\(/estern Retailers' Annual Convention Feb. 23-25

"Modern Merchandising both Pacific Coast and transcontinental Columbia network and Better Selling," will programs; Jack Bain and his band, current attraction at the be the theme of the West- Multnomah Hotel Supper Club, and heard regularly over ern Retail Lumbermen's the Pacific Coast Columbia network; Paul Lameroux and Association's annual con- his "Sweetest Music in Town," a band well known on the vention that will be held Pacific Coast network; and eight headline vaudeville acts, at the Multnomah Hotel, booked especially for the convention. Portland, Ore., February There will be a large display of lumber and building 23-25. material ,products. Among the firms having exhibits are

Among the nationally Armstrong Cork Co., Philip Carey Co., Columbia Steel Co., known speakers who will Dant & Russell, Inc., W. P. Fuller & Co., Harbor Plyrvood address the convention Corp., Heatilator Co., Johns-Manville, C. P. Keeler Co., are Hawley W. Wilbur, Keystone Steel & Wire Co., Marsh Wall Products, Inc., West Allis, Wis., presi- Masonite Corp., National Chemical Co., Paraffine Compandent of the Merchandising ies, Inc., Red Cedar Shingle Bureau, Sisalkraft Co., Star Institute, National Retail Machinery Co., Chas. K. Spaulding Co., United States Lumber Dealers Associa- Gypsum Co., Wanke Panel Co., West Coast Lumbermen's tion; Kenneth Smith, Los Association, West Coast Stained Shingle Co., Western Red Angeles, secretary of the Cedar Lumber, Western Pine Association, \Meyerhaeuser Lumber and Allied Prod- Sales Co.. and Wood Conversion Co. ucts Institute; Ralph W. Carney, Wichita, Kansas, vice- H. D. Morgan, Aldrich-Cooper Lumber Co., Portland, president and general sales manager of Coleman Lamp & Ore., is general convention chairman. Stove Co.; and Vincent Tutching, Washington, D. C., Pub- O. A. Sheldon, Tri-State Lumber Co., Salt Lake City, lic Relations Director of the National Retail Lumber Utah, is president of the Association. W. C. Bell, Seattle, Dealers Association. is rnanaging director.

The board of directors will have a luncheon meeting, Wednesday noon, February 22, and in the evening will be the "Old Guard" dinner.

Business sessions will open Thursday morning, February 23, at 10 o'clock, and at 2 o'clock in the afternoon and will continue through Friday and until Saturday noon. Friday noon, there will be a luncheon for the ladies; in the evening a stag dinner for the men, and a dinner and floor show for the ladies. The annual dinner and dance will be held Saturday evening.

The magnitude of the entertainment program which has been arranged can be visioned by the following list of attractions: Radio station KOIN's orchestra and vocalists under the direction of Joseph Sampietro, often heard on

Change In Name

Swastika Lumber Company, Fresno, announces a change in name to the J. C. Ferger Lumber Company. J. C. Ferger is ,president and manager of the Company.

New Yard In Burbank

Thompson Lumber Company has started in the retail lumber business at 234 Olive Avenue, Burbank. G. A. Thompson, the owner, was recently with Dietel Lumber Company, Glendale, and formerly with Burbank Lumber Company, Burbank, and Mullin Lumber Company, North Hollywood.

Sudden et Christenson

Lunber and Shtpptng

7th Floor. Alaska-Commercial Bldg.' AGBNTS lPilhpr Hrrbor Lunbcc Millr

Ancricrn Mitt C.o.

Hoquian l,rrnber & Shinglc Co.

Hulbct Mill Co.

LOS ANGBLES

630 Bo.sd of Ttedc Blfu

310 Sansome Street. San Francisco STEAMERS

Abcrdrn' VoL Ryder Hanify

Hoquiern, \Perh. Dorothy C,eh;lt

Ab.d..o" VerL Janc Chrirtcaro

Rryoond, VIL Chrrler Chrirtcmoo

Bnach Olf,ccr: SEATTLE

Nationd Baol of Comrncacc Bldg.

Annie Chrirtcnron

Edwin Christenron

Catherinc G. Suddco

Eleanor Chrirtcnror

PORTLAND

200 Hcnry Bldg.

These new grade marks will help you sell more Douglas Fir Plywood-increase your profits. Feature the fact that every panel is plainly grade-marked. And there's a particular grade of Douglas Fir Plywood for practically every building need.

Easier to Sell-Saves Time

Grade-marked plywood is easier to sell! You knowand the customer knows-the exact use for which each panel is intended. And you'll save time in your yard, too. Grade-marking on each panel makes identification easy-speeds handling and the filling of orders.

Remember! Only plywood manufactured by member mills of the Douglas Fir Plywood Association carries these grade marks. Grading, under supervision of the independent inspectors of the Association, is in accordance with the published Associatio'n grading rules (U. S. Dept. of Commerce Commercial Standards, CS-4t-3 8 ) Only plywood manufactured under these strict conditions can carry the registered grade marks and trade marks of the Association.

Loo& for the grade markg shown above on all new stocks of Douglas Fir Plywood, You'll find them on the edge orontheface of all standard size panels.

Look for the Grade Marks

Insist on the Douglas Fir Plywood Association grade mark and trade mark on every panel of plywood you buy. These markings are yo{rr assurance of rigid inspection and exact conformity to the official grading rules.

Douglas Fir Plywood can be ob. tained in glades for any construction need, including a special grade marked EXT.DFPA for permanent exterior exposurec. Our well equipped Technical Divieion offers cooperation in recotrmending Douglas Fir Plywood to produce the utmost serviceability and economy. Address DOUGLAS FIR PLYWOOD ASSOCIATION, Tacoma Building, Tacoma, Wash.