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Most walls, and especially those in frame construction which are exposed to the weather, should be insulated. MOISTITE-Ihe new waterproof sheathing paper, is exactly suited to. this purpose. It can be easily applied direct to the sheathing board under all finishes.

Moistite Makes Money for the Lumber Merchant

MOISTITE is a money-roaker for the lumber merchant, as it can be used in so many ways in building and is a distinctive product in a class all by itself. There is nothing like it on the marL,et. It is a real waterproof eheathing that keeps out moisture, keeps out cold, deadene sound and repels vermin. It ie unusually strong andfolds or bends without breaking. Its proce$ of manufacture is protected by a United States patent. Processed bitumen is introduced in the making of the paper and is not applied after the paper is made. The bitumen so thoroughly saturates and binds together the inner fibres, that it becomes a part of the paper itself.

Many Dealer Helps Are Provided

When the lumber merchant puts Moistite in stock, he is liberally supplied with attractive advertising material and many dealer helps to promote sales. Among these helps is an attractive direct mail advertising campaign.

The Zellerbach Paper Company is now appointing dealers. Write to the nearest division of that company for samples of Moistite, descriptive literature, the direct mail campaign, the dealer helps and the merchandising plan. Here is your opportunity to cash in on this new and highly efficient product. The lumber dealer who handles Moistite has an exclusive selling talk about the merchandise that enables him to meet the competition of other building and sheathing papers.