l/".il0YA get that llray

Who is this NOYO, ^nryay, and how did he get that way?

Sh! Sfe'll let you in on the secret! NOYO, as Cbief ol the Red.utoods, has been a ttadition in the Union Lumber Company for half a century. In fact, among the oldest loggers he is generally given credit for being the first to discover the unusually durable qualities of Redwood and how it makes "lumber that can take it."

tU7inding and cascading through the timberland and mills of the Union Lumber Company is the Noyo River, named for this great Indian lumber chief----a perpetual reminder of his rugged spirit-a constant inspiration to keep true his watchword,"once aNOYO Dealer<lutays,"