Maisler Boys Good Advertisers

l\[aisler Brothers of Fresno, proprietors of the retail building material establishment conducted under their orvn name, are persistent advertisers in the local daily papers.

Their plant is known as the Maisler Bros. Lumber Company.

Starting but five years ago in a very small way, they have grown into one of the largest of the eleven yards in the Raisin City. They handle practically everything needed in the ordinary home.

Lumber of all kinds, roofings, wall boards, panels, sash and doors, a complete hardware stock housed in a beautifully arranged store, a plumbing department that is a revelation in a lumber yard, all go to srvell the great volurne of business that these boys are doing.

Ben Maisler is the elder, acting as general manager of the company, and very ably assisted by his brother, Aaron.

As said before, they are generous advertisers, and are responsible for some of the best looking and most original ".opy" that has appeared anywhere in the state. Their advertisements are timely, well arranged, tell an interesting story, and above all, make a direct appeal for good-u'ill and carry the Own-a-Home message.

During the Annual Convention of the California Retail Lumbermen's Association, at Fresno, last October, this company displayed the follorving advertisement in all of the local dailies:

We Welcome to Fresno

T he California Retail Lumbermen's Association

The Element of Human Kindness In Business

ORE human kindness should be practiced in business. It would promote more business, a more kindly public interest in trade and barter and there would be more friendly competitors.

We have often remarked that we consider our competitors our best friends and he who can say this is truly a happy and fortunate person.

Whether you buy from us or not, come d_own anytime and get acquainted. 'tVe realize that our growth depends, to a large extent, on the number of worthwhile PeoPle we know.

And we have always believed that by far the greater number of people are worth knowing.

You've seen lots of Lumber yards, but have you seen this complete Home of Building Service? W.'v. made a life study of building problems and every feature that has been incorporated into our business is designed to make our service as efficient and complete as is humanly possible.