Building Mechanics Exposition

To Be Held in San Francisco

San Francisco, January 17.-sponsored by the San Francisco Builclers Exchange, one of the largest organizations of its sort in the United States, a Building Mechanics Exposition is to be held in San Francisco during the late spring of 1935.

This announcenent w'as made by W. H. George, president of the Builders Exchange and secretary and general manager of the Henry Cowell Lime and Cement Company, who is taking a leading part in the devel'oprnent of plans for the event.

The purposes of the exposition, which will be similar to those of the old Mechanics Fair, an annual event in San Francisco for many years up to the fire of 1906, is primarily to afiord the vast potehtial buying power of the trade area of the Pacific Coast the opportunity to visualize and inspect the manifold products used in building construction.

At the same time is is designed as an effort to assist in increasing interest in the Federal Housing campaign and will come at an opportune time with relation to the new housing program.

According to Mr. George the scope of the exposition rvill be wide. Exhibits will embrace every product and service of the building trades from garden to garret, together with a complete display of building equipment of every description.

In connection with the exposition there will be llunlerous meetings and conventions of organizations of architects, engineers, contractors, home owners, garden associations' apartment house owners and managers, hotel owners and managers and similar groups.

Alreacly the expositi'on project has ieceived the unqualified endorsement of 'civic, commercial and trade organizations of northern California, which see in it a real service to the area as well as to building industries.

"This is the first exposition of its character to be staged in northern California since the abandonment of the old I\{echanics Fair," said Mr. George. "It will be sponsored and handled by the trade, itself, as represented by the San Francisco Builders Exchange.

"In view of the fact that it is to be strictly a non-prolit afiair, to be presented with the single thought of developiug new sales prospects for the products of the building trades industry, the cost of exhibit space is to be held to the minimum, with the result that such space will be available at a lower cost than in any other fair or exposition of similar character ever staged in the west."

Extensive preparations for the event have been under rvay for some time and it is anticipated that announcement of the exact dates of the exposition rvill be announced shortly after the first of the year.