awaiting to enter. Our friend is already on .the threshold and there is notime like the present to formulate plans for a rousing welcome. Let's meet him rvith a lot of "pep" and enthusiasm and have the ceremony consist of plenty of optimism, hard work and sincere endeavor on our part to make his year's visit one of joy, happiness and prosperity for all.

"Let's assist Mr. 1931 in making the lumber business better and pass the usual New Year's resolutions convincingly to ourselves.

"Let's resolve to put forth conscientious efforts to create a wider field of distribution to increase the consumption of lumber. Do not forget every piece of lumber sold means assistan.ce to the livelihood of thousands of men and their dependents.

"Let's resolve to extract ourselves from the mental rut into which we have fallen, ,cease talking of "hard times" and convince ourselves conditions are as rve make them."

Change of Name

Effective January 1, 1931, the firm of Barg Lumber & Shipping Co., San Francisco, will be known as Barg, Ziel & Co., it is announced by the partners of the firm, H. Henry Barg and John G. Ziel. No change has occurred in the ownership, personnel or policies of the concern.

West Coast Issues Rail Freight Rate Map

Seattle, Wash., December ll.-A c,olored map showing graphically the application of rail freight rates on lumber, shingles,_ plywood and doors shipped flom the Douglas fir legion of western Oregon, Wasliington and southeri British Columbia to points throughouithe United States was issued recently by the West Coast Lumbermen's Associa- tion. Single copies have been sent free to the West Coast lumber industry. Additional copies are supplied on the basis of 50 cenis per ,copy to Association subscribers and one dollar each to others.

Lumber industry traffic managers and railroad freight men and officials have given the map warm praise. Ttre map was compiled by the Traffic Department of the Association, and is the result of niany months of careful research_ and compilation. It is intended to graphically por- tray the great mass of freight rate information contained in West Coast Lumbermen's Association Lumber and Millwork Rate Books. It is not intended as a substitute for su.ch authorities, and those to whom ,copy of the graphic rate map have been sent have been urged always to use the Rate Books in preference to the graphi,c portrayal.

- By an appropriate legend and destination group colorings the map is readily comprehended. Tables showing backhaul rates from Atlantic Seaboard ports to principal points ' i! Illinois, fndiana, Michigan, Ohio, PennsylvaniJand New York; also point-to-point rates from Oregon and Washington mills to California, Nevada, Arizona, and NewMexico are included. There was also forwarded with the map a table showing delivered costs of items (indicated by their estimated weights) in Douglas fir, West Coast hemlock, Western red cedar and SitkJ spruce, ac,cording to the freight rates indicated in the table.

The size of the map is 22x34 inches, convenient for use. as a desk map. The,colors graphically indicate the applica- tion of the rates, but the lettering of some of the pla-es is somewhat difficult to read. Providing the detail is desired from the map, it will show up fairly clear by using a reading glass. Considerable detail not otherwise available on the map may be brought to light by using the state maps reproduced in issues of the "Blue Book" published by the National Lumber Credit Manufacturers Corporation. The map was reproduced from a drawing 47x72 inches in size, and is a more than four-to-one reduction. It is issued in the largest size that could be reproduced in the Pacific Northwest.

A. L. SINE VISITS LOS ANGELES

A. L. Sine, Albuquerque, N. M. lumber wholesaler, was a Los Angeles visitor ,over the Christmas holidays. Mrs. Sine accompanied him on the [rip.